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热1
2021-07-15
$一起教育科技(YQ)$
做空到2块,兄弟们稳赚不赔
热1
2021-06-29
$蔚来(NIO)$
兄弟们,做空价位多少合适,
热1
2021-06-18
$高途(GOTU)$
山东发布,禁止暑假补课
热1
2021-06-10
$一起教育科技(YQ)$
做空,目标价3.5
热1
2021-06-10
$掌门教育(ZME)$
怎么做空,
热1
2021-05-28
$京东物流(02618)$
东哥,我还是你兄弟不
热1
2021-05-13
房贷才是最应该解决的,一个月房贷5000块,一还就是30年
抱歉,原内容已删除
热1
2021-05-05
$一起教育科技(YQ)$
这股看到3块,这股是典型的资本上市高位套现出逃股,没有任何希望。这股商业模式及其简单,就是一个学校工具而已,现在国家不让学生老师布置作业,线上管理,护城河已经没了
热1
2020-08-12
好文
跟谁学如何留住名师提升教学质量?拆解教研中的X大招数
热1
2020-08-05
$跟谁学(GSX)$
做事,的学会顺势而为,不要和趋势过不去。它一直涨,你非要空。不仅自己空,还要拉着别人空。那不是和钱过不去吗。
热1
2020-05-25
$跟谁学(GSX)$
造谣一张嘴,辟谣跑断腿
去老虎APP查看更多动态
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16:49","market":"us","language":"zh","title":"跟谁学如何留住名师提升教学质量?拆解教研中的X大招数","url":"https://stock-news.laohu8.com/highlight/detail?id=2058578448","media":"红刊财经","summary":"近日,品牌评价机构品牌联盟发布《2020中国品牌500强》,在线教育品牌跟谁学名列榜单之内。这意味着创业6年的跟谁学获得了广大消费者认可,在消费者群体中的影响力快速增长。跟谁学CEO陈向东曾表示,教育","content":"<html><body><p>近日,品牌评价机构品牌联盟发布《2020中国品牌500强》,在线教育品牌<a href=\"https://laohu8.com/S/GSX\">跟谁学</a>名列榜单之内。这意味着创业6年的跟谁学获得了广大消费者认可,在消费者群体中的影响力快速增长。</p><p>跟谁学CEO陈向东曾表示,教育的核心本质是最好的老师、最好的服务、最好的教学、最好的效果、最好的口碑。跟谁学通过在线直播大班课,实现大班教学、小班服务、个性体验:找到行业内的头部教师,将优秀老师的产能放大;配上辅导老师,通过小班的服务进一步提升和改善学习效率;同时借助技术的力量,通过数据分析,对学生进行更加全面的了解,提供更具有针对性、个性化的服务。</p><p>在跟谁学的模型里,名师是关键。通过名师,跟谁学保证了教学质量和教学成绩,树立了良好的口碑和品牌。本文通过详细拆解,还原跟谁学在保证优质课程质量方面的核心优势。</p><p><font>高薪之外,强大的组织服务能力才是留住名师的关键</font></p><p>毫无疑问,高薪是吸引名师最重要的因素之一。据跟谁学教研团队负责人介绍,目前跟谁学能够提供给行业内顶尖水平名师的薪酬可以达到行业平均水平的2-3倍,且随着主讲老师学生人数、续班率的提升有很大的上涨空间。这保证了跟谁学的师资能够达到行业顶尖水平。</p><p>跟谁学利用在线大班课模式,很好地利用了互联网的规模效应,大大提高了名师的产能。这些优质课程通过互联网甚至可以传递到教育资源相对匮乏的地区,客观上助力实现教育均衡的同时,也可以满足名师 “桃李天下”的精神追求。</p><p>不过,高薪挖到一个名师或许相对容易,但要让这些行业内最高水平的人能够愿意长时间留下来还需要其他方面的配套支持,在这方面,跟谁学做足了功夫。</p><p>据《晚点LatePost》报道,由于竞争对手没有围绕名师搭建教研、运营体系,而跟谁学通过平台提供的教研服务、销售、辅导体系最大化了名师的价值,可以让名师在平台的收益远比单干高。陈向东表示,即使有同行的挖角,以两三倍工资挖走一个老师后,如果对方的平台体系不完善,依然无法发挥名师的价值,留住名师。</p><p>名师进入跟谁学后,除了上课,几乎不用操心其他任何事情。跟谁学以名师为中心,配备了专为名师课程服务的流量获客团队、教研团队、课后辅导团队,甚至还配有“经纪人”帮助主讲老师进行课程研发和日常工作的处理对接,让主讲老师能专注于教学,不断提高教学质量。</p><p>虽然名师有一定的粉丝基础,但粉丝数量终究有限,且随着学生粉丝年级升高,其课程消费并不可持续,因此专业的流量运营团队来获客就至关重要。而跟谁学的流量运营效率在业内颇负盛名,因此专业获客能力成为跟谁学可以提高名师黏性的重要因素。</p><p>跟谁学还建有以名师课程为中心的专业教研团队,会对其课程进行全面分析与优化。很多老师在形成自己的教学风格后,很难进行有效的自我优化,专业教研团队就显现出来,内容纠错、技巧优化、实时更新,可以让名师的课程始终保持竞争力。</p><p>有与跟谁学接触过的老师曾做了一个形象的比喻,名师大班课中的主讲老师就像是医院中的主治医生,做好病情诊断和手术操刀即可,日常护理可以交给护士,这保证了优质医疗资源的最大利用效率。在在线大班课上同样如此。</p><p>在线直播大班课有一个鲜明特色就是拥有庞大的辅导老师团队,可以在课后以小班为单位给学生解答问题,批改作业,一对一个性化辅导。也就是跟谁学所提倡的“大班教学、小班服务、个性体验”。</p><p><font>名师的成长与晋升</font></p><p>与钱相比,能否获得持续的成长也是很多人择业时的重要考量。在这一点上,跟谁学对主讲老师规划了不同的成长路径。</p><p>为了促进主讲老师的继续成长,跟谁学为这些行业内高水平的“大腕儿”设立了训练营,从公司内部外部邀请讲师,为主讲老师们进行专业的线上教学培训,甚至还会邀请到戏剧学院的老师对主讲老师进行镜头前表现力的培训。</p><p>主讲老师每周还会有例行的集体教研备课环节,会由每个学科的学科负责人以及最顶级的主讲老师牵头,带领大家在教学上不断精进,甚至会围绕每一个知识点、每一个题目,讨论如何更好的讲解给学生,保证学生的学习效果。</p><p>高水平的“华山论剑”是主讲老师们之间不可多得的相互学习的良机,高手过招,取长补短,经验借鉴,既有合作,又有竞争,这让主讲老师的教学水平始终常葆如新。</p><p>此外,“教而优则仕”,是主讲老师的另外的成长途径,让有志于此的优秀人才通过管理序列成长为公司不同领域的管理者。目前跟谁学教学管理部负责人就是从主讲老师成长而来。</p><p>名师授课,一般也意味着教学内容和教学风格的极度个性化,那么如何在主打名师的同时,保证大班课课程的标准与质量,也是外界所关注的重要问题。</p><p><font>源头严把主讲老师招聘质量</font></p><p>2020年上半年,跟谁学共收到15000余份主讲老师应聘简历,实际录取只有不到100人,录用率低于1%,跟谁学选拔主讲老师的严格程度可见一斑。</p><p>跟谁学主讲老师招聘团队有一个“五关”的标准,分别是:</p><p>简历关,要求过硬的教育背景,丰富的教学经历,良好的业界口碑和师风师德;</p><p>试讲关,模拟全真线上直播课试讲,选聘人员逐一给候选人进行磨课,专业评课团队进行筛选,选出真正内容好、形式好、讲得好的老师;</p><p>面试关,每一位主讲老师的面试,从学科负责人、学部负责人,到副总裁,都会参与到面试中,一个主讲老师能否录用总裁级别的人需要一同参与决策;</p><p>背调关,对过往履历及价值观进行再次核实;</p><p>Offer关,拿出行业内最高的诚意,让加入的主讲老师可以真正实现开心工作,幸福生活。</p><p>从源头严把主讲老师的招聘关,可以有效保证主讲老师课程的水平和质量,同时也可以有效保证主讲老师课程内容的可塑性,配以专业教研团队,可以让跟谁学课程整体的水平、风格、质量得到统一。</p><p><font>严格的课程督检制度</font></p><p>跟谁学教学管理部建立了专业的课程督检团队,目前已经可以做到对所有主讲老师的正价课程和所有辅导老师课前小课做到100%督检覆盖,同时可以做到督检结果三天内的快速反馈。比如,主讲老师周六日的课程内容,周一即可生成督检报告,以便主讲老师可以对课程内容进行快速迭代优化。</p><p>此外,跟谁学还首创“模拟课堂”督检制度。在主讲老师正式上课之前,都会对辅导老师进行与正式课堂一样的模拟授课,对模拟课堂的督检,可让问题在正式课之前被发现,以快速修正。</p><p>跟谁学督检团队“以教学质量为核心”,通过“学习法、三性三化、课内呈现”三大板块从课程的必要流程、内容细节、感官呈现等方面对课程质量的底线进行了要求。</p><p>其中,“学习法”是对授课流程的环节把控;“三性三化”注重对教师功底的把关,抓住每节课程核心的内容、逻辑进行评估;“课内呈现”则是针对教师授课的感官呈现有着明确要求。督检制度并不是限制主讲老师个性发挥的锁链,而是稳定课程质量的保护锁。</p><p>通过详细拆解,我们可以看到跟谁学这一整套完整系统的动作,用“高薪”请到名师,用“获客、教研”等服务和成长路径留住名师,用严格招聘和督检保证名师课程质量。这些正是跟谁学实现对名师吸引和留存的核心优势。而名师,正是在线教育的核心优势,是促进跟谁学高速发展的核心利器。</p></body></html>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n跟谁学如何留住名师提升教学质量?拆解教研中的X大招数\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-08-12 16:49 北京时间 <a href=http://cj.sina.cn/article/normal_detail?url=https://k.sina.cn/article_5937487609_161e6def902000n8cg.html><strong>红刊财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近日,品牌评价机构品牌联盟发布《2020中国品牌500强》,在线教育品牌跟谁学名列榜单之内。这意味着创业6年的跟谁学获得了广大消费者认可,在消费者群体中的影响力快速增长。跟谁学CEO陈向东曾表示,教育的核心本质是最好的老师、最好的服务、最好的教学、最好的效果、最好的口碑。跟谁学通过在线直播大班课,实现大班教学、小班服务、个性体验:找到行业内的头部教师,将优秀老师的产能放大;配上辅导老师,通过小班的...</p>\n\n<a href=\"http://cj.sina.cn/article/normal_detail?url=https://k.sina.cn/article_5937487609_161e6def902000n8cg.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c0c4c03a5eea688b1e8fa7410c021db6","relate_stocks":{},"source_url":"http://cj.sina.cn/article/normal_detail?url=https://k.sina.cn/article_5937487609_161e6def902000n8cg.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2058578448","content_text":"近日,品牌评价机构品牌联盟发布《2020中国品牌500强》,在线教育品牌跟谁学名列榜单之内。这意味着创业6年的跟谁学获得了广大消费者认可,在消费者群体中的影响力快速增长。跟谁学CEO陈向东曾表示,教育的核心本质是最好的老师、最好的服务、最好的教学、最好的效果、最好的口碑。跟谁学通过在线直播大班课,实现大班教学、小班服务、个性体验:找到行业内的头部教师,将优秀老师的产能放大;配上辅导老师,通过小班的服务进一步提升和改善学习效率;同时借助技术的力量,通过数据分析,对学生进行更加全面的了解,提供更具有针对性、个性化的服务。在跟谁学的模型里,名师是关键。通过名师,跟谁学保证了教学质量和教学成绩,树立了良好的口碑和品牌。本文通过详细拆解,还原跟谁学在保证优质课程质量方面的核心优势。高薪之外,强大的组织服务能力才是留住名师的关键毫无疑问,高薪是吸引名师最重要的因素之一。据跟谁学教研团队负责人介绍,目前跟谁学能够提供给行业内顶尖水平名师的薪酬可以达到行业平均水平的2-3倍,且随着主讲老师学生人数、续班率的提升有很大的上涨空间。这保证了跟谁学的师资能够达到行业顶尖水平。跟谁学利用在线大班课模式,很好地利用了互联网的规模效应,大大提高了名师的产能。这些优质课程通过互联网甚至可以传递到教育资源相对匮乏的地区,客观上助力实现教育均衡的同时,也可以满足名师 “桃李天下”的精神追求。不过,高薪挖到一个名师或许相对容易,但要让这些行业内最高水平的人能够愿意长时间留下来还需要其他方面的配套支持,在这方面,跟谁学做足了功夫。据《晚点LatePost》报道,由于竞争对手没有围绕名师搭建教研、运营体系,而跟谁学通过平台提供的教研服务、销售、辅导体系最大化了名师的价值,可以让名师在平台的收益远比单干高。陈向东表示,即使有同行的挖角,以两三倍工资挖走一个老师后,如果对方的平台体系不完善,依然无法发挥名师的价值,留住名师。名师进入跟谁学后,除了上课,几乎不用操心其他任何事情。跟谁学以名师为中心,配备了专为名师课程服务的流量获客团队、教研团队、课后辅导团队,甚至还配有“经纪人”帮助主讲老师进行课程研发和日常工作的处理对接,让主讲老师能专注于教学,不断提高教学质量。虽然名师有一定的粉丝基础,但粉丝数量终究有限,且随着学生粉丝年级升高,其课程消费并不可持续,因此专业的流量运营团队来获客就至关重要。而跟谁学的流量运营效率在业内颇负盛名,因此专业获客能力成为跟谁学可以提高名师黏性的重要因素。跟谁学还建有以名师课程为中心的专业教研团队,会对其课程进行全面分析与优化。很多老师在形成自己的教学风格后,很难进行有效的自我优化,专业教研团队就显现出来,内容纠错、技巧优化、实时更新,可以让名师的课程始终保持竞争力。有与跟谁学接触过的老师曾做了一个形象的比喻,名师大班课中的主讲老师就像是医院中的主治医生,做好病情诊断和手术操刀即可,日常护理可以交给护士,这保证了优质医疗资源的最大利用效率。在在线大班课上同样如此。在线直播大班课有一个鲜明特色就是拥有庞大的辅导老师团队,可以在课后以小班为单位给学生解答问题,批改作业,一对一个性化辅导。也就是跟谁学所提倡的“大班教学、小班服务、个性体验”。名师的成长与晋升与钱相比,能否获得持续的成长也是很多人择业时的重要考量。在这一点上,跟谁学对主讲老师规划了不同的成长路径。为了促进主讲老师的继续成长,跟谁学为这些行业内高水平的“大腕儿”设立了训练营,从公司内部外部邀请讲师,为主讲老师们进行专业的线上教学培训,甚至还会邀请到戏剧学院的老师对主讲老师进行镜头前表现力的培训。主讲老师每周还会有例行的集体教研备课环节,会由每个学科的学科负责人以及最顶级的主讲老师牵头,带领大家在教学上不断精进,甚至会围绕每一个知识点、每一个题目,讨论如何更好的讲解给学生,保证学生的学习效果。高水平的“华山论剑”是主讲老师们之间不可多得的相互学习的良机,高手过招,取长补短,经验借鉴,既有合作,又有竞争,这让主讲老师的教学水平始终常葆如新。此外,“教而优则仕”,是主讲老师的另外的成长途径,让有志于此的优秀人才通过管理序列成长为公司不同领域的管理者。目前跟谁学教学管理部负责人就是从主讲老师成长而来。名师授课,一般也意味着教学内容和教学风格的极度个性化,那么如何在主打名师的同时,保证大班课课程的标准与质量,也是外界所关注的重要问题。源头严把主讲老师招聘质量2020年上半年,跟谁学共收到15000余份主讲老师应聘简历,实际录取只有不到100人,录用率低于1%,跟谁学选拔主讲老师的严格程度可见一斑。跟谁学主讲老师招聘团队有一个“五关”的标准,分别是:简历关,要求过硬的教育背景,丰富的教学经历,良好的业界口碑和师风师德;试讲关,模拟全真线上直播课试讲,选聘人员逐一给候选人进行磨课,专业评课团队进行筛选,选出真正内容好、形式好、讲得好的老师;面试关,每一位主讲老师的面试,从学科负责人、学部负责人,到副总裁,都会参与到面试中,一个主讲老师能否录用总裁级别的人需要一同参与决策;背调关,对过往履历及价值观进行再次核实;Offer关,拿出行业内最高的诚意,让加入的主讲老师可以真正实现开心工作,幸福生活。从源头严把主讲老师的招聘关,可以有效保证主讲老师课程的水平和质量,同时也可以有效保证主讲老师课程内容的可塑性,配以专业教研团队,可以让跟谁学课程整体的水平、风格、质量得到统一。严格的课程督检制度跟谁学教学管理部建立了专业的课程督检团队,目前已经可以做到对所有主讲老师的正价课程和所有辅导老师课前小课做到100%督检覆盖,同时可以做到督检结果三天内的快速反馈。比如,主讲老师周六日的课程内容,周一即可生成督检报告,以便主讲老师可以对课程内容进行快速迭代优化。此外,跟谁学还首创“模拟课堂”督检制度。在主讲老师正式上课之前,都会对辅导老师进行与正式课堂一样的模拟授课,对模拟课堂的督检,可让问题在正式课之前被发现,以快速修正。跟谁学督检团队“以教学质量为核心”,通过“学习法、三性三化、课内呈现”三大板块从课程的必要流程、内容细节、感官呈现等方面对课程质量的底线进行了要求。其中,“学习法”是对授课流程的环节把控;“三性三化”注重对教师功底的把关,抓住每节课程核心的内容、逻辑进行评估;“课内呈现”则是针对教师授课的感官呈现有着明确要求。督检制度并不是限制主讲老师个性发挥的锁链,而是稳定课程质量的保护锁。通过详细拆解,我们可以看到跟谁学这一整套完整系统的动作,用“高薪”请到名师,用“获客、教研”等服务和成长路径留住名师,用严格招聘和督检保证名师课程质量。这些正是跟谁学实现对名师吸引和留存的核心优势。而名师,正是在线教育的核心优势,是促进跟谁学高速发展的核心利器。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1447,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":945482439,"gmtCreate":1596638940021,"gmtModify":1704213028622,"author":{"id":"3522892553986638","authorId":"3522892553986638","name":"热1","avatar":"https://static.tigerbbs.com/15e60781bc4df8aeafbab10fc8909306","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a 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