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昕昕爱股票
2022-04-02
我12买的[流泪] [流泪] 不急
@乐呵乐呵笑呵呵:
$荔枝(LIZI)$
还有机会吗?啥时候呢?等了一年了[捂脸]
昕昕爱股票
2021-02-10
$卡隆石油(CPE)$
30买的,拿了一年多?[流泪]
昕昕爱股票
2020-02-28
$哔哩哔哩(BILI)$
先卖了吧。。。虽然我觉得不一定会跌,但是涨是不可能了。
昕昕爱股票
2020-02-26
$哔哩哔哩(BILI)$
财报没出就这么高,出了还得了
昕昕爱股票
2020-02-08
$优步(UBER)$
买买买!马上起飞!
昕昕爱股票
2020-02-03
$优信(UXIN)$
都抛了么哈哈哈
昕昕爱股票
2020-01-24
$优信(UXIN)$
买车娶媳妇啦!新年!
昕昕爱股票
2020-01-13
优酷腾讯视频的播放量都是假的。。一般都是乘25倍左右。视频五亿播放量,现在还有傻子信?
B站,鱼与熊掌如何兼得?
昕昕爱股票
2020-01-10
$哔哩哔哩(BILI)$
空军来了大家快买啊!
昕昕爱股票
2020-01-07
$哔哩哔哩(BILI)$
割韭菜啦快跑啊!
昕昕爱股票
2020-01-06
$哔哩哔哩(BILI)$
买买买冲鸭
去老虎APP查看更多动态
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","text":"$荔枝(LIZI)$还有机会吗?啥时候呢?等了一年了[捂脸]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/637584313","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":1216,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":381514559,"gmtCreate":1612970620471,"gmtModify":1703767791120,"author":{"id":"3537061044706246","authorId":"3537061044706246","name":"昕昕爱股票","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/CPE\">$卡隆石油(CPE)$</a>30买的,拿了一年多?[流泪] ","listText":"<a href=\"https://laohu8.com/S/CPE\">$卡隆石油(CPE)$</a>30买的,拿了一年多?[流泪] 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先卖了吧。。。虽然我觉得不一定会跌,但是涨是不可能了。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/989467501","isVote":1,"tweetType":1,"viewCount":1121,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":989351409,"gmtCreate":1582728394201,"gmtModify":1704347473229,"author":{"id":"3537061044706246","authorId":"3537061044706246","name":"昕昕爱股票","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/BILI\">$哔哩哔哩(BILI)$</a> 财报没出就这么高,出了还得了","listText":"<a href=\"https://laohu8.com/S/BILI\">$哔哩哔哩(BILI)$</a> 财报没出就这么高,出了还得了","text":"$哔哩哔哩(BILI)$ 财报没出就这么高,出了还得了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/989351409","isVote":1,"tweetType":1,"viewCount":2270,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3455360755125229","authorId":"3455360755125229","name":"millylu","avatar":"https://static.tigerbbs.com/9b4a61245db539e3b374dd8042fcda78","crmLevel":2,"crmLevelSwitch":0},"content":"财报什么时候发?","text":"财报什么时候发?","html":"财报什么时候发?"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":914145055,"gmtCreate":1581096491077,"gmtModify":1704343561858,"author":{"id":"3537061044706246","authorId":"3537061044706246","name":"昕昕爱股票","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/UBER\">$优步(UBER)$</a> 买买买!马上起飞!","listText":"<a href=\"https://laohu8.com/S/UBER\">$优步(UBER)$</a> 买买买!马上起飞!","text":"$优步(UBER)$ 买买买!马上起飞!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/914145055","isVote":1,"tweetType":1,"viewCount":864,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":915199383,"gmtCreate":1580740437942,"gmtModify":1704342093138,"author":{"id":"3537061044706246","authorId":"3537061044706246","name":"昕昕爱股票","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/UXIN\">$优信(UXIN)$</a> 都抛了么哈哈哈","listText":"<a href=\"https://laohu8.com/S/UXIN\">$优信(UXIN)$</a> 都抛了么哈哈哈","text":"$优信(UXIN)$ 都抛了么哈哈哈","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/915199383","isVote":1,"tweetType":1,"viewCount":3551,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":912968940,"gmtCreate":1579876881580,"gmtModify":1704340576929,"author":{"id":"3537061044706246","authorId":"3537061044706246","name":"昕昕爱股票","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/UXIN\">$优信(UXIN)$</a> 买车娶媳妇啦!新年!","listText":"<a href=\"https://laohu8.com/S/UXIN\">$优信(UXIN)$</a> 买车娶媳妇啦!新年!","text":"$优信(UXIN)$ 买车娶媳妇啦!新年!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/912968940","isVote":1,"tweetType":1,"viewCount":1370,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":918857414,"gmtCreate":1578913893838,"gmtModify":1704338372958,"author":{"id":"3537061044706246","authorId":"3537061044706246","name":"昕昕爱股票","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"优酷腾讯视频的播放量都是假的。。一般都是乘25倍左右。视频五亿播放量,现在还有傻子信?","listText":"优酷腾讯视频的播放量都是假的。。一般都是乘25倍左右。视频五亿播放量,现在还有傻子信?","text":"优酷腾讯视频的播放量都是假的。。一般都是乘25倍左右。视频五亿播放量,现在还有傻子信?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/918857414","repostId":"2002265324","repostType":2,"repost":{"id":"2002265324","pubTimestamp":1578790860,"share":"https://www.laohu8.com/m/news/2002265324?lang=&edition=full","pubTime":"2020-01-12 09:01","market":"us","language":"zh","title":"B站,鱼与熊掌如何兼得?","url":"https://stock-news.laohu8.com/highlight/detail?id=2002265324","media":"Tech星球","summary":"原标题:B站,鱼与熊掌如何兼得? 来源:Tech星球跨年晚会过后,B站真的出圈了吗?看完跨年晚会后,你还打开过B站吗?答案两极分化。本是B站资深用户的梁静觉得「小破站」争气了,每天打开B站的频次更高了","content":"<html><body><p>原标题:B站,鱼与熊掌如何兼得? 来源:Tech星球</p><p>跨年晚会过后,B站真的出圈了吗?</p><p>看完跨年晚会后,你还打开过B站吗?</p><p>答案两极分化。本是B站资深用户的梁静觉得「小破站」争气了,每天打开B站的频次更高了。朱古丽是被朋友圈刷屏后,补看B站跨年晚会的那一波人,「我特意去补看,结果最喜欢最有感觉的还是五月天的出场。其他节目确实新颖,但我get不到其中嗨点。如果不找健身视频,基本不会打开B站。」</p><p>不论评价如何,被讨论,就是胜利,意味着「出圈」。</p><p>B站跨年晚会确实出圈了。官媒称赞、股价暴涨13%、晚会播出6天后回放量超过6700万次,原本普通的一场跨年晚会,把B站推至成新年夜的最大赢家。关注度和讨论声,持续发酵,突破圈层。外界盛赞这场晚会是年轻人的狂欢。</p><p>然后呢?狂欢过后,是高歌猛进还是回归平淡,需要B站日后给出答案。</p><p>出圈的是跨年晚会还是B站?</p><p>何为出圈?这个源于饭圈用语的词组,意为某个明星、某个事件的走红,其热度不仅在自己固定粉丝圈中传播,而是被更多圈子外的路人所知晓。</p><p>从讨论和观看数量看,B站跨年晚会确实做到了出圈。12月31日当晚,涌进B站看直播的观众超过8000万人,其弹幕数量超过170万,项目总互动数2438万人次,豆瓣的评分至今维持在9.1的高分。</p><p>B站内部工作人员也向Tech星球(微信ID:tech618)表示,「跨年晚会的出圈,我们内部也很意外。」他们提到,出圈是外部对B站的解读,B站内部并未将其视作打法。话虽如此,B站逐渐走进主流视野是真。</p><p>首次举办跨年晚会,B站交出了一份满意的成绩单。</p><p>这背后,和B站自身的数据支持分不开。B站市场中心总经理、跨年晚会总策划杨亮曾对外表示,数据帮了跨年晚会主创团队很大的忙。无论是主题还是选曲,策划团队和主创团队基本是围绕B站的内容生态来挖掘,节目方向、素材的选择,则根据B站的数据数量和质量进行综合评判。</p><p>「数据帮我们做了一个很大的梳理,所有人的喜好、类别、年龄层次都会发现有不同的点,我们选择在大数据里共性更大的节目来定。」B站跨年晚会总导演宫鹏证实数据选曲这一点。</p><p>这也侧面体现了,为何部分观众体会不到跨年晚会嗨点的原因。整场跨年晚会的节目内容都源自于B站过去一年的梗和热点,若不是B站的资深用户或者是二次元迷,很难对晚会节目产生共情。</p><p>有数据显示,B站的月均活跃用户为1.28亿,最火的视频播放量也不过千万水平。而主流三大视频网站,优酷、<a href=\"https://laohu8.com/S/00700\">腾讯</a>、<a href=\"https://laohu8.com/S/IQ\">爱奇艺</a>的月活数都在5亿以上,视频的播放量也动辄上亿。目前,B站与这些巨头相比,还不属于同一个量级。</p><p>值得一提的是,尽管数据和主流长视频网站有距离,但B站的用户逐渐下沉,并不仅局限于一二线城市。第七届中国网络视听大会上,陈睿表示,此前B站的一二线城市用户占比较高,但2019年第一季度的数据显示,其54.3%的新增用户都来自三四线城市。</p><p>下沉代表着B站正走向更广阔的市场和人群。同时,只有征服了三四线城市的广大用户,B站才算迎来自己的出圈,而不仅仅只是一台跨年晚会被讨论。</p><p>出圈并非高枕无忧</p><p>出圈对于现阶段的B站来说,有喜有忧。要想实现商业化,必须被更多用户知悉喜爱,要想保持原本的格调,大众化难免祛魅。</p><p>陈睿说过,希望B站可以保持小众的特色,B站一旦大众了,也就平庸了。</p><p>可实现小众格调和大众化的平衡,极具挑战。</p><p>这不仅是B站一家所面临的难题,豆瓣、知乎、<a href=\"https://laohu8.com/S/WB\">微博</a>等互联网社区产品,同样头疼做大的同时、不破坏社区调性的难题。</p><p>新用户涌入后,B站要保持社区氛围一成不变,并不容易。B站靠二次元起家,这使得B站拥有着强烈意识形态的圈层文化。这样稳定圈层的社区形态和用户群体,在帮助它成长的同时,也赋予了其极强的用户粘性、极强的排外意识。</p><div><img src=\"http://k.sinaimg.cn/n/spider2020112/378/w753h425/20200112/f6b0-imztzhm9448680.png/w2048fin.jpg\"/></div><p>「曾经我们在B站玩,有优越感。觉得抖音、快手上都是土土的‘社会摇’、’口水歌‘,但现在B站越来越多不是真正二次元爱好者的人进来,我感觉优越感渐失。」梁静作为资深B站用户,语带不解。</p><p>如今新进来的用户,不再是曾经靠邀请码制度、以及必须回答一百道以ACG知识为主的多项选择题,才能通过注册会员的铁杆二次元迷。大量普通的用户涌入社区后,最明显的变化是「弹幕撕X、互喷变多了。」</p><p>B站也意识到这一点。不仅弹幕审核机制更加严苛,还有「小黑屋」以及「风纪委员会」维护社区风气。</p><p>同时,对于硬币的反面,陈睿本人格外警觉。2016年,当B站的一个番剧添加了贴片广告时,社区迎来一阵恐慌,用户担心平台被商业所「污染」。最后,陈睿顾及到用户体验,选择了「永远不添加贴片广告」。到B站推出大会员制度时,仍是如此,为了打消平台是不是会越来越倾向有钱会员的顾虑,B站还曾一度关闭了这个入口。</p><p>对于老用户的社区归属感,B站不曾懈怠。可归根结底,目前B站能在小众和大众之间找到平衡,多亏其分区属性。</p><p>B站虽然是垂直社区,但在体系内,又划分了多个子社区,从最初的4个分区,到如今15个分区。各体系之间可以交会、可以互动,整体上,每个社区有独特的调性和话语体系,这使得开放的生态下形成了隐形门槛,新用户会自发的对号入座而不是突然闯入。这也尽可能的保证了每个分区的氛围和调性。</p><p>当然,分区也不是护体金丹,只是现阶段保持B站调性和大众化的支点。未来,内容日益多元化,一波波的新用户涌入时,B站想要维持最初的调性,防止泯然众人,势必要迎来更多的挑战。</p><p>鱼与熊掌想要兼得</p><div><img src=\"http://k.sinaimg.cn/n/spider2020112/50/w508h342/20200112/819e-imztzhm9448681.png/w2048fin.jpg\"/></div><p>上市之后的B站,变现压力不小。</p><p>变现的前提是先拥有足够多的用户。于是,传言以每年5000万元的价格,B站重金签下头部主播冯提莫;与QQ音乐合作;花8亿元人民币拿下《英雄联盟》全球总决赛S10至S12连续三年(2020年至2022年)的国内独家直播版权;今年即将推出包括《三体》、《天官赐福》、《凡人修仙传》、《我为歌狂2》在内的40部国产动画作品……</p><p>B站正摆脱小众的身份,向着一个没有边界的社区平台进化。</p><p>同时,B站也在加速探索多元化商业变现的路径,毕竟百亿市值的目标还悬在头顶。据2019年Q3财报显示,当季度,B站直播和增值服务营收4.5亿元,同比增长167%;广告营收2.5亿元,同比增长80%;电商及其他业务营收2.3亿元,同比增长703%。</p><p>2016年B站推出大会员制度,以此来减轻没有贴片广告带来的营收压力,迈出商业化关键一步。2018年底,B站又与淘宝达成战略合作,通过UP主内容营销、IP商业化运营等多种形势,实现内容传播与电商的商业化结合。2019年7月,B站还收购超电文化,整合其游戏、直播、广告、电商等业务,新增线下演绎、艺人经纪等收入部分,由此来拓展自身商业化能力。</p><p>除此之外,B站多有涉及ACG产业链上的对外投资,从成立至今,被投公司超过60家,涉及动漫制作、虚拟偶像、二次元声音等多个领域。仅2018年,B站在文化娱乐领域投资的公司就超过20家。</p><p>近期在极客公园的大会上,陈睿提到,商业变现不能和社区相违背。「如果二者相悖的话,这家公司就会精神分裂,你心里面知道你要侧重用户,但是你的收入又来自于损害用户利益,我觉得这家公司就没法做了。当然,我觉得在行业里面之前是有这样的公司的,但是一般的结果不会好。</p><p>在他的原则里,「商业的收入不应该以牺牲用户体验或者说是用户的一些尊严为代价。这样的话,这家公司才能够走得比较长远。」</p><p>不难看出,社区调性和用户增长带来的商业变现,陈睿两者都要。</p><p>如果把出圈归功于一场跨年晚会,显然有点夸大其词。曾有数据显示,预计到2020年,中国在线娱乐市场62%的消费都将由90-00后贡献。他们都构成了B站未来的成长前景。B站十年,曾经最早的那批用户,已步入中年,成为市场消费主力,因此B站自然就显得主流不少。</p><p>B站逐渐向主流靠拢,是其商业化的重要前提。但鱼和熊掌如何兼得,是当前所有社区产品要面临的重要难题。B站能否解好这道题,是其下个十年的重要挑战。</p><p>(应采访对象要求,文中梁静为化名)</p><p>编辑/emily</p></body></html>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nB站,鱼与熊掌如何兼得?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-01-12 09:01 北京时间 <a href=http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-01-12/doc-iihnzahk3561215.shtml><strong>Tech星球</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>原标题:B站,鱼与熊掌如何兼得? 来源:Tech星球跨年晚会过后,B站真的出圈了吗?看完跨年晚会后,你还打开过B站吗?答案两极分化。本是B站资深用户的梁静觉得「小破站」争气了,每天打开B站的频次更高了。朱古丽是被朋友圈刷屏后,补看B站跨年晚会的那一波人,「我特意去补看,结果最喜欢最有感觉的还是五月天的出场。其他节目确实新颖,但我get不到其中嗨点。如果不找健身视频,基本不会打开B站。」不论评价如何...</p>\n\n<a href=\"http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-01-12/doc-iihnzahk3561215.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/5dfca12a1e9d541cb46bc6ec6361a60a","relate_stocks":{"BILI":"哔哩哔哩"},"source_url":"http://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/stock/relnews/us/2020-01-12/doc-iihnzahk3561215.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2002265324","content_text":"原标题:B站,鱼与熊掌如何兼得? 来源:Tech星球跨年晚会过后,B站真的出圈了吗?看完跨年晚会后,你还打开过B站吗?答案两极分化。本是B站资深用户的梁静觉得「小破站」争气了,每天打开B站的频次更高了。朱古丽是被朋友圈刷屏后,补看B站跨年晚会的那一波人,「我特意去补看,结果最喜欢最有感觉的还是五月天的出场。其他节目确实新颖,但我get不到其中嗨点。如果不找健身视频,基本不会打开B站。」不论评价如何,被讨论,就是胜利,意味着「出圈」。B站跨年晚会确实出圈了。官媒称赞、股价暴涨13%、晚会播出6天后回放量超过6700万次,原本普通的一场跨年晚会,把B站推至成新年夜的最大赢家。关注度和讨论声,持续发酵,突破圈层。外界盛赞这场晚会是年轻人的狂欢。然后呢?狂欢过后,是高歌猛进还是回归平淡,需要B站日后给出答案。出圈的是跨年晚会还是B站?何为出圈?这个源于饭圈用语的词组,意为某个明星、某个事件的走红,其热度不仅在自己固定粉丝圈中传播,而是被更多圈子外的路人所知晓。从讨论和观看数量看,B站跨年晚会确实做到了出圈。12月31日当晚,涌进B站看直播的观众超过8000万人,其弹幕数量超过170万,项目总互动数2438万人次,豆瓣的评分至今维持在9.1的高分。B站内部工作人员也向Tech星球(微信ID:tech618)表示,「跨年晚会的出圈,我们内部也很意外。」他们提到,出圈是外部对B站的解读,B站内部并未将其视作打法。话虽如此,B站逐渐走进主流视野是真。首次举办跨年晚会,B站交出了一份满意的成绩单。这背后,和B站自身的数据支持分不开。B站市场中心总经理、跨年晚会总策划杨亮曾对外表示,数据帮了跨年晚会主创团队很大的忙。无论是主题还是选曲,策划团队和主创团队基本是围绕B站的内容生态来挖掘,节目方向、素材的选择,则根据B站的数据数量和质量进行综合评判。「数据帮我们做了一个很大的梳理,所有人的喜好、类别、年龄层次都会发现有不同的点,我们选择在大数据里共性更大的节目来定。」B站跨年晚会总导演宫鹏证实数据选曲这一点。这也侧面体现了,为何部分观众体会不到跨年晚会嗨点的原因。整场跨年晚会的节目内容都源自于B站过去一年的梗和热点,若不是B站的资深用户或者是二次元迷,很难对晚会节目产生共情。有数据显示,B站的月均活跃用户为1.28亿,最火的视频播放量也不过千万水平。而主流三大视频网站,优酷、腾讯、爱奇艺的月活数都在5亿以上,视频的播放量也动辄上亿。目前,B站与这些巨头相比,还不属于同一个量级。值得一提的是,尽管数据和主流长视频网站有距离,但B站的用户逐渐下沉,并不仅局限于一二线城市。第七届中国网络视听大会上,陈睿表示,此前B站的一二线城市用户占比较高,但2019年第一季度的数据显示,其54.3%的新增用户都来自三四线城市。下沉代表着B站正走向更广阔的市场和人群。同时,只有征服了三四线城市的广大用户,B站才算迎来自己的出圈,而不仅仅只是一台跨年晚会被讨论。出圈并非高枕无忧出圈对于现阶段的B站来说,有喜有忧。要想实现商业化,必须被更多用户知悉喜爱,要想保持原本的格调,大众化难免祛魅。陈睿说过,希望B站可以保持小众的特色,B站一旦大众了,也就平庸了。可实现小众格调和大众化的平衡,极具挑战。这不仅是B站一家所面临的难题,豆瓣、知乎、微博等互联网社区产品,同样头疼做大的同时、不破坏社区调性的难题。新用户涌入后,B站要保持社区氛围一成不变,并不容易。B站靠二次元起家,这使得B站拥有着强烈意识形态的圈层文化。这样稳定圈层的社区形态和用户群体,在帮助它成长的同时,也赋予了其极强的用户粘性、极强的排外意识。「曾经我们在B站玩,有优越感。觉得抖音、快手上都是土土的‘社会摇’、’口水歌‘,但现在B站越来越多不是真正二次元爱好者的人进来,我感觉优越感渐失。」梁静作为资深B站用户,语带不解。如今新进来的用户,不再是曾经靠邀请码制度、以及必须回答一百道以ACG知识为主的多项选择题,才能通过注册会员的铁杆二次元迷。大量普通的用户涌入社区后,最明显的变化是「弹幕撕X、互喷变多了。」B站也意识到这一点。不仅弹幕审核机制更加严苛,还有「小黑屋」以及「风纪委员会」维护社区风气。同时,对于硬币的反面,陈睿本人格外警觉。2016年,当B站的一个番剧添加了贴片广告时,社区迎来一阵恐慌,用户担心平台被商业所「污染」。最后,陈睿顾及到用户体验,选择了「永远不添加贴片广告」。到B站推出大会员制度时,仍是如此,为了打消平台是不是会越来越倾向有钱会员的顾虑,B站还曾一度关闭了这个入口。对于老用户的社区归属感,B站不曾懈怠。可归根结底,目前B站能在小众和大众之间找到平衡,多亏其分区属性。B站虽然是垂直社区,但在体系内,又划分了多个子社区,从最初的4个分区,到如今15个分区。各体系之间可以交会、可以互动,整体上,每个社区有独特的调性和话语体系,这使得开放的生态下形成了隐形门槛,新用户会自发的对号入座而不是突然闯入。这也尽可能的保证了每个分区的氛围和调性。当然,分区也不是护体金丹,只是现阶段保持B站调性和大众化的支点。未来,内容日益多元化,一波波的新用户涌入时,B站想要维持最初的调性,防止泯然众人,势必要迎来更多的挑战。鱼与熊掌想要兼得上市之后的B站,变现压力不小。变现的前提是先拥有足够多的用户。于是,传言以每年5000万元的价格,B站重金签下头部主播冯提莫;与QQ音乐合作;花8亿元人民币拿下《英雄联盟》全球总决赛S10至S12连续三年(2020年至2022年)的国内独家直播版权;今年即将推出包括《三体》、《天官赐福》、《凡人修仙传》、《我为歌狂2》在内的40部国产动画作品……B站正摆脱小众的身份,向着一个没有边界的社区平台进化。同时,B站也在加速探索多元化商业变现的路径,毕竟百亿市值的目标还悬在头顶。据2019年Q3财报显示,当季度,B站直播和增值服务营收4.5亿元,同比增长167%;广告营收2.5亿元,同比增长80%;电商及其他业务营收2.3亿元,同比增长703%。2016年B站推出大会员制度,以此来减轻没有贴片广告带来的营收压力,迈出商业化关键一步。2018年底,B站又与淘宝达成战略合作,通过UP主内容营销、IP商业化运营等多种形势,实现内容传播与电商的商业化结合。2019年7月,B站还收购超电文化,整合其游戏、直播、广告、电商等业务,新增线下演绎、艺人经纪等收入部分,由此来拓展自身商业化能力。除此之外,B站多有涉及ACG产业链上的对外投资,从成立至今,被投公司超过60家,涉及动漫制作、虚拟偶像、二次元声音等多个领域。仅2018年,B站在文化娱乐领域投资的公司就超过20家。近期在极客公园的大会上,陈睿提到,商业变现不能和社区相违背。「如果二者相悖的话,这家公司就会精神分裂,你心里面知道你要侧重用户,但是你的收入又来自于损害用户利益,我觉得这家公司就没法做了。当然,我觉得在行业里面之前是有这样的公司的,但是一般的结果不会好。在他的原则里,「商业的收入不应该以牺牲用户体验或者说是用户的一些尊严为代价。这样的话,这家公司才能够走得比较长远。」不难看出,社区调性和用户增长带来的商业变现,陈睿两者都要。如果把出圈归功于一场跨年晚会,显然有点夸大其词。曾有数据显示,预计到2020年,中国在线娱乐市场62%的消费都将由90-00后贡献。他们都构成了B站未来的成长前景。B站十年,曾经最早的那批用户,已步入中年,成为市场消费主力,因此B站自然就显得主流不少。B站逐渐向主流靠拢,是其商业化的重要前提。但鱼和熊掌如何兼得,是当前所有社区产品要面临的重要难题。B站能否解好这道题,是其下个十年的重要挑战。(应采访对象要求,文中梁静为化名)编辑/emily","news_type":1},"isVote":1,"tweetType":1,"viewCount":788,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":918326295,"gmtCreate":1578668480217,"gmtModify":1704338097957,"author":{"id":"3537061044706246","authorId":"3537061044706246","name":"昕昕爱股票","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a 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