Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall_老虎社区_美港股上老虎

Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall

Bloomberg2021-03-11

Magna, Foxconn seen as main contenders for vehicle partnership Automakers reluctant to support new, disruptive industry rival Apple Inc. has a tried and true approach to launching new products: The ...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

Raychris
·2021-03-11
Apple can be future car.
回复
1
举报
Raychris
·2021-03-11
Sad to know Apple wouldn't able to makes own car.
回复
3
举报
收起
- Raychris:
  Yes, agree.
  2021-03-11
  回复
  举报
- Raychris:
  Apple can overcomes all the problems.
  2021-03-11
  回复
  举报
capsulefong
·2021-03-11
Apple cant make cars
回复
2
举报
收起
- SLLS:
  Same thoughts
  2021-03-11
  回复
  举报
Tourmaline
·2021-03-11
Comment tks
回复
1
举报
tearach
·2021-03-11
Testing comment
回复
点赞
举报
cphoebe
·2021-03-11
Comment thx
回复
4
举报
whitetea
·2021-03-11
[思考]
回复
3
举报
reeve
·2021-03-11
Nice
回复
2
举报
DC9999
·2021-03-11
🤔🤔🤔
回复
1
举报
sengfuh
·2021-03-11
Like comment and thanks
回复
3
举报
Powellpjw
·2021-03-11
👍🏼👍🏼👍🏼
回复
3
举报
airgotnohole
·2021-03-11
Nice
回复
3
举报

热议股票

7x24

全部

关于我们·老虎社区守则·老虎社区账号管理规范·老虎社区服务协议·老虎社区隐私政策

公司名称：北京至简风宜信息技术有限公司

违法和不良信息投诉：010-5681-3562（工作时间9:30-18:30）

邮箱：service@laohu8.com

营业执照：91110105MA01A4U55R

ICP备：京ICP备18016422号

网安备：京公网安备11010502036490

关注我们

{"i18n":{"language":"zh_CN"},"data":{"share":"https://www.laohu8.com/m/news/1146457045?lang=zh_CN&edition=full","thumbnail":"","is_english":true,"pubTime":"2021-03-11 14:29","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"1146457045","market":"us","top_or_hot":-1,"title":"Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall","media":"Bloomberg","content":"<div>\n<p>Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia\">网页链接</a>\n\n</div>\n","source":"lsy1584095487587","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Tilts to iPhone Playbook for Car as Automaker Talks Stall\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-11 14:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"AAPL","symbol_name":"苹果","start_time":0,"source_url":"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia","article_id":"1146457045","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1146457045","pubTimestamp":1615444150,"columns":[],"sourceInfo":{"source_id":"lsy1584095487587","name":"Bloomberg"},"weMediaInfo":null,"summary":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, ","collect":0,"end_time":0,"defaultTopTitle":"bloomberg.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"AAPL":"苹果"},"translate_title":"在汽车制造商谈判停顿之际，苹果倾向于iPhone汽车市场","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":0.9},"content_text":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.\nAs the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.\nTo build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as Foxconn or Magna International Inc.\nThe Cupertino, California-based company has reached out to automakers including Hyundai Motor Co., but the discussions have not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.\nA longtime manager at both Apple andT esla Inc. said this would be like Apple asking bitter smartphone rival Samsung Electronics Co. to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.\nIndeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and Kia Motors Corp. confirmed talks on the development of an electric car, but backtracked soon after. Apple’s self-driving car team met with representatives from Ferrari NV last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.\nIn February,Nissan Motor Co.saidit wasn’t in talks with Apple.Volkswagen AG Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.\nFor its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd. and Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.\nFactories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.\n\nTesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.\nAuto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.\nApple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.\nThis is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.\nFoxconn, also known as Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled a deal to assemble more than 250,000 EVs a year for the startup Fisker Inc.\nAn Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.\nMagna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG and Jaguar Land Rover.\nThe CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.\nMagna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.\nFor its part, Apple appears to be designing its car with production in mind. The company recently posted a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":328051861,"gmtCreate":1615475804953,"gmtModify":1703489699262,"author":{"id":"3573983104070220","authorId":"3573983104070220","name":"Raychris","avatar":"https://static.tigerbbs.com/d6ba052a63ff93ee2d7ec595895d9b0e","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3573983104070220","idStr":"3573983104070220"},"htmlText":"Apple can be future car.","listText":"Apple can be future car.","text":"Apple can be future car.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/328051861","repostId":1146457045,"repostType":2,"repost":{"id":"1146457045","kind":"news","pubTimestamp":1615444150,"share":"https://www.laohu8.com/m/news/1146457045?lang=&edition=full","pubTime":"2021-03-11 14:29","market":"us","language":"en","title":"Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall","url":"https://stock-news.laohu8.com/highlight/detail?id=1146457045","media":"Bloomberg","summary":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, ","content":"<ul>\n <li>Magna, Foxconn seen as main contenders for vehicle partnership</li>\n <li>Automakers reluctant to support new, disruptive industry rival</li>\n</ul>\n<p>Apple Inc.&nbsp;has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.</p>\n<p>As the tech giant plots a&nbsp;foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.</p>\n<p>To build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as&nbsp;Foxconn&nbsp;or&nbsp;Magna International Inc.</p>\n<p>The Cupertino, California-based company has reached out to automakers including&nbsp;Hyundai Motor Co., but the discussions have&nbsp;not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.</p>\n<p>A longtime manager at both Apple andT&nbsp;esla Inc.&nbsp;said this would be like Apple asking bitter smartphone rival&nbsp;Samsung Electronics Co.&nbsp;to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.</p>\n<p>Indeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and&nbsp;Kia Motors Corp.&nbsp;confirmed talks on the development of an electric car, but&nbsp;backtracked soon after. Apple’s self-driving car team met with representatives from&nbsp;Ferrari NV&nbsp;last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.</p>\n<p>In February,Nissan Motor Co.saidit wasn’t&nbsp;in talks with Apple.Volkswagen AG&nbsp;Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.</p>\n<p>For its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd.&nbsp;and&nbsp;Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.</p>\n<p>Factories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.</p>\n<p><img src=\"https://static.tigerbbs.com/62eb94f5f65a5ffff303f71e5c48298f\" tg-width=\"865\" tg-height=\"500\"></p>\n<p>Tesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.</p>\n<p>Auto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.</p>\n<p>Apple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.</p>\n<p>This is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.</p>\n<p>Foxconn, also known as&nbsp;Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled&nbsp;a deal to assemble&nbsp;more than 250,000 EVs a year for the startup&nbsp;Fisker Inc.</p>\n<p>An Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.</p>\n<p>Magna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG&nbsp;and Jaguar Land Rover.</p>\n<p>The CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.</p>\n<p>Magna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.</p>\n<p>For its part, Apple appears to be designing its car with production in mind. The company recently&nbsp;posted&nbsp;a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Tilts to iPhone Playbook for Car as Automaker Talks Stall\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-11 14:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146457045","content_text":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.\nAs the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.\nTo build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as Foxconn or Magna International Inc.\nThe Cupertino, California-based company has reached out to automakers including Hyundai Motor Co., but the discussions have not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.\nA longtime manager at both Apple andT esla Inc. said this would be like Apple asking bitter smartphone rival Samsung Electronics Co. to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.\nIndeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and Kia Motors Corp. confirmed talks on the development of an electric car, but backtracked soon after. Apple’s self-driving car team met with representatives from Ferrari NV last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.\nIn February,Nissan Motor Co.saidit wasn’t in talks with Apple.Volkswagen AG Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.\nFor its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd. and Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.\nFactories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.\n\nTesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.\nAuto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.\nApple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.\nThis is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.\nFoxconn, also known as Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled a deal to assemble more than 250,000 EVs a year for the startup Fisker Inc.\nAn Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.\nMagna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG and Jaguar Land Rover.\nThe CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.\nMagna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.\nFor its part, Apple appears to be designing its car with production in mind. The company recently posted a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":321593229,"gmtCreate":1615448419961,"gmtModify":1703489172014,"author":{"id":"3573983104070220","authorId":"3573983104070220","name":"Raychris","avatar":"https://static.tigerbbs.com/d6ba052a63ff93ee2d7ec595895d9b0e","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3573983104070220","idStr":"3573983104070220"},"htmlText":"Sad to know Apple wouldn't able to makes own car.","listText":"Sad to know Apple wouldn't able to makes own car.","text":"Sad to know Apple wouldn't able to makes own car.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/321593229","repostId":1146457045,"repostType":4,"repost":{"id":"1146457045","kind":"news","pubTimestamp":1615444150,"share":"https://www.laohu8.com/m/news/1146457045?lang=&edition=full","pubTime":"2021-03-11 14:29","market":"us","language":"en","title":"Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall","url":"https://stock-news.laohu8.com/highlight/detail?id=1146457045","media":"Bloomberg","summary":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, ","content":"<ul>\n <li>Magna, Foxconn seen as main contenders for vehicle partnership</li>\n <li>Automakers reluctant to support new, disruptive industry rival</li>\n</ul>\n<p>Apple Inc.&nbsp;has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.</p>\n<p>As the tech giant plots a&nbsp;foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.</p>\n<p>To build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as&nbsp;Foxconn&nbsp;or&nbsp;Magna International Inc.</p>\n<p>The Cupertino, California-based company has reached out to automakers including&nbsp;Hyundai Motor Co., but the discussions have&nbsp;not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.</p>\n<p>A longtime manager at both Apple andT&nbsp;esla Inc.&nbsp;said this would be like Apple asking bitter smartphone rival&nbsp;Samsung Electronics Co.&nbsp;to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.</p>\n<p>Indeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and&nbsp;Kia Motors Corp.&nbsp;confirmed talks on the development of an electric car, but&nbsp;backtracked soon after. Apple’s self-driving car team met with representatives from&nbsp;Ferrari NV&nbsp;last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.</p>\n<p>In February,Nissan Motor Co.saidit wasn’t&nbsp;in talks with Apple.Volkswagen AG&nbsp;Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.</p>\n<p>For its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd.&nbsp;and&nbsp;Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.</p>\n<p>Factories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.</p>\n<p><img src=\"https://static.tigerbbs.com/62eb94f5f65a5ffff303f71e5c48298f\" tg-width=\"865\" tg-height=\"500\"></p>\n<p>Tesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.</p>\n<p>Auto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.</p>\n<p>Apple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.</p>\n<p>This is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.</p>\n<p>Foxconn, also known as&nbsp;Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled&nbsp;a deal to assemble&nbsp;more than 250,000 EVs a year for the startup&nbsp;Fisker Inc.</p>\n<p>An Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.</p>\n<p>Magna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG&nbsp;and Jaguar Land Rover.</p>\n<p>The CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.</p>\n<p>Magna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.</p>\n<p>For its part, Apple appears to be designing its car with production in mind. The company recently&nbsp;posted&nbsp;a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Tilts to iPhone Playbook for Car as Automaker Talks Stall\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-11 14:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146457045","content_text":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.\nAs the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.\nTo build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as Foxconn or Magna International Inc.\nThe Cupertino, California-based company has reached out to automakers including Hyundai Motor Co., but the discussions have not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.\nA longtime manager at both Apple andT esla Inc. said this would be like Apple asking bitter smartphone rival Samsung Electronics Co. to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.\nIndeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and Kia Motors Corp. confirmed talks on the development of an electric car, but backtracked soon after. Apple’s self-driving car team met with representatives from Ferrari NV last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.\nIn February,Nissan Motor Co.saidit wasn’t in talks with Apple.Volkswagen AG Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.\nFor its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd. and Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.\nFactories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.\n\nTesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.\nAuto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.\nApple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.\nThis is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.\nFoxconn, also known as Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled a deal to assemble more than 250,000 EVs a year for the startup Fisker Inc.\nAn Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.\nMagna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG and Jaguar Land Rover.\nThe CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.\nMagna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.\nFor its part, Apple appears to be designing its car with production in mind. The company recently posted a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":3768051,"gmtCreate":1615448468305,"gmtModify":1635755974079,"authorId":3573983104070220,"author":{"id":3573983104070220,"idStr":"3573983104070220","authorId":3573983104070220,"name":"Raychris","avatar":"https://static.tigerbbs.com/d6ba052a63ff93ee2d7ec595895d9b0e","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":321593229,"type":1,"supId":0,"prevId":0,"content":"Yes, agree.","text":"Yes, agree.","html":"Yes, agree."},{"id":3768130,"gmtCreate":1615449476946,"gmtModify":1635755969684,"authorId":3573983104070220,"author":{"id":3573983104070220,"idStr":"3573983104070220","authorId":3573983104070220,"name":"Raychris","avatar":"https://static.tigerbbs.com/d6ba052a63ff93ee2d7ec595895d9b0e","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":321593229,"type":1,"supId":0,"prevId":0,"content":"Apple can overcomes all the problems.","text":"Apple can overcomes all the problems.","html":"Apple can overcomes all the problems."}],"langContent":"EN"},{"id":321509752,"gmtCreate":1615446909676,"gmtModify":1703489154881,"author":{"id":"3576880831453882","authorId":"3576880831453882","name":"capsulefong","avatar":"https://static.tigerbbs.com/25f18e70d07b538bd6b81cf112a09cde","vip":1,"crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"3576880831453882","idStr":"3576880831453882"},"htmlText":"Apple cant make cars","listText":"Apple cant make cars","text":"Apple cant make cars","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/321509752","repostId":1146457045,"repostType":4,"repost":{"id":"1146457045","kind":"news","pubTimestamp":1615444150,"share":"https://www.laohu8.com/m/news/1146457045?lang=&edition=full","pubTime":"2021-03-11 14:29","market":"us","language":"en","title":"Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall","url":"https://stock-news.laohu8.com/highlight/detail?id=1146457045","media":"Bloomberg","summary":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, ","content":"<ul>\n <li>Magna, Foxconn seen as main contenders for vehicle partnership</li>\n <li>Automakers reluctant to support new, disruptive industry rival</li>\n</ul>\n<p>Apple Inc.&nbsp;has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.</p>\n<p>As the tech giant plots a&nbsp;foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.</p>\n<p>To build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as&nbsp;Foxconn&nbsp;or&nbsp;Magna International Inc.</p>\n<p>The Cupertino, California-based company has reached out to automakers including&nbsp;Hyundai Motor Co., but the discussions have&nbsp;not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.</p>\n<p>A longtime manager at both Apple andT&nbsp;esla Inc.&nbsp;said this would be like Apple asking bitter smartphone rival&nbsp;Samsung Electronics Co.&nbsp;to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.</p>\n<p>Indeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and&nbsp;Kia Motors Corp.&nbsp;confirmed talks on the development of an electric car, but&nbsp;backtracked soon after. Apple’s self-driving car team met with representatives from&nbsp;Ferrari NV&nbsp;last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.</p>\n<p>In February,Nissan Motor Co.saidit wasn’t&nbsp;in talks with Apple.Volkswagen AG&nbsp;Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.</p>\n<p>For its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd.&nbsp;and&nbsp;Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.</p>\n<p>Factories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.</p>\n<p><img src=\"https://static.tigerbbs.com/62eb94f5f65a5ffff303f71e5c48298f\" tg-width=\"865\" tg-height=\"500\"></p>\n<p>Tesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.</p>\n<p>Auto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.</p>\n<p>Apple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.</p>\n<p>This is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.</p>\n<p>Foxconn, also known as&nbsp;Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled&nbsp;a deal to assemble&nbsp;more than 250,000 EVs a year for the startup&nbsp;Fisker Inc.</p>\n<p>An Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.</p>\n<p>Magna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG&nbsp;and Jaguar Land Rover.</p>\n<p>The CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.</p>\n<p>Magna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.</p>\n<p>For its part, Apple appears to be designing its car with production in mind. The company recently&nbsp;posted&nbsp;a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Tilts to iPhone Playbook for Car as Automaker Talks Stall\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-11 14:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146457045","content_text":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.\nAs the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.\nTo build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as Foxconn or Magna International Inc.\nThe Cupertino, California-based company has reached out to automakers including Hyundai Motor Co., but the discussions have not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.\nA longtime manager at both Apple andT esla Inc. said this would be like Apple asking bitter smartphone rival Samsung Electronics Co. to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.\nIndeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and Kia Motors Corp. confirmed talks on the development of an electric car, but backtracked soon after. Apple’s self-driving car team met with representatives from Ferrari NV last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.\nIn February,Nissan Motor Co.saidit wasn’t in talks with Apple.Volkswagen AG Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.\nFor its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd. and Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.\nFactories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.\n\nTesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.\nAuto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.\nApple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.\nThis is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.\nFoxconn, also known as Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled a deal to assemble more than 250,000 EVs a year for the startup Fisker Inc.\nAn Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.\nMagna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG and Jaguar Land Rover.\nThe CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.\nMagna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.\nFor its part, Apple appears to be designing its car with production in mind. The company recently posted a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":3768097,"gmtCreate":1615449009093,"gmtModify":1635755971255,"authorId":3574001895942380,"author":{"id":3574001895942380,"idStr":"3574001895942380","authorId":3574001895942380,"name":"SLLS","avatar":"https://static.tigerbbs.com/af2cd9bbde78f20b05d267107c8a2350","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":321509752,"type":1,"supId":0,"prevId":0,"content":"Same thoughts","text":"Same thoughts","html":"Same thoughts"}],"langContent":"EN"},{"id":321500922,"gmtCreate":1615446619066,"gmtModify":1703489152462,"author":{"id":"3575675330726225","authorId":"3575675330726225","name":"Tourmaline","avatar":"https://static.tigerbbs.com/f16bc99b5c482ec75b42f0d04b4b3155","vip":1,"crmLevel":5,"crmLevelSwitch":0,"authorIdStr":"3575675330726225","idStr":"3575675330726225"},"htmlText":"Comment tks","listText":"Comment tks","text":"Comment tks","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/321500922","repostId":1146457045,"repostType":4,"repost":{"id":"1146457045","kind":"news","pubTimestamp":1615444150,"share":"https://www.laohu8.com/m/news/1146457045?lang=&edition=full","pubTime":"2021-03-11 14:29","market":"us","language":"en","title":"Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall","url":"https://stock-news.laohu8.com/highlight/detail?id=1146457045","media":"Bloomberg","summary":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, ","content":"<ul>\n <li>Magna, Foxconn seen as main contenders for vehicle partnership</li>\n <li>Automakers reluctant to support new, disruptive industry rival</li>\n</ul>\n<p>Apple Inc.&nbsp;has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.</p>\n<p>As the tech giant plots a&nbsp;foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.</p>\n<p>To build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as&nbsp;Foxconn&nbsp;or&nbsp;Magna International Inc.</p>\n<p>The Cupertino, California-based company has reached out to automakers including&nbsp;Hyundai Motor Co., but the discussions have&nbsp;not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.</p>\n<p>A longtime manager at both Apple andT&nbsp;esla Inc.&nbsp;said this would be like Apple asking bitter smartphone rival&nbsp;Samsung Electronics Co.&nbsp;to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.</p>\n<p>Indeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and&nbsp;Kia Motors Corp.&nbsp;confirmed talks on the development of an electric car, but&nbsp;backtracked soon after. Apple’s self-driving car team met with representatives from&nbsp;Ferrari NV&nbsp;last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.</p>\n<p>In February,Nissan Motor Co.saidit wasn’t&nbsp;in talks with Apple.Volkswagen AG&nbsp;Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.</p>\n<p>For its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd.&nbsp;and&nbsp;Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.</p>\n<p>Factories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.</p>\n<p><img src=\"https://static.tigerbbs.com/62eb94f5f65a5ffff303f71e5c48298f\" tg-width=\"865\" tg-height=\"500\"></p>\n<p>Tesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.</p>\n<p>Auto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.</p>\n<p>Apple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.</p>\n<p>This is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.</p>\n<p>Foxconn, also known as&nbsp;Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled&nbsp;a deal to assemble&nbsp;more than 250,000 EVs a year for the startup&nbsp;Fisker Inc.</p>\n<p>An Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.</p>\n<p>Magna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG&nbsp;and Jaguar Land Rover.</p>\n<p>The CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.</p>\n<p>Magna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.</p>\n<p>For its part, Apple appears to be designing its car with production in mind. The company recently&nbsp;posted&nbsp;a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Tilts to iPhone Playbook for Car as Automaker Talks Stall\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-11 14:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146457045","content_text":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.\nAs the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.\nTo build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as Foxconn or Magna International Inc.\nThe Cupertino, California-based company has reached out to automakers including Hyundai Motor Co., but the discussions have not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.\nA longtime manager at both Apple andT esla Inc. said this would be like Apple asking bitter smartphone rival Samsung Electronics Co. to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.\nIndeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and Kia Motors Corp. confirmed talks on the development of an electric car, but backtracked soon after. Apple’s self-driving car team met with representatives from Ferrari NV last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.\nIn February,Nissan Motor Co.saidit wasn’t in talks with Apple.Volkswagen AG Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.\nFor its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd. and Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.\nFactories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.\n\nTesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.\nAuto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.\nApple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.\nThis is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.\nFoxconn, also known as Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled a deal to assemble more than 250,000 EVs a year for the startup Fisker Inc.\nAn Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.\nMagna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG and Jaguar Land Rover.\nThe CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.\nMagna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.\nFor its part, Apple appears to be designing its car with production in mind. The company recently posted a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":321277644,"gmtCreate":1615446488388,"gmtModify":1703489151250,"author":{"id":"3575256032463698","authorId":"3575256032463698","name":"tearach","avatar":"https://static.tigerbbs.com/861adeae93387d8335f9550889bafb00","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3575256032463698","idStr":"3575256032463698"},"htmlText":"Testing comment","listText":"Testing comment","text":"Testing comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/321277644","repostId":1146457045,"repostType":4,"repost":{"id":"1146457045","kind":"news","pubTimestamp":1615444150,"share":"https://www.laohu8.com/m/news/1146457045?lang=&edition=full","pubTime":"2021-03-11 14:29","market":"us","language":"en","title":"Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall","url":"https://stock-news.laohu8.com/highlight/detail?id=1146457045","media":"Bloomberg","summary":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, ","content":"<ul>\n <li>Magna, Foxconn seen as main contenders for vehicle partnership</li>\n <li>Automakers reluctant to support new, disruptive industry rival</li>\n</ul>\n<p>Apple Inc.&nbsp;has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.</p>\n<p>As the tech giant plots a&nbsp;foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.</p>\n<p>To build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as&nbsp;Foxconn&nbsp;or&nbsp;Magna International Inc.</p>\n<p>The Cupertino, California-based company has reached out to automakers including&nbsp;Hyundai Motor Co., but the discussions have&nbsp;not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.</p>\n<p>A longtime manager at both Apple andT&nbsp;esla Inc.&nbsp;said this would be like Apple asking bitter smartphone rival&nbsp;Samsung Electronics Co.&nbsp;to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.</p>\n<p>Indeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and&nbsp;Kia Motors Corp.&nbsp;confirmed talks on the development of an electric car, but&nbsp;backtracked soon after. Apple’s self-driving car team met with representatives from&nbsp;Ferrari NV&nbsp;last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.</p>\n<p>In February,Nissan Motor Co.saidit wasn’t&nbsp;in talks with Apple.Volkswagen AG&nbsp;Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.</p>\n<p>For its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd.&nbsp;and&nbsp;Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.</p>\n<p>Factories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.</p>\n<p><img src=\"https://static.tigerbbs.com/62eb94f5f65a5ffff303f71e5c48298f\" tg-width=\"865\" tg-height=\"500\"></p>\n<p>Tesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.</p>\n<p>Auto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.</p>\n<p>Apple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.</p>\n<p>This is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.</p>\n<p>Foxconn, also known as&nbsp;Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled&nbsp;a deal to assemble&nbsp;more than 250,000 EVs a year for the startup&nbsp;Fisker Inc.</p>\n<p>An Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.</p>\n<p>Magna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG&nbsp;and Jaguar Land Rover.</p>\n<p>The CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.</p>\n<p>Magna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.</p>\n<p>For its part, Apple appears to be designing its car with production in mind. The company recently&nbsp;posted&nbsp;a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Tilts to iPhone Playbook for Car as Automaker Talks Stall\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-11 14:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146457045","content_text":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.\nAs the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.\nTo build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as Foxconn or Magna International Inc.\nThe Cupertino, California-based company has reached out to automakers including Hyundai Motor Co., but the discussions have not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.\nA longtime manager at both Apple andT esla Inc. said this would be like Apple asking bitter smartphone rival Samsung Electronics Co. to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.\nIndeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and Kia Motors Corp. confirmed talks on the development of an electric car, but backtracked soon after. Apple’s self-driving car team met with representatives from Ferrari NV last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.\nIn February,Nissan Motor Co.saidit wasn’t in talks with Apple.Volkswagen AG Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.\nFor its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd. and Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.\nFactories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.\n\nTesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.\nAuto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.\nApple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.\nThis is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.\nFoxconn, also known as Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled a deal to assemble more than 250,000 EVs a year for the startup Fisker Inc.\nAn Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.\nMagna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG and Jaguar Land Rover.\nThe CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.\nMagna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.\nFor its part, Apple appears to be designing its car with production in mind. The company recently posted a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":321278293,"gmtCreate":1615445911812,"gmtModify":1703489144152,"author":{"id":"3575160629791342","authorId":"3575160629791342","name":"cphoebe","avatar":"https://static.tigerbbs.com/a18a377d642ecf97986ffb08af0fd53e","vip":1,"crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3575160629791342","idStr":"3575160629791342"},"htmlText":"Comment thx","listText":"Comment thx","text":"Comment thx","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/321278293","repostId":1146457045,"repostType":4,"repost":{"id":"1146457045","kind":"news","pubTimestamp":1615444150,"share":"https://www.laohu8.com/m/news/1146457045?lang=&edition=full","pubTime":"2021-03-11 14:29","market":"us","language":"en","title":"Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall","url":"https://stock-news.laohu8.com/highlight/detail?id=1146457045","media":"Bloomberg","summary":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, ","content":"<ul>\n <li>Magna, Foxconn seen as main contenders for vehicle partnership</li>\n <li>Automakers reluctant to support new, disruptive industry rival</li>\n</ul>\n<p>Apple Inc.&nbsp;has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.</p>\n<p>As the tech giant plots a&nbsp;foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.</p>\n<p>To build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as&nbsp;Foxconn&nbsp;or&nbsp;Magna International Inc.</p>\n<p>The Cupertino, California-based company has reached out to automakers including&nbsp;Hyundai Motor Co., but the discussions have&nbsp;not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.</p>\n<p>A longtime manager at both Apple andT&nbsp;esla Inc.&nbsp;said this would be like Apple asking bitter smartphone rival&nbsp;Samsung Electronics Co.&nbsp;to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.</p>\n<p>Indeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and&nbsp;Kia Motors Corp.&nbsp;confirmed talks on the development of an electric car, but&nbsp;backtracked soon after. Apple’s self-driving car team met with representatives from&nbsp;Ferrari NV&nbsp;last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.</p>\n<p>In February,Nissan Motor Co.saidit wasn’t&nbsp;in talks with Apple.Volkswagen AG&nbsp;Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.</p>\n<p>For its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd.&nbsp;and&nbsp;Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.</p>\n<p>Factories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.</p>\n<p><img src=\"https://static.tigerbbs.com/62eb94f5f65a5ffff303f71e5c48298f\" tg-width=\"865\" tg-height=\"500\"></p>\n<p>Tesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.</p>\n<p>Auto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.</p>\n<p>Apple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.</p>\n<p>This is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.</p>\n<p>Foxconn, also known as&nbsp;Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled&nbsp;a deal to assemble&nbsp;more than 250,000 EVs a year for the startup&nbsp;Fisker Inc.</p>\n<p>An Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.</p>\n<p>Magna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG&nbsp;and Jaguar Land Rover.</p>\n<p>The CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.</p>\n<p>Magna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.</p>\n<p>For its part, Apple appears to be designing its car with production in mind. The company recently&nbsp;posted&nbsp;a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Tilts to iPhone Playbook for Car as Automaker Talks Stall\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-11 14:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146457045","content_text":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.\nAs the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.\nTo build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as Foxconn or Magna International Inc.\nThe Cupertino, California-based company has reached out to automakers including Hyundai Motor Co., but the discussions have not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.\nA longtime manager at both Apple andT esla Inc. said this would be like Apple asking bitter smartphone rival Samsung Electronics Co. to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.\nIndeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and Kia Motors Corp. confirmed talks on the development of an electric car, but backtracked soon after. Apple’s self-driving car team met with representatives from Ferrari NV last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.\nIn February,Nissan Motor Co.saidit wasn’t in talks with Apple.Volkswagen AG Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.\nFor its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd. and Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.\nFactories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.\n\nTesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.\nAuto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.\nApple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.\nThis is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.\nFoxconn, also known as Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled a deal to assemble more than 250,000 EVs a year for the startup Fisker Inc.\nAn Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.\nMagna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG and Jaguar Land Rover.\nThe CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.\nMagna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.\nFor its part, Apple appears to be designing its car with production in mind. The company recently posted a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":321273804,"gmtCreate":1615445591608,"gmtModify":1703489141369,"author":{"id":"3575627053369808","authorId":"3575627053369808","name":"whitetea","avatar":"https://static.tigerbbs.com/50005dfd44b247e618a01c5108cd058b","vip":1,"crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"3575627053369808","idStr":"3575627053369808"},"htmlText":"[思考]&nbsp;","listText":"[思考]&nbsp;","text":"[思考]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/321273804","repostId":1146457045,"repostType":4,"repost":{"id":"1146457045","kind":"news","pubTimestamp":1615444150,"share":"https://www.laohu8.com/m/news/1146457045?lang=&edition=full","pubTime":"2021-03-11 14:29","market":"us","language":"en","title":"Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall","url":"https://stock-news.laohu8.com/highlight/detail?id=1146457045","media":"Bloomberg","summary":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, ","content":"<ul>\n <li>Magna, Foxconn seen as main contenders for vehicle partnership</li>\n <li>Automakers reluctant to support new, disruptive industry rival</li>\n</ul>\n<p>Apple Inc.&nbsp;has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.</p>\n<p>As the tech giant plots a&nbsp;foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.</p>\n<p>To build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as&nbsp;Foxconn&nbsp;or&nbsp;Magna International Inc.</p>\n<p>The Cupertino, California-based company has reached out to automakers including&nbsp;Hyundai Motor Co., but the discussions have&nbsp;not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.</p>\n<p>A longtime manager at both Apple andT&nbsp;esla Inc.&nbsp;said this would be like Apple asking bitter smartphone rival&nbsp;Samsung Electronics Co.&nbsp;to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.</p>\n<p>Indeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and&nbsp;Kia Motors Corp.&nbsp;confirmed talks on the development of an electric car, but&nbsp;backtracked soon after. Apple’s self-driving car team met with representatives from&nbsp;Ferrari NV&nbsp;last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.</p>\n<p>In February,Nissan Motor Co.saidit wasn’t&nbsp;in talks with Apple.Volkswagen AG&nbsp;Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.</p>\n<p>For its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd.&nbsp;and&nbsp;Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.</p>\n<p>Factories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.</p>\n<p><img src=\"https://static.tigerbbs.com/62eb94f5f65a5ffff303f71e5c48298f\" tg-width=\"865\" tg-height=\"500\"></p>\n<p>Tesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.</p>\n<p>Auto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.</p>\n<p>Apple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.</p>\n<p>This is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.</p>\n<p>Foxconn, also known as&nbsp;Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled&nbsp;a deal to assemble&nbsp;more than 250,000 EVs a year for the startup&nbsp;Fisker Inc.</p>\n<p>An Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.</p>\n<p>Magna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG&nbsp;and Jaguar Land Rover.</p>\n<p>The CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.</p>\n<p>Magna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.</p>\n<p>For its part, Apple appears to be designing its car with production in mind. The company recently&nbsp;posted&nbsp;a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Tilts to iPhone Playbook for Car as Automaker Talks Stall\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-11 14:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146457045","content_text":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.\nAs the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.\nTo build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as Foxconn or Magna International Inc.\nThe Cupertino, California-based company has reached out to automakers including Hyundai Motor Co., but the discussions have not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.\nA longtime manager at both Apple andT esla Inc. said this would be like Apple asking bitter smartphone rival Samsung Electronics Co. to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.\nIndeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and Kia Motors Corp. confirmed talks on the development of an electric car, but backtracked soon after. Apple’s self-driving car team met with representatives from Ferrari NV last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.\nIn February,Nissan Motor Co.saidit wasn’t in talks with Apple.Volkswagen AG Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.\nFor its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd. and Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.\nFactories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.\n\nTesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.\nAuto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.\nApple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.\nThis is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.\nFoxconn, also known as Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled a deal to assemble more than 250,000 EVs a year for the startup Fisker Inc.\nAn Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.\nMagna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG and Jaguar Land Rover.\nThe CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.\nMagna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.\nFor its part, Apple appears to be designing its car with production in mind. The company recently posted a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":321279456,"gmtCreate":1615445500275,"gmtModify":1703489140851,"author":{"id":"3574669353038503","authorId":"3574669353038503","name":"reeve","avatar":"https://static.tigerbbs.com/1fcc09fdff9be60b7f8c74b41eab8837","vip":1,"crmLevel":7,"crmLevelSwitch":0,"authorIdStr":"3574669353038503","idStr":"3574669353038503"},"htmlText":"Nice","listText":"Nice","text":"Nice","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/321279456","repostId":1146457045,"repostType":4,"repost":{"id":"1146457045","kind":"news","pubTimestamp":1615444150,"share":"https://www.laohu8.com/m/news/1146457045?lang=&edition=full","pubTime":"2021-03-11 14:29","market":"us","language":"en","title":"Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall","url":"https://stock-news.laohu8.com/highlight/detail?id=1146457045","media":"Bloomberg","summary":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, ","content":"<ul>\n <li>Magna, Foxconn seen as main contenders for vehicle partnership</li>\n <li>Automakers reluctant to support new, disruptive industry rival</li>\n</ul>\n<p>Apple Inc.&nbsp;has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.</p>\n<p>As the tech giant plots a&nbsp;foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.</p>\n<p>To build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as&nbsp;Foxconn&nbsp;or&nbsp;Magna International Inc.</p>\n<p>The Cupertino, California-based company has reached out to automakers including&nbsp;Hyundai Motor Co., but the discussions have&nbsp;not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.</p>\n<p>A longtime manager at both Apple andT&nbsp;esla Inc.&nbsp;said this would be like Apple asking bitter smartphone rival&nbsp;Samsung Electronics Co.&nbsp;to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.</p>\n<p>Indeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and&nbsp;Kia Motors Corp.&nbsp;confirmed talks on the development of an electric car, but&nbsp;backtracked soon after. Apple’s self-driving car team met with representatives from&nbsp;Ferrari NV&nbsp;last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.</p>\n<p>In February,Nissan Motor Co.saidit wasn’t&nbsp;in talks with Apple.Volkswagen AG&nbsp;Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.</p>\n<p>For its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd.&nbsp;and&nbsp;Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.</p>\n<p>Factories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.</p>\n<p><img src=\"https://static.tigerbbs.com/62eb94f5f65a5ffff303f71e5c48298f\" tg-width=\"865\" tg-height=\"500\"></p>\n<p>Tesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.</p>\n<p>Auto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.</p>\n<p>Apple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.</p>\n<p>This is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.</p>\n<p>Foxconn, also known as&nbsp;Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled&nbsp;a deal to assemble&nbsp;more than 250,000 EVs a year for the startup&nbsp;Fisker Inc.</p>\n<p>An Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.</p>\n<p>Magna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG&nbsp;and Jaguar Land Rover.</p>\n<p>The CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.</p>\n<p>Magna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.</p>\n<p>For its part, Apple appears to be designing its car with production in mind. The company recently&nbsp;posted&nbsp;a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Tilts to iPhone Playbook for Car as Automaker Talks Stall\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-11 14:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146457045","content_text":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.\nAs the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.\nTo build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as Foxconn or Magna International Inc.\nThe Cupertino, California-based company has reached out to automakers including Hyundai Motor Co., but the discussions have not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.\nA longtime manager at both Apple andT esla Inc. said this would be like Apple asking bitter smartphone rival Samsung Electronics Co. to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.\nIndeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and Kia Motors Corp. confirmed talks on the development of an electric car, but backtracked soon after. Apple’s self-driving car team met with representatives from Ferrari NV last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.\nIn February,Nissan Motor Co.saidit wasn’t in talks with Apple.Volkswagen AG Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.\nFor its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd. and Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.\nFactories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.\n\nTesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.\nAuto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.\nApple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.\nThis is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.\nFoxconn, also known as Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled a deal to assemble more than 250,000 EVs a year for the startup Fisker Inc.\nAn Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.\nMagna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG and Jaguar Land Rover.\nThe CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.\nMagna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.\nFor its part, Apple appears to be designing its car with production in mind. The company recently posted a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":321279252,"gmtCreate":1615445468376,"gmtModify":1703489140506,"author":{"id":"3574806246814672","authorId":"3574806246814672","name":"DC9999","avatar":"https://static.tigerbbs.com/eba9b04ff8eac8415c9dc1c2ab0d5ed2","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3574806246814672","idStr":"3574806246814672"},"htmlText":"🤔🤔🤔","listText":"🤔🤔🤔","text":"🤔🤔🤔","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/321279252","repostId":1146457045,"repostType":2,"repost":{"id":"1146457045","kind":"news","pubTimestamp":1615444150,"share":"https://www.laohu8.com/m/news/1146457045?lang=&edition=full","pubTime":"2021-03-11 14:29","market":"us","language":"en","title":"Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall","url":"https://stock-news.laohu8.com/highlight/detail?id=1146457045","media":"Bloomberg","summary":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, ","content":"<ul>\n <li>Magna, Foxconn seen as main contenders for vehicle partnership</li>\n <li>Automakers reluctant to support new, disruptive industry rival</li>\n</ul>\n<p>Apple Inc.&nbsp;has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.</p>\n<p>As the tech giant plots a&nbsp;foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.</p>\n<p>To build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as&nbsp;Foxconn&nbsp;or&nbsp;Magna International Inc.</p>\n<p>The Cupertino, California-based company has reached out to automakers including&nbsp;Hyundai Motor Co., but the discussions have&nbsp;not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.</p>\n<p>A longtime manager at both Apple andT&nbsp;esla Inc.&nbsp;said this would be like Apple asking bitter smartphone rival&nbsp;Samsung Electronics Co.&nbsp;to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.</p>\n<p>Indeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and&nbsp;Kia Motors Corp.&nbsp;confirmed talks on the development of an electric car, but&nbsp;backtracked soon after. Apple’s self-driving car team met with representatives from&nbsp;Ferrari NV&nbsp;last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.</p>\n<p>In February,Nissan Motor Co.saidit wasn’t&nbsp;in talks with Apple.Volkswagen AG&nbsp;Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.</p>\n<p>For its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd.&nbsp;and&nbsp;Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.</p>\n<p>Factories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.</p>\n<p><img src=\"https://static.tigerbbs.com/62eb94f5f65a5ffff303f71e5c48298f\" tg-width=\"865\" tg-height=\"500\"></p>\n<p>Tesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.</p>\n<p>Auto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.</p>\n<p>Apple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.</p>\n<p>This is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.</p>\n<p>Foxconn, also known as&nbsp;Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled&nbsp;a deal to assemble&nbsp;more than 250,000 EVs a year for the startup&nbsp;Fisker Inc.</p>\n<p>An Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.</p>\n<p>Magna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG&nbsp;and Jaguar Land Rover.</p>\n<p>The CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.</p>\n<p>Magna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.</p>\n<p>For its part, Apple appears to be designing its car with production in mind. The company recently&nbsp;posted&nbsp;a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Tilts to iPhone Playbook for Car as Automaker Talks Stall\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-11 14:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146457045","content_text":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.\nAs the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.\nTo build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as Foxconn or Magna International Inc.\nThe Cupertino, California-based company has reached out to automakers including Hyundai Motor Co., but the discussions have not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.\nA longtime manager at both Apple andT esla Inc. said this would be like Apple asking bitter smartphone rival Samsung Electronics Co. to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.\nIndeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and Kia Motors Corp. confirmed talks on the development of an electric car, but backtracked soon after. Apple’s self-driving car team met with representatives from Ferrari NV last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.\nIn February,Nissan Motor Co.saidit wasn’t in talks with Apple.Volkswagen AG Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.\nFor its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd. and Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.\nFactories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.\n\nTesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.\nAuto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.\nApple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.\nThis is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.\nFoxconn, also known as Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled a deal to assemble more than 250,000 EVs a year for the startup Fisker Inc.\nAn Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.\nMagna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG and Jaguar Land Rover.\nThe CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.\nMagna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.\nFor its part, Apple appears to be designing its car with production in mind. The company recently posted a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":321244017,"gmtCreate":1615444963539,"gmtModify":1703489136347,"author":{"id":"3557632577472341","authorId":"3557632577472341","name":"sengfuh","avatar":"https://static.tigerbbs.com/221eceb3fd757b12b2f77f2d96659412","vip":1,"crmLevel":4,"crmLevelSwitch":0,"authorIdStr":"3557632577472341","idStr":"3557632577472341"},"htmlText":"Like comment and thanks&nbsp;","listText":"Like comment and thanks&nbsp;","text":"Like comment and thanks","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/321244017","repostId":1146457045,"repostType":4,"repost":{"id":"1146457045","kind":"news","pubTimestamp":1615444150,"share":"https://www.laohu8.com/m/news/1146457045?lang=&edition=full","pubTime":"2021-03-11 14:29","market":"us","language":"en","title":"Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall","url":"https://stock-news.laohu8.com/highlight/detail?id=1146457045","media":"Bloomberg","summary":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, ","content":"<ul>\n <li>Magna, Foxconn seen as main contenders for vehicle partnership</li>\n <li>Automakers reluctant to support new, disruptive industry rival</li>\n</ul>\n<p>Apple Inc.&nbsp;has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.</p>\n<p>As the tech giant plots a&nbsp;foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.</p>\n<p>To build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as&nbsp;Foxconn&nbsp;or&nbsp;Magna International Inc.</p>\n<p>The Cupertino, California-based company has reached out to automakers including&nbsp;Hyundai Motor Co., but the discussions have&nbsp;not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.</p>\n<p>A longtime manager at both Apple andT&nbsp;esla Inc.&nbsp;said this would be like Apple asking bitter smartphone rival&nbsp;Samsung Electronics Co.&nbsp;to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.</p>\n<p>Indeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and&nbsp;Kia Motors Corp.&nbsp;confirmed talks on the development of an electric car, but&nbsp;backtracked soon after. Apple’s self-driving car team met with representatives from&nbsp;Ferrari NV&nbsp;last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.</p>\n<p>In February,Nissan Motor Co.saidit wasn’t&nbsp;in talks with Apple.Volkswagen AG&nbsp;Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.</p>\n<p>For its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd.&nbsp;and&nbsp;Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.</p>\n<p>Factories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.</p>\n<p><img src=\"https://static.tigerbbs.com/62eb94f5f65a5ffff303f71e5c48298f\" tg-width=\"865\" tg-height=\"500\"></p>\n<p>Tesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.</p>\n<p>Auto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.</p>\n<p>Apple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.</p>\n<p>This is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.</p>\n<p>Foxconn, also known as&nbsp;Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled&nbsp;a deal to assemble&nbsp;more than 250,000 EVs a year for the startup&nbsp;Fisker Inc.</p>\n<p>An Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.</p>\n<p>Magna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG&nbsp;and Jaguar Land Rover.</p>\n<p>The CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.</p>\n<p>Magna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.</p>\n<p>For its part, Apple appears to be designing its car with production in mind. The company recently&nbsp;posted&nbsp;a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Tilts to iPhone Playbook for Car as Automaker Talks Stall\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-11 14:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146457045","content_text":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.\nAs the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.\nTo build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as Foxconn or Magna International Inc.\nThe Cupertino, California-based company has reached out to automakers including Hyundai Motor Co., but the discussions have not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.\nA longtime manager at both Apple andT esla Inc. said this would be like Apple asking bitter smartphone rival Samsung Electronics Co. to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.\nIndeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and Kia Motors Corp. confirmed talks on the development of an electric car, but backtracked soon after. Apple’s self-driving car team met with representatives from Ferrari NV last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.\nIn February,Nissan Motor Co.saidit wasn’t in talks with Apple.Volkswagen AG Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.\nFor its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd. and Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.\nFactories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.\n\nTesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.\nAuto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.\nApple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.\nThis is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.\nFoxconn, also known as Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled a deal to assemble more than 250,000 EVs a year for the startup Fisker Inc.\nAn Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.\nMagna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG and Jaguar Land Rover.\nThe CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.\nMagna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.\nFor its part, Apple appears to be designing its car with production in mind. The company recently posted a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":321248719,"gmtCreate":1615444488231,"gmtModify":1703489132194,"author":{"id":"3571883927757999","authorId":"3571883927757999","name":"Powellpjw","avatar":"https://static.tigerbbs.com/a754f261a33bebc4e29ddfbefc66ca01","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3571883927757999","idStr":"3571883927757999"},"htmlText":"👍🏼👍🏼👍🏼","listText":"👍🏼👍🏼👍🏼","text":"👍🏼👍🏼👍🏼","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/321248719","repostId":1146457045,"repostType":4,"repost":{"id":"1146457045","kind":"news","pubTimestamp":1615444150,"share":"https://www.laohu8.com/m/news/1146457045?lang=&edition=full","pubTime":"2021-03-11 14:29","market":"us","language":"en","title":"Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall","url":"https://stock-news.laohu8.com/highlight/detail?id=1146457045","media":"Bloomberg","summary":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, ","content":"<ul>\n <li>Magna, Foxconn seen as main contenders for vehicle partnership</li>\n <li>Automakers reluctant to support new, disruptive industry rival</li>\n</ul>\n<p>Apple Inc.&nbsp;has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.</p>\n<p>As the tech giant plots a&nbsp;foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.</p>\n<p>To build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as&nbsp;Foxconn&nbsp;or&nbsp;Magna International Inc.</p>\n<p>The Cupertino, California-based company has reached out to automakers including&nbsp;Hyundai Motor Co., but the discussions have&nbsp;not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.</p>\n<p>A longtime manager at both Apple andT&nbsp;esla Inc.&nbsp;said this would be like Apple asking bitter smartphone rival&nbsp;Samsung Electronics Co.&nbsp;to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.</p>\n<p>Indeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and&nbsp;Kia Motors Corp.&nbsp;confirmed talks on the development of an electric car, but&nbsp;backtracked soon after. Apple’s self-driving car team met with representatives from&nbsp;Ferrari NV&nbsp;last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.</p>\n<p>In February,Nissan Motor Co.saidit wasn’t&nbsp;in talks with Apple.Volkswagen AG&nbsp;Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.</p>\n<p>For its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd.&nbsp;and&nbsp;Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.</p>\n<p>Factories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.</p>\n<p><img src=\"https://static.tigerbbs.com/62eb94f5f65a5ffff303f71e5c48298f\" tg-width=\"865\" tg-height=\"500\"></p>\n<p>Tesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.</p>\n<p>Auto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.</p>\n<p>Apple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.</p>\n<p>This is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.</p>\n<p>Foxconn, also known as&nbsp;Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled&nbsp;a deal to assemble&nbsp;more than 250,000 EVs a year for the startup&nbsp;Fisker Inc.</p>\n<p>An Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.</p>\n<p>Magna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG&nbsp;and Jaguar Land Rover.</p>\n<p>The CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.</p>\n<p>Magna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.</p>\n<p>For its part, Apple appears to be designing its car with production in mind. The company recently&nbsp;posted&nbsp;a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Tilts to iPhone Playbook for Car as Automaker Talks Stall\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-11 14:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146457045","content_text":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.\nAs the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.\nTo build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as Foxconn or Magna International Inc.\nThe Cupertino, California-based company has reached out to automakers including Hyundai Motor Co., but the discussions have not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.\nA longtime manager at both Apple andT esla Inc. said this would be like Apple asking bitter smartphone rival Samsung Electronics Co. to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.\nIndeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and Kia Motors Corp. confirmed talks on the development of an electric car, but backtracked soon after. Apple’s self-driving car team met with representatives from Ferrari NV last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.\nIn February,Nissan Motor Co.saidit wasn’t in talks with Apple.Volkswagen AG Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.\nFor its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd. and Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.\nFactories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.\n\nTesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.\nAuto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.\nApple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.\nThis is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.\nFoxconn, also known as Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled a deal to assemble more than 250,000 EVs a year for the startup Fisker Inc.\nAn Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.\nMagna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG and Jaguar Land Rover.\nThe CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.\nMagna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.\nFor its part, Apple appears to be designing its car with production in mind. The company recently posted a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":321248417,"gmtCreate":1615444483039,"gmtModify":1703489131675,"author":{"id":"3568328295115570","authorId":"3568328295115570","name":"airgotnohole","avatar":"https://static.tigerbbs.com/59cddd2747d84cc7e563b9a6be9a8925","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3568328295115570","idStr":"3568328295115570"},"htmlText":"Nice","listText":"Nice","text":"Nice","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/321248417","repostId":1146457045,"repostType":4,"repost":{"id":"1146457045","kind":"news","pubTimestamp":1615444150,"share":"https://www.laohu8.com/m/news/1146457045?lang=&edition=full","pubTime":"2021-03-11 14:29","market":"us","language":"en","title":"Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall","url":"https://stock-news.laohu8.com/highlight/detail?id=1146457045","media":"Bloomberg","summary":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, ","content":"<ul>\n <li>Magna, Foxconn seen as main contenders for vehicle partnership</li>\n <li>Automakers reluctant to support new, disruptive industry rival</li>\n</ul>\n<p>Apple Inc.&nbsp;has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.</p>\n<p>As the tech giant plots a&nbsp;foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.</p>\n<p>To build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as&nbsp;Foxconn&nbsp;or&nbsp;Magna International Inc.</p>\n<p>The Cupertino, California-based company has reached out to automakers including&nbsp;Hyundai Motor Co., but the discussions have&nbsp;not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.</p>\n<p>A longtime manager at both Apple andT&nbsp;esla Inc.&nbsp;said this would be like Apple asking bitter smartphone rival&nbsp;Samsung Electronics Co.&nbsp;to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.</p>\n<p>Indeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and&nbsp;Kia Motors Corp.&nbsp;confirmed talks on the development of an electric car, but&nbsp;backtracked soon after. Apple’s self-driving car team met with representatives from&nbsp;Ferrari NV&nbsp;last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.</p>\n<p>In February,Nissan Motor Co.saidit wasn’t&nbsp;in talks with Apple.Volkswagen AG&nbsp;Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.</p>\n<p>For its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd.&nbsp;and&nbsp;Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.</p>\n<p>Factories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.</p>\n<p><img src=\"https://static.tigerbbs.com/62eb94f5f65a5ffff303f71e5c48298f\" tg-width=\"865\" tg-height=\"500\"></p>\n<p>Tesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.</p>\n<p>Auto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.</p>\n<p>Apple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.</p>\n<p>This is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.</p>\n<p>Foxconn, also known as&nbsp;Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled&nbsp;a deal to assemble&nbsp;more than 250,000 EVs a year for the startup&nbsp;Fisker Inc.</p>\n<p>An Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.</p>\n<p>Magna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG&nbsp;and Jaguar Land Rover.</p>\n<p>The CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.</p>\n<p>Magna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.</p>\n<p>For its part, Apple appears to be designing its car with production in mind. The company recently&nbsp;posted&nbsp;a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.</p>","source":"lsy1584095487587","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Tilts to iPhone Playbook for Car as Automaker Talks Stall</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Tilts to iPhone Playbook for Car as Automaker Talks Stall\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-11 14:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia><strong>Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The ...</p>\n\n<a href=\"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.bloomberg.com/news/articles/2021-03-11/apple-tilts-to-iphone-playbook-for-car-as-automaker-talks-stall?srnd=premium-asia","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1146457045","content_text":"Magna, Foxconn seen as main contenders for vehicle partnership\nAutomakers reluctant to support new, disruptive industry rival\n\nApple Inc. has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.\nAs the tech giant plots a foray into the car market, it could adopt a similar strategy -- working with a lesser known contract manufacturer -- after talks with some brand name automakers stalled.\nTo build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as Foxconn or Magna International Inc.\nThe Cupertino, California-based company has reached out to automakers including Hyundai Motor Co., but the discussions have not gone well. In this scenario, Apple would develop an autonomous system for the vehicle, the interior and external design, and on-board technology, while leaving the final production to the carmaker. Such a deal would essentially ask an existing car company to shed its brand and become a contract assembler for a new rival.\nA longtime manager at both Apple andT esla Inc. said this would be like Apple asking bitter smartphone rival Samsung Electronics Co. to manufacture the iPhone. Apple wants to challenge the assumptions of how a car works -- how the seats are made, how the body looks, the person said. A traditional automaker would be reluctant to help such a potentially disruptive competitor, said the person, who asked not to be identified discussing private matters.\nIndeed, discussions between Apple and the car industry seem to have fizzled in recent months. Hyundai and Kia Motors Corp. confirmed talks on the development of an electric car, but backtracked soon after. Apple’s self-driving car team met with representatives from Ferrari NV last year. It’s unclear what was discussed, but the talks didn’t advance, according to a person familiar with the meeting.\nIn February,Nissan Motor Co.saidit wasn’t in talks with Apple.Volkswagen AG Chief Executive Officer Herbert Diess said he’s “not scared” of Apple’s entry into the industry.BMW AG’s CFO recently said he sleeps peacefully.\nFor its computers, phones and tablets, Apple relies on contract manufacturers such as Foxconn,Pegatron,Wistron,Flex Ltd. and Luxshare. The iPhone maker has avoided building its own factories, an effort that would cost billions of dollars in construction, worker pay and training, along with new liabilities and complex deals with local governments.\nFactories are generally low-margin businesses. Apple leaves that to partners, while focusing on product design and development. The company’s profit margins dwarf those of suppliers such as Foxconn and Pegatron.\n\nTesla, the most successful electric carmaker to date, has lost billions of dollars running its own factories and only recently began generating regular income. Last year, the company reported a profit of almost $700 million. Apple made more than $60 billion in the same period.\nAuto industry “profit margins are lower than Apple’s current model,” Goldman Sachs analysts wrote in a recent note to investors. Some luxury brands, such as Ferrari, are more profitable, but those are “edge cases and potentially difficult to replicate at higher volumes,” the analysts added.\nApple is more likely to go with a contract manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm the CarLab. He thinks a partnership with an existing carmaker would be a power struggle because both companies are used to tightly controlling their supply chains.\nThis is why Foxconn and Magna are two primary contenders for Apple’s business, according to industry insiders.\nFoxconn, also known as Hon Hai Precision Industry Co., has an existing relationship with Apple as the main assembler of iPhones. And the Taiwanese company is already branching out into the auto business. In October, it introduced an electric vehicle chassis and a software platform to help carmakers bring models to market faster. Last month, it unveiled a deal to assemble more than 250,000 EVs a year for the startup Fisker Inc.\nAn Apple employee involved in manufacturing said Foxconn is used to having Apple engineers tell it what to do and that the company’s factories are already filled with Apple-designed equipment. The person asked not to be identified discussing sensitive matters.\nMagna has some history with Apple, too. The two were in talks to build Apple’s car when the iPhone maker first set out on this path about five years ago. Magna is also a lot more experienced at making cars. It assembles luxury models for companies including BMW,Daimler AG and Jaguar Land Rover.\nThe CEO of a well known self-driving car company was surprised to see Apple talking to existing carmakers when an option like Magna exists.\nMagna is the most logical choice, said Noble, who has worked with the Canadian auto supplier on projects in the past and calls the company “amazingly good” at what they do.\nFor its part, Apple appears to be designing its car with production in mind. The company recently posted a job listing seeking a “senior hands on manufacturing engineer” for its special projects group, the team leading its work on a car. The candidate will be responsible for growing a team of engineers focused on manufacturing strategy and the supply chain. The person is also required to have experience working with aluminum, steel and composites, key materials in cars.","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":11,"commentSize":12,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}