今年前六周，中国区销量下降24%！iPhone降价原因找到了_老虎社区_美港股上老虎

今年前六周，中国区销量下降24%！iPhone降价原因找到了

华尔街见闻03-05

持续下跌的销量和激烈的竞争，让苹果也急了。昨晚刚刚收到欧盟18亿美元天价反垄断罚单的苹果，需要面对的麻烦不止一桩。消费电子研究机构Counterpoint公布的最新数据显示，今年前六周，iPhone在中国的销量下降了24%，于各品牌中排名第四，市占率由2023年的19%下降到了15.7%。与之相对的是，华为的市占率则从9.4%上升到了16.5%。苹果失去销冠位置开始反常降价 iPhone销量的...

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点钞机888999
·03-05
苹果开始走诺基亚的老路了，看吧
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The reason for iPhone price reduction has been found","themeId":"","isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/eeb381faff48313f99f283131a37bd13","symbols_score_info":{"AAPL":1},"content_text":"持续下跌的销量和激烈的竞争，让苹果也急了。昨晚刚刚收到欧盟18亿美元天价反垄断罚单的苹果，需要面对的麻烦不止一桩。消费电子研究机构Counterpoint公布的最新数据显示，今年前六周，iPhone在中国的销量下降了24%，于各品牌中排名第四，市占率由2023年的19%下降到了15.7%。与之相对的是，华为的市占率则从9.4%上升到了16.5%。苹果失去销冠位置 开始反常降价 iPhone销量的低迷其实早有征兆。华尔街见闻此前提到，农历春节前夕，苹果就一反常态地启动了“迎新春限时优惠”。其中，iPhone 15系列4款机型降价500元，部分笔记本电脑产品最高降价800元，iPad Pro、iPad Air等也有相应降价。按照惯例，苹果的促销活动通常要等到春节后、618购物节才会开始。早早启动降价促销，说明持续下跌的销量和激烈的竞争，让苹果也急了。而且，苹果以价换量的策略还在继续。3·8妇女节促销活动期间，iPhone 15再度迎来大降价，直降超千元。华尔街见闻查询发现，叠加店铺券和平台券后，同款iPhone 15 Pro 256G在淘宝和京东苹果官方旗舰店的售价分别为7999元和7849元，远低于官方售价8999元。华为销量逆市暴涨Counterpoint数据还显示，今年前六周，取代苹果销冠位置的，是机型更多、在下沉市场布局更广泛的Vivo。根据年初Counterpoint的统计，苹果中国区2023年全年出货量在各品牌中位列第一，而Vivo紧随其后排在第二位，也是国产品牌中的第一名。在激烈的竞争中，华为展现出了极强的韧性。前六周销量暴涨64%，自去年四季度市占率增长约6%后，华为今年前六周市占率从9.4%增长至16.5%。根据杰弗瑞的预测，2024年苹果的出货量将继续出现两位数的下降，而华为的市场份额预计将继续扩大。2020年从华为分拆出来的荣耀是Counterpoint统计中除华为外唯一一家实现销量增长的品牌，增幅为2%。Counterpoint分析师Ivan Lam对媒体表示：尽管消费者信心下降，但华为产能的提升使其能够满足其广受欢迎的Mate 60系列的需求...虽然前一年已经相当低迷，但就苹果而言，短期内还有更多的回旋余地。妇女节前的激进促销只是一个例子。","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0},"commentList":[{"id":281069605396600,"gmtCreate":1709651132230,"gmtModify":1709651134167,"author":{"id":"3499947756833828","authorId":"3499947756833828","name":"点钞机888999","avatar":"https://static.tigerbbs.com/7bddc1fe310289a33b266c3002d91467","vip":1,"hat":"https://static.tigerbbs.com/b0a2963eb37c60c5d6d4a8dbcd266952","crmLevel":3,"crmLevelSwitch":1,"authorIdStr":"3499947756833828","idStr":"3499947756833828"},"htmlText":"苹果开始走诺基亚的老路了，看吧","listText":"苹果开始走诺基亚的老路了，看吧","text":"苹果开始走诺基亚的老路了，看吧","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/281069605396600","repostId":2417450610,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":1,"commentSize":1,"repostSize":2,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}