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Kainee
2021-07-01

Facebook is testing drastic changes to Instagram to make it more like TikTok

Facebook'shead of Instagram on Wednesday announced the social network plans to start showing users f

Facebook is testing drastic changes to Instagram to make it more like TikTok

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The change in content presentation will align Instagram in more direct competition toChinese-owned TikTok, an upstart in the social app market.\nMosseri specifically highlighted TikTok as well as YouTube, which is owned byGoogle, as serious competitors and reasons for these changes.\n\"Let's be honest, there's some really serious competition right now,\" he said. \"TikTok is huge, YouTube is even bigger, and there's lots of other upstarts as well.\"\nAlready, Instagram has made competing with TikTok a priority bylaunching Reels in August 2020. Reels is a short-form video feature that allows Instagram users to create content with overlaid audio and augmented reality effects, much as they already can on TikTok.\n\"People are looking to Instagram to be entertained, there's stiff competition and there's more to do,\" Mosseri said. \"We have to embrace that, and that means change.\"","news_type":1},"isVote":1,"tweetType":1,"viewCount":274,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}

Facebook is testing drastic changes to Instagram to make it more like TikTok

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