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德道者
2022-11-14
白酒只能降价了，大势所趋
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2022-06-11
$特斯拉(TSLA)$
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2022-04-21
$特斯拉(TSLA)$
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汪琦雯“双11”刚过，就有两家名酒企业与京东产生合作纠纷？网络流传文件显示，11月10日，泸州老窖电子商务股份有限公司（以下简称“泸州老窖电商公司”）向北京京东世纪信息技术有限公司（以下简称“京东”）发送了《暂停合作函》。四川五粮液新零售管理有限公司销售运营部（以下简称“五粮液新零售公司”）则在11月11日则通报称，京东违反合同约定，扣除365万元市场支持费用。11月14日，泸州老窖相关人士向澎湃新闻记者证实了网传文件的真实性。在《暂停合作函》中，泸州老窖电商公司表示京东“近期多次低价销售52度国窖1573系列产品，对市场价格、物流秩序带来巨大冲击，严重影响我司品牌价值和产品价格认知，此行为已经严重破坏了双方建立的友好合作基础。”上述函件称，泸州老窖电商公司决定从11月10日起暂停与京东的相关合作，暂停在京东开展业务投放推广、产品供应等相关合作，并要求京东自营与泸州老窖合作的所有库存退货至供应商西藏聚量电子商务有限公司处。前述泸州老窖相关人士透露，京东想更低价购入产品，加入到“双十一”活动，但价格已经低至泸州老窖的价格底线。“整个就是稳价盘的原因，经销商都按照这个价格卖的，没越过底线，京东要低价的话，就容易有串货的嫌疑。 ”该人士解释道。据了解，目前52度500ml的国窖1573单瓶厂商指导价为1499元，批发参考价在905元左右。在京东平台，“泸州老窖官方京东自营旗舰店”该款酒11月14日的预估到手价为1139元/瓶，11月10日，有消费者爆料叠加优惠最低到手价为908元/瓶。泸州老窖在2022年半年报中披露了分渠道的销售情况，今年上半年，传统渠道营收为108.37亿元，同比（较上年同期）增长约25%，毛利率同比下降0.08%至86.43%；新兴渠道营收约7.12亿元，同比增长约33%，毛利率同比增长4.46%至82.39%。半年报介绍，泸州老窖的新兴渠道包括公司与电商平台、自媒体、网络主播等建立合作关系，通过线上平台的旗舰店、专卖店、直播间等网络终端实现面向消费者的销售。11月14日，澎湃新闻记者从五粮液新零售公司相关负责人处了解到，这则通报中指出京东“在2022年下半年违反合同规定”，指的是京东“有些市场运营上面的一些消费者服务政策”违反合同规定，并非价格纠纷。“正常消费服务过程中的一些问题，这个都很正常。”该负责人说。前述负责人表示，五粮液与京东“合作的时间比较久，（合作）整体效果都还不错。”两者的合作包括五粮液授权京东自营的“五粮液京东自营旗舰店”，也有授权门店在京东开设店铺，合作范围不仅包括产品的授权销售，还涵盖京东的物流信息技术、金融板块等。谈及泸州老窖与京东的产品售价纠纷，五粮液新零售公司相关负责人表示“我们品牌还好”，并称“（后续）肯定会（继续跟京东）合作的”。在五粮液2022年半年报中，线上销售模式，主要指通过天猫、京东等电商平台销售产品。今年上半年，五粮液通过线上销售模式取得收入29.81亿元，线下渠道收入355.32亿元。在9月的投资者关系活动记录中，五粮液重申了要拓展创新渠道，持续加大线上电商、新零售渠道的拓展。天眼查显示，北京京东世纪信息技术有限公司成立于2010年9月，注册资本50000万人民币，法定代表人吴双喜。北京京东世纪贸易有限公司100%控股北京京东世纪信息技术有限公司，前者法定发表人为徐雷。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1283,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":680693267,"gmtCreate":1654942010663,"gmtModify":1704860879559,"author":{"id":"4103954040968900","authorId":"4103954040968900","name":"德道者","avatar":"https://static.tigerbbs.com/8a2b38ccb2c4f2bf1b87231e8b5cec0f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a 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