小散户炒美股的个人主页 - 老虎社区

小散户炒美股

小散户炒美股

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小散户炒美股

2022-03-25

$蔚来(NIO)$李斌根本不像农村出来的创业者，烧钱速度太快了，一点不会过日子

小散户炒美股

2022-03-10

$蔚来(NIO)$昨天喊着抄底nio成功的那个托是不是已经卖了？

小散户炒美股

2022-03-08

$哔哩哔哩(BILI)$几天时间从33跌到22

小散户炒美股

2022-03-07

$哔哩哔哩(BILI)$两天从33跌到23

小散户炒美股

2022-03-03

$哔哩哔哩(BILI)$中概股真是跟A股学会了

小散户炒美股

2022-03-03

$哔哩哔哩(BILI)$中概股的尿性，高开低走

小散户炒美股

2022-02-24

老罗卖的东西我不敢买，俞敏洪卖的东西我敢买。。我觉得带货带到最后带的是口碑

罗永浩的“忽悠”，俞敏洪学不会

小散户炒美股

2021-12-23

$京东(JD)$分红后腾讯还要除权吗？当天股价怎么定

小散户炒美股

2021-12-17

$老虎证券(TIGR)$太惨了

小散户炒美股

2021-12-15

$蔚来(NIO)$今天为啥大跌

小散户炒美股

2021-11-23

$容联云(RAAS)$这是洗盘？

小散户炒美股

2021-11-19

$容联云(RAAS)$中概股出财报就高开低走套人的坏习惯什么时候能改啊

小散户炒美股

2021-11-09

财报不错

雅乐科技Q3营收0.71亿美元，同比扭亏为盈

小散户炒美股

2021-11-03

$Yalla Group(YALA)$买这个股折寿，天天看着很痛苦

小散户炒美股

2021-11-01

$蔚来(NIO)$蔚来强的是营销，服务。供应链，管理很一般啊

小散户炒美股

2021-11-01

$蔚来(NIO)$我觉得是预定不够，就控制产量

小散户炒美股

2021-10-29

$大全新能源(DQ)$每股收益3.84，相当于每年收益15美元，现在股价75。也就是5倍的PE，这到底哪里出了问题？不科学啊

小散户炒美股

2021-10-27

$老虎证券(TIGR)$中概股的尿性，所以尽量不要玩中概股

小散户炒美股

2021-09-01

$蔚来(NIO)$南京供应链出问题竟然一直没消息出来。。等交付数据出来后瞒不住了

小散户炒美股

2021-08-28

$蔚来(NIO)$中概股真的不能碰

去老虎APP查看更多动态

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14:55","market":"hk","language":"zh","title":"罗永浩的“忽悠”，俞敏洪学不会","url":"https://stock-news.laohu8.com/highlight/detail?id=1116978436","media":"AI财经社","summary":"想让直播取得成绩，还得找准定位，下点硬功夫。","content":"<html><head></head><body><p>作者：撰文/ 《财经天下》周刊作者  周享玥 张继康</p><p><b>俞敏洪卖力直播奏效慢</b></p><p>2月22日，从2022年开年就定下要定期发布一些日常记录和思考的新东方创始人俞敏洪，不出意外地准时更新了其个人公众号“老俞闲话”。</p><p>在这篇名为《人生不容易，大家好好过！》的推文中，俞敏洪按照惯例，记录了自己最近一周的心得体会，写自己一周开了八次业务工作会议、做了两场直播、读了两本书，中间还时不时穿插一些自己对人生的感悟。</p><p>文章末尾他依旧给东方甄选打了广告，格式也很统一，橙黄色的四个大字“广告时间”、一段东方甄选的简要介绍，外加一张写着“致力于打造一个甄选高品质农品好物的平台”的固定宣传图。这是俞敏洪过去两个月来的固定做法，为了支持东方甄选的发展，他自2022年1月3日发布新年第一条推文起，就习惯性地在每篇推文末尾挂上东方甄选的广告，为其引流。</p><p>虽然俞敏洪在卖力地吆喝着直播带货，但比起新东方半年巨亏57亿元，这项新事业的奏效还是太慢了。</p><p>据多家媒体报道，截至2月18日，新东方旗下直播带货平台东方甄选，开播近两个月共直播26场，但累计销售额仅为454.76万元，累计观看人数331.6万人次，累计销量8.14万件。其中，单日销量最高的一天，也只卖出1.1万件商品。</p><p>《财经天下》周刊向新东方核实数据时，对方并没有否认，只是表示暂时不方便回应。</p><p>在动辄单场上百万、上千万销售额的直播圈，东方甄选的直播业绩算得上平淡无奇，尤其是在俞敏洪这样的“明星人物”做引流的背景下。与之形成鲜明对比的是，同样有着“明星人物”背书的罗永浩直播间，虽然已经不常见到老罗亲自下场，但最近90天的场均销量和场均销售额还是分别达到10.54万件和2148.13万元。</p><p>巨大的反差下，“新东方直播近两个月仅销售450万元”的话题一度登上微博热搜，引起网友广泛热议。有网友评价说，“一箱苹果好几百，属实消费不起”“定位不行，不是所有人都需要高端农产品”，也有网友将其与罗永浩作对比称，“不是个个都是老罗”。</p><p>俞敏洪的直播带货事业开启于去年11月，当时遭遇“双减”危机的新东方，急需寻找第二增长曲线，最后选择了吸金能力强的直播行业。2021年11月7日，俞敏洪在抖音开启首次直播，言语间透露一个大消息——新东方计划成立大型农业平台，他将带领百名通过层层选拔和精心培训的新东方老师一起入驻抖音平台，进行助农直播。</p><p><img src=\"https://static.tigerbbs.com/5d329cc936279d19f41b3ad71372dd6c\" tg-width=\"630\" tg-height=\"464\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/>（图源：视觉中国）</p><p>这是新东方直播带货平台“东方甄选”的开始。此后一个多月时间里，新东方要转型直播带货的声音此起彼伏。2021年12月28日，俞敏洪和东方甄选的助农带货首秀正式开播，有了之前的预热和铺垫，再加上俞敏洪当天亲自在个人直播间坐阵宣传和引流，新东方的直播带货首秀效果尚且不错。</p><p>根据新抖数据显示，俞敏洪当天的专场直播观看人次达186.96万次，单场涨粉4.41万，人数峰值3.3万，共上架31款农产品，销量5.8万件，销售额490.84万元；东方甄选单场涨粉1.34万，共上架44款商品，销量1946件，销售额14.79万，二者合计带货超500万元。带货的产品，主要集中于水果、牛羊肉等农产品。</p><p>从数据上看，这一成绩远远比不上罗永浩在抖音首秀中超过1.1亿元的交易额，却是俞敏洪和东方甄选在此后近两个月时间里的巅峰数值。</p><p>2021年12月以来，为了推动新东方的直播带货事业，俞敏洪不可谓不用心，日常在自己的直播间内卖力吆喝，又在个人公众号上频繁打广告。这还不够，他还将宣传东方甄选渗透到自己生活的方方面面。</p><p>在他记录生活和自己思考的多篇笔记中，时不时就能看到诸如“为了以后东方甄选资源的对接，我答应做了一个专场，吆喝了一个晚上，卖出去几十万农产品”“用东方甄选帮‘北大羊肉哥’卖羊肉”“周末的时候和东方甄选直播进行了两次连麦，帮助他们推荐货品和引导粉丝”“现在东方甄选刚刚开始，每天的销售额还少得可怜，只有几十万块钱”等碎碎念。</p><p>俞敏洪所言不假，东方甄选每天的销售额确实少得可怜。数据显示，从2021年12月29日到2022年2月20日的29场直播中，俞敏洪和东方甄选的销售额，普遍停留在30万元以内，略显惨淡。</p><p>直到2月22日的最新一场直播，东方甄选的直播成绩才第一次有了比较大的起色，单场观看人次和单场直播销售额均首次突破了百万级别，分别达到135.83万人次和159.26万元。但这种“起色”能否持续，目前还是未知数。</p><p><img src=\"https://static.tigerbbs.com/6e7559aa8e6350f88c0844ebf50bf9fb\" tg-width=\"630\" tg-height=\"261\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/>（图源：第三方数据平台新抖）</p><p><b>前员工罗永浩直播上演“真还传”</b></p><p>有意思的是，在俞敏洪直播事业进展缓慢的背景下，他的前员工罗永浩最近反而在直播事业上又上了一个台阶——搞了个@交个朋友之电商学苑的新账号，办起直播电商培训。</p><p>兜兜转转十多年，50岁的风云人物罗永浩又再次站到讲台上，由于@交个朋友之电商学苑的校长由原北京新东方学校校长李亮担任，网友们称“老罗开了一家直播界的‘新东方’”。</p><p>2月16日，罗永浩将近两千万粉丝的抖音账号置顶了一条视频，视频里的他一如既往地穿了件黑色衬衫，用自成一派的普通话对着镜头慢悠悠地说：“我会手把手教你成为一个年收入百万甚至几百万的明星主播。”</p><p>这个点赞数为3.7万的视频下面，有条热评写道：“当直播电商巨头开始教你怎么干直播电商的时候，说明他要不干了。等你们准备买他的课大干一番的时候，他就转型成功了。”</p><p>在那场卖课的直播里，罗永浩共卖了三类课程，分别为：主播新星营、主播进阶营、商家实操营，直播间的售卖价格分别为2980元、20800元和20800元。除了新星营是三天两夜的线上教学外，另外两门课程都是在杭州线下教学。</p><p><img src=\"https://static.tigerbbs.com/e43fac83770bc8f8fc9072efe620ca81\" tg-width=\"630\" tg-height=\"420\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/>（图源：视觉中国）</p><p>至于罗永浩本人是否会亲自参与教学？罗永浩表示，在课程第一期开班的时候，自己会去讲一个半小时的课，剩下的时间则由其他主播接替。</p><p>虽然课程不是罗永浩一个人讲，定价也不便宜，但不少人还是冲着他的名号买下了这个课。数据显示，直播当晚，罗永浩兜售的三类课程共销售115.41万元，其中价值2980元的主播新星营课程在直播还没结束的时候就已卖光。渴望通过直播赚钱的人，希望交学费从罗永浩身上取取经。</p><p>罗永浩在直播事业上的故事走向，没有像过去十余年间做锤子手机、搞电子烟那样出现“做啥啥不成”式的坎坷经历，虽然一开始直播屡屡翻车，频频致歉，但最终却成功了。</p><p>2018年，那个曾站在鸟巢中央，自信满满地说出“我做这件事是为了改变世界，而不是为了赚你们几个臭钱”的罗永浩，不会想到两年后的他不但没有改变世界，还背上了6亿欠债，被列入限制高消费名单，最后只能靠直播带货“卖艺还债”。</p><p>有心栽花花不开，无心插柳柳成荫。前一段创业，注入了大量心血的锤子科技让罗永浩沦为了“老赖”，不怎么感兴趣的直播带货却帮助他在短短两年的时间，一跃成为继薇娅、李佳琦、辛巴之后的第四大电商主播。</p><p>2020年最初做主播时，罗永浩有些紧张，虽然口误把“极米投影仪”说成了“坚果投影仪” ，但战绩非常惊人。官方数据显示，在罗永浩首次带货直播的三个小时里，累计观看人数超过4800万，支付交易总额达1.1亿元，创下了当时抖音直播带货的新纪录。</p><p>尝到带货甜头的罗永浩，很快上演了“真还传”。直播首秀五个月，罗永浩就在综艺节目《脱口秀大会》上表示，自己目前已还清近4亿元的债务，剩下的债务用一年左右的时间就可以还完。2022年初，司法信息显示罗永浩不再被限制高消费。</p><p>巨额债务还款已经接近尾声，罗永浩的直播生意依然做得如火如荼。罗永浩直播间成为2021年抖音平台上全年销售额的第一名，带货能力甚至超过了贾乃亮、张庭等一众明星。数据显示，罗永浩直播间一共卖出超过1800万件商品，带货交易额超过30亿元，累计观看人数超过6亿人次。</p><p>而罗永浩本人则渐渐淡出了直播间，今年年初，罗永浩发微博说年后自己将回归科技界，这条微博收获了将近1800条评论。大多数科技粉丝对罗永浩的回归表示支持，“只要你做，我们就买！”有粉丝在下面兴奋地留言。</p><p><img src=\"https://static.tigerbbs.com/5fae6a315de6a46361433250b84cb69d\" tg-width=\"750\" tg-height=\"292\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/>（图源：罗永浩微博截图）</p><p>自2021年9月开始，罗永浩直播间开启了每天20小时直播的模式，与此同时该直播间孵化出了多名主播新人。在罗永浩抖音的官方账号上，共有531个作品，在最近更新的15个作品中，与罗永浩本人相关的作品只有2个。</p><p>“交个朋友”的创始人黄贺曾是锤子科技的产品经理，他在接受36氪采访时曾表示，直播间一直在努力摆脱对罗永浩的依赖，“交个朋友”的最终目标是MCN机构占收入的40%，而罗永浩的收入只占10%-15%。</p><p>这边，打定主意淡出的罗永浩，在雪梨、薇娅、驴嫂平荣相继被罚的背景下，更换赛道，摇身一变从主播变成了主播老师。而另一边，俞敏洪却还是一个直播经验只有两个月的“萌新”，挣扎在“东方甄选”的落寞中。</p><p><b>俞敏洪与罗永浩的恩怨</b></p><p>罗永浩与俞敏洪是2000年相遇的，那年生于1972年的罗永浩，才28岁，比俞敏洪整整小了10岁，两人的初遇是“千里马与伯乐”的故事。</p><p>那时，即将而立之年仍然籍籍无名的罗永浩，一事无成，虽然讨厌英语和当老师，却为着“年薪百万”，玩命背单词，生生把自己从英语小白提高到GRE英语词汇讲师水平，更是在因学历问题被淘汰后，敢于直接向新东方最高掌权人俞敏洪写上一封万字求职信，厚着脸皮劝说对方“不拘一格降人才”。</p><p>看到这封求职信后，已功成名就的俞敏洪，还真给了罗永浩这个只有初中学历的求职者三次试讲机会。第三次试讲后，罗永浩成功拿下新东方的offer，开启为期6年的任教生涯。在这里，出生于吉林延边的罗永浩，很快因讲课风格诙谐幽默且金句频出，成为新东方最出名的老师之一。</p><p>但做了俞敏洪6年下属的罗永浩，似乎和前东家的私交并不好。他曾公开批评俞敏洪和新东方，说其是披着理想的外衣，虚伪地赚钱。“后来我发现俞敏洪是我这辈子见过的最没有原则的人之一。”</p><p>离开新东方后的十几年里，罗永浩和俞敏洪在不同的领域各自征战，巧合的是，两人在一定程度上存在着趋同性。</p><p>作为曾经的上下级，两人都曾在新东方大谈情怀理想，分道扬镳后同样坎坷不断，俞敏洪的新东方曾几次“走在崩溃的边缘”，而罗永浩创业多次，屡战屡败，被称为“行业冥灯”。后来，二者又同样在事业乃至人生最灰暗的时刻，相继转型步入直播带货的赛道。</p><p>罗永浩开启直播生涯，是因巨额欠债，他没有学“下周回国”的贾跃亭，独善其身申请破产，而是选择“卖艺还债”；俞敏洪是因公司遭遇了“双减”带来的巨大危机，他当机立断退掉了新东方学生的学费，结清了老师的工资，还把退租教学点的数万套课桌椅捐给了乡村学校，并寻求转型。</p><p><img src=\"https://static.tigerbbs.com/0f5b1be1621266afd998099e024c02b9\" tg-width=\"630\" tg-height=\"420\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/>（图源：视觉中国）</p><p>两人的做法为他们博得了不少大众层面的好感，但在直播成绩上，两人相差甚大。</p><p>这与两人进入直播赛道时间的早晚不无关系。罗永浩进入直播江湖时，直播卖货还处于方兴未艾的阶段，流量最大的抖音才刚起步，急需打造头牌主播。但俞敏洪进入直播带货的时间，却赶在了直播行业大变天的关头，主播疯狂吸金的日子一去不返了。</p><p>去年11月，头部主播雪梨被罚9322万元，拉开了直播行业大规模整治、规范化发展的序幕。一个月后“直播女王”薇娅被罚13.41亿元，更是震惊了业内外。最近，处罚整治从淘宝体系蔓延至快手，2月22日快手主播驴嫂平荣被罚6200万元。</p><p>国家税务总局一张张罚单下，各平台逐渐打破依赖头部主播的格局，开始将流量向腰部垂直类专业内容主播倾斜，更多的中小主播迎来发展空间。但这意味着，竞争更加红海化和充分化，主播想要脱颖而出必须拿出真本事。</p><p>罗永浩和俞敏洪直播风格上的差异，最终导致两人直播成绩出现天壤之别。罗永浩早年就以幽默风趣、擅长演讲、且演讲时间长却全程无尿点著称，很会带动观众情绪，其直播风格也并不是传统的叫卖式，而是根据消费者的具体需求，结合自己的实践，说出产品优势并输出自己的独特观点。而做过多年老师的俞敏洪在直播带货时，更多充满着一种文人气息，喜欢在直播时科普各类知识。</p><p>去年12月的农产品带货首秀上，俞敏洪引用诗句表达自己对农业的热爱之情，而后每逢农产品的销售环节，产品原产地地图和当地的历史文化以及地理环境更是介绍标配。以至于这场直播结束后，一度有观点形容俞敏洪是“直播三小时，一半在讲课，一小半在吃播，一小半段子，再插空卖点货”。</p><p>“直播像上课”同样也是新东方老师们的卖货风格，在介绍产品时，总是会附带讲解一些知识点。不过，这种风格虽然可以让消费者在看直播时收获知识，却难以激发他们下单的欲望。</p><p>在选品上，新东方选择的农产品本身没有罗永浩什么都卖的产品品类丰富。况且，农产品本身更讲究实惠和性价比，如果没有特别突出的特点，很难有竞争优势。而东方甄选的农产品，曾屡次被网友吐槽售价太贵。</p><p>尽管按俞敏洪的话说，新东方选的不是最便宜的，而是最好的农产品，但如果价格过高，对于大多数消费者来说，这将大大提高他们的购买门槛，有心支持也无力。</p><p>16年前，面对罗永浩有关“虚伪”的评价，作为前辈的俞敏洪曾颇为大度地表示，在自己心目中，罗永浩仍然是非常优秀的老师。16年后，想要把东方甄选慢慢做起来的俞敏洪，或许可以带着员工上上直播界“前辈”老罗的培训课了。</p><p>尽管俞敏洪一直表示选择直播带货的原因是出于个人喜好和助农情怀，东方甄选也坚称 “不唯GMV论”，自己要做的是“扶农助农，是项长线事业”，但一个事实是，转型期的新东方的确需要探索出一条新的增长线。如果直播带货之路能走通，对于新东方来说，显然会是个好消息。</p><p>2月22日晚，新东方公布的最新数据显示，截至2021年11月30日的6个月内，新东方实现营收19.67亿美元，同比微增4.96%，但净亏损高达9亿美元（约合人民币57亿），系2004年上市18年以来的首次亏损。</p><p>新东方想要扭转这一巨额亏损，是得想点狠办法了，想让直播取得成绩，还得找准定位，下点硬功夫。</p><p>毕竟，根据人社部数据显示，目前全国直播行业从业者已超1000万，行业主播从业人数已达123.4万，且从业人员数正在以每月8.8%的速度迅猛增长，这是一个竞争十分激烈的市场，但与头部主播“吃肉喝汤”不同，大多数中小主播的生存现状并不如意，10个里9个亏。</p><p>从这个意义上来说，俞敏洪上一下罗永浩的直播课，对他的直播事业总是有些帮助的。</p></body></html>","source":"AI财经社","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>罗永浩的“忽悠”，俞敏洪学不会</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n罗永浩的“忽悠”，俞敏洪学不会\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-02-24 14:55 北京时间&nbsp;&nbsp;&nbsp;<a href=https://mp.weixin.qq.com/s/RmEBegJqRxryAwiFjvYnYg><strong>AI财经社</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>作者：撰文/ 《财经天下》周刊作者  周享玥 张继康俞敏洪卖力直播奏效慢2月22日，从2022年开年就定下要定期发布一些日常记录和思考的新东方创始人俞敏洪，不出意外地准时更新了其个人公众号“老俞闲话”。在这篇名为《人生不容易，大家好好过！》的推文中，俞敏洪按照惯例，记录了自己最近一周的心得体会，写自己一周开了八次业务工作会议、做了两场直播、读了两本书，中间还时不时穿插一些自己对人生的感悟。文章末尾...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/RmEBegJqRxryAwiFjvYnYg\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/a422c9c2535ae7a3e20a931dbe286e13","relate_stocks":{"09901":"新东方-S","EDU":"新东方"},"source_url":"https://mp.weixin.qq.com/s/RmEBegJqRxryAwiFjvYnYg","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1116978436","content_text":"作者：撰文/ 《财经天下》周刊作者  周享玥 张继康俞敏洪卖力直播奏效慢2月22日，从2022年开年就定下要定期发布一些日常记录和思考的新东方创始人俞敏洪，不出意外地准时更新了其个人公众号“老俞闲话”。在这篇名为《人生不容易，大家好好过！》的推文中，俞敏洪按照惯例，记录了自己最近一周的心得体会，写自己一周开了八次业务工作会议、做了两场直播、读了两本书，中间还时不时穿插一些自己对人生的感悟。文章末尾他依旧给东方甄选打了广告，格式也很统一，橙黄色的四个大字“广告时间”、一段东方甄选的简要介绍，外加一张写着“致力于打造一个甄选高品质农品好物的平台”的固定宣传图。这是俞敏洪过去两个月来的固定做法，为了支持东方甄选的发展，他自2022年1月3日发布新年第一条推文起，就习惯性地在每篇推文末尾挂上东方甄选的广告，为其引流。虽然俞敏洪在卖力地吆喝着直播带货，但比起新东方半年巨亏57亿元，这项新事业的奏效还是太慢了。据多家媒体报道，截至2月18日，新东方旗下直播带货平台东方甄选，开播近两个月共直播26场，但累计销售额仅为454.76万元，累计观看人数331.6万人次，累计销量8.14万件。其中，单日销量最高的一天，也只卖出1.1万件商品。《财经天下》周刊向新东方核实数据时，对方并没有否认，只是表示暂时不方便回应。在动辄单场上百万、上千万销售额的直播圈，东方甄选的直播业绩算得上平淡无奇，尤其是在俞敏洪这样的“明星人物”做引流的背景下。与之形成鲜明对比的是，同样有着“明星人物”背书的罗永浩直播间，虽然已经不常见到老罗亲自下场，但最近90天的场均销量和场均销售额还是分别达到10.54万件和2148.13万元。巨大的反差下，“新东方直播近两个月仅销售450万元”的话题一度登上微博热搜，引起网友广泛热议。有网友评价说，“一箱苹果好几百，属实消费不起”“定位不行，不是所有人都需要高端农产品”，也有网友将其与罗永浩作对比称，“不是个个都是老罗”。俞敏洪的直播带货事业开启于去年11月，当时遭遇“双减”危机的新东方，急需寻找第二增长曲线，最后选择了吸金能力强的直播行业。2021年11月7日，俞敏洪在抖音开启首次直播，言语间透露一个大消息——新东方计划成立大型农业平台，他将带领百名通过层层选拔和精心培训的新东方老师一起入驻抖音平台，进行助农直播。（图源：视觉中国）这是新东方直播带货平台“东方甄选”的开始。此后一个多月时间里，新东方要转型直播带货的声音此起彼伏。2021年12月28日，俞敏洪和东方甄选的助农带货首秀正式开播，有了之前的预热和铺垫，再加上俞敏洪当天亲自在个人直播间坐阵宣传和引流，新东方的直播带货首秀效果尚且不错。根据新抖数据显示，俞敏洪当天的专场直播观看人次达186.96万次，单场涨粉4.41万，人数峰值3.3万，共上架31款农产品，销量5.8万件，销售额490.84万元；东方甄选单场涨粉1.34万，共上架44款商品，销量1946件，销售额14.79万，二者合计带货超500万元。带货的产品，主要集中于水果、牛羊肉等农产品。从数据上看，这一成绩远远比不上罗永浩在抖音首秀中超过1.1亿元的交易额，却是俞敏洪和东方甄选在此后近两个月时间里的巅峰数值。2021年12月以来，为了推动新东方的直播带货事业，俞敏洪不可谓不用心，日常在自己的直播间内卖力吆喝，又在个人公众号上频繁打广告。这还不够，他还将宣传东方甄选渗透到自己生活的方方面面。在他记录生活和自己思考的多篇笔记中，时不时就能看到诸如“为了以后东方甄选资源的对接，我答应做了一个专场，吆喝了一个晚上，卖出去几十万农产品”“用东方甄选帮‘北大羊肉哥’卖羊肉”“周末的时候和东方甄选直播进行了两次连麦，帮助他们推荐货品和引导粉丝”“现在东方甄选刚刚开始，每天的销售额还少得可怜，只有几十万块钱”等碎碎念。俞敏洪所言不假，东方甄选每天的销售额确实少得可怜。数据显示，从2021年12月29日到2022年2月20日的29场直播中，俞敏洪和东方甄选的销售额，普遍停留在30万元以内，略显惨淡。直到2月22日的最新一场直播，东方甄选的直播成绩才第一次有了比较大的起色，单场观看人次和单场直播销售额均首次突破了百万级别，分别达到135.83万人次和159.26万元。但这种“起色”能否持续，目前还是未知数。（图源：第三方数据平台新抖）前员工罗永浩直播上演“真还传”有意思的是，在俞敏洪直播事业进展缓慢的背景下，他的前员工罗永浩最近反而在直播事业上又上了一个台阶——搞了个@交个朋友之电商学苑的新账号，办起直播电商培训。兜兜转转十多年，50岁的风云人物罗永浩又再次站到讲台上，由于@交个朋友之电商学苑的校长由原北京新东方学校校长李亮担任，网友们称“老罗开了一家直播界的‘新东方’”。2月16日，罗永浩将近两千万粉丝的抖音账号置顶了一条视频，视频里的他一如既往地穿了件黑色衬衫，用自成一派的普通话对着镜头慢悠悠地说：“我会手把手教你成为一个年收入百万甚至几百万的明星主播。”这个点赞数为3.7万的视频下面，有条热评写道：“当直播电商巨头开始教你怎么干直播电商的时候，说明他要不干了。等你们准备买他的课大干一番的时候，他就转型成功了。”在那场卖课的直播里，罗永浩共卖了三类课程，分别为：主播新星营、主播进阶营、商家实操营，直播间的售卖价格分别为2980元、20800元和20800元。除了新星营是三天两夜的线上教学外，另外两门课程都是在杭州线下教学。（图源：视觉中国）至于罗永浩本人是否会亲自参与教学？罗永浩表示，在课程第一期开班的时候，自己会去讲一个半小时的课，剩下的时间则由其他主播接替。虽然课程不是罗永浩一个人讲，定价也不便宜，但不少人还是冲着他的名号买下了这个课。数据显示，直播当晚，罗永浩兜售的三类课程共销售115.41万元，其中价值2980元的主播新星营课程在直播还没结束的时候就已卖光。渴望通过直播赚钱的人，希望交学费从罗永浩身上取取经。罗永浩在直播事业上的故事走向，没有像过去十余年间做锤子手机、搞电子烟那样出现“做啥啥不成”式的坎坷经历，虽然一开始直播屡屡翻车，频频致歉，但最终却成功了。2018年，那个曾站在鸟巢中央，自信满满地说出“我做这件事是为了改变世界，而不是为了赚你们几个臭钱”的罗永浩，不会想到两年后的他不但没有改变世界，还背上了6亿欠债，被列入限制高消费名单，最后只能靠直播带货“卖艺还债”。有心栽花花不开，无心插柳柳成荫。前一段创业，注入了大量心血的锤子科技让罗永浩沦为了“老赖”，不怎么感兴趣的直播带货却帮助他在短短两年的时间，一跃成为继薇娅、李佳琦、辛巴之后的第四大电商主播。2020年最初做主播时，罗永浩有些紧张，虽然口误把“极米投影仪”说成了“坚果投影仪” ，但战绩非常惊人。官方数据显示，在罗永浩首次带货直播的三个小时里，累计观看人数超过4800万，支付交易总额达1.1亿元，创下了当时抖音直播带货的新纪录。尝到带货甜头的罗永浩，很快上演了“真还传”。直播首秀五个月，罗永浩就在综艺节目《脱口秀大会》上表示，自己目前已还清近4亿元的债务，剩下的债务用一年左右的时间就可以还完。2022年初，司法信息显示罗永浩不再被限制高消费。巨额债务还款已经接近尾声，罗永浩的直播生意依然做得如火如荼。罗永浩直播间成为2021年抖音平台上全年销售额的第一名，带货能力甚至超过了贾乃亮、张庭等一众明星。数据显示，罗永浩直播间一共卖出超过1800万件商品，带货交易额超过30亿元，累计观看人数超过6亿人次。而罗永浩本人则渐渐淡出了直播间，今年年初，罗永浩发微博说年后自己将回归科技界，这条微博收获了将近1800条评论。大多数科技粉丝对罗永浩的回归表示支持，“只要你做，我们就买！”有粉丝在下面兴奋地留言。（图源：罗永浩微博截图）自2021年9月开始，罗永浩直播间开启了每天20小时直播的模式，与此同时该直播间孵化出了多名主播新人。在罗永浩抖音的官方账号上，共有531个作品，在最近更新的15个作品中，与罗永浩本人相关的作品只有2个。“交个朋友”的创始人黄贺曾是锤子科技的产品经理，他在接受36氪采访时曾表示，直播间一直在努力摆脱对罗永浩的依赖，“交个朋友”的最终目标是MCN机构占收入的40%，而罗永浩的收入只占10%-15%。这边，打定主意淡出的罗永浩，在雪梨、薇娅、驴嫂平荣相继被罚的背景下，更换赛道，摇身一变从主播变成了主播老师。而另一边，俞敏洪却还是一个直播经验只有两个月的“萌新”，挣扎在“东方甄选”的落寞中。俞敏洪与罗永浩的恩怨罗永浩与俞敏洪是2000年相遇的，那年生于1972年的罗永浩，才28岁，比俞敏洪整整小了10岁，两人的初遇是“千里马与伯乐”的故事。那时，即将而立之年仍然籍籍无名的罗永浩，一事无成，虽然讨厌英语和当老师，却为着“年薪百万”，玩命背单词，生生把自己从英语小白提高到GRE英语词汇讲师水平，更是在因学历问题被淘汰后，敢于直接向新东方最高掌权人俞敏洪写上一封万字求职信，厚着脸皮劝说对方“不拘一格降人才”。看到这封求职信后，已功成名就的俞敏洪，还真给了罗永浩这个只有初中学历的求职者三次试讲机会。第三次试讲后，罗永浩成功拿下新东方的offer，开启为期6年的任教生涯。在这里，出生于吉林延边的罗永浩，很快因讲课风格诙谐幽默且金句频出，成为新东方最出名的老师之一。但做了俞敏洪6年下属的罗永浩，似乎和前东家的私交并不好。他曾公开批评俞敏洪和新东方，说其是披着理想的外衣，虚伪地赚钱。“后来我发现俞敏洪是我这辈子见过的最没有原则的人之一。”离开新东方后的十几年里，罗永浩和俞敏洪在不同的领域各自征战，巧合的是，两人在一定程度上存在着趋同性。作为曾经的上下级，两人都曾在新东方大谈情怀理想，分道扬镳后同样坎坷不断，俞敏洪的新东方曾几次“走在崩溃的边缘”，而罗永浩创业多次，屡战屡败，被称为“行业冥灯”。后来，二者又同样在事业乃至人生最灰暗的时刻，相继转型步入直播带货的赛道。罗永浩开启直播生涯，是因巨额欠债，他没有学“下周回国”的贾跃亭，独善其身申请破产，而是选择“卖艺还债”；俞敏洪是因公司遭遇了“双减”带来的巨大危机，他当机立断退掉了新东方学生的学费，结清了老师的工资，还把退租教学点的数万套课桌椅捐给了乡村学校，并寻求转型。（图源：视觉中国）两人的做法为他们博得了不少大众层面的好感，但在直播成绩上，两人相差甚大。这与两人进入直播赛道时间的早晚不无关系。罗永浩进入直播江湖时，直播卖货还处于方兴未艾的阶段，流量最大的抖音才刚起步，急需打造头牌主播。但俞敏洪进入直播带货的时间，却赶在了直播行业大变天的关头，主播疯狂吸金的日子一去不返了。去年11月，头部主播雪梨被罚9322万元，拉开了直播行业大规模整治、规范化发展的序幕。一个月后“直播女王”薇娅被罚13.41亿元，更是震惊了业内外。最近，处罚整治从淘宝体系蔓延至快手，2月22日快手主播驴嫂平荣被罚6200万元。国家税务总局一张张罚单下，各平台逐渐打破依赖头部主播的格局，开始将流量向腰部垂直类专业内容主播倾斜，更多的中小主播迎来发展空间。但这意味着，竞争更加红海化和充分化，主播想要脱颖而出必须拿出真本事。罗永浩和俞敏洪直播风格上的差异，最终导致两人直播成绩出现天壤之别。罗永浩早年就以幽默风趣、擅长演讲、且演讲时间长却全程无尿点著称，很会带动观众情绪，其直播风格也并不是传统的叫卖式，而是根据消费者的具体需求，结合自己的实践，说出产品优势并输出自己的独特观点。而做过多年老师的俞敏洪在直播带货时，更多充满着一种文人气息，喜欢在直播时科普各类知识。去年12月的农产品带货首秀上，俞敏洪引用诗句表达自己对农业的热爱之情，而后每逢农产品的销售环节，产品原产地地图和当地的历史文化以及地理环境更是介绍标配。以至于这场直播结束后，一度有观点形容俞敏洪是“直播三小时，一半在讲课，一小半在吃播，一小半段子，再插空卖点货”。“直播像上课”同样也是新东方老师们的卖货风格，在介绍产品时，总是会附带讲解一些知识点。不过，这种风格虽然可以让消费者在看直播时收获知识，却难以激发他们下单的欲望。在选品上，新东方选择的农产品本身没有罗永浩什么都卖的产品品类丰富。况且，农产品本身更讲究实惠和性价比，如果没有特别突出的特点，很难有竞争优势。而东方甄选的农产品，曾屡次被网友吐槽售价太贵。尽管按俞敏洪的话说，新东方选的不是最便宜的，而是最好的农产品，但如果价格过高，对于大多数消费者来说，这将大大提高他们的购买门槛，有心支持也无力。16年前，面对罗永浩有关“虚伪”的评价，作为前辈的俞敏洪曾颇为大度地表示，在自己心目中，罗永浩仍然是非常优秀的老师。16年后，想要把东方甄选慢慢做起来的俞敏洪，或许可以带着员工上上直播界“前辈”老罗的培训课了。尽管俞敏洪一直表示选择直播带货的原因是出于个人喜好和助农情怀，东方甄选也坚称 “不唯GMV论”，自己要做的是“扶农助农，是项长线事业”，但一个事实是，转型期的新东方的确需要探索出一条新的增长线。如果直播带货之路能走通，对于新东方来说，显然会是个好消息。2月22日晚，新东方公布的最新数据显示，截至2021年11月30日的6个月内，新东方实现营收19.67亿美元，同比微增4.96%，但净亏损高达9亿美元（约合人民币57亿），系2004年上市18年以来的首次亏损。新东方想要扭转这一巨额亏损，是得想点狠办法了，想让直播取得成绩，还得找准定位，下点硬功夫。毕竟，根据人社部数据显示，目前全国直播行业从业者已超1000万，行业主播从业人数已达123.4万，且从业人员数正在以每月8.8%的速度迅猛增长，这是一个竞争十分激烈的市场，但与头部主播“吃肉喝汤”不同，大多数中小主播的生存现状并不如意，10个里9个亏。从这个意义上来说，俞敏洪上一下罗永浩的直播课，对他的直播事业总是有些帮助的。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1810,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":691573289,"gmtCreate":1640224736397,"gmtModify":1640224736397,"author":{"id":"3561473267689718","authorId":"3561473267689718","name":"小散户炒美股","avatar":"https://static.tigerbbs.com/084b0db05ad1a81e5694ab1517c85efa","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3561473267689718","authorIdStr":"3561473267689718"},"themes":[],"htmlText":"<a 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07:33","market":"us","language":"zh","title":"雅乐科技Q3营收0.71亿美元，同比扭亏为盈","url":"https://stock-news.laohu8.com/highlight/detail?id=1109842416","media":"老虎资讯综合","summary":"11月9日，雅乐科技发布2021年第三季度业绩。财报显示，第三季度营收0.71亿美元，去年同期0.34亿美元；净利润0.25亿美元，去年同期净亏损0.31亿美元；第三季度每股盈利0.14美元，去年同期","content":"<p>11月9日，<a href=\"https://laohu8.com/S/YALA\">雅乐科技</a>发布2021年第三季度业绩。财报显示，第三季度营收0.71亿美元，去年同期0.34亿美元；净利润0.25亿美元，去年同期净亏损0.31亿美元；第三季度每股盈利0.14美元，去年同期每股亏损0.43美元。</p>\n<p><img src=\"https://static.tigerbbs.com/e7bc4fa69154ad919478f6e3dcc325e1\" tg-width=\"1191\" tg-height=\"815\" width=\"100%\" height=\"auto\"></p>\n<p>第三季度平均月活数为2590万，同比增长81.9%。</p>\n<p>截至第三季度，平台付费用户数为770万，同比增长51.3%。</p>\n<p><img src=\"https://static.tigerbbs.com/acaf2b19daa5edbb18d0fb6d57ae96ff\" tg-width=\"771\" tg-height=\"410\" width=\"100%\" height=\"auto\"></p>\n<p>财报发布后，雅乐科技盘后股价涨近3%</p>\n<p><img src=\"https://static.tigerbbs.com/fb3bdca92bbe5cc2eebb2ab539c5aa0a\" tg-width=\"889\" tg-height=\"823\" width=\"100%\" height=\"auto\"></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>雅乐科技Q3营收0.71亿美元，同比扭亏为盈</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ 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{color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n雅乐科技Q3营收0.71亿美元，同比扭亏为盈\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-11-09 07:33</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>11月9日，<a href=\"https://laohu8.com/S/YALA\">雅乐科技</a>发布2021年第三季度业绩。财报显示，第三季度营收0.71亿美元，去年同期0.34亿美元；净利润0.25亿美元，去年同期净亏损0.31亿美元；第三季度每股盈利0.14美元，去年同期每股亏损0.43美元。</p>\n<p><img src=\"https://static.tigerbbs.com/e7bc4fa69154ad919478f6e3dcc325e1\" tg-width=\"1191\" tg-height=\"815\" width=\"100%\" height=\"auto\"></p>\n<p>第三季度平均月活数为2590万，同比增长81.9%。</p>\n<p>截至第三季度，平台付费用户数为770万，同比增长51.3%。</p>\n<p><img src=\"https://static.tigerbbs.com/acaf2b19daa5edbb18d0fb6d57ae96ff\" tg-width=\"771\" tg-height=\"410\" width=\"100%\" height=\"auto\"></p>\n<p>财报发布后，雅乐科技盘后股价涨近3%</p>\n<p><img src=\"https://static.tigerbbs.com/fb3bdca92bbe5cc2eebb2ab539c5aa0a\" tg-width=\"889\" tg-height=\"823\" width=\"100%\" height=\"auto\"></p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/6a8642475395bb363eacb86148917e7b","relate_stocks":{"YALA":"雅乐科技"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1109842416","content_text":"11月9日，雅乐科技发布2021年第三季度业绩。财报显示，第三季度营收0.71亿美元，去年同期0.34亿美元；净利润0.25亿美元，去年同期净亏损0.31亿美元；第三季度每股盈利0.14美元，去年同期每股亏损0.43美元。\n\n第三季度平均月活数为2590万，同比增长81.9%。\n截至第三季度，平台付费用户数为770万，同比增长51.3%。\n\n财报发布后，雅乐科技盘后股价涨近3%","news_type":1},"isVote":1,"tweetType":1,"viewCount":1125,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":841306948,"gmtCreate":1635874814113,"gmtModify":1635874814113,"author":{"id":"3561473267689718","authorId":"3561473267689718","name":"小散户炒美股","avatar":"https://static.tigerbbs.com/084b0db05ad1a81e5694ab1517c85efa","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3561473267689718","authorIdStr":"3561473267689718"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/YALA\">$Yalla Group(YALA)$</a>买这个股折寿，天天看着很痛苦","listText":"<a href=\"https://laohu8.com/S/YALA\">$Yalla Group(YALA)$</a>买这个股折寿，天天看着很痛苦","text":"$Yalla Group(YALA)$买这个股折寿，天天看着很痛苦","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/841306948","isVote":1,"tweetType":1,"viewCount":2888,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":849402527,"gmtCreate":1635771320587,"gmtModify":1635771320587,"author":{"id":"3561473267689718","authorId":"3561473267689718","name":"小散户炒美股","avatar":"https://static.tigerbbs.com/084b0db05ad1a81e5694ab1517c85efa","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3561473267689718","authorIdStr":"3561473267689718"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/NIO\">$蔚来(NIO)$</a>蔚来强的是营销，服务。供应链，管理很一般啊","listText":"<a href=\"https://laohu8.com/S/NIO\">$蔚来(NIO)$</a>蔚来强的是营销，服务。供应链，管理很一般啊","text":"$蔚来(NIO)$蔚来强的是营销，服务。供应链，管理很一般啊","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/849402527","isVote":1,"tweetType":1,"viewCount":2991,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3551825779448005","authorId":"3551825779448005","name":"我想赚钱555","avatar":"https://static.tigerbbs.com/cbb16292bd45aacf653722b77a24a229","crmLevel":2,"crmLevelSwitch":0,"idStr":"3551825779448005","authorIdStr":"3551825779448005"},"content":"供应链就算了吧，上个月还缺芯片，说不定下个会说缺轮胎","text":"供应链就算了吧，上个月还缺芯片，说不定下个会说缺轮胎","html":"供应链就算了吧，上个月还缺芯片，说不定下个会说缺轮胎"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":849401755,"gmtCreate":1635771145075,"gmtModify":1635771145075,"author":{"id":"3561473267689718","authorId":"3561473267689718","name":"小散户炒美股","avatar":"https://static.tigerbbs.com/084b0db05ad1a81e5694ab1517c85efa","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3561473267689718","authorIdStr":"3561473267689718"},"themes":[],"htmlText":"<a 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