Google to Slash Fee It Takes From App Subscriptions in Half_老虎社区_美港股上老虎

Google to Slash Fee It Takes From App Subscriptions in Half

Bloomberg2021-10-22

Commission will drop to 15% from 30% following scrutiny Play Store previously only lowered the fee after one year Alphabet Inc.’s Google is slashing the fees it takes from subscription services on ...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

jerryang17
·2021-10-22
Hope it doesn't affect the company's bottom line.
回复
1
举报
hkwan
·2021-10-22
g
回复
2
举报
Jsgoh28
·2021-10-22
Tell me your opinion about this news...
回复
6
举报
收起
- tanpp2307:
  Agree!
  2021-10-22
  回复
  举报
- oliviaeex:
  slash fee? but they will earn from elsewhere
  2021-10-22
  回复
  举报
BlueHi5
·2021-10-22
Comment
回复
5
举报
收起
- hkwan:
  k
  2021-10-22
  回复
  举报
- Jsgoh28:
  Like
  2021-10-22
  回复
  举报
天财寻者
·2021-10-22
Just to spike Apple?
回复
9
举报
收起
- TinPLJ:
  [微笑]
  2021-10-22
  回复
  举报
- Winkingbear:
  Hmmm who knows
  2021-10-22
  回复
  举报
10f6ccb4
·2021-10-22
[微笑]
回复
5
举报
收起
- OCA:
  [财迷]
  2021-10-22
  回复
  举报
Someonelse
·2021-10-22
Thanks for playing nice
回复
3
举报
thatsy
·2021-10-22
Oh dear....
回复
4
举报

热议股票

7x24

全部

关于我们·老虎社区守则·老虎社区账号管理规范·老虎社区服务协议·老虎社区隐私政策

公司名称：北京至简风宜信息技术有限公司

违法和不良信息投诉：010-5681-3562（工作时间9:30-18:30）

邮箱：service@laohu8.com

营业执照：91110105MA01A4U55R

ICP备：京ICP备18016422号

网安备：京公网安备11010502036490

关注我们

{"i18n":{"language":"zh_CN"},"data":{"share":"https://www.laohu8.com/m/news/1158056981?lang=zh_CN&edition=full","thumbnail":"","is_english":true,"pubTime":"2021-10-22 08:03","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"1158056981","market":"us","top_or_hot":-1,"title":"Google to Slash Fee It Takes From App Subscriptions in Half","media":"Bloomberg","content":"<div>\n<p>Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia\">网页链接</a>\n\n</div>\n","source":"lsy1584095487587","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Google to Slash Fee It Takes From App Subscriptions in Half</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGoogle to Slash Fee It Takes From App Subscriptions in Half\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-22 08:03 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"GOOGL","symbol_name":"谷歌A","start_time":0,"source_url":"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia","article_id":"1158056981","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1158056981","pubTimestamp":1634860987,"sourceInfo":{"source_id":"lsy1584095487587","name":"Bloomberg"},"weMediaInfo":null,"summary":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee a","collect":0,"end_time":0,"defaultTopTitle":"bloomberg.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"translate_title":"谷歌将把应用订阅费减半","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"GOOG":0.9,"GOOGL":0.9},"content_text":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.\nBeginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.\nGoogle said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in a blog post.\nThe company also faces broader criticism that the Google and Apple Inc. app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.\nShares of popular subscription apps rallied on the news.Bumble Inc. and Match Group Inc., two developers of dating services, gained as much as 7.5% and 10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.\nGoogle Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.\nGaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.\nThe company is also changing its fee structure for media apps. Earlier this year, Google launched a Play Media Experience program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.\nGoogle’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":851934809,"gmtCreate":1634863629898,"gmtModify":1634863639834,"author":{"id":"4092410761566010","authorId":"4092410761566010","name":"jerryang17","avatar":"https://static.tigerbbs.com/1eb61373cf0be973dd9dc7f072c54352","vip":1,"crmLevel":5,"crmLevelSwitch":0},"htmlText":"Hope it doesn't affect the company's bottom line.&nbsp;","listText":"Hope it doesn't affect the company's bottom line.&nbsp;","text":"Hope it doesn't affect the company's bottom line.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/851934809","repostId":1158056981,"repostType":4,"repost":{"id":"1158056981","pubTimestamp":1634860987,"share":"https://www.laohu8.com/m/news/1158056981?lang=&edition=full","pubTime":"2021-10-22 08:03","market":"us","language":"en","title":"Google to Slash Fee It Takes From App Subscriptions in Half","url":"https://stock-news.laohu8.com/highlight/detail?id=1158056981","media":"Bloomberg","summary":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee a","content":"<ul>\n <li>Commission will drop to 15% from 30% following scrutiny</li>\n <li>Play Store previously only lowered the fee after one year</li>\n</ul>\n<p>Alphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.</p>\n<p>Beginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.</p>\n<p>Google said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in&nbsp;a blog post.</p>\n<p>The company also faces broader criticism that the Google and&nbsp;Apple Inc.&nbsp;app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.</p>\n<p>Shares of popular subscription apps rallied on the news.Bumble Inc.&nbsp;and&nbsp;Match Group Inc., two developers of dating services, gained as much as 7.5%&nbsp;and&nbsp;10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.</p>\n<p>Google Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.</p>\n<p>Gaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.</p>\n<p>The company is also changing its fee structure for media apps. Earlier this year, Google launched a&nbsp;Play Media Experience&nbsp;program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.</p>\n<p>Google’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Google to Slash Fee It Takes From App Subscriptions in Half</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGoogle to Slash Fee It Takes From App Subscriptions in Half\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-22 08:03 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1158056981","content_text":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.\nBeginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.\nGoogle said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in a blog post.\nThe company also faces broader criticism that the Google and Apple Inc. app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.\nShares of popular subscription apps rallied on the news.Bumble Inc. and Match Group Inc., two developers of dating services, gained as much as 7.5% and 10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.\nGoogle Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.\nGaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.\nThe company is also changing its fee structure for media apps. Earlier this year, Google launched a Play Media Experience program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.\nGoogle’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":851992513,"gmtCreate":1634862767730,"gmtModify":1634862768358,"author":{"id":"3572473945197433","authorId":"3572473945197433","name":"hkwan","avatar":"https://static.tigerbbs.com/77e90a3687fc7bea68ab1062dc6f91d0","vip":1,"crmLevel":5,"crmLevelSwitch":0},"htmlText":"g","listText":"g","text":"g","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/851992513","repostId":1158056981,"repostType":4,"repost":{"id":"1158056981","pubTimestamp":1634860987,"share":"https://www.laohu8.com/m/news/1158056981?lang=&edition=full","pubTime":"2021-10-22 08:03","market":"us","language":"en","title":"Google to Slash Fee It Takes From App Subscriptions in Half","url":"https://stock-news.laohu8.com/highlight/detail?id=1158056981","media":"Bloomberg","summary":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee a","content":"<ul>\n <li>Commission will drop to 15% from 30% following scrutiny</li>\n <li>Play Store previously only lowered the fee after one year</li>\n</ul>\n<p>Alphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.</p>\n<p>Beginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.</p>\n<p>Google said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in&nbsp;a blog post.</p>\n<p>The company also faces broader criticism that the Google and&nbsp;Apple Inc.&nbsp;app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.</p>\n<p>Shares of popular subscription apps rallied on the news.Bumble Inc.&nbsp;and&nbsp;Match Group Inc., two developers of dating services, gained as much as 7.5%&nbsp;and&nbsp;10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.</p>\n<p>Google Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.</p>\n<p>Gaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.</p>\n<p>The company is also changing its fee structure for media apps. Earlier this year, Google launched a&nbsp;Play Media Experience&nbsp;program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.</p>\n<p>Google’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Google to Slash Fee It Takes From App Subscriptions in Half</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGoogle to Slash Fee It Takes From App Subscriptions in Half\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-22 08:03 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1158056981","content_text":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.\nBeginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.\nGoogle said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in a blog post.\nThe company also faces broader criticism that the Google and Apple Inc. app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.\nShares of popular subscription apps rallied on the news.Bumble Inc. and Match Group Inc., two developers of dating services, gained as much as 7.5% and 10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.\nGoogle Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.\nGaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.\nThe company is also changing its fee structure for media apps. Earlier this year, Google launched a Play Media Experience program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.\nGoogle’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":851908995,"gmtCreate":1634862172463,"gmtModify":1634862172570,"author":{"id":"3575601609818315","authorId":"3575601609818315","name":"Jsgoh28","avatar":"https://static.tigerbbs.com/90196128a465db6b3437dd55043048f8","vip":1,"crmLevel":6,"crmLevelSwitch":0},"htmlText":"Tell me your opinion about this news...","listText":"Tell me your opinion about this news...","text":"Tell me your opinion about this news...","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/851908995","repostId":1158056981,"repostType":4,"repost":{"id":"1158056981","pubTimestamp":1634860987,"share":"https://www.laohu8.com/m/news/1158056981?lang=&edition=full","pubTime":"2021-10-22 08:03","market":"us","language":"en","title":"Google to Slash Fee It Takes From App Subscriptions in Half","url":"https://stock-news.laohu8.com/highlight/detail?id=1158056981","media":"Bloomberg","summary":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee a","content":"<ul>\n <li>Commission will drop to 15% from 30% following scrutiny</li>\n <li>Play Store previously only lowered the fee after one year</li>\n</ul>\n<p>Alphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.</p>\n<p>Beginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.</p>\n<p>Google said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in&nbsp;a blog post.</p>\n<p>The company also faces broader criticism that the Google and&nbsp;Apple Inc.&nbsp;app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.</p>\n<p>Shares of popular subscription apps rallied on the news.Bumble Inc.&nbsp;and&nbsp;Match Group Inc., two developers of dating services, gained as much as 7.5%&nbsp;and&nbsp;10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.</p>\n<p>Google Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.</p>\n<p>Gaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.</p>\n<p>The company is also changing its fee structure for media apps. Earlier this year, Google launched a&nbsp;Play Media Experience&nbsp;program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.</p>\n<p>Google’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Google to Slash Fee It Takes From App Subscriptions in Half</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGoogle to Slash Fee It Takes From App Subscriptions in Half\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-22 08:03 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1158056981","content_text":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.\nBeginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.\nGoogle said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in a blog post.\nThe company also faces broader criticism that the Google and Apple Inc. app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.\nShares of popular subscription apps rallied on the news.Bumble Inc. and Match Group Inc., two developers of dating services, gained as much as 7.5% and 10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.\nGoogle Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.\nGaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.\nThe company is also changing its fee structure for media apps. Earlier this year, Google launched a Play Media Experience program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.\nGoogle’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6283744,"gmtCreate":1634867240207,"gmtModify":1634867240244,"authorId":3585983433962847,"author":{"id":3585983433962847,"authorId":3585983433962847,"name":"tanpp2307","avatar":"https://static.tigerbbs.com/b4cb1adebe779f631f65a6b4332f7bc5","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":851908995,"type":1,"supId":6282413,"prevId":0,"content":"Agree!","text":"Agree!","html":"Agree!"},{"id":6282413,"gmtCreate":1634862266021,"gmtModify":1634862266132,"authorId":3581502293537821,"author":{"id":3581502293537821,"authorId":3581502293537821,"name":"oliviaeex","avatar":"https://static.tigerbbs.com/bb5c135ec9104a6b25b19b233db0f3bc","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":851908995,"type":1,"supId":0,"prevId":0,"content":"slash fee? but they will earn from elsewhere","text":"slash fee? but they will earn from elsewhere","html":"slash fee? but they will earn from elsewhere"}],"langContent":"CN"},{"id":851908060,"gmtCreate":1634862170691,"gmtModify":1634862170969,"author":{"id":"3583641915640836","authorId":"3583641915640836","name":"BlueHi5","avatar":"https://static.tigerbbs.com/671977f31bd2446b8dbd85361aab6883","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"Comment&nbsp;","listText":"Comment&nbsp;","text":"Comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/851908060","repostId":1158056981,"repostType":4,"repost":{"id":"1158056981","pubTimestamp":1634860987,"share":"https://www.laohu8.com/m/news/1158056981?lang=&edition=full","pubTime":"2021-10-22 08:03","market":"us","language":"en","title":"Google to Slash Fee It Takes From App Subscriptions in Half","url":"https://stock-news.laohu8.com/highlight/detail?id=1158056981","media":"Bloomberg","summary":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee a","content":"<ul>\n <li>Commission will drop to 15% from 30% following scrutiny</li>\n <li>Play Store previously only lowered the fee after one year</li>\n</ul>\n<p>Alphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.</p>\n<p>Beginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.</p>\n<p>Google said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in&nbsp;a blog post.</p>\n<p>The company also faces broader criticism that the Google and&nbsp;Apple Inc.&nbsp;app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.</p>\n<p>Shares of popular subscription apps rallied on the news.Bumble Inc.&nbsp;and&nbsp;Match Group Inc., two developers of dating services, gained as much as 7.5%&nbsp;and&nbsp;10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.</p>\n<p>Google Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.</p>\n<p>Gaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.</p>\n<p>The company is also changing its fee structure for media apps. Earlier this year, Google launched a&nbsp;Play Media Experience&nbsp;program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.</p>\n<p>Google’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Google to Slash Fee It Takes From App Subscriptions in Half</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGoogle to Slash Fee It Takes From App Subscriptions in Half\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-22 08:03 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1158056981","content_text":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.\nBeginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.\nGoogle said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in a blog post.\nThe company also faces broader criticism that the Google and Apple Inc. app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.\nShares of popular subscription apps rallied on the news.Bumble Inc. and Match Group Inc., two developers of dating services, gained as much as 7.5% and 10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.\nGoogle Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.\nGaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.\nThe company is also changing its fee structure for media apps. Earlier this year, Google launched a Play Media Experience program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.\nGoogle’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6282555,"gmtCreate":1634862833610,"gmtModify":1634862833726,"authorId":3572473945197433,"author":{"id":3572473945197433,"authorId":3572473945197433,"name":"hkwan","avatar":"https://static.tigerbbs.com/77e90a3687fc7bea68ab1062dc6f91d0","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":851908060,"type":1,"supId":0,"prevId":0,"content":"<u>k</u>","text":"<u>k</u>","html":"<u>k</u>"},{"id":6282387,"gmtCreate":1634862188281,"gmtModify":1634862188313,"authorId":3575601609818315,"author":{"id":3575601609818315,"authorId":3575601609818315,"name":"Jsgoh28","avatar":"https://static.tigerbbs.com/90196128a465db6b3437dd55043048f8","vip":1,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":851908060,"type":1,"supId":0,"prevId":0,"content":"Like","text":"Like","html":"Like"}],"langContent":"CN"},{"id":851072171,"gmtCreate":1634861809822,"gmtModify":1634861810409,"author":{"id":"3582251507094110","authorId":"3582251507094110","name":"天财寻者","avatar":"https://static.tigerbbs.com/0a116dd3fd41662cd330b47aee6b7082","vip":1,"crmLevel":6,"crmLevelSwitch":0},"htmlText":"Just to spike Apple?&nbsp;","listText":"Just to spike Apple?&nbsp;","text":"Just to spike Apple?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":9,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/851072171","repostId":1158056981,"repostType":4,"repost":{"id":"1158056981","pubTimestamp":1634860987,"share":"https://www.laohu8.com/m/news/1158056981?lang=&edition=full","pubTime":"2021-10-22 08:03","market":"us","language":"en","title":"Google to Slash Fee It Takes From App Subscriptions in Half","url":"https://stock-news.laohu8.com/highlight/detail?id=1158056981","media":"Bloomberg","summary":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee a","content":"<ul>\n <li>Commission will drop to 15% from 30% following scrutiny</li>\n <li>Play Store previously only lowered the fee after one year</li>\n</ul>\n<p>Alphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.</p>\n<p>Beginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.</p>\n<p>Google said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in&nbsp;a blog post.</p>\n<p>The company also faces broader criticism that the Google and&nbsp;Apple Inc.&nbsp;app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.</p>\n<p>Shares of popular subscription apps rallied on the news.Bumble Inc.&nbsp;and&nbsp;Match Group Inc., two developers of dating services, gained as much as 7.5%&nbsp;and&nbsp;10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.</p>\n<p>Google Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.</p>\n<p>Gaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.</p>\n<p>The company is also changing its fee structure for media apps. Earlier this year, Google launched a&nbsp;Play Media Experience&nbsp;program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.</p>\n<p>Google’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Google to Slash Fee It Takes From App Subscriptions in Half</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGoogle to Slash Fee It Takes From App Subscriptions in Half\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-22 08:03 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1158056981","content_text":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.\nBeginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.\nGoogle said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in a blog post.\nThe company also faces broader criticism that the Google and Apple Inc. app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.\nShares of popular subscription apps rallied on the news.Bumble Inc. and Match Group Inc., two developers of dating services, gained as much as 7.5% and 10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.\nGoogle Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.\nGaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.\nThe company is also changing its fee structure for media apps. Earlier this year, Google launched a Play Media Experience program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.\nGoogle’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6282678,"gmtCreate":1634863404161,"gmtModify":1634863404195,"authorId":3584319358314273,"author":{"id":3584319358314273,"authorId":3584319358314273,"name":"TinPLJ","avatar":"https://static.tigerbbs.com/1f44e52db537ba004a729d3ccce38cef","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":851072171,"type":1,"supId":0,"prevId":0,"content":"[微笑]","text":"[微笑]","html":"[微笑]"},{"id":6282310,"gmtCreate":1634861879393,"gmtModify":1634861879508,"authorId":3566159832938847,"author":{"id":3566159832938847,"authorId":3566159832938847,"name":"Winkingbear","avatar":"https://static.tigerbbs.com/fa59ca544b59fdba57ec5b04668be509","vip":1,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":851072171,"type":1,"supId":0,"prevId":0,"content":"Hmmm who knows ","text":"Hmmm who knows ","html":"Hmmm who knows "}],"langContent":"CN"},{"id":851041178,"gmtCreate":1634861211534,"gmtModify":1634861211771,"author":{"id":"3585607107146910","authorId":"3585607107146910","name":"10f6ccb4","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0},"htmlText":"[微笑]&nbsp;","listText":"[微笑]&nbsp;","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/851041178","repostId":1158056981,"repostType":4,"repost":{"id":"1158056981","pubTimestamp":1634860987,"share":"https://www.laohu8.com/m/news/1158056981?lang=&edition=full","pubTime":"2021-10-22 08:03","market":"us","language":"en","title":"Google to Slash Fee It Takes From App Subscriptions in Half","url":"https://stock-news.laohu8.com/highlight/detail?id=1158056981","media":"Bloomberg","summary":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee a","content":"<ul>\n <li>Commission will drop to 15% from 30% following scrutiny</li>\n <li>Play Store previously only lowered the fee after one year</li>\n</ul>\n<p>Alphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.</p>\n<p>Beginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.</p>\n<p>Google said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in&nbsp;a blog post.</p>\n<p>The company also faces broader criticism that the Google and&nbsp;Apple Inc.&nbsp;app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.</p>\n<p>Shares of popular subscription apps rallied on the news.Bumble Inc.&nbsp;and&nbsp;Match Group Inc., two developers of dating services, gained as much as 7.5%&nbsp;and&nbsp;10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.</p>\n<p>Google Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.</p>\n<p>Gaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.</p>\n<p>The company is also changing its fee structure for media apps. Earlier this year, Google launched a&nbsp;Play Media Experience&nbsp;program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.</p>\n<p>Google’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Google to Slash Fee It Takes From App Subscriptions in Half</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGoogle to Slash Fee It Takes From App Subscriptions in Half\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-22 08:03 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1158056981","content_text":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.\nBeginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.\nGoogle said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in a blog post.\nThe company also faces broader criticism that the Google and Apple Inc. app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.\nShares of popular subscription apps rallied on the news.Bumble Inc. and Match Group Inc., two developers of dating services, gained as much as 7.5% and 10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.\nGoogle Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.\nGaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.\nThe company is also changing its fee structure for media apps. Earlier this year, Google launched a Play Media Experience program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.\nGoogle’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6282194,"gmtCreate":1634861470957,"gmtModify":1634861470988,"authorId":3575424174048922,"author":{"id":3575424174048922,"authorId":3575424174048922,"name":"OCA","avatar":"https://static.tigerbbs.com/9ed67c34f4cdc380936cc9945710bf76","vip":1,"crmLevel":4,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":851041178,"type":1,"supId":0,"prevId":0,"content":"[财迷]","text":"[财迷]","html":"[财迷]"}],"langContent":"CN"},{"id":851043465,"gmtCreate":1634861180376,"gmtModify":1634861182718,"author":{"id":"3572697049328629","authorId":"3572697049328629","name":"Someonelse","avatar":"https://static.tigerbbs.com/565912489d2649d83bea8e52f43f2e6c","vip":1,"crmLevel":7,"crmLevelSwitch":0},"htmlText":"Thanks for playing nice","listText":"Thanks for playing nice","text":"Thanks for playing nice","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/851043465","repostId":1158056981,"repostType":4,"repost":{"id":"1158056981","pubTimestamp":1634860987,"share":"https://www.laohu8.com/m/news/1158056981?lang=&edition=full","pubTime":"2021-10-22 08:03","market":"us","language":"en","title":"Google to Slash Fee It Takes From App Subscriptions in Half","url":"https://stock-news.laohu8.com/highlight/detail?id=1158056981","media":"Bloomberg","summary":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee a","content":"<ul>\n <li>Commission will drop to 15% from 30% following scrutiny</li>\n <li>Play Store previously only lowered the fee after one year</li>\n</ul>\n<p>Alphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.</p>\n<p>Beginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.</p>\n<p>Google said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in&nbsp;a blog post.</p>\n<p>The company also faces broader criticism that the Google and&nbsp;Apple Inc.&nbsp;app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.</p>\n<p>Shares of popular subscription apps rallied on the news.Bumble Inc.&nbsp;and&nbsp;Match Group Inc., two developers of dating services, gained as much as 7.5%&nbsp;and&nbsp;10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.</p>\n<p>Google Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.</p>\n<p>Gaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.</p>\n<p>The company is also changing its fee structure for media apps. Earlier this year, Google launched a&nbsp;Play Media Experience&nbsp;program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.</p>\n<p>Google’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Google to Slash Fee It Takes From App Subscriptions in Half</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGoogle to Slash Fee It Takes From App Subscriptions in Half\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-22 08:03 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1158056981","content_text":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.\nBeginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.\nGoogle said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in a blog post.\nThe company also faces broader criticism that the Google and Apple Inc. app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.\nShares of popular subscription apps rallied on the news.Bumble Inc. and Match Group Inc., two developers of dating services, gained as much as 7.5% and 10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.\nGoogle Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.\nGaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.\nThe company is also changing its fee structure for media apps. Earlier this year, Google launched a Play Media Experience program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.\nGoogle’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":851043854,"gmtCreate":1634861159099,"gmtModify":1634861159428,"author":{"id":"3553846715363515","authorId":"3553846715363515","name":"thatsy","avatar":"https://static.tigerbbs.com/f26fbbdbb8bc4a4041112e5874d1041e","vip":1,"crmLevel":3,"crmLevelSwitch":0},"htmlText":"Oh dear....&nbsp;","listText":"Oh dear....&nbsp;","text":"Oh dear....","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/851043854","repostId":1158056981,"repostType":4,"repost":{"id":"1158056981","pubTimestamp":1634860987,"share":"https://www.laohu8.com/m/news/1158056981?lang=&edition=full","pubTime":"2021-10-22 08:03","market":"us","language":"en","title":"Google to Slash Fee It Takes From App Subscriptions in Half","url":"https://stock-news.laohu8.com/highlight/detail?id=1158056981","media":"Bloomberg","summary":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee a","content":"<ul>\n <li>Commission will drop to 15% from 30% following scrutiny</li>\n <li>Play Store previously only lowered the fee after one year</li>\n</ul>\n<p>Alphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.</p>\n<p>Beginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.</p>\n<p>Google said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in&nbsp;a blog post.</p>\n<p>The company also faces broader criticism that the Google and&nbsp;Apple Inc.&nbsp;app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.</p>\n<p>Shares of popular subscription apps rallied on the news.Bumble Inc.&nbsp;and&nbsp;Match Group Inc., two developers of dating services, gained as much as 7.5%&nbsp;and&nbsp;10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.</p>\n<p>Google Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.</p>\n<p>Gaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.</p>\n<p>The company is also changing its fee structure for media apps. Earlier this year, Google launched a&nbsp;Play Media Experience&nbsp;program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.</p>\n<p>Google’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Google to Slash Fee It Takes From App Subscriptions in Half</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGoogle to Slash Fee It Takes From App Subscriptions in Half\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-10-22 08:03 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.bloomberg.com/news/articles/2021-10-21/google-to-slash-the-fee-it-takes-from-subscriptions-on-app-store?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1158056981","content_text":"Commission will drop to 15% from 30% following scrutiny\nPlay Store previously only lowered the fee after one year\n\nAlphabet Inc.’s Google is slashing the fees it takes from subscription services on its app store following pressure from developers and lawmakers.\nBeginning Jan. 1, the Google Play Store will charge third-party subscription apps a 15% commission, the company said Thursday. Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.\nGoogle said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in a blog post.\nThe company also faces broader criticism that the Google and Apple Inc. app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.\nShares of popular subscription apps rallied on the news.Bumble Inc. and Match Group Inc., two developers of dating services, gained as much as 7.5% and 10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.\nGoogle Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.\nGaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.\nThe company is also changing its fee structure for media apps. Earlier this year, Google launched a Play Media Experience program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. Such apps require over 100,000 monthly active users, plus deep integration with several Google services and cross-device support.\nGoogle’s apps business is much smaller than the one under Apple, which makes more money from iPhone customers. The search giant has made several attempts to expand the business on Android devices, including pushing its own premium smartphone Pixel line.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":77,"commentSize":8,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}