重大转变！苹果“悄悄”放松了备受争议的iPhone隐私政策_老虎社区_美港股上老虎

重大转变！苹果“悄悄”放松了备受争议的iPhone隐私政策

华尔街见闻2021-12-09

作者：卜淑情据英国《金融时报》当地时间9日报道，苹果公司放松了针对iPhone隐私的政策，并允许App收集用户信息用于定向广告，不过苹果尚未承认这项转变。今年4月，苹果调整隐私政策并推行了ATT（应用跟踪透明）功能，App要想获得及处理苹果用户数据，必须征得用户的同意。所有在App Store上架的App都必须遵守这一新政策。然而就在7个月后，一切都悄悄得变了。《金融时报》称，苹果允许包括...

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Lei1349
·2021-12-10
对用户而言没有什么大区别。对开发app商而言好处多多
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泉成
·2021-12-09
好
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- 泉成:
  好
  2021-12-11
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NCP88
·2021-12-09
好
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- NCP88:
  [微笑]
  2021-12-09
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James伟杰
·2021-12-09
对其他的公司是好事，虽然我很讨厌广告。但是广告咨询可以让我知道更多。
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江南之南
·2021-12-09
国家应该重拳整治苹果。反垄断
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- 站起来不准跪:
  整治你也不会整治苹果。苹果给他们带来多少票子
  2021-12-09
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- 华尔街街溜子:
  大聪明
  2021-12-09
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Kaniel表示，其95%的客户默认选择了这种综合解决方案。\n为什么苹果的用户隐私政策发生180度的大转变？\n此前，苹果发布了应用程序跟踪透明度（ATT）隐私规则，拒绝应用App收集大量用户隐私信息，引起了各大科技以及广告公司强烈抗议，甚至由此引发了一系列法律诉讼。\n在ATT发布之前，Facebook等社交媒体就公开表态，如果无法读取用户隐私信息，会影响到他们的营收，不符合市场情况，也不现实。\n今年10月份，Facebook发布三季度财报显示，营收和月活用户均低于预期，公司在电话会议上承认了苹果隐私政策的发布对业绩产生一定负面影响。\n广告测量公司Tenjin Inc也表示，仅有不到三分之一的用户允许App读取自己的隐私信息，广告客户在iOS平台的投入减少了30%，在Android平台的投入增加了10%。\n分析师人士称，面对质疑，苹果不得不放弃严格的政策解释，因为这对移动广告生态系统的破坏太大了。\n隔夜美股社交媒体股上涨，Snap收涨近6%，Meta 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