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超超888
2021-06-23

[思考]

1.85亿男生关注美妆博主，男人也爱美！

据媒体报道，近日，QuestMobile发布的2021男性消费洞察报告显示，今年4月，美妆KOL行业男性受众的月活去重用户规模达1.85亿，主要集中在25-30岁这个年龄段，占比25.2%。19-24岁和31-35岁分别占比17.2%和17.1%。由此看来，随着短视频、直播等传播媒介的发展，美妆类KOL的影响正在向男性用户渗透，男性“颜值管理”觉醒，但1.85亿这个数据还是有些超乎我们想象。[眼眼]$蓝城兄弟(BLCT)$ $爱美客(300896)$ $雅诗兰黛(EL)$

1.85亿男生关注美妆博主，男人也爱美！

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

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