格力暴雷震惊投资圈！行业遇冷还是中国消费面临巨变？_老虎社区_美港股上老虎

格力暴雷震惊投资圈！行业遇冷还是中国消费面临巨变？

全天候科技2020-04-15

4 月 14 日晚间，格力电器发布的2019 年度及2020年第一季度业绩快报震惊了投资圈。业绩快报显示，格力电器2019 年实现2005.08 亿元营业总收入，同比增长 0.24%；年度归母净利润 246.72 亿元，同比下滑 5.84%。从四季度来看，当季实现收入 438.32 亿元，同比下滑 12.29%；实现归母净利润 25.55亿元，同比下滑幅度达49.76%。在今年一季度，格力预计实现...

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免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

patrick9812
·2020-04-16
利润下滑不是亏损，数学都是体育老师教的吗？
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星河在水
·2020-04-15
你们在说什么，难道不该跑路了吗，这经济感觉很不安全
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- 社区成长助手:
  终于等到了您的初发帖[比心][比心]发帖时关联相关股票或者相关话题，可以获得更多曝光哦～如果您想创作优质文章，请查看老虎社区创作指引
  2020-04-15
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曹相印
·2020-04-15
多学习一点
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2
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- 曹相印:
  学习
  2020-04-16
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- _7847:
  每篇文章我都能发现你
  2020-04-16
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简单快乐0809
·2020-04-15
格力空调质量一般
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美团点评王兴
·2020-04-15
垃圾标题党
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1
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金钱捕手黄
·2020-04-15
成业地产，败也地产
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2
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金钱捕手黄
·2020-04-15
成为地产，败也地产！
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1
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Justin_L
·2020-04-15
标题党好一个
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阿呆宝
·2020-04-15
挣钱太容易！
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1
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我就是阿硕
·2020-04-15
👍👍👍美的发来贺电[贱笑]
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1
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成丽
·2020-04-15
小米和奥克斯两个价格屠夫，抢了格力的蛋糕
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1
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二狗子别闹
·2020-04-15
唉
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山二
·2020-04-15
确定不是因为小米空调？
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1
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- Lady_Susu:
  怎么讲
  2020-04-15
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- 二狗子别闹:
  体量不构成威胁
  2020-04-15
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- 社区成长助手:
  终于等到了您的初发帖[比心][比心]发帖时关联相关股票或者相关话题，可以获得更多曝光哦～如果您想创作优质文章，请查看老虎社区创作指引
  2020-04-15
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稳准狠
·2020-04-15
民生在喊散户赶快来接盘我好跑
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1
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亚洲股神买必赢
·2020-04-15
大家都没钱了
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6
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- 真的英雄:
  这个是真的，都在楼市还是贷款，股市最怕的就是没钱没流动性……
  2020-04-15
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汇汇汇
·2020-04-15
总归要下神坛
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2
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范丛
·2020-04-15
这个时期不是必需品谁会买😂
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1
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- 社区成长助手:
  终于等到了您的初发帖[比心][比心]发帖时关联相关股票或者相关话题，可以获得更多曝光哦～如果您想创作优质文章，请查看老虎社区创作指引
  2020-04-15
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西木野真姬
·2020-04-15
市场饱和啦！
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1
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- 金钱捕手黄:
  现在都是一家四台以上了
  2020-04-15
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- 天罡金斗:
  离饱和还远的很，什么时候看到一家都最少三台空调才能算饱和了！
  2020-04-15
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天涯_5825
·2020-04-15
一个神话！一个笑话！
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官方评论员
·2020-04-15
所以才有60亿回购的事，这时候跑肯定是要被割韭菜。
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亿”与“百亿”让利活动，给予经销商补价政策，推动公司销售及低端机库存出清。这些动作对格力电器营收和利润都带来较大影响。2020年开年，又因为新冠肺炎疫情影响，白电行业从生产到零售端普遍承受较大压力。奥维云网数据显示，2020 年一季度白电整体零售额降幅在 45%左右。对格力来说，在疫情影响下，公司及上下游供应商不能及时复工复产，相关订单、安装工作难以开展。同时终端销售市场几乎冻结，经销商库存负担，资金压力普遍较重，淡季提货积极性大幅降低。分析师：长期价值依然确定对于格力电器去年四季度和今年一季度利润的大幅下滑，多名分析师认为，短期内因疫情影响格力业绩承压，但该公司长期价值依然确定。从去年四季度的情况来看，中信建投认为，利润的大跌主要因为低端机提货占比提升以及让利活动中产生的大幅度价格补贴所致。从结果来看，促销活动中公司新能效淘汰机型得到有效出清，经销商资金压力部分释放，四季度公司市场份额显著提振，行业格局进一步明晰。在如今面临疫情考验的情况下，格力近日推出了30-60亿元大额股份回购。据中信建投，按照去年三季度末数据计算，此次回购金额的上限 60 亿元约占公司总资产的2.06%、约占公司净资产的 5.95%，约占公司货币资金的 4.40%，回购不会对公司的经营、财务和未来发展产生重大影响。中信建投认为，这一大手笔回购充分彰显对公司发展信心，同时也将进一步构建管理管理团队的长期激励与约束机制，确保公司长期目标与价值的稳步实现。此外，2020 版空调新能效国标将于 7 月 1 日正式实施，这将使中国空调行业对标日本，出现空调“全变频化”趋势。而格力借助 2019 年双十一大力度让利促销活动，对定频机与低能效变频机进行了一次集中处理，目前公司库存中，新能效规定的淘汰机型占比已大幅降低，整体库存结构趋于优化。中信建投称，格力有望借助新能效推行洗牌契机，进一步扩大销售份额。疫情期间虽然业绩短暂遇冷，但是经营韧性仍在，目前估值处于底部。民生证券也提到，4月以来随疫情冲击减弱，生产端基本已实现了复工复产，同时据经销商反馈终端销售情况逐周有所好转，并有望在五一黄金周前后恢复到正常水平，一季度滞后的装修及购置需求有望逐步释放。尽管全年行业价格战预期仍在，但考虑到一季度销售停滞冲击下部分地方性品牌退出市场，以及 7 月 1 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