变相降价？特斯拉在全球范围推出购车奖励计划_老虎社区_美港股上老虎

变相降价？特斯拉在全球范围推出购车奖励计划

华尔街见闻2023-07-07

昨天刚签下《承诺书》不打“价格战”，今天特斯拉就为车主送上了新的“福利”。周五，特斯拉在全球推出了一项新计划，允许买家通过现有客户的推荐获得额外奖励。该计划已在特斯拉最大的市场推出，包括美国、中国大陆和香港、德国、法国、加拿大、墨西哥和新加坡。在美国地区，自7月6日开始，消费者购买特斯拉新款Model 3或Model Y时，如果使用推荐链接下单购买，将享受500美元的折扣。特斯拉网站上写道：从...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

天空使者
·2023-07-08
高人实在是高
回复
点赞
举报
HooksMan
·2023-07-07
哈哈哈哈
回复
1
举报
大赢家马斯克
·2023-07-07
懂人情世故
回复
1
举报
陈大虾
·2023-07-07
传销模式
回复
点赞
举报
收起
- 尛田:
  错，是因为特斯拉想降价，中国强迫特斯拉不降价。
  2023-07-08
  回复
  举报

热议股票

7x24

全部

关于我们·老虎社区守则·老虎社区账号管理规范·老虎社区服务协议·老虎社区隐私政策

公司名称：北京至简风宜信息技术有限公司

违法和不良信息投诉：010-5681-3562（工作时间9:30-18:30）

邮箱：service@laohu8.com

营业执照：91110105MA01A4U55R

ICP备：京ICP备18016422号

网安备：京公网安备11010502036490

关注我们

{"i18n":{"language":"zh_CN"},"data":{"share":"https://www.laohu8.com/m/news/1132709726?lang=zh_CN&edition=full","thumbnail":"https://static.tigerbbs.com/340d3c04436bbba1df239d6d4a7e3fd2","is_english":false,"pubTime":"2023-07-07 21:58","share_image_url":"https://static.laohu8.com/cc96873d3d23ee6ac10685520df9c100","id":"1132709726","market":"us","top_or_hot":-1,"title":"变相降价？特斯拉在全球范围推出购车奖励计划","media":"华尔街见闻","content":"<div>\n<p>昨天刚签下《承诺书》不打“价格战”，今天特斯拉就为车主送上了新的“福利”。周五，特斯拉在全球推出了一项新计划，允许买家通过现有客户的推荐获得额外奖励。该计划已在特斯拉最大的市场推出，包括美国、中国大陆和香港、德国、法国、加拿大、墨西哥和新加坡。在美国地区，自7月6日开始，消费者购买特斯拉新款Model 3或Model Y时，如果使用推荐链接下单购买，将享受500美元的折扣。特斯拉网站上写道：从...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3692738\">网页链接</a>\n\n</div>\n","source":"live_wallstreetcn","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>变相降价？特斯拉在全球范围推出购车奖励计划</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n变相降价？特斯拉在全球范围推出购车奖励计划\n</h2>\n\n<h4 class=\"meta\">\n\n\n2023-07-07 21:58 北京时间&nbsp;&nbsp;&nbsp;<a href=https://wallstreetcn.com/articles/3692738><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>昨天刚签下《承诺书》不打“价格战”，今天特斯拉就为车主送上了新的“福利”。周五，特斯拉在全球推出了一项新计划，允许买家通过现有客户的推荐获得额外奖励。该计划已在特斯拉最大的市场推出，包括美国、中国大陆和香港、德国、法国、加拿大、墨西哥和新加坡。在美国地区，自7月6日开始，消费者购买特斯拉新款Model 3或Model Y时，如果使用推荐链接下单购买，将享受500美元的折扣。特斯拉网站上写道：从...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3692738\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"TSLA","symbol_name":"特斯拉","start_time":0,"source_url":"https://wallstreetcn.com/articles/3692738","article_id":"1132709726","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/340d3c04436bbba1df239d6d4a7e3fd2"],"rights":{"source":"live_wallstreetcn","url":"https://wallstreetcn.com/articles/3692738","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=1132709726","pubTimestamp":1688738299,"columns":[],"sourceInfo":{"source_id":"live_wallstreetcn","name":"华尔街见闻"},"weMediaInfo":null,"summary":"如果使用推荐链接下单购买，将享受500美元的折扣。","collect":0,"end_time":0,"defaultTopTitle":"wallstreetcn.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"TSLA":"特斯拉"},"translate_title":"Disguised price reduction? Tesla launched a car purchase incentive plan on a global scale","themeId":"","isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/010cefa44ce8ba99b42cef972f9b2c1c","symbols_score_info":{"TSLA":1.1},"content_text":"昨天刚签下《承诺书》不打“价格战”，今天特斯拉就为车主送上了新的“福利”。周五，特斯拉在全球推出了一项新计划，允许买家通过现有客户的推荐获得额外奖励。该计划已在特斯拉最大的市场推出，包括美国、中国大陆和香港、德国、法国、加拿大、墨西哥和新加坡。在美国地区，自7月6日开始，消费者购买特斯拉新款Model 3或Model Y时，如果使用推荐链接下单购买，将享受500美元的折扣。特斯拉网站上写道：从2023年7月6日开始，如果您的朋友使用您的推荐链接订购了新的Model 3或Model Y：他们将获得500美元的购买优惠以及3个月的全自动驾驶（EAP）功能；您将收到10000推荐积分。特斯拉表示，如果在中国购买Model Y或Model 3的新买家能提供现有车主的推荐，将向他们提供人民币3500元的现金回扣，以及90天EAP免费试用权。引荐人可享7000积分奖励、可兑换超充额度、儿童学步车等。特斯拉的“引荐奖励升级”是否属于价格战的延续？7月6日，在2023中国汽车论坛上，特斯拉、比亚迪、长城、上汽等16家车企签订《汽车行业维护公平市场秩序承诺书》，承诺的内容包括“坚持遵守行规行约，规范市场营销活动，维护公平竞争秩序，不以非正常价格扰乱市场公平竞争秩序。”那么7月7日升级引荐奖励，是否意味着特斯拉违背了《承诺书》的要求呢？据证券时报援引北京市京师律师事务所合伙人卢鼎亮律师表示，通过升级引荐奖励的方式给予消费者相应的现金奖励、免费试用权、积分奖励等，应该被认为是价格补贴。但是正常范围内的补贴政策升级以及价格优惠，不属于“扰乱市场公平竞争秩序的非正常价格”。有分析称，在此之前，特斯拉一直专注于用直接降价来促进销量，但传统汽车制造商历来是通过员工和忠诚度折扣来降低汽车的价格。换句话说，这种方式的促销策略，在传统车企早就很常见。7月7日的引荐奖励升级，也意味着特斯拉在促销活动中推出了新的策略：更重视维护老客户的黏性，而非一味地追求新客户的增加。独立国际策略研究员陈佳接受证券时报记者采访时表示，特斯拉的本次更新引荐政策确实存在某种程度上的隐形价格战促销效应，毕竟3500元尾款抵扣本身就是变相价格补贴金。但一来其不是直接价格战，二来其内容远不止市场看到的价格补贴金这么简单粗暴，其中更有消费者权益维护与新旧客户平衡的内容，极具提升老客户黏性的特征。","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":195578735951968,"gmtCreate":1688785649359,"gmtModify":1688785650745,"author":{"id":"11107014341500","authorId":"11107014341500","name":"天空使者","avatar":"https://static.tigerbbs.com/c86841c011641e27a5e95607f7abd2c9","vip":1,"crmLevel":9,"crmLevelSwitch":0,"idStr":"11107014341500","authorIdStr":"11107014341500"},"htmlText":"高人 实在是高&nbsp;","listText":"高人 实在是高&nbsp;","text":"高人 实在是高","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/195578735951968","repostId":1132709726,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":195404879159528,"gmtCreate":1688743356368,"gmtModify":1688743357686,"author":{"id":"3485379668728888","authorId":"3485379668728888","name":"HooksMan","avatar":"https://static.tigerbbs.com/97c3658b49f3f4b0337ed8186a94f488","vip":1,"hat":"https://static.tigerbbs.com/b073a07f77dbe6b3bec6b12311fde6bd","crmLevel":6,"crmLevelSwitch":1,"idStr":"3485379668728888","authorIdStr":"3485379668728888"},"htmlText":"哈哈哈哈","listText":"哈哈哈哈","text":"哈哈哈哈","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/195404879159528","repostId":1132709726,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":195386737618984,"gmtCreate":1688738878165,"gmtModify":1688738879602,"author":{"id":"3561853491958832","authorId":"3561853491958832","name":"大赢家马斯克","avatar":"https://static.tigerbbs.com/9d18be4282d413cee74be285e3918841","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3561853491958832","authorIdStr":"3561853491958832"},"htmlText":"懂人情世故","listText":"懂人情世故","text":"懂人情世故","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/195386737618984","repostId":1132709726,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":195386508578936,"gmtCreate":1688738719297,"gmtModify":1688739272672,"author":{"id":"3442231050883236","authorId":"3442231050883236","name":"陈大虾","avatar":"https://static.tigerbbs.com/85d1baa4ff5bb93239fd8b0e33b6289b","vip":1,"hat":"https://static.tigerbbs.com/f84d87792f02cf78e80ee34979fd31e5","crmLevel":6,"crmLevelSwitch":1,"idStr":"3442231050883236","authorIdStr":"3442231050883236"},"htmlText":"传销模式","listText":"传销模式","text":"传销模式","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/195386508578936","repostId":1132709726,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":8029679,"gmtCreate":1688751194062,"gmtModify":1688751197783,"authorId":3460093800241780,"author":{"id":3460093800241780,"idStr":"3460093800241780","authorId":3460093800241780,"name":"尛田","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":195386508578936,"type":1,"supId":0,"prevId":0,"content":"错，是因为特斯拉想降价，中国强迫特斯拉不降价。","text":"错，是因为特斯拉想降价，中国强迫特斯拉不降价。","html":"错，是因为特斯拉想降价，中国强迫特斯拉不降价。"}],"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":2,"commentSize":4,"repostSize":4,"favoriteSize":2,"likeStatus":false,"favoriteStatus":false}}