TikTok Charges Up to $2 Million a Day for Top Advertising Spots_老虎社区_美港股上老虎

TikTok Charges Up to $2 Million a Day for Top Advertising Spots

bloomberg2021-06-11

TikTok is selling its most valuable real estate for $2 million. The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...

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Endlesstory
·2021-06-11
Nice
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newbe1001
·2021-06-11
Wow
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1
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Xaviertoh
·2021-06-11
Lol
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KeithInvest
·2021-06-11
Comment my comment pls
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- JAMKKT:
  Ok
  2021-06-11
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OO_898
·2021-06-11
Good
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1
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duhduhduh
·2021-06-11
Wow
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2
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Robinshk
·2021-06-11
Oh
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Robinshk
·2021-06-11
Great
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phtan68
·2021-06-11
赚钱的机器money making machine
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26629536
·2021-06-11
Awesome
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3
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- 2e9535b2:
  [Miser][Miser]
  2021-06-11
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- Shirron:
  yeah!
  2021-06-11
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49f16300
·2021-06-11
Like and comment please! Thank you!
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- gbaoz:
  👍🏻
  2021-06-11
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BettyT
·2021-06-11
Growth company, Yes！
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mebugsbunny
·2021-06-11
Like and comment thanks
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1
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- mebugsbunny:
  ..
  2021-06-11
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- mebugsbunny:
  。
  2021-06-11
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Zanetaghx
·2021-06-11
Like and comment pls
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1
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Kikiooi
·2021-06-11
It is getting popular, unrevertable changes insocial networking. Comment and like? ☺️
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2
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- Zanetaghx:
  Reply pls
  2021-06-11
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- Kikiooi:
  Thanks
  2021-06-11
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sfleong1
·2021-06-11
Strong 💪
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GraceSaw
·2021-06-11
[Strong]
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- GraceSaw回复Kaycee:
  [OK]
  2021-06-15
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- GraceSaw回复Kaycee:
  [Strong]
  2021-06-12
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- Jordanbey:
  [Great]
  2021-06-11
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查看更多 2 条评论
AlvinYap
·2021-06-11
Wow impressive income
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2
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- AlvinYap:
  PotEntial
  2021-06-11
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Ashish
·2021-06-11
Facebook should be worried. Another kid in town.
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- Attica88:
  ?
  2021-06-11
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- 凱文股市小鱼:
  New kid on the block
  2021-06-11
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Chris68
·2021-06-11
Good approach by Tik Tok!
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7
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- Ashish:
  definitely before IPO
  2021-06-11
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That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","kind":"news","is_publish_news":false,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":188176224,"gmtCreate":1623426205868,"gmtModify":1634033303379,"author":{"id":"3582053750057944","authorId":"3582053750057944","name":"Endlesstory","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3582053750057944","idStr":"3582053750057944"},"htmlText":"Nice","listText":"Nice","text":"Nice","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/188176224","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":181460788,"gmtCreate":1623407479444,"gmtModify":1634033661288,"author":{"id":"3579598681489240","authorId":"3579598681489240","name":"newbe1001","avatar":"https://static.tigerbbs.com/4766ee30ada4a9df74dddcb9ae1d7131","vip":1,"crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"3579598681489240","idStr":"3579598681489240"},"htmlText":"Wow","listText":"Wow","text":"Wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/181460788","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":181433907,"gmtCreate":1623405779709,"gmtModify":1634033678809,"author":{"id":"3575883239936642","authorId":"3575883239936642","name":"Xaviertoh","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3575883239936642","idStr":"3575883239936642"},"htmlText":"Lol","listText":"Lol","text":"Lol","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/181433907","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":181693894,"gmtCreate":1623388135918,"gmtModify":1631889032068,"author":{"id":"3570578817743297","authorId":"3570578817743297","name":"KeithInvest","avatar":"https://static.tigerbbs.com/6ae46db4d7ac6c65b67c9ab74bc8c57b","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3570578817743297","idStr":"3570578817743297"},"htmlText":"Comment my comment pls","listText":"Comment my comment pls","text":"Comment my comment pls","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/181693894","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4681579,"gmtCreate":1623395247020,"gmtModify":1631889032063,"authorId":3580120666305176,"author":{"id":3580120666305176,"idStr":"3580120666305176","authorId":3580120666305176,"name":"JAMKKT","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181693894,"type":1,"supId":0,"prevId":0,"content":"Ok","text":"Ok","html":"Ok"}],"langContent":"EN"},{"id":181609381,"gmtCreate":1623387508543,"gmtModify":1634033874437,"author":{"id":"3582969710070724","authorId":"3582969710070724","name":"OO_898","avatar":"https://static.tigerbbs.com/9fb3c360d5d7711641a868a144192fc7","vip":1,"crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3582969710070724","idStr":"3582969710070724"},"htmlText":"Good&nbsp;","listText":"Good&nbsp;","text":"Good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/181609381","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":181874723,"gmtCreate":1623387389562,"gmtModify":1634033876079,"author":{"id":"3548519664875261","authorId":"3548519664875261","name":"duhduhduh","avatar":"https://static.tigerbbs.com/3d0b0a451777c580da7e35ef36023d93","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3548519664875261","idStr":"3548519664875261"},"htmlText":"Wow","listText":"Wow","text":"Wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/181874723","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":181857620,"gmtCreate":1623386558260,"gmtModify":1634033890776,"author":{"id":"3583719339427406","authorId":"3583719339427406","name":"Robinshk","avatar":"https://static.tigerbbs.com/c1089a1858cf641f8680d8015659c00d","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3583719339427406","idStr":"3583719339427406"},"htmlText":"Oh","listText":"Oh","text":"Oh","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/181857620","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":181854759,"gmtCreate":1623386505071,"gmtModify":1634033891099,"author":{"id":"3583719339427406","authorId":"3583719339427406","name":"Robinshk","avatar":"https://static.tigerbbs.com/c1089a1858cf641f8680d8015659c00d","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3583719339427406","idStr":"3583719339427406"},"htmlText":"Great&nbsp;","listText":"Great&nbsp;","text":"Great","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/181854759","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":181856665,"gmtCreate":1623386287657,"gmtModify":1634033893017,"author":{"id":"3574739732742262","authorId":"3574739732742262","name":"phtan68","avatar":"https://static.tigerbbs.com/6e3f25ca6f0628d3425ae8bb0e944aab","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3574739732742262","idStr":"3574739732742262"},"htmlText":"赚钱的机器money making machine","listText":"赚钱的机器money making machine","text":"赚钱的机器money making machine","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/181856665","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":181882385,"gmtCreate":1623384835347,"gmtModify":1634033915139,"author":{"id":"3586053412837856","authorId":"3586053412837856","name":"26629536","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3586053412837856","idStr":"3586053412837856"},"htmlText":"Awesome&nbsp;","listText":"Awesome&nbsp;","text":"Awesome","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/181882385","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4679181,"gmtCreate":1623384950544,"gmtModify":1635328215480,"authorId":3581921108389483,"author":{"id":3581921108389483,"idStr":"3581921108389483","authorId":3581921108389483,"name":"2e9535b2","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181882385,"type":1,"supId":0,"prevId":0,"content":"[Miser][Miser]","text":"[Miser][Miser]","html":"[Miser][Miser]"},{"id":4679423,"gmtCreate":1623385797860,"gmtModify":1635328190378,"authorId":3580341549267327,"author":{"id":3580341549267327,"idStr":"3580341549267327","authorId":3580341549267327,"name":"Shirron","avatar":"https://static.tigerbbs.com/df7d4c61495981213747b5b050907306","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181882385,"type":1,"supId":0,"prevId":0,"content":"yeah!","text":"yeah!","html":"yeah!"}],"langContent":"EN"},{"id":181889323,"gmtCreate":1623384505762,"gmtModify":1634033918684,"author":{"id":"3574420135746939","authorId":"3574420135746939","name":"49f16300","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3574420135746939","idStr":"3574420135746939"},"htmlText":"Like and comment please! Thank you!","listText":"Like and comment please! Thank you!","text":"Like and comment please! Thank you!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/181889323","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4679141,"gmtCreate":1623384750241,"gmtModify":1635328218436,"authorId":3570864464636051,"author":{"id":3570864464636051,"idStr":"3570864464636051","authorId":3570864464636051,"name":"gbaoz","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181889323,"type":1,"supId":0,"prevId":0,"content":"👍🏻","text":"👍🏻","html":"👍🏻"}],"langContent":"EN"},{"id":181815797,"gmtCreate":1623384247519,"gmtModify":1634033920435,"author":{"id":"3580536610076415","authorId":"3580536610076415","name":"BettyT","avatar":"https://static.tigerbbs.com/6a4dfe2f455acd2af7629f83ce30e20c","vip":1,"crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3580536610076415","idStr":"3580536610076415"},"htmlText":"Growth company, Yes！","listText":"Growth company, Yes！","text":"Growth company, Yes！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/181815797","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":181815981,"gmtCreate":1623384204443,"gmtModify":1634033921000,"author":{"id":"3582002742425523","authorId":"3582002742425523","name":"mebugsbunny","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3582002742425523","idStr":"3582002742425523"},"htmlText":"Like and comment thanks","listText":"Like and comment thanks","text":"Like and comment thanks","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/181815981","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4679069,"gmtCreate":1623384281360,"gmtModify":1635328225403,"authorId":3582002742425523,"author":{"id":3582002742425523,"idStr":"3582002742425523","authorId":3582002742425523,"name":"mebugsbunny","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181815981,"type":1,"supId":0,"prevId":0,"content":"..","text":"..","html":".."},{"id":4692606,"gmtCreate":1623425089246,"gmtModify":1635327132572,"authorId":3582002742425523,"author":{"id":3582002742425523,"idStr":"3582002742425523","authorId":3582002742425523,"name":"mebugsbunny","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181815981,"type":1,"supId":0,"prevId":0,"content":"。","text":"。","html":"。"}],"langContent":"EN"},{"id":181832957,"gmtCreate":1623383446579,"gmtModify":1634033928826,"author":{"id":"3572924792782965","authorId":"3572924792782965","name":"Zanetaghx","avatar":"https://static.tigerbbs.com/00c8d7266d0f1b04eec7f35954d54324","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3572924792782965","idStr":"3572924792782965"},"htmlText":"Like and comment pls&nbsp;","listText":"Like and comment pls&nbsp;","text":"Like and comment pls","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/181832957","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":181894342,"gmtCreate":1623383093786,"gmtModify":1634033934379,"author":{"id":"3574639507377836","authorId":"3574639507377836","name":"Kikiooi","avatar":"https://static.tigerbbs.com/81135f833a61d8d0899dff1c77b07e72","vip":1,"crmLevel":5,"crmLevelSwitch":0,"authorIdStr":"3574639507377836","idStr":"3574639507377836"},"htmlText":"It is getting popular, unrevertable changes insocial networking. Comment and like? ☺️","listText":"It is getting popular, unrevertable changes insocial networking. Comment and like? ☺️","text":"It is getting popular, unrevertable changes insocial networking. Comment and like? ☺️","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/181894342","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4678922,"gmtCreate":1623383459380,"gmtModify":1635328238244,"authorId":3572924792782965,"author":{"id":3572924792782965,"idStr":"3572924792782965","authorId":3572924792782965,"name":"Zanetaghx","avatar":"https://static.tigerbbs.com/00c8d7266d0f1b04eec7f35954d54324","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181894342,"type":1,"supId":0,"prevId":0,"content":"Reply pls","text":"Reply pls","html":"Reply pls"},{"id":4678954,"gmtCreate":1623383601466,"gmtModify":1635328234700,"authorId":3574639507377836,"author":{"id":3574639507377836,"idStr":"3574639507377836","authorId":3574639507377836,"name":"Kikiooi","avatar":"https://static.tigerbbs.com/81135f833a61d8d0899dff1c77b07e72","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181894342,"type":1,"supId":0,"prevId":0,"content":"Thanks ","text":"Thanks ","html":"Thanks "}],"langContent":"EN"},{"id":181892088,"gmtCreate":1623382977644,"gmtModify":1634033936157,"author":{"id":"3583570345500843","authorId":"3583570345500843","name":"sfleong1","avatar":"https://static.tigerbbs.com/2ec42f3f2b911279950a45a9140bc358","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3583570345500843","idStr":"3583570345500843"},"htmlText":"Strong 💪","listText":"Strong 💪","text":"Strong 💪","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/181892088","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":181805494,"gmtCreate":1623382436418,"gmtModify":1631889755663,"author":{"id":"3560390927109287","authorId":"3560390927109287","name":"GraceSaw","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3560390927109287","idStr":"3560390927109287"},"htmlText":"[Strong]&nbsp;","listText":"[Strong]&nbsp;","text":"[Strong]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":5,"repostSize":0,"link":"https://laohu8.com/post/181805494","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4765117,"gmtCreate":1623737447548,"gmtModify":1631889755724,"authorId":3560390927109287,"author":{"id":3560390927109287,"idStr":"3560390927109287","authorId":3560390927109287,"name":"GraceSaw","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":4,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":3555014311058746,"repliedAuthor":{"id":3555014311058746,"idStr":"3555014311058746","authorId":3555014311058746,"name":"Kaycee","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[]},"objectId":181805494,"type":1,"supId":4678697,"prevId":4678734,"content":"[OK]","text":"[OK]","html":"[OK]"},{"id":4702369,"gmtCreate":1623464295405,"gmtModify":1631889755705,"authorId":3560390927109287,"author":{"id":3560390927109287,"idStr":"3560390927109287","authorId":3560390927109287,"name":"GraceSaw","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":4,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":3555014311058746,"repliedAuthor":{"id":3555014311058746,"idStr":"3555014311058746","authorId":3555014311058746,"name":"Kaycee","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[]},"objectId":181805494,"type":1,"supId":4678697,"prevId":4678734,"content":"[Strong]","text":"[Strong]","html":"[Strong]"},{"id":4678898,"gmtCreate":1623383351036,"gmtModify":1631889755695,"authorId":3577008659344634,"author":{"id":3577008659344634,"idStr":"3577008659344634","authorId":3577008659344634,"name":"Jordanbey","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181805494,"type":1,"supId":0,"prevId":0,"content":"[Great]","text":"[Great]","html":"[Great]"},{"id":4678734,"gmtCreate":1623382668884,"gmtModify":1631889755684,"authorId":3555014311058746,"author":{"id":3555014311058746,"idStr":"3555014311058746","authorId":3555014311058746,"name":"Kaycee","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181805494,"type":1,"supId":4678697,"prevId":0,"content":"[OK]","text":"[OK]","html":"[OK]"},{"id":4678697,"gmtCreate":1623382564226,"gmtModify":1631889755668,"authorId":3555014311058746,"author":{"id":3555014311058746,"idStr":"3555014311058746","authorId":3555014311058746,"name":"Kaycee","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181805494,"type":1,"supId":0,"prevId":0,"content":"[Strong]","text":"[Strong]","html":"[Strong]"}],"langContent":"EN"},{"id":181806685,"gmtCreate":1623382228147,"gmtModify":1634033943110,"author":{"id":"3555253426407603","authorId":"3555253426407603","name":"AlvinYap","avatar":"https://static.tigerbbs.com/43d89d7d18e929786946c697347f3a01","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3555253426407603","idStr":"3555253426407603"},"htmlText":"Wow impressive income","listText":"Wow impressive income","text":"Wow impressive income","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/181806685","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4678640,"gmtCreate":1623382243439,"gmtModify":1635328263624,"authorId":3555253426407603,"author":{"id":3555253426407603,"idStr":"3555253426407603","authorId":3555253426407603,"name":"AlvinYap","avatar":"https://static.tigerbbs.com/43d89d7d18e929786946c697347f3a01","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181806685,"type":1,"supId":0,"prevId":0,"content":"PotEntial","text":"PotEntial","html":"PotEntial"}],"langContent":"EN"},{"id":181174657,"gmtCreate":1623381705979,"gmtModify":1634033947916,"author":{"id":"3554959936968759","authorId":"3554959936968759","name":"Ashish","avatar":"https://static.tigerbbs.com/3be2c16a3f991c655e70424d200c7389","vip":1,"crmLevel":5,"crmLevelSwitch":0,"authorIdStr":"3554959936968759","idStr":"3554959936968759"},"htmlText":"Facebook should be worried. Another kid in town.&nbsp;","listText":"Facebook should be worried. Another kid in town.&nbsp;","text":"Facebook should be worried. Another kid in town.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/181174657","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4678787,"gmtCreate":1623382960475,"gmtModify":1635328250894,"authorId":3577182787260052,"author":{"id":3577182787260052,"idStr":"3577182787260052","authorId":3577182787260052,"name":"Attica88","avatar":"https://static.tigerbbs.com/25f5fb94ec59d52eafaa236c989b1b2b","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181174657,"type":1,"supId":0,"prevId":0,"content":"?","text":"?","html":"?"},{"id":4682091,"gmtCreate":1623397300342,"gmtModify":1635327953994,"authorId":3569477514028845,"author":{"id":3569477514028845,"idStr":"3569477514028845","authorId":3569477514028845,"name":"凱文股市小鱼","avatar":"https://static.tigerbbs.com/921a5a3d954e252e38b639a10e954b73","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181174657,"type":1,"supId":0,"prevId":0,"content":"New kid on the block ","text":"New kid on the block ","html":"New kid on the block "}],"langContent":"EN"},{"id":181175227,"gmtCreate":1623381657969,"gmtModify":1634033948846,"author":{"id":"3575974639321365","authorId":"3575974639321365","name":"Chris68","avatar":"https://static.tigerbbs.com/1ae39a12c3ba237f3b001689ec9a549b","vip":1,"crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"3575974639321365","idStr":"3575974639321365"},"htmlText":"Good approach by Tik Tok!","listText":"Good approach by Tik Tok!","text":"Good approach by Tik Tok!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":7,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/181175227","repostId":1182261359,"repostType":4,"repost":{"id":"1182261359","kind":"news","pubTimestamp":1623380932,"share":"https://www.laohu8.com/m/news/1182261359?lang=&edition=full","pubTime":"2021-06-11 11:08","market":"sh","language":"en","title":"TikTok Charges Up to $2 Million a Day for Top Advertising Spots","url":"https://stock-news.laohu8.com/highlight/detail?id=1182261359","media":"bloomberg","summary":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking f","content":"<p>TikTok is selling its most valuable real estate for&nbsp;$2 million.</p>\n<p>The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter —&nbsp;and more than $2 million on a holiday.</p>\n<p>These prices are a significant increase over&nbsp;what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.</p>\n<p>TikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube.&nbsp;But it’s&nbsp;only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.</p>\n<p>While TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.</p>\n<p>The U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.</p>\n<p>“We are projecting ridiculously fast growth for digital advertising,” Wieser said.</p>\n<p>The rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.</p>\n<p>Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.</p>\n<p>TikTok’s greatest strength —&nbsp;its popularity among teens — is also an impediment to its business. The rate card suggests&nbsp;about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>TikTok Charges Up to $2 Million a Day for Top Advertising Spots</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nTikTok Charges Up to $2 Million a Day for Top Advertising Spots\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-11 11:08 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business><strong>bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://www.bloomberg.com/news/articles/2021-06-10/tiktok-is-jacking-up-prices-as-it-builds-its-ad-business","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1182261359","content_text":"TikTok is selling its most valuable real estate for $2 million.\nThe short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, according to a document obtained by Bloomberg News. That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. Facebook, Instagram, Snap, Pinterest and YouTube have all gone through the same cycle of user growth followed by advertising sales.\nWhile TikTok’s ad business remains less mature than those of larger rivals, the app’s owner, ByteDance, is already one of the world’s largest advertisers. It booked more than $20 billion sales from China alone last year and has forecast its global ad sales will reachnearly $40 billion this year.\nThe U.S. advertising market is expected to growmore than 15%this year, according to GroupM, buoyed by the reopening of businesses. Internet companies like TikTok stand to be the biggest beneficiaries.Facebook Inc.’s sales grew 48% in the first quarter of the year, while sales atAlphabet Inc.’s YouTube grew 46%.\n“We are projecting ridiculously fast growth for digital advertising,” Wieser said.\nThe rate card offers a glimpse at where TikTok thinks advertisers stand to benefit the most. The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4678520,"gmtCreate":1623381717177,"gmtModify":1635328274751,"authorId":3554959936968759,"author":{"id":3554959936968759,"idStr":"3554959936968759","authorId":3554959936968759,"name":"Ashish","avatar":"https://static.tigerbbs.com/3be2c16a3f991c655e70424d200c7389","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":181175227,"type":1,"supId":0,"prevId":0,"content":"definitely before <u>IPO</u>","text":"definitely before <u>IPO</u>","html":"definitely before <u>IPO</u>"}],"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":83,"commentSize":27,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}