蔚来销量环比跌六成，造车新势力阵营大变天_老虎社区_美港股上老虎

蔚来销量环比跌六成，造车新势力阵营大变天

虎嗅2021-11-01

出品 | 虎嗅汽车组作者 | 王笑渔又到了，每月1号的晒销量时间。 11月1日，小鹏汽车、理想汽车、蔚来汽车相继公布10月交付量数据。虽然，三家都被“缺芯”难题所困，但蔚来的情况更加复杂——10月，蔚来共交付新车3,667台。作为对比，小鹏10月交付量达到10,138台，理想的交付量为7,649台。小鹏汽车时隔许久，再次登顶造车新势力月销榜榜首。刚收获360集团融资的哪吒汽车，以8,107...

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CalvinChong
·2021-11-02
留意
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神话者
·2021-11-02
[微笑]
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2
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- 十八顺:
  越来越严重了 [难过]
  2021-11-02
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Youn7276
·2021-11-02
阅
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- 神话者:
  [微笑]
  2021-11-02
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MrVtr
·2021-11-02
说说你对这篇新闻的看法...
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- MrVtr:
  赞我
  2021-11-02
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嘞撸虎7
·2021-11-02
阅。
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Blueberryoh
·2021-11-02
好
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5
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牛牛火龙
·2021-11-02
还是看好蔚来
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- 红金鱼辣椒:
  嗯🤝
  2021-11-02
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股海摩西
·2021-11-02
猛
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- 股海摩西:
  猛
  2021-11-02
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Yeong
·2021-11-01
Y
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- Yeong:
  Y
  2021-11-01
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's sales volume fell by 60% month-on-month, and the new force camp for building cars changed greatly","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/06ac2af4156ba9cdded729bf8bb62027","symbols_score_info":{"LI":0.9,"NIO":0.9,"XPEV":0.9},"content_text":"出品 | 虎嗅汽车组\n作者 | 王笑渔\n又到了，每月1号的晒销量时间。\n11月1日，小鹏汽车、理想汽车、蔚来汽车相继公布10月交付量数据。虽然，三家都被“缺芯”难题所困，但蔚来的情况更加复杂——10月，蔚来共交付新车3,667台。作为对比，小鹏10月交付量达到10,138台，理想的交付量为7,649台。\n小鹏汽车时隔许久，再次登顶造车新势力月销榜榜首。\n刚收获360集团融资的哪吒汽车，以8,107台的成绩挤进第二名。理想汽车守住了前三的位置。威马汽车以5,025台的成绩，位列第四。然而，上月还在“冠军宝座”上的蔚来，却在Q3财报出炉之前，跌出了销量第一阵营。\n\n销量的短暂掉队，或许是客观因素造成的。但另一方面，以哪吒为首的二线新势力正在崛起，以大众ID.系列为首的传统车企纯电动品牌正在快速上量。蔚来和理想，这两家占尽了资本、市场先发优势的品牌，需要紧张起来了。\n一、新势力卖起了“减配车”？\n“10月订单情况还不错，创了历史新高。因为生产线阶段性升级，耽误了交车，我们也给这部分用户额外准备了积分。”在蔚来公布10月销量数据后，蔚来企业传播负责人马麟如是说道。\n11月1日，蔚来公布2021年10月交付量，共交付新车3,667台。而相比9月的交付量10,628台，蔚来月销量环比下滑了65.5%。如马麟所给出的说法一致：10月，江淮蔚来合肥先进制造基地生产线完成了阶段性改造，主要是为了应对ET7等后续车型的投产。直到10月下旬起，才逐步恢复生产。\n\n事实上，多家新势力都面临“交付困难”的情况，但更多的压力还是来自供应链。\n小鹏汽车副总裁、品牌公关总经理李鹏程在朋友圈写到：“‘井喷’的智能新能源市场无处不在的供应链等压力，来之不易的‘销量连续破万’，不身在其中，很难理解个中滋味。”\n有新增订单，但不能转为交付量的痛苦滋味，理想汽车是最懂的。最早喊出月销量破万的理想汽车，在9月只录得7,094辆的成绩，10月艰难攀升至了7,649辆。“10月份理想ONE新增定单数量超过14,500单，我们正在和供应商全力合作恢复毫米波雷达的供应。”理想汽车联合创始人兼总裁沈亚楠说。\n这里说的毫米波雷达供应短缺，其实是芯片短缺产生的“余震”。在2021款理想ONE，采用了五颗博世第五代毫米波雷达，在小鹏P5上同样也用了五颗同款毫米波雷达。\n毫米波雷达的上游环节主体包括各硬件、软件供应商。硬件由射频前端、数字信号处理器、天线及控制电路等部分构成，软件算法即后端算法。其中，MMIC芯片和天线PCB板是毫米波雷达的硬件核心。虽然看似简单的一个零部件，只要缺少其最核心的芯片，就根本无法完成出货。\n实际上，因为博世的上游半导体供应链影响，毫米波雷达、EPC转向系统都受到了不同程度的影响。此前威马创始人沈晖就表示：“因为马来西亚工厂意法半导体的影响，我们都没办法从博世拿到货，一直在消耗库存。但是没有办法。博世是全世界这块最好的供应商。”\n对于交付延期，理想汽车和小鹏汽车也给了用户一些解决方案。\n\n早在10月上旬，理想汽车就向等待交付的车主们，推送了“先交付后补装雷达”的交付方案，即针对原定10月-11月交付的用户可先交付安装了1个前正向+2个后角毫米波雷达的三雷达车型，并在今年12月到明年春节前为用户进行免费补装。\n理想方面还额外给出的补偿方案则为，赠送终身质保和相当于1000元钱的积分补偿。同时，也在交付方案中称，该公司已经完成了3雷达车型的安全测试。但不可否认的是，只有三个雷达的车型中，一些涉及安全功能不能使用，比如自动并线、前方横穿车辆预警不可用。\n\n小鹏则给出类似的交付方案，其中也包含两种选择：第一种是等待提车，不要权益，按顺序进行交付；另一种则为选择软件权益，签订补充协议，按顺序进行交付，预计2022年3月31日分批启动补装雷达。同时，给出了补偿：如车主选择提车后补装雷达的交付方案，将可获赠XPLIOT 3.0/3.5辅助驾驶软件（价值2.5万元）。\n蔚来的10月交付量下跌，虽然官方并未公布真正的原因，但大概率是此前芯片短暂的“余震”，叠加了工厂生产线改造带来的影响。所以，蔚来也给用户赠送积分作为补偿。\n常规上，如订单交付周期超过2个月（以订单锁定日起算），从第三个月开始，用户将获得1,000/天（相当于100元人民币/天）的延期交付积分，直至车辆交付。本次特殊情况下，原计划于2021年9月、10月交付的用户，如车辆未能如期完成交付，除上述延期交付积分外，提车后，还将一次性获得额外的2,888积分。\n当然，卖“减配车”不是长久之计。\n二、追兵赶上，新势力格局大变天\n10月销量成绩公布，有两件事更值得关注：传统车企开始追赶、二线新势力开始崛起。\n大众ID.纯电动家族10月销量达12,736台，环比9月增长25.8%。目前大众ID.家族在中国市场已经推出了5款车型，产品线遍及紧凑型车、紧凑型SUV以及中大型SUV，而中国市场也是大众ID.家族在全球范围内增速最快的地区之一。\n与特斯拉打单品爆款路线不同，大众还是延续了在燃油车时代的“套娃”路数——同一个平台，衍生众多细分车型，靠车海战术取胜。\n\n在成都投放的ID.4 CORZZ共享汽车\n首先，确实要承认传统车企在生产制造、供应链上的积累，像南北大众分别拥有上汽大众安亭MEB新能源工厂，年产能高达30万辆，而一汽-大众佛山MEB智慧工厂，年总产能超过60万辆。\n作为对比，蔚来这次影响到交付的工厂升级，也仅仅是将12万台年产能，提升到了24万整车及零部件年产能。而理想汽车在北京开建的新工厂，也仅具备10万台纯电动车的产能。而小鹏这边的产能是火力全开，按照目前的规划，其3座自建工厂扩产全部完毕后，小鹏汽车年产能有望达40万辆。\n与新势力热衷于发布新车型不同，众多传统车企都会遵循——先发布整车平台，再发布新车的原则。无论是大众的ID.纯电家族，还是通用的纯电平台奥特能，亦或是国内的自主品牌吉利、比亚迪等等。传统车企深知平台化所带来的两个优势：一是降低成本，二就是缩短研发周期。\n\n以大众的MEB平台为例，它本质上是一个模块化的开发平台。模块化平台这就好比乐高积木，汽车在开发过程中可根据不同需求对模块进行组装。对于一款车而言，模块化平台可以深度整合各模块化零部件，提升单一零件批量，提升整车的性能，有效控制成本。\n今年3月，德国大众汽车集团在其首个“电池日”（Power Day）上，就表示：大众将大规模使用标准化电池，到2030年覆盖80%的车型，以在入门级车型中降低50%的成本——通过“一体适用”的设计及庞大的生产规模，大众汽车将大幅降低电池成本。而MEB平台，实现这样目标的一个载体。\n我们还可以看到，大众在极短的时间内，就推出多款、针对不同人群和需求的产品。刚刚上市不久的全新车型ID.3，上市仅一周的时间即交付了1255辆新车。该车是上汽大众ID.家族推出的第三款产品，定位紧凑型轿车，号称是“电动时代的甲壳虫”。接下来，大众还将推出一款纯电轿跑SUV，其车型名称或为ID.5 GTX，有望在11月3日正式亮相。\n回过头来看，蔚来、理想汽车，当下都在面临产品断档的尴尬。\n蔚来目前在售的ES8、ES6、EC6三款车型，除了尺寸以外并无太大变化。基于第一代平台打造的三款车，严格意义上来说，就是同一款车的不同衍生车型而已。蔚来的ET7虽然是第二代平台，在续航里程和自动驾驶技术上都有较大的提升，但距离正式向用户交付还有数月之久。\n理想汽车同样面临这种窘境，虽然理想ONE新增订单不断，但依旧难掩它是一款2018年诞生的车型，且下一款车型X01（内部代号）仍不见任何踪影。包括后续只在招股书中出现过的纯电车型，至少要到2023年才能初见端倪。\n\n新车型难产的形势下，头部新势力的阵营也变天了。\n11月1日，哪吒汽车公布10月交付数据。数据显示，主打A0-B级市场的哪吒汽车，在10月交付了8107台新车，同比增长294%，首次突破8000台大关，连续9个月创下交付量纪录。在最新排名中，哪吒汽车首次挤进造车新势力月销量榜的第二名，仅次于小鹏汽车。\n长期在二线阵营中游走的哪吒汽车，近期算是销量、资本两手抓。10月27日，哪吒汽车宣布完成D1轮40亿元融资，由360集团领投20亿元，建银国际、中信证券投资、申万宏源香港旗下新能源产业基金、吉富创投等多家知名投资机构跟投，投后估值339亿元。相较一年前的35亿估值，翻了近10倍。\n另外还有一位暂居二线的玩家，威马汽车。\n曾因公司IPO静默期的说法，而许久未公布销量的威马，从上月起又重新加入到每月1号的销量大排名队伍中。据乘联会数据显示，2021年10月威马汽车交付新车5,025辆，同比攀升67.3%。\n威马同样是因为产品矩阵不够完善、供应商短缺等因素，在2021年的前几个月里，销量一直困在5000台上下，难以突破。1-10月，威马汽车共计交付智能电动汽车34,068辆。在总交付量方面，自2018年9月，威马开始对外交付至今，威马汽车已累计交付智能电动汽车78,597辆。但相比之下，蔚来、小鹏、理想均已突破10万辆交付量。\n\n想要追回第一阵营，威马寄希望于一款配置拉满的轿车。10月，威马汽车亮相旗下首款全场景智能纯电轿车——威马M7，配备3颗自主变焦高精超视固态激光雷达、4颗自动驾驶芯片Orin-X，最高算力达1,016TOPS，2022年量产交付。其自动驾驶硬件参数，已经与蔚来、小鹏处在同一台阶上。\n当大家的产品和技术都处在同一水平线上时，就要靠品牌和服务赢得更多用户的信赖。当然，最基础的前提条件还是，供应链和产能，不能拖了后腿。\n写在最后\n就在新势力比销量的这天，11月1日，特斯拉官网上线了全新的金融产品，消费者可以通过最低零首付的融资租赁模式购买车辆。此举，进一步拉低了特斯拉的入手门槛。\n据特斯拉内部人士介绍，此次公布的金融方案申请手续简化，优质客户仅需身份证和驾照即可办理，同时消费者可以通过线上下单并还款——理论上，你只要有驾照，就可以把特斯拉开回家。\n面对特斯拉为中国新能源市场带来的新增速，造车新势力应该多想想如何更好地接住机会。","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":843362054,"gmtCreate":1635809214972,"gmtModify":1635809215031,"author":{"id":"3573814781456643","authorId":"3573814781456643","name":"CalvinChong","avatar":"https://static.tigerbbs.com/a70af8809a95756364cc82fcfde2f404","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3573814781456643","authorIdStr":"3573814781456643"},"htmlText":"留意","listText":"留意","text":"留意","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/843362054","repostId":1119454025,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":843332695,"gmtCreate":1635807792903,"gmtModify":1635807793034,"author":{"id":"4090235052856760","authorId":"4090235052856760","name":"神话者","avatar":"https://static.tigerbbs.com/8b20ae15ae6c2600ed63bffb924fc3d1","vip":1,"hat":"https://static.tigerbbs.com/622fc56f7e67b5729addb4e78a195511","crmLevel":2,"crmLevelSwitch":0,"idStr":"4090235052856760","authorIdStr":"4090235052856760"},"htmlText":"[微笑]&nbsp;","listText":"[微笑]&nbsp;","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/843332695","repostId":1119454025,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6416102,"gmtCreate":1635807976937,"gmtModify":1635807977048,"authorId":3501998685270291,"author":{"id":3501998685270291,"idStr":"3501998685270291","authorId":3501998685270291,"name":"十八顺","avatar":"https://static.tigerbbs.com/65272cb112539122118d0010eda02867","vip":1,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":843332695,"type":1,"supId":0,"prevId":0,"content":"越来越严重了 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