拼多多的高增长时代结束了_老虎社区_美港股上老虎

拼多多的高增长时代结束了

创事记2021-08-24

拼多多第三届“农货节”启动，“百亿补贴”超2万款精品农货上线欢迎关注“新浪科技”的微信订阅号：techsina 文/八姐姐来源：开柒话说，今日晚间，在过去几年一直扮演“电商逆袭者”身份的拼多多公布了新一季度的财报。爱马，八姐看了看，拼多多居然实现盈利了，而且，非GAPP下的盈利达到了41亿元。假如我买了拼多多的股票，我都能感觉到小心脏一顿扑通扑通地狂跳了——亏损了那么多年，终于规模盈利了，...

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DesmondChin
·2021-08-25
也许达到爸爸的用户率觉得接近瓶颈了所以把钱投入其他项目了吧。。
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杰克徐
·2021-08-25
我信你个鬼
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最纯的蓝
·2021-08-25
你也可以说：所有中概股的高增长时代都结束了，一方面会刻意放缓增长，以免被割；另一方面，宏观经济确实不行了……但消费降级，不是会有更多人从京东、淘宝转向拼多多？？长远来看，看好拼多多
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摩天轮sg2
·2021-08-24
反正迁就我而言受不了拼多多这流氓APP，我就喜欢京东.
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- 绝对要买:
  不相信财报中国不可能有那样子多的人用他
  2021-08-24
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Lanaln
·2021-08-24
一派胡言你去问问哪些商铺现在都从淘宝移动到拼多多了，你们不做调研吗？
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- 彬彬彬彬彬彬:
  为什么我身边朋友基本上没有人用PDD. 唯一知道PDD都是砍一刀的😂
  2021-08-25
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- 平凡交易员:
  阿狸养的🐶会第一时间跳出来叫，不要着急
  2021-08-24
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- 长发魔女:
  只从有拼多多，淘宝我已经不用了，二个号充会员
  2021-08-24
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over","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PDD":1},"content_text":"拼多多第三届“农货节”启动，“百亿补贴”超2万款精品农货上线\n欢迎关注“新浪科技”的微信订阅号：techsina \n文/八姐姐\n来源：开柒\n话说，今日晚间，在过去几年一直扮演“电商逆袭者”身份的拼多多公布了新一季度的财报。爱马，八姐看了看，拼多多居然实现盈利了，而且，非GAPP下的盈利达到了41亿元。假如我买了拼多多的股票，我都能感觉到小心脏一顿扑通扑通地狂跳了——亏损了那么多年，终于规模盈利了，这没有两顿大涨都说不过去啊。于是，拼多多的股价盘前也争气地上涨了。\n\n\n\n\n不过呢，也有不少盆友说了，除了盈利太好之外，这个营收和用户数都不达预期啊，这个怎么解呢？八姐看了看，确实。拼多多的营收同比增长89%，远低于市场预期117%的增长；与此同时，拼多多的月活跃用户数也低于市场预期。\n另外，八姐也仔细看了看拼多多的财报，感觉就是，拼多多在多多买菜和拉新上的投入都在减少，这也造成了其亏损的下降；当然，这似乎也让拼多多和那个高增长的黑马时代say byebye了。那么，拼多多是故意对增长踩刹车以保盈利的，还是的确靠烧钱拉不动增长了呢？还是说，拼多多的战略已经转向更具社会责任感的农业研发了呢？这咱就不知道了。\n好啦，不废话，下面来详细说说拼多多的财报。\n1，拼多多的营收增长放缓，不及市场预期。\n根据财报，拼多多的总营收为人民币230.462亿元，同比增长89%。仔细对比会发现，拼多多的营收增速较前几个季度出现了大幅下滑。当然，前几个季度的大涨与其在社区团购上的投资强相关。\n\n\n\n\n2，拼多多的买家数依然超过阿里，但用户增速在放缓。\n财报显示，截至第二季度，拼多多过去12个月活跃买家8.499亿，同比增长24%。这一买家数依然超过阿里。\n\n\n\n\n不过，与以往相比，其活跃买家数的增速却大幅下滑，创历史新低。当然，即便如此，拼多多的单季买家数依然增加了2610万，高于阿里。\n\n\n\n\n与此同时，拼多多的平均月活跃用户数量为7.385亿，与上年同期的5.688亿相比增长30%。这一数据低于市场预期。\n3，拼多多实现了有史以来的最大规模盈利。\n根据财报，第二季度拼多多运营利润为19.975亿元，而上年同期运营亏损为16.396亿元，净利润为24.146亿元。不按美国通用会计准则，拼多多净利润为41.253亿元，而上年同期净亏损7720万元。\n这也是拼多多盈利最好的一个季度。\n\n\n\n\n当然，这一盈利可能只是暂时的。因为，拼多多又公布了“百亿农研专项” 计划，即，本季度的全部利润及以后几个季度可能有的利润，将首先进入这个专项，直至100亿的总额得到满足。好吧。\n4，拼多多的营销费用增速放缓，占比大幅下降。\n在拼多多拼命补贴拉新的前几年，其营销费用（在总收入中的）占比经常会超过90%乃至100%。而根据财报，拼多多的这部分支出第二季度同比增速仅为14%，远低于营收和用户增速。同时营销费用在收入中的占比也下降到了45.1%。这也是历史新低。\n\n\n\n\n这可能也意味着，拼多多有意识地在降低拉新营销投入，以保盈利，或者也是因为拉新的成本大幅提升，拼多多传统的打法已经发生了改变。\n5，拼多多的在社区团购上的投入大幅降低。\n根据财报，第二季度拼多多的营收成本为78.979元，虽然依然同比增长197%，但较上个季度却下降了26.5%，减少近30亿元；较去年第四季度减少了36亿元。\n而在此前两个季度中，拼多多的营业成本的猛增主要就是因为“由于商品销售，支付处理费，云服务费，商户支持服务以及交付和存储费所致的成本和费用增加。”简单来说，就是因为拼多多在多多买菜上的投入颇为巨大。\n第二季度，随着成本的降低，显然，拼多多在社区团购上的投入没那么大了。而这，也是造成拼多多盈利的重要原因。\n\n\n\n\n总而言之，看起来就是这样，拼多多盈利了，但看起来，高增长的时代也差不多结束了。\n当然， 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