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SherynTan
2021-06-08

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Apple is encroaching on Facebook’s territory like never before with new social features

KEY POINTS Apple announced several new features for iMessage and FaceTime, including a way for you

Apple is encroaching on Facebook’s territory like never before with new social features

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And this part of the story has Apple encroaching on Facebook's territory in ways it never has before.\nOn Monday, Apple revealed several new social features that will come to iPhones and iPadswith the launch of iOS 15this fall.\nSoon, iPhone users will be able to holdFaceTime video calls with Android and Windows users for the first time. They will also be able to use a new feature called SharePlay, which lets you hold a FaceTime call and watch a streaming movie, listen to music, or share your screen with your contacts. IMessage is getting a boost as well, with new features that make it easier to share web links, photos, Apple Music tracks and Apple News articles with your contacts.\nIn short, Apple is laying the groundwork for a suite of social features designed to let you do a lot of what you would normally do on Instagram and Facebook, only with more emphasis on privacy. Think of it as a watered-down social network without all the bloat and annoying stuff you find in other apps.\nIt's the kind of stuff that will drive Facebook CEO Mark Zuckerberg absolutely crazy.\nZuckerberg has already said heconsiders Apple a major competitor, largely because of apps like FaceTime and iMessage that come preinstalled on the more than 1 billion Apple gadgets in use around the world.\nOn top of that, Facebook late last year started ananti-Apple PR and advertising blitzover a new iOS privacy feature that limits how companies like Facebook can use your personal data to send you targeted ads. (Facebook makes most of its money from ads, and needs that targeting data for its ads to be effective.)\nIt's no coincidenceZuckerberg took a swipe at the 30% feeApple collects from many app makers on the iPhone just hours before Apple's big event on Monday.\nApple's new social features in iOS 15 are also coming well before Zuckerberg can complete Facebook's pivot to privacy,which he announced more than two years ago. In Zuckerberg's view, there will be two types of social sharing on the internet in the future: private communication, such as messaging in Facebook apps like WhatsApp and Messenger, and public communication, like posts on Instagram or the core Facebook service.\nApple's announcements on Monday proved you don't need Facebook for a lot of the stuff you already do on Facebook. 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Apple is encroaching on Facebook’s territory like never before with new social features

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