Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next_老虎社区_美港股上老虎

Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next

seekingalpha2021-08-17

Summary The Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand. The report addressed dropping PC sales, but failed to recognize that ...

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XLS
·2021-08-19
👍
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Kencom
·2021-08-17
This analysis is a full complete with all potential business elements taken into consideration unlike Stanley Morgan. This is a piece of trustworthy information for investors. [强]
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yyykkk
·2021-08-17
好内容，摩根斯坦利分析师内容我第一眼就觉得不可思议，完全不符合常识
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- Kencom:
  This analysis is a full complete with all potential Business elements take into consideration unlike Stanley Morgan. This is a piece of Trustworthy information for investors. [Strong]
  2021-08-17
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Esther1121
·2021-08-17
Hi
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1
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jojotay
·2021-08-17
Good post
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Alvin1975
·2021-08-17
Like pls
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3
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- leeesn:
  Ok
  2021-08-17
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SunSandSea
·2021-08-17
Up up up
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tiototo
·2021-08-17
Morgan Stanley should hire this guy as analyst instead
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5
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- CookieMon12:
  Yah
  2021-08-17
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EstherTurtle
·2021-08-17
Gd
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4
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- jimmylaw:
  comment
  2021-08-17
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Kelvinfsj
·2021-08-17
👍🏻
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Nor The Next\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-17 11:23 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that ...\n\n<a href=\"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"MU","symbol_name":"美光科技","start_time":0,"source_url":"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next","article_id":"1162723925","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1162723925","pubTimestamp":1629170609,"sourceInfo":null,"weMediaInfo":null,"summary":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just ","collect":0,"end_time":0,"defaultTopTitle":"seekingalpha.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"MU":"美光科技"},"translate_title":"美光科技：冬天可能要来了，但今年不会...也不是下一个","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MU":0.9},"content_text":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.\nThe report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.\n\nborisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\nChart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\nChart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\nChart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n\nPC DRAM ASPs that represent just 15% of the total DRAM demand.\nA drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).\nFailure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.\nDRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.\n\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":831690773,"gmtCreate":1629307626992,"gmtModify":1633685801436,"author":{"id":"3555043703449195","authorId":"3555043703449195","name":"XLS","avatar":"https://static.tigerbbs.com/9569f58c699b3db207dd98e1e8400585","vip":1,"crmLevel":6,"crmLevelSwitch":0,"idStr":"3555043703449195","authorIdStr":"3555043703449195"},"htmlText":"👍","listText":"👍","text":"👍","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/831690773","repostId":1162723925,"repostType":2,"repost":{"id":"1162723925","pubTimestamp":1629170609,"share":"https://www.laohu8.com/m/news/1162723925?lang=&edition=full","pubTime":"2021-08-17 11:23","market":"us","language":"en","title":"Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next","url":"https://stock-news.laohu8.com/highlight/detail?id=1162723925","media":"seekingalpha","summary":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just ","content":"Summary\n<ul>\n <li>The Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>The report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.</li>\n <li>The report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/72f0a26068ce9a56688977e5a0dd9578\" tg-width=\"1536\" tg-height=\"1024\" referrerpolicy=\"no-referrer\">borisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n<blockquote>\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n</blockquote>\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n<img src=\"https://static.tigerbbs.com/ea0b20556a40eb39c18b7aa1ed295e1c\" tg-width=\"634\" tg-height=\"416\" referrerpolicy=\"no-referrer\">\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\n<img src=\"https://static.tigerbbs.com/0b40e66f4b73b27303075791c19fe36f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n<img src=\"https://static.tigerbbs.com/5732cd4948d7209d76ccb4f7628560ab\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\n<img src=\"https://static.tigerbbs.com/7c21d24f41f7f77bc00c62ed82b44f62\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\n<img src=\"https://static.tigerbbs.com/b5a2774dcaff2d53edd141e0cc1e2d13\" tg-width=\"640\" tg-height=\"346\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n<blockquote>\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n</blockquote>\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n<blockquote>\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n</blockquote>\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n<img src=\"https://static.tigerbbs.com/7d56577da5391c86374739262f773c7f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n<img src=\"https://static.tigerbbs.com/be8f41d833e46a0145982559a7e23732\" tg-width=\"640\" tg-height=\"341\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n<ul>\n <li>PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>A drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).</li>\n <li>Failure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.</li>\n <li>DRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.</li>\n</ul>\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMicron Technology: Winter May Be Coming, But Not This Year... Nor The Next\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-17 11:23 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that ...\n\n<a href=\"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MU":"美光科技"},"source_url":"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1162723925","content_text":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.\nThe report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.\n\nborisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\nChart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\nChart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\nChart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n\nPC DRAM ASPs that represent just 15% of the total DRAM demand.\nA drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).\nFailure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.\nDRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.\n\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":833024834,"gmtCreate":1629190933428,"gmtModify":1631883944411,"author":{"id":"4088748055325860","authorId":"4088748055325860","name":"Kencom","avatar":"https://static.tigerbbs.com/933749ae75c1d77b2cb7a961bacc251f","vip":1,"crmLevel":7,"crmLevelSwitch":0,"idStr":"4088748055325860","authorIdStr":"4088748055325860"},"htmlText":"This analysis is a full complete with all potential&nbsp;business elements taken into consideration unlike Stanley Morgan. This is a piece of&nbsp;trustworthy information for investors.&nbsp;[强]&nbsp;","listText":"This analysis is a full complete with all potential&nbsp;business elements taken into consideration unlike Stanley Morgan. This is a piece of&nbsp;trustworthy information for investors.&nbsp;[强]&nbsp;","text":"This analysis is a full complete with all potential business elements taken into consideration unlike Stanley Morgan. This is a piece of trustworthy information for investors. [强]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/833024834","repostId":1162723925,"repostType":2,"repost":{"id":"1162723925","pubTimestamp":1629170609,"share":"https://www.laohu8.com/m/news/1162723925?lang=&edition=full","pubTime":"2021-08-17 11:23","market":"us","language":"en","title":"Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next","url":"https://stock-news.laohu8.com/highlight/detail?id=1162723925","media":"seekingalpha","summary":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just ","content":"Summary\n<ul>\n <li>The Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>The report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.</li>\n <li>The report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/72f0a26068ce9a56688977e5a0dd9578\" tg-width=\"1536\" tg-height=\"1024\" referrerpolicy=\"no-referrer\">borisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n<blockquote>\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n</blockquote>\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n<img src=\"https://static.tigerbbs.com/ea0b20556a40eb39c18b7aa1ed295e1c\" tg-width=\"634\" tg-height=\"416\" referrerpolicy=\"no-referrer\">\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\n<img src=\"https://static.tigerbbs.com/0b40e66f4b73b27303075791c19fe36f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n<img src=\"https://static.tigerbbs.com/5732cd4948d7209d76ccb4f7628560ab\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\n<img src=\"https://static.tigerbbs.com/7c21d24f41f7f77bc00c62ed82b44f62\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\n<img src=\"https://static.tigerbbs.com/b5a2774dcaff2d53edd141e0cc1e2d13\" tg-width=\"640\" tg-height=\"346\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n<blockquote>\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n</blockquote>\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n<blockquote>\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n</blockquote>\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n<img src=\"https://static.tigerbbs.com/7d56577da5391c86374739262f773c7f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n<img src=\"https://static.tigerbbs.com/be8f41d833e46a0145982559a7e23732\" tg-width=\"640\" tg-height=\"341\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n<ul>\n <li>PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>A drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).</li>\n <li>Failure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.</li>\n <li>DRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.</li>\n</ul>\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMicron Technology: Winter May Be Coming, But Not This Year... Nor The Next\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-17 11:23 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that ...\n\n<a href=\"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MU":"美光科技"},"source_url":"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1162723925","content_text":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.\nThe report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.\n\nborisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\nChart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\nChart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\nChart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n\nPC DRAM ASPs that represent just 15% of the total DRAM demand.\nA drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).\nFailure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.\nDRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.\n\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":839766262,"gmtCreate":1629182819256,"gmtModify":1629182819256,"author":{"id":"3559956192210914","authorId":"3559956192210914","name":"yyykkk","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3559956192210914","authorIdStr":"3559956192210914"},"htmlText":"好内容，摩根斯坦利分析师内容我第一眼就觉得不可思议， 完全不符合常识","listText":"好内容，摩根斯坦利分析师内容我第一眼就觉得不可思议， 完全不符合常识","text":"好内容，摩根斯坦利分析师内容我第一眼就觉得不可思议， 完全不符合常识","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/839766262","repostId":1162723925,"repostType":2,"repost":{"id":"1162723925","pubTimestamp":1629170609,"share":"https://www.laohu8.com/m/news/1162723925?lang=&edition=full","pubTime":"2021-08-17 11:23","market":"us","language":"en","title":"Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next","url":"https://stock-news.laohu8.com/highlight/detail?id=1162723925","media":"seekingalpha","summary":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just ","content":"Summary\n<ul>\n <li>The Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>The report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.</li>\n <li>The report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/72f0a26068ce9a56688977e5a0dd9578\" tg-width=\"1536\" tg-height=\"1024\" referrerpolicy=\"no-referrer\">borisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n<blockquote>\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n</blockquote>\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n<img src=\"https://static.tigerbbs.com/ea0b20556a40eb39c18b7aa1ed295e1c\" tg-width=\"634\" tg-height=\"416\" referrerpolicy=\"no-referrer\">\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\n<img src=\"https://static.tigerbbs.com/0b40e66f4b73b27303075791c19fe36f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n<img src=\"https://static.tigerbbs.com/5732cd4948d7209d76ccb4f7628560ab\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\n<img src=\"https://static.tigerbbs.com/7c21d24f41f7f77bc00c62ed82b44f62\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\n<img src=\"https://static.tigerbbs.com/b5a2774dcaff2d53edd141e0cc1e2d13\" tg-width=\"640\" tg-height=\"346\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n<blockquote>\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n</blockquote>\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n<blockquote>\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n</blockquote>\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n<img src=\"https://static.tigerbbs.com/7d56577da5391c86374739262f773c7f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n<img src=\"https://static.tigerbbs.com/be8f41d833e46a0145982559a7e23732\" tg-width=\"640\" tg-height=\"341\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n<ul>\n <li>PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>A drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).</li>\n <li>Failure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.</li>\n <li>DRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.</li>\n</ul>\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMicron Technology: Winter May Be Coming, But Not This Year... Nor The Next\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-17 11:23 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that ...\n\n<a href=\"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MU":"美光科技"},"source_url":"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1162723925","content_text":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.\nThe report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.\n\nborisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\nChart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\nChart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\nChart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n\nPC DRAM ASPs that represent just 15% of the total DRAM demand.\nA drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).\nFailure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.\nDRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.\n\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5556345,"gmtCreate":1629205575272,"gmtModify":1635149412162,"authorId":4088748055325860,"author":{"id":4088748055325860,"idStr":"4088748055325860","authorId":4088748055325860,"name":"Kencom","avatar":"https://static.tigerbbs.com/933749ae75c1d77b2cb7a961bacc251f","vip":1,"crmLevel":7,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":839766262,"type":1,"supId":0,"prevId":0,"content":"This analysis is a full complete with all potential Business elements take into consideration unlike Stanley Morgan. This is a piece of Trustworthy information for investors. [Strong]","text":"This analysis is a full complete with all potential Business elements take into consideration unlike Stanley Morgan. This is a piece of Trustworthy information for investors. [Strong]","html":"This analysis is a full complete with all potential Business elements take into consideration unlike Stanley Morgan. This is a piece of Trustworthy information for investors. [Strong]"}],"langContent":"CN"},{"id":839715596,"gmtCreate":1629181309015,"gmtModify":1631893799648,"author":{"id":"4088562122230350","authorId":"4088562122230350","name":"Esther1121","avatar":"https://static.tigerbbs.com/b3c5d27cbf70f469e226be06fce2a237","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"4088562122230350","authorIdStr":"4088562122230350"},"htmlText":"Hi","listText":"Hi","text":"Hi","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/839715596","repostId":1162723925,"repostType":4,"repost":{"id":"1162723925","pubTimestamp":1629170609,"share":"https://www.laohu8.com/m/news/1162723925?lang=&edition=full","pubTime":"2021-08-17 11:23","market":"us","language":"en","title":"Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next","url":"https://stock-news.laohu8.com/highlight/detail?id=1162723925","media":"seekingalpha","summary":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just ","content":"Summary\n<ul>\n <li>The Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>The report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.</li>\n <li>The report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/72f0a26068ce9a56688977e5a0dd9578\" tg-width=\"1536\" tg-height=\"1024\" referrerpolicy=\"no-referrer\">borisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n<blockquote>\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n</blockquote>\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n<img src=\"https://static.tigerbbs.com/ea0b20556a40eb39c18b7aa1ed295e1c\" tg-width=\"634\" tg-height=\"416\" referrerpolicy=\"no-referrer\">\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\n<img src=\"https://static.tigerbbs.com/0b40e66f4b73b27303075791c19fe36f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n<img src=\"https://static.tigerbbs.com/5732cd4948d7209d76ccb4f7628560ab\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\n<img src=\"https://static.tigerbbs.com/7c21d24f41f7f77bc00c62ed82b44f62\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\n<img src=\"https://static.tigerbbs.com/b5a2774dcaff2d53edd141e0cc1e2d13\" tg-width=\"640\" tg-height=\"346\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n<blockquote>\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n</blockquote>\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n<blockquote>\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n</blockquote>\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n<img src=\"https://static.tigerbbs.com/7d56577da5391c86374739262f773c7f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n<img src=\"https://static.tigerbbs.com/be8f41d833e46a0145982559a7e23732\" tg-width=\"640\" tg-height=\"341\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n<ul>\n <li>PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>A drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).</li>\n <li>Failure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.</li>\n <li>DRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.</li>\n</ul>\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMicron Technology: Winter May Be Coming, But Not This Year... Nor The Next\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-17 11:23 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that ...\n\n<a href=\"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MU":"美光科技"},"source_url":"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1162723925","content_text":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.\nThe report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.\n\nborisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\nChart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\nChart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\nChart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n\nPC DRAM ASPs that represent just 15% of the total DRAM demand.\nA drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).\nFailure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.\nDRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.\n\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":839477574,"gmtCreate":1629178390598,"gmtModify":1631892732277,"author":{"id":"3577921698084479","authorId":"3577921698084479","name":"jojotay","avatar":"https://static.tigerbbs.com/c4d0b8e980a43f142db4742d668b6d86","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3577921698084479","authorIdStr":"3577921698084479"},"htmlText":"Good post","listText":"Good post","text":"Good post","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/839477574","repostId":1162723925,"repostType":4,"repost":{"id":"1162723925","pubTimestamp":1629170609,"share":"https://www.laohu8.com/m/news/1162723925?lang=&edition=full","pubTime":"2021-08-17 11:23","market":"us","language":"en","title":"Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next","url":"https://stock-news.laohu8.com/highlight/detail?id=1162723925","media":"seekingalpha","summary":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just ","content":"Summary\n<ul>\n <li>The Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>The report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.</li>\n <li>The report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/72f0a26068ce9a56688977e5a0dd9578\" tg-width=\"1536\" tg-height=\"1024\" referrerpolicy=\"no-referrer\">borisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n<blockquote>\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n</blockquote>\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n<img src=\"https://static.tigerbbs.com/ea0b20556a40eb39c18b7aa1ed295e1c\" tg-width=\"634\" tg-height=\"416\" referrerpolicy=\"no-referrer\">\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\n<img src=\"https://static.tigerbbs.com/0b40e66f4b73b27303075791c19fe36f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n<img src=\"https://static.tigerbbs.com/5732cd4948d7209d76ccb4f7628560ab\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\n<img src=\"https://static.tigerbbs.com/7c21d24f41f7f77bc00c62ed82b44f62\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\n<img src=\"https://static.tigerbbs.com/b5a2774dcaff2d53edd141e0cc1e2d13\" tg-width=\"640\" tg-height=\"346\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n<blockquote>\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n</blockquote>\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n<blockquote>\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n</blockquote>\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n<img src=\"https://static.tigerbbs.com/7d56577da5391c86374739262f773c7f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n<img src=\"https://static.tigerbbs.com/be8f41d833e46a0145982559a7e23732\" tg-width=\"640\" tg-height=\"341\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n<ul>\n <li>PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>A drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).</li>\n <li>Failure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.</li>\n <li>DRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.</li>\n</ul>\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMicron Technology: Winter May Be Coming, But Not This Year... Nor The Next\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-17 11:23 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that ...\n\n<a href=\"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MU":"美光科技"},"source_url":"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1162723925","content_text":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.\nThe report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.\n\nborisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\nChart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\nChart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\nChart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n\nPC DRAM ASPs that represent just 15% of the total DRAM demand.\nA drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).\nFailure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.\nDRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.\n\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":839427889,"gmtCreate":1629175897741,"gmtModify":1633686800307,"author":{"id":"3573788625955643","authorId":"3573788625955643","name":"Alvin1975","avatar":"https://static.tigerbbs.com/beba0668af2d109b87221754e75935b3","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3573788625955643","authorIdStr":"3573788625955643"},"htmlText":"Like pls","listText":"Like pls","text":"Like pls","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/839427889","repostId":1162723925,"repostType":4,"repost":{"id":"1162723925","pubTimestamp":1629170609,"share":"https://www.laohu8.com/m/news/1162723925?lang=&edition=full","pubTime":"2021-08-17 11:23","market":"us","language":"en","title":"Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next","url":"https://stock-news.laohu8.com/highlight/detail?id=1162723925","media":"seekingalpha","summary":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just ","content":"Summary\n<ul>\n <li>The Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>The report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.</li>\n <li>The report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/72f0a26068ce9a56688977e5a0dd9578\" tg-width=\"1536\" tg-height=\"1024\" referrerpolicy=\"no-referrer\">borisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n<blockquote>\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n</blockquote>\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n<img src=\"https://static.tigerbbs.com/ea0b20556a40eb39c18b7aa1ed295e1c\" tg-width=\"634\" tg-height=\"416\" referrerpolicy=\"no-referrer\">\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\n<img src=\"https://static.tigerbbs.com/0b40e66f4b73b27303075791c19fe36f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n<img src=\"https://static.tigerbbs.com/5732cd4948d7209d76ccb4f7628560ab\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\n<img src=\"https://static.tigerbbs.com/7c21d24f41f7f77bc00c62ed82b44f62\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\n<img src=\"https://static.tigerbbs.com/b5a2774dcaff2d53edd141e0cc1e2d13\" tg-width=\"640\" tg-height=\"346\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n<blockquote>\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n</blockquote>\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n<blockquote>\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n</blockquote>\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n<img src=\"https://static.tigerbbs.com/7d56577da5391c86374739262f773c7f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n<img src=\"https://static.tigerbbs.com/be8f41d833e46a0145982559a7e23732\" tg-width=\"640\" tg-height=\"341\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n<ul>\n <li>PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>A drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).</li>\n <li>Failure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.</li>\n <li>DRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.</li>\n</ul>\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMicron Technology: Winter May Be Coming, But Not This Year... Nor The Next\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-17 11:23 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that ...\n\n<a href=\"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MU":"美光科技"},"source_url":"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1162723925","content_text":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.\nThe report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.\n\nborisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\nChart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\nChart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\nChart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n\nPC DRAM ASPs that represent just 15% of the total DRAM demand.\nA drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).\nFailure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.\nDRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.\n\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5552639,"gmtCreate":1629176577841,"gmtModify":1635149660468,"authorId":3554942075872062,"author":{"id":3554942075872062,"idStr":"3554942075872062","authorId":3554942075872062,"name":"leeesn","avatar":"https://static.tigerbbs.com/791baaf4d329a054ab5d52a66a20e1fd","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":839427889,"type":1,"supId":0,"prevId":0,"content":"Ok","text":"Ok","html":"Ok"}],"langContent":"EN"},{"id":839424845,"gmtCreate":1629175838487,"gmtModify":1633686801046,"author":{"id":"3568276413163668","authorId":"3568276413163668","name":"SunSandSea","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":6,"crmLevelSwitch":0,"idStr":"3568276413163668","authorIdStr":"3568276413163668"},"htmlText":"Up up up","listText":"Up up up","text":"Up up up","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/839424845","repostId":1162723925,"repostType":4,"repost":{"id":"1162723925","pubTimestamp":1629170609,"share":"https://www.laohu8.com/m/news/1162723925?lang=&edition=full","pubTime":"2021-08-17 11:23","market":"us","language":"en","title":"Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next","url":"https://stock-news.laohu8.com/highlight/detail?id=1162723925","media":"seekingalpha","summary":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just ","content":"Summary\n<ul>\n <li>The Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>The report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.</li>\n <li>The report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/72f0a26068ce9a56688977e5a0dd9578\" tg-width=\"1536\" tg-height=\"1024\" referrerpolicy=\"no-referrer\">borisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n<blockquote>\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n</blockquote>\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n<img src=\"https://static.tigerbbs.com/ea0b20556a40eb39c18b7aa1ed295e1c\" tg-width=\"634\" tg-height=\"416\" referrerpolicy=\"no-referrer\">\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\n<img src=\"https://static.tigerbbs.com/0b40e66f4b73b27303075791c19fe36f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n<img src=\"https://static.tigerbbs.com/5732cd4948d7209d76ccb4f7628560ab\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\n<img src=\"https://static.tigerbbs.com/7c21d24f41f7f77bc00c62ed82b44f62\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\n<img src=\"https://static.tigerbbs.com/b5a2774dcaff2d53edd141e0cc1e2d13\" tg-width=\"640\" tg-height=\"346\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n<blockquote>\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n</blockquote>\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n<blockquote>\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n</blockquote>\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n<img src=\"https://static.tigerbbs.com/7d56577da5391c86374739262f773c7f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n<img src=\"https://static.tigerbbs.com/be8f41d833e46a0145982559a7e23732\" tg-width=\"640\" tg-height=\"341\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n<ul>\n <li>PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>A drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).</li>\n <li>Failure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.</li>\n <li>DRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.</li>\n</ul>\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Micron Technology: Winter May Be Coming, But Not This Year... 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Nor The Next\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-17 11:23 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that ...\n\n<a href=\"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MU":"美光科技"},"source_url":"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1162723925","content_text":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.\nThe report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.\n\nborisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\nChart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\nChart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\nChart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n\nPC DRAM ASPs that represent just 15% of the total DRAM demand.\nA drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).\nFailure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.\nDRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.\n\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":839481001,"gmtCreate":1629173680603,"gmtModify":1631883944418,"author":{"id":"3581681532128922","authorId":"3581681532128922","name":"tiototo","avatar":"https://static.tigerbbs.com/23c32a08fbf6fc88a1bda4f6b4f99ddb","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3581681532128922","authorIdStr":"3581681532128922"},"htmlText":"Morgan Stanley should hire this guy as analyst instead","listText":"Morgan Stanley should hire this guy as analyst instead","text":"Morgan Stanley should hire this guy as analyst instead","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/839481001","repostId":1162723925,"repostType":4,"repost":{"id":"1162723925","pubTimestamp":1629170609,"share":"https://www.laohu8.com/m/news/1162723925?lang=&edition=full","pubTime":"2021-08-17 11:23","market":"us","language":"en","title":"Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next","url":"https://stock-news.laohu8.com/highlight/detail?id=1162723925","media":"seekingalpha","summary":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just ","content":"Summary\n<ul>\n <li>The Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>The report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.</li>\n <li>The report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/72f0a26068ce9a56688977e5a0dd9578\" tg-width=\"1536\" tg-height=\"1024\" referrerpolicy=\"no-referrer\">borisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n<blockquote>\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n</blockquote>\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n<img src=\"https://static.tigerbbs.com/ea0b20556a40eb39c18b7aa1ed295e1c\" tg-width=\"634\" tg-height=\"416\" referrerpolicy=\"no-referrer\">\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\n<img src=\"https://static.tigerbbs.com/0b40e66f4b73b27303075791c19fe36f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n<img src=\"https://static.tigerbbs.com/5732cd4948d7209d76ccb4f7628560ab\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\n<img src=\"https://static.tigerbbs.com/7c21d24f41f7f77bc00c62ed82b44f62\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\n<img src=\"https://static.tigerbbs.com/b5a2774dcaff2d53edd141e0cc1e2d13\" tg-width=\"640\" tg-height=\"346\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n<blockquote>\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n</blockquote>\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n<blockquote>\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n</blockquote>\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n<img src=\"https://static.tigerbbs.com/7d56577da5391c86374739262f773c7f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n<img src=\"https://static.tigerbbs.com/be8f41d833e46a0145982559a7e23732\" tg-width=\"640\" tg-height=\"341\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n<ul>\n <li>PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>A drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).</li>\n <li>Failure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.</li>\n <li>DRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.</li>\n</ul>\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Micron Technology: Winter May Be Coming, But Not This Year... 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Nor The Next\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-17 11:23 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that ...\n\n<a href=\"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MU":"美光科技"},"source_url":"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1162723925","content_text":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.\nThe report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.\n\nborisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\nChart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\nChart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\nChart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n\nPC DRAM ASPs that represent just 15% of the total DRAM demand.\nA drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).\nFailure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.\nDRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.\n\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5552320,"gmtCreate":1629174077876,"gmtModify":1635149683351,"authorId":3581997496673642,"author":{"id":3581997496673642,"idStr":"3581997496673642","authorId":3581997496673642,"name":"CookieMon12","avatar":"https://static.tigerbbs.com/d412f1a182e016f0fe66376d12556dee","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":839481001,"type":1,"supId":0,"prevId":0,"content":"Yah","text":"Yah","html":"Yah"}],"langContent":"EN"},{"id":839418072,"gmtCreate":1629172784496,"gmtModify":1633686824112,"author":{"id":"3579566667655239","authorId":"3579566667655239","name":"EstherTurtle","avatar":"https://static.tigerbbs.com/4134f385638a36faba2817c9082db366","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3579566667655239","authorIdStr":"3579566667655239"},"htmlText":"Gd","listText":"Gd","text":"Gd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/839418072","repostId":1162723925,"repostType":4,"repost":{"id":"1162723925","pubTimestamp":1629170609,"share":"https://www.laohu8.com/m/news/1162723925?lang=&edition=full","pubTime":"2021-08-17 11:23","market":"us","language":"en","title":"Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next","url":"https://stock-news.laohu8.com/highlight/detail?id=1162723925","media":"seekingalpha","summary":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just ","content":"Summary\n<ul>\n <li>The Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>The report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.</li>\n <li>The report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/72f0a26068ce9a56688977e5a0dd9578\" tg-width=\"1536\" tg-height=\"1024\" referrerpolicy=\"no-referrer\">borisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n<blockquote>\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n</blockquote>\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n<img src=\"https://static.tigerbbs.com/ea0b20556a40eb39c18b7aa1ed295e1c\" tg-width=\"634\" tg-height=\"416\" referrerpolicy=\"no-referrer\">\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\n<img src=\"https://static.tigerbbs.com/0b40e66f4b73b27303075791c19fe36f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n<img src=\"https://static.tigerbbs.com/5732cd4948d7209d76ccb4f7628560ab\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\n<img src=\"https://static.tigerbbs.com/7c21d24f41f7f77bc00c62ed82b44f62\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\n<img src=\"https://static.tigerbbs.com/b5a2774dcaff2d53edd141e0cc1e2d13\" tg-width=\"640\" tg-height=\"346\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n<blockquote>\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n</blockquote>\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n<blockquote>\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n</blockquote>\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n<img src=\"https://static.tigerbbs.com/7d56577da5391c86374739262f773c7f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n<img src=\"https://static.tigerbbs.com/be8f41d833e46a0145982559a7e23732\" tg-width=\"640\" tg-height=\"341\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n<ul>\n <li>PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>A drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).</li>\n <li>Failure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.</li>\n <li>DRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.</li>\n</ul>\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMicron Technology: Winter May Be Coming, But Not This Year... Nor The Next\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-17 11:23 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that ...\n\n<a href=\"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MU":"美光科技"},"source_url":"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1162723925","content_text":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.\nThe report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.\n\nborisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\nChart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\nChart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\nChart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n\nPC DRAM ASPs that represent just 15% of the total DRAM demand.\nA drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).\nFailure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.\nDRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.\n\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5552358,"gmtCreate":1629174313402,"gmtModify":1635149681360,"authorId":3570772304712620,"author":{"id":3570772304712620,"idStr":"3570772304712620","authorId":3570772304712620,"name":"jimmylaw","avatar":"https://static.tigerbbs.com/f6c847ae11f03f4682632e6fa4016040","vip":1,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":839418072,"type":1,"supId":0,"prevId":0,"content":"comment","text":"comment","html":"comment"}],"langContent":"EN"},{"id":839407909,"gmtCreate":1629170855601,"gmtModify":1633686840144,"author":{"id":"3582944969013979","authorId":"3582944969013979","name":"Kelvinfsj","avatar":"https://static.tigerbbs.com/0011e5ee7c6d89da7802ccca2737a8bd","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3582944969013979","authorIdStr":"3582944969013979"},"htmlText":"👍🏻","listText":"👍🏻","text":"👍🏻","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/839407909","repostId":1162723925,"repostType":4,"repost":{"id":"1162723925","pubTimestamp":1629170609,"share":"https://www.laohu8.com/m/news/1162723925?lang=&edition=full","pubTime":"2021-08-17 11:23","market":"us","language":"en","title":"Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next","url":"https://stock-news.laohu8.com/highlight/detail?id=1162723925","media":"seekingalpha","summary":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just ","content":"Summary\n<ul>\n <li>The Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>The report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.</li>\n <li>The report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.</li>\n</ul>\n<img src=\"https://static.tigerbbs.com/72f0a26068ce9a56688977e5a0dd9578\" tg-width=\"1536\" tg-height=\"1024\" referrerpolicy=\"no-referrer\">borisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n<blockquote>\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n</blockquote>\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n<img src=\"https://static.tigerbbs.com/ea0b20556a40eb39c18b7aa1ed295e1c\" tg-width=\"634\" tg-height=\"416\" referrerpolicy=\"no-referrer\">\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\n<img src=\"https://static.tigerbbs.com/0b40e66f4b73b27303075791c19fe36f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n<img src=\"https://static.tigerbbs.com/5732cd4948d7209d76ccb4f7628560ab\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\n<img src=\"https://static.tigerbbs.com/7c21d24f41f7f77bc00c62ed82b44f62\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\n<img src=\"https://static.tigerbbs.com/b5a2774dcaff2d53edd141e0cc1e2d13\" tg-width=\"640\" tg-height=\"346\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">Chart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n<blockquote>\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n</blockquote>\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n<blockquote>\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n</blockquote>\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n<img src=\"https://static.tigerbbs.com/7d56577da5391c86374739262f773c7f\" tg-width=\"640\" tg-height=\"465\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n<img src=\"https://static.tigerbbs.com/be8f41d833e46a0145982559a7e23732\" tg-width=\"640\" tg-height=\"341\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\">\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n<ul>\n <li>PC DRAM ASPs that represent just 15% of the total DRAM demand.</li>\n <li>A drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).</li>\n <li>Failure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.</li>\n <li>DRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.</li>\n</ul>\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Micron Technology: Winter May Be Coming, But Not This Year... Nor The Next</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMicron Technology: Winter May Be Coming, But Not This Year... Nor The Next\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-17 11:23 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next>seekingalpha</a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\nSummary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that ...\n\n<a href=\"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MU":"美光科技"},"source_url":"https://seekingalpha.com/article/4449857-micron-technology-winter-may-be-coming-but-not-this-year-nor-the-next","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1162723925","content_text":"Summary\n\nThe Morgan Stanley downgrade of Memory chips was based on PC DRAM ASPs that represent just 15% of the total DRAM demand.\nThe report addressed dropping PC sales, but failed to recognize that DRAM content per PC is increasing each year.\nThe report focuses on DRAM spot prices, instead of contract prices that make up 90% of supplier ASPs.\n\nborisyankov/E+ via Getty Images\nMorgan Stanley analysts downgraded Micron(NASDAQ:MU)to equal weight from overweight, in their industry report titled, “Memory - Winter Is Coming.\" MS cautioned of a coming cool down in the DRAM memory business that could lead to lower DRAM prices.\nMorgan Stanley noted that\n\n “DRAM conditions are losing steam, and our inflection signposts suggest caution from here there’s been a change from mid-cycle to late cycle, and that this phase-change has historically meant a challenging backdrop for forward returns.”\n\nMicron Technology’sstock had its worst single-day percentage decline since March 16, 2020, when it fell 19.8%. MU's stock price for the past year is shown in Chart 1, illustrating the sell-off in the past few days coupled with a drop of more than 25% since reaching a high on April 12, 2021.\n\nChart 1\nThis article presents data that refutes the underlying case presented by Morgan Stanley that worsening DRAM demand is contributing to an acceleration of the end of the current memory upcycle leading to the start of a down cycle in 1Q 2022.\nMorgan Stanley’s Misinterpretation of Data#1 Small Percentage of PC DRAM\nThe first point is the emphasis by Morgan Stanley on PC DRAM price erosion as a harbinger for the downturn in the DRAM market. Why? Because PCs represent just 15% of the demand for DRAMs,as shown in Chart 2, according to our report entitled “Hot ICs: A Market Analysis of Artificial Intelligence, 5G, CMOS Image Sensors, and Memory Chips.\"\nChart 2\n#2 Increased DRAM content per PC\nThe 15% DRAM demand for PCs is hardly enough to cause a stop in the memory cycle. But that's beside the point. Morgan Stanley overlooks the fact that DRAM content per PC increases each year even if the PC market has slowed.\nChart 3 shows that PC unit shipments between 2015 and 2023. Indeed, my forecast shows that PCs will decrease in 2022 and 2023, but the decrease is due to a normalization of PC demand following the extraordinary demand for PCs during the work/study/stay-at-home orders associated with the COVID pandemic in 2020 that carried over into 2021.\nPrior to 2020, the PC market was decreasing, and I anticipate a corresponding return normalcy with a decrease of a few percent per year in 2022 and 2023. I estimate that DRAM content per PC will increase from 5.5 GB in 2015 to 14 GB in 2023. That’s an increase of 2.5 times during this period.\n\nChart 3\nThus, although PC units will decrease, DRAM content will increase during the next two years. But factoring in the increase in DRAM content per PC, we see in Chart 4 a much different growth in DRAMs.\nChart 4\n#3 Spot ASPs are Different than Contract ASPs\nChart 5 shows DRAM data comparison for Spot ASPs vs Contract ASPs. The entire rationale for the TrendForce and Morgan Stanley reports is the drop in spot prices in 2021, and the resultant end of the current memory cycle.\nChart 5\nWhy they chose the drop in spot prices as the catalyst for the end of the cycle vs. the increase in contract prices as a catalyst for strong memory growth is irrational and illogical.\nImportantly, there's no correlation between PC sales (Chart 3) and prices (Chart 5). In Chart 3, PC sales were at their lowest period (2017 and 2018) while ASPs were at their highest. Thus, there's an inverse relationship between PC sales and ASPs, not a direct relationship that would add credibility to the MS forecast.\n#4 Spot ASPs Are a Function of Fear, Uncertainty, and Doubt (FUD Factor)\nAlso note that Chart 5 shows that spot and contract prices tracked between October 2016 and the end of 2000. A bifurcation in spot vs contract prices then took place in which spot prices escalated and then collapsed, while contract prices continued a strong growth with no abatement.\nThis bifurcation is clearly the result of the “semiconductor shortage” in which prices on the spot market have risen as a result of a perceived shortage of memory that has been interpreted as impacting not only automobiles, but every application using chips.\nTrendForce attempted to explain the shortage is due to stockpiling by PC suppliers, and I agree, which I also attributed to the DRAM collapse in 2000.I discussed stockpiling and hoarding as a major factor in 2000 and 2020, in a June 24, 2021 Semiconductor Deep Dive Marketplace newsletter articlehere.\nHowever, TrendForce’s statement in its press release of downward pressure on price hikes runs counter to the data in Chart 5 that contract prices have continued to increase unabated.\n\n “Regarding the contract market, PC OEMs currently carry relatively high levels of DRAM inventory because they substantially stocked up on PC DRAM beforehand in anticipation of an upcoming shortage. Not only has PC OEMs’ high DRAM inventory put downward pressure on possible price hikes for PC DRAM, but the gradual lifting of COVID-related restrictions in Europe and the US will also likely lower the overall demand for notebook computers, thereby pulling down the overall demand for PC DRAM.”\n\nSpot prices are based on what a buyer is willing to pay for an item with an undercurrent of fear, uncertainty, and doubt. For example, in my June 19, 2021, SA article entitled \"Micron Technology: No Shortage, Strong Growth, Period,\" from a commenter:\n\n \"And, to lend credence to your microcontroller hypothesis, we recently were told that we would not be able to get a $3 micro for one of our existing products. I don't know if it was a direct result of the Renesas fire or not. But when we looked at the spot market we were quoted $81 for that part (that's not a typo). So now we have to re-design that board to use a different part.\"\n\nAbout 10 years ago, I was an \"expert witness\" in a solar cell litigation case, and the basis of the complaint was the fact that spot silicon prices increased from $35 per metric ton to more than $500 per metric ton in a period of a few weeks because of silicon shortages. Once silicon manufacturers started making more silicon, prices dropped.\nBoth these examples illustrate that spot prices have no direct bearing on real (contract) prices, and are often transitory.\nBack to the erroneous thesis that a DRAM cycle will end based on spot prices, I show supportive data in Chart 6 that suggests their data is wrong. This chart shows DRAM ASPs as reported directly from Micron, Samsung Electronics(OTC:SSNLF)and SK Hynix(OTC:HXSCL).\nComparing Chart 5 and Chart 6, it is clear that data directly from the DRAM suppliers matches the positive contract prices and not spot prices. Readers must remember also that spot prices represent only 10% of the DRAM prices paid by customers. Contract prices represent 90% of actual prices.\n\nChart 6\nChart 7 shows memory ASPs on a three-month moving average from the SIA (Semiconductor Industry Association). Again, comparing Chart 7 with Chart 5, it is clear that the contract prices are the more valid metric.\n\nChart 7\nInvestor Takeaway\nThe recent press release from TrendForce and a report a day later by Morgan Stanley is based in data that's irrational and illogical. Their analysis is based on:\n\nPC DRAM ASPs that represent just 15% of the total DRAM demand.\nA drop in PC sales, which have been in decline and only increased due to the pandemic, but low PC sales correlate with high ASPs (Charts 3 and 5).\nFailure to recognize that DRAM content per PC is increasing each year and that metric shows no abatement in growth.\nDRAM spot prices instead of contract prices, the latter of which correlate with reporting data supplied by DRAM manufacturer.\n\nStrong demand for memory chips will continue through 2023 as supply is held in check not by shortages but judicious capex spend. The strong demand for memory chips such as 5G, servers, and EVs present a continuing tailwind for Micron Technology.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":99,"commentSize":10,"repostSize":0,"favoriteSize":2,"likeStatus":false,"favoriteStatus":false}}