Society Pass shares fell more than 50% in premarket trading as the stock rose 436.67% on last day.In a huge first, Vietnam-based digital technology company Society Pass announced a US$26 million initial public offering, with its shares listed on the Nasdaq Capital Market (Nasdaq) beginning November 9, 2021.
According to a statement released by the company, this makes Society Pass the first-ever Vietnamese company to make a traditional stock listing outside of its home country.
One of the leading loyalty and analytics firms in the region, SoPa has – since its inception in 2018 – welcomed hundreds of thousands of consumers onto its ecosystem which includes SoPa.asia – an online commerce platform and #HOTTAB, which hosts order management, enterprise solutions, and point-of-sales (POS) services for its clients.
More recently, the company also acquired e-commerce platform Leflair, which focuses on allowing online shoppers to buy premium lifestyle products (such as shoes, clothes, food, and baby accessories) at discounted prices.