李想发布全员内部信：理想MEGA存在节奏问题且过分关注销量_老虎社区_美港股上老虎

李想发布全员内部信：理想MEGA存在节奏问题且过分关注销量

老虎资讯综合03-21

3月21日，理想汽车CEO李想发布全员内部信。他在内部信中复盘了理想汽车3月出现的问题和提出解决方案。李想认为，理想MEGA出现节奏问题，错误的把理想MEGA的从0到1阶段(商业验证期)当成了从1到10阶段(高速发展期)进行经营。另外，理想汽车从上至下过于关注销量和竞争，让欲望超越了价值。

李想认为，理想汽车将会耐心地把理想MEGA按照从0到1的节奏去经营，聚焦核心的用户群体，聚焦高端纯电消费能力强的城市。放弃全面开花的销售策略，集中在头部城市的大型零售中心进行产品体验和试驾，并在这些城市加速建设超充站。当有效的完成了从0到1的阶段后，再向更多的城市和更大的用户群体进行推广。

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

回心转意
·03-21
没认识到问题
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李飞飞
·03-21
太高了，得降价20万
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1
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坚守2025
·03-21
巨婴真特么多
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nicK
·03-21
理想承认错误不难，但跟着备货的供应商怎么办？里面的一些设计包括外观内饰已经这样怎么办？全部推翻重新定义设计？还是改能改的，接受不能改的？
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找到一条长雪道
·03-21
妈的！🔨财报会才说了要卖80万！这不到一个月就怂了？这是欺诈啊！！！
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CMax
·03-21
什么都怪别人……
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1
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zzz_3609
·03-21
认错做了，降价跟上
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高飞aa
·03-21
认栽了
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Jet2017
·03-21
后悔来不及了
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无线电静默_4668
·03-21
巨婴
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1
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呵哈哈哈洗洗
·03-21
这点作战能力就受不了了
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_spike
·03-21
奠动车事件凉凉
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1
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杨一宇
·03-21
加油理想汽车
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