传统车企大反攻，“特斯拉们”的危机来了_老虎社区_美港股上老虎

传统车企大反攻，“特斯拉们”的危机来了

探客Tanker2021-06-08

谁会是特斯拉最大的对手？或许是比亚迪，也或许是造车新势力。答案可以有很多，但传统车企一定会在备选答案中。当媒体和资本市场将目光倾斜向新兴车企的当下，传统车企的“反攻”也在悄然酝酿。在传统车企的反攻浪潮中，资本市场最先嗅到了气息。最近一周，大众汽车股价上涨6.7%。此前的3月18日，大众汽车股价报收327.2欧元，创2008年11月24日以来的最高水平。截至6月7日，大众汽车股价相比2021年...

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zh2021
·2021-06-09
防守反击开始了
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4
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- 相见恨晚隨缘呗:
  [思考]
  2021-06-10
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Jack1999
·2021-06-09
这个是良性竞争
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2
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xiaochen10
·2021-06-09
wow
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4
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- xiaochen10:
  👍
  2021-06-09
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Miaw
·2021-06-09
真的吗
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4
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- jianguang:
  meow
  2021-06-10
  回复
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- jianguang:
  meow
  2021-06-09
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Kokmun0087
·2021-06-08
多谢分享
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4
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Ra1012
·2021-06-08
[愤怒]
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3
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YESYESYES
·2021-06-08
[呆住] [呆住]
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2
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走走喔喔喔
·2021-06-08
怕
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2
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- Jerry6666:
  [得意]
  2021-06-08
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Sinlin
·2021-06-08
奔驰宝马和特斯拉摆在一起，我会看一眼特斯拉，然后选旁边的。
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1
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- telurbenedic:
  买得起才说
  2021-06-08
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- Johnsonk:
  买特斯拉的人，竟然还有家里没有奔驰宝马的？？我接触的人群太狭隘了
  2021-06-08
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Choolin
·2021-06-08
真正的游戏开始了，特斯拉还能继续发光吗？
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3
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- NCP88:
  这可要看中国环保政策
  2021-06-08
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href=https://mp.weixin.qq.com/s/Isge-6j3-6-cvqc9W9GNqw><strong>探客Tanker</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>谁会是特斯拉最大的对手？或许是比亚迪，也或许是造车新势力。答案可以有很多，但传统车企一定会在备选答案中。\n当媒体和资本市场将目光倾斜向新兴车企的当下，传统车企的“反攻”也在悄然酝酿。\n在传统车企的反攻浪潮中，资本市场最先嗅到了气息。\n最近一周，大众汽车股价上涨6.7%。此前的3月18日，大众汽车股价报收327.2欧元，创2008年11月24日以来的最高水平。截至6月7日，大众汽车股价相比2021年...</p>\n\n<a 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Rokossa表示。\n同样是4月，特斯拉在中国市场的狂飙也停滞了。据乘联会数据显示，4月特斯拉销量为25845辆，环比3月下跌27%，其中14174辆为出口新车，这意味着特斯拉4月仅交付了11671辆，环比3月的35478辆暴跌67.1%。\n\n而据EV Sales Blog，2020年，大众新能源车型销量42.21万辆（其中纯电动车22万辆），仅次于特斯拉（49.95万辆），在全球排名第二。按照大众的规划，2021年，电动汽车的交付量将增加一倍以上达到100万辆；到2030年，纯电动汽车在欧洲的销量将上升至其总体销量的60%。\n此前很长时间里，特斯拉和造车新势力都被视为传统车企的“终结者”。但从实际数据出发，特斯拉和造车新势力并未在某个市场上绝对领先。\n这意味着，面对特斯拉等新兴车企的竞争，传统车企并非毫无还手之力。“电动车的三电系统研发门槛并没有大家想象得高，既然百度、小米都可以造车，传统车企怎么可能造不出来。”一位接近一汽大众的人士对「探客Tanker」表示。该人士认为，即使电动化的趋势不可阻挡，但造车领域的竞争始终是产品的竞争，谁能更好地满足用户谁就能成功。\n以国内市场为例，虽然特斯拉在国内市场销量一直处于领先地位，但特斯拉销量最大的对手并非造车新势力，而是传统车企长城汽车和五菱汽车。今年3月，长城欧拉黑猫销量跃升至新能源汽车榜单第4位，仅次于五菱MINIEV和特斯拉Model3、ModelY。\n\n除自主品牌外，BBA等传统豪华品牌在新能源汽车领域的扩张也已开始。奥迪在4月中旬推出了国产奥迪e-tron，宝马计划2021年在全球卖出10万辆新能源汽车，奔驰则计划在2021年推出三款新能源车型。\n接受路透社采访时，宝马CEO奥利弗·齐普策（Oliver Zipse）也透露了自己的“野心”。“有人认为宝马一直在打瞌睡，实际上并没有。我们一直在等待电动车真正进入大批量生产的那一刻。”宝马预估，到2025年底，宝马将实现全球第200万辆纯电动车的交付；到2030年，MINI全系车型都将实现纯电动化。\n“目前宝马的市值被严重低估了。”齐普策接受采访时说道。当被问及宝马是否能够像特斯拉那样市值超越5000亿美元时，他回答“当然可以”。\n“传统车企推出车型的速度会远超新势力，很多经典车型改成电动化就可以上市。”前述人士认为，传统车企在新能源汽车领域依旧保持着部分优势，而特斯拉饱受诟病的做工问题也是传统车企的看家本领。\n除却在产品层面的创新，部分传统车企也选择成立新品牌与传统品牌进行剥离。当前，长城创立了电动车品牌欧拉，北汽也创立了极狐，吉利则创立了领克等多个品牌。\n这意味着，在电动车品牌形象上，传统车企较特斯拉新势力等品牌并没有明显的劣势。\n智能化是关键\n在电动化转型上，传统车企并未落后太多，但在当下的汽车业竞争中，智能化才是关键。“特斯拉对汽车行业带来的颠覆性更多在于自动驾驶和智能网联，而不是电动化。”新能源车企内部人士李政对「探客Tanker」表示。\n此前的3月份，瑞银拆解了一辆大众ID.3并对大众汽车目前的转型状况做出判断。在瑞银看来，大众ID.3车型是截至目前传统车企对新兴车企最具威胁性的产品。该车型诞生于大众专为纯电动汽车研发的MEB平台，对于大众而言ID.3是其吹响反攻的号角。\n\n图 / ID.3，大众官网\n在瑞银看来，ID.3车型在成本、制造工艺及价格等方面优于特斯拉Model 3，但在电池成本、电机电控等方面仍有差距。此外，在智能化方面，大众ID.3也处于全面的劣势。\n“ID.3在预控制、自动驾驶及综合学习能力等方面都无法与特斯拉等车企对比，以特斯拉为例，只要特斯拉车主同意，特斯拉汽车在驾驶时就可以将数据实时反馈给后台以完善自动驾驶软件，这一点ID.3远远落后。”瑞银表示。\n在智能化转型上的落后，一度让资本市场看空大众等传统车企。其背后的原因很简单，特斯拉等企业已开始软件付费的试水，打开了汽车业全新的想象空间，但这时传统车企的智能化还没有体现在产品上，其估值逻辑依然是制造公司，而非科技公司。\n而在智能化这件事情上，部分传统车企选择与掌握操作系统软件的第三方合作。\n此前的5月10日，长安汽车就宣布与华为、宁德时代合作，其与华为、宁德时代组建的合资公司将会推出5款车型，其中首款车型将在今年下半年上市。\n除长安外，小康汽车、北汽等传统车企也选择与华为合作。4月中旬，北汽与华为联合推出了“阿尔法S华为HI版”，搭载了华为的激光雷达自动驾驶方案与鸿蒙OS智能互联座舱。在双方发布的一段自动驾驶实操视频中，华为的无人驾驶系统实力得以展现。\n北汽刘庆利未来已来，北汽极狐自动驾驶视频号\n这个视频引起了资本市场的震动，视频发布后北汽蓝谷、长安汽车和四维图新等企业股价快速拉升。这意味着，资本市场对传统车企与第三方合作的模式有了清晰的认知，也有了一定信心。\n“在这种模式下，智能化系统供应商和整车企业可以分别专注于自己的优势领域，传统车企在智能化方面缺乏积累，华为这样的企业就可以帮助他们完成智能化转型，而且华为多次明确不会下场造车，这也加深了合作双方的信任。”李政说。\n目前，特斯拉等企业在自动驾驶等领域多选择自研，这样的方式虽然保证了产品研发的独立性，但也进一步加重了企业的资金压力和试错成本。\n国内的传统车企选择寻找第三方，而大众等全球巨头则选择与竞争对手“抱团”。2020年6月，大众和福特宣布双方将在电动化、商用车和自动驾驶领域合作。在合作中，福特将基于大众集团的MEB平台造车，而大众也对福特投资的自动驾驶平台公司Argo AI进行注资。\n与福特合作、投资Argo AI也为大众省去了部分自动驾驶业务的研发成本。\n“传统车企在智能化上虽然起步晚，但也抱上了大腿，在汽车智能化这个领域，到底是新势力最终获胜，还是传统车企后来居上，又或是华为、百度等企业崛起，只能交给时间去解答。”李政说。\n汽车界没有“诺基亚”\n随着汽车在产品形态上的转变，汽车行业的形态也逐渐向手机等消费电子领域靠拢。汽车行业是否会发生像手机领域那样剧烈的洗牌，已是个老生常谈的话题。\n但在李政看来，汽车界不会出现像诺基亚一样迅速陨落的传统巨头。从现状出发，传统车企依旧拥有完整的产业链、成熟的制造和品控体系、遍布全球的销售网络和充足的现金流。汽车行业的生态也与手机不同，汽车消费的周期为5-8年，消费者换购的速度并未像手机领域那样快，这意味着传统车企有更多时间去转型。\n此前，传统车企对新能源汽车的态度一直很暧昧。对于传统车企来说，多卖一辆电动车可能就少卖一辆燃油车。传统车企在转型时就意味着“革自己的命”。\n丰田汽车掌门人丰田章男就公开怼过特斯拉，称他的业务是一家仍在推广新颖菜谱的餐厅，而丰田则更像是一家已经拥有大量客户的餐厅。特斯拉认为，他们的食谱将成为未来的标准，但丰田拥有的是真正的厨房和真正的厨师。他们并没有制作出真实的东西，人们只是在购买食谱，而丰田有厨房和厨师，可以做出真正的食物。\n在丰田章男看来，特斯拉等企业短时间内无法取代丰田。\n而汽车分析师周涛认为，丰田章男的发言体现了传统车企此前数年间处于观望评估的状态。即便丰田章男炮轰特斯拉，但随着电动车售卖软件模式的推广，汽车行业的内生逻辑已从卖硬件转为卖软件。\n“传统车企不能像新势力那样无所顾忌，所以对转型很谨慎，但现在‘新四化’转型的趋势已不可逆转，所以传统车企也在极力转型。”他说。\n但软件定义汽车始终是一个尚需时间去印证的预言。现在，传统车企也不再遮遮掩掩，而是开始大张旗鼓和新势力“近身肉搏”。\n\n图 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