大失所望？滴滴做的是一门苦生意，没有什么护城河可言_老虎社区_美港股上老虎

大失所望？滴滴做的是一门苦生意，没有什么护城河可言

腾讯新闻2021-07-20

原标题：大失所望？滴滴做的是一门苦生意，没有什么护城河可言来源：腾讯新闻做企业的和做投资的都明白一个道理，企业要打造自己的护城河，投资要投资有护城河的公司。商业上的护城河怎么理解呢？美国投资大师巴菲特对此曾有一段经典的阐述，无形资产、商业模式的网络效应、用户转换成本和产品成本。这些都可以看作是企业的护城河。用白话来说，就是人无我有，人有我精。护城河既可以用来进攻，也可以用之防守，只要企业的护城河...

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期权让我破产
·2021-07-23
滴滴还是用的人多比其他打车软件好用
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yanfeitamiya
·2021-07-23
打车确实是门苦生意，利润率甚至不如共享单车，滴滴已经不想干打车了。
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雪_4518
·2021-07-22
不懂别瞎评论，只看表面
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大熊先走
·2021-07-20
所谓的护城河就是个假命题，至少在中国是这样，哪个市场化的公司有护城河？滴滴的问题是运营效率不够，按说抽成也不少了，还是不赚钱，竞争对手敢进来说明人家就感觉干得过滴滴
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- 友谅投行回复大熊先走:
  多了去了，我以茅台为先，工艺繁多，特别是爱国品牌，难道还不是护城河？
  2021-07-21
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- 大熊先走:
  [鬼脸] 我就怕有人这么说，特意加了个市场化的公司，不过不怪你，是我说话不严谨，而且我也确实需要多读书
  2021-07-20
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- 友谅投行:
  假命题？人笨多读书。中国烟草不就是特许经营吗？他吗还不是护城河
  2021-07-20
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摸鱼11
·2021-07-20
豪无逻辑，用户数量大就是护城河，至少目前还看不到两年内有对手
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wfr738
·2021-07-20
用结果推原因？
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- meisini8:
  觉得就是在干这事
  2021-07-21
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TabFnlk
·2021-07-20
垄断被打破，哪里来的护城河？城都丢了。
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炒股就是炒预期
·2021-07-20
太苦了，给我吧，全国都在抢市场，你说苦
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Didi is doing a bitter business, and there is no moat at all","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"DIDI":1},"content_text":"原标题：大失所望？滴滴做的是一门苦生意，没有什么护城河可言 来源：腾讯新闻做企业的和做投资的都明白一个道理，企业要打造自己的护城河，投资要投资有护城河的公司。商业上的护城河怎么理解呢？美国投资大师巴菲特对此曾有一段经典的阐述，无形资产、商业模式的网络效应、用户转换成本和产品成本。这些都可以看作是企业的护城河。用白话来说，就是人无我有，人有我精。护城河既可以用来进攻，也可以用之防守，只要企业的护城河足够的深，那么企业就能保持长期的竞争力。在市场经济的体系里，哪一个行业有超额利润，不用多久就会引起别人的注意，并引来越来越多的竞争者。如阿里系电商此前是国内最大，利润最丰厚的电商平台。但京东与拼多多的崛起，这其实告诉了世人，阿里在电商领域里的护城河，并非牢不可破。同样的，滴滴出行是国内网约车霸主，但滴滴在这个领域也并非拥有绝对的话语权。因为当下美团、高德等第三方聚合平台打车快速兴起，已对滴滴打车形成一定的压力。如何理解深刻理解滴滴这家公司？说白了，大部分互联网公司，本质上都是一家广告公司。如阿里系电商，阿里自身不卖货，不发快递，只是为商家与用户搭建一个交易平台，而阿里则坐大收租就行了。美团这家公司又如何呢？美团这家公司的核心是全国超600万骑手，美团利用骑手成功地地将商家的产品卖给用户，从而美团对商家抽佣。滴滴这家公司当前的核心资产就是全国超1200万的司机，滴滴自己不出车，让司机通过滴滴这个平台拉乘客，滴滴也在从中抽成。于大部分互联网公司来说，说得好听一点就是一家搭建了中心化平台的广告公司，说不好听点，大部分互联网公司都是“空手套白狼”！任何一家公司能崛起，必然是时代推动的。过往大家讨厌出租车司机，打车不方便不说，吸烟、态度差、绕路宰客、拒载、随意拼客等行为都让大家嗤之以鼻。一个行业只有问题多，对手才会有机会进入。当移动互联网风靡全中国的时候，滴滴在资本的驱动下，通过补贴消费者、司机两端，成功地抢占了全国市场，在一定程度上改变了打车这个行业。滴滴成立近十年了，在大部分网友眼中看来，滴滴是一家很赚钱的公司，毕竟滴滴的抽成之高，这在全网都曾引发过热议。但从滴滴招股书来看，2020年滴滴的三大业务——中国出行业务、国际业务和其他业务——收入分别为1336亿元、23亿元和58亿元人民币。滴滴营收不算低，但就是不赚钱。之前创始人程维就说了，滴滴成立这么多年，其实压根都没赚什么钱，因为之前给出的补贴太多。对于程维这个话，春公子有点信了，为何呢？往下看！为什么说滴滴做的是一门苦生意？看着很热闹，就是不赚钱。互联网打车是双边网络负效应，司机和乘客两个网络。既难以规模经济，也没有网络效应。每个城市都要单独重新布局，和竞争对手赤身肉搏，进行艰苦的巷战。美团是国内第三大市值互联网公司，其所处的赛道是生活服务领域，这是一个万亿级的市场。这么一说，大家是不是感觉美团是一家很赚钱的公司？事实并非如此，美团的核心业务是美团外卖，美团如此大的体量，一年的利润还没有超过100亿，美团还是在抽商家，罚骑手，杀熟消费者的情况之下所赚取的利润。再来看滴滴这家公司，目前抽成依然是滴滴最大的收入来源，滴滴目前的日订单量是5000万单，就算按照每单提成4元计算，滴滴每天的营收也有2亿元。网约车驾驶员一直被滴滴压榨，普通快车订单抽成25%，特惠订单抽成达30%-35%。很多新手师傅花不少钱购置车辆跑网约车，但由于是新手，各项分值较低，快车单较少，特惠单抽成也高，导致他们很难坚持下来。但迫于车贷以及生活的压力，不得不硬着头皮跑，越跑越穷，恶性循环。当前这个环境之下，滴滴要想更好地运营，必须要维护好司机。但大部分滴滴司机都对滴滴不满，如果滴滴平衡不了和司机的关系，这将是滴滴未来一大隐患！为什么说滴滴没有核心竞争力？春公子之前就说过，滴滴是一家被资本催熟的公司。滴滴之所以能成为国内网约车霸主，并不是说滴滴这家公司的战力有多强，本质上是资本驱动罢了。之所以说滴滴这家公司没有核心竞争力，春公子认为有以下几个点可以参考：首先，滴滴当年通过补贴的手段培育了市场，但消费者都很现实，打车人哪里便宜去哪里，司机哪里赚得多去哪里，线上撮合平台提供的价值没有多高的不可替代性。其次，互联网公司的套路一般都是先补贴，然后再垄断。只有垄断了才能获取超额收益，滴滴垄断了吗？看看市场上还有这么多打车玩家就知道了。价格一旦抬到平均利率率以上，就有人出来烧点钱抢你生意。或者说一旦犯错，就有对手会扑上来。最后就是说，滴滴主业并不赚钱，却有盲目地开启多元化路线，如滴滴最近玩上的同城货运、同城跑腿以及社区团购。殊不知成熟的互联网公司“流量池”和“现金牛”一定要分开。结论：滴滴当前业务很多，但网约车服务是滴滴的核心业务。除网约车外，滴滴其他业务几乎都是亏损的，曾经最赚钱的业务——顺风车无限期下线前，更是使其雪上加霜。尽管滴滴有很多优势，但是同时也面临着诸多困境，来源于客观方面和主观方面。总之一句话，滴滴的网约车，并不是一门好生意。不知道诸位怎么看？","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":174075775,"gmtCreate":1627054963597,"gmtModify":1627054963597,"author":{"id":"3444939809210456","authorId":"3444939809210456","name":"期权让我破产","avatar":"https://static.tigerbbs.com/915812b79b667836a5de8dd851a35b57","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3444939809210456","authorIdStr":"3444939809210456"},"htmlText":"滴滴还是用的人多 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