继淘宝后！抖音也不搞低价战略了主攻好服务、高价值_老虎社区_美港股上老虎

继淘宝后！抖音也不搞低价战略了主攻好服务、高价值

快科技07-24

快科技7月24日消息，据国内媒体报道称，发现低价无法成为“万能解药”之后，各大电商平台已经开始掉转船头。报道中提到，抖音电商将对其比价系统进行调整，不再追求绝对低价，下个月，取消比价的调整或将率先在非标品上落地。抖音内部人士表示，未来抖音电商的算法规则或将从OPM（千次曝光成交的订单量）重回GPM（千次曝光成交的销售额）时代。差别在于，OPM的考核标准是订单量，想要订单多就只能薄利多销，低价内卷、...

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阿当当
·07-24
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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n继淘宝后！抖音也不搞低价战略了 主攻好服务、高价值\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-07-24 14:38 北京时间&nbsp;&nbsp;&nbsp;<a href=https://tech.ifeng.com/c/8bTjadVU6dl><strong>快科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技7月24日消息，据国内媒体报道称，发现低价无法成为“万能解药”之后，各大电商平台已经开始掉转船头。报道中提到，抖音电商将对其比价系统进行调整，不再追求绝对低价，下个月，取消比价的调整或将率先在非标品上落地。抖音内部人士表示，未来抖音电商的算法规则或将从OPM（千次曝光成交的订单量）重回GPM（千次曝光成交的销售额）时代。差别在于，OPM的考核标准是订单量，想要订单多就只能薄利多销，低价内卷、...</p>\n\n<a href=\"https://tech.ifeng.com/c/8bTjadVU6dl\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89988":"阿里巴巴-SWR","LU0314109678.HKD":"MANULIFE GF DRAGON GROWTH \"AA\" (HKD) INC","LU0229945570.USD":"TEMPLETON BRIC \"A\" (USD) ACC","LU0072462343.USD":"贝莱德亚洲巨龙基金","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU1046422090.SGD":"Fidelity Pacific A-SGD","LU0251143458.SGD":"Fidelity Emerging Markets A-SGD","LU0228367735.SGD":"Eastspring Investments - Asian Equity Fund AS SGD","LU1515016050.SGD":"Blackrock Emerging Markets Equity Income A6 SGD-H","LU0140636845.USD":"施罗德大中华区股票A Acc","LU0880133367.SGD":"UBS (LUX) EQUITY FUND CHINA OPPORTUNITY USD \"P\" (SGD) ACC","BK1502":"双十一","HK0000306685.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) INC","BK1575":"同股不同权","LU0052756011.USD":"TEMPLETON GLOBAL BALANCED \"A\" (USD) INC","BK1584":"蚂蚁金服概念","PDD":"拼多多","BK1501":"阿里概念股","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","BK4585":"ETF&股票定投概念","LU0128522744.USD":"TEMPLETON EMERGING MARKETS \"A\" ACC","LU1267930227.SGD":"TEMPLETON GLOBAL BALANCED \"AS\" (SGD) ACC A","LU0196878994.USD":"MANULIFE GF CHINA VALUE \"AA\" (USD) INC","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","IE00BMPRXN33.USD":"NEUBERGER BERMAN 5G CONNECTIVITY \"A\" (USD) ACC","BK4575":"芯片概念","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) INC","LU0128525689.USD":"TEMPLETON GLOBAL BALANCED \"A\"(USD) ACC","BK4587":"ChatGPT概念","BK4524":"宅经济概念","LU0164865239.USD":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","BK4527":"明星科技股","BK1249":"综合零售","BK4579":"人工智能","BK4526":"热门中概股","BK4588":"碎股","LU0821914370.USD":"贝莱德亚洲成长领袖A2","IE00B5MMRT66.SGD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (SGDHDG) ACC","BK4503":"景林资产持仓","LU1046421795.USD":"富达环球科技A-ACC","BK4502":"阿里概念","IE00B543WZ88.USD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (USD) ACC","LU0029875118.USD":"TEMPLETON ASIAN GROWTH \"A\" INC","LU0164872284.USD":"HSBC GIF GLOBAL EMERGING MARKETS EQUITY \"A\" (USD) ACC","BK1610":"ETF&股票定投概念","BK4505":"高瓴资本持仓","BIDU":"百度","BK1586":"云计算","BK4581":"高盛持仓","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD"},"source_url":"https://tech.ifeng.com/c/8bTjadVU6dl","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2453025711","content_text":"快科技7月24日消息，据国内媒体报道称，发现低价无法成为“万能解药”之后，各大电商平台已经开始掉转船头。报道中提到，抖音电商将对其比价系统进行调整，不再追求绝对低价，下个月，取消比价的调整或将率先在非标品上落地。抖音内部人士表示，未来抖音电商的算法规则或将从OPM（千次曝光成交的订单量）重回GPM（千次曝光成交的销售额）时代。差别在于，OPM的考核标准是订单量，想要订单多就只能薄利多销，低价内卷、甚至刷单的商家也会受到鼓励。而GPM考核直播间销售的金额，销售额越高，证明直播间越有价值。在这之前，淘天集团在618结束后召开了一场商家闭门会，一线业务高管到场参与。会上明确几项变化，将于下半年正式实施。其中，一个核心变化是淘宝弱化了绝对低价战略，自去年起搜索权重按照“五星价格力”分配的体系被弱化，改回按GMV分配。","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}