万亿特斯拉的风光与隐忧_老虎社区_美港股上老虎

万亿特斯拉的风光与隐忧

华尔街见闻2021-10-31

这几天，资本市场最令人兴奋、让人热切讨论的话题，莫过于特斯拉市值飙上万亿美元，马斯克成为世界首富了。 10月25日消息，赫兹（Hertz）——这家美国汽车租赁巨头为其车队订购了 10 万辆 Model 3。交易宣布后，特斯拉股价随即上涨，突破 1,000 美元大关，市值也超过1 万亿美元。这是一个划时代的事件。特斯拉作为一家造车公司，首次跻身于市值万亿美元俱乐部，与苹果、微软、谷歌、亚马逊等...

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169

hhyw
·2021-11-01
特斯拉一兆的泡沫，只有很少部分的人从特斯拉股价上升中受益，但是将会有很散户会在不断追高中亏损😁😁
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- 滚股怪:
  Gd
  2021-11-01
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- 赞我的今年账户翻十倍:
  hi
  2021-11-01
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锐哥来了
·2021-11-01
电动车行业步入战国时代了，群雄竞赛
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- hhyw:
  好
  2021-11-01
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心灵gg
·2021-11-01
感谢分享
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7be430dd
·2021-10-31
[微笑]
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小虎小虎小小虎
·2021-10-31
ok
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1
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- 小虎小虎小小虎:
  ok
  2021-10-31
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一剑奈何
·2021-10-31
OK
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1
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- 一剑奈何:
  OK
  2021-10-31
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Xu徐公
·2021-10-31
赫兹不是已经破产？这么快就卷土重来，自己的屁股擦干净没？帮别人抬轿倒是挺厉害。
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Tyliew
·2021-10-31
[财迷] [得意]
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ErnestZhao
·2021-10-31
特斯拉真正强大的是制造能力，这是颠覆性不可复制的创新。
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Tummy
·2021-10-31
赞👍
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点赞
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Ycho
·2021-10-31
[财迷] [财迷]
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1
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- Ycho:
  [财迷] [财迷]
  2021-11-01
  回复
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- Ycho:
  [微笑] [微笑]
  2021-10-31
  回复
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卢朕
·2021-10-31
狂说造车新势力，只字未提真敌人
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1
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Sam Ang
·2021-10-31
特斯拉愿景一片光明
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BerryRocket
·2021-10-31
最大隐患就是需要马斯克身体健康长命百岁。其他车企换个CEO问题不大，马斯克要是没了特斯拉就不一定是特斯拉了。
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- Johnsonk:
  还是要看货币政策，且行且珍惜
  2021-10-31
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Eclim
·2021-10-31
[微笑]
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ZL_99395
·2021-10-31
S和X为什么比去年同期少，你心里没点数吗？
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2
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得福宝
·2021-10-31
等新能源普及的时候电价也会让你怀疑人生
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- songtan:
  Yeah
  2021-10-31
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BP小林
·2021-10-31
[财迷] [财迷] [财迷]
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2
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- JanetXinru:
  H
  2021-10-31
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开心唠唠虎
·2021-10-31
特斯拉加油⛽！加油！把那些撇白眼的、酸溜溜的，甩在后再。
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Worries of Trillion Tesla Motors","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/9f60784f686063997b46d3349e621079","symbols_score_info":{"TSLA":0.9},"content_text":"这几天，资本市场最令人兴奋、让人热切讨论的话题，莫过于特斯拉市值飙上万亿美元，马斯克成为世界首富了。\n10月25日消息，赫兹（Hertz）——这家美国汽车租赁巨头为其车队订购了 10 万辆 Model 3。交易宣布后，特斯拉股价随即上涨，突破 1,000 美元大关，市值也超过1 万亿美元。\n这是一个划时代的事件。特斯拉作为一家造车公司，首次跻身于市值万亿美元俱乐部，与苹果、微软、谷歌、亚马逊等互联网巨头同列；马斯克也超越了其他人，打破了多年来互联网制造世界首富的惯例。\n不仅是赫兹交易，在中国市场上，9月Model Y以33,544的成绩力压哈弗H6 25,410辆，这不是百辆之间的你争我夺，而是一次新能源汽车对传统燃油车的全面超越。一旦优势形成，传统燃油车很难再次掌控局面了。\n\n当Hertz给特斯拉下单10万辆Model 3，当Model Y成为中国这个挑剔的市场最畅销的SUV，当特斯拉市值超过万亿，其已经不仅仅是一个汽车企业，而是一个能够改变行业，改变趋势的现象级品牌。\n这个世界没有神话。风光之下，难掩隐忧。特斯拉飙上万亿后，它仍然要面对后来者的竞争，以及自身技术和安全问题的挑战。\n全面代替\n哈弗H6对于中国汽车市场意味着什么？\n100个月的销量冠军，自主品牌SUV的头牌，哈弗H6不仅意味着中国SUV的天花板，更是中国SUV消费的风向标，然而就在2021年9月，这一纪录被彻底打破。\n不是老对手长安CS75，也不是合资品牌的常胜将军CR-V，而是新能源宠儿Model Y，一辆在中国汽车市场上市不到1年时间的纯电动SUV。\nModel Y的9月逆袭并不是偶发性事件。持续增长的数据，是最真实的写照。\n在今年7月份特斯拉中国新车销量为32,968辆，其中出口24,347辆，国内销售8,621辆。8月份特斯拉中国新车销量为44,264辆，其中出口31,379辆，国内销售12,885辆。9月份特斯拉中国新车销量达到了56,006辆，其中出口仅有3,853辆，国内销售了52153辆。\n\n（上海9月汽车零售销量前五车型）\n由于上海生产基地成为特斯拉全球最重要的生产基地，特供海外市场，所以特斯拉为了海外市场，特地降低了国内市场的交付，而到了9月集中交付国内的订单，导致国内的批发量猛增。\n根据达式数据显示，今年9月Model Y成为上海销量最高的车型，仅上海这一座城市零售销量就达到5,190辆，无独有偶北京、杭州、成都、广州、深圳、武汉、合肥等等一线以及准一线城市中，Model Y都已经成为销量最高的车型。\n这样全面的代替有着客观因素。10月25日，油价持续上涨，92号油已经达到7.51元/升，而距离上一次油价调整已经达到了65元/吨的预期涨幅，所以再次上涨已是定局。已经记不清这是今年第几次油价上涨，而这也催生了燃油车销量进一步受到挤压，新能源车在1年时间突破10%、20%的神话不是存在于想象，而是真实发生在2021年的中国。\n但Model Y成为现象级产品并不是运气而已。\n油价的上涨给了新能源车销售上涨的利好，而真正让Model Y畅销的是其品牌、技术、营销所打造的护城河，让其成为行业龙头。\n过去这些年，在马斯克的“光环”下，特斯拉产品、技术不断突破提升，贡献真实的消费，其品牌、营销、传播，每年都在为特斯拉创造10亿美元左右的价值，这些都是国内新造车势力都无法达到的高度。\n\n如果说B端市场导致的销量提升是偶发性事件，但Model Y销量爆涨的背后，是消费需求的不断增加，这是经过市场竞争后的硬实力，也是最真正得能够反正其在消费市场的地位。\n要知道Model Y上市才不到1年时间，而且消费趋势往往是从一线市场开始慢慢下探到二三，乃至四五线城市，所以对于SUV市场来说，竞争才刚刚开始。\n安全挑战\n站在万亿美元市值的高位，特斯拉也并不是没有忧虑。\n首当其冲的便是安全性问题。新能源汽车自诞生、量产以来，以特斯拉、蔚来为代表，它们既享受着镁光灯下的荣耀，也要承受安全性的质疑。\n特斯拉成为头部的原因，核心是技术、产品，以及销量的持续提升。科技的领先是特斯拉最强大的武器，独一无二的标签，销量的增长更是其市场能力的认证。\n但特斯拉的技术也不是完美的，其中存有多项安全隐忧。这也是特斯拉和消费者博弈最多的部分。\n对高算力和智能的执着，是特斯拉能够在电动车领域始终保持优势的重要基础。但特斯拉引以为傲的FSD危机重重，创立以来多次爆发消费者信任危机。\n截至2021年5月，美国NHTSA已对28起与特斯拉车辆有关的事故发起了特别调查。这些事故均涉及Autopilot或FSD功能。\n\n2021年8月，美国两名参议员向FTC写信，呼吁调查特斯拉在宣传Autopilot和FSD时是否涉及欺骗行为。他们担心这两项功能并不像公司宣传的那么成熟和可靠。这封信称，自2015年Autopilot上线以来，美国至少有11人在驾驶特斯拉车辆并使用该功能时死亡。\n被神话的特斯拉显然不能蒙眼狂奔，如果以人的生命作为代价，会不会太残酷了一点？这样的企业也不会走太远。\n另一方面，无论是此前特斯拉选择自研AI芯片，还是如今开始建造Dojo超级计算机，都说明特斯拉对于汽车AI部分软硬件一体化的超前布局。\n但问题在于，拥有超前技术的特斯拉却解决不了车机系统死机的现象。在中国特斯拉车机死机似乎已经从成为常态，甚至有人表示只有车机系统死机的特斯拉，才是真正的特斯拉。\n安全性之外，特斯拉还面临多项挑战。在中国市场的热销不仅仅是因为马斯克和科技属性，还有不断下降的价格，让特斯拉成为一款性价比极高的产品。\n但Model 3和Model Y的价格下探，也让特斯拉高端车型的销量开始下滑。汽车界有个规律，一个品牌的下限越低，上线就越容易被拉低。\n前三季度，Model S 和Model X 车型的产量为8,941辆,与去年同期的16,992辆相比下降 47%，高端车型销量的下滑，意味着品牌高端认可度的下降。如何在价格和销量之间取舍，马斯克似乎选择了后者。\n此外，特斯拉也面临全球供应链短缺的困扰。10月25日，特斯拉再次提升了美国地区的汽车售价，原因在于供应链体系的紧张。在马斯克看来，特斯拉已经走入了增长的快速路，至于威胁，则是目前全球范围的供应链短缺问题。\n“今年，我们一直面临零件供应问题，不仅仅局限于芯片。”马斯克称，即使特斯拉推出半挂卡车Semi或者其他产品，也无法完成生产。今年特斯拉目标100万辆，从目前来看，Q4需要完善？37.3万辆，但要知道Q2才仅仅交付了24.13万辆，完成这样的目标无疑是困难的。\n真正的竞争\n作为超过汽车行业前十市值总和的特斯拉，其估值创造历史，维持这么高市值的原动力，来自特斯拉在新能源汽车领域的先发优势，以及资本对于行业头部的极力追捧。\n在过去10年，特斯拉可以说没有真正的对手，但随着后来者、传统车企的发力，特斯拉真正的竞争才刚刚开始。\n特斯拉CEO马斯克也意识到了这一点。他正在加紧马力，开拓特斯拉的新战线，从技术、产量、产品线上，意图给竞争对手以核弹式的打击。\n前不久，马斯克又坐着他的湾流G650到了德国柏林的特斯拉超级工厂，这意味着距离柏林工厂开工日期已经很近了。\n\n特斯拉上海超级工厂不仅为中国市场，更是为全球，特别是欧洲市场供货。2021年前三个季度，上海超级工厂累计对外销售30.5万辆汽车，在特斯拉前三季度全球627,350辆的销量中占比近49%。\n随着2022年柏林工厂和德州工厂投产，特斯拉判断，四大工厂加持，Model Y会成为全球卖得最好的车型。要知道2020年，全球销量最好的车型是丰田卡罗拉，超110万辆。\n而对未来的销量，马斯克再次语出惊人，他表示，特斯拉计划到2030年实现年销售2000万辆电动车的目标。\n2000万辆是什么概念？要知道整个中国市场，狭义乘用车的销量一年仅有2500万辆，2020年全球销量最高的汽车集团大众集团一年销量也只935万辆。2000万辆，即使对于特斯拉来说也显得那么狂妄，不切实际。\n但马斯克必须这么快，他要利用现在的先发优势，制造更多的产能，圈住更多的市场，不给对手机会。\n特斯拉现在的护城河是：全球没有一款电动车能和其正面对抗。\n目前，无论是新造车势力，还是传统车企，都没有一辆车能够像Model 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