安信证券--安信证券2020年618主要电商表现小结【行业研究】_老虎社区_美港股上老虎

安信证券--安信证券2020年618主要电商表现小结【行业研究】

金融界2020-06-22

【研究报告内容摘要】2020年618大促全网销售额同比增长43.8%:根据星图数据,18天的大促期间全网销售额同比+43.8%至4573.3亿元(阿里巴巴数据仅涵盖天猫)。从销售额排名来看,TOP3平台分别是天猫、京东、拼多多。品类方面,家电电器、手机通讯、美妆个护类销售额最高,分别达621.5亿/463.6亿/434.7亿元,占到全网交易额的13.6%/10.1%/9.5%。美妆类、休闲食品、...

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水手辛巴达333
·2020-06-23
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