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- babytiger007babytiger007
  ·2025-04-16
  $百度集团-SW(09888)$
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- babytiger007babytiger007
  ·2021-07-23
  $新东方(EDU)$谁比我惨？
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- babytiger007babytiger007
  ·2021-01-27
  爱奇艺要完蛋，主业不做好，副业一堆，教育怎么和学而思，新东方比！
  爱奇艺整合教育业务并成立独立品牌，龚宇称是爱奇艺重要一步
  1月27日，爱奇艺将旗下教育品牌爱奇艺教育频道、爱奇艺知识、电视果，与萌状元整合为一个独立的在线教育公司遍知教育。该教育公司将在爱奇艺之外独立运营，爱奇艺提供流量、技术支持。爱奇艺创始人、CEO龚宇称，这是他经过慎重思考的一步，也是爱奇艺的重要一步。截至发稿，爱奇艺市值163亿美元，此次将教育公司独立，可以视作爱奇艺在教育赛道的加码。2012年，爱奇艺教育频道上线，2018年，爱奇艺知识上线，电视果诞生于2015年。
  爱奇艺整合教育业务并成立独立品牌，龚宇称是爱奇艺重要一步
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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20210127203849798c2a40&s=b><strong>经济观察网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>1月27日，爱奇艺将旗下教育品牌爱奇艺教育频道、爱奇艺知识、电视果，与萌状元整合为一个独立的在线教育公司遍知教育。该教育公司将在爱奇艺之外独立运营，爱奇艺提供流量、技术支持。爱奇艺创始人、CEO龚宇称，这是他经过慎重思考的一步，也是爱奇艺的重要一步。截至发稿，爱奇艺市值163亿美元，此次将教育公司独立，可以视作爱奇艺在教育赛道的加码。作为一家擅长娱乐内容的公司，爱奇艺在教育赛道尝试了不短时间。...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20210127203849798c2a40&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/f48fbc541b07547e95dfb5b1221fb6ed","relate_stocks":{"IQ":"爱奇艺"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20210127203849798c2a40&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2106358280","content_text":"1月27日，爱奇艺将旗下教育品牌爱奇艺教育频道、爱奇艺知识、电视果，与萌状元整合为一个独立的在线教育公司遍知教育。该教育公司将在爱奇艺之外独立运营，爱奇艺提供流量、技术支持。爱奇艺创始人、CEO龚宇称，这是他经过慎重思考的一步，也是爱奇艺的重要一步。截至发稿，爱奇艺市值163亿美元，此次将教育公司独立，可以视作爱奇艺在教育赛道的加码。作为一家擅长娱乐内容的公司，爱奇艺在教育赛道尝试了不短时间。2012年，爱奇艺教育频道上线，2018年，爱奇艺知识上线，电视果诞生于2015年。萌状元诞生于2018年。新成立的遍知教育CEO为周柳青，他也是萌状元的创始人。据龚宇介绍，周柳青此前创业做过硬件和教育，硬件卖给一家上市公司，几年锻炼后，具备了创业型企业家精神。在线教育是爱奇艺看好的一个赛道。龚宇称，在线教育是“互联网给未来十年、二十年留的大型市场空间没几个点了，线上教育是巨大的一个发展空间，是特别好的一点”，2020年因为疫情，在线教育成为全世界范围内的巨大风口，“这个风口不是吹吹牛而已，是各种数字跟增长、跟未来理性的财务模型、商业模型都巨大的市场空间。”教育公司成立之前，爱奇艺旗下教育品牌有超过5万门课，2000多家机构和个人老师，但对比蓬勃发展的在线教育，发展速度仍然较慢。龚宇因此决定将教育公司剥离并让其独立发展，“与其自己慢慢地做，还不如出去做。”周柳青提到，在线教育行业目前仍有很大痛点：1、教育机构获客需要花高价钱买来流量。2、相比线下教育，在线教育交易结构复杂，同时带来体验大幅降低。据他了解，在线教育的普及率依然很低，K12正价课用户只有5%-10%的渗透率。新成立的遍知教育公司主要做在线教育内容和分发平台，服务老师和教育MCN机构。目前，爱奇艺有上亿付费会员，可以匹配给老师。周柳青称，通过技术化的手段，让老师直接与学生连接，可以把目前在线教育的渠道成本降低一半。","news_type":1,"symbols_score_info":{"IQ":1}},"isVote":1,"tweetType":1,"viewCount":2590,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"defaultTab":"posts","isTTM":false}