By Becky Peterson
Tesla's global vehicle deliveries fell in 2024 for the first time in more than a decade, after a surge of promotional deals in the fourth quarter failed to stimulate sales enough to top the prior-year results.
The electric-car maker delivered 495,570 vehicles in the fourth quarter, leaning heavily on promotions, such as interest-free financing deals and free Supercharging, to entice buyers.
The result -- a quarterly record -- was up about 2% from a year earlier, but it fell short of the roughly 515,000 vehicles it needed to sell in the fourth quarter for Tesla to top its 2023 performance on a full year basis.
For all of 2024, Tesla delivered 1.79 million vehicles worldwide, down about 1% from a year earlier.
The company plans to report fourth-quarter earnings on Jan. 29.
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(END) Dow Jones Newswires
January 02, 2025 09:25 ET (14:25 GMT)
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