Apple is in talks with Tencent and TikTok owner ByteDance about integrating their artificial intelligence models into iPhones sold in China, according to three sources familiar with the matter, Reuters reported.
The U.S. firm started the rollout of OpenAI's ChatGPT into its devices this month, part of the Apple Intelligence product that allows its Siri voice assistant to tap the chatbot's expertise including on user queries about photos and documents such as presentations.
ChatGPT is not available in China and the country's regulatory requirements mandate that generative AI services obtain government approval before public release, forcing Apple to seek local partners for its AI features at a time when its market share in the country is declining.
Apple's discussions with Tencent and ByteDance on using their AI models are at a very early stage, said the sources, who declined to be named as the talks are not public.
ByteDance declined to comment, while Apple and Tencent did not respond immediately to requests for comment.
A successful partner for Apple's AI services in China could be a major winner in the country's increasingly crowded AI field where dozens of large language models have been launched by large tech firms as well as startups.
They include ByteDance's Doubao, Tencent's Hunyuan and search engine giant Baidu's Ernie.
Apple and Baidu have reportedly been in talks about using the latter's AI model in China, but The Information this month reported the discussions faced setbacks due to technical issues, including disputes over using iPhone user data to train AI models.
Baidu shares dropped 2% in premarket trading on Thursday.
The absence of AI capabilities in the latest iPhones sold in China has become a major setback for Apple, as it faces declining market share in the world's biggest smartphone market due to growing competition from domestic brands including Huawei.
Huawei, which returned to the high-end market in August with a phone using a Chinese-made chip, launched its Mate 70 series last month featuring AI capabilities powered by its proprietary large language model.
Apple briefly fell out of China's top five smartphone vendors in the second quarter before recovering in the third quarter. The U.S. company's smartphone sales in China still slipped 0.3% during the third quarter from a year earlier, while Huawei's sales surged 42%, according to research firm IDC.
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