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似水流年_2280
2023-12-21
小作文风波成就了董宇辉。
抱歉,原内容已删除
似水流年_2280
2023-05-30
$高途(GOTU)$
蔫了???
似水流年_2280
2023-03-20
$东方甄选(01797)$
还要跌到哪里去?
似水流年_2280
2023-03-07
$新东方在线(01797)$
快腰斩了
似水流年_2280
2023-03-03
$新东方在线(01797)$
一落千丈
似水流年_2280
2023-02-13
$新东方在线(01797)$
崩了
似水流年_2280
2021-12-30
你怎么不说年底新高了?
@稳中求胜步步为赢:
$好未来(TAL)$
最后洗盘让韭菜交出筹码
似水流年_2280
2021-05-25
股市真实脆弱呀,就因为一个人的谣言就崩了!造谣这人就得枪毙!
辟谣!网传“教育机构暑期不许开课”为不实消息
似水流年_2280
2021-03-08
让你说着了
@不懂就问的小赵:
$老虎证券(TIGR)$
有本事晚上继续大跌!
似水流年_2280
2021-02-12
这叫热门中概股多数上涨?
抱歉,原内容已删除
似水流年_2280
2021-02-04
美股四连阳了
抱歉,原内容已删除
似水流年_2280
2021-02-04
为啥大跌?
抱歉,原内容已删除
去老虎APP查看更多动态
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12:14","market":"us","language":"zh","title":"辟谣!网传“教育机构暑期不许开课”为不实消息","url":"https://stock-news.laohu8.com/highlight/detail?id=1195087424","media":"海淀教育","summary":"5月25日午间消息,北京市海淀区教育委员会发布声明:近日,网传“北京市海淀区教委开会,教育机构暑期不许开课”消息,此消息不属实。2021年5月23日,海淀区教委组织部分培训机构,召开了资金监管和规范办","content":"<p>5月25日午间消息,北京市海淀区教育委员会发布声明:<b>近日,网传“北京市海淀区教委开会,教育机构暑期不许开课”消息,此消息不属实。</b></p><p>2021年5月23日,海淀区教委组织部分培训机构,召开了资金监管和规范办学工作会,对培训机构的收费、广告、宣传、资金监管、合同、疫情防控等工作再次提出要求。2021年5月24日网上出现的“北京市海淀区教委开会,教育机构暑期不许开课”等不实消息,系某培训机构员工将其内部沟通群中部分聊天内容未经当事人许可外传所致,该机构及当事人并未参加5月23日的会议,其聊天内容系个人分析和推测,并非海淀区教委官方发布,当事人现已报案。</p><p>海淀区教委再次明确,将持续规范管理校外培训机构,坚持从严治理,对存在不符合资质、管理混乱、借机敛财、虚假宣传、与学校勾连牟利等问题的机构,严肃查处,确保广大学生和家长的合法权益。</p><p>周一,教育中概股普遍重挫,<a href=\"https://laohu8.com/S/EDU\">新东方</a>跌18.29%,<a href=\"https://laohu8.com/S/DAO\">有道</a>跌9.22%,美联国际教育集团跌32.34%,<a href=\"https://laohu8.com/S/COE\">51Talk</a>跌19.16%,<a href=\"https://laohu8.com/S/TAL\">好未来</a>跌17.14%。</p>","source":"lsy1621916073577","collect":0,"html":"<!DOCTYPE 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href=https://mp.weixin.qq.com/s/AxkRZYM8kwx-0wVxCFLS2g><strong>海淀教育</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>5月25日午间消息,北京市海淀区教育委员会发布声明:近日,网传“北京市海淀区教委开会,教育机构暑期不许开课”消息,此消息不属实。2021年5月23日,海淀区教委组织部分培训机构,召开了资金监管和规范办学工作会,对培训机构的收费、广告、宣传、资金监管、合同、疫情防控等工作再次提出要求。2021年5月24日网上出现的“北京市海淀区教委开会,教育机构暑期不许开课”等不实消息,系某培训机构员工将其内部沟通...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/AxkRZYM8kwx-0wVxCFLS2g\">Web 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href=https://mp.weixin.qq.com/s/AxkRZYM8kwx-0wVxCFLS2g><strong>海淀教育</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>5月25日午间消息,北京市海淀区教育委员会发布声明:近日,网传“北京市海淀区教委开会,教育机构暑期不许开课”消息,此消息不属实。2021年5月23日,海淀区教委组织部分培训机构,召开了资金监管和规范办学工作会,对培训机构的收费、广告、宣传、资金监管、合同、疫情防控等工作再次提出要求。2021年5月24日网上出现的“北京市海淀区教委开会,教育机构暑期不许开课”等不实消息,系某培训机构员工将其内部沟通...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/AxkRZYM8kwx-0wVxCFLS2g\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/9730389e2c12f92286a75c147f1ce1db","relate_stocks":{"01797":"东方甄选","09901":"新东方-S","TAL":"好未来","EDU":"新东方","ZME":"掌门教育","YQ":"一起教育科技","GOTU":"高途","FHS":"第一高中教育","COE":"51TALK","DAO":"有道"},"source_url":"https://mp.weixin.qq.com/s/AxkRZYM8kwx-0wVxCFLS2g","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1195087424","content_text":"5月25日午间消息,北京市海淀区教育委员会发布声明:近日,网传“北京市海淀区教委开会,教育机构暑期不许开课”消息,此消息不属实。2021年5月23日,海淀区教委组织部分培训机构,召开了资金监管和规范办学工作会,对培训机构的收费、广告、宣传、资金监管、合同、疫情防控等工作再次提出要求。2021年5月24日网上出现的“北京市海淀区教委开会,教育机构暑期不许开课”等不实消息,系某培训机构员工将其内部沟通群中部分聊天内容未经当事人许可外传所致,该机构及当事人并未参加5月23日的会议,其聊天内容系个人分析和推测,并非海淀区教委官方发布,当事人现已报案。海淀区教委再次明确,将持续规范管理校外培训机构,坚持从严治理,对存在不符合资质、管理混乱、借机敛财、虚假宣传、与学校勾连牟利等问题的机构,严肃查处,确保广大学生和家长的合法权益。周一,教育中概股普遍重挫,新东方跌18.29%,有道跌9.22%,美联国际教育集团跌32.34%,51Talk跌19.16%,好未来跌17.14%。","news_type":1},"isVote":1,"tweetType":1,"viewCount":2597,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":627042164,"gmtCreate":1677811859158,"gmtModify":1677811860122,"author":{"id":"3543267778241608","authorId":"3543267778241608","name":"似水流年_2280","avatar":"https://static.tigerbbs.com/0fb7e782d774b844feed33144470752b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3543267778241608","idStr":"3543267778241608"},"themes":[],"htmlText":"<a 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href=\"https://laohu8.com/S/TIGR\">$老虎证券(TIGR)$</a>有本事晚上继续大跌!","text":"$老虎证券(TIGR)$有本事晚上继续大跌!","images":[{"img":"https://static.tigerbbs.com/148789a376451e9d14b6526fd80e5eaa","width":"1170","height":"2026"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/329005748","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":2462,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":386988489,"gmtCreate":1613126938141,"gmtModify":1613126938141,"author":{"id":"3543267778241608","authorId":"3543267778241608","name":"似水流年_2280","avatar":"https://static.tigerbbs.com/0fb7e782d774b844feed33144470752b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3543267778241608","idStr":"3543267778241608"},"themes":[],"htmlText":"这叫热门中概股多数上涨?","listText":"这叫热门中概股多数上涨?","text":"这叫热门中概股多数上涨?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/386988489","repostId":"1140589688","repostType":4,"isVote":1,"tweetType":1,"viewCount":2090,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":254301387063552,"gmtCreate":1703121700149,"gmtModify":1703121701666,"author":{"id":"3543267778241608","authorId":"3543267778241608","name":"似水流年_2280","avatar":"https://static.tigerbbs.com/0fb7e782d774b844feed33144470752b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3543267778241608","idStr":"3543267778241608"},"themes":[],"htmlText":"小作文风波成就了董宇辉。","listText":"小作文风波成就了董宇辉。","text":"小作文风波成就了董宇辉。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/254301387063552","repostId":"1186486011","repostType":2,"repost":{"id":"1186486011","kind":"news","pubTimestamp":1703066476,"share":"https://www.laohu8.com/m/news/1186486011?lang=&edition=full","pubTime":"2023-12-20 18:01","market":"hk","language":"zh","title":"连升三级,董宇辉要休长假了,这是“高级捧杀”吗?","url":"https://stock-news.laohu8.com/highlight/detail?id=1186486011","media":"市界","summary":"对董总来说,前路是否好走呢?","content":"<html><head></head><body><p>作者 | 陶 婷</p><p>丈母娘们终于完胜了。</p><p style=\"text-align: justify;\">在一次次内斗升级、一场场舆论发酵之后,董宇辉终于拿到了他该有的。</p><p style=\"text-align: justify;\">12月18日股市开盘前,董宇辉身份成为了东方甄选高级合伙人。12月18日下午,俞敏洪社交媒体发布的一则通知显示,任命董宇辉为新东方教育科技集团董事长文化助理,兼任新东方文旅集团副总裁。</p><p style=\"text-align: justify;\">董宇辉,不仅集万千丈母娘宠爱于一身,很多大佬也是纷纷站台,不断给小董点拨和支持。</p><p style=\"text-align: justify;\">在小作文风波发生前,冯唐点拨了董宇辉 ,倪萍维护了董宇辉,易中天提醒了董宇辉。在小作文风波发生后,冯唐又在社交平台,发布了一些关于人性的故事,这被外界认为他隔空点拨董宇辉。而罗永浩更是多次发声力挺董宇辉。</p><p style=\"text-align: justify;\">12月16日晚间,罗永浩说,“东方甄选可能是直播电商在中国诞生之后,我见过的最不公平、最荒唐、最欺负压榨年轻人的现象级公司。”然而,这些大佬们的喊话,都没能动摇董宇辉留在东方甄选、“士为知己者死”的决心。他不仅回到了东方甄选,还接连开了两场直播,让东家的粉丝超过“小作文事件”之前的3116万水平,达到3123万人,而在舆论危机中东方甄选粉丝曾一度跌破2840万人。</p><p style=\"text-align: justify;\">董宇辉回归直播后,资本市场立即做出了反应,东方甄选告别了多日的股价下跌,至12月18日收盘大涨21.9%,市值也重回300亿港元。不过,19日东方甄选股价有所回落,上午10时左右,其股价下跌5.4%左右至30.3港元。</p><p style=\"text-align: justify;\">董宇辉以一己之力挽救了东方甄选,难怪俞敏洪在12月17日现身第四届中国职业教育发展论坛时表示:“随着现代社会的发展,老板必须心甘情愿的为员工打工,方向一致,就变成合伙人关系。如果员工有能力,他又有自己的方向,你不希望这个方向,那就好好分手。”</p><p style=\"text-align: left;\"><strong>小董回归,东方甄选粉丝涨超危机前</strong></p><p style=\"text-align: justify;\">太阳之下无新事。震荡的股价,下跌的粉丝,令俞敏洪意识到,东方甄选不能没有董宇辉。</p><p style=\"text-align: justify;\">为了稳住东方甄选的粉丝,以及护盘新东方股价,除了挥泪斩马谡将CEO孙东旭免职外,俞敏洪做出了更多不得不采取的选择:用待遇留人,用感情留人。于是,如无数“丈母娘”所期待的那样,董宇辉得到了应得的职位,至少从表面上看来“是”。</p><p style=\"text-align: justify;\">这个消息令不少“丈母娘”高兴不已,她们再次涌入东方甄选的直播间。</p><p style=\"text-align: justify;\">直播开始于12月18日晚8点。这是董宇辉履新之后的首场直播。在开场后的一个多小时内,两人用对话的形式,和网友讲述了关于对“小作文”风波的感受和背后故事,并针对评论进行回复,同时也透露了新东方未来发展的一些关键信息。</p><p style=\"text-align: justify;\">跟12月16日那次直播“顾左右而言他”不一样的是,俞敏洪这一次的姿态似乎低到尘埃里了。俞敏洪反复称,怕自己说太多让“丈母娘”不开心。他还再次致歉说,自己对“小作文”事件负有责任,“作为集团董事长,不应该做甩手掌柜”,俞敏洪还回应了外界对高级合伙人“含金量”的质疑,“(这个职位)对公司有话语权的,相当于VP副总裁的地位,是一个有股东色彩的概念”。</p><p style=\"text-align: justify;\">董宇辉将在东方甄选里占有股权,不过究竟占到多少?俞敏洪表示:“出于隐私的考虑不便公开,市场上流传的版本全部不正确。”俞敏洪同时强调,将为董宇辉成立独立工作室,单独开辟账号和直播间。除此之外,俞敏洪还提到了董宇辉接下来的工作重点,“也会在东方甄选上直播,12月20日还有一场直播。”接下来,董宇辉就会进入休假状态。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/da1cf46bcb1c5458bf034d602385c584\" title=\"图片\" tg-width=\"1080\" tg-height=\"720\"/><span>图片</span></p><p style=\"text-align: justify;\">俞敏洪和董宇辉的这般操作,使得东方甄选直播间异常火爆。20点54分,由于场内人数高达380万人,直播画面一度卡顿。在董宇辉和俞敏洪边吃边聊的过程中,21:20分左右,东方甄选的粉丝人数回到了3000万。“小作文”风波后的12月11日至16日,东方甄选抖音直播间掉粉超250万元。而如今,“一分钟涨粉三万,三分钟涨粉十万。牛!”有网友在直播间留言道。</p><p style=\"text-align: justify;\">在这个“其乐融融”的氛围中,即便俞敏洪和董宇辉没有过多介绍产品,直播间的“丈母娘”们也纷纷下单。东方甄选的GMV,也一路飙涨,22:10左右,东方甄选粉丝数重新回到3100万。至此,东方甄选“小作文”事件,似乎走到柳暗花明的地步。</p><p style=\"text-align: justify;\">然而,有观察人士认为,<strong>这相当于是俞敏洪给董宇辉开出了一剂“高级捧杀”药方。看似能给的都给了,可只要董宇辉加入了管理层,高层就可以以公司发展,大局为重为理由,进行一系列的操作。</strong></p><p style=\"text-align: justify;\">另有“丈母娘”认为:董宇辉现在是被架到了烈火之上。团队还能否真心支持和帮助他呢?“丈母娘”口中的团队,也是俞敏洪为董宇辉安排的新东方文旅。这也是董宇辉休假结束后的工作重心所在。</p><p style=\"text-align: justify;\"><strong>新东方文旅是个什么生意?</strong></p><p style=\"text-align: justify;\">新东方文旅集团成立于2023年,是新东方布局的第三大战略业务,目前处于起步阶段。这是除教育和直播外,新东方新的业绩增长点。2023年12月10日,新东方的文旅产品正式在东方甄选APP上线。</p><p style=\"text-align: justify;\">为了证明真的是欢迎董宇辉的到来,同样是在12月18日,大概19点左右,湖南新东方文旅启动了一场直播。两名97年生的年轻主播,尽管面对镜头显得有点语无伦次,但他俩要表达的核心思想很明确,在给大家安利一些研学产品的同时,还欢迎董宇辉加入新东方文旅这个大家庭。</p><p style=\"text-align: justify;\">与俞敏洪一样,这两名年轻主播,将姿态摆得也很低,他们不仅称董宇辉为董总老师,还当场播放董宇辉曾演出的《我是如此相信》。甚至于,两名主播也喊粉丝们为“丈母娘”,“很听劝,你们需要什么,我们会马上解决。”有网友评论称,“他们这是捧杀?感觉董宇辉的人设,早晚得被毁掉。”</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/6d042e7868e3e6c3f7a5cd2a1a7208a0\" title=\"图片\" tg-width=\"1080\" tg-height=\"720\"/><span>图片</span></p><p style=\"text-align: justify;\">无论如何,俞敏洪的确想做文旅,他曾经表示:“自己做文旅是因为想玩,喜欢旅游。说不定在玩的过程中,文旅就做成了。”早在2022年年底,东方甄选就将文旅和直播间联系起来,比如“东方甄选看世界”,就以“直播+文旅”的形式走进了山西、云南等多个省份。董宇辉接下来要做的,是新东方文旅集团这个平台。</p><p style=\"text-align: justify;\">新东方文旅集团公众号显示,新东方文旅集团面向青少年、中老年等全年龄段群体,提供文化旅行、教育旅行与亲子旅行服务、寒暑假国际游学、国内研学和营地教育等游学项目。对外投资信息显示,新东方文旅全资持股北京新东方沃凯德国际教育旅行有限公司,以及新东方(江苏)文旅投资有限公司,并通过北京新东方沃凯德国际教育旅行有限公司,间接拥有30余家公司的实际控制权,这30多家公司都是新东方今年在全国各地设立的文旅子公司。</p><p style=\"text-align: justify;\">目前,新东方文旅除了在上海、江苏镇江、福建等地相继成立新公司外,还在山西、甘肃、浙江等旅游资源较为发达的地方成立新公司。从公开信息可以看到,新东方文旅走的是中端价格的路线,高价产品并不多。新东方文旅的微信视频小店上显示,上架的商品有46款,大部分是带有研学性质的游学项目,地点有合肥、四川、沈阳、西安、上海等。微信视频小店左上角数据,新东方文旅已经卖了7562单。</p><p style=\"text-align: justify;\">这可能就是俞敏洪12月18日直播中所说的为董宇辉开辟的“独立的IP,独立的平台”。俞敏洪还说,“收入和利益计入东方甄选,保证个人能力最大化的发挥”。表面上看,新东方文旅符合董宇辉的诉求,“至少现在我想做文化的东西。”但在这个平台,董宇辉的个人能力,能最大化的发挥吗?从目前来看,董宇辉的最大优势,就是他可以用知识性的内容来推动文旅产品,也可以通过“地理课”来黏住用户。然而,任职于这个独立的平台,董宇辉要闯的关还很多,而且文旅产品的售卖跟直播带货的套路还不太一样。</p><p style=\"text-align: justify;\">一名文旅人士告诉「市界」,文旅产品不是一卖了事,它带有很强的服务性,用户很难冲动买单开启一场说走就做的旅行。“文旅市场并不像一般的直播带货那样简单,会比想象中更难。”</p><p style=\"text-align: justify;\">董宇辉在18日晚间的直播中表示,东方甄选直播带货,是要完成经营业绩的,但他和俞敏洪更喜欢游山玩水,采访名人,因此成立新工作室,既不影响东方甄选的运行,又可以给他一些独立性和空间。</p><p style=\"text-align: justify;\">但这并不意味着董宇辉彻底告别东方甄选了,董宇辉说他还要来东方甄选直播间的。</p><p style=\"text-align: justify;\">在同场直播中,对于董宇辉的新岗位,俞敏洪表示不是为了榨取董宇辉给公司带来GMV,一切不都是为了GMV,而是通过大家一起喜欢的旅游、阅读,把自己的眼光提高。对于董宇辉在新工作室中的任务,暂时没有“一定要卖多少钱”的考核。</p><p><strong>绝境中,小董是如何变成董总的?</strong></p><p style=\"text-align: justify;\">不过,前路再艰难,对董宇辉来说也不算什么,因为他不是没有尝过“苦”的滋味。</p><p style=\"text-align: justify;\">董宇辉出生在陕西潼关的山沟沟里,家境贫寒的他有一个姐姐和一个弟弟。为了让两个弟弟能够上学,姐姐早早地就辍学打工,担负起弟弟们的学费。在这样的家庭环境中,董宇辉自己也很上进,考上了西安外国语大学。</p><p style=\"text-align: justify;\">大学毕业后,22岁的董宇辉,选择成为了一名新东方的英语老师。凭着时常伏案备课到凌晨的刻苦与努力,董宇辉在23岁那一年,就成为英语教研组组长,破了史上最年轻组长的纪录。</p><p style=\"text-align: justify;\">在被调到北京两年后,也就是2021年6月,随着“双减”政策的推行,新东方在线决定转战直播带货。董宇辉接受了降薪30%的现实,留下来跟着新东方一起转型。刚开始直播时,东方甄选账号只有几万粉丝,直播间通常只有几十人。一场直播下来,下单人数寥寥无几。唯一几个下单的,还是自己的家人,同事的亲友。</p><p style=\"text-align: justify;\">这是董宇辉人生空前的一段低谷,他不知道自己的人生方向是什么。每当董宇辉上播的时候,评论区几乎都是骂他“长得丑”“不务正业”。“真正的成长其实不是嚎啕大哭的那一晚,而是忍住不哭的那一晚。”后来,董宇辉回忆说。直播半年的时间里,尽管一次又一次自我怀疑,但董宇辉最终还是坚持了下来。</p><p style=\"text-align: justify;\">直到转机的到来。那是2022年6月9日,董宇辉和往常一样直播。他带货的时候,并不像其他的主播那样通过洗脑的方式,让很多人购买商品。他只是慢慢讲述产品,并且传达一些自己的想法,同时也会说一些自己的人生故事。或许是因为多了一些对自己长相的自嘲,抑或是那天自由发挥的“小作文”格外动人,让直播间的观众感受到了脱口秀的乐趣,或者是突然击中了心灵的某个地方。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/1645ed784a7ae32b4d5a687e03bdbe17\" title=\"图片\" tg-width=\"1080\" tg-height=\"721\"/><span>图片</span></p><p style=\"text-align: justify;\">这段直播视频被传到社交媒体上,随即引发病毒式传播。很多人在其他平台被董宇辉的人设所吸引,然后涌入抖音观看直播。后来,更多的人记住了这个调侃自己长得像兵马俑的年轻人,董宇辉也一夜之间成为了“国民女婿”。一周时间,涨粉近1000万,每场出镜平均观看人次超900万,场均销售额近1500万,是一周前场均销售总额的20倍。</p><p style=\"text-align: justify;\">小作文事件爆发后,12月16日的那场直播中,董宇辉说:我一直不知道为什么那么多人喜欢我,到底喜欢我什么。在很多人看来,董宇辉的走红,确实是偶然,但这背后,也有一些必然的因素。“知识带来的感动,总能在不经意间,触碰到人心底最柔软的部分。”有人如此形容,在董宇辉的直播间,成语层出不穷,传统文化与生活哲学交替,没有肾上腺素飙升的刺激和秒杀的紧张,有的是让网友从奔商品而来转变为奔知识而来。</p><p style=\"text-align: justify;\">人们之所以喜欢董宇辉,还在于他有一种不沾染铜臭味和阴谋论的单纯。以至于小作文风波持续发酵中,几乎所有粉丝都在为董宇辉鸣不平。直到俞敏洪做出实质性动作,董宇辉有了几个头衔后,铺天盖地鸣不平的声音才算消弱。至此,从新东方的小董老师,成为新东方文旅的董总,董宇辉花了七年时间。</p><p style=\"text-align: justify;\">在12月18日的那场直播中,俞敏洪还提到董宇辉个人抖音账号的问题,大概意思是,董宇辉的账号归董个人所有,即便董宇辉有一天离开,也没有人会“染指”。这也就意味着,当东方甄选个人IP不再鲜明,即便今天的这一幕再上演,董宇辉也不会一无所有。</p><p style=\"text-align: justify;\">不过,也同样是在12月18日这一天,与“董宇辉成东方甄选高级合伙人”一起被关注的,还有一条“东方甄选抢注董宇辉商标”的新闻。为此,有网友表示,新东方一方面说随时可以离开,一方面抢注商标,这又是什么戏码呢?</p></body></html>","source":"SJ","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" 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.h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n连升三级,董宇辉要休长假了,这是“高级捧杀”吗?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2023-12-20 18:01 北京时间 <a href=https://mp.weixin.qq.com/s/6qZiF4C4PhI2-rIaNoJr5Q><strong>市界</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>作者 | 陶 婷丈母娘们终于完胜了。在一次次内斗升级、一场场舆论发酵之后,董宇辉终于拿到了他该有的。12月18日股市开盘前,董宇辉身份成为了东方甄选高级合伙人。12月18日下午,俞敏洪社交媒体发布的一则通知显示,任命董宇辉为新东方教育科技集团董事长文化助理,兼任新东方文旅集团副总裁。董宇辉,不仅集万千丈母娘宠爱于一身,很多大佬也是纷纷站台,不断给小董点拨和支持。在小作文风波发生前,冯唐点拨了...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/6qZiF4C4PhI2-rIaNoJr5Q\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/49af29460f4efd8385c91c9795827cab","relate_stocks":{"01797":"东方甄选"},"source_url":"https://mp.weixin.qq.com/s/6qZiF4C4PhI2-rIaNoJr5Q","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1186486011","content_text":"作者 | 陶 婷丈母娘们终于完胜了。在一次次内斗升级、一场场舆论发酵之后,董宇辉终于拿到了他该有的。12月18日股市开盘前,董宇辉身份成为了东方甄选高级合伙人。12月18日下午,俞敏洪社交媒体发布的一则通知显示,任命董宇辉为新东方教育科技集团董事长文化助理,兼任新东方文旅集团副总裁。董宇辉,不仅集万千丈母娘宠爱于一身,很多大佬也是纷纷站台,不断给小董点拨和支持。在小作文风波发生前,冯唐点拨了董宇辉 ,倪萍维护了董宇辉,易中天提醒了董宇辉。在小作文风波发生后,冯唐又在社交平台,发布了一些关于人性的故事,这被外界认为他隔空点拨董宇辉。而罗永浩更是多次发声力挺董宇辉。12月16日晚间,罗永浩说,“东方甄选可能是直播电商在中国诞生之后,我见过的最不公平、最荒唐、最欺负压榨年轻人的现象级公司。”然而,这些大佬们的喊话,都没能动摇董宇辉留在东方甄选、“士为知己者死”的决心。他不仅回到了东方甄选,还接连开了两场直播,让东家的粉丝超过“小作文事件”之前的3116万水平,达到3123万人,而在舆论危机中东方甄选粉丝曾一度跌破2840万人。董宇辉回归直播后,资本市场立即做出了反应,东方甄选告别了多日的股价下跌,至12月18日收盘大涨21.9%,市值也重回300亿港元。不过,19日东方甄选股价有所回落,上午10时左右,其股价下跌5.4%左右至30.3港元。董宇辉以一己之力挽救了东方甄选,难怪俞敏洪在12月17日现身第四届中国职业教育发展论坛时表示:“随着现代社会的发展,老板必须心甘情愿的为员工打工,方向一致,就变成合伙人关系。如果员工有能力,他又有自己的方向,你不希望这个方向,那就好好分手。”小董回归,东方甄选粉丝涨超危机前太阳之下无新事。震荡的股价,下跌的粉丝,令俞敏洪意识到,东方甄选不能没有董宇辉。为了稳住东方甄选的粉丝,以及护盘新东方股价,除了挥泪斩马谡将CEO孙东旭免职外,俞敏洪做出了更多不得不采取的选择:用待遇留人,用感情留人。于是,如无数“丈母娘”所期待的那样,董宇辉得到了应得的职位,至少从表面上看来“是”。这个消息令不少“丈母娘”高兴不已,她们再次涌入东方甄选的直播间。直播开始于12月18日晚8点。这是董宇辉履新之后的首场直播。在开场后的一个多小时内,两人用对话的形式,和网友讲述了关于对“小作文”风波的感受和背后故事,并针对评论进行回复,同时也透露了新东方未来发展的一些关键信息。跟12月16日那次直播“顾左右而言他”不一样的是,俞敏洪这一次的姿态似乎低到尘埃里了。俞敏洪反复称,怕自己说太多让“丈母娘”不开心。他还再次致歉说,自己对“小作文”事件负有责任,“作为集团董事长,不应该做甩手掌柜”,俞敏洪还回应了外界对高级合伙人“含金量”的质疑,“(这个职位)对公司有话语权的,相当于VP副总裁的地位,是一个有股东色彩的概念”。董宇辉将在东方甄选里占有股权,不过究竟占到多少?俞敏洪表示:“出于隐私的考虑不便公开,市场上流传的版本全部不正确。”俞敏洪同时强调,将为董宇辉成立独立工作室,单独开辟账号和直播间。除此之外,俞敏洪还提到了董宇辉接下来的工作重点,“也会在东方甄选上直播,12月20日还有一场直播。”接下来,董宇辉就会进入休假状态。图片俞敏洪和董宇辉的这般操作,使得东方甄选直播间异常火爆。20点54分,由于场内人数高达380万人,直播画面一度卡顿。在董宇辉和俞敏洪边吃边聊的过程中,21:20分左右,东方甄选的粉丝人数回到了3000万。“小作文”风波后的12月11日至16日,东方甄选抖音直播间掉粉超250万元。而如今,“一分钟涨粉三万,三分钟涨粉十万。牛!”有网友在直播间留言道。在这个“其乐融融”的氛围中,即便俞敏洪和董宇辉没有过多介绍产品,直播间的“丈母娘”们也纷纷下单。东方甄选的GMV,也一路飙涨,22:10左右,东方甄选粉丝数重新回到3100万。至此,东方甄选“小作文”事件,似乎走到柳暗花明的地步。然而,有观察人士认为,这相当于是俞敏洪给董宇辉开出了一剂“高级捧杀”药方。看似能给的都给了,可只要董宇辉加入了管理层,高层就可以以公司发展,大局为重为理由,进行一系列的操作。另有“丈母娘”认为:董宇辉现在是被架到了烈火之上。团队还能否真心支持和帮助他呢?“丈母娘”口中的团队,也是俞敏洪为董宇辉安排的新东方文旅。这也是董宇辉休假结束后的工作重心所在。新东方文旅是个什么生意?新东方文旅集团成立于2023年,是新东方布局的第三大战略业务,目前处于起步阶段。这是除教育和直播外,新东方新的业绩增长点。2023年12月10日,新东方的文旅产品正式在东方甄选APP上线。为了证明真的是欢迎董宇辉的到来,同样是在12月18日,大概19点左右,湖南新东方文旅启动了一场直播。两名97年生的年轻主播,尽管面对镜头显得有点语无伦次,但他俩要表达的核心思想很明确,在给大家安利一些研学产品的同时,还欢迎董宇辉加入新东方文旅这个大家庭。与俞敏洪一样,这两名年轻主播,将姿态摆得也很低,他们不仅称董宇辉为董总老师,还当场播放董宇辉曾演出的《我是如此相信》。甚至于,两名主播也喊粉丝们为“丈母娘”,“很听劝,你们需要什么,我们会马上解决。”有网友评论称,“他们这是捧杀?感觉董宇辉的人设,早晚得被毁掉。”图片无论如何,俞敏洪的确想做文旅,他曾经表示:“自己做文旅是因为想玩,喜欢旅游。说不定在玩的过程中,文旅就做成了。”早在2022年年底,东方甄选就将文旅和直播间联系起来,比如“东方甄选看世界”,就以“直播+文旅”的形式走进了山西、云南等多个省份。董宇辉接下来要做的,是新东方文旅集团这个平台。新东方文旅集团公众号显示,新东方文旅集团面向青少年、中老年等全年龄段群体,提供文化旅行、教育旅行与亲子旅行服务、寒暑假国际游学、国内研学和营地教育等游学项目。对外投资信息显示,新东方文旅全资持股北京新东方沃凯德国际教育旅行有限公司,以及新东方(江苏)文旅投资有限公司,并通过北京新东方沃凯德国际教育旅行有限公司,间接拥有30余家公司的实际控制权,这30多家公司都是新东方今年在全国各地设立的文旅子公司。目前,新东方文旅除了在上海、江苏镇江、福建等地相继成立新公司外,还在山西、甘肃、浙江等旅游资源较为发达的地方成立新公司。从公开信息可以看到,新东方文旅走的是中端价格的路线,高价产品并不多。新东方文旅的微信视频小店上显示,上架的商品有46款,大部分是带有研学性质的游学项目,地点有合肥、四川、沈阳、西安、上海等。微信视频小店左上角数据,新东方文旅已经卖了7562单。这可能就是俞敏洪12月18日直播中所说的为董宇辉开辟的“独立的IP,独立的平台”。俞敏洪还说,“收入和利益计入东方甄选,保证个人能力最大化的发挥”。表面上看,新东方文旅符合董宇辉的诉求,“至少现在我想做文化的东西。”但在这个平台,董宇辉的个人能力,能最大化的发挥吗?从目前来看,董宇辉的最大优势,就是他可以用知识性的内容来推动文旅产品,也可以通过“地理课”来黏住用户。然而,任职于这个独立的平台,董宇辉要闯的关还很多,而且文旅产品的售卖跟直播带货的套路还不太一样。一名文旅人士告诉「市界」,文旅产品不是一卖了事,它带有很强的服务性,用户很难冲动买单开启一场说走就做的旅行。“文旅市场并不像一般的直播带货那样简单,会比想象中更难。”董宇辉在18日晚间的直播中表示,东方甄选直播带货,是要完成经营业绩的,但他和俞敏洪更喜欢游山玩水,采访名人,因此成立新工作室,既不影响东方甄选的运行,又可以给他一些独立性和空间。但这并不意味着董宇辉彻底告别东方甄选了,董宇辉说他还要来东方甄选直播间的。在同场直播中,对于董宇辉的新岗位,俞敏洪表示不是为了榨取董宇辉给公司带来GMV,一切不都是为了GMV,而是通过大家一起喜欢的旅游、阅读,把自己的眼光提高。对于董宇辉在新工作室中的任务,暂时没有“一定要卖多少钱”的考核。绝境中,小董是如何变成董总的?不过,前路再艰难,对董宇辉来说也不算什么,因为他不是没有尝过“苦”的滋味。董宇辉出生在陕西潼关的山沟沟里,家境贫寒的他有一个姐姐和一个弟弟。为了让两个弟弟能够上学,姐姐早早地就辍学打工,担负起弟弟们的学费。在这样的家庭环境中,董宇辉自己也很上进,考上了西安外国语大学。大学毕业后,22岁的董宇辉,选择成为了一名新东方的英语老师。凭着时常伏案备课到凌晨的刻苦与努力,董宇辉在23岁那一年,就成为英语教研组组长,破了史上最年轻组长的纪录。在被调到北京两年后,也就是2021年6月,随着“双减”政策的推行,新东方在线决定转战直播带货。董宇辉接受了降薪30%的现实,留下来跟着新东方一起转型。刚开始直播时,东方甄选账号只有几万粉丝,直播间通常只有几十人。一场直播下来,下单人数寥寥无几。唯一几个下单的,还是自己的家人,同事的亲友。这是董宇辉人生空前的一段低谷,他不知道自己的人生方向是什么。每当董宇辉上播的时候,评论区几乎都是骂他“长得丑”“不务正业”。“真正的成长其实不是嚎啕大哭的那一晚,而是忍住不哭的那一晚。”后来,董宇辉回忆说。直播半年的时间里,尽管一次又一次自我怀疑,但董宇辉最终还是坚持了下来。直到转机的到来。那是2022年6月9日,董宇辉和往常一样直播。他带货的时候,并不像其他的主播那样通过洗脑的方式,让很多人购买商品。他只是慢慢讲述产品,并且传达一些自己的想法,同时也会说一些自己的人生故事。或许是因为多了一些对自己长相的自嘲,抑或是那天自由发挥的“小作文”格外动人,让直播间的观众感受到了脱口秀的乐趣,或者是突然击中了心灵的某个地方。图片这段直播视频被传到社交媒体上,随即引发病毒式传播。很多人在其他平台被董宇辉的人设所吸引,然后涌入抖音观看直播。后来,更多的人记住了这个调侃自己长得像兵马俑的年轻人,董宇辉也一夜之间成为了“国民女婿”。一周时间,涨粉近1000万,每场出镜平均观看人次超900万,场均销售额近1500万,是一周前场均销售总额的20倍。小作文事件爆发后,12月16日的那场直播中,董宇辉说:我一直不知道为什么那么多人喜欢我,到底喜欢我什么。在很多人看来,董宇辉的走红,确实是偶然,但这背后,也有一些必然的因素。“知识带来的感动,总能在不经意间,触碰到人心底最柔软的部分。”有人如此形容,在董宇辉的直播间,成语层出不穷,传统文化与生活哲学交替,没有肾上腺素飙升的刺激和秒杀的紧张,有的是让网友从奔商品而来转变为奔知识而来。人们之所以喜欢董宇辉,还在于他有一种不沾染铜臭味和阴谋论的单纯。以至于小作文风波持续发酵中,几乎所有粉丝都在为董宇辉鸣不平。直到俞敏洪做出实质性动作,董宇辉有了几个头衔后,铺天盖地鸣不平的声音才算消弱。至此,从新东方的小董老师,成为新东方文旅的董总,董宇辉花了七年时间。在12月18日的那场直播中,俞敏洪还提到董宇辉个人抖音账号的问题,大概意思是,董宇辉的账号归董个人所有,即便董宇辉有一天离开,也没有人会“染指”。这也就意味着,当东方甄选个人IP不再鲜明,即便今天的这一幕再上演,董宇辉也不会一无所有。不过,也同样是在12月18日这一天,与“董宇辉成东方甄选高级合伙人”一起被关注的,还有一条“东方甄选抢注董宇辉商标”的新闻。为此,有网友表示,新东方一方面说随时可以离开,一方面抢注商标,这又是什么戏码呢?","news_type":1},"isVote":1,"tweetType":1,"viewCount":1421,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":182055787090072,"gmtCreate":1685455899427,"gmtModify":1685455900365,"author":{"id":"3543267778241608","authorId":"3543267778241608","name":"似水流年_2280","avatar":"https://static.tigerbbs.com/0fb7e782d774b844feed33144470752b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3543267778241608","idStr":"3543267778241608"},"themes":[],"htmlText":"<a 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