Grab touts food and grocery deliveries as ride-hailing slows_老虎社区_美港股上老虎

Grab touts food and grocery deliveries as ride-hailing slows

Nikkei Asia2021-10-21

Singapore company hopes sales promotion app helps corral new partners A Grab delivery person checks his bicycle outside a fast food chain in Singapore: The company is strengthening its home delivery ...

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AntonyGeorge
·2021-10-27
https://www.reddit.com/r/SPACs/comments/ppopbu/agc_grabcom_40_shorted_spac_that_could_present_a/
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Showcase
·2021-10-26
Ok
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Alconies
·2021-10-22
Need more positive news!
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woah
·2021-10-21
Pls like
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rhengheng
·2021-10-21
Not very informative
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- Alconies:
  Yes
  2021-10-22
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- woah:
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BubTigger
·2021-10-21
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- Showcase:
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  2021-10-26
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- Kingkong1234:
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DoreamonGo
·2021-10-21
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JohnsonYeo
·2021-10-21
Nice
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The app shows a spend of 40 Singapore dollars ($27.73) helped lift sales by SG$440.\nThe platform also helps companies tailor their adverts to appear high in customer searches. In Plain Vanilla's case, that means including words such as \"coffee\" and \"bakery.\" The app \"does boost our sales and for me as a marketer, I am more confident in the results,\" says the Plain Vanilla official.\nGrab has captured around half the market for food delivery services in Southeast Asia, according to a report by Singaporean consultancy Momentum Works. It offers its sales promotion tool to partner restaurants as an app or online free of charge. The tool lets restaurants access data by smartphone, such as daily menu-based sales and sales trends by time of day.\nRestaurants are equipped with terminals to receive orders from multiple delivery services. (Photo by Takashi Nakano)\nBefore it began using Grab's app, Plain Vanilla could only analyze sales trends based on quarterly figures. Now it can hone in on customer trends through the platform, and has added an option menu that lets people order complementary items such as drinks.\nWith the number of COVID-19 infections still high in Singapore, the city-state limits restaurant dining to two people per table. For small and midsize restaurants, food deliveries help make up for sales declines. Grab's app also helps promote the digitization of their operations.\nGrab receives commissions of up to 30% on deliveries of restaurant meals. It can earn more fees if the sales promotion app helps partner restaurants generate more orders. By bringing popular restaurants into its network, the app helps Grab maintain its share of the regional market for food deliveries.\nFor the business year ended December 2020, Grab had adjusted net revenue of $800 million from the delivery business, a fourfold increase from the previous year, thanks in part to strong stay-at-home demand. By contrast, revenue from its ride-hailing business fell to $500 million from $600 million due to restrictions on movement imposed in response to the pandemic.\nWhen Grab announced in April that it was going public, it forecast revenue of $1.2 billion from the delivery business in the current business year, up 50% from the preceding year and a swing to earnings before interest, taxes, depreciation and amortization (EBITDA) of $100 million, versus a loss of $200 million in 2020.\nBut Grab is not focused just on food deliveries. In September, it began home deliveries of perishable foods in the Philippines and Thailand, after setting up similar services in Malaysia and Singapore. Through tie-ups with local farmers and suppliers, Grab offers next-day deliveries of fresh food ordered before 5 p.m. Grab already offers 20- to 30-minute delivery of groceries.\nThe market for online home delivery services is expected to keep expanding. Euromonitor International, a London-based market researcher, forecasts the gross merchandise value of online food deliveries in Southeast Asian countries will reach $28.1 billion in 2025, up from $9.4 billion in 2020. Over the same period, the total online grocery retail value is projected to rise to $11.9 billion from $4.1 billion.\nGrab is also counting on synergies between its food delivery business and the one for groceries. According to the company, 85% of people who have used its grocery delivery service also have food delivered. At present, the company has only 5% as many grocery delivery customers as food delivery customers.\nGrab plans to hold an initial public offering in the U.S. through a merger with an American special-purpose acquisition company before the end of the year. The merger values Grab at $39.6 billion.\nGrab had grown on the strength of its ride-hailing business in Southeast Asia until the COVID-19 pandemic hit in 2019. In April to June this year, its ride-hailing service saw adjusted net sales fall 13% from the previous quarter to $146 million.\nBut thanks to continued growth in its delivery business, Grab predicts adjusted net revenue of $2.2 billion from deliveries in the 2023 business year, up nearly threefold from 2020, bringing its EBITDA to $500 million. If the delivery service turns profitable this year as planned and continues to grow, Grab will be able tout its improving earnings structure to investors.\nFoodpanda riders get ready for deliveries outside a restaurant, amid a COVID-19 outbreak in Kuala Lumpur, Malaysia July 8, 2020. © Reuters\nHowever, Grab's rivals in Southeast Asia are also fighting for a bigger slice of the rapidly growing delivery market. They, like Grab, are strengthening their marketing programs. Indonesia's Gojek, for example, is providing advertising tools such as a hyperlocal targeting feature to reach customers within a 4 km radius of partner restaurants.\nFoodpanda, Grab's rival in Singapore and elsewhere, offers a marketplace for merchants to buy affordable ingredients from suppliers. 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