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mllee1108
2021-07-20

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Peloton Rises, Reportedly Plans In-App Videogame

Peloton's game, called Lanebreak, prompts users to change their cadence and resistance to meet vario

Peloton Rises, Reportedly Plans In-App Videogame

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It says Peloton members will be able to test the game later in the year.\n“Players can choose a difficulty level, the type of music they want to hear, and the duration of the track before starting,” the report said.\nParticipants earn points for being in the lane required by the game, for their cadence and for their energy output.\nPeloton rose $7.89, or 7.1%, to close at $118.43. The stock has fallen 26% over the past six months amid valuation concerns.\nLast week,Wedbush downgraded Peloton to neutralfrom outperform, trimming its price target to $115 from $130.\nNow that COVID-19 lockdowns have eased, Wedbush sees signs of a \"substantial deceleration\" in user engagement. That could mark \"a turning point for a company that has continually defied gravity since its IPO,\" the firm said.\nThe post-pandemic era \"will require the company to generate its own momentum through savvy marketing and compelling new products,\" Wedbush analyst James Hardiman said. 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Peloton Rises, Reportedly Plans In-App Videogame

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