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TKe
2021-06-20

Too outstanding

As e-commerce sales proliferate, Amazon holds on to top online retail spot

As Amazon prepares for its annual Prime Day megasale, its reign as the biggest online retailer in th

As e-commerce sales proliferate, Amazon holds on to top online retail spot

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That's exactly what has transpired over the past 13 years.\nIn 2008, e-commerce sales accounted for just 3.6% of total retail sales in the United States, according to data from eMarketer. Following gradual growth year after year, that figure skyrocketed to 14% in 2020, as the Covid pandemic fueled online spending on everything from groceries and toilet paper to spin bikes and workout clothes. E-commerce sales are predicted to account for 15.3% of total retail sales by the end of this year and jump to 23.5% by 2025, eMarketer said.\n\nFalling second to Amazon and far behind, big-box chainWalmartis predicted to take about 7% of the digital retail market this year. The two are followed byeBay,Apple,Home Depot,TargetandBest Buy, according to eMarketer.\nWalmart and Target are holding competing deals events — as they have in past years — to coincide with Amazon Prime Day 2021. Both discounters will start sales on Sunday, but Walmart's offers extend through Wednesday, while Target and Amazon end on Tuesday. Both Walmart and Target hope to reach customers who are already browsing the web on Prime Day for summer discounts.\n\nAccording toa recent research reportfromJPMorgan, Amazon is on track to overtake Walmart as the largest U.S. retailer in 2022, as it gains a greater and greater share of the total e-commerce market. Consumers' accelerated adoption of internet shopping during the Covid pandemic has also provided a lift to other areas of Amazon's business, too, JPMorgan said.\nEMarketer is forecasting that total digital sales in the U.S. on Prime Day will jump 17.3% year over year to $12.18 billion. Sales made exclusively on Amazon on Prime Day will grow 18.3% from 2020 levels, to $7.31 billion, it said.\nLast year, Amazon's typical July timing for its shopping extravaganza was postponed all the way into October because of the pandemic. Prime Day ended up marking the unofficial kick-off to the holiday shopping season.\nBack on a more normal schedule,this year's event has been moved up slightlyinto June. Experts say the company is looking to boost spending in what is normally a slower time in the retail calendar. The new timing could also prompt an earlier kickoff to back-to-school shopping.\n\"Amazon will be coy, when they announce ... and so they have the benefit of knowing what they're doing to make sure that they're in a good position,\" Rod Sides, a vice chairman of retail and distribution at Deloitte, said in an interview. \"Whereas the others are responding.\"","news_type":1},"isVote":1,"tweetType":1,"viewCount":594,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":14,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}