kikiki啊的个人主页 - 老虎社区

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2021-05-31

$Sundial Growers Inc.(SNDL)$gogogo

2021-06-19

nice

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2021-06-20

[开心] [开心] [开心]

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2021-06-19

why，快冲

2021-06-21

[开心] [开心]

抱歉，原内容已删除

2021-08-17

$阿什福德酒店管理信托公司(AHT)$[难过] [难过] [难过]

2021-07-30

$阿什福德酒店管理信托公司(AHT)$zzzzz

2021-07-21

$阿什福德酒店管理信托公司(AHT)$无语。。。

2021-04-25

$Histogenics Corporation(OCGN)$GOGOGO

2021-06-25

[开心]

腾讯音乐进行成立以来最大的组织架构升级

2021-06-04

[财迷]

抱歉，原内容已删除

2021-06-18

$阿什福德酒店管理信托公司(AHT)$GOGOGO

2021-06-07

Gogogo

2021-06-07

$黑莓(BB)$gogogo

2021-08-05

$阿什福德酒店管理信托公司(AHT)$[无语] [无语] [无语] [无语]

2021-07-29

$阿什福德酒店管理信托公司(AHT)$[龇牙] [流泪] [流泪]

2021-07-26

$阿什福德酒店管理信托公司(AHT)$几时回来[流泪] [流泪]

2021-07-02

[开心] [开心]

提醒：因美国独立日假期，7月5日美股全天休市

2021-06-08

$Sundial Growers Inc.(SNDL)$GOGOGO

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20:50","market":"us","language":"zh","title":"腾讯音乐进行成立以来最大的组织架构升级","url":"https://stock-news.laohu8.com/highlight/detail?id=1147880843","media":"晚点LatePost","summary":"腾讯音乐内部发文，宣布成立内容业务线。","content":"<p>《晚点 LatePost》独家获悉，腾讯音乐娱乐集团（TME）正在进行成立五年来最大的调整，升级组织架构、定下内容与平台两大核心方向。</p>\n<p>6 月 25 日下午，腾讯音乐内部发文，宣布成立内容业务线，负责音乐内容相关业务的整体规划、战略制定和统筹管理。</p>\n<p>“内容战略被提到了前所未有的高度。” 一位接近本次调整的腾讯音乐人士认为单独成立内容业务线是一个强烈信号。这里的内容不仅仅是音乐版权，还包括音乐视频、线上线下演出、音乐综艺等。腾讯音乐将加大内容共创制作、宣发以及等业务的投入，为音乐产业提供全链条服务。</p>\n<p><img src=\"https://static.tigerbbs.com/d86ea2f2f92ed90ef502490031d79869\" tg-width=\"960\" tg-height=\"309\" referrerpolicy=\"no-referrer\"></p>\n<p>两个月前，原腾讯音乐娱乐集团 CEO 彭迦信获任命为集团执行董事长，原腾讯集团副总裁及 QQ 负责人梁柱加盟并担任腾讯音乐娱乐集团 CEO。</p>\n<p>调整后，彭迦信将兼管内容生态构建、公线以及职能团队管理工作。</p>\n<p>腾讯音乐 CEO 梁柱则主导腾讯音乐的产品业务线，负责包括 QQ 音乐、酷狗音乐、酷我音乐、全民 K 歌、长音频业务线的发展，以及核心技术的研发。</p>\n<p>在 5 月 8 日，产品业务线已经开始首轮架构调整，梁柱亲自兼任 QQ 音乐业务线及平台产品部负责人，同时，业务线技术负责人均向这位产品技术出身的 CEO 汇报。</p>\n<p>《晚点 LatePost》独家获悉，在近期一次调整中，QQ 音乐业务线下增设了一个新产品部门。该部门由梁柱直接推动成立，整合了 QQ 音乐直播与全民 K 歌直播团队，正在进行全新形态的互动视频功能开发。</p>\n<p>据了解，这个全新的功能将与微信视频号进行深度融合。一位接近项目的人士告诉记者，梁柱及核心管理团队已多次赴广州与微信管理层一同推进规划。</p>\n<p>“这是一场涉及整体且持续性的调整。” 一位接近此次调整的人士告诉记者，腾讯音乐 4 月 15 日管理架构升级调整后，管理层在短时间确认了内容与产品的共同目标以及各自的调整升级方向，两个月的时间里，集团内容侧和产品平台侧陆续开始调整。</p>\n<p>一位腾讯音乐人士称，腾讯音乐本轮调整将内容与平台视为重要的两个战略方向，“一体两翼，共同发展”。</p>\n<p>2016 年 7 月，腾讯音乐娱乐集团正式成立。五年过去，它已经成为全球领先的在线音乐集团。根据其财报，腾讯音乐 2020 年收入达到 291.5 亿元，2021 年第一季度财报收入 78.2 亿元，同比增长 24.0%。相比之下，网易云音乐 2020 年全年营收为 49 亿元。</p>\n<p>但短视频正在改变用户接触与消费音乐的方式，甚至审美，许多传唱度高的所谓 “网红” 歌曲也由此诞生。</p>\n<p>腾讯音乐的本次调整：加大对上游内容的服务能力、与微信视频号融合打造新产品功能、加注长音频，其背后核心思路之一是其早已确定的 “跳出播放器生意的局限 “，持续性布局新的增长机会。</p>\n<p>一位音乐行业从业人士说，腾讯音乐过去一直注重引进优质曲目，但显然在今天看来是不够的。他认为腾讯音乐未来是要把内容共创制作和音乐人的全产业链服务，形成更强的差异性优势。“简单来说，就是把握好 ‘什么是好音乐’ 的话语权。”</p>\n<p>截止发稿，腾讯音乐股价 15.65 美元，总市值达到 265 亿美元，比 2018 年年底 IPO 时高 20% 左右。</p>\n<p>提升效率，与腾讯集团产品高度联动</p>\n<p>提升效率是本次调整的一个关键词。腾讯音乐在内部成立中台加强联动，并将不同业务之间的资源打通，以实现效率最大化。</p>\n<p>腾讯音乐由多个音乐产品整合而来，集团总部和 QQ 音乐团队在深圳、酷狗团队在广州、酷我团队在北京，因为地理和历史的原因，各产品团队一直相对独立。</p>\n<p>为此，腾讯音乐成立了两大中台部门：基础架构部和内容信息平台部。前者负责腾讯音乐业务线技术和安全中台的研发运营工作，后者负责腾讯音乐版权内容信息管理，统一对接上游版权供给方和下游内容消费方。</p>\n<p>包括播客、有声书在内的长音频被明确为集团在接下来要重点推进的业务。今年 4 月 23 日，腾讯音乐旗下的酷我畅听与懒人听书进行合并升级，成立全新长音频品牌 “懒人畅听”。</p>\n<p>《晚点 LatePost》解到，在此阶段的调整中，腾讯音乐在集团层面成立了专注长音频的独立业务线，未来将由腾讯音乐娱乐集团副总裁史力学主管。“由高层直接牵头，集全集团的资源做长音频。” 一位腾讯音乐人士说。</p>\n<p>对外，腾讯音乐明确与腾讯集团的产品进行深度联动以寻求新的突破机会。</p>\n<p>在腾讯音乐 2021 年第一季度财报电话会上，执行董事长彭迦信表示，腾讯音乐将持续性推动整个音乐行业实现共赢；而 CEO 梁柱表示，腾讯音乐未来会聚焦于提供让用户在微信与 QQ 两大社交平台消费音乐内容的工具和内容创作工具，带来新的音乐使用与音乐社交场景。</p>\n<p>不再只是买版权、播放音乐</p>\n<p>掌握更多歌曲版权、与上游唱片公司和音乐人形成良好合作关系是腾讯音乐此前五年积累的资本。</p>\n<p>一位前互联网音乐平台高层告诉记者，在线音乐平台如果要建立真正优势，一定要在音乐内容的源头有更深的参与和服务，突破单纯的播放器和版权的生意。</p>\n<p>《晚点 LatePost》了解到，腾讯音乐在成立内容业务线后，将在原有的内容合作部的基础上成立音乐人开放平台部、内容工作室群、音乐云业务中心、宣推市场中心及榜单和数据产品中心。</p>\n<p>上述部门所涵盖的主要业务方向包括：挖掘并引入优质音乐人；与音乐行业进行内容共创制作、现场演出合作；为音乐提供发行、宣推服务；为内外部内容生产者和合作伙伴提供数据 BI 产品及服务等。</p>\n<p>一位腾讯音乐人士告诉记者，这些业务过去分布在集团不同部门，还有一些仍在内部业务孵化器中。调整后，它们被统一汇集在内容业务线，提升效率。</p>\n<p>一位头部互联网音乐平台人士说，单从播放器角度说，音乐流媒体平台是 “隐形” 的：平台主要做好音乐播放器，不定义什么是好歌。但随着短视频逐渐改变音乐行业、用户对音乐的触达方式，甚至是审美习惯，流媒体平台需要主动介入推荐真正的好内容和好音乐人，更深入参与和服务于上游环节。</p>\n<p>这意味着腾讯音乐需要和唱片公司有更强的合作关系。比如唱片公司在企划、艺人经纪等领域相对更专业，腾讯音乐会更多与它们共创内容，而腾讯音乐在宣传、发行服务上的优势更突出，可以为行业全链条提供服务。</p>\n<p>2020 年，歌手林俊杰发行新专辑期间，在腾讯音乐旗下 TME live 和抖音均做了新专辑首唱会。一位知情人士告诉记者，从结果看，抖音的流量更高，但从歌迷参与度、演唱会呈现能力、对艺人与作品的市场宣推程度和周边产品的消费转化来看，腾讯音乐效果则显著占优。</p>\n<p>上述人士说，抖音上的观众更多抱着是看热闹的心态，而流媒体平台上则是更核心的音乐受众，这是导致差异的原因。“宣传和发行一首歌比的不是一时的流量热度和声量，同时还要让好内容真正产生价值。”</p>\n<p>腾讯内容业务的又一次大调整</p>\n<p>抖音在音乐上的野心并不难察觉。根据抖音自己发布的《2020 抖音音乐生态数据报告》，已经有上万名音乐人入住该平台，而其母公司字节跳动也在内测多种音乐相关的产品功能。这意味着字节跳动与腾讯的竞争将更加直接。</p>\n<p>《晚点 LatePost》曾经报道，腾讯公司 COO 任宇昕正在主导针对旗下各个内容业务的改革，核心是为了整合资源，打破各个业务间的合作门槛，包括游戏、影视、文学、动漫、音乐等内，以提升竞争力。</p>\n<p>和其它业务的改革类似，腾讯音乐的这轮调整的一个重点便是与整个腾讯系资源的联动。</p>\n<p>腾讯音乐集团执行董事长彭迦信与腾讯音乐 CEO 梁柱都是腾讯老兵，分别于 2008 年与 2003 年加入腾讯。二人曾同属原腾讯社交网络事业群（SNG），是合作已久的老同事，也都曾在任宇昕麾下任职。</p>\n<p>前者在音乐内容领域深耕多年，行业人脉资源深厚；而后者则在多年前带领 QQ 音乐走上阶段性高点，并成功推动孵化了全民 K 歌业务。一位熟悉二人的腾讯人士告诉记者，彭相对温和，对内容非常敏锐，善于布局与协调；梁柱则更强势，产品思路清晰，推动力强，形成互补。</p>\n<p>伴随着短视频流行、消费习惯的改变，每个内容领域行业里的霸主都会遭受到新的挑战。</p>\n<p>和阅文的变化类似，腾讯音乐也正在跳出传统的付费模式，力图通过进入产业链的更多环节，与音乐生态进行更深度的合作，找到更多的商业化可能性。</p>\n<p>最近腾讯几大内容业务所有的变化都在表明，它正在不断让这些已经获得成功的业务拥抱新的商业模式和机会，以应对挑战。</p>\n<p>正如《晚点 LatePost》此前报道，腾讯各大内容业务的磨合都进入了第三年，已经从人员调整、中台架构走到了现在的业务融合，而挑战者们也已明目清晰，这才是真正体现腾讯组织能力和战斗力的时刻。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>腾讯音乐进行成立以来最大的组织架构升级</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n腾讯音乐进行成立以来最大的组织架构升级\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1026578596\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/c6daaa6faf674b18bd5facc8daca7d3d);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">晚点LatePost </p>\n<p class=\"h-time\">2021-06-25 20:50</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>《晚点 LatePost》独家获悉，腾讯音乐娱乐集团（TME）正在进行成立五年来最大的调整，升级组织架构、定下内容与平台两大核心方向。</p>\n<p>6 月 25 日下午，腾讯音乐内部发文，宣布成立内容业务线，负责音乐内容相关业务的整体规划、战略制定和统筹管理。</p>\n<p>“内容战略被提到了前所未有的高度。” 一位接近本次调整的腾讯音乐人士认为单独成立内容业务线是一个强烈信号。这里的内容不仅仅是音乐版权，还包括音乐视频、线上线下演出、音乐综艺等。腾讯音乐将加大内容共创制作、宣发以及等业务的投入，为音乐产业提供全链条服务。</p>\n<p><img src=\"https://static.tigerbbs.com/d86ea2f2f92ed90ef502490031d79869\" tg-width=\"960\" tg-height=\"309\" referrerpolicy=\"no-referrer\"></p>\n<p>两个月前，原腾讯音乐娱乐集团 CEO 彭迦信获任命为集团执行董事长，原腾讯集团副总裁及 QQ 负责人梁柱加盟并担任腾讯音乐娱乐集团 CEO。</p>\n<p>调整后，彭迦信将兼管内容生态构建、公线以及职能团队管理工作。</p>\n<p>腾讯音乐 CEO 梁柱则主导腾讯音乐的产品业务线，负责包括 QQ 音乐、酷狗音乐、酷我音乐、全民 K 歌、长音频业务线的发展，以及核心技术的研发。</p>\n<p>在 5 月 8 日，产品业务线已经开始首轮架构调整，梁柱亲自兼任 QQ 音乐业务线及平台产品部负责人，同时，业务线技术负责人均向这位产品技术出身的 CEO 汇报。</p>\n<p>《晚点 LatePost》独家获悉，在近期一次调整中，QQ 音乐业务线下增设了一个新产品部门。该部门由梁柱直接推动成立，整合了 QQ 音乐直播与全民 K 歌直播团队，正在进行全新形态的互动视频功能开发。</p>\n<p>据了解，这个全新的功能将与微信视频号进行深度融合。一位接近项目的人士告诉记者，梁柱及核心管理团队已多次赴广州与微信管理层一同推进规划。</p>\n<p>“这是一场涉及整体且持续性的调整。” 一位接近此次调整的人士告诉记者，腾讯音乐 4 月 15 日管理架构升级调整后，管理层在短时间确认了内容与产品的共同目标以及各自的调整升级方向，两个月的时间里，集团内容侧和产品平台侧陆续开始调整。</p>\n<p>一位腾讯音乐人士称，腾讯音乐本轮调整将内容与平台视为重要的两个战略方向，“一体两翼，共同发展”。</p>\n<p>2016 年 7 月，腾讯音乐娱乐集团正式成立。五年过去，它已经成为全球领先的在线音乐集团。根据其财报，腾讯音乐 2020 年收入达到 291.5 亿元，2021 年第一季度财报收入 78.2 亿元，同比增长 24.0%。相比之下，网易云音乐 2020 年全年营收为 49 亿元。</p>\n<p>但短视频正在改变用户接触与消费音乐的方式，甚至审美，许多传唱度高的所谓 “网红” 歌曲也由此诞生。</p>\n<p>腾讯音乐的本次调整：加大对上游内容的服务能力、与微信视频号融合打造新产品功能、加注长音频，其背后核心思路之一是其早已确定的 “跳出播放器生意的局限 “，持续性布局新的增长机会。</p>\n<p>一位音乐行业从业人士说，腾讯音乐过去一直注重引进优质曲目，但显然在今天看来是不够的。他认为腾讯音乐未来是要把内容共创制作和音乐人的全产业链服务，形成更强的差异性优势。“简单来说，就是把握好 ‘什么是好音乐’ 的话语权。”</p>\n<p>截止发稿，腾讯音乐股价 15.65 美元，总市值达到 265 亿美元，比 2018 年年底 IPO 时高 20% 左右。</p>\n<p>提升效率，与腾讯集团产品高度联动</p>\n<p>提升效率是本次调整的一个关键词。腾讯音乐在内部成立中台加强联动，并将不同业务之间的资源打通，以实现效率最大化。</p>\n<p>腾讯音乐由多个音乐产品整合而来，集团总部和 QQ 音乐团队在深圳、酷狗团队在广州、酷我团队在北京，因为地理和历史的原因，各产品团队一直相对独立。</p>\n<p>为此，腾讯音乐成立了两大中台部门：基础架构部和内容信息平台部。前者负责腾讯音乐业务线技术和安全中台的研发运营工作，后者负责腾讯音乐版权内容信息管理，统一对接上游版权供给方和下游内容消费方。</p>\n<p>包括播客、有声书在内的长音频被明确为集团在接下来要重点推进的业务。今年 4 月 23 日，腾讯音乐旗下的酷我畅听与懒人听书进行合并升级，成立全新长音频品牌 “懒人畅听”。</p>\n<p>《晚点 LatePost》解到，在此阶段的调整中，腾讯音乐在集团层面成立了专注长音频的独立业务线，未来将由腾讯音乐娱乐集团副总裁史力学主管。“由高层直接牵头，集全集团的资源做长音频。” 一位腾讯音乐人士说。</p>\n<p>对外，腾讯音乐明确与腾讯集团的产品进行深度联动以寻求新的突破机会。</p>\n<p>在腾讯音乐 2021 年第一季度财报电话会上，执行董事长彭迦信表示，腾讯音乐将持续性推动整个音乐行业实现共赢；而 CEO 梁柱表示，腾讯音乐未来会聚焦于提供让用户在微信与 QQ 两大社交平台消费音乐内容的工具和内容创作工具，带来新的音乐使用与音乐社交场景。</p>\n<p>不再只是买版权、播放音乐</p>\n<p>掌握更多歌曲版权、与上游唱片公司和音乐人形成良好合作关系是腾讯音乐此前五年积累的资本。</p>\n<p>一位前互联网音乐平台高层告诉记者，在线音乐平台如果要建立真正优势，一定要在音乐内容的源头有更深的参与和服务，突破单纯的播放器和版权的生意。</p>\n<p>《晚点 LatePost》了解到，腾讯音乐在成立内容业务线后，将在原有的内容合作部的基础上成立音乐人开放平台部、内容工作室群、音乐云业务中心、宣推市场中心及榜单和数据产品中心。</p>\n<p>上述部门所涵盖的主要业务方向包括：挖掘并引入优质音乐人；与音乐行业进行内容共创制作、现场演出合作；为音乐提供发行、宣推服务；为内外部内容生产者和合作伙伴提供数据 BI 产品及服务等。</p>\n<p>一位腾讯音乐人士告诉记者，这些业务过去分布在集团不同部门，还有一些仍在内部业务孵化器中。调整后，它们被统一汇集在内容业务线，提升效率。</p>\n<p>一位头部互联网音乐平台人士说，单从播放器角度说，音乐流媒体平台是 “隐形” 的：平台主要做好音乐播放器，不定义什么是好歌。但随着短视频逐渐改变音乐行业、用户对音乐的触达方式，甚至是审美习惯，流媒体平台需要主动介入推荐真正的好内容和好音乐人，更深入参与和服务于上游环节。</p>\n<p>这意味着腾讯音乐需要和唱片公司有更强的合作关系。比如唱片公司在企划、艺人经纪等领域相对更专业，腾讯音乐会更多与它们共创内容，而腾讯音乐在宣传、发行服务上的优势更突出，可以为行业全链条提供服务。</p>\n<p>2020 年，歌手林俊杰发行新专辑期间，在腾讯音乐旗下 TME live 和抖音均做了新专辑首唱会。一位知情人士告诉记者，从结果看，抖音的流量更高，但从歌迷参与度、演唱会呈现能力、对艺人与作品的市场宣推程度和周边产品的消费转化来看，腾讯音乐效果则显著占优。</p>\n<p>上述人士说，抖音上的观众更多抱着是看热闹的心态，而流媒体平台上则是更核心的音乐受众，这是导致差异的原因。“宣传和发行一首歌比的不是一时的流量热度和声量，同时还要让好内容真正产生价值。”</p>\n<p>腾讯内容业务的又一次大调整</p>\n<p>抖音在音乐上的野心并不难察觉。根据抖音自己发布的《2020 抖音音乐生态数据报告》，已经有上万名音乐人入住该平台，而其母公司字节跳动也在内测多种音乐相关的产品功能。这意味着字节跳动与腾讯的竞争将更加直接。</p>\n<p>《晚点 LatePost》曾经报道，腾讯公司 COO 任宇昕正在主导针对旗下各个内容业务的改革，核心是为了整合资源，打破各个业务间的合作门槛，包括游戏、影视、文学、动漫、音乐等内，以提升竞争力。</p>\n<p>和其它业务的改革类似，腾讯音乐的这轮调整的一个重点便是与整个腾讯系资源的联动。</p>\n<p>腾讯音乐集团执行董事长彭迦信与腾讯音乐 CEO 梁柱都是腾讯老兵，分别于 2008 年与 2003 年加入腾讯。二人曾同属原腾讯社交网络事业群（SNG），是合作已久的老同事，也都曾在任宇昕麾下任职。</p>\n<p>前者在音乐内容领域深耕多年，行业人脉资源深厚；而后者则在多年前带领 QQ 音乐走上阶段性高点，并成功推动孵化了全民 K 歌业务。一位熟悉二人的腾讯人士告诉记者，彭相对温和，对内容非常敏锐，善于布局与协调；梁柱则更强势，产品思路清晰，推动力强，形成互补。</p>\n<p>伴随着短视频流行、消费习惯的改变，每个内容领域行业里的霸主都会遭受到新的挑战。</p>\n<p>和阅文的变化类似，腾讯音乐也正在跳出传统的付费模式，力图通过进入产业链的更多环节，与音乐生态进行更深度的合作，找到更多的商业化可能性。</p>\n<p>最近腾讯几大内容业务所有的变化都在表明，它正在不断让这些已经获得成功的业务拥抱新的商业模式和机会，以应对挑战。</p>\n<p>正如《晚点 LatePost》此前报道，腾讯各大内容业务的磨合都进入了第三年，已经从人员调整、中台架构走到了现在的业务融合，而挑战者们也已明目清晰，这才是真正体现腾讯组织能力和战斗力的时刻。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/06c120bbb961941a6910f63352c38f2b","relate_stocks":{"TME":"腾讯音乐"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1147880843","content_text":"《晚点 LatePost》独家获悉，腾讯音乐娱乐集团（TME）正在进行成立五年来最大的调整，升级组织架构、定下内容与平台两大核心方向。\n6 月 25 日下午，腾讯音乐内部发文，宣布成立内容业务线，负责音乐内容相关业务的整体规划、战略制定和统筹管理。\n“内容战略被提到了前所未有的高度。” 一位接近本次调整的腾讯音乐人士认为单独成立内容业务线是一个强烈信号。这里的内容不仅仅是音乐版权，还包括音乐视频、线上线下演出、音乐综艺等。腾讯音乐将加大内容共创制作、宣发以及等业务的投入，为音乐产业提供全链条服务。\n\n两个月前，原腾讯音乐娱乐集团 CEO 彭迦信获任命为集团执行董事长，原腾讯集团副总裁及 QQ 负责人梁柱加盟并担任腾讯音乐娱乐集团 CEO。\n调整后，彭迦信将兼管内容生态构建、公线以及职能团队管理工作。\n腾讯音乐 CEO 梁柱则主导腾讯音乐的产品业务线，负责包括 QQ 音乐、酷狗音乐、酷我音乐、全民 K 歌、长音频业务线的发展，以及核心技术的研发。\n在 5 月 8 日，产品业务线已经开始首轮架构调整，梁柱亲自兼任 QQ 音乐业务线及平台产品部负责人，同时，业务线技术负责人均向这位产品技术出身的 CEO 汇报。\n《晚点 LatePost》独家获悉，在近期一次调整中，QQ 音乐业务线下增设了一个新产品部门。该部门由梁柱直接推动成立，整合了 QQ 音乐直播与全民 K 歌直播团队，正在进行全新形态的互动视频功能开发。\n据了解，这个全新的功能将与微信视频号进行深度融合。一位接近项目的人士告诉记者，梁柱及核心管理团队已多次赴广州与微信管理层一同推进规划。\n“这是一场涉及整体且持续性的调整。” 一位接近此次调整的人士告诉记者，腾讯音乐 4 月 15 日管理架构升级调整后，管理层在短时间确认了内容与产品的共同目标以及各自的调整升级方向，两个月的时间里，集团内容侧和产品平台侧陆续开始调整。\n一位腾讯音乐人士称，腾讯音乐本轮调整将内容与平台视为重要的两个战略方向，“一体两翼，共同发展”。\n2016 年 7 月，腾讯音乐娱乐集团正式成立。五年过去，它已经成为全球领先的在线音乐集团。根据其财报，腾讯音乐 2020 年收入达到 291.5 亿元，2021 年第一季度财报收入 78.2 亿元，同比增长 24.0%。相比之下，网易云音乐 2020 年全年营收为 49 亿元。\n但短视频正在改变用户接触与消费音乐的方式，甚至审美，许多传唱度高的所谓 “网红” 歌曲也由此诞生。\n腾讯音乐的本次调整：加大对上游内容的服务能力、与微信视频号融合打造新产品功能、加注长音频，其背后核心思路之一是其早已确定的 “跳出播放器生意的局限 “，持续性布局新的增长机会。\n一位音乐行业从业人士说，腾讯音乐过去一直注重引进优质曲目，但显然在今天看来是不够的。他认为腾讯音乐未来是要把内容共创制作和音乐人的全产业链服务，形成更强的差异性优势。“简单来说，就是把握好 ‘什么是好音乐’ 的话语权。”\n截止发稿，腾讯音乐股价 15.65 美元，总市值达到 265 亿美元，比 2018 年年底 IPO 时高 20% 左右。\n提升效率，与腾讯集团产品高度联动\n提升效率是本次调整的一个关键词。腾讯音乐在内部成立中台加强联动，并将不同业务之间的资源打通，以实现效率最大化。\n腾讯音乐由多个音乐产品整合而来，集团总部和 QQ 音乐团队在深圳、酷狗团队在广州、酷我团队在北京，因为地理和历史的原因，各产品团队一直相对独立。\n为此，腾讯音乐成立了两大中台部门：基础架构部和内容信息平台部。前者负责腾讯音乐业务线技术和安全中台的研发运营工作，后者负责腾讯音乐版权内容信息管理，统一对接上游版权供给方和下游内容消费方。\n包括播客、有声书在内的长音频被明确为集团在接下来要重点推进的业务。今年 4 月 23 日，腾讯音乐旗下的酷我畅听与懒人听书进行合并升级，成立全新长音频品牌 “懒人畅听”。\n《晚点 LatePost》解到，在此阶段的调整中，腾讯音乐在集团层面成立了专注长音频的独立业务线，未来将由腾讯音乐娱乐集团副总裁史力学主管。“由高层直接牵头，集全集团的资源做长音频。” 一位腾讯音乐人士说。\n对外，腾讯音乐明确与腾讯集团的产品进行深度联动以寻求新的突破机会。\n在腾讯音乐 2021 年第一季度财报电话会上，执行董事长彭迦信表示，腾讯音乐将持续性推动整个音乐行业实现共赢；而 CEO 梁柱表示，腾讯音乐未来会聚焦于提供让用户在微信与 QQ 两大社交平台消费音乐内容的工具和内容创作工具，带来新的音乐使用与音乐社交场景。\n不再只是买版权、播放音乐\n掌握更多歌曲版权、与上游唱片公司和音乐人形成良好合作关系是腾讯音乐此前五年积累的资本。\n一位前互联网音乐平台高层告诉记者，在线音乐平台如果要建立真正优势，一定要在音乐内容的源头有更深的参与和服务，突破单纯的播放器和版权的生意。\n《晚点 LatePost》了解到，腾讯音乐在成立内容业务线后，将在原有的内容合作部的基础上成立音乐人开放平台部、内容工作室群、音乐云业务中心、宣推市场中心及榜单和数据产品中心。\n上述部门所涵盖的主要业务方向包括：挖掘并引入优质音乐人；与音乐行业进行内容共创制作、现场演出合作；为音乐提供发行、宣推服务；为内外部内容生产者和合作伙伴提供数据 BI 产品及服务等。\n一位腾讯音乐人士告诉记者，这些业务过去分布在集团不同部门，还有一些仍在内部业务孵化器中。调整后，它们被统一汇集在内容业务线，提升效率。\n一位头部互联网音乐平台人士说，单从播放器角度说，音乐流媒体平台是 “隐形” 的：平台主要做好音乐播放器，不定义什么是好歌。但随着短视频逐渐改变音乐行业、用户对音乐的触达方式，甚至是审美习惯，流媒体平台需要主动介入推荐真正的好内容和好音乐人，更深入参与和服务于上游环节。\n这意味着腾讯音乐需要和唱片公司有更强的合作关系。比如唱片公司在企划、艺人经纪等领域相对更专业，腾讯音乐会更多与它们共创内容，而腾讯音乐在宣传、发行服务上的优势更突出，可以为行业全链条提供服务。\n2020 年，歌手林俊杰发行新专辑期间，在腾讯音乐旗下 TME live 和抖音均做了新专辑首唱会。一位知情人士告诉记者，从结果看，抖音的流量更高，但从歌迷参与度、演唱会呈现能力、对艺人与作品的市场宣推程度和周边产品的消费转化来看，腾讯音乐效果则显著占优。\n上述人士说，抖音上的观众更多抱着是看热闹的心态，而流媒体平台上则是更核心的音乐受众，这是导致差异的原因。“宣传和发行一首歌比的不是一时的流量热度和声量，同时还要让好内容真正产生价值。”\n腾讯内容业务的又一次大调整\n抖音在音乐上的野心并不难察觉。根据抖音自己发布的《2020 抖音音乐生态数据报告》，已经有上万名音乐人入住该平台，而其母公司字节跳动也在内测多种音乐相关的产品功能。这意味着字节跳动与腾讯的竞争将更加直接。\n《晚点 LatePost》曾经报道，腾讯公司 COO 任宇昕正在主导针对旗下各个内容业务的改革，核心是为了整合资源，打破各个业务间的合作门槛，包括游戏、影视、文学、动漫、音乐等内，以提升竞争力。\n和其它业务的改革类似，腾讯音乐的这轮调整的一个重点便是与整个腾讯系资源的联动。\n腾讯音乐集团执行董事长彭迦信与腾讯音乐 CEO 梁柱都是腾讯老兵，分别于 2008 年与 2003 年加入腾讯。二人曾同属原腾讯社交网络事业群（SNG），是合作已久的老同事，也都曾在任宇昕麾下任职。\n前者在音乐内容领域深耕多年，行业人脉资源深厚；而后者则在多年前带领 QQ 音乐走上阶段性高点，并成功推动孵化了全民 K 歌业务。一位熟悉二人的腾讯人士告诉记者，彭相对温和，对内容非常敏锐，善于布局与协调；梁柱则更强势，产品思路清晰，推动力强，形成互补。\n伴随着短视频流行、消费习惯的改变，每个内容领域行业里的霸主都会遭受到新的挑战。\n和阅文的变化类似，腾讯音乐也正在跳出传统的付费模式，力图通过进入产业链的更多环节，与音乐生态进行更深度的合作，找到更多的商业化可能性。\n最近腾讯几大内容业务所有的变化都在表明，它正在不断让这些已经获得成功的业务拥抱新的商业模式和机会，以应对挑战。\n正如《晚点 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10:48","market":"sg","language":"zh","title":"提醒：因美国独立日假期，7月5日美股全天休市","url":"https://stock-news.laohu8.com/highlight/detail?id=1168133884","media":"老虎资讯综合","summary":"因美国独立日假期，7月5日（周一）美股休市一日，7月6日（周二）起恢复交易。\n港股、A股、英股、澳股、新加坡股市照常交易。\n背景简介：\n独立日是美国法定国庆日，日期为每年7月4日，以纪念1776年7月","content":"<p><b>因美国独立日假期，7月5日（周一）美股休市一日，7月6日（周二）起恢复交易。</b></p>\n<p>港股、A股、英股、澳股、新加坡股市照常交易。</p>\n<p><b>背景简介：</b></p>\n<p><b>独立日</b>是美国法定国庆日，日期为每年7月4日，以纪念1776年7月4日大陆会议在费城正式通过《独立宣言》。美国的独立日，与宗教、民俗节日一样隆重，老百姓在节日前清洁院落，装饰家居，悬挂国旗。<img src=\"https://static.tigerbbs.com/f87ddb03d9b4d56cf0dce9450e742016\" tg-width=\"626\" tg-height=\"417\"></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>提醒：因美国独立日假期，7月5日美股全天休市</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n提醒：因美国独立日假期，7月5日美股全天休市\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-06-30 10:48</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p><b>因美国独立日假期，7月5日（周一）美股休市一日，7月6日（周二）起恢复交易。</b></p>\n<p>港股、A股、英股、澳股、新加坡股市照常交易。</p>\n<p><b>背景简介：</b></p>\n<p><b>独立日</b>是美国法定国庆日，日期为每年7月4日，以纪念1776年7月4日大陆会议在费城正式通过《独立宣言》。美国的独立日，与宗教、民俗节日一样隆重，老百姓在节日前清洁院落，装饰家居，悬挂国旗。<img src=\"https://static.tigerbbs.com/f87ddb03d9b4d56cf0dce9450e742016\" tg-width=\"626\" tg-height=\"417\"></p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/21dd6adec6b29203b5bca22347419441","relate_stocks":{},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1168133884","content_text":"因美国独立日假期，7月5日（周一）美股休市一日，7月6日（周二）起恢复交易。\n港股、A股、英股、澳股、新加坡股市照常交易。\n背景简介：\n独立日是美国法定国庆日，日期为每年7月4日，以纪念1776年7月4日大陆会议在费城正式通过《独立宣言》。美国的独立日，与宗教、民俗节日一样隆重，老百姓在节日前清洁院落，装饰家居，悬挂国旗。","news_type":1},"isVote":1,"tweetType":1,"viewCount":153,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":117503782,"gmtCreate":1623147692446,"gmtModify":1634036455975,"author":{"id":"3581926273115941","authorId":"3581926273115941","name":"kikiki啊","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581926273115941","authorIdStr":"3581926273115941"},"themes":[],"htmlText":"<a 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