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mingming1188
2021-11-29
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@小虎活动:【年终活动】第4届“金韭菜”开始啦,2021这只票亏惨了(╥﹏╥)!
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2021-11-11
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2021-11-09
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2021-12-04
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2021-12-03
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2021-12-02
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2021-09-17
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2021-08-03
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2021-07-30
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2021-11-10
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2021-09-16
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2021-09-07
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2021-08-01
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2021-07-30
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mingming1188
2021-08-12
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2021-07-31
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luck","listText":"Good luck","text":"Good luck","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/698574659","repostId":"2194618179","repostType":4,"repost":{"id":"2194618179","kind":"news","pubTimestamp":1640399462,"share":"https://www.laohu8.com/m/news/2194618179?lang=&edition=full","pubTime":"2021-12-25 10:31","market":"hk","language":"zh","title":"“涨”声不断!牛栏山也宣布提价,白酒跨年行情稳了?","url":"https://stock-news.laohu8.com/highlight/detail?id=2194618179","media":"证券时报","summary":"12月24日晚间,顺鑫农业发布公告称,鉴于当前原材料和人工成本等各生产成本构成要素均有不同幅度的增长,结合公司市场情况和产品的供需状况,公司拟对部分产品价格进行调整。\n\n具体方案如下:42度500ml","content":"<p>12月24日晚间,<a href=\"https://laohu8.com/S/000860\">顺鑫农业</a>发布公告称,鉴于当前原材料和人工成本等各生产成本构成要素均有不同幅度的增长,结合公司市场情况和产品的供需状况,公司拟对部分产品价格进行调整。</p>\n<p><img src=\"https://static.tigerbbs.com/c8c858967f4e1f6a1b4a5c83b11adf26\" tg-width=\"553\" tg-height=\"492\" referrerpolicy=\"no-referrer\"></p>\n<p>具体方案如下:42度500ml百年牛栏山白酒(福牛):上调20元/瓶;42.6度500ml百年牛栏山白酒(禧牛):上调30元/瓶;42.9 度500ml百年牛栏山白酒(国牛):上调50元/瓶。本次价格调整计划于2022年1月1日起执行。</p>\n<p>截至12月24日,顺鑫农业收于38.13元,最新市值283亿元。</p>\n<p><b>岁末年初白酒纷纷涨价</b></p>\n<p>截至目前,<a href=\"https://laohu8.com/S/000568\">泸州老窖</a>、古井贡、舍得等多家白酒企业,纷纷宣布产品涨价。</p>\n<p>12月15日,泸州老窖国窖酒类销售股份有限公司(以下简称“国窖销售公司”)发布通知,泸州老窖西南、中南地区的38度和52度国窖1573经典装终端渠道计划内配额供货价格建议分别上调40元/瓶、70元/瓶,计划外配额供货价分别调整至750元/瓶和1080元/瓶。</p>\n<p>12月13日, <a href=\"https://laohu8.com/S/600702\">舍得酒业</a>发布调价通知,自2022年1月1日对藏品舍得系列产品价格体系进行调整:38/42/52%vol品味 舍得(藏品),出厂价上调30元/瓶,动销保证金维持不变,终端建议零售价调整为819元/瓶;52%vol智慧 舍得(藏品)出厂价上调50元/瓶,动销保证金维持不变,终端建议零售价调整为1199元/瓶。</p>\n<p>随后,亳州古井销售有限公司下发了涨价通知,其中,常规装42团购成交价调整为1400元/瓶,52团购成交价调整为1600元/瓶,虎年生肖版团购成交价调整为1800元/瓶,牛年生肖版团购成交价调整为2000元/瓶。</p>\n<p>值得一提的是,此前<a href=\"https://laohu8.com/S/000858\">五粮液</a>的提价声早已节节高涨。11月30日,市场有消息称,五粮液核心产品第八代五粮液即将提价。具体情况为,计划外价格将由999元/瓶提升到1089元/瓶,计划内899元/瓶价格不变,预计明年初开始执行。</p>\n<p>五粮液涨价看起来已是蓄势待发,由此引发了更多目光聚焦在茅台身上,若五粮液涨价是否会倒逼茅台涨价?茅台涨价进入倒计时?诸多猜测已经在市场上流传了一段时间了。</p>\n<p>近日,<a href=\"https://laohu8.com/S/600918\">中泰证券</a>食品饮料分析师范劲松发表《人心思涨,茅台提价可行性几何?》研报,认为<a href=\"https://laohu8.com/S/600519\">贵州茅台</a>主力大单品飞天茅台的提价时机已经成熟。</p>\n<p>茅台是否涨价还有待揭晓,不过近期茅台取消拆箱令以及双节前100%拆箱销售等措施,对于飞天茅台酒价调控已有明显效果。</p>\n<p>东亚前海证券则认为,在当前消费升级大背景下,高端白酒呈现出量稳价升的发展趋势。从量来说,由于工艺原因限制了高端白酒的产能,在当前旺季需求较强的情况下,高端白酒整体销量较为稳定;从价格来说,高端白酒由于有着较强的品牌力以及消费者认可度,在消费升级趋势之下其价格有望不断提升。</p>\n<p><b>黄酒啤酒也纷纷提价</b></p>\n<p>除了白酒引来涨价狂欢外,黄酒啤酒也纷纷提价。</p>\n<p>12月23日晚间,黄酒龙头<a href=\"https://laohu8.com/S/600059\">古越龙山</a>在发布消息称,由于目前原料、人力成本持续攀升,导致公司生产运营成本持续攀升,为提升古越龙山的品牌实力与市场竞争力,公司决定对部分产品价格进行调整。</p>\n<p><img src=\"https://static.tigerbbs.com/623aec9315a03766819d0c2316684331\" tg-width=\"347\" tg-height=\"359\" referrerpolicy=\"no-referrer\"></p>\n<p>三季报显示,古越龙山第三季度实现营业收入3.34亿元,同比增长19.16%;归属于上市公司股东的净利润为3941.7万元,同比增长110.39%。</p>\n<p>啤酒方面,<a href=\"https://laohu8.com/S/01876\">百威亚太</a>早在2021年第一季度业绩交流会上表示,由于大麦、包材等原材料成本上行,自4月起旗下产品根据当地的通胀水平而提价,但不同品牌的具体涨幅不同。</p>\n<p>11月18日,<a href=\"https://laohu8.com/S/BUD\">百威英博</a>又发布一则提价通知函,表示由于原材料价格、生产、人员、物流、储运等费用持续上涨,导致成本不断提高,于是决定自2021年12月1日起对部分产品价格进行上调。</p>\n<p>到第三季度,多家龙头啤酒企业纷纷宣布提价。<a href=\"https://laohu8.com/S/601211\">国泰君安</a>研报显示,8月份,<a href=\"https://laohu8.com/S/600600\">青岛啤酒</a>(600600.SH)纯生终端供货价在山东省内从78元提至82元;9月份,<a href=\"https://laohu8.com/S/00291\">华润啤酒</a>(00291.HK)勇闯天涯更换新包装后,出厂价在全国范围内提升了4元/箱左右。此外,<a href=\"https://laohu8.com/S/600132\">重庆啤酒</a>(600132.SH)亦在9月涨价,疆外大乌苏的包装出厂箱价提升6元左右。</p>\n<p><a href=\"https://laohu8.com/S/601162\">天风证券</a>研究报告表示,目前,酒企竞争已经从“抢地盘”向“守地盘”转移,行业主导逻辑也从营收端向利润端过渡。随着行业产量日趋稳定,中高端占比长期提升空间大,结构升级逻辑也在不断兑现。</p>","source":"sina","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>“涨”声不断!牛栏山也宣布提价,白酒跨年行情稳了?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; 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display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n“涨”声不断!牛栏山也宣布提价,白酒跨年行情稳了?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-12-25 10:31 北京时间 <a href=https://finance.sina.com.cn/wm/2021-12-25/doc-ikyakumx6269195.shtml><strong>证券时报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>12月24日晚间,顺鑫农业发布公告称,鉴于当前原材料和人工成本等各生产成本构成要素均有不同幅度的增长,结合公司市场情况和产品的供需状况,公司拟对部分产品价格进行调整。\n\n具体方案如下:42度500ml百年牛栏山白酒(福牛):上调20元/瓶;42.6度500ml百年牛栏山白酒(禧牛):上调30元/瓶;42.9 度500ml百年牛栏山白酒(国牛):上调50元/瓶。本次价格调整计划于2022年1月1日起...</p>\n\n<a href=\"https://finance.sina.com.cn/wm/2021-12-25/doc-ikyakumx6269195.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/499b7594c796154338bda2cbff9ddead","relate_stocks":{"600132":"重庆啤酒","600519":"贵州茅台","600600":"青岛啤酒","BK1180":"啤酒酿造商","BK1510":"啤酒","BK1583":"高瓴概念","BK1570":"华润系","BK1604":"节假日概念","00291":"华润啤酒","BK1589":"北水核心资产","BK1521":"挪威政府全球养老基金持仓","BK1578":"个体经济"},"source_url":"https://finance.sina.com.cn/wm/2021-12-25/doc-ikyakumx6269195.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","article_id":"2194618179","content_text":"12月24日晚间,顺鑫农业发布公告称,鉴于当前原材料和人工成本等各生产成本构成要素均有不同幅度的增长,结合公司市场情况和产品的供需状况,公司拟对部分产品价格进行调整。\n\n具体方案如下:42度500ml百年牛栏山白酒(福牛):上调20元/瓶;42.6度500ml百年牛栏山白酒(禧牛):上调30元/瓶;42.9 度500ml百年牛栏山白酒(国牛):上调50元/瓶。本次价格调整计划于2022年1月1日起执行。\n截至12月24日,顺鑫农业收于38.13元,最新市值283亿元。\n岁末年初白酒纷纷涨价\n截至目前,泸州老窖、古井贡、舍得等多家白酒企业,纷纷宣布产品涨价。\n12月15日,泸州老窖国窖酒类销售股份有限公司(以下简称“国窖销售公司”)发布通知,泸州老窖西南、中南地区的38度和52度国窖1573经典装终端渠道计划内配额供货价格建议分别上调40元/瓶、70元/瓶,计划外配额供货价分别调整至750元/瓶和1080元/瓶。\n12月13日, 舍得酒业发布调价通知,自2022年1月1日对藏品舍得系列产品价格体系进行调整:38/42/52%vol品味 舍得(藏品),出厂价上调30元/瓶,动销保证金维持不变,终端建议零售价调整为819元/瓶;52%vol智慧 舍得(藏品)出厂价上调50元/瓶,动销保证金维持不变,终端建议零售价调整为1199元/瓶。\n随后,亳州古井销售有限公司下发了涨价通知,其中,常规装42团购成交价调整为1400元/瓶,52团购成交价调整为1600元/瓶,虎年生肖版团购成交价调整为1800元/瓶,牛年生肖版团购成交价调整为2000元/瓶。\n值得一提的是,此前五粮液的提价声早已节节高涨。11月30日,市场有消息称,五粮液核心产品第八代五粮液即将提价。具体情况为,计划外价格将由999元/瓶提升到1089元/瓶,计划内899元/瓶价格不变,预计明年初开始执行。\n五粮液涨价看起来已是蓄势待发,由此引发了更多目光聚焦在茅台身上,若五粮液涨价是否会倒逼茅台涨价?茅台涨价进入倒计时?诸多猜测已经在市场上流传了一段时间了。\n近日,中泰证券食品饮料分析师范劲松发表《人心思涨,茅台提价可行性几何?》研报,认为贵州茅台主力大单品飞天茅台的提价时机已经成熟。\n茅台是否涨价还有待揭晓,不过近期茅台取消拆箱令以及双节前100%拆箱销售等措施,对于飞天茅台酒价调控已有明显效果。\n东亚前海证券则认为,在当前消费升级大背景下,高端白酒呈现出量稳价升的发展趋势。从量来说,由于工艺原因限制了高端白酒的产能,在当前旺季需求较强的情况下,高端白酒整体销量较为稳定;从价格来说,高端白酒由于有着较强的品牌力以及消费者认可度,在消费升级趋势之下其价格有望不断提升。\n黄酒啤酒也纷纷提价\n除了白酒引来涨价狂欢外,黄酒啤酒也纷纷提价。\n12月23日晚间,黄酒龙头古越龙山在发布消息称,由于目前原料、人力成本持续攀升,导致公司生产运营成本持续攀升,为提升古越龙山的品牌实力与市场竞争力,公司决定对部分产品价格进行调整。\n\n三季报显示,古越龙山第三季度实现营业收入3.34亿元,同比增长19.16%;归属于上市公司股东的净利润为3941.7万元,同比增长110.39%。\n啤酒方面,百威亚太早在2021年第一季度业绩交流会上表示,由于大麦、包材等原材料成本上行,自4月起旗下产品根据当地的通胀水平而提价,但不同品牌的具体涨幅不同。\n11月18日,百威英博又发布一则提价通知函,表示由于原材料价格、生产、人员、物流、储运等费用持续上涨,导致成本不断提高,于是决定自2021年12月1日起对部分产品价格进行上调。\n到第三季度,多家龙头啤酒企业纷纷宣布提价。国泰君安研报显示,8月份,青岛啤酒(600600.SH)纯生终端供货价在山东省内从78元提至82元;9月份,华润啤酒(00291.HK)勇闯天涯更换新包装后,出厂价在全国范围内提升了4元/箱左右。此外,重庆啤酒(600132.SH)亦在9月涨价,疆外大乌苏的包装出厂箱价提升6元左右。\n天风证券研究报告表示,目前,酒企竞争已经从“抢地盘”向“守地盘”转移,行业主导逻辑也从营收端向利润端过渡。随着行业产量日趋稳定,中高端占比长期提升空间大,结构升级逻辑也在不断兑现。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1447,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":691985711,"gmtCreate":1640126092329,"gmtModify":1640126092567,"author":{"id":"4088639267266550","authorId":"4088639267266550","name":"mingming1188","avatar":"https://static.tigerbbs.com/1ec74de8efaef0c387a7c858c35fab49","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4088639267266550","authorIdStr":"4088639267266550"},"themes":[],"htmlText":"Good morning 🌞","listText":"Good morning 🌞","text":"Good morning 🌞","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/691985711","repostId":"1145109183","repostType":4,"repost":{"id":"1145109183","kind":"news","weMediaInfo":{"introduction":"张忆东从事A股港股及大类资产配置研究逾15载,连续多年获策略研究第一名,是新财富、水晶球、金牛奖、第一财经、IAMAC奖的“全满贯”第一,三次获“新财富”策略第一。该公众号是其团队研究大类资产配置、A股港股美股及其他市场的成果","home_visible":1,"media_name":"张忆东策略世界","id":"1065818805","head_image":"https://static.tigerbbs.com/ad7f636ec1274a70b86d1fdc1329e0eb"},"pubTimestamp":1640095939,"share":"https://www.laohu8.com/m/news/1145109183?lang=&edition=full","pubTime":"2021-12-21 22:12","market":"hk","language":"zh","title":"兴证张忆东:寻找自信的力量,港股回购历史新高","url":"https://stock-news.laohu8.com/highlight/detail?id=1145109183","media":"张忆东策略世界","summary":"投资要点\n1.港股回购活动明显升温\n截至12月15日,2021年港股有185家公司回购,累计回购金额达到335.1亿港元,创2002年有数据记录以来的历史新高;其中下半年有142家公司回购,回购金额达","content":"<p><b>投资要点</b></p>\n<p><b>1.港股回购活动明显升温</b></p>\n<p><b>截至12月15日,2021年港股有185家公司回购,累计回购金额达到335.1亿港元,创2002年有数据记录以来的历史新高;其中下半年有142家公司回购,回购金额达204.3亿港元,创半年度新高。</b>行业上,2021年以来资讯科技业、地产建筑业、消费业等调整明显的行业,也是回购的主力行业:从回购公司数目上看,地产建筑业46家,非必需性消费业44家,医疗保健业31家,资讯科技业22家;从回购金额上看,资讯科技业为121亿港元,远远高于第二名地产建筑业的54.6亿港元,此外必需消费业(46.2亿港元)和非必需消费业(32.2亿港元)回购金额同样排名前列。</p>\n<p><b>2.以史为鉴,回购潮可能是未来股价上涨的先行信号</b></p>\n<p>2008年以来港股经历过五轮公司回购潮,均在熊市中发生,恒生指数价格与公司回购数量呈现负相关走势,大规模的公司回购往往预示着阶段性底部,并且后续均伴随着一波上涨行情。</p>\n<ul>\n <li><p><b>第一轮明显回购潮发生在全球金融危机时期</b>,2008年全年港股公司回购金额总计达到175亿港币,恒指全年下跌48.3%。而在接下来的12个月,从2019年1月至2019年12月,恒生指数上涨了52.0%。</p></li>\n <li><p><b>第二轮回购潮发生在2011年7月至2012年6月</b>,港股公司共回购121亿港币股票,恒指在这段时期下跌13.2%。在随后的6个月的时间(2012年7月-2012年12月)上涨16.5%。</p></li>\n <li><p><b>第三轮回购潮出现在2014年1月至6月</b>,港股公司累计回购金额100亿港元,随后开启一波牛市,并于2015年4月恒指突破28000点。</p></li>\n <li><p><b>第四轮回购潮出现在2015年7月至2016年12月</b>,累计回购金额409.8亿港元,恒指下跌16.2%。而在随后的13个月,自2017年1月至2018年1月,恒生指数上涨49.5%,并于2018年1月突破33000点。</p></li>\n <li><p><b>第五轮回购潮出现在2018年2月至2018年10月</b>,累计回购231.2亿港元,恒指累计下跌24.0%,其中2018年10月跌破25000点。随后的6个月(2018年11月-2019年4月),恒指上涨18.9%。</p></li>\n <li><p><b>此次回购潮从2021年二季度开始</b>,2021 年下半年随着港股较大幅度下跌而进入高潮,不到半年时间回购力度已经超过 200 亿港元,超过以往历史任何一个半年度数据。下半年截至 12 月 15 日,恒指已累计下跌了 18.8%。</p></li>\n</ul>\n<p><b>3.哪些公司大规模回购?</b></p>\n<p>港股当前估值较低,大规模的公司回购可以给投资者树立价值标杆,彰显公司信心,从而推动公司的价值重塑。因此我们筛选出两个股票池:1)2021年下半年(截至12月15日)回购比例大于等于港股流通股本1%且流通市值大于50亿港元的股票池;2)回购金额排名前30且流通市值大于50亿港元的股票池。</p>\n<p>风险提示:中、美经济增速下行;美国持续高通胀,美国货币政策提前超预期收紧;大国博弈风险;新冠疫情变异超预期;回购可能也意味着企业由于缺乏好的投资项目而不愿意进一步投资,只能选择用现金来回购股票。</p>\n<p><b>报告正文</b></p>\n<p><b>1、港股回购活动明显升温</b></p>\n<p><b>2021年以来,港股受多重因素影响回调明显</b>,截至12月15日,恒指跌14.0%,恒生科技跌31.2%;行业上,恒生资讯科技业跌30.9%,医疗保健业跌29.3%,地产建筑业跌19.4%,必需消费业跌17.7%。</p>\n<p><img src=\"https://static.tigerbbs.com/306a8f124602eb65cd27f5731edb2d5e\" tg-width=\"888\" tg-height=\"541\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"><img src=\"https://static.tigerbbs.com/86709c5237e56d4b81cf5cf53cf1041a\" tg-width=\"862\" tg-height=\"413\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>但与此同时,港股回购创历史新高,彰显企业信心。</b>截至12月15日,2021年港股有185家公司回购,累计回购金额达到335.1亿港元,创2002年有数据记录以来[1]的历史新高;其中下半年有142家公司,回购金额达204.3亿港元,创半年度新高。行业上,2021年以来资讯科技业、地产建筑业、消费业等调整明显的行业,也是回购的主力行业:从回购公司数目上看,地产建筑业46家,非必需性消费业44家,医疗保健业31家,资讯科技业22家;从回购金额上看,资讯科技业为121亿港元,远远高于第二名地产建筑业的54.6亿港元,此外必需消费业(46.2亿港元)和非必需消费业(32.2亿港元)回购金额同样排名前列。</p>\n<p><img src=\"https://static.tigerbbs.com/f10ed5609fff096549fec66ea6a2c838\" tg-width=\"872\" tg-height=\"442\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"><img src=\"https://static.tigerbbs.com/a9d670893b098041c6c16752501ee2b0\" tg-width=\"879\" tg-height=\"390\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>2、以史为鉴,回购潮可能是未来股价上涨的先行信号</b></p>\n<p>2008年以来港股经历过五轮公司回购潮,均在熊市中发生,恒生指数价格与公司回购数量呈现负相关走势,大规模的公司回购往往预示着阶段性底部,并且后续均伴随着一波上涨行情。</p>\n<ul>\n <li><p><b>第一轮明显回购潮发生在全球金融危机时期</b>,2008年全年港股公司回购金额总计达到175亿港币,恒指全年下跌48.3%。而在接下来的12个月,从2019年1月至2019年12月,恒生指数上涨了52.0%。</p></li>\n <li><p><b>第二轮回购潮发生在2011年7月至2012年6月</b>,港股公司共回购121亿港币股票,恒指在这段时期下跌13.2%。在随后的6个月的时间(2012年7月-2012年12月)上涨16.5%。</p></li>\n <li><p><b>第三轮回购潮出现在2014年1月至6月</b>,港股公司累计回购金额100亿港元,随后开启一波牛市,并于2015年4月恒指突破28000点。</p></li>\n <li><p><b>第四轮回购潮出现在2015年7月至2016年12月</b>,港股公司累计回购金额409.8亿港元,恒指下跌了16.2%。而在随后的13个月,自2017年1月至2018年1月,恒生指数上涨了49.5%,并于2018年1月突破33000点。</p></li>\n <li><p><b>第五轮回购潮出现在2018年2月至2018年10月</b>,港股公司累计回购231.2亿港元,恒指累计下跌24.0%,其中2018年10月跌破25000点。随后的6个月(2018年11月-2019年4月),恒指上涨18.9%。</p></li>\n <li><p><b>此次回购潮从2021年二季度开始</b>,2021 年下半年随着港股较大幅度下跌而进入高潮,不到半年时间回购力度已经超过 200 亿港元,超过以往历史任何一个半年度数据。下半年截至 12 月 15 日,恒指已累计下跌了 18.8%。</p></li>\n</ul>\n<p><img src=\"https://static.tigerbbs.com/23d610c859c18d399f730db488839b19\" tg-width=\"869\" tg-height=\"423\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"><img src=\"https://static.tigerbbs.com/a384366c9368336e5fd4c64d273297c1\" tg-width=\"663\" tg-height=\"475\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>3、哪些公司大规模回购?</b></p>\n<p>港股当前估值较低,大规模的公司回购可以给投资者树立价值标杆,彰显公司信心,从而推动公司的价值重塑。因此我们筛选出两个股票池:1)2021年下半年(截至12月15日)回购比例大于等于港股流通股本1%且流通市值大于50亿港元的股票池(见图表10);2)回购金额排名前30且流通市值大于50亿港元的股票池(见图表11)。</p>\n<p><img src=\"https://static.tigerbbs.com/cf198bd8ea5ed3c7ff78261943b6db0a\" tg-width=\"929\" tg-height=\"374\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"><img src=\"https://static.tigerbbs.com/2a30a5d417ebd1746a225714005d9fdd\" tg-width=\"927\" tg-height=\"785\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>4、风险提示</b></p>\n<p>中、美经济增速下行;美国持续高通胀,美国货币政策提前超预期收紧;大国博弈风险;新冠疫情变异超预期;回购可能也意味着企业由于缺乏好的投资项目而不愿意进一步投资,只能选择用现金来回购股票。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>兴证张忆东:寻找自信的力量,港股回购历史新高</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n兴证张忆东:寻找自信的力量,港股回购历史新高\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1065818805\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/ad7f636ec1274a70b86d1fdc1329e0eb);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">张忆东策略世界 </p>\n<p class=\"h-time\">2021-12-21 22:12</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p><b>投资要点</b></p>\n<p><b>1.港股回购活动明显升温</b></p>\n<p><b>截至12月15日,2021年港股有185家公司回购,累计回购金额达到335.1亿港元,创2002年有数据记录以来的历史新高;其中下半年有142家公司回购,回购金额达204.3亿港元,创半年度新高。</b>行业上,2021年以来资讯科技业、地产建筑业、消费业等调整明显的行业,也是回购的主力行业:从回购公司数目上看,地产建筑业46家,非必需性消费业44家,医疗保健业31家,资讯科技业22家;从回购金额上看,资讯科技业为121亿港元,远远高于第二名地产建筑业的54.6亿港元,此外必需消费业(46.2亿港元)和非必需消费业(32.2亿港元)回购金额同样排名前列。</p>\n<p><b>2.以史为鉴,回购潮可能是未来股价上涨的先行信号</b></p>\n<p>2008年以来港股经历过五轮公司回购潮,均在熊市中发生,恒生指数价格与公司回购数量呈现负相关走势,大规模的公司回购往往预示着阶段性底部,并且后续均伴随着一波上涨行情。</p>\n<ul>\n <li><p><b>第一轮明显回购潮发生在全球金融危机时期</b>,2008年全年港股公司回购金额总计达到175亿港币,恒指全年下跌48.3%。而在接下来的12个月,从2019年1月至2019年12月,恒生指数上涨了52.0%。</p></li>\n <li><p><b>第二轮回购潮发生在2011年7月至2012年6月</b>,港股公司共回购121亿港币股票,恒指在这段时期下跌13.2%。在随后的6个月的时间(2012年7月-2012年12月)上涨16.5%。</p></li>\n <li><p><b>第三轮回购潮出现在2014年1月至6月</b>,港股公司累计回购金额100亿港元,随后开启一波牛市,并于2015年4月恒指突破28000点。</p></li>\n <li><p><b>第四轮回购潮出现在2015年7月至2016年12月</b>,累计回购金额409.8亿港元,恒指下跌16.2%。而在随后的13个月,自2017年1月至2018年1月,恒生指数上涨49.5%,并于2018年1月突破33000点。</p></li>\n <li><p><b>第五轮回购潮出现在2018年2月至2018年10月</b>,累计回购231.2亿港元,恒指累计下跌24.0%,其中2018年10月跌破25000点。随后的6个月(2018年11月-2019年4月),恒指上涨18.9%。</p></li>\n <li><p><b>此次回购潮从2021年二季度开始</b>,2021 年下半年随着港股较大幅度下跌而进入高潮,不到半年时间回购力度已经超过 200 亿港元,超过以往历史任何一个半年度数据。下半年截至 12 月 15 日,恒指已累计下跌了 18.8%。</p></li>\n</ul>\n<p><b>3.哪些公司大规模回购?</b></p>\n<p>港股当前估值较低,大规模的公司回购可以给投资者树立价值标杆,彰显公司信心,从而推动公司的价值重塑。因此我们筛选出两个股票池:1)2021年下半年(截至12月15日)回购比例大于等于港股流通股本1%且流通市值大于50亿港元的股票池;2)回购金额排名前30且流通市值大于50亿港元的股票池。</p>\n<p>风险提示:中、美经济增速下行;美国持续高通胀,美国货币政策提前超预期收紧;大国博弈风险;新冠疫情变异超预期;回购可能也意味着企业由于缺乏好的投资项目而不愿意进一步投资,只能选择用现金来回购股票。</p>\n<p><b>报告正文</b></p>\n<p><b>1、港股回购活动明显升温</b></p>\n<p><b>2021年以来,港股受多重因素影响回调明显</b>,截至12月15日,恒指跌14.0%,恒生科技跌31.2%;行业上,恒生资讯科技业跌30.9%,医疗保健业跌29.3%,地产建筑业跌19.4%,必需消费业跌17.7%。</p>\n<p><img src=\"https://static.tigerbbs.com/306a8f124602eb65cd27f5731edb2d5e\" tg-width=\"888\" tg-height=\"541\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"><img src=\"https://static.tigerbbs.com/86709c5237e56d4b81cf5cf53cf1041a\" tg-width=\"862\" tg-height=\"413\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>但与此同时,港股回购创历史新高,彰显企业信心。</b>截至12月15日,2021年港股有185家公司回购,累计回购金额达到335.1亿港元,创2002年有数据记录以来[1]的历史新高;其中下半年有142家公司,回购金额达204.3亿港元,创半年度新高。行业上,2021年以来资讯科技业、地产建筑业、消费业等调整明显的行业,也是回购的主力行业:从回购公司数目上看,地产建筑业46家,非必需性消费业44家,医疗保健业31家,资讯科技业22家;从回购金额上看,资讯科技业为121亿港元,远远高于第二名地产建筑业的54.6亿港元,此外必需消费业(46.2亿港元)和非必需消费业(32.2亿港元)回购金额同样排名前列。</p>\n<p><img src=\"https://static.tigerbbs.com/f10ed5609fff096549fec66ea6a2c838\" tg-width=\"872\" tg-height=\"442\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"><img src=\"https://static.tigerbbs.com/a9d670893b098041c6c16752501ee2b0\" tg-width=\"879\" tg-height=\"390\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>2、以史为鉴,回购潮可能是未来股价上涨的先行信号</b></p>\n<p>2008年以来港股经历过五轮公司回购潮,均在熊市中发生,恒生指数价格与公司回购数量呈现负相关走势,大规模的公司回购往往预示着阶段性底部,并且后续均伴随着一波上涨行情。</p>\n<ul>\n <li><p><b>第一轮明显回购潮发生在全球金融危机时期</b>,2008年全年港股公司回购金额总计达到175亿港币,恒指全年下跌48.3%。而在接下来的12个月,从2019年1月至2019年12月,恒生指数上涨了52.0%。</p></li>\n <li><p><b>第二轮回购潮发生在2011年7月至2012年6月</b>,港股公司共回购121亿港币股票,恒指在这段时期下跌13.2%。在随后的6个月的时间(2012年7月-2012年12月)上涨16.5%。</p></li>\n <li><p><b>第三轮回购潮出现在2014年1月至6月</b>,港股公司累计回购金额100亿港元,随后开启一波牛市,并于2015年4月恒指突破28000点。</p></li>\n <li><p><b>第四轮回购潮出现在2015年7月至2016年12月</b>,港股公司累计回购金额409.8亿港元,恒指下跌了16.2%。而在随后的13个月,自2017年1月至2018年1月,恒生指数上涨了49.5%,并于2018年1月突破33000点。</p></li>\n <li><p><b>第五轮回购潮出现在2018年2月至2018年10月</b>,港股公司累计回购231.2亿港元,恒指累计下跌24.0%,其中2018年10月跌破25000点。随后的6个月(2018年11月-2019年4月),恒指上涨18.9%。</p></li>\n <li><p><b>此次回购潮从2021年二季度开始</b>,2021 年下半年随着港股较大幅度下跌而进入高潮,不到半年时间回购力度已经超过 200 亿港元,超过以往历史任何一个半年度数据。下半年截至 12 月 15 日,恒指已累计下跌了 18.8%。</p></li>\n</ul>\n<p><img src=\"https://static.tigerbbs.com/23d610c859c18d399f730db488839b19\" tg-width=\"869\" tg-height=\"423\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"><img src=\"https://static.tigerbbs.com/a384366c9368336e5fd4c64d273297c1\" tg-width=\"663\" tg-height=\"475\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>3、哪些公司大规模回购?</b></p>\n<p>港股当前估值较低,大规模的公司回购可以给投资者树立价值标杆,彰显公司信心,从而推动公司的价值重塑。因此我们筛选出两个股票池:1)2021年下半年(截至12月15日)回购比例大于等于港股流通股本1%且流通市值大于50亿港元的股票池(见图表10);2)回购金额排名前30且流通市值大于50亿港元的股票池(见图表11)。</p>\n<p><img src=\"https://static.tigerbbs.com/cf198bd8ea5ed3c7ff78261943b6db0a\" tg-width=\"929\" tg-height=\"374\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"><img src=\"https://static.tigerbbs.com/2a30a5d417ebd1746a225714005d9fdd\" tg-width=\"927\" tg-height=\"785\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>4、风险提示</b></p>\n<p>中、美经济增速下行;美国持续高通胀,美国货币政策提前超预期收紧;大国博弈风险;新冠疫情变异超预期;回购可能也意味着企业由于缺乏好的投资项目而不愿意进一步投资,只能选择用现金来回购股票。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c1cb237e736a4e03c939622e7b71e8e7","relate_stocks":{"HSI":"恒生指数","HSTECH":"恒生科技指数","HSCCI":"红筹指数","HSCEI":"国企指数"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1145109183","content_text":"投资要点\n1.港股回购活动明显升温\n截至12月15日,2021年港股有185家公司回购,累计回购金额达到335.1亿港元,创2002年有数据记录以来的历史新高;其中下半年有142家公司回购,回购金额达204.3亿港元,创半年度新高。行业上,2021年以来资讯科技业、地产建筑业、消费业等调整明显的行业,也是回购的主力行业:从回购公司数目上看,地产建筑业46家,非必需性消费业44家,医疗保健业31家,资讯科技业22家;从回购金额上看,资讯科技业为121亿港元,远远高于第二名地产建筑业的54.6亿港元,此外必需消费业(46.2亿港元)和非必需消费业(32.2亿港元)回购金额同样排名前列。\n2.以史为鉴,回购潮可能是未来股价上涨的先行信号\n2008年以来港股经历过五轮公司回购潮,均在熊市中发生,恒生指数价格与公司回购数量呈现负相关走势,大规模的公司回购往往预示着阶段性底部,并且后续均伴随着一波上涨行情。\n\n第一轮明显回购潮发生在全球金融危机时期,2008年全年港股公司回购金额总计达到175亿港币,恒指全年下跌48.3%。而在接下来的12个月,从2019年1月至2019年12月,恒生指数上涨了52.0%。\n第二轮回购潮发生在2011年7月至2012年6月,港股公司共回购121亿港币股票,恒指在这段时期下跌13.2%。在随后的6个月的时间(2012年7月-2012年12月)上涨16.5%。\n第三轮回购潮出现在2014年1月至6月,港股公司累计回购金额100亿港元,随后开启一波牛市,并于2015年4月恒指突破28000点。\n第四轮回购潮出现在2015年7月至2016年12月,累计回购金额409.8亿港元,恒指下跌16.2%。而在随后的13个月,自2017年1月至2018年1月,恒生指数上涨49.5%,并于2018年1月突破33000点。\n第五轮回购潮出现在2018年2月至2018年10月,累计回购231.2亿港元,恒指累计下跌24.0%,其中2018年10月跌破25000点。随后的6个月(2018年11月-2019年4月),恒指上涨18.9%。\n此次回购潮从2021年二季度开始,2021 年下半年随着港股较大幅度下跌而进入高潮,不到半年时间回购力度已经超过 200 亿港元,超过以往历史任何一个半年度数据。下半年截至 12 月 15 日,恒指已累计下跌了 18.8%。\n\n3.哪些公司大规模回购?\n港股当前估值较低,大规模的公司回购可以给投资者树立价值标杆,彰显公司信心,从而推动公司的价值重塑。因此我们筛选出两个股票池:1)2021年下半年(截至12月15日)回购比例大于等于港股流通股本1%且流通市值大于50亿港元的股票池;2)回购金额排名前30且流通市值大于50亿港元的股票池。\n风险提示:中、美经济增速下行;美国持续高通胀,美国货币政策提前超预期收紧;大国博弈风险;新冠疫情变异超预期;回购可能也意味着企业由于缺乏好的投资项目而不愿意进一步投资,只能选择用现金来回购股票。\n报告正文\n1、港股回购活动明显升温\n2021年以来,港股受多重因素影响回调明显,截至12月15日,恒指跌14.0%,恒生科技跌31.2%;行业上,恒生资讯科技业跌30.9%,医疗保健业跌29.3%,地产建筑业跌19.4%,必需消费业跌17.7%。\n\n但与此同时,港股回购创历史新高,彰显企业信心。截至12月15日,2021年港股有185家公司回购,累计回购金额达到335.1亿港元,创2002年有数据记录以来[1]的历史新高;其中下半年有142家公司,回购金额达204.3亿港元,创半年度新高。行业上,2021年以来资讯科技业、地产建筑业、消费业等调整明显的行业,也是回购的主力行业:从回购公司数目上看,地产建筑业46家,非必需性消费业44家,医疗保健业31家,资讯科技业22家;从回购金额上看,资讯科技业为121亿港元,远远高于第二名地产建筑业的54.6亿港元,此外必需消费业(46.2亿港元)和非必需消费业(32.2亿港元)回购金额同样排名前列。\n\n2、以史为鉴,回购潮可能是未来股价上涨的先行信号\n2008年以来港股经历过五轮公司回购潮,均在熊市中发生,恒生指数价格与公司回购数量呈现负相关走势,大规模的公司回购往往预示着阶段性底部,并且后续均伴随着一波上涨行情。\n\n第一轮明显回购潮发生在全球金融危机时期,2008年全年港股公司回购金额总计达到175亿港币,恒指全年下跌48.3%。而在接下来的12个月,从2019年1月至2019年12月,恒生指数上涨了52.0%。\n第二轮回购潮发生在2011年7月至2012年6月,港股公司共回购121亿港币股票,恒指在这段时期下跌13.2%。在随后的6个月的时间(2012年7月-2012年12月)上涨16.5%。\n第三轮回购潮出现在2014年1月至6月,港股公司累计回购金额100亿港元,随后开启一波牛市,并于2015年4月恒指突破28000点。\n第四轮回购潮出现在2015年7月至2016年12月,港股公司累计回购金额409.8亿港元,恒指下跌了16.2%。而在随后的13个月,自2017年1月至2018年1月,恒生指数上涨了49.5%,并于2018年1月突破33000点。\n第五轮回购潮出现在2018年2月至2018年10月,港股公司累计回购231.2亿港元,恒指累计下跌24.0%,其中2018年10月跌破25000点。随后的6个月(2018年11月-2019年4月),恒指上涨18.9%。\n此次回购潮从2021年二季度开始,2021 年下半年随着港股较大幅度下跌而进入高潮,不到半年时间回购力度已经超过 200 亿港元,超过以往历史任何一个半年度数据。下半年截至 12 月 15 日,恒指已累计下跌了 18.8%。\n\n\n3、哪些公司大规模回购?\n港股当前估值较低,大规模的公司回购可以给投资者树立价值标杆,彰显公司信心,从而推动公司的价值重塑。因此我们筛选出两个股票池:1)2021年下半年(截至12月15日)回购比例大于等于港股流通股本1%且流通市值大于50亿港元的股票池(见图表10);2)回购金额排名前30且流通市值大于50亿港元的股票池(见图表11)。\n\n4、风险提示\n中、美经济增速下行;美国持续高通胀,美国货币政策提前超预期收紧;大国博弈风险;新冠疫情变异超预期;回购可能也意味着企业由于缺乏好的投资项目而不愿意进一步投资,只能选择用现金来回购股票。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1049,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":693551850,"gmtCreate":1640052409533,"gmtModify":1640053018910,"author":{"id":"4088639267266550","authorId":"4088639267266550","name":"mingming1188","avatar":"https://static.tigerbbs.com/1ec74de8efaef0c387a7c858c35fab49","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4088639267266550","authorIdStr":"4088639267266550"},"themes":[],"htmlText":"Good luck","listText":"Good luck","text":"Good luck","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/693551850","repostId":"1148244171","repostType":4,"repost":{"id":"1148244171","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据,旨在帮助投资者理解世界,做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1640042202,"share":"https://www.laohu8.com/m/news/1148244171?lang=&edition=full","pubTime":"2021-12-21 07:16","market":"us","language":"zh","title":"耐克第二财季业绩超预期,大中华区营收下降20%","url":"https://stock-news.laohu8.com/highlight/detail?id=1148244171","media":"老虎资讯综合","summary":"12月21日讯,耐克于美股盘后公布了第二财季业绩,财报显示耐克第二季度营收114亿美元,市场预估112.6亿美元;第二季度大中华营收18.4亿美元,市场预估21.4亿美元;第二季度毛利率45.9%,市","content":"<p>12月21日讯,<a href=\"https://laohu8.com/S/NKE\">耐克</a>于美股盘后公布了第二财季业绩,财报显示耐克第二季度营收114亿美元,市场预估112.6亿美元;第二季度大中华营收18.4亿美元,市场预估21.4亿美元;第二季度毛利率45.9%,市场预估44.2%;第二季度每股收益83美分,上年同期78美分。</p>\n<p><img src=\"https://static.tigerbbs.com/2dbb13edecaef6d5c49f7a08c9cc1e1b\" tg-width=\"771\" tg-height=\"684\" width=\"100%\" height=\"auto\"></p>\n<p>尽管供应链压力持续,但耐克报告了好于预期的第二财季业绩。耐克首席执行官兼总裁John Donahoe表示,与疫情前相比,该零售商处于“更强大的竞争地位”。</p>\n<p>耐克最大市场北美地区的营收增长了12%,是所有地区中增长最快的。大中华区营收下降了20%,而欧洲、中东和非洲地区的营收增长了6%。</p>\n<p>该公司没有在其财报发布中提供其全年展望的最新信息。今年早些时候,耐克下调了2022财年的营收预测。</p>\n<p>财报公布后,耐克股价盘后上涨3.51%,报162.49美元。</p>\n<p><img src=\"https://static.tigerbbs.com/57e62e944854db31245d391546298213\" tg-width=\"967\" tg-height=\"637\" width=\"100%\" height=\"auto\"></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>耐克第二财季业绩超预期,大中华区营收下降20%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n耐克第二财季业绩超预期,大中华区营收下降20%\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-12-21 07:16</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>12月21日讯,<a href=\"https://laohu8.com/S/NKE\">耐克</a>于美股盘后公布了第二财季业绩,财报显示耐克第二季度营收114亿美元,市场预估112.6亿美元;第二季度大中华营收18.4亿美元,市场预估21.4亿美元;第二季度毛利率45.9%,市场预估44.2%;第二季度每股收益83美分,上年同期78美分。</p>\n<p><img src=\"https://static.tigerbbs.com/2dbb13edecaef6d5c49f7a08c9cc1e1b\" tg-width=\"771\" tg-height=\"684\" width=\"100%\" height=\"auto\"></p>\n<p>尽管供应链压力持续,但耐克报告了好于预期的第二财季业绩。耐克首席执行官兼总裁John Donahoe表示,与疫情前相比,该零售商处于“更强大的竞争地位”。</p>\n<p>耐克最大市场北美地区的营收增长了12%,是所有地区中增长最快的。大中华区营收下降了20%,而欧洲、中东和非洲地区的营收增长了6%。</p>\n<p>该公司没有在其财报发布中提供其全年展望的最新信息。今年早些时候,耐克下调了2022财年的营收预测。</p>\n<p>财报公布后,耐克股价盘后上涨3.51%,报162.49美元。</p>\n<p><img src=\"https://static.tigerbbs.com/57e62e944854db31245d391546298213\" tg-width=\"967\" tg-height=\"637\" width=\"100%\" height=\"auto\"></p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/6e7d64fe74200def49d40052d7e96014","relate_stocks":{"NKE":"耐克"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1148244171","content_text":"12月21日讯,耐克于美股盘后公布了第二财季业绩,财报显示耐克第二季度营收114亿美元,市场预估112.6亿美元;第二季度大中华营收18.4亿美元,市场预估21.4亿美元;第二季度毛利率45.9%,市场预估44.2%;第二季度每股收益83美分,上年同期78美分。\n\n尽管供应链压力持续,但耐克报告了好于预期的第二财季业绩。耐克首席执行官兼总裁John Donahoe表示,与疫情前相比,该零售商处于“更强大的竞争地位”。\n耐克最大市场北美地区的营收增长了12%,是所有地区中增长最快的。大中华区营收下降了20%,而欧洲、中东和非洲地区的营收增长了6%。\n该公司没有在其财报发布中提供其全年展望的最新信息。今年早些时候,耐克下调了2022财年的营收预测。\n财报公布后,耐克股价盘后上涨3.51%,报162.49美元。","news_type":1},"isVote":1,"tweetType":1,"viewCount":879,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":601789829,"gmtCreate":1638569694757,"gmtModify":1638569694870,"author":{"id":"4088639267266550","authorId":"4088639267266550","name":"mingming1188","avatar":"https://static.tigerbbs.com/1ec74de8efaef0c387a7c858c35fab49","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4088639267266550","authorIdStr":"4088639267266550"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/TIGR\">$老虎證券(TIGR)$</a>good luck","listText":"<a href=\"https://laohu8.com/S/TIGR\">$老虎證券(TIGR)$</a>good luck","text":"$老虎證券(TIGR)$good 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luck","images":[{"img":"https://static.tigerbbs.com/140a2553d1f6033b742f22b302adc4ef","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/848705969","isVote":1,"tweetType":1,"viewCount":225,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":848702970,"gmtCreate":1636025980763,"gmtModify":1636025980963,"author":{"id":"4088639267266550","authorId":"4088639267266550","name":"mingming1188","avatar":"https://static.tigerbbs.com/1ec74de8efaef0c387a7c858c35fab49","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4088639267266550","authorIdStr":"4088639267266550"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/03898\">$時代電氣(03898)$</a>Good luck","listText":"<a href=\"https://laohu8.com/S/03898\">$時代電氣(03898)$</a>Good luck","text":"$時代電氣(03898)$Good 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All Tiger clients may collect points which can be used to redeem rewards by taking part in the Trade or Treating Game. All existing Tiger clients will have 2 game attempts. Clients can get more game attempts by completing different tasks, such as 'Invite a friend' or 'Share Halloween Game'. 2. How to collect points? 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href=\"https://laohu8.com/S/AAPL\">$蘋果(AAPL)$</a>👍👍👍","text":"$蘋果(AAPL)$👍👍👍","images":[{"img":"https://static.tigerbbs.com/8ce064257cf71616d78ca94058b3f293","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/885776397","isVote":1,"tweetType":1,"viewCount":377,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":804452852,"gmtCreate":1627974951176,"gmtModify":1633754724044,"author":{"id":"4088639267266550","authorId":"4088639267266550","name":"mingming1188","avatar":"https://static.tigerbbs.com/1ec74de8efaef0c387a7c858c35fab49","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4088639267266550","authorIdStr":"4088639267266550"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/AAPL\">$蘋果(AAPL)$</a>good[微笑] ","listText":"<a href=\"https://laohu8.com/S/AAPL\">$蘋果(AAPL)$</a>good[微笑] ","text":"$蘋果(AAPL)$good[微笑]","images":[{"img":"https://static.tigerbbs.com/ab81c5811bb240769227ff30c4748511","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":1,"link":"https://laohu8.com/post/804452852","isVote":1,"tweetType":1,"viewCount":404,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":802349116,"gmtCreate":1627723631135,"gmtModify":1633756795877,"author":{"id":"4088639267266550","authorId":"4088639267266550","name":"mingming1188","avatar":"https://static.tigerbbs.com/1ec74de8efaef0c387a7c858c35fab49","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4088639267266550","authorIdStr":"4088639267266550"},"themes":[],"htmlText":"Good luck","listText":"Good luck","text":"Good luck","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/802349116","repostId":"2155688721","repostType":4,"repost":{"id":"2155688721","kind":"highlight","pubTimestamp":1627701182,"share":"https://www.laohu8.com/m/news/2155688721?lang=&edition=full","pubTime":"2021-07-31 11:13","market":"hk","language":"zh","title":"百度放不下游戏","url":"https://stock-news.laohu8.com/highlight/detail?id=2155688721","media":"镜像娱乐","summary":"百度再一次“杀”回了游戏市场。\n7月28日,百度游戏品牌发布会正式召开,现场对外发布了23款游戏新品。其中包括《Island Crossing》《Call of Mini:Zombies Return","content":"<p><a href=\"https://laohu8.com/S/BIDU\">百度</a>再一次“杀”回了游戏市场。</p>\n<p>7月28日,百度游戏品牌发布会正式召开,现场对外发布了23款游戏新品。其中包括《Island Crossing》《Call of Mini:Zombies Return》《Garden》等14款休闲游戏,以及《武庚纪》《梦想<a href=\"https://laohu8.com/S/000997\">新大陆</a>》等9款重度游戏。可以看出,百度游戏未来将着力于休闲+重度游戏两条赛道,尝试跳出以发行为主的模式,转而以发行、自研并重,同时探索国际市场。</p>\n<p><img src=\"https://static.tigerbbs.com/03a57d99cd21d4a4e96e39ef0a7df836\" tg-width=\"1080\" tg-height=\"540\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>从战略到产品,百度游戏此举可以视作其重返赛场的一个重要举动。作为一个拥有巨大流量池的互联网巨头,百度做游戏其实一直被业内看好。然而,直到2017年百度剥离游戏业务时,平台也没有找到适合自己的发展模式。</p>\n<p>而今,游戏行业风云变幻,<a href=\"https://laohu8.com/S/00700\">腾讯</a>、<a href=\"https://laohu8.com/S/NTES\">网易</a>分走大块蛋糕,阿里、字节跳动、B站等头部势力加码,海外市场竞争愈演愈烈,游戏行业新势力更是如雨后春笋……选择此时返场的百度游戏,也让当下的竞争环境变得更加复杂。</p>\n<h3><b>流量变现的重头戏</b></h3>\n<p>发布会上,百度游戏总经理徐建将未来的发展方向归纳为两点:一点是做服务,即基于自身流量生态和产品矩阵,为游戏厂商提供发行服务;另一点则在于做产品,或与行业伙伴合作、或自主研发,推出具备竞争力的游戏产品。</p>\n<p>从这两点来看,百度游戏此次返场,步子相对稳健,布局方向都建立在自身优势上。</p>\n<p>其一,游戏一直都是流量变现的重头戏,而百度是一个拥有10亿用户的流量生态,仅在百度APP,月活便超过5.4亿。并且,据官方披露,用户在百度搜索游戏相关内容的日均次数达到1亿次,其中为找游戏的用户占比为25.3%,玩游戏的占比为45.5%,找服务的占比为29.2%。</p>\n<p><img src=\"https://static.tigerbbs.com/d82ae2c46c176ed12cdee8a4ee00afbb\" tg-width=\"650\" tg-height=\"416\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>换言之,百度目前仍是网民接触游戏的一个重要入口,生态内每天产生的亿级流量都与游戏相关,这也是百度不可能轻易放掉游戏业务的关键所在。</p>\n<p>其二,围绕百度自身的流量生态,一方面,搜索业务的服务能力,使平台与国内诸多游戏厂商都存在合作关系;另一方面,百度在剥离游戏业务之前,其游戏发行也有过一些高光时刻。2011年时,百度基于贴吧生态搭建“社区化小游戏平台”,涉足游戏分发,3天累计用户便超过7000万。</p>\n<p>从广告到发行,百度在游戏行业的连接能力,使之能够更便捷地找到合作伙伴,为之后的联运、发行等业务打下基础。此次发布会上,<a href=\"https://laohu8.com/S/09990\">祖龙娱乐</a>、悠米互娱等都是百度游戏联合开发产品的合作方。徐建还透露,百度游戏也准备构建新的开发者平台,将给出诸多策略扶持和让利。</p>\n<p>其三,尽管百度目前已经与腾讯、阿里拉开了距离,但百度仍是处在第一梯队的互联网巨头,若平台将资本向游戏倾斜,在财力支持下未必没有与其他平台一战的实力。目前,百度游戏已经完成了两个自研团队的搭建,正式进入开发阶段。</p>\n<p>但是,从百度游戏发布的产品来看,休闲游戏仍占据更大比例,而在用户粘性更高的重度游戏中,“代号”产品居多,落地时间并不明朗。这意味着百度在真正形成竞争力之前,还有一段很长的路要走,且这条路并不容易。</p>\n<h3><b>不能“丢”的游戏业务</b></h3>\n<p>百度重拾游戏业务并不让人意外,尤其是在近几年,百度一直都在搜索业务之外,寻找新的收入增长点。</p>\n<p>回到2017年,百度以近12亿的价格出售了百度游戏,这一动作是百度实施“航母计划”的一环。当时,百度通过业务“分拆”,将文学、视频、游戏、音乐、地图、外卖等版块独立运营,业内对此普遍认为,百度在尝试摆脱对搜索业务的依赖。同一时期,百度也进一步发力人工<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>的新方向,尝试向智能科技公司转型。沿着这一发展脉络来看,如今的百度,或许更需要游戏了。</p>\n<p>首先,从其内部发展而言,业务“分拆”的思路并没有帮助百度在多领域建立优势。</p>\n<p>在这之中,百度发展最好的视频业务孵化出<a href=\"https://laohu8.com/S/IQ\">爱奇艺</a>,但爱奇艺至今累计亏损已达上百亿,不仅不赚钱,还消耗着巨额运营成本。此外,百度地图市场渗透率虽然较高,但地图业务的变现模式尚不清晰。</p>\n<p><img src=\"https://static.tigerbbs.com/edc6630b89c5e58130682294de8830bf\" tg-width=\"650\" tg-height=\"563\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>而在其他业务方面,文学领域至今仍是阅文一家独大;音乐市场中<a href=\"https://laohu8.com/S/TME\">腾讯音乐</a>占据更大份额,网易云音乐后来居上;外卖行业中,美团、饿了么两强相争……相比之下,百度并没有形成与之相抗的实力,在业绩贡献上也难以成为未来的新支柱。</p>\n<p>其次,在外部竞争环境上,百度面临的压力越来越大。</p>\n<p>近几年,业内开始频繁地讨论,字节跳动会不会取代百度成为第三大互联网巨头?在这背后,双方之间虽然没有正面冲突,但字节跳动却在一步步蚕食曾属于百度的市场。</p>\n<p>说到底,百度和字节跳动所做的都是信息分发,而后者抓住了移动互联网崛起的契机,并以独特的算法抢占市场,后来基于同样的算法体系入局短视频,并建立自身的广告体系和变现模型。在这一过程中,受到冲击最大的便是百度。也就是说,百度搜索业务所覆盖的市场已经受到威胁,寻找新的业绩增长点正变得越来越迫切。</p>\n<p><img src=\"https://static.tigerbbs.com/0bd74003ddc66f316f5a4afa89fa7e74\" tg-width=\"1080\" tg-height=\"540\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>字节跳动游戏《仙境传说RO:新世代的诞生》,月流水达到1.5亿</p>\n<p>再者,对百度自身的发展而言,人工智能的新定位还没有成规模的变现机会。</p>\n<p>财报数据显示,截至2020年第四季度,百度来自搜索服务与交易服务的收入,在总收入中占比将近80%,而公司来自AI及云服务的收入占比则不足20%。</p>\n<p>在人工智能的业绩创造力形成之前,发力流量变现效率更高的游戏业务,或许是百度更好的选择。且就技术发展对云游戏的赋能来看,提前布局游戏业务,未来也能更高效地与公司的技术实力共振。</p>\n<h3><b>微妙的返场时机</b></h3>\n<p>实际上,尽管百度曾高调出售百度游戏,但从未真正离开过这个市场。</p>\n<p>当初,百度游戏被剥离后更名为多酷游戏,仍然作为百度在游戏业务上唯一的平台级入口,与百度保持紧密的合作关系。同一年,百度APP接入智能小游戏入口;2019年,百度则投资了游戏公司蝴蝶互动;直到今年,百度申请注册“百度游戏”、“百度游戏 MG.BAIDU.COM DU”等商标,并于前不久召开品牌发布会,正式在这一赛道上“重启”。百度似乎一直在等待机会,但选择此时返场,这个时机还是有些微妙。</p>\n<p>从表面上看,当下,游戏市场的竞争越来越激烈。腾讯、网易两大头部势力仍无可撼动,阿里、字节跳动、B站等互联网巨头也开始在这一市场划分势力范围。</p>\n<p>在国内,阿里在游戏领域持续深耕之后,孵化出的《三国志·战略版》《三国志幻想大陆》表现亮眼,双双登上App Store手游收入排行榜TOP10。其中,仅在2020上半年,《三国志·战略版》的总流水便达到37亿。以此为起点,阿里逐渐在游戏领域站稳脚跟;字节跳动近来在游戏市场的步子也越来越大。今年3月,公司以260亿元的高价收购游戏公司沐瞳科技,将东南亚影响力最大的MOBA游戏《无尽对决》收入囊中;此外,B站也通过资本布局,在二次元游戏赛道上持续巩固实力。</p>\n<p><img src=\"https://static.tigerbbs.com/a2557f4955deb03cc8a5e455e81407a4\" tg-width=\"1080\" tg-height=\"508\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>在国外,伴随着<a href=\"https://laohu8.com/S/00799\">IGG</a>、莉莉丝等游戏厂商从海外市场涌现出来,这一市场也成为更多国内头部势力的布局范围,原本的蓝海优势正在激烈的竞争中逐渐消退,新入场者抢占市场份额的难度也在加大。</p>\n<p>然而,在这样的发展环境下,一些新势力还是“冒出头来”。尤其是《原神》的出现,在上线30天内收入便达到2.45亿美元,一度超越《王者荣耀》《和平精英》同期收入,位列全球手游收入榜首位。背后的公司米哈游也随之变得炙手可热。</p>\n<p><img src=\"https://static.tigerbbs.com/fa4d5c6dc9ad9c4c73abc473abf4cd38\" tg-width=\"1080\" tg-height=\"692\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>这一现象的出现,刺激了头部势力的敏感神经,也加速了巨头“围猎”的脚步。以动作最大的腾讯为例,据镜像娱乐统计,2021年上半年,腾讯参与投资的游戏公司多达49家,平均每4天便投资一家公司。</p>\n<p><img src=\"https://static.tigerbbs.com/643cf0b0e11b9df8d22b62da650634e1\" tg-width=\"549\" tg-height=\"2866\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>然而,透过这一现象,其实也反映出,一方面,当下的游戏市场还远未饱和,市场能够容下更多爆款游戏产品;另一方面,激烈的竞争环境,也为当下的游戏市场带来更多变数。在爆款终会被新的爆款替代的行业规律之下,新入局者并非没有机会,或许这才是百度选择此时返场的关键所在。</p>\n<p>但是,机会都是留给有准备的人,百度显然落后太多。发布会现场,百度游戏副总经理王慧也坦言:“重启后的百度团队优势仍不明显,团队一直在思考如何利用百度的资源,走出百度游戏自己的路。”但在变幻莫测的游戏市场之上,留给百度思考的时间已然不多了。</p>","source":"36kr_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>百度放不下游戏</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n百度放不下游戏\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-31 11:13 北京时间 <a href=https://36kr.com/p/1333416961169408><strong>镜像娱乐</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>百度再一次“杀”回了游戏市场。\n7月28日,百度游戏品牌发布会正式召开,现场对外发布了23款游戏新品。其中包括《Island Crossing》《Call of Mini:Zombies Return》《Garden》等14款休闲游戏,以及《武庚纪》《梦想新大陆》等9款重度游戏。可以看出,百度游戏未来将着力于休闲+重度游戏两条赛道,尝试跳出以发行为主的模式,转而以发行、自研并重,同时探索国际市场。...</p>\n\n<a href=\"https://36kr.com/p/1333416961169408\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3d671f82579a0f7a86039a21fe8fc002","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","BIDU":"百度"},"source_url":"https://36kr.com/p/1333416961169408","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2155688721","content_text":"百度再一次“杀”回了游戏市场。\n7月28日,百度游戏品牌发布会正式召开,现场对外发布了23款游戏新品。其中包括《Island Crossing》《Call of Mini:Zombies Return》《Garden》等14款休闲游戏,以及《武庚纪》《梦想新大陆》等9款重度游戏。可以看出,百度游戏未来将着力于休闲+重度游戏两条赛道,尝试跳出以发行为主的模式,转而以发行、自研并重,同时探索国际市场。\n\n从战略到产品,百度游戏此举可以视作其重返赛场的一个重要举动。作为一个拥有巨大流量池的互联网巨头,百度做游戏其实一直被业内看好。然而,直到2017年百度剥离游戏业务时,平台也没有找到适合自己的发展模式。\n而今,游戏行业风云变幻,腾讯、网易分走大块蛋糕,阿里、字节跳动、B站等头部势力加码,海外市场竞争愈演愈烈,游戏行业新势力更是如雨后春笋……选择此时返场的百度游戏,也让当下的竞争环境变得更加复杂。\n流量变现的重头戏\n发布会上,百度游戏总经理徐建将未来的发展方向归纳为两点:一点是做服务,即基于自身流量生态和产品矩阵,为游戏厂商提供发行服务;另一点则在于做产品,或与行业伙伴合作、或自主研发,推出具备竞争力的游戏产品。\n从这两点来看,百度游戏此次返场,步子相对稳健,布局方向都建立在自身优势上。\n其一,游戏一直都是流量变现的重头戏,而百度是一个拥有10亿用户的流量生态,仅在百度APP,月活便超过5.4亿。并且,据官方披露,用户在百度搜索游戏相关内容的日均次数达到1亿次,其中为找游戏的用户占比为25.3%,玩游戏的占比为45.5%,找服务的占比为29.2%。\n\n换言之,百度目前仍是网民接触游戏的一个重要入口,生态内每天产生的亿级流量都与游戏相关,这也是百度不可能轻易放掉游戏业务的关键所在。\n其二,围绕百度自身的流量生态,一方面,搜索业务的服务能力,使平台与国内诸多游戏厂商都存在合作关系;另一方面,百度在剥离游戏业务之前,其游戏发行也有过一些高光时刻。2011年时,百度基于贴吧生态搭建“社区化小游戏平台”,涉足游戏分发,3天累计用户便超过7000万。\n从广告到发行,百度在游戏行业的连接能力,使之能够更便捷地找到合作伙伴,为之后的联运、发行等业务打下基础。此次发布会上,祖龙娱乐、悠米互娱等都是百度游戏联合开发产品的合作方。徐建还透露,百度游戏也准备构建新的开发者平台,将给出诸多策略扶持和让利。\n其三,尽管百度目前已经与腾讯、阿里拉开了距离,但百度仍是处在第一梯队的互联网巨头,若平台将资本向游戏倾斜,在财力支持下未必没有与其他平台一战的实力。目前,百度游戏已经完成了两个自研团队的搭建,正式进入开发阶段。\n但是,从百度游戏发布的产品来看,休闲游戏仍占据更大比例,而在用户粘性更高的重度游戏中,“代号”产品居多,落地时间并不明朗。这意味着百度在真正形成竞争力之前,还有一段很长的路要走,且这条路并不容易。\n不能“丢”的游戏业务\n百度重拾游戏业务并不让人意外,尤其是在近几年,百度一直都在搜索业务之外,寻找新的收入增长点。\n回到2017年,百度以近12亿的价格出售了百度游戏,这一动作是百度实施“航母计划”的一环。当时,百度通过业务“分拆”,将文学、视频、游戏、音乐、地图、外卖等版块独立运营,业内对此普遍认为,百度在尝试摆脱对搜索业务的依赖。同一时期,百度也进一步发力人工智能的新方向,尝试向智能科技公司转型。沿着这一发展脉络来看,如今的百度,或许更需要游戏了。\n首先,从其内部发展而言,业务“分拆”的思路并没有帮助百度在多领域建立优势。\n在这之中,百度发展最好的视频业务孵化出爱奇艺,但爱奇艺至今累计亏损已达上百亿,不仅不赚钱,还消耗着巨额运营成本。此外,百度地图市场渗透率虽然较高,但地图业务的变现模式尚不清晰。\n\n而在其他业务方面,文学领域至今仍是阅文一家独大;音乐市场中腾讯音乐占据更大份额,网易云音乐后来居上;外卖行业中,美团、饿了么两强相争……相比之下,百度并没有形成与之相抗的实力,在业绩贡献上也难以成为未来的新支柱。\n其次,在外部竞争环境上,百度面临的压力越来越大。\n近几年,业内开始频繁地讨论,字节跳动会不会取代百度成为第三大互联网巨头?在这背后,双方之间虽然没有正面冲突,但字节跳动却在一步步蚕食曾属于百度的市场。\n说到底,百度和字节跳动所做的都是信息分发,而后者抓住了移动互联网崛起的契机,并以独特的算法抢占市场,后来基于同样的算法体系入局短视频,并建立自身的广告体系和变现模型。在这一过程中,受到冲击最大的便是百度。也就是说,百度搜索业务所覆盖的市场已经受到威胁,寻找新的业绩增长点正变得越来越迫切。\n\n字节跳动游戏《仙境传说RO:新世代的诞生》,月流水达到1.5亿\n再者,对百度自身的发展而言,人工智能的新定位还没有成规模的变现机会。\n财报数据显示,截至2020年第四季度,百度来自搜索服务与交易服务的收入,在总收入中占比将近80%,而公司来自AI及云服务的收入占比则不足20%。\n在人工智能的业绩创造力形成之前,发力流量变现效率更高的游戏业务,或许是百度更好的选择。且就技术发展对云游戏的赋能来看,提前布局游戏业务,未来也能更高效地与公司的技术实力共振。\n微妙的返场时机\n实际上,尽管百度曾高调出售百度游戏,但从未真正离开过这个市场。\n当初,百度游戏被剥离后更名为多酷游戏,仍然作为百度在游戏业务上唯一的平台级入口,与百度保持紧密的合作关系。同一年,百度APP接入智能小游戏入口;2019年,百度则投资了游戏公司蝴蝶互动;直到今年,百度申请注册“百度游戏”、“百度游戏 MG.BAIDU.COM DU”等商标,并于前不久召开品牌发布会,正式在这一赛道上“重启”。百度似乎一直在等待机会,但选择此时返场,这个时机还是有些微妙。\n从表面上看,当下,游戏市场的竞争越来越激烈。腾讯、网易两大头部势力仍无可撼动,阿里、字节跳动、B站等互联网巨头也开始在这一市场划分势力范围。\n在国内,阿里在游戏领域持续深耕之后,孵化出的《三国志·战略版》《三国志幻想大陆》表现亮眼,双双登上App Store手游收入排行榜TOP10。其中,仅在2020上半年,《三国志·战略版》的总流水便达到37亿。以此为起点,阿里逐渐在游戏领域站稳脚跟;字节跳动近来在游戏市场的步子也越来越大。今年3月,公司以260亿元的高价收购游戏公司沐瞳科技,将东南亚影响力最大的MOBA游戏《无尽对决》收入囊中;此外,B站也通过资本布局,在二次元游戏赛道上持续巩固实力。\n\n在国外,伴随着IGG、莉莉丝等游戏厂商从海外市场涌现出来,这一市场也成为更多国内头部势力的布局范围,原本的蓝海优势正在激烈的竞争中逐渐消退,新入场者抢占市场份额的难度也在加大。\n然而,在这样的发展环境下,一些新势力还是“冒出头来”。尤其是《原神》的出现,在上线30天内收入便达到2.45亿美元,一度超越《王者荣耀》《和平精英》同期收入,位列全球手游收入榜首位。背后的公司米哈游也随之变得炙手可热。\n\n这一现象的出现,刺激了头部势力的敏感神经,也加速了巨头“围猎”的脚步。以动作最大的腾讯为例,据镜像娱乐统计,2021年上半年,腾讯参与投资的游戏公司多达49家,平均每4天便投资一家公司。\n\n然而,透过这一现象,其实也反映出,一方面,当下的游戏市场还远未饱和,市场能够容下更多爆款游戏产品;另一方面,激烈的竞争环境,也为当下的游戏市场带来更多变数。在爆款终会被新的爆款替代的行业规律之下,新入局者并非没有机会,或许这才是百度选择此时返场的关键所在。\n但是,机会都是留给有准备的人,百度显然落后太多。发布会现场,百度游戏副总经理王慧也坦言:“重启后的百度团队优势仍不明显,团队一直在思考如何利用百度的资源,走出百度游戏自己的路。”但在变幻莫测的游戏市场之上,留给百度思考的时间已然不多了。","news_type":1},"isVote":1,"tweetType":1,"viewCount":100,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":806941026,"gmtCreate":1627627917065,"gmtModify":1633757624685,"author":{"id":"4088639267266550","authorId":"4088639267266550","name":"mingming1188","avatar":"https://static.tigerbbs.com/1ec74de8efaef0c387a7c858c35fab49","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4088639267266550","authorIdStr":"4088639267266550"},"themes":[],"htmlText":"/hi","listText":"/hi","text":"/hi","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/806941026","repostId":"2155367601","repostType":4,"isVote":1,"tweetType":1,"viewCount":68,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":847358110,"gmtCreate":1636497050150,"gmtModify":1636497050356,"author":{"id":"4088639267266550","authorId":"4088639267266550","name":"mingming1188","avatar":"https://static.tigerbbs.com/1ec74de8efaef0c387a7c858c35fab49","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4088639267266550","authorIdStr":"4088639267266550"},"themes":[],"htmlText":"<a 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