亚马逊(AMZN.US)拟增设迷你机器人仓库扩大食品杂货市场份额_老虎社区_美港股上老虎

亚马逊(AMZN.US)拟增设迷你机器人仓库扩大食品杂货市场份额

智通财经网10-10 08:30

亚马逊(AMZN.US)周三表示，该公司正在测试在Whole Foods增加迷你机器人仓库，以吸引更多购物者到它的商店，远离其他杂货竞争对手。该公司正在宾夕法尼亚州费城郊区普利茅斯会议的一家Whole Foods附近建造一个微型配送中心。一旦该设施在明年投入运营，购物者就可以在浏览Whole Foods时从亚马逊网站及其在线杂货服务Amazon Fresh订购商品，并在结账时在店内取货。在纳什维尔...

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Foods增加迷你机器人仓库，以吸引更多购物者到它的商店，远离其他杂货竞争对手。该公司正在宾夕法尼亚州费城郊区普利茅斯会议的一家Whole Foods附近建造一个微型配送中心。一旦该设施在明年投入运营，购物者就可以在浏览Whole Foods时从亚马逊网站及其在线杂货服务Amazon Fresh订购商品，并在结账时在店内取货。在纳什维尔亚马逊仓库附近举行的新闻发布会上，亚马逊全球杂货业务产品和技术团队负责人Anand Varadarajan展示了一个完工设施的模型。一个小型自动化仓库将被固定在Whole Foods上，机器人在那里取走和运送袜子、汽水瓶或网球拍等物品，并将它们放入袋子中供购物者提取。这一安排将允许购物者从Whole Foods没有销售的品牌那里购买生活必需品，比如百事可乐和家乐氏麦片，并利用亚马逊庞大的在线商品目录。亚马逊表示，它希望“消除”购物者到其他杂货店的“额外行程”。根据市场研究公司Drive Research在4月份的一项研究，美国人平均每周去两家不同的杂货店购物，要么是为了最大限度地节省成本，要么是为了购买更多的产品，要么是为了利用每家商店的不同促销活动。Varadarajan在周三的一次演讲中表示：“今天在Whole Foods购物的顾客都在寻找天然和有机产品。然而，我们的数据显示，他们中的许多人还会去其他商店完成日常杂货购物需求。通过我们的微型配送中心，我们可以减少客户访问不同商店或进行多个在线订单的需求。”多年来，亚马逊一直致力于在食品杂货市场占据更大份额。这是美国人经常花钱的一个类别，超过了服装或电子产品等其他垂直行业。但亚马逊也面临着来自沃尔玛(WMT.US)、克罗格(KR.US)和艾伯森(ACI.US)等老牌企业以及地区杂货商的激烈竞争。2017年，该公司斥资137亿美元收购了Whole Foods，收购价格比亚马逊此前任何一笔交易的价格高出10倍以上。该公司还推出了越来越多的食品杂货服务，包括食品杂货配送服务和自己的连锁超市Amazon Fresh，以瞄准大众市场。亚马逊首席执行官Andy Jassy还表示，该公司销售纸巾、洗洁精等“日常必需品”的业务正在增长。\n\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"Product Release","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}