Why The Trade Desk Is Worth the Risk_老虎社区_美港股上老虎

Why The Trade Desk Is Worth the Risk

Motley Fool2021-05-06

Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have ...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

JQJQJQ
·2021-05-07
Please like and comment
回复
点赞
举报
MRMR
·2021-05-07
Ok
回复
3
举报
sakurachan
·2021-05-07
Cool
回复
点赞
举报
NP_YT
·2021-05-07
Good
回复
2
举报
收起
- SherryYo:
  Good
  2021-05-07
  回复
  举报
Ivylow
·2021-05-07
Pls like
回复
2
举报
收起
- MRMR:
  Ok
  2021-05-07
  回复
  举报
- SherryYo:
  Liked
  2021-05-07
  回复
  举报
BpchuA
·2021-05-07
Nice
回复
1
举报
Mythology
·2021-05-07
Pls like n comment
回复
2
举报
收起
- Andaroo:
  amc
  2021-05-07
  回复
  举报
Kelvin17
·2021-05-07
Worth it
回复
点赞
举报
Poisonz
·2021-05-06
Nice
回复
点赞
举报
收起
- DanVI:
  Good price to buy?
  2021-05-07
  回复
  举报
JunMing9
·2021-05-06
Comment n like. Thanks
回复
1
举报
收起
- Sim1:
  Pls like & comment too. Thx
  2021-05-06
  回复
  举报
- weikai:
  [Strong]
  2021-05-06
  回复
  举报
- terry89:
  oh
  2021-05-06
  回复
  举报

热议股票

7x24

全部

关于我们·老虎社区守则·老虎社区账号管理规范·老虎社区服务协议·老虎社区隐私政策

公司名称：北京至简风宜信息技术有限公司

违法和不良信息投诉：010-5681-3562（工作时间9:30-18:30）

邮箱：service@laohu8.com

营业执照：91110105MA01A4U55R

ICP备：京ICP备18016422号

网安备：京公网安备11010502036490

关注我们

{"i18n":{"language":"zh_CN"},"data":{"share":"https://www.laohu8.com/m/news/2133815575?lang=zh_CN&edition=full","thumbnail":"","is_english":true,"pubTime":"2021-05-06 22:48","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2133815575","market":"us","top_or_hot":-1,"title":"Why The Trade Desk Is Worth the Risk","media":"Motley Fool","content":"<div>\n<p>Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/\">网页链接</a>\n\n</div>\n","source":"fool_stock","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why The Trade Desk Is Worth the Risk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy The Trade Desk Is Worth the Risk\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-06 22:48 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"QNETCN","symbol_name":"纳斯达克中美互联网老虎指数","start_time":0,"source_url":"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/","article_id":"2133815575","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2133815575","pubTimestamp":1620312480,"columns":[],"sourceInfo":{"source_id":"fool_stock","name":"Motley Fool"},"weMediaInfo":null,"summary":"The digital ad-buying expert stands on the threshold of exciting gains, contrary to popular opinion.","collect":0,"end_time":0,"defaultTopTitle":"fool.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","09086":"华夏纳指-U","03086":"华夏纳指","GOOGL":"谷歌A","GOOG":"谷歌"},"translate_title":"为什么交易台值得冒险","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"03086":0.9,"09086":0.9,"GOOG":0.9,"GOOGL":0.9,"QNETCN":0.9},"content_text":"Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.At the same time, Alphabet's (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.Image source: Getty Images.The big problemLong story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.It's not the end of the worldThird-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.Image source: Getty Images.What's next for The Trade Desk?Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.The rumors of The Trade Desk's demise have been greatly exaggerated.","kind":"highlight","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":104991381,"gmtCreate":1620348497043,"gmtModify":1620348497043,"author":{"id":"3581929836617050","authorId":"3581929836617050","name":"JQJQJQ","avatar":"https://static.tigerbbs.com/21a46dd19410fe11f08648172f2a985d","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3581929836617050","authorIdStr":"3581929836617050"},"htmlText":"Please like and comment","listText":"Please like and comment","text":"Please like and comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/104991381","repostId":2133815575,"repostType":4,"repost":{"id":"2133815575","kind":"highlight","pubTimestamp":1620312480,"share":"https://www.laohu8.com/m/news/2133815575?lang=&edition=full","pubTime":"2021-05-06 22:48","market":"us","language":"en","title":"Why The Trade Desk Is Worth the Risk","url":"https://stock-news.laohu8.com/highlight/detail?id=2133815575","media":"Motley Fool","summary":"The digital ad-buying expert stands on the threshold of exciting gains, contrary to popular opinion.","content":"<p>Online advertising-services veteran <b>The Trade Desk</b> (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.</p><p>At the same time, <b>Alphabet</b>'s (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.</p><p>All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fbusiness-risk-high-wire.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"538\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>The big problem</h2><p>Long story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet&nbsp;announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.</p><p>For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.</p><h2>It's not the end of the world</h2><p>Third-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.</p><p>The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.</p><p>Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fyoung-woman-celebrating-with-computer.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"465\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>What's next for The Trade Desk?</h2><p>Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.</p><p>The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.</p><p>Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.</p><p>The rumors of The Trade Desk's demise have been greatly exaggerated.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why The Trade Desk Is Worth the Risk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy The Trade Desk Is Worth the Risk\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-06 22:48 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","GOOG":"谷歌","GOOGL":"谷歌A","09086":"华夏纳指-U","03086":"华夏纳指"},"source_url":"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2133815575","content_text":"Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.At the same time, Alphabet's (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.Image source: Getty Images.The big problemLong story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.It's not the end of the worldThird-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.Image source: Getty Images.What's next for The Trade Desk?Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.The rumors of The Trade Desk's demise have been greatly exaggerated.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":104089488,"gmtCreate":1620345416544,"gmtModify":1634205964011,"author":{"id":"3567682378937076","authorId":"3567682378937076","name":"MRMR","avatar":"https://static.tigerbbs.com/63b03b65cf15e03c531d0e1a8de459f1","vip":1,"crmLevel":6,"crmLevelSwitch":0,"idStr":"3567682378937076","authorIdStr":"3567682378937076"},"htmlText":"Ok","listText":"Ok","text":"Ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/104089488","repostId":2133815575,"repostType":4,"repost":{"id":"2133815575","kind":"highlight","pubTimestamp":1620312480,"share":"https://www.laohu8.com/m/news/2133815575?lang=&edition=full","pubTime":"2021-05-06 22:48","market":"us","language":"en","title":"Why The Trade Desk Is Worth the Risk","url":"https://stock-news.laohu8.com/highlight/detail?id=2133815575","media":"Motley Fool","summary":"The digital ad-buying expert stands on the threshold of exciting gains, contrary to popular opinion.","content":"<p>Online advertising-services veteran <b>The Trade Desk</b> (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.</p><p>At the same time, <b>Alphabet</b>'s (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.</p><p>All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fbusiness-risk-high-wire.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"538\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>The big problem</h2><p>Long story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet&nbsp;announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.</p><p>For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.</p><h2>It's not the end of the world</h2><p>Third-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.</p><p>The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.</p><p>Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fyoung-woman-celebrating-with-computer.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"465\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>What's next for The Trade Desk?</h2><p>Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.</p><p>The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.</p><p>Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.</p><p>The rumors of The Trade Desk's demise have been greatly exaggerated.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why The Trade Desk Is Worth the Risk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy The Trade Desk Is Worth the Risk\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-06 22:48 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","GOOG":"谷歌","GOOGL":"谷歌A","09086":"华夏纳指-U","03086":"华夏纳指"},"source_url":"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2133815575","content_text":"Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.At the same time, Alphabet's (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.Image source: Getty Images.The big problemLong story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.It's not the end of the worldThird-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.Image source: Getty Images.What's next for The Trade Desk?Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.The rumors of The Trade Desk's demise have been greatly exaggerated.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":104013380,"gmtCreate":1620345009540,"gmtModify":1634205972139,"author":{"id":"3583436702866055","authorId":"3583436702866055","name":"sakurachan","avatar":"https://static.tigerbbs.com/506157c91aec4970ea4d2d051f2008a4","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3583436702866055","authorIdStr":"3583436702866055"},"htmlText":"Cool","listText":"Cool","text":"Cool","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/104013380","repostId":2133815575,"repostType":4,"repost":{"id":"2133815575","kind":"highlight","pubTimestamp":1620312480,"share":"https://www.laohu8.com/m/news/2133815575?lang=&edition=full","pubTime":"2021-05-06 22:48","market":"us","language":"en","title":"Why The Trade Desk Is Worth the Risk","url":"https://stock-news.laohu8.com/highlight/detail?id=2133815575","media":"Motley Fool","summary":"The digital ad-buying expert stands on the threshold of exciting gains, contrary to popular opinion.","content":"<p>Online advertising-services veteran <b>The Trade Desk</b> (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.</p><p>At the same time, <b>Alphabet</b>'s (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.</p><p>All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fbusiness-risk-high-wire.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"538\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>The big problem</h2><p>Long story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet&nbsp;announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.</p><p>For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.</p><h2>It's not the end of the world</h2><p>Third-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.</p><p>The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.</p><p>Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fyoung-woman-celebrating-with-computer.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"465\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>What's next for The Trade Desk?</h2><p>Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.</p><p>The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.</p><p>Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.</p><p>The rumors of The Trade Desk's demise have been greatly exaggerated.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why The Trade Desk Is Worth the Risk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy The Trade Desk Is Worth the Risk\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-06 22:48 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","GOOG":"谷歌","GOOGL":"谷歌A","09086":"华夏纳指-U","03086":"华夏纳指"},"source_url":"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2133815575","content_text":"Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.At the same time, Alphabet's (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.Image source: Getty Images.The big problemLong story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.It's not the end of the worldThird-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.Image source: Getty Images.What's next for The Trade Desk?Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.The rumors of The Trade Desk's demise have been greatly exaggerated.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":105753433,"gmtCreate":1620342186622,"gmtModify":1634206020431,"author":{"id":"3572043809285615","authorId":"3572043809285615","name":"NP_YT","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3572043809285615","authorIdStr":"3572043809285615"},"htmlText":"Good","listText":"Good","text":"Good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/105753433","repostId":2133815575,"repostType":4,"repost":{"id":"2133815575","kind":"highlight","pubTimestamp":1620312480,"share":"https://www.laohu8.com/m/news/2133815575?lang=&edition=full","pubTime":"2021-05-06 22:48","market":"us","language":"en","title":"Why The Trade Desk Is Worth the Risk","url":"https://stock-news.laohu8.com/highlight/detail?id=2133815575","media":"Motley Fool","summary":"The digital ad-buying expert stands on the threshold of exciting gains, contrary to popular opinion.","content":"<p>Online advertising-services veteran <b>The Trade Desk</b> (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.</p><p>At the same time, <b>Alphabet</b>'s (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.</p><p>All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fbusiness-risk-high-wire.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"538\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>The big problem</h2><p>Long story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet&nbsp;announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.</p><p>For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.</p><h2>It's not the end of the world</h2><p>Third-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.</p><p>The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.</p><p>Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fyoung-woman-celebrating-with-computer.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"465\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>What's next for The Trade Desk?</h2><p>Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.</p><p>The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.</p><p>Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.</p><p>The rumors of The Trade Desk's demise have been greatly exaggerated.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why The Trade Desk Is Worth the Risk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy The Trade Desk Is Worth the Risk\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-06 22:48 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","GOOG":"谷歌","GOOGL":"谷歌A","09086":"华夏纳指-U","03086":"华夏纳指"},"source_url":"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2133815575","content_text":"Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.At the same time, Alphabet's (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.Image source: Getty Images.The big problemLong story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.It's not the end of the worldThird-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.Image source: Getty Images.What's next for The Trade Desk?Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.The rumors of The Trade Desk's demise have been greatly exaggerated.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4245800,"gmtCreate":1620342532273,"gmtModify":1635501713344,"authorId":3582192350058526,"author":{"id":3582192350058526,"idStr":"3582192350058526","authorId":3582192350058526,"name":"SherryYo","avatar":"https://static.tigerbbs.com/75568d62cfdfecfd17b217a22e3236d2","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":105753433,"type":1,"supId":0,"prevId":0,"content":"Good","text":"Good","html":"Good"}],"langContent":"EN"},{"id":105722352,"gmtCreate":1620341808076,"gmtModify":1634206026640,"author":{"id":"3582161778784599","authorId":"3582161778784599","name":"Ivylow","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3582161778784599","authorIdStr":"3582161778784599"},"htmlText":"Pls like&nbsp;","listText":"Pls like&nbsp;","text":"Pls like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/105722352","repostId":2133815575,"repostType":4,"repost":{"id":"2133815575","kind":"highlight","pubTimestamp":1620312480,"share":"https://www.laohu8.com/m/news/2133815575?lang=&edition=full","pubTime":"2021-05-06 22:48","market":"us","language":"en","title":"Why The Trade Desk Is Worth the Risk","url":"https://stock-news.laohu8.com/highlight/detail?id=2133815575","media":"Motley Fool","summary":"The digital ad-buying expert stands on the threshold of exciting gains, contrary to popular opinion.","content":"<p>Online advertising-services veteran <b>The Trade Desk</b> (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.</p><p>At the same time, <b>Alphabet</b>'s (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.</p><p>All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fbusiness-risk-high-wire.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"538\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>The big problem</h2><p>Long story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet&nbsp;announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.</p><p>For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.</p><h2>It's not the end of the world</h2><p>Third-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.</p><p>The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.</p><p>Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fyoung-woman-celebrating-with-computer.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"465\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>What's next for The Trade Desk?</h2><p>Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.</p><p>The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.</p><p>Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.</p><p>The rumors of The Trade Desk's demise have been greatly exaggerated.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why The Trade Desk Is Worth the Risk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy The Trade Desk Is Worth the Risk\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-06 22:48 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","GOOG":"谷歌","GOOGL":"谷歌A","09086":"华夏纳指-U","03086":"华夏纳指"},"source_url":"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2133815575","content_text":"Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.At the same time, Alphabet's (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.Image source: Getty Images.The big problemLong story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.It's not the end of the worldThird-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.Image source: Getty Images.What's next for The Trade Desk?Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.The rumors of The Trade Desk's demise have been greatly exaggerated.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4246662,"gmtCreate":1620345429454,"gmtModify":1631896247722,"authorId":3567682378937076,"author":{"id":3567682378937076,"idStr":"3567682378937076","authorId":3567682378937076,"name":"MRMR","avatar":"https://static.tigerbbs.com/63b03b65cf15e03c531d0e1a8de459f1","vip":1,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":105722352,"type":1,"supId":0,"prevId":0,"content":"Ok<br>","text":"Ok<br>","html":"Ok<br>"},{"id":4245789,"gmtCreate":1620342516311,"gmtModify":1631896247713,"authorId":3582192350058526,"author":{"id":3582192350058526,"idStr":"3582192350058526","authorId":3582192350058526,"name":"SherryYo","avatar":"https://static.tigerbbs.com/75568d62cfdfecfd17b217a22e3236d2","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":105722352,"type":1,"supId":0,"prevId":0,"content":"Liked","text":"Liked","html":"Liked"}],"langContent":"EN"},{"id":105728553,"gmtCreate":1620341759972,"gmtModify":1634206027956,"author":{"id":"3575867013914101","authorId":"3575867013914101","name":"BpchuA","avatar":"https://static.tigerbbs.com/dd3500e66cc249b4480fcc30d7cd6409","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3575867013914101","authorIdStr":"3575867013914101"},"htmlText":"Nice","listText":"Nice","text":"Nice","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/105728553","repostId":2133815575,"repostType":4,"repost":{"id":"2133815575","kind":"highlight","pubTimestamp":1620312480,"share":"https://www.laohu8.com/m/news/2133815575?lang=&edition=full","pubTime":"2021-05-06 22:48","market":"us","language":"en","title":"Why The Trade Desk Is Worth the Risk","url":"https://stock-news.laohu8.com/highlight/detail?id=2133815575","media":"Motley Fool","summary":"The digital ad-buying expert stands on the threshold of exciting gains, contrary to popular opinion.","content":"<p>Online advertising-services veteran <b>The Trade Desk</b> (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.</p><p>At the same time, <b>Alphabet</b>'s (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.</p><p>All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fbusiness-risk-high-wire.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"538\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>The big problem</h2><p>Long story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet&nbsp;announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.</p><p>For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.</p><h2>It's not the end of the world</h2><p>Third-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.</p><p>The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.</p><p>Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fyoung-woman-celebrating-with-computer.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"465\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>What's next for The Trade Desk?</h2><p>Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.</p><p>The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.</p><p>Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.</p><p>The rumors of The Trade Desk's demise have been greatly exaggerated.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why The Trade Desk Is Worth the Risk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy The Trade Desk Is Worth the Risk\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-06 22:48 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","GOOG":"谷歌","GOOGL":"谷歌A","09086":"华夏纳指-U","03086":"华夏纳指"},"source_url":"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2133815575","content_text":"Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.At the same time, Alphabet's (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.Image source: Getty Images.The big problemLong story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.It's not the end of the worldThird-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.Image source: Getty Images.What's next for The Trade Desk?Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.The rumors of The Trade Desk's demise have been greatly exaggerated.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":105761556,"gmtCreate":1620340936575,"gmtModify":1634206037598,"author":{"id":"3581631227222192","authorId":"3581631227222192","name":"Mythology","avatar":"https://static.tigerbbs.com/190cafdd30075e07fb377edd392ed682","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3581631227222192","authorIdStr":"3581631227222192"},"htmlText":"Pls like n comment","listText":"Pls like n comment","text":"Pls like n comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/105761556","repostId":2133815575,"repostType":4,"repost":{"id":"2133815575","kind":"highlight","pubTimestamp":1620312480,"share":"https://www.laohu8.com/m/news/2133815575?lang=&edition=full","pubTime":"2021-05-06 22:48","market":"us","language":"en","title":"Why The Trade Desk Is Worth the Risk","url":"https://stock-news.laohu8.com/highlight/detail?id=2133815575","media":"Motley Fool","summary":"The digital ad-buying expert stands on the threshold of exciting gains, contrary to popular opinion.","content":"<p>Online advertising-services veteran <b>The Trade Desk</b> (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.</p><p>At the same time, <b>Alphabet</b>'s (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.</p><p>All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fbusiness-risk-high-wire.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"538\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>The big problem</h2><p>Long story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet&nbsp;announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.</p><p>For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.</p><h2>It's not the end of the world</h2><p>Third-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.</p><p>The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.</p><p>Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fyoung-woman-celebrating-with-computer.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"465\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>What's next for The Trade Desk?</h2><p>Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.</p><p>The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.</p><p>Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.</p><p>The rumors of The Trade Desk's demise have been greatly exaggerated.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why The Trade Desk Is Worth the Risk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy The Trade Desk Is Worth the Risk\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-06 22:48 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","GOOG":"谷歌","GOOGL":"谷歌A","09086":"华夏纳指-U","03086":"华夏纳指"},"source_url":"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2133815575","content_text":"Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.At the same time, Alphabet's (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.Image source: Getty Images.The big problemLong story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.It's not the end of the worldThird-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.Image source: Getty Images.What's next for The Trade Desk?Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.The rumors of The Trade Desk's demise have been greatly exaggerated.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4246310,"gmtCreate":1620344247585,"gmtModify":1635501667894,"authorId":3575199303759784,"author":{"id":3575199303759784,"idStr":"3575199303759784","authorId":3575199303759784,"name":"Andaroo","avatar":"https://static.tigerbbs.com/634c9b9f18158d4a4e497249bdbe8fd5","vip":1,"crmLevel":4,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":105761556,"type":1,"supId":0,"prevId":0,"content":"<u>amc</u>","text":"<u>amc</u>","html":"<u>amc</u>"}],"langContent":"EN"},{"id":105738530,"gmtCreate":1620337946320,"gmtModify":1634206061143,"author":{"id":"3581651271010576","authorId":"3581651271010576","name":"Kelvin17","avatar":"https://static.tigerbbs.com/5ad690dc5b75f93cb92a855c9ee59cee","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3581651271010576","authorIdStr":"3581651271010576"},"htmlText":"Worth it&nbsp;","listText":"Worth it&nbsp;","text":"Worth it","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/105738530","repostId":2133815575,"repostType":4,"repost":{"id":"2133815575","kind":"highlight","pubTimestamp":1620312480,"share":"https://www.laohu8.com/m/news/2133815575?lang=&edition=full","pubTime":"2021-05-06 22:48","market":"us","language":"en","title":"Why The Trade Desk Is Worth the Risk","url":"https://stock-news.laohu8.com/highlight/detail?id=2133815575","media":"Motley Fool","summary":"The digital ad-buying expert stands on the threshold of exciting gains, contrary to popular opinion.","content":"<p>Online advertising-services veteran <b>The Trade Desk</b> (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.</p><p>At the same time, <b>Alphabet</b>'s (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.</p><p>All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fbusiness-risk-high-wire.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"538\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>The big problem</h2><p>Long story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet&nbsp;announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.</p><p>For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.</p><h2>It's not the end of the world</h2><p>Third-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.</p><p>The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.</p><p>Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fyoung-woman-celebrating-with-computer.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"465\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>What's next for The Trade Desk?</h2><p>Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.</p><p>The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.</p><p>Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.</p><p>The rumors of The Trade Desk's demise have been greatly exaggerated.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why The Trade Desk Is Worth the Risk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy The Trade Desk Is Worth the Risk\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-06 22:48 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","GOOG":"谷歌","GOOGL":"谷歌A","09086":"华夏纳指-U","03086":"华夏纳指"},"source_url":"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2133815575","content_text":"Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.At the same time, Alphabet's (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.Image source: Getty Images.The big problemLong story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.It's not the end of the worldThird-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.Image source: Getty Images.What's next for The Trade Desk?Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.The rumors of The Trade Desk's demise have been greatly exaggerated.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":105417703,"gmtCreate":1620316314202,"gmtModify":1634206114893,"author":{"id":"3581834128004381","authorId":"3581834128004381","name":"Poisonz","avatar":"https://static.tigerbbs.com/5e0dd20af13212be3d544bc41039e0fe","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3581834128004381","authorIdStr":"3581834128004381"},"htmlText":"Nice","listText":"Nice","text":"Nice","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/105417703","repostId":2133815575,"repostType":4,"repost":{"id":"2133815575","kind":"highlight","pubTimestamp":1620312480,"share":"https://www.laohu8.com/m/news/2133815575?lang=&edition=full","pubTime":"2021-05-06 22:48","market":"us","language":"en","title":"Why The Trade Desk Is Worth the Risk","url":"https://stock-news.laohu8.com/highlight/detail?id=2133815575","media":"Motley Fool","summary":"The digital ad-buying expert stands on the threshold of exciting gains, contrary to popular opinion.","content":"<p>Online advertising-services veteran <b>The Trade Desk</b> (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.</p><p>At the same time, <b>Alphabet</b>'s (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.</p><p>All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fbusiness-risk-high-wire.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"538\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>The big problem</h2><p>Long story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet&nbsp;announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.</p><p>For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.</p><h2>It's not the end of the world</h2><p>Third-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.</p><p>The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.</p><p>Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fyoung-woman-celebrating-with-computer.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"465\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>What's next for The Trade Desk?</h2><p>Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.</p><p>The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.</p><p>Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.</p><p>The rumors of The Trade Desk's demise have been greatly exaggerated.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why The Trade Desk Is Worth the Risk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy The Trade Desk Is Worth the Risk\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-06 22:48 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","GOOG":"谷歌","GOOGL":"谷歌A","09086":"华夏纳指-U","03086":"华夏纳指"},"source_url":"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2133815575","content_text":"Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.At the same time, Alphabet's (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.Image source: Getty Images.The big problemLong story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.It's not the end of the worldThird-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.Image source: Getty Images.What's next for The Trade Desk?Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.The rumors of The Trade Desk's demise have been greatly exaggerated.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4245063,"gmtCreate":1620336676758,"gmtModify":1635501775276,"authorId":3575890735190983,"author":{"id":3575890735190983,"idStr":"3575890735190983","authorId":3575890735190983,"name":"DanVI","avatar":"https://static.tigerbbs.com/478c2cb5a178cff7532f6fa9a68068b7","vip":1,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":105417703,"type":1,"supId":0,"prevId":0,"content":"Good price to buy?","text":"Good price to buy?","html":"Good price to buy?"}],"langContent":"EN"},{"id":105579367,"gmtCreate":1620313313559,"gmtModify":1634206140228,"author":{"id":"3577356724021095","authorId":"3577356724021095","name":"JunMing9","avatar":"https://static.tigerbbs.com/3fdf41d6769048df704237b285b7e5a4","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3577356724021095","authorIdStr":"3577356724021095"},"htmlText":"Comment n like. Thanks&nbsp;","listText":"Comment n like. Thanks&nbsp;","text":"Comment n like. Thanks","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/105579367","repostId":2133815575,"repostType":4,"repost":{"id":"2133815575","kind":"highlight","pubTimestamp":1620312480,"share":"https://www.laohu8.com/m/news/2133815575?lang=&edition=full","pubTime":"2021-05-06 22:48","market":"us","language":"en","title":"Why The Trade Desk Is Worth the Risk","url":"https://stock-news.laohu8.com/highlight/detail?id=2133815575","media":"Motley Fool","summary":"The digital ad-buying expert stands on the threshold of exciting gains, contrary to popular opinion.","content":"<p>Online advertising-services veteran <b>The Trade Desk</b> (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.</p><p>At the same time, <b>Alphabet</b>'s (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.</p><p>All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fbusiness-risk-high-wire.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"538\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>The big problem</h2><p>Long story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet&nbsp;announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.</p><p>For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.</p><h2>It's not the end of the world</h2><p>Third-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.</p><p>The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.</p><p>Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.</p><p><img src=\"https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F625076%2Fyoung-woman-celebrating-with-computer.jpg&amp;w=700&amp;op=resize\" tg-width=\"700\" tg-height=\"465\" referrerpolicy=\"no-referrer\"></p><p>Image source: Getty Images.</p><h2>What's next for The Trade Desk?</h2><p>Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.</p><p>The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.</p><p>Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.</p><p>The rumors of The Trade Desk's demise have been greatly exaggerated.</p>","source":"fool_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why The Trade Desk Is Worth the Risk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy The Trade Desk Is Worth the Risk\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-06 22:48 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have ...</p>\n\n<a href=\"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","GOOG":"谷歌","GOOGL":"谷歌A","09086":"华夏纳指-U","03086":"华夏纳指"},"source_url":"https://www.fool.com/investing/2021/05/06/why-the-trade-desk-is-worth-the-risk/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2133815575","content_text":"Online advertising-services veteran The Trade Desk (NASDAQ:TTD) is a polarizing company. Many analysts and investors love the company's ability to boost its revenues and profits over time and have sent share prices 1,250% higher over the last three years.At the same time, Alphabet's (NASDAQ:GOOGL)(NASDAQ:GOOG) online search-services and content-management giant Google is changing how user-tracking technologies work. Critics argue that the changes constitute a massive risk for ad-buying technology companies whose core services rely on detailed user behavior data. Wall Street's price targets on the stock vary wildly, ranging from 29% below Tuesday's closing prices to a 61% increase.All that being said, I have no intention of parting ways with my own Trade Desk shares in the foreseeable future. Here's why this beleaguered stock is worth the risk.Image source: Getty Images.The big problemLong story short, Google's market-defining Chrome browser is making it impossible to track user behavior through the use of third-party cookies. Alphabet announced the change in January 2020, following the lead of rival browsers Firefox and Safari. The changes started to roll out last month as an optional setting, which will become the default choice by the end of the year.For now, third-party cookies can still be used to collect and share user-behavior data, except in the privacy-minded Incognito mode. Since most people never touch their browser settings, not much has changed yet. That will change when Google puts its foot down to make the stricter cookie permission the default choice for everybody.It's not the end of the worldThird-party cookies are convenient, traditional, and easy to use but aren't the only game in town. Advertising-technology companies like The Trade Desk started to develop alternative-tracking methods before Google announced its gradual Chrome changes.The Trade Desk started its own Unified ID platform in 2018, replacing the outdated cookie technology with an anonymized, encrypted tag that's unique to each internet user. The company has enlisted support from every independent ad-tech company worth its salt, and dozens of content publishers are already incorporating Unified ID 2.0 in their own platforms.Google, of course, is going in a different direction. The company has promised not to replace the old cookie system with any other browser-based tracking system. Instead, Google proposed a new application-programming interface (API) that lets content publishers collect user data and then share it with selected advertising solutions in a privacy-focused form. The Federated Learning of Cohorts (FLoC) API is still under development, and Google plans to start testing the system over the summer of 2021.Image source: Getty Images.What's next for The Trade Desk?Whether The Trade Desk's Unified ID 2.0 becomes the industry standard for user-behavior analysis or Google's FLoC solution gains the upper hand, ad companies clearly won't be left in the dark without a flashlight. In fact, both FLoC and Unified ID promise to expand the scope of ad-tracking platforms by expanding the third-party cookie idea's browser-based solution to alternative publishing channels, such as smartphone apps or media-streaming set-top boxes.The next couple of years may be rocky as players on every side of the digital advertising game are mapping out their revamped long-term strategies. After that, we should be left with a healthy and thriving ad-buying industry.Investors can approach this evolving situation from many angles, but The Trade Desk is a firmly established leader in several sub-sectors of the online advertising industry and should remain a winner when the dust has settled.The rumors of The Trade Desk's demise have been greatly exaggerated.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4243668,"gmtCreate":1620314084576,"gmtModify":1635501855418,"authorId":3573709257975993,"author":{"id":3573709257975993,"idStr":"3573709257975993","authorId":3573709257975993,"name":"Sim1","avatar":"https://static.tigerbbs.com/45f90a5e23b6dc713a314a1c2365d6b6","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":105579367,"type":1,"supId":0,"prevId":0,"content":"Pls like &amp; comment too. Thx ","text":"Pls like &amp; comment too. Thx ","html":"Pls like &amp; comment too. Thx "},{"id":4243734,"gmtCreate":1620314358670,"gmtModify":1635501851064,"authorId":3577600324837853,"author":{"id":3577600324837853,"idStr":"3577600324837853","authorId":3577600324837853,"name":"weikai","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":105579367,"type":1,"supId":0,"prevId":0,"content":"[Strong]","text":"[Strong]","html":"[Strong]"},{"id":4243788,"gmtCreate":1620314524682,"gmtModify":1635501846709,"authorId":3572496817285200,"author":{"id":3572496817285200,"idStr":"3572496817285200","authorId":3572496817285200,"name":"terry89","avatar":"https://static.tigerbbs.com/a8f3d3a49b2f88f3d66f162d57b571e1","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":105579367,"type":1,"supId":4243734,"prevId":0,"content":"oh","text":"oh","html":"oh"}],"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":33,"commentSize":10,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}