umithubame的个人主页 - 老虎社区

umithubame

umithubame

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IP属地：上海

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19粉丝

5主题

0勋章

01-08

[开心]

2023-03-29

$硅谷银行(SIVBQ)$ 现在还敢抄底的简直就是刀口上舔血[笑哭] [笑哭] [笑哭]

2023-02-21

$长城汽车(02333)$ 任务贴

2023-02-21

$长城汽车(02333)$ 没钱[笑哭] [笑哭] [笑哭]

2023-02-21

$颐海国际(01579)$ 可惜了兜里没钱

2023-01-13

$颐海国际(01579)$

2023-01-13

$福寿园(01448)$

2023-01-05

$京东物流(02618)$ 加油＾０＾~

2022-12-30

$老虎证券(TIGR)$ 什么情况，盘前怎么跌这么多？[惊吓] [惊吓] [惊吓]

2022-12-29

$老虎证券(TIGR)$

2022-11-15

$京东物流(02618)$ 总算有点起色了，加油冲呀[看涨]

2022-10-28

$京东物流(02618)$不断创新低[晕]

2022-10-24

$京东物流(02618)$再创新低[喷血]

2022-10-24

$京东物流(02618)$再创新低

2022-10-15

$NeuroMetrix(NURO)$奇葩股

2022-10-13

$环球新材国际(06616)$啥时候回暖[流泪]

2022-10-13

$晶门半导体(02878)$不断创新低

2022-10-13

$京东物流(02618)$不断创新低[冷漠]

2022-09-02

个人不喜欢理想车标，不够帅[捂脸]

交付量同比大跌52%，理想汽车怎么了？

2022-08-26

留下🐾……

去老虎APP查看更多动态

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href=\"https://laohu8.com/S/02618\">$京东物流(02618)$</a>不断创新低[冷漠]&nbsp;","text":"$京东物流(02618)$不断创新低[冷漠]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/666652389","isVote":1,"tweetType":1,"viewCount":700,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":669302607,"gmtCreate":1662080629509,"gmtModify":1662080630692,"author":{"id":"3581207174752333","authorId":"3581207174752333","authorIdStr":"3581207174752333","name":"umithubame","avatar":"https://static.tigerbbs.com/75e8655e89f999dcc8c6f4b5f37dd00c","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581207174752333"},"themes":[],"htmlText":"个人不喜欢理想车标，不够帅[捂脸]&nbsp;","listText":"个人不喜欢理想车标，不够帅[捂脸]&nbsp;","text":"个人不喜欢理想车标，不够帅[捂脸]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/669302607","repostId":"1132961065","repostType":4,"repost":{"id":"1132961065","pubTimestamp":1662037945,"share":"https://www.laohu8.com/m/news/1132961065?lang=&edition=full","pubTime":"2022-09-01 21:12","market":"us","language":"zh","title":"交付量同比大跌52%，理想汽车怎么了？","url":"https://stock-news.laohu8.com/highlight/detail?id=1132961065","media":"格隆汇","summary":"最强逆风，理想能不能冲破，我们也想知道答案。","content":"<html><head></head><body><p>它是盈利数据最好的新势力，毛利率吊打另外两家；</p><p>它也是最常被人诟病技术落后、骗绿牌的新势力，别人充电，它加油。</p><p>两种针锋相对的看法，巧妙地集中在<a href=\"https://laohu8.com/S/LI\">理想汽车</a>身上，它就像一对矛盾体，在争议声中一步步往前走，似乎走得还不错。</p><p>但是，最新的8月份交付数据中，理想仅交付了4571辆，同比大跌52%，环比大跌56%。相比之下，<a href=\"https://laohu8.com/S/NIO\">蔚来</a>、小鹏的交付量分别为10677辆、9578辆，同比涨了81%、33%。</p><p>就算后来者的哪吒、领跑的交付量也大幅增长，甚至都创出了历史新高。</p><p><img src=\"https://static.tigerbbs.com/cf1a75acc8cbf966f5eae44267de45f6\" tg-width=\"1080\" tg-height=\"748\" referrerpolicy=\"no-referrer\"/></p><p>显然，对比之下，一直过得不错的理想汽车，现在似乎遭遇了逆风。</p><p><b>01优胜</b></p><p>开过理想汽车的人，都有不错的体验，因为电车该有的驾驶体验，它都有：平顺、低噪音、起步加速快感、省油。</p><p>如果不是有人告诉你这台车可以加油，你完全可以把它等同于纯电车，尽管增程器开始工作的时候有一点噪音，但和油车比起来，那算不了什么。</p><p>至于坊间对于理想的诟病原因，网上说得已经足够多，这里不再复制粘贴，我们反而希望从另外一些角度去看待理想。</p><p>回归到汽车产品本身，为什么它要做出这样的车子？</p><p>说到这里，就不得不提理想的创始人李想同学。如果套用硅谷科技创业的套路，李想算得上一个传奇，高中毕业就投身互联网，创立过IT网站--泡泡网，之后又创立<a href=\"https://laohu8.com/S/ATHM\">汽车之家</a>，虽然名号比起BAT创始人小，但他也算得上中国很早期的互联网创业并尝到成功滋味的80后。</p><p>一个公司的基因，往往和创始人有莫大的关系，甚至可以说是创始人格的化身，在互联网圈泡了20年，李想身上的基因就是互联网基因，这点和<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>的李斌挺像，后者也创立了易车网，和汽车之家同属于一个领域。</p><p>那问题来了，这个互联网基因究竟指的是什么？</p><p>我想，用一个词可以概括：<b>用户体验</b>。</p><p>因为这个词从始至终贯穿互联网的发展过程，到现在依然如此，如果用户体验做得不好，那必定会用脚投票，跑到用户体验更好的平台去，而且只是两三秒钟点点手指的功夫。</p><p>因此，互联网人对于用户体验的重视，可以说是歇斯底里。用时髦的话说，把客户当成上帝。这也造就了互联网人挖掘用户需求的能力，以及做产品的能力。他们敢说第二，没人敢说第一。</p><p>从理想ONE车型上，我们看到很多这样的能力，比如差异化能力。</p><p>以30-40万价位的SUV作为切入口，迎合城市奶爸的家庭需求，车子体型管够，车内座位管够，车内空间管够。</p><p>而且这个价位基本没有竞争对手，<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>不做，BBA没进来，国内厂家只是观望。跟汉兰达这类油车比，它有电，跟电车比，它又可以加油。</p><p><img src=\"https://static.tigerbbs.com/796dc114528c93ecb16e478794adc61a\" tg-width=\"1080\" tg-height=\"497\" referrerpolicy=\"no-referrer\"/></p><p>完美避开竞争，轻轻松松唱起了独角戏。</p><p>所以如果总是人云亦云，去谩骂理想的落后的增程式技术路线，而无视背后的产品力，那确实有失偏颇。</p><p>不过，好处不能总让一个人占尽，理想牛逼的地方我们应该承认，而它又有没有短板？</p><p><b>02短板</b></p><p>我们还是回归到用户体验这个层面上。</p><p>一般来说，满足客户需求，提升用户体验，有两种路径。</p><p><b>一是从底层技术创新出发，比如油价贵，那就开发一个电车出来，比如开车太累，那就开发自动驾驶技术；二是从表层去解决，比如通过换个包装、搞搞营销等等，内在没有根本性变化，但看上去又确实变了。</b></p><p>如果以结果为导向，只要能够达到目的，都是好办法，但如果加入其他诸如成本、效益、可持续性等的考虑因素，两者的差别就出来了。</p><p>通过底层技术创新的，投入大，见效慢，但这样下来基础扎实，能够形成壁垒；而通过表层解决的，投入相对小，见效快，但扎实度就会打折扣，想形成壁垒就不容易。</p><p>回过头来看蔚小理三个新势力，虽然看上去有点类似，但实际上它们的战略路线差别非常大。</p><p>比如，一说蔚来，你会想到<a href=\"https://laohu8.com/S/BJZ.SI\">高大</a>上，想到周到的服务，想到换电站；一说小鹏，你会想到<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>化，想到科技感，想到copy 特斯拉。</p><p>但说到理想，你会想到什么？</p><p>除了加油方便，没有里程焦虑，车子够大，一家人出行还挺好之外，好像特别让人印象深刻的了。与另外两家个性鲜明的比起来，理想显得低调、实用，但又过于低调、实用。</p><p>如果再去细究理想的数据，能够发现更多。</p><p>比如，财务数据。</p><p>理想的利润率水平在三家新势力里都比较好，销量上虽然不是第一，但理想仅靠一款车，就能够接近其他势力几款车的销量合计。</p><p><img src=\"https://static.tigerbbs.com/0900f2e2f7b35a51ae83f53cca7e576d\" tg-width=\"683\" tg-height=\"590\" referrerpolicy=\"no-referrer\"/></p><p>表面上看，理想的数据确实可圈可点，但这些成绩的取得，主要是享受增程式技术路线的好处，比如可以加油，所以理想无需像蔚来、小鹏那样投重金研发和布局自有充电网络，这里的好处太多了。</p><p>根据蔚来的数据，蔚来的换电站的数量达到1048座，如果把电池和场地租赁费用计算在内，在中国建一座换电站成本超过百万，这么算下来，蔚来在换电站上的投入数十亿，但这笔钱，理想不用花。</p><p>又如增程式技术已经很成熟，研发上自然不用像纯电那样烧钱，2021年，蔚来和小鹏的研发投入都超过40亿元，理想是30亿元出头。在阐述智能驾驶的收费模式上，蔚来、小鹏，包括特斯拉都是买断或者订阅的模式，只有李想认为这是车的标配，应该免费。</p><p><img src=\"https://static.tigerbbs.com/8081854c8280b4506766545a0711f27e\" tg-width=\"985\" tg-height=\"490\" referrerpolicy=\"no-referrer\"/></p><p>自动驾驶研发出了名的难，以及对资金、人才和时间的海量消耗程度，甚至能让人望而止步，马斯克做了这么久都屡屡失约，难度可想而知。所以免费这种事，根本不符合商业逻辑，如果说把价格和车身价打包，羊毛出在羊身上，倒也无所谓；如果不是，那大概率是所提供的自动驾驶，没有什么真正的技术含量，并不值什么钱。</p><p>这里少花点，那里少花点，加起来自然成本就少了一大截，利润率水平也就自然上去了。</p><p><b>03这一回，理想还能赢吗？</b></p><p>做生意不容易，尤其是现在的大环境下，能省则省，体现的是务实能力、风控能力，但有些钱，真的能省下来吗？</p><p>虽同为新势力，但技术路线却泾渭分明，理想选择增程式，蔚来和小鹏则是坚定的纯电实践者，作为技术行业，路线一旦走错，后果很重要。</p><p>理想、蔚来、小鹏的选择，正代表了时下对于电动车未来技术路线的押注，简单地说，就是纯电是未来，还是增程式（混动）是未来？</p><p>如果纯电是未来，那理想的增程式路线就只是过渡，暂时的红利也总有消耗殆尽的一天，到那时，纯电车型研发该花的钱，该上的产线，该建的充电网络，有哪一个能躲得掉？</p><p><b>换句话说，如果以后也要走纯电路线，那么理想现在省下的钱，并不是真能省下来，只不过延后去花而已，等到这笔钱需要花的时候，利润率水平还能像现在这样吗？而基于现在财务数据的估值模型，又有多少机会继续维持？</b></p><p>相信没有人敢给出肯定的答案。</p><p>当然，理想也可以押注，增程式技术路线是未来，那样的话理想会比现在还要强大，2025年成为中国第一的智能电动车企业，并非空谈。</p><p><img src=\"https://static.tigerbbs.com/b86e1775040981aa565a9442085638b6\" tg-width=\"1009\" tg-height=\"675\" referrerpolicy=\"no-referrer\"/></p><p>但未来的发展，没有谁能精准预测。</p><p>眼下，理想所面临的竞争环境，已经比过去两年激烈得多，华为加持的<a href=\"https://laohu8.com/S/601127\">赛力斯</a>推出了同级别的增程式M5、M7，直接和理想ONE肉搏；蔚来、小鹏也推出30-40万价位的纯电SUV，抢食理想所在价位市场，还有传统车企的混动SUV、新势力的纯电SUV。</p><p>面对来势汹汹的对手，理想仅仅推出一辆40万以上的L9，技术路线没变，架构没变，价格却比ONE涨了10多万，而这个区间，蔚来早就占了先机，BBA也在加速推出相应价格电动车型，这个区间的江湖，注定竞争激烈。</p><p>另外，所谓的纯电里程焦虑，也在技术的发展和市场的催促下不断有新突破，先是铺天盖地的充电桩建设，后是新型电池能量密度在提升，还有800V高压充电技术，打出充电5分钟续航200公里，即使现在充电没有办法和加油一样快，换电还可以补上。</p><p>如果有一天给动力电池补能的速度和加油差不多，那么加油这点好处，就可以忽略了。</p><p>到时候，那些如果还没有在纯电路上有所作为的，追赶的代价，只会更大。</p><p><b>04结语</b></p><p>此次理想交付量的大跌，可能只是某种短期因素干扰，但也可以看做是理想潜在问题的一次集中释放，比如车型太少、市场空间渐趋饱和竞争对手疯狂杀入，可能也是重要原因。</p><p>更深层次的原因，在于理想对技术路线选择，对硬科技投入，以及对底层竞争力培育的差异化。与其他两家新势力仍然烧钱打基础，亏损扩大相比，当前理想的日子似乎过得不错，但在越来越多对手秣马厉兵的大趋势下，未来的竞争压力肯定只会增，不会减。</p><p>这一次，最强逆风，理想能不能冲破，我们也想知道答案。</p></body></html>","source":"gelonghui_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>交付量同比大跌52%，理想汽车怎么了？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ 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margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n交付量同比大跌52%，理想汽车怎么了？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-09-01 21:12 北京时间&nbsp;&nbsp;&nbsp;<a href=https://www.gelonghui.com/p/549665><strong>格隆汇</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>它是盈利数据最好的新势力，毛利率吊打另外两家；它也是最常被人诟病技术落后、骗绿牌的新势力，别人充电，它加油。两种针锋相对的看法，巧妙地集中在理想汽车身上，它就像一对矛盾体，在争议声中一步步往前走，似乎走得还不错。但是，最新的8月份交付数据中，理想仅交付了4571辆，同比大跌52%，环比大跌56%。相比之下，蔚来、小鹏的交付量分别为10677辆、9578辆，同比涨了81%、33%。就算后来者的哪吒、...</p>\n\n<a href=\"https://www.gelonghui.com/p/549665\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/1ee67076e31a60486de1bfd22146bae7","relate_stocks":{"LI":"理想汽车","02015":"理想汽车-W"},"source_url":"https://www.gelonghui.com/p/549665","is_english":false,"share_image_url":"https://static.laohu8.com/6b8fa6424aebe95f6781d04ef17a1852","article_id":"1132961065","content_text":"它是盈利数据最好的新势力，毛利率吊打另外两家；它也是最常被人诟病技术落后、骗绿牌的新势力，别人充电，它加油。两种针锋相对的看法，巧妙地集中在理想汽车身上，它就像一对矛盾体，在争议声中一步步往前走，似乎走得还不错。但是，最新的8月份交付数据中，理想仅交付了4571辆，同比大跌52%，环比大跌56%。相比之下，蔚来、小鹏的交付量分别为10677辆、9578辆，同比涨了81%、33%。就算后来者的哪吒、领跑的交付量也大幅增长，甚至都创出了历史新高。显然，对比之下，一直过得不错的理想汽车，现在似乎遭遇了逆风。01优胜开过理想汽车的人，都有不错的体验，因为电车该有的驾驶体验，它都有：平顺、低噪音、起步加速快感、省油。如果不是有人告诉你这台车可以加油，你完全可以把它等同于纯电车，尽管增程器开始工作的时候有一点噪音，但和油车比起来，那算不了什么。至于坊间对于理想的诟病原因，网上说得已经足够多，这里不再复制粘贴，我们反而希望从另外一些角度去看待理想。回归到汽车产品本身，为什么它要做出这样的车子？说到这里，就不得不提理想的创始人李想同学。如果套用硅谷科技创业的套路，李想算得上一个传奇，高中毕业就投身互联网，创立过IT网站--泡泡网，之后又创立汽车之家，虽然名号比起BAT创始人小，但他也算得上中国很早期的互联网创业并尝到成功滋味的80后。一个公司的基因，往往和创始人有莫大的关系，甚至可以说是创始人格的化身，在互联网圈泡了20年，李想身上的基因就是互联网基因，这点和蔚来的李斌挺像，后者也创立了易车网，和汽车之家同属于一个领域。那问题来了，这个互联网基因究竟指的是什么？我想，用一个词可以概括：用户体验。因为这个词从始至终贯穿互联网的发展过程，到现在依然如此，如果用户体验做得不好，那必定会用脚投票，跑到用户体验更好的平台去，而且只是两三秒钟点点手指的功夫。因此，互联网人对于用户体验的重视，可以说是歇斯底里。用时髦的话说，把客户当成上帝。这也造就了互联网人挖掘用户需求的能力，以及做产品的能力。他们敢说第二，没人敢说第一。从理想ONE车型上，我们看到很多这样的能力，比如差异化能力。以30-40万价位的SUV作为切入口，迎合城市奶爸的家庭需求，车子体型管够，车内座位管够，车内空间管够。而且这个价位基本没有竞争对手，特斯拉不做，BBA没进来，国内厂家只是观望。跟汉兰达这类油车比，它有电，跟电车比，它又可以加油。完美避开竞争，轻轻松松唱起了独角戏。所以如果总是人云亦云，去谩骂理想的落后的增程式技术路线，而无视背后的产品力，那确实有失偏颇。不过，好处不能总让一个人占尽，理想牛逼的地方我们应该承认，而它又有没有短板？02短板我们还是回归到用户体验这个层面上。一般来说，满足客户需求，提升用户体验，有两种路径。一是从底层技术创新出发，比如油价贵，那就开发一个电车出来，比如开车太累，那就开发自动驾驶技术；二是从表层去解决，比如通过换个包装、搞搞营销等等，内在没有根本性变化，但看上去又确实变了。如果以结果为导向，只要能够达到目的，都是好办法，但如果加入其他诸如成本、效益、可持续性等的考虑因素，两者的差别就出来了。通过底层技术创新的，投入大，见效慢，但这样下来基础扎实，能够形成壁垒；而通过表层解决的，投入相对小，见效快，但扎实度就会打折扣，想形成壁垒就不容易。回过头来看蔚小理三个新势力，虽然看上去有点类似，但实际上它们的战略路线差别非常大。比如，一说蔚来，你会想到高大上，想到周到的服务，想到换电站；一说小鹏，你会想到智能化，想到科技感，想到copy 特斯拉。但说到理想，你会想到什么？除了加油方便，没有里程焦虑，车子够大，一家人出行还挺好之外，好像特别让人印象深刻的了。与另外两家个性鲜明的比起来，理想显得低调、实用，但又过于低调、实用。如果再去细究理想的数据，能够发现更多。比如，财务数据。理想的利润率水平在三家新势力里都比较好，销量上虽然不是第一，但理想仅靠一款车，就能够接近其他势力几款车的销量合计。表面上看，理想的数据确实可圈可点，但这些成绩的取得，主要是享受增程式技术路线的好处，比如可以加油，所以理想无需像蔚来、小鹏那样投重金研发和布局自有充电网络，这里的好处太多了。根据蔚来的数据，蔚来的换电站的数量达到1048座，如果把电池和场地租赁费用计算在内，在中国建一座换电站成本超过百万，这么算下来，蔚来在换电站上的投入数十亿，但这笔钱，理想不用花。又如增程式技术已经很成熟，研发上自然不用像纯电那样烧钱，2021年，蔚来和小鹏的研发投入都超过40亿元，理想是30亿元出头。在阐述智能驾驶的收费模式上，蔚来、小鹏，包括特斯拉都是买断或者订阅的模式，只有李想认为这是车的标配，应该免费。自动驾驶研发出了名的难，以及对资金、人才和时间的海量消耗程度，甚至能让人望而止步，马斯克做了这么久都屡屡失约，难度可想而知。所以免费这种事，根本不符合商业逻辑，如果说把价格和车身价打包，羊毛出在羊身上，倒也无所谓；如果不是，那大概率是所提供的自动驾驶，没有什么真正的技术含量，并不值什么钱。这里少花点，那里少花点，加起来自然成本就少了一大截，利润率水平也就自然上去了。03这一回，理想还能赢吗？做生意不容易，尤其是现在的大环境下，能省则省，体现的是务实能力、风控能力，但有些钱，真的能省下来吗？虽同为新势力，但技术路线却泾渭分明，理想选择增程式，蔚来和小鹏则是坚定的纯电实践者，作为技术行业，路线一旦走错，后果很重要。理想、蔚来、小鹏的选择，正代表了时下对于电动车未来技术路线的押注，简单地说，就是纯电是未来，还是增程式（混动）是未来？如果纯电是未来，那理想的增程式路线就只是过渡，暂时的红利也总有消耗殆尽的一天，到那时，纯电车型研发该花的钱，该上的产线，该建的充电网络，有哪一个能躲得掉？换句话说，如果以后也要走纯电路线，那么理想现在省下的钱，并不是真能省下来，只不过延后去花而已，等到这笔钱需要花的时候，利润率水平还能像现在这样吗？而基于现在财务数据的估值模型，又有多少机会继续维持？相信没有人敢给出肯定的答案。当然，理想也可以押注，增程式技术路线是未来，那样的话理想会比现在还要强大，2025年成为中国第一的智能电动车企业，并非空谈。但未来的发展，没有谁能精准预测。眼下，理想所面临的竞争环境，已经比过去两年激烈得多，华为加持的赛力斯推出了同级别的增程式M5、M7，直接和理想ONE肉搏；蔚来、小鹏也推出30-40万价位的纯电SUV，抢食理想所在价位市场，还有传统车企的混动SUV、新势力的纯电SUV。面对来势汹汹的对手，理想仅仅推出一辆40万以上的L9，技术路线没变，架构没变，价格却比ONE涨了10多万，而这个区间，蔚来早就占了先机，BBA也在加速推出相应价格电动车型，这个区间的江湖，注定竞争激烈。另外，所谓的纯电里程焦虑，也在技术的发展和市场的催促下不断有新突破，先是铺天盖地的充电桩建设，后是新型电池能量密度在提升，还有800V高压充电技术，打出充电5分钟续航200公里，即使现在充电没有办法和加油一样快，换电还可以补上。如果有一天给动力电池补能的速度和加油差不多，那么加油这点好处，就可以忽略了。到时候，那些如果还没有在纯电路上有所作为的，追赶的代价，只会更大。04结语此次理想交付量的大跌，可能只是某种短期因素干扰，但也可以看做是理想潜在问题的一次集中释放，比如车型太少、市场空间渐趋饱和竞争对手疯狂杀入，可能也是重要原因。更深层次的原因，在于理想对技术路线选择，对硬科技投入，以及对底层竞争力培育的差异化。与其他两家新势力仍然烧钱打基础，亏损扩大相比，当前理想的日子似乎过得不错，但在越来越多对手秣马厉兵的大趋势下，未来的竞争压力肯定只会增，不会减。这一次，最强逆风，理想能不能冲破，我们也想知道答案。","news_type":1},"isVote":1,"tweetType":1,"viewCount":891,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":660105694,"gmtCreate":1661475085120,"gmtModify":1661475085120,"author":{"id":"3581207174752333","authorId":"3581207174752333","authorIdStr":"3581207174752333","name":"umithubame","avatar":"https://static.tigerbbs.com/75e8655e89f999dcc8c6f4b5f37dd00c","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581207174752333"},"themes":[],"htmlText":"留下🐾……","listText":"留下🐾……","text":"留下🐾……","images":[{"img":"https://static.tigerbbs.com/df9494bbaa5399f67feaa17973851d54","width":"1125","height":"1476"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/660105694","isVote":1,"tweetType":1,"viewCount":1045,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0}],"hots":[{"id":172497346,"gmtCreate":1626970372585,"gmtModify":1626995767779,"author":{"id":"3581207174752333","authorId":"3581207174752333","authorIdStr":"3581207174752333","name":"umithubame","avatar":"https://static.tigerbbs.com/75e8655e89f999dcc8c6f4b5f37dd00c","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581207174752333"},"themes":[],"htmlText":"<a 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