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Bellee
2021-09-19
[财迷] [财迷] [财迷]
Bellee
2021-09-09
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2021-09-08
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Bellee
2021-09-04
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“誓超特斯拉”7个月后，大众汽车发现：电动车没那么容易
Bellee
2021-08-31
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Bellee
2021-08-30
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Bellee
2021-08-26
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2021-08-24
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2021-08-23
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Bellee
2021-08-23
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Bellee
2021-08-20
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Bellee
2021-08-20
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抱歉，原内容已删除
Bellee
2021-08-18
[微笑] [开心] [财迷]
Bellee
2021-08-17
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Bellee
2021-08-15
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Bellee
2021-08-06
好样的
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Bellee
2021-08-06
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2021-08-03
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","text":"[财迷]","images":[{"img":"https://static.tigerbbs.com/d7688205f1760b3d4565230f56c7f1d4","width":"1125","height":"2850"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/889082713","isVote":1,"tweetType":1,"viewCount":439,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":814971242,"gmtCreate":1630753722786,"gmtModify":1632906031990,"author":{"id":"3565326841342725","authorId":"3565326841342725","name":"Bellee","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"[财迷] ","listText":"[财迷] ","text":"[财迷]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/814971242","repostId":"2164806484","repostType":2,"repost":{"id":"2164806484","pubTimestamp":1630741789,"share":"https://www.laohu8.com/m/news/2164806484?lang=&edition=full","pubTime":"2021-09-04 15:49","market":"hk","language":"zh","title":"“誓超特斯拉”7个月后，大众汽车发现：电动车没那么容易","url":"https://stock-news.laohu8.com/highlight/detail?id=2164806484","media":"华尔街见闻","summary":"今年前7个月，大众售出约20.2万辆纯电动车，仅完成了其本财年60万辆目标的34%。","content":"<html><body><p>在被从机构到市场的各个主体赋予厚望之后，大众的电动汽车似乎并未实现所谓的“华丽转身”。</p>\n<h2>大众新能源车遭遇溃败</h2>\n<p>今年前7个月，大众售出约20.2万辆纯电动车（BEV），仅完成了其本财年60万辆目标的34%。</p>\n<p>其中8.9万是ID系列的销售量，73%的产品是在欧洲销售的。</p>\n<p>如今大众BEV的平均月销量需要达到8万辆，才能实现其年度销量目标。</p>\n<p><img src=\"https://wpimg.wallstcn.com/0b9100b9-06d9-489f-b3f7-b5b5f3d98fcf.png\"/></p>\n<p>至于中国市场方面，大众汽车则遭遇了滑铁卢。</p>\n<p>中国消费者对大众汽车的品牌认知度较高，作为中国销量最高的合资品牌，巅峰时期大众每年在中国收割超过400万辆的销量，是绝对霸主般的存在。</p>\n<p>但到了2021年，大众在中<a href=\"https://laohu8.com/S/600617\">国新能源</a>市场的表现，可以说远远不及预期。</p>\n<p>上半年，大众在中国共交付1.82万辆新能源车，仅占大众全球新能源销量的10.7%左右。作为<a href=\"https://laohu8.com/S/0P6N.UK\">大众集团</a>整车销量占比超过50%的中国市场，寄予厚望的新能源车却不到交付量的10%，这让大众的CEO赫伯特·迪斯很是苦恼。</p>\n<p>ID.4上市3个月时间销量不到4位数。直到6月份，大众电动车ID家族的总销量才跃升至4,976辆，其中ID.4系列为3,291辆，ID.6系列为1,685辆。 </p>\n<p>反观<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>推出Model Y的当月，销量便达到4630辆，第二个月便销量破万，并持续高位。再来对比同样来自德国的宝马ix3，比ID.4高20万的价格，销量也突破了2000辆。</p>\n<p><img src=\"https://wpimg.wallstcn.com/b0dd28ad-1a51-46eb-9bdd-079403a9457c.png\"/></p>\n<h2>媒体到投行到市场的狂热</h2>\n<p>今年3月15日，大众汽车公司的前CEO赫伯特·迪斯模仿特斯拉的“电池日”召开了一场新闻发布会，迪斯将其称为“动力日”。</p>\n<p>他宣布，迅速减少交通工具尾气排放的唯一方法就是电动汽车。</p>\n<p>大众汽车去年成为欧洲第一大汽车制造商。由于严格的二氧化碳排放限制，电动汽车的销量激增。</p>\n<p>在2020年推出ID.3之后，ID.4——第一款基于大众电动平台的车型——开始亮相于上海到芝加哥的各个展厅。</p>\n<p>今年，大众计划交付100万辆插电式混合动力和全电动汽车，<strong>迪斯的目标是在2025年之前在电动汽车销量上超越特斯拉。</strong>一些分析人士预测，这一目标将更早实现。</p>\n<p>和马斯克一样，迪斯也在大力发展电池和充电站。到2025年，大众及其合作伙伴计划在全球拥有超过3.5万个公共充电桩。</p>\n<p>大众汽车还表示，到2025年，它将销售超过200万辆电动汽车，建立自己庞大的电池工厂网络，在未来五年内雇佣6500名IT专家，推出自己的操作系统，并成为仅次于SAP的欧洲第二大软件公司。</p>\n<p>这家欧洲最大的汽车制造商正投资350亿欧元(约420亿美元)在电动汽车方面，<strong>倘若结束特斯拉的领先地位，将是大众成为电动汽车巨头的一个巨大里程碑。</strong></p>\n<p>据CNN报道，迪斯表示：</p>\n<blockquote>\n<p>特斯拉不仅仅是电动汽车，在软件方面也很强大。他们把汽车当做一个真正的装置或者说设备来运行。</p>\n<p>他们在自动驾驶方面取得了很好的进展，但我们将挑战特斯拉。</p>\n</blockquote>\n<p>大众美洲地区的CEO Scott Keogh曾在德国媒体上露面，并公开挑战特斯拉。</p>\n<p>Keogh表示，在汽车某个领域，此前从来没有公司掌控超过85％的市场份额，目前特斯拉在美国做到了，但行业总会有一个平衡点。Keogh还认为，<strong>大众汽车将会从其全球强大的经销商网络中受益，从基础设施建设的角度来看，特斯拉可能无法企及。</strong></p>\n<p>此前，<a href=\"https://laohu8.com/S/DB\">德意志银行</a>强烈看多大众在电动车上的布局，并认为其电动汽车业务的价值可能高达2300亿美元。</p>\n<p>该行分析师Tim Rokossa将大众汽车的目标股价提高了46％至270欧元，其中单独分析了大众BEV、MEB平台的估值，并参照了特斯拉和未来的估值模型，并且还忽略了大众的PPE平台和豪华车J1平台的估值。</p>\n<p>Rokossa表示，随着ID.4紧凑型SUV在全球范围内的推出，<strong>大众的EV交付量有可能在短期内超过特斯拉。 </strong></p>\n<p>他还指出，电池等项目的成本降低将是大众股价走高的主要推动力。</p>\n<h2>投行继续捧场 此前市场反应强烈</h2>\n<p><a href=\"https://laohu8.com/S/UBS\">瑞银</a>(UBS)分析师表示，特斯拉多年来一直是无可争议的电动汽车之王，<strong>但大众汽车最早可能在2022年实现与特斯拉匹敌的销量。</strong></p>\n<p>他们预测，到2025年，这家欧洲最大的汽车制造商将比特斯拉多销售30万辆电动汽车。投资者没有意识到大众汽车赶超特斯拉的速度之快。</p>\n<p>瑞银认为，大众的首款纯电动车ID.3在几个关键方面不输特斯拉，并将大众汽车的目标股价提高了50%，至300欧元(约358美元)。</p>\n<p>瑞银分析师Patrick Hummel团队拆解一辆大众ID.3后研究发现，其平台与特斯拉相比具有成本竞争力，同时拥有同类产品中最佳的电池能量密度和能量效率。</p>\n<p>瑞银称，这款车是“迄今为止所有传统车企推出的电动汽车产品中最可信的一款”。</p>\n<p>Hummel说：</p>\n<blockquote>\n<p>大众可能不是<a href=\"https://laohu8.com/S/AAPL\">苹果</a>，而是电动车界的<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>，盈利能力强，销量大。</p>\n</blockquote>\n<p>他估计ID.3的毛利率在15%左右，和大众黄金时代推出的高尔夫车型差不多了。</p>\n<p>华尔街见闻此前提及，在今年4月份，CNBC等多家媒体报道称，大众美国“不小心”在官网发出来的一份还是草稿版本的“新闻稿”，其中宣布“大众汽车美国“（Volkswagen of America）改名为“大众电车美国”（Voltswagen of America），表明了该公司对于汽车电气化的决心。</p>\n<p>该“新闻稿”提到，这一名称的改变将于5月生效，意味着该公司对于电动出行的前瞻性投资的“公开宣示”。</p>\n<p>受此消息影响，大众美国ADR连续大涨，两个交易日涨幅达16%。</p></body></html>","source":"wallstreetcn_api","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>“誓超特斯拉”7个月后，大众汽车发现：电动车没那么容易</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n“誓超特斯拉”7个月后，大众汽车发现：电动车没那么容易\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-04 15:49 北京时间 <a href=https://wallstreetcn.com/articles/3639648><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>在被从机构到市场的各个主体赋予厚望之后，大众的电动汽车似乎并未实现所谓的“华丽转身”。\n大众新能源车遭遇溃败\n今年前7个月，大众售出约20.2万辆纯电动车（BEV），仅完成了其本财年60万辆目标的34%。\n其中8.9万是ID系列的销售量，73%的产品是在欧洲销售的。\n如今大众BEV的平均月销量需要达到8万辆，才能实现其年度销量目标。\n\n至于中国市场方面，大众汽车则遭遇了滑铁卢。\n中国消费者对...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3639648\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8350896f4f33c86bc28f200b67ab82b4","relate_stocks":{"TSLA":"特斯拉","VLKAY":"大众汽车"},"source_url":"https://wallstreetcn.com/articles/3639648","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2164806484","content_text":"在被从机构到市场的各个主体赋予厚望之后，大众的电动汽车似乎并未实现所谓的“华丽转身”。\n大众新能源车遭遇溃败\n今年前7个月，大众售出约20.2万辆纯电动车（BEV），仅完成了其本财年60万辆目标的34%。\n其中8.9万是ID系列的销售量，73%的产品是在欧洲销售的。\n如今大众BEV的平均月销量需要达到8万辆，才能实现其年度销量目标。\n\n至于中国市场方面，大众汽车则遭遇了滑铁卢。\n中国消费者对大众汽车的品牌认知度较高，作为中国销量最高的合资品牌，巅峰时期大众每年在中国收割超过400万辆的销量，是绝对霸主般的存在。\n但到了2021年，大众在中国新能源市场的表现，可以说远远不及预期。\n上半年，大众在中国共交付1.82万辆新能源车，仅占大众全球新能源销量的10.7%左右。作为大众集团整车销量占比超过50%的中国市场，寄予厚望的新能源车却不到交付量的10%，这让大众的CEO赫伯特·迪斯很是苦恼。\nID.4上市3个月时间销量不到4位数。直到6月份，大众电动车ID家族的总销量才跃升至4,976辆，其中ID.4系列为3,291辆，ID.6系列为1,685辆。 \n反观特斯拉推出Model Y的当月，销量便达到4630辆，第二个月便销量破万，并持续高位。再来对比同样来自德国的宝马ix3，比ID.4高20万的价格，销量也突破了2000辆。\n\n媒体到投行到市场的狂热\n今年3月15日，大众汽车公司的前CEO赫伯特·迪斯模仿特斯拉的“电池日”召开了一场新闻发布会，迪斯将其称为“动力日”。\n他宣布，迅速减少交通工具尾气排放的唯一方法就是电动汽车。\n大众汽车去年成为欧洲第一大汽车制造商。由于严格的二氧化碳排放限制，电动汽车的销量激增。\n在2020年推出ID.3之后，ID.4——第一款基于大众电动平台的车型——开始亮相于上海到芝加哥的各个展厅。\n今年，大众计划交付100万辆插电式混合动力和全电动汽车，迪斯的目标是在2025年之前在电动汽车销量上超越特斯拉。一些分析人士预测，这一目标将更早实现。\n和马斯克一样，迪斯也在大力发展电池和充电站。到2025年，大众及其合作伙伴计划在全球拥有超过3.5万个公共充电桩。\n大众汽车还表示，到2025年，它将销售超过200万辆电动汽车，建立自己庞大的电池工厂网络，在未来五年内雇佣6500名IT专家，推出自己的操作系统，并成为仅次于SAP的欧洲第二大软件公司。\n这家欧洲最大的汽车制造商正投资350亿欧元(约420亿美元)在电动汽车方面，倘若结束特斯拉的领先地位，将是大众成为电动汽车巨头的一个巨大里程碑。\n据CNN报道，迪斯表示：\n\n特斯拉不仅仅是电动汽车，在软件方面也很强大。他们把汽车当做一个真正的装置或者说设备来运行。\n他们在自动驾驶方面取得了很好的进展，但我们将挑战特斯拉。\n\n大众美洲地区的CEO Scott Keogh曾在德国媒体上露面，并公开挑战特斯拉。\nKeogh表示，在汽车某个领域，此前从来没有公司掌控超过85％的市场份额，目前特斯拉在美国做到了，但行业总会有一个平衡点。Keogh还认为，大众汽车将会从其全球强大的经销商网络中受益，从基础设施建设的角度来看，特斯拉可能无法企及。\n此前，德意志银行强烈看多大众在电动车上的布局，并认为其电动汽车业务的价值可能高达2300亿美元。\n该行分析师Tim Rokossa将大众汽车的目标股价提高了46％至270欧元，其中单独分析了大众BEV、MEB平台的估值，并参照了特斯拉和未来的估值模型，并且还忽略了大众的PPE平台和豪华车J1平台的估值。\nRokossa表示，随着ID.4紧凑型SUV在全球范围内的推出，大众的EV交付量有可能在短期内超过特斯拉。 \n他还指出，电池等项目的成本降低将是大众股价走高的主要推动力。\n投行继续捧场 此前市场反应强烈\n瑞银(UBS)分析师表示，特斯拉多年来一直是无可争议的电动汽车之王，但大众汽车最早可能在2022年实现与特斯拉匹敌的销量。\n他们预测，到2025年，这家欧洲最大的汽车制造商将比特斯拉多销售30万辆电动汽车。投资者没有意识到大众汽车赶超特斯拉的速度之快。\n瑞银认为，大众的首款纯电动车ID.3在几个关键方面不输特斯拉，并将大众汽车的目标股价提高了50%，至300欧元(约358美元)。\n瑞银分析师Patrick Hummel团队拆解一辆大众ID.3后研究发现，其平台与特斯拉相比具有成本竞争力，同时拥有同类产品中最佳的电池能量密度和能量效率。\n瑞银称，这款车是“迄今为止所有传统车企推出的电动汽车产品中最可信的一款”。\nHummel说：\n\n大众可能不是苹果，而是电动车界的三星，盈利能力强，销量大。\n\n他估计ID.3的毛利率在15%左右，和大众黄金时代推出的高尔夫车型差不多了。\n华尔街见闻此前提及，在今年4月份，CNBC等多家媒体报道称，大众美国“不小心”在官网发出来的一份还是草稿版本的“新闻稿”，其中宣布“大众汽车美国“（Volkswagen of America）改名为“大众电车美国”（Voltswagen of America），表明了该公司对于汽车电气化的决心。\n该“新闻稿”提到，这一名称的改变将于5月生效，意味着该公司对于电动出行的前瞻性投资的“公开宣示”。\n受此消息影响，大众美国ADR连续大涨，两个交易日涨幅达16%。","news_type":1},"isVote":1,"tweetType":1,"viewCount":594,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":818641933,"gmtCreate":1630407029322,"gmtModify":1633678303469,"author":{"id":"3565326841342725","authorId":"3565326841342725","name":"Bellee","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"[难过] ","listText":"[难过] 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17:10","market":"hk","language":"zh","title":"腾讯已启用QQ.中国域名，输入原域名显示无法访问","url":"https://stock-news.laohu8.com/highlight/detail?id=1176782389","media":"虎嗅APP","summary":"腾讯公司今年陆续开通解析了“QQ.中国”与“腾讯.中国”两个域名。","content":"<p>据中国互联网络信息中心官网，腾讯公司今年陆续开通解析了“QQ.中国”与“腾讯.中国”两个域名。其中，“QQ.中国”解析到腾讯网，“腾讯.中国”解析到腾讯官网。目前，在浏览器地址栏中输入“QQ.中国”便可进入腾讯网，输入“腾讯.中国”暂时显示“无法访问此网站”。</p>\n<p>据了解，2010 年，“.中国 / .中國”域名成为全球首个被正式写入全球互联网根域名系统的纯中文顶级域名。</p>\n<p><img src=\"https://static.tigerbbs.com/c203a14fc4e31ef90184f7a51b1d9bab\" tg-width=\"324\" tg-height=\"400\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>","source":"lsy1571189977230","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" 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0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n腾讯已启用QQ.中国域名，输入原域名显示无法访问\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-06 17:10 北京时间 <a href=https://m.huxiu.com/moment/162215.html?f=app_24h_ios_friends><strong>虎嗅APP</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>据中国互联网络信息中心官网，腾讯公司今年陆续开通解析了“QQ.中国”与“腾讯.中国”两个域名。其中，“QQ.中国”解析到腾讯网，“腾讯.中国”解析到腾讯官网。目前，在浏览器地址栏中输入“QQ.中国”便可进入腾讯网，输入“腾讯.中国”暂时显示“无法访问此网站”。\n据了解，2010 年，“.中国 / .中國”域名成为全球首个被正式写入全球互联网根域名系统的纯中文顶级域名。</p>\n\n<a href=\"https://m.huxiu.com/moment/162215.html?f=app_24h_ios_friends\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/e7799eeb7043b8caaf3d109c3b13109e","relate_stocks":{"00700":"腾讯控股"},"source_url":"https://m.huxiu.com/moment/162215.html?f=app_24h_ios_friends","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1176782389","content_text":"据中国互联网络信息中心官网，腾讯公司今年陆续开通解析了“QQ.中国”与“腾讯.中国”两个域名。其中，“QQ.中国”解析到腾讯网，“腾讯.中国”解析到腾讯官网。目前，在浏览器地址栏中输入“QQ.中国”便可进入腾讯网，输入“腾讯.中国”暂时显示“无法访问此网站”。\n据了解，2010 年，“.中国 / 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","listText":"[微笑] ","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/893164420","repostId":"2157464908","repostType":4,"repost":{"id":"2157464908","pubTimestamp":1628246438,"share":"https://www.laohu8.com/m/news/2157464908?lang=&edition=full","pubTime":"2021-08-06 18:40","market":"us","language":"zh","title":"反垄断风波持续，谷歌被控与脸书合谋操纵广告价格","url":"https://stock-news.laohu8.com/highlight/detail?id=2157464908","media":"36氪 ","summary":"根据海外媒体报道，谷歌正在滥用在线广告市场的主导权。在对于谷歌反垄断的调查中显示，谷歌被控与Facebook达成互惠交易，使这家社交网络在决定谁的广告出现在哪里的虚拟拍卖占据优势。\n也就是说谷歌与Fa","content":"<p>根据海外媒体报道，<a href=\"https://laohu8.com/S/GOOG\">谷歌</a>正在滥用在线广告市场的主导权。在对于谷歌反垄断的调查中显示，谷歌被控与<a href=\"https://laohu8.com/S/FB\">Facebook</a>达成互惠交易，使这家社交网络在决定谁的广告出现在哪里的虚拟拍卖占据优势。</p>\n<p>也就是说谷歌与Facebook达成的协议，让谷歌可以保持在线广告市场的主导地位，从而排挤其他广告主，并且限制网络内容发布商的收入。</p>\n<p>具体来看，根据起诉书显示，这套标题竞价系统是在2014年设计的，可以让出版商引导用户的浏览器从多个拍卖平台获取实时竞价，而不仅仅使用谷歌的竞价系统。Facebook最初接受了这套系统，但在2018年与谷歌达成协议后，该公司同意限制该程序，以换取谷歌的优待。</p>\n<p>美国当地的法院认为：“限制了标题竞价系统的创新，使之仅对他们自己有利，同时也妨碍了竞争”，这是严重违反垄断法的行为。</p>\n<p>其实，早在2020年12月，美国德克萨斯州领导的反托拉斯案指控，谷歌这家搜索巨头操纵数字广告市场，部分原因是据称与竞争对手Facebook达成了一项协议，旨在维护谷歌的统治地位。</p>\n<h2><b>01 全球数字广告王者，广告收入持续增长</b></h2>\n<p><b>对于谷歌来说，数字广告的收入构成其主要收入来源，它是稳稳的全球数字广告霸主。</b></p>\n<p>广告收入还在稳定增长，根据谷歌母公司Alphabet于北京时间7月28日公布了2021财年第二季度的财报。财报显示，Alphabet第二季度总营收为618.80亿美元；净利润为185.25亿美元，与去年同期相比增长明显。</p>\n<p><b>其中广告收入方面，广告营收达504.44亿美元；其他营收为66.23亿美元。其中YouTube广告营收70亿美元。</b></p>\n<p>回顾在2021年第一季度中，谷歌广告业务营收达到446.8亿美元，在二季度中，谷歌广告总收入为504亿美元，至此谷歌在过去一年中广告收入上是稳稳增长，成为总营收的中流砥柱。</p>\n<p>过去一年的疫情之下，全球众多企业遭遇严重增长危机，数字广告也在放缓，或许因为全球广告业正在回暖的缘故，如今正在处于反弹之中，<b>根据eMarketer报告显示，谷歌作为数字广告领域的领导者，有望在今年年底占据全球近29%的市场份额。</b></p>\n<p>谷歌收入增长喜人的背后，同时伴随着危机，全球各地正在对大型科技企业进行反垄断调查。</p>\n<p><img src=\"https://static.tigerbbs.com/38b9cd651f3b17019d96c8a26c24bee2\" tg-width=\"831\" tg-height=\"623\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<h2><b>02 海外反垄断风波不断，谷歌要小心了</b></h2>\n<p><b>我们发现全球的科技互联网企业正在遭遇反垄断调查，<a href=\"https://laohu8.com/S/AAPL\">苹果</a>、Facebook、谷歌正在全世界各地遭遇相关的反垄断调查和罚款。</b></p>\n<p>比如，在2021年第二季度，谷歌受到欧盟委员会罚款为102.54亿美元。谷歌表示，其时常会受到美国、欧洲和其他司法管辖区监管机构对竞争事务的正式和非正式询问和调查。</p>\n<p>2021年6月份，法国竞争事务监察总署宣布，因谷歌公司滥用在在线广告市场的主导地位，该机构决定对其罚款2.2亿欧元。</p>\n<p>稍早之前，2019年3月20日，欧盟宣布谷歌与AdSense搜索广告合作伙伴达成的协议中的某些合同条款违反了欧洲竞争法，处以1.5亿欧元的罚款。</p>\n<p><b>数据隐私、垄断地位等问题，始终是悬在全球科技巨头之上的达摩克利斯之剑，利用用户数据隐私，来实现广告收入增长，或者技术领域手段打压竞争对手，抑制广告竞争和创新，这条路已经是走不通了，是谷歌必须要面对的长期问题。</b></p>","source":"36kr_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>反垄断风波持续，谷歌被控与脸书合谋操纵广告价格</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n反垄断风波持续，谷歌被控与脸书合谋操纵广告价格\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-06 18:40 北京时间 <a href=https://36kr.com/p/1342988406904833><strong>36氪 </strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>根据海外媒体报道，谷歌正在滥用在线广告市场的主导权。在对于谷歌反垄断的调查中显示，谷歌被控与Facebook达成互惠交易，使这家社交网络在决定谁的广告出现在哪里的虚拟拍卖占据优势。\n也就是说谷歌与Facebook达成的协议，让谷歌可以保持在线广告市场的主导地位，从而排挤其他广告主，并且限制网络内容发布商的收入。\n具体来看，根据起诉书显示，这套标题竞价系统是在2014年设计的，可以让出版商引导用户的...</p>\n\n<a href=\"https://36kr.com/p/1342988406904833\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/38b9cd651f3b17019d96c8a26c24bee2","relate_stocks":{"GOOG":"谷歌"},"source_url":"https://36kr.com/p/1342988406904833","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2157464908","content_text":"根据海外媒体报道，谷歌正在滥用在线广告市场的主导权。在对于谷歌反垄断的调查中显示，谷歌被控与Facebook达成互惠交易，使这家社交网络在决定谁的广告出现在哪里的虚拟拍卖占据优势。\n也就是说谷歌与Facebook达成的协议，让谷歌可以保持在线广告市场的主导地位，从而排挤其他广告主，并且限制网络内容发布商的收入。\n具体来看，根据起诉书显示，这套标题竞价系统是在2014年设计的，可以让出版商引导用户的浏览器从多个拍卖平台获取实时竞价，而不仅仅使用谷歌的竞价系统。Facebook最初接受了这套系统，但在2018年与谷歌达成协议后，该公司同意限制该程序，以换取谷歌的优待。\n美国当地的法院认为：“限制了标题竞价系统的创新，使之仅对他们自己有利，同时也妨碍了竞争”，这是严重违反垄断法的行为。\n其实，早在2020年12月，美国德克萨斯州领导的反托拉斯案指控，谷歌这家搜索巨头操纵数字广告市场，部分原因是据称与竞争对手Facebook达成了一项协议，旨在维护谷歌的统治地位。\n01 全球数字广告王者，广告收入持续增长\n对于谷歌来说，数字广告的收入构成其主要收入来源，它是稳稳的全球数字广告霸主。\n广告收入还在稳定增长，根据谷歌母公司Alphabet于北京时间7月28日公布了2021财年第二季度的财报。财报显示，Alphabet第二季度总营收为618.80亿美元；净利润为185.25亿美元，与去年同期相比增长明显。\n其中广告收入方面，广告营收达504.44亿美元；其他营收为66.23亿美元。其中YouTube广告营收70亿美元。\n回顾在2021年第一季度中，谷歌广告业务营收达到446.8亿美元，在二季度中，谷歌广告总收入为504亿美元，至此谷歌在过去一年中广告收入上是稳稳增长，成为总营收的中流砥柱。\n过去一年的疫情之下，全球众多企业遭遇严重增长危机，数字广告也在放缓，或许因为全球广告业正在回暖的缘故，如今正在处于反弹之中，根据eMarketer报告显示，谷歌作为数字广告领域的领导者，有望在今年年底占据全球近29%的市场份额。\n谷歌收入增长喜人的背后，同时伴随着危机，全球各地正在对大型科技企业进行反垄断调查。\n\n02 海外反垄断风波不断，谷歌要小心了\n我们发现全球的科技互联网企业正在遭遇反垄断调查，苹果、Facebook、谷歌正在全世界各地遭遇相关的反垄断调查和罚款。\n比如，在2021年第二季度，谷歌受到欧盟委员会罚款为102.54亿美元。谷歌表示，其时常会受到美国、欧洲和其他司法管辖区监管机构对竞争事务的正式和非正式询问和调查。\n2021年6月份，法国竞争事务监察总署宣布，因谷歌公司滥用在在线广告市场的主导地位，该机构决定对其罚款2.2亿欧元。\n稍早之前，2019年3月20日，欧盟宣布谷歌与AdSense搜索广告合作伙伴达成的协议中的某些合同条款违反了欧洲竞争法，处以1.5亿欧元的罚款。\n数据隐私、垄断地位等问题，始终是悬在全球科技巨头之上的达摩克利斯之剑，利用用户数据隐私，来实现广告收入增长，或者技术领域手段打压竞争对手，抑制广告竞争和创新，这条路已经是走不通了，是谷歌必须要面对的长期问题。","news_type":1},"isVote":1,"tweetType":1,"viewCount":174,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":804319150,"gmtCreate":1627921363670,"gmtModify":1633755223038,"author":{"id":"3565326841342725","authorId":"3565326841342725","name":"Bellee","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"[微笑] ","listText":"[微笑] ","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/804319150","repostId":"1186831098","repostType":4,"repost":{"id":"1186831098","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1627918971,"share":"https://www.laohu8.com/m/news/1186831098?lang=&edition=full","pubTime":"2021-08-02 23:42","market":"us","language":"zh","title":"美国10年期国债收益率跌穿1.17%，为7月20日以来首次","url":"https://stock-news.laohu8.com/highlight/detail?id=1186831098","media":"老虎资讯综合","summary":"美国10年期国债收益率跌穿1.17%，为7月20日以来首次，日内当前跌超5.0个基点，此前数据显示美国7月ISM制造业指数逊于预期。","content":"<p>美国10年期国债收益率跌穿1.17%，为7月20日以来首次，日内当前跌超5.0个基点，此前数据显示美国7月ISM制造业指数逊于预期。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美国10年期国债收益率跌穿1.17%，为7月20日以来首次</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ 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hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n美国10年期国债收益率跌穿1.17%，为7月20日以来首次\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-08-02 23:42</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>美国10年期国债收益率跌穿1.17%，为7月20日以来首次，日内当前跌超5.0个基点，此前数据显示美国7月ISM制造业指数逊于预期。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/a8ad35190f75132817724b1baf836f80","relate_stocks":{".DJI":"道琼斯"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1186831098","content_text":"美国10年期国债收益率跌穿1.17%，为7月20日以来首次，日内当前跌超5.0个基点，此前数据显示美国7月ISM制造业指数逊于预期。","news_type":1},"isVote":1,"tweetType":1,"viewCount":204,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}
