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虎虎虎优信就是虎
2020-07-27
$优信(UXIN)$
优信没有底,想抄底的还是省省吧,公司内部吸血鬼当道哪里会盈利,一堆逾期都催不回来。在优信催逾期很赚钱啊,又能薅一波投资人的羊毛
虎虎虎优信就是虎
2020-06-29
$优信(UXIN)$
优信买车贷款结清无法解除抵押登记
虎虎虎优信就是虎
2020-06-13
$优信(UXIN)$
蛀虫居多的公司,融来多少钱都不够贪的。
虎虎虎优信就是虎
2020-06-05
$优信(UXIN)$
智慧物流今日上线,优信做文案啊ppt还是很猛的卖车嘛,就是客户把车买了大本邮寄到当地没人给办解除抵押[流泪] [流泪]
虎虎虎优信就是虎
2020-06-02
$优信(UXIN)$
没有广告投入的优信,没有合伙人,拿着压箱底的线索能成交几台??
虎虎虎优信就是虎
2020-06-01
优信领导们的店退保证金,返佣都正常吧
优信佣金、押金难退代理集体维权,全国购难救优信
虎虎虎优信就是虎
2020-05-12
是一半员工被辞退,优信员工太腐败
抱歉,原内容已删除
虎虎虎优信就是虎
2020-05-03
$优信(UXIN)$
市值5000w是正常
虎虎虎优信就是虎
2020-04-15
$优信(UXIN)$
合伙人的佣金再拖一拖快半年了,
虎虎虎优信就是虎
2020-04-15
$优信(UXIN)$
100Y真的好头疼呀,
虎虎虎优信就是虎
2020-04-15
反弹个锤子,100y头疼啊
优信大数据:3月二手车交易强势反弹,国产车大受欢迎
虎虎虎优信就是虎
2020-04-02
$优信(UXIN)$
应该学习瑞幸,自查自纠能刨出$
虎虎虎优信就是虎
2020-03-21
$优信(UXIN)$
都不值得抄底,坑的都是投资人,内部管理问题巨大
虎虎虎优信就是虎
2020-03-09
$优信(UXIN)$
合伙人的佣金都不给结算,彻底凉凉!
虎虎虎优信就是虎
2020-03-04
$优信(UXIN)$
有多少转入58的前优信员工偷着笑,大割韭菜几年平安着陆赚的盆满钵满。
虎虎虎优信就是虎
2020-03-04
优信的城市经理区总卷了多少钱。呵呵呵呵
优信否认裁员,承认全员降薪,二手车电商“烧钱”抢市场后遗症爆发
虎虎虎优信就是虎
2020-03-03
现金流健康,就是不给合伙人结钱
优信(UXIN.US)回应停工待岗:不裁员,未停工 ,现金流健康
虎虎虎优信就是虎
2020-02-29
摸准敛财吧
优信攻守道:发力在线购车 摸准市场脉搏
虎虎虎优信就是虎
2020-02-28
$优信(UXIN)$
坐等退市,
虎虎虎优信就是虎
2020-02-26
$优信(UXIN)$
直营门店不多了,合伙人退出的也不少,不值那么多钱了。
去老虎APP查看更多动态
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[流泪]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/958432533","isVote":1,"tweetType":1,"viewCount":2537,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3507185977739800","authorId":"3507185977739800","name":"优秀的韭菜","avatar":"https://static.tigerbbs.com/261d01417baeab9d9e13918a949c45ca","crmLevel":1,"crmLevelSwitch":0,"idStr":"3507185977739800","authorIdStr":"3507185977739800"},"content":"不觉得很搞笑嘛,一台板车都没有说要搞物流","text":"不觉得很搞笑嘛,一台板车都没有说要搞物流","html":"不觉得很搞笑嘛,一台板车都没有说要搞物流"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":958933996,"gmtCreate":1591112607515,"gmtModify":1704194458613,"author":{"id":"3518603702218806","authorId":"3518603702218806","name":"虎虎虎优信就是虎","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3518603702218806","authorIdStr":"3518603702218806"},"themes":[],"htmlText":"<a 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07:58","market":"us","language":"zh","title":"优信佣金、押金难退代理集体维权,全国购难救优信","url":"https://stock-news.laohu8.com/highlight/detail?id=2039422530","media":"蓝鲸财经","summary":"投稿来源:睿财经\n优信二手车在近期发布未经审计的2019年第四季度财报。财报显示全国购交易量达28302辆,同比增长153.8%,2019年全年收入为13.474亿元,同比增长264.5%。财务报道十","content":"<html><body><p><img border=\"0\" src=\"https://img.lanjinger.com/news/20200529/1590715633669_nkjezuvupituo.jpeg\" width=\"2420\"/></p>\n<p>投稿来源:睿财经</p>\n<p><a href=\"https://laohu8.com/S/UXIN\">优信</a>二手车在近期发布未经审计的2019年第四季度财报。财报显示全国购交易量达28302辆,同比增长153.8%,2019年全年收入为13.474亿元,同比增长264.5%。财务报道十分亮眼。</p>\n<p><strong>高增长的背后隐患</strong></p>\n<p>优信二手车全国购销售量同比增长超过100%,营收同比增长超过200%,销量和营收都快速增长,却掩盖不住优信二手车亏损的现状,财报显示优信二手车2019年亏损12.92亿元。2018年营收则亏损25.659亿元,两年的时间亏损超过38亿元,约合5.3亿美元,现在优信二手车的市值是4亿美元,相当于亏损了1/4个优信。优信二手车亏损不止38亿元。</p>\n<p>值得注意的是,2019年,优信总营业费用达21.93亿元。其中,仅销售和营销费用便达11.85亿元,虽然与2018年相比下降20.4%,但依然占总营业费用的54.04%。</p>\n<p>从2019年开始,优信二手车开始出售自己的核心业务。在2019年6月份优信将助贷业务卖给58金融旗下的Golden Pacer,获得1亿美元。进入2020年,优信连续出售两大业务板块,2020年1月,优信将旗下事故车拍卖业务以3.3亿元出售给博车网,并承诺5年内不再从事事故车拍卖业务;2020年3月,优信将其起家业务“优信拍”卖给<a href=\"https://laohu8.com/S/WUBA\">58同城</a>,获得1.05亿美元资金。</p>\n<p>现在优信二手车只有全国购一项主要业务,优信所有的业绩完全依靠全国购。2020年后受到包括疫情在内诸多原因的影响,二手车销售下滑明显。第一季度,全国二手车总交易量约200.56万辆,相比2019年第四季度下跌53.8%,交易量减少约230万辆;相比去年第一季度也下跌38.4%。</p>\n<p>依靠全国购并不能完全帮助优信度过难关。</p>\n<p><strong>优信内部调整、经销商集团维权</strong></p>\n<p>优信已经将其他业务出售,现在专心做去全国购。今天蓝鲸财经报道优信经销商维权。</p>\n<p>据悉,多地二手经销商在优信遇到提佣、退款难等问题,这些经销商很多都是优信全国代理,现在优信平台出现佣金迟迟不到账的情况,推出优信的代理至今没有拿到保证金。</p>\n<p>在2019年佣金打到个人账户,周期约1周左右,2019年优信要求经销商注册公司,进行公司交易,佣金打款周期为1个月的时间,进入2020年后,佣金的打款周期在3个月的时间。佣金返还的时间一再拖延。</p>\n<p><img border=\"0\" src=\"https://img.lanjinger.com/news/20200528/171415_akeuotvvlemvl.jpeg\" width=\"640\"/></p>\n<p>佣金难退,押金更难。据蓝鲸财经报道,代理商李先生在2019年3月加盟优信代理人与优信在2019年12月签订旧合同终止协议。优信方面在合同中承诺,于协议签署日期的60个工作日内退还共计3万元区域特许权使用加盟费。时间已经过去近半年的时间,退款一直未退回。</p>\n<p><img border=\"0\" src=\"https://img.lanjinger.com/news/20200528/171416_eyxjdsrjblfjq.jpeg\" width=\"567\"/></p>\n<p>经销商佣金、押金退还难,优信员工的日子也并不好过。在5月24日戴琨在一封内部信中宣布了组织调整,包括将直营销售团队部分向西安转移、部分向交付和售后服务转移、部分转为代理。对于公司总部的组织与岗位,也将会部分加大资源投入、部分缩减合并。并且,优信此前推出了针对全国购员工转合伙人的计划。</p>\n<p>蓝鲸财经报道称,有销售人员接到HR通知称,不接受加盟合伙人的将在5月底前办理离职。而接受加盟合伙人的,则按照司龄*100的数量提供业务线索作为补偿,但无资金补偿。同时针对合伙人以50元/条的价格售卖用户线索。</p>\n<p>优信员工成为合伙人以后相当于自负盈亏的个体商户,就没有工资和五险一金,减轻了优信的压力,对员工然而不是一件好事。</p>\n<p>2019年3月优信向其发出合伙人招募邀请。在宣传短信中,优信称将投入2.5亿元合伙人开拓基金,提供车源、供应链服务和销售线索支持;合伙人在加盟区域内完成车辆销售,即可获得\"高额\"返佣。</p>\n<p>现在的优信更像一个信息平台,开始专门买线索。据悉,优信第一季度广告费用支出接近\"零\"。4月包括<a href=\"https://laohu8.com/S/BIDU\">百度</a>、<a href=\"https://laohu8.com/S/SOGO\">搜狗</a>、360、神马等渠道在内的SEM投放已经停止,百度营销的品牌专区的投放也已停止,SEM、信息流等渠道的投放金额已低于沉寂许久的人人车。市场费用的减少同样将造成优信线索质量的降低,这也是优信线索售卖50元/条的定价远低于人人车合伙人超过100元/条的原因之一。</p>\n<p>现在摆在优信二手车面前的困难很多,扭亏为盈的道路真是遥遥无期。</p>\n\n</body></html>","source":"lanjinger_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>优信佣金、押金难退代理集体维权,全国购难救优信</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n优信佣金、押金难退代理集体维权,全国购难救优信\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-05-30 07:58 北京时间 <a href=https://www.lanjinger.com/d/137717><strong>蓝鲸财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>投稿来源:睿财经\n优信二手车在近期发布未经审计的2019年第四季度财报。财报显示全国购交易量达28302辆,同比增长153.8%,2019年全年收入为13.474亿元,同比增长264.5%。财务报道十分亮眼。\n高增长的背后隐患\n优信二手车全国购销售量同比增长超过100%,营收同比增长超过200%,销量和营收都快速增长,却掩盖不住优信二手车亏损的现状,财报显示优信二手车2019年亏损12.92亿元。...</p>\n\n<a href=\"https://www.lanjinger.com/d/137717\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/7ade1733a461c9483048e104ccc2d044","relate_stocks":{"UXIN":"优信"},"source_url":"https://www.lanjinger.com/d/137717","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2039422530","content_text":"投稿来源:睿财经\n优信二手车在近期发布未经审计的2019年第四季度财报。财报显示全国购交易量达28302辆,同比增长153.8%,2019年全年收入为13.474亿元,同比增长264.5%。财务报道十分亮眼。\n高增长的背后隐患\n优信二手车全国购销售量同比增长超过100%,营收同比增长超过200%,销量和营收都快速增长,却掩盖不住优信二手车亏损的现状,财报显示优信二手车2019年亏损12.92亿元。2018年营收则亏损25.659亿元,两年的时间亏损超过38亿元,约合5.3亿美元,现在优信二手车的市值是4亿美元,相当于亏损了1/4个优信。优信二手车亏损不止38亿元。\n值得注意的是,2019年,优信总营业费用达21.93亿元。其中,仅销售和营销费用便达11.85亿元,虽然与2018年相比下降20.4%,但依然占总营业费用的54.04%。\n从2019年开始,优信二手车开始出售自己的核心业务。在2019年6月份优信将助贷业务卖给58金融旗下的Golden Pacer,获得1亿美元。进入2020年,优信连续出售两大业务板块,2020年1月,优信将旗下事故车拍卖业务以3.3亿元出售给博车网,并承诺5年内不再从事事故车拍卖业务;2020年3月,优信将其起家业务“优信拍”卖给58同城,获得1.05亿美元资金。\n现在优信二手车只有全国购一项主要业务,优信所有的业绩完全依靠全国购。2020年后受到包括疫情在内诸多原因的影响,二手车销售下滑明显。第一季度,全国二手车总交易量约200.56万辆,相比2019年第四季度下跌53.8%,交易量减少约230万辆;相比去年第一季度也下跌38.4%。\n依靠全国购并不能完全帮助优信度过难关。\n优信内部调整、经销商集团维权\n优信已经将其他业务出售,现在专心做去全国购。今天蓝鲸财经报道优信经销商维权。\n据悉,多地二手经销商在优信遇到提佣、退款难等问题,这些经销商很多都是优信全国代理,现在优信平台出现佣金迟迟不到账的情况,推出优信的代理至今没有拿到保证金。\n在2019年佣金打到个人账户,周期约1周左右,2019年优信要求经销商注册公司,进行公司交易,佣金打款周期为1个月的时间,进入2020年后,佣金的打款周期在3个月的时间。佣金返还的时间一再拖延。\n\n佣金难退,押金更难。据蓝鲸财经报道,代理商李先生在2019年3月加盟优信代理人与优信在2019年12月签订旧合同终止协议。优信方面在合同中承诺,于协议签署日期的60个工作日内退还共计3万元区域特许权使用加盟费。时间已经过去近半年的时间,退款一直未退回。\n\n经销商佣金、押金退还难,优信员工的日子也并不好过。在5月24日戴琨在一封内部信中宣布了组织调整,包括将直营销售团队部分向西安转移、部分向交付和售后服务转移、部分转为代理。对于公司总部的组织与岗位,也将会部分加大资源投入、部分缩减合并。并且,优信此前推出了针对全国购员工转合伙人的计划。\n蓝鲸财经报道称,有销售人员接到HR通知称,不接受加盟合伙人的将在5月底前办理离职。而接受加盟合伙人的,则按照司龄*100的数量提供业务线索作为补偿,但无资金补偿。同时针对合伙人以50元/条的价格售卖用户线索。\n优信员工成为合伙人以后相当于自负盈亏的个体商户,就没有工资和五险一金,减轻了优信的压力,对员工然而不是一件好事。\n2019年3月优信向其发出合伙人招募邀请。在宣传短信中,优信称将投入2.5亿元合伙人开拓基金,提供车源、供应链服务和销售线索支持;合伙人在加盟区域内完成车辆销售,即可获得\"高额\"返佣。\n现在的优信更像一个信息平台,开始专门买线索。据悉,优信第一季度广告费用支出接近\"零\"。4月包括百度、搜狗、360、神马等渠道在内的SEM投放已经停止,百度营销的品牌专区的投放也已停止,SEM、信息流等渠道的投放金额已低于沉寂许久的人人车。市场费用的减少同样将造成优信线索质量的降低,这也是优信线索售卖50元/条的定价远低于人人车合伙人超过100元/条的原因之一。\n现在摆在优信二手车面前的困难很多,扭亏为盈的道路真是遥遥无期。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1466,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":950173373,"gmtCreate":1589297160792,"gmtModify":1704179812183,"author":{"id":"3518603702218806","authorId":"3518603702218806","name":"虎虎虎优信就是虎","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3518603702218806","authorIdStr":"3518603702218806"},"themes":[],"htmlText":"是一半员工被辞退,优信员工太腐败","listText":"是一半员工被辞退,优信员工太腐败","text":"是一半员工被辞退,优信员工太腐败","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/950173373","repostId":"2034867258","repostType":2,"isVote":1,"tweetType":1,"viewCount":1413,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":924589789,"gmtCreate":1588446223641,"gmtModify":1704367657792,"author":{"id":"3518603702218806","authorId":"3518603702218806","name":"虎虎虎优信就是虎","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3518603702218806","authorIdStr":"3518603702218806"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/UXIN\">$优信(UXIN)$</a>市值5000w是正常","listText":"<a href=\"https://laohu8.com/S/UXIN\">$优信(UXIN)$</a>市值5000w是正常","text":"$优信(UXIN)$市值5000w是正常","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/924589789","isVote":1,"tweetType":1,"viewCount":2999,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":928762698,"gmtCreate":1586888634914,"gmtModify":1704362453743,"author":{"id":"3518603702218806","authorId":"3518603702218806","name":"虎虎虎优信就是虎","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3518603702218806","authorIdStr":"3518603702218806"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/UXIN\">$优信(UXIN)$</a>合伙人的佣金再拖一拖快半年了,","listText":"<a href=\"https://laohu8.com/S/UXIN\">$优信(UXIN)$</a>合伙人的佣金再拖一拖快半年了,","text":"$优信(UXIN)$合伙人的佣金再拖一拖快半年了,","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/928762698","isVote":1,"tweetType":1,"viewCount":1908,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":928762838,"gmtCreate":1586888552624,"gmtModify":1704362453927,"author":{"id":"3518603702218806","authorId":"3518603702218806","name":"虎虎虎优信就是虎","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3518603702218806","authorIdStr":"3518603702218806"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/UXIN\">$优信(UXIN)$</a>100Y真的好头疼呀, ","listText":"<a href=\"https://laohu8.com/S/UXIN\">$优信(UXIN)$</a>100Y真的好头疼呀, ","text":"$优信(UXIN)$100Y真的好头疼呀,","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/928762838","isVote":1,"tweetType":1,"viewCount":7132,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":928762146,"gmtCreate":1586888503585,"gmtModify":1704362453392,"author":{"id":"3518603702218806","authorId":"3518603702218806","name":"虎虎虎优信就是虎","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3518603702218806","authorIdStr":"3518603702218806"},"themes":[],"htmlText":"反弹个锤子,100y头疼啊","listText":"反弹个锤子,100y头疼啊","text":"反弹个锤子,100y头疼啊","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/928762146","repostId":"2027223425","repostType":2,"repost":{"id":"2027223425","kind":"news","pubTimestamp":1586844773,"share":"https://www.laohu8.com/m/news/2027223425?lang=&edition=full","pubTime":"2020-04-14 14:12","market":"us","language":"zh","title":"优信大数据:3月二手车交易强势反弹,国产车大受欢迎","url":"https://stock-news.laohu8.com/highlight/detail?id=2027223425","media":"证券之星","summary":"随着疫情得到有效控制,经济活动持续回暖,曾经一度被“冰冻”起来的二手车市场也开始大幅反弹。加上国家近期一系列促进二手车消费的政策刺激,二手车行业向好趋势明显。国内最大的二手车在线商城优信近日发布数据,","content":"<html><body><article><p>随着疫情得到有效控制,经济活动持续回暖,曾经一度被“冰冻”起来的二手车市场也开始大幅反弹。加上国家近期一系列促进二手车消费的政策刺激,二手车行业向好趋势明显。国内最大的二手车在线商城<a href=\"https://laohu8.com/S/UXIN\">优信</a>近日发布数据,3月,三四线城市增速超过一二线城市,国产车受欢迎。</p><p><strong>二手车市场恢复活跃</strong></p><p>据中国汽车流通协会统计的二手车市场数据显示,今年3月份,全国二手车市场交易量为94.97万辆,交易量同比下降24.06%,交易金额为587.85亿元。相比二月份已经大幅增长。不少有购车需求的消费者,已经把眼光转向了二手车市场。在北京花乡传统二手车市场,虽然出于防控需求对客流量进行限制,但仍挡不住消费者跃跃欲试的购车需求。</p><p>国内最大的二手车在线商城优信在整个疫情期间都保持了有序运营状态。近日,南京、西宁、银川、南昌等多地的消费者,通过<a href=\"https://laohu8.com/S/WB\">微博</a>、贴吧等“晒单”,他们通过优信全国购顺利购得奥迪A6、大众朗逸、北京吉普等品牌爱车。</p><p>优信大数据研究院透露,3月下旬以来,二手车销售出现快速恢复性增长势头。三月份,北京、天津、杭州等一二线城市出现相比二月份出现两倍以上增长势头。部分三四线城市如山西大同、山东威海等地的二手车成交速度远远超过一二线城市,下沉市场的消费能力不容小觑。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200414141555185v2354vrnqrldbj4\"/><p><strong>80、90刚需明显 国产车力压德日系</strong></p><p>在这一波消费行情下哪些品牌和车系更受消费者青睐?优信大数据显示,目前二手车消费呈现明显的用户年轻化趋势,使得二手车消费类型更加多元。</p><p>优信大数据研究院研究员岳阳表示,目前来看,二手车成交还是处于恢复性增长时期。从以往大数据来看,80后更注重品质、90后更注重经济实惠。90后偏爱买小车如紧凑型车、小型车,考虑价格实惠,降低拥有人生第一辆车的门槛。统计数据显示,95后购买车辆中,价格在10万以下的占比达到七成,刚需特征明显。</p><p>80后随着社会地位和积蓄增加,在追求生活品质方面超90后,奔驰GLK、路虎揽胜、保时捷卡宴等高档车型都在考虑范围。另外对大空间车型的需求更加明显。</p><p>在车型方面,国产二手车受欢迎度反超德系车、美系车、日系车,销量第一,德系、美系、日系紧随其后。不过,国产车销量胜在“集团作战”,单品来说,大众、别克、福特仍然占据前三名,国产车吉利和哈弗闯入前十名,一定程度上反映了国人买车喜好。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200414141558888v235xxv9o6zpbtu\"/><p><strong>喜提多重政策利好 买车要趁早</strong></p><p>中国汽车流通协会发布报告称,由于疫情因素、春节因素及产能因素,二手车源供应减少,各个级别的车型价格都有上涨,且涨幅较大。但近日自上而下发布促进二手车消费多项举措,尤其二手车增值税大降75%,二手车有了降价的空间,消费者说不定能“捡漏”迎来抄底好机会。</p><p>“按销售额从2%减到0.5%征收增值税”的政策,大大降低了二手车商的成本,从逻辑上讲也会部分让利给消费者。“降低的成本就是利润,只要有利润,多点少点也没那么要紧。”二手车从业者陈老板说。</p><p>随着复工复产,个人出行私人空间需求增长,对于预算有限的刚需族考虑二手车时机正好。优信相关负责人表示,优信“全国购”从技术检测、在线展示到售后保障打消了许多人在线购车的顾虑,在线购车已经渐渐成为趋势,更多人实现了不出门就能买车的简单操作。优信今年将着力提升软件环节的服务能力,从选车、购车到送车、提车,再到售后服务,消费者不但体验上更为简单易用,权益也更有保障。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>优信大数据:3月二手车交易强势反弹,国产车大受欢迎</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n优信大数据:3月二手车交易强势反弹,国产车大受欢迎\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-04-14 14:12 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202004141416017af8026d&s=b><strong>证券之星</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>随着疫情得到有效控制,经济活动持续回暖,曾经一度被“冰冻”起来的二手车市场也开始大幅反弹。加上国家近期一系列促进二手车消费的政策刺激,二手车行业向好趋势明显。国内最大的二手车在线商城优信近日发布数据,3月,三四线城市增速超过一二线城市,国产车受欢迎。二手车市场恢复活跃据中国汽车流通协会统计的二手车市场数据显示,今年3月份,全国二手车市场交易量为94.97万辆,交易量同比下降24.06%,交易金额为...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202004141416017af8026d&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/ce9c3c6dd8cf321a87724ae412e1ebf2","relate_stocks":{"UXIN":"优信"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202004141416017af8026d&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2027223425","content_text":"随着疫情得到有效控制,经济活动持续回暖,曾经一度被“冰冻”起来的二手车市场也开始大幅反弹。加上国家近期一系列促进二手车消费的政策刺激,二手车行业向好趋势明显。国内最大的二手车在线商城优信近日发布数据,3月,三四线城市增速超过一二线城市,国产车受欢迎。二手车市场恢复活跃据中国汽车流通协会统计的二手车市场数据显示,今年3月份,全国二手车市场交易量为94.97万辆,交易量同比下降24.06%,交易金额为587.85亿元。相比二月份已经大幅增长。不少有购车需求的消费者,已经把眼光转向了二手车市场。在北京花乡传统二手车市场,虽然出于防控需求对客流量进行限制,但仍挡不住消费者跃跃欲试的购车需求。国内最大的二手车在线商城优信在整个疫情期间都保持了有序运营状态。近日,南京、西宁、银川、南昌等多地的消费者,通过微博、贴吧等“晒单”,他们通过优信全国购顺利购得奥迪A6、大众朗逸、北京吉普等品牌爱车。优信大数据研究院透露,3月下旬以来,二手车销售出现快速恢复性增长势头。三月份,北京、天津、杭州等一二线城市出现相比二月份出现两倍以上增长势头。部分三四线城市如山西大同、山东威海等地的二手车成交速度远远超过一二线城市,下沉市场的消费能力不容小觑。80、90刚需明显 国产车力压德日系在这一波消费行情下哪些品牌和车系更受消费者青睐?优信大数据显示,目前二手车消费呈现明显的用户年轻化趋势,使得二手车消费类型更加多元。优信大数据研究院研究员岳阳表示,目前来看,二手车成交还是处于恢复性增长时期。从以往大数据来看,80后更注重品质、90后更注重经济实惠。90后偏爱买小车如紧凑型车、小型车,考虑价格实惠,降低拥有人生第一辆车的门槛。统计数据显示,95后购买车辆中,价格在10万以下的占比达到七成,刚需特征明显。80后随着社会地位和积蓄增加,在追求生活品质方面超90后,奔驰GLK、路虎揽胜、保时捷卡宴等高档车型都在考虑范围。另外对大空间车型的需求更加明显。在车型方面,国产二手车受欢迎度反超德系车、美系车、日系车,销量第一,德系、美系、日系紧随其后。不过,国产车销量胜在“集团作战”,单品来说,大众、别克、福特仍然占据前三名,国产车吉利和哈弗闯入前十名,一定程度上反映了国人买车喜好。喜提多重政策利好 买车要趁早中国汽车流通协会发布报告称,由于疫情因素、春节因素及产能因素,二手车源供应减少,各个级别的车型价格都有上涨,且涨幅较大。但近日自上而下发布促进二手车消费多项举措,尤其二手车增值税大降75%,二手车有了降价的空间,消费者说不定能“捡漏”迎来抄底好机会。“按销售额从2%减到0.5%征收增值税”的政策,大大降低了二手车商的成本,从逻辑上讲也会部分让利给消费者。“降低的成本就是利润,只要有利润,多点少点也没那么要紧。”二手车从业者陈老板说。随着复工复产,个人出行私人空间需求增长,对于预算有限的刚需族考虑二手车时机正好。优信相关负责人表示,优信“全国购”从技术检测、在线展示到售后保障打消了许多人在线购车的顾虑,在线购车已经渐渐成为趋势,更多人实现了不出门就能买车的简单操作。优信今年将着力提升软件环节的服务能力,从选车、购车到送车、提车,再到售后服务,消费者不但体验上更为简单易用,权益也更有保障。","news_type":1},"isVote":1,"tweetType":1,"viewCount":621,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":923269862,"gmtCreate":1585842959756,"gmtModify":1704359397512,"author":{"id":"3518603702218806","authorId":"3518603702218806","name":"虎虎虎优信就是虎","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3518603702218806","authorIdStr":"3518603702218806"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/UXIN\">$优信(UXIN)$</a>应该学习瑞幸,自查自纠能刨出$","listText":"<a 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href=\"https://laohu8.com/S/UXIN\">$优信(UXIN)$</a>合伙人的佣金都不给结算,彻底凉凉!","text":"$优信(UXIN)$合伙人的佣金都不给结算,彻底凉凉!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/981642825","isVote":1,"tweetType":1,"viewCount":1289,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":983290923,"gmtCreate":1583257378462,"gmtModify":1704349286751,"author":{"id":"3518603702218806","authorId":"3518603702218806","name":"虎虎虎优信就是虎","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3518603702218806","authorIdStr":"3518603702218806"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/UXIN\">$优信(UXIN)$</a>有多少转入58的前优信员工偷着笑,大割韭菜几年平安着陆赚的盆满钵满。","listText":"<a href=\"https://laohu8.com/S/UXIN\">$优信(UXIN)$</a>有多少转入58的前优信员工偷着笑,大割韭菜几年平安着陆赚的盆满钵满。","text":"$优信(UXIN)$有多少转入58的前优信员工偷着笑,大割韭菜几年平安着陆赚的盆满钵满。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":4,"repostSize":0,"link":"https://laohu8.com/post/983290923","isVote":1,"tweetType":1,"viewCount":2974,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3523779215230629","authorId":"3523779215230629","name":"资溪","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"idStr":"3523779215230629","authorIdStr":"3523779215230629"},"content":"你是不知道58裁员手段更下作,去脉脉看看","text":"你是不知道58裁员手段更下作,去脉脉看看","html":"你是不知道58裁员手段更下作,去脉脉看看"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":983205510,"gmtCreate":1583256138330,"gmtModify":1704349283321,"author":{"id":"3518603702218806","authorId":"3518603702218806","name":"虎虎虎优信就是虎","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3518603702218806","authorIdStr":"3518603702218806"},"themes":[],"htmlText":"优信的城市经理区总卷了多少钱。呵呵呵呵","listText":"优信的城市经理区总卷了多少钱。呵呵呵呵","text":"优信的城市经理区总卷了多少钱。呵呵呵呵","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/983205510","repostId":"2016311107","repostType":2,"repost":{"id":"2016311107","kind":"highlight","weMediaInfo":{"introduction":"依托国际金融报平台,第一时间为您传递金融资讯,解读金融热点,评点金融趋势。","home_visible":1,"media_name":"国际金融报","id":"1074704009","head_image":"https://static.tigerbbs.com/1481705d51964cf2adea5c7bc55e3092"},"pubTimestamp":1583251020,"share":"https://www.laohu8.com/m/news/2016311107?lang=&edition=full","pubTime":"2020-03-03 23:57","market":"sh","language":"zh","title":"优信否认裁员,承认全员降薪,二手车电商“烧钱”抢市场后遗症爆发","url":"https://stock-news.laohu8.com/highlight/detail?id=2016311107","media":"国际金融报","summary":"近日,一张疑似优信集团给员工的停工待岗通知(下称“通知”)在网上流传,引发业内热议。通知显示,因优信公司经营遇到困难,员工的岗位暂无工作安排,经公司讨论决定,于2020年3月1日安排停工待岗。对此,3","content":"<div>\n<p>近日,一张疑似优信集团给员工的停工待岗通知(下称“通知”)在网上流传,引发业内热议。通知显示,因优信公司经营遇到困难,员工的岗位暂无工作安排,经公司讨论决定,于2020年3月1日安排停工待岗。对此,3月2日晚间,优信集团发布公告称“优信没有停工更没有休克”,且公司决定不裁员,优信内部人士也向《国际金融报》记者表示,上述通知她并没见过,但坦言在疫情特殊时期,公司启动了暂时性灵活用工及在岗员工临时降薪...</p>\n\n<a href=\"http://mp.weixin.qq.com/s?__biz=MjM5Nzc1NTQ4MA==&mid=2652754982&idx=4&sn=0b4cb21e2ed102058ed5d4511ad63d62&chksm=bd3c5b118a4bd20747964ae0b0904719740293601e08637606f72c31589610e1f8052e073b92&scene=0#rd\">Web Link</a>\n\n</div>\n","source":"weixin_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n优信否认裁员,承认全员降薪,二手车电商“烧钱”抢市场后遗症爆发\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-03-03 23:57 北京时间 <a href=http://mp.weixin.qq.com/s?__biz=MjM5Nzc1NTQ4MA==&mid=2652754982&idx=4&sn=0b4cb21e2ed102058ed5d4511ad63d62&chksm=bd3c5b118a4bd20747964ae0b0904719740293601e08637606f72c31589610e1f8052e073b92&scene=0#rd><strong>国际金融报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近日,一张疑似优信集团给员工的停工待岗通知(下称“通知”)在网上流传,引发业内热议。通知显示,因优信公司经营遇到困难,员工的岗位暂无工作安排,经公司讨论决定,于2020年3月1日安排停工待岗。对此,3月2日晚间,优信集团发布公告称“优信没有停工更没有休克”,且公司决定不裁员,优信内部人士也向《国际金融报》记者表示,上述通知她并没见过,但坦言在疫情特殊时期,公司启动了暂时性灵活用工及在岗员工临时降薪...</p>\n\n<a href=\"http://mp.weixin.qq.com/s?__biz=MjM5Nzc1NTQ4MA==&mid=2652754982&idx=4&sn=0b4cb21e2ed102058ed5d4511ad63d62&chksm=bd3c5b118a4bd20747964ae0b0904719740293601e08637606f72c31589610e1f8052e073b92&scene=0#rd\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/ce9c3c6dd8cf321a87724ae412e1ebf2","relate_stocks":{"UXIN":"优信"},"source_url":"http://mp.weixin.qq.com/s?__biz=MjM5Nzc1NTQ4MA==&mid=2652754982&idx=4&sn=0b4cb21e2ed102058ed5d4511ad63d62&chksm=bd3c5b118a4bd20747964ae0b0904719740293601e08637606f72c31589610e1f8052e073b92&scene=0#rd","is_english":false,"share_image_url":"https://static.laohu8.com/ecd74548980bc5b366aa8f4b37ed0bd5","article_id":"2016311107","content_text":"近日,一张疑似优信集团给员工的停工待岗通知(下称“通知”)在网上流传,引发业内热议。通知显示,因优信公司经营遇到困难,员工的岗位暂无工作安排,经公司讨论决定,于2020年3月1日安排停工待岗。对此,3月2日晚间,优信集团发布公告称“优信没有停工更没有休克”,且公司决定不裁员,优信内部人士也向《国际金融报》记者表示,上述通知她并没见过,但坦言在疫情特殊时期,公司启动了暂时性灵活用工及在岗员工临时降薪等措施来确保公司现金流安全。优信集团一般员工的降薪幅在20%-30%之间,高管降薪幅度高于40%,降薪时间持续到5月份。员工降薪几乎成为了二手车电商的“标配”,同样是二手车电商巨头的瓜子二手车母公司车好多集团近日也发内部信称,决定对集团岗位施行阶段性薪酬和假期调整方案,2020年2月、3月的降薪比例从30%-50%不等。另外,有消息称,大搜车线下团队裁员比例70%,大搜车创始人兼CEO姚军红在接受媒体采访时表示,公司确实进行了人员优化,约在13%-14%。降薪、裁员的集中爆发,引发业内对二手车电商市场的担忧。在汽车分析师任万付看来,虽然疫情期间,由于二手车电商业务几乎停滞,所以平台们都开始选择节流,采取裁员、降薪等举措,但此次疫情只是加速这些二手车电商资金紧张局面的催化剂。他向《国际金融报》记者表示,二手车电商平台商业模式还不成熟,大家都在尝试与探索,基本都在“烧钱”抢市场,而在尝试中可能需要付出一定的代价。从2019年下半年开始,二手车电商行业投资热度冷却后,就经常被曝出裁员、拖欠工资、“砍”业务、“钱荒”等消息,可见资金状况早已不充裕。1寒冬早已开始“无中间商赚差价”“没有黄牛,划算;14天可退,靠谱”“大平台,更省心”……不论是公交车、地铁、电梯,还是各大网站,二手车电商平台的广告都随处可见,其“洗脑”式的推广方式也被不少业内人士和消费者调侃。从2014年以来,二手车电商行业逐渐发展壮大,成为资本市场的新宠,在资本的推动下,这些平台迅速发展,竞争也愈加激烈,为扩大品牌知名度及抢占市场,各大平台开始了“烧钱”的营销大战。2015年,资本大量涌进,二手车电商大规模广告营销战正式打响。统计显示,这一年,二手车电商平台获得投资项目超过20起,但此后陆续有超过15家二手车电商平台倒闭。在经历2016年下半年短暂的资本寒冬后,2017年二手车市场再度获得资本青睐,约有200亿元的资金涌入,这种局势一直延续到2018年。据悉,2018年上半年,行业累积融资额已超过100亿元。随着资本的助推,二手车电商平台可谓风光无俩。优信二手车先是找了包括王宝强在内的11位明星代言人,后又换为奥斯卡影帝莱昂纳多,瓜子二手车的代言人也由孙红雷增加到了雷佳音,人人车的代言人则是黄渤。以已经上市的优信二手车为例,在过去的2016年、2017年、2018年,优信的营销费用分别为7.93亿元、22.03亿元及26.8亿元,占据当年营收总收入的96.24%、112.8%、81.04%。在竞争白热化的2017年,公开资料显示,人人车营销费用达到8亿元,瓜子二手车超过10亿元,而优信更是营销费用首次超过当年营业总收入。但从2019年开始,二手车电商市场再次遭遇资本寒冬,很多规模稍小的平台最后一笔融资都停留在2018年,大部分平台进入融资空窗期。只有曾被媒体称为“二手车电商三巨头”的优信二手车、瓜子二手车和车置宝在2019年仍有融资,且瓜子二手车和车置宝均是在年初实现的融资,唯有已经成功在美股上市的优信二手车在2019年10月获得了国际投资机构GIC的举牌。“在资本寒冬的大背景下,大家都在收缩业务,因为这种量级(的营销投入)需要资本持续投入,所以都只能收缩部分业务,保留一些主营业务。”任万付向记者分析道,于是从去年开始,陆续有二手车电商行业陷入“钱荒”而开始开源节流,采取了变相裁员、开启“合伙人模式”、剥离汽车金融业务等措施。多位二手车电商平台销售人员也向《国际金融报》记者表示,自己所在平台其实从年前便已开始降薪,并采取了根据业绩标准优化人员的措施,年后受疫情影响,又开始了新一轮的降薪。2盈利模式待解在广告的“狂轰乱炸”和二手车行业本身交易量不断攀升的基础上,二手车电商的营业收入增长迅速。优信公布的财务报表显示,2016年营业收入为8.25亿元,2017年同比大涨136.67%至19.51亿元,2018年又同比增长近70%至33.15亿元;2019年前三季度累计实现12.89亿元的营业收入,同比增长仍较快。公开资料显示,2019上半年,瓜子严选(瓜子二手车严选直卖店)营收也同比增长207%。与此同时,二手车电商平台的营业毛利率较高。以优信为例,2017年其营业毛利率高达71.07%,2018年为65.64%,2019年前三季度也有61.49%。业内人士指出,在这种行业中,通过获取更多的用户就能实现较高的收益,实现规模化平摊成本后,毛利率也会继续上升,这是一个正向循环,但问题是如何获客,这也是二手车电商平台“烧钱”砸市场行为不断升级的原因之一。“烧钱”抢市场直接导致二手车电商连年亏损。据优信公布的财报,其2016年归母净利润亏损13.93亿元,2017年扩大至27.48亿元,2018年收窄至15.38亿元,2019年前三季度仍旧亏损9.18亿元。而连续的亏损使公司无法产生现金流的良性循环,这导致二手车电商资金链非常脆弱,偿债能力也较弱。数据显示,优信2016年资产负债率高达85.68%,2017年更是上涨至95.5%,2018年得益于在美股上市,资产负债率降至67.73%,但2019年第三季度又上涨至78.5%。任万付表示,这种盈利模式需要大量而且源源不断的资金支持,如果能做到资金充足,那二手车电商平台或许可以继续“烧钱”,直到最后分出“胜负”,形成在行业中有力的定价权。但显然,目前大环境已经没有前两年那么好,如何更快地找到成熟的盈利模式迫在眉睫。任万付指出,前几年在资本助推下,二手车电商经历了高速增长,“烧钱”抢市场的方式已经到了一个瓶颈,接下来行业可能会进入调整期。“其实有很多国家在二手车方面已经形成了成熟的商业模式,但因为征信体系、消费者习惯等方面不同,国外的模式不能直接套用到中国,还是要探索什么样的商业模式适合中国”。同时,二手车电商仅仅构建平台是不够的,因为二手车交易是“一车一况”的非标品,构建差异化的服务体系壁垒是一项必要措施。目前,优信二手车全国范围内都采取“全国购”的线上模式,已经没有线下实体店(只有销售人员工作地),所有的车都放在各地的仓库里。一位优信上海的销售人员向《国际金融报》记者表示,每辆车都有检测报告,客户现在直接在线上看车、签合同。签好合同后,优信会直接把车从仓库调出来,如果车有问题的话,可以选择退车。任万付补充道,开设线下实体店的成本非常高,从线下转线上可以帮助企业节省不少费用,在目前这样的特殊时期,对于二手车电商来说,“活下去”才是最重要的,在没有新资金进入的情况下,开源节流确实是很好的方法,但也涉及到一定的问题,首先取决于消费者对完全线上模式的接受程度,毕竟二手车价格还比较贵;其次,平台必须保证车况、价格和运输都能真实透明。记者 肖逸思—— / 疫情专题推荐 / ——钟南山最新表态:疫情不一定发源在中国,有信心四月底基本控制很快!我们就能找到敌人攻击的方向!新冠肺炎患者遗体解剖病理报告将出美国CDC基调突变,认为新冠病毒疫情或在美国大规模爆发!而特朗普政府却是这个态度……中东防疫告急!确诊病例骤增,卫生系统薄弱,物价翻倍……日本经济或难承受取消东京奥运会之重上海新冠肺炎患者出院率达80%!诊疗方案将在近期公布抗疫一线 | “中国速度”背后,一线家电安装工在雷神山医院与时间赛跑援鄂医护日记丨“今天是我在武汉金银潭第20天”集中隔离者亲述14天经历:疫情过后,“我想再去无锡”日最大产能2000万只,我们到底为什么还缺口罩?来,跟记者看河南开封的“硬核”防疫“我们小区被封了……”疫情当下,“蜗居”不易,返程也难信阳,一个武汉周边城市的疫情防控实景4096名武汉游客仍在境外,他们在哪里,又该如何归乡?","news_type":1},"isVote":1,"tweetType":1,"viewCount":1025,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":983133760,"gmtCreate":1583165364250,"gmtModify":1704348901504,"author":{"id":"3518603702218806","authorId":"3518603702218806","name":"虎虎虎优信就是虎","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3518603702218806","authorIdStr":"3518603702218806"},"themes":[],"htmlText":"现金流健康,就是不给合伙人结钱","listText":"现金流健康,就是不给合伙人结钱","text":"现金流健康,就是不给合伙人结钱","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/983133760","repostId":"2016682063","repostType":2,"repost":{"id":"2016682063","kind":"news","pubTimestamp":1583147066,"share":"https://www.laohu8.com/m/news/2016682063?lang=&edition=full","pubTime":"2020-03-02 19:04","market":"hk","language":"zh","title":"优信(UXIN.US)回应停工待岗:不裁员,未停工 ,现金流健康","url":"https://stock-news.laohu8.com/highlight/detail?id=2016682063","media":"金融界网站 ","summary":"因疫情防控带来的车辆无法按时过户或交付运输受阻等原因,二手车及整个汽车行业都受到影响。2月下旬开始,随着各行各业逐步复工,二手车也逐渐回暖。 3月1日,一则优信停工待岗的消息在网上引起较大影响,引发社","content":"<html><body><div><p> 因疫情防控带来的车辆无法按时过户或交付运输受阻等原因,二手车及整个汽车行业都受到影响。2月下旬开始,随着各行各业逐步复工,二手车也逐渐回暖。 3月1日,一则<a href=\"https://laohu8.com/S/UXIN\">优信</a>停工待岗的消息在网上引起较大影响,引发社会对整个二手车行业关注。今天(3月2日),优信二手车官方回应称,公司不裁员、未停工、现金流健康。</p><p> 对于极个别媒体发布不实报道称优信“停工”、“休克”,优信澄清:疫情期间,优信各项工作都按照防疫要求正常开展,没有停工更没有“休克”。目前,业务端交易量稳步回升,资本相关项目交易也在顺利有序推进。</p><p> 疫情爆发之初,优信管理层对疫情影响充分预判,并积极应对,确保了公司现金流健康。为了公司发展及员工长期利益,2月15日,公司启动暂时性灵活用工及在岗员工临时降薪等措施。</p><p> 优信表示,虽然疫情对二手车行业有较大影响,但公司决定不裁员。为部分灵活用工同事依据法规缴纳保险全额并发放生活保障金,其他员工按级别临时性降薪,管理层带头降薪。这些举措取得了绝大多数同事的理解和支持。</p><p> 优信相关负责人介绍,由于疫情防控需要,车辆无法按时过户或交付运输交付受阻。虽然整体二手车行业已逐渐恢复,可能整个市场逐步回暖尚需时间。国内二手车市场潜力巨大,尤其是线上购买二手车更是未来的发展方向。作为国内最成熟的二手车在线商城,优信开创的线上购车与“全国购”模式迎来前所未有的发展机遇。疫情过后,优信将更好地把握住市场机会,实现持续稳健高质量发展。</p>\n<div>\n</div>\n</div></body></html>","source":"jinrongjie_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>优信(UXIN.US)回应停工待岗:不裁员,未停工 ,现金流健康</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n优信(UXIN.US)回应停工待岗:不裁员,未停工 ,现金流健康\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-03-02 19:04 北京时间 <a href=http://hk.jrj.com.cn/2020/03/02190428935827.shtml><strong>金融界网站 </strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>因疫情防控带来的车辆无法按时过户或交付运输受阻等原因,二手车及整个汽车行业都受到影响。2月下旬开始,随着各行各业逐步复工,二手车也逐渐回暖。 3月1日,一则优信停工待岗的消息在网上引起较大影响,引发社会对整个二手车行业关注。今天(3月2日),优信二手车官方回应称,公司不裁员、未停工、现金流健康。 对于极个别媒体发布不实报道称优信“停工”、“休克”,优信澄清:疫情期间,优信各项工作都按照防疫要求...</p>\n\n<a href=\"http://hk.jrj.com.cn/2020/03/02190428935827.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/7ade1733a461c9483048e104ccc2d044","relate_stocks":{"UXIN":"优信"},"source_url":"http://hk.jrj.com.cn/2020/03/02190428935827.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2016682063","content_text":"因疫情防控带来的车辆无法按时过户或交付运输受阻等原因,二手车及整个汽车行业都受到影响。2月下旬开始,随着各行各业逐步复工,二手车也逐渐回暖。 3月1日,一则优信停工待岗的消息在网上引起较大影响,引发社会对整个二手车行业关注。今天(3月2日),优信二手车官方回应称,公司不裁员、未停工、现金流健康。 对于极个别媒体发布不实报道称优信“停工”、“休克”,优信澄清:疫情期间,优信各项工作都按照防疫要求正常开展,没有停工更没有“休克”。目前,业务端交易量稳步回升,资本相关项目交易也在顺利有序推进。 疫情爆发之初,优信管理层对疫情影响充分预判,并积极应对,确保了公司现金流健康。为了公司发展及员工长期利益,2月15日,公司启动暂时性灵活用工及在岗员工临时降薪等措施。 优信表示,虽然疫情对二手车行业有较大影响,但公司决定不裁员。为部分灵活用工同事依据法规缴纳保险全额并发放生活保障金,其他员工按级别临时性降薪,管理层带头降薪。这些举措取得了绝大多数同事的理解和支持。 优信相关负责人介绍,由于疫情防控需要,车辆无法按时过户或交付运输交付受阻。虽然整体二手车行业已逐渐恢复,可能整个市场逐步回暖尚需时间。国内二手车市场潜力巨大,尤其是线上购买二手车更是未来的发展方向。作为国内最成熟的二手车在线商城,优信开创的线上购车与“全国购”模式迎来前所未有的发展机遇。疫情过后,优信将更好地把握住市场机会,实现持续稳健高质量发展。","news_type":1},"isVote":1,"tweetType":1,"viewCount":813,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":983039606,"gmtCreate":1582943018605,"gmtModify":1704348482965,"author":{"id":"3518603702218806","authorId":"3518603702218806","name":"虎虎虎优信就是虎","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3518603702218806","authorIdStr":"3518603702218806"},"themes":[],"htmlText":"摸准敛财吧","listText":"摸准敛财吧","text":"摸准敛财吧","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/983039606","repostId":"2015800590","repostType":2,"repost":{"id":"2015800590","kind":"news","pubTimestamp":1582914060,"share":"https://www.laohu8.com/m/news/2015800590?lang=&edition=full","pubTime":"2020-02-29 02:21","market":"hk","language":"zh","title":"优信攻守道:发力在线购车 摸准市场脉搏","url":"https://stock-news.laohu8.com/highlight/detail?id=2015800590","media":"中国经营报","summary":"优信攻守道:发力在线购车 摸准市场脉搏 本报记者/李瑞娜/北京报道 对于从事二手车交易10多年的陈聪(化名)来说,这年的庚子春天显得颇为冷冽。按照以往行情,此时自家二手车店铺的新春订单应该已经完","content":"<html><body><div>\n<p> <a href=\"https://laohu8.com/S/UXIN\">优信</a>攻守道:发力在线购车 摸准市场脉搏</p> <p> 本报记者/李瑞娜/北京报道</p><p> 对于从事二手车交易10多年的陈聪(化名)来说,这年的庚子春天显得颇为冷冽。按照以往行情,此时自家二手车店铺的新春订单应该已经完成,但现在,返京后已经隔离满14天的他,只能静静等待开张时间。</p><p> “借助优信二手车这样的在线购车商城,是目前传统中小二手车商和市场走出困局的有效方式。”业内人士表示,疫情之下,在线购车盘活了前端车商和用户终端两侧的资源。对用户来说,足不出户也能在线上全面详实了解车况信息,安全选择心仪车辆。这是信息技术加持下二手车行业的危与机。</p><p> 随着疫情逐步稳定,全国各行各业也稳步复工,长于线上二手车交易的优信,也凭借着行业内近乎9年的耕耘与筹谋,通过前瞻性的技术给二手车买主带来诸多惊喜体验,让消费者在“0接触”的情况下,看得清楚,买得明白。</p><p> 据了解,尽管目前二手车市场尚未开业,但很多传统小型二手车商已经通过优信将库存二手车售出。疫情凸显了二手车在线化的发展优势,这一趋势下,二手车行业或将迎来一轮新的发展机遇,二手车线上购车也将得以快速增长。</p> <p> “0接触购车” 战“疫”破局</p> <p> “好消息是网上还能看车,现在主要靠网上卖车。”陈聪介绍,虽然现场不能买卖车辆,但陈聪的手机还可以收到意向购买车辆的信息,在等待店铺开张的同时,他每天都在刷优信二手车等APP,希望通过互联网+弥补损失。</p><p> 对于二手车买家和卖家而言,疫情之下,如何保证交易正常进行确实是个难题。而车管所不上班、交通管控严格、快递物流延迟甚至停滞等诸多因素,给汽车整备、运输、交付等都带来一定程度的影响。</p><p> 事实上,这也是全国二手车市场的现状。中国汽车流通协会发布的调研报告显示,截至2月13日,在协会调研的318家二手车商企业中,已经复工的只有32家,占比10.84%。另外,有50家企业安排人员值班,占比17.13%,其余72.03%尚未开工。</p><p> 如何在这种局面下提振行业发展?如何保证二手车购买健康安全?这是当下萦绕在各大二手车运营商心头的重要问题。值得注意的是,作为在线购车的开创者,优信似乎在这些问题上拥有天然优势。</p><p> 近日,优信宣布,为响应国家号召助力疫情防控,公司已快速升级在线购车流程,除原有的选车、咨询、下定等购车流程继续纯在线方式外,还对交付车辆进行多种方式的全面消毒,用“0接触购车”的方式保障客户安全。</p><p> 优信率先拥有VR全景看车、视频看车等多种在线看车方式,消费者远程线上看车就能全方位了解车辆的详细信息;加上细致的在线咨询、合同签署、下定支付等环节,消费者足不出户,就可以买到心仪的好车。</p><p> “公司还会通过人工化学消毒、整车紫外线消毒、车内臭氧消毒和车内高温消毒四种方式,对交付车辆开展全面清洁消毒。” 优信工作人员介绍,不仅如此,所有优信服务人员都会保证在上岗前已经过充分的安全培训,接受14天安全隔离,并实时监控体温。在车辆交付场地,也将进行每天两次全方位消毒,并为提车客户准备手套、口罩等物品,保障客户交付安全。</p><p> 据悉,优信“0接触购车”模式已经帮助很多传统小型二手车商将库存二手车售出,同时将其车辆销售到了传统渠道无法获取到的外地增量市场。数据显示,目前为止,优信在线购车全国购业务已实现了10万辆的在线交易量。</p> <p> 核心“利器”保证品效</p> <p> 之所以能够将在线购车业务做得风生水起,优信将之归功于其不断强化的核心竞争力,而这,也是其开疆拓土的重要“利器”。</p><p> 为了提升服务效率,优信将整个二手车在线交易链条梳理出检查、复检、APP运营、流量、品牌、物流、交付、售后等37个节点,并从前端、中端、后端三个方面加持运作,建立了颇为详致的配套系统。</p><p> 从前端来看,优信拥有完备的供应商体系。通过整合全国3万多家经销商,优信已经与之形成很好的供货和采购关系,而打款的高效率、报价的真实性、交易完毕之后的通力协作、线上化系统的适配能力,这些,都是优信在供应方面的张力。</p><p> 在中端来看,大数据带来的研发竞争力令优信引人关注。据悉,优信基于历史上超过500万台的检测数据,形成对分车型特定重点问题的二次关注,使得检测准度进一步提高,所有成交的车辆在起运前还进行一次完全的“黑盒复检”,帮助用户实现了“所见即所得”。</p><p> 优信研究院调研报告显示:“二手车作为非标品,车况真实性一直是消费者心中过不去的那道坎。”目前,二手车商已经做好了复工准备,而优信通过不断引入新技术提高检测水平,提升车况的数字化透明度,可以将车况的远程体验升级到了全球领先水准。</p><p> 此外,从后端来看,优信线上线下的协同运营也为其占得了市场先机:去年一年,优信完成了大约400个县级区域的销售网点覆盖,全国共计超过2000个销售网点将其覆盖率提升至95%;200对200城市物流线路布局、干线投送速度高达日行400公里的自建智能物流体系,令优信在线购车业务触角延伸至全国范围;而270家连锁修理门店、300多家合作联营的修理厂,则用较高标准的售后服务,让优信拥有了像众多主机厂一样的全国联保能力。</p><p> 物流及时性及上牌、维保等交付、售后体系支持,最终都表现为消费者满意度。根据日前优信官方披露数据,如今公司的成功交付率达到了97%,也就是说,100个订单中,至少97个便能成功交付,同时,公司及时、准点交付的比例已经达到了85%。</p> <p> 消费反弹或再造行业机遇</p> <p> 回顾17年前非典时期,中国电子商务网站发展迎来了爆发期,淘宝、<a href=\"https://laohu8.com/S/JD\">京东</a>等电商迅速崛起,而这次疫情期间的大规模居家隔离,也让“在线化经济”获得了更深入的发展。</p><p> “人们对私人空间需求增加,汽车进入家庭速度会更快。” 资深从业人员张常亮介绍, 防控最好办法就是隔离,但民众需要出行,公司需要复工,这时候私家车进可攻退可守。在日常生活中,私家车顶多算是一个躲避柴米油盐的“小天地”、代步工具。在疫情的特殊时期,汽车提供一个出行安全空间,甚至成为司机在高速公路独一无二的移动隔离舱。</p><p> 况且,二手车与新车相比,二手车性价比较高、产业链较短,不需要原材料,也不需要生产工期,对于注重效率、及时享受、需求迫切的消费者而言,似乎也是更加不错的选择。</p><p> 对此,优信研究院数据显示,“相信疫情期间的大规模居家隔离过后,随着经济回到正轨,二手车整体消费需求会有一个大的反弹。”而这并非没有理由,参考非典时期的发展趋势,2002年北京的二手车交易量是8.6万辆,非典过后,当年度猛增至13.5万辆,增幅达到57%。</p><p> 据悉,汽车消费的反弹或将更多地表现在线上领域。以优信为代表的在线商城盘活了前端车商和用户终端两侧的资源,对用户来说,足不出户便能在线上全面详实了解车况信息,安全选择心仪车辆,这正是信息技术加持下二手车行业的新选择。</p><p> 如今,二手车市场尚未开业,普通传统二手车经销商规模不大,具有船小好调头的优势,复工之后,可以快速与优信这样的在线商城合作,将本地车辆卖往全国,享受二手车销售反弹的好处。</p><p> 而优信全产业链的线上化一站式服务,也将繁杂车辆售卖过程大大简化,提高销售效率,缩短流通交易环节、控制运营成本及全国车源询底价,最终给消费者带来更大程度的让利,尤其在供需不平衡的低线城市,让更多三四五线消费者低成本拥有好车。</p><p> 多位行业人士分析,鉴于线上购车逐渐常态化,优信也将逐渐释放其行业领先的实力,助力线上二手车交易长效发展。</p> <p> 微信图片_20200228123846.jpg</p>\n<p>责任编辑:张国帅 </p>\n</div></body></html>","source":"sina","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n优信攻守道:发力在线购车 摸准市场脉搏\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-02-29 02:21 北京时间 <a href=https://finance.sina.com.cn/roll/2020-02-29/doc-iimxyqvz6646831.shtml><strong>中国经营报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>优信攻守道:发力在线购车 摸准市场脉搏 本报记者/李瑞娜/北京报道 对于从事二手车交易10多年的陈聪(化名)来说,这年的庚子春天显得颇为冷冽。按照以往行情,此时自家二手车店铺的新春订单应该已经完成,但现在,返京后已经隔离满14天的他,只能静静等待开张时间。 “借助优信二手车这样的在线购车商城,是目前传统中小二手车商和市场走出困局的有效方式。”业内人士表示,疫情之下,在线购车盘活了前端车商和...</p>\n\n<a href=\"https://finance.sina.com.cn/roll/2020-02-29/doc-iimxyqvz6646831.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/ce9c3c6dd8cf321a87724ae412e1ebf2","relate_stocks":{"UXIN":"优信"},"source_url":"https://finance.sina.com.cn/roll/2020-02-29/doc-iimxyqvz6646831.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","article_id":"2015800590","content_text":"优信攻守道:发力在线购车 摸准市场脉搏 本报记者/李瑞娜/北京报道 对于从事二手车交易10多年的陈聪(化名)来说,这年的庚子春天显得颇为冷冽。按照以往行情,此时自家二手车店铺的新春订单应该已经完成,但现在,返京后已经隔离满14天的他,只能静静等待开张时间。 “借助优信二手车这样的在线购车商城,是目前传统中小二手车商和市场走出困局的有效方式。”业内人士表示,疫情之下,在线购车盘活了前端车商和用户终端两侧的资源。对用户来说,足不出户也能在线上全面详实了解车况信息,安全选择心仪车辆。这是信息技术加持下二手车行业的危与机。 随着疫情逐步稳定,全国各行各业也稳步复工,长于线上二手车交易的优信,也凭借着行业内近乎9年的耕耘与筹谋,通过前瞻性的技术给二手车买主带来诸多惊喜体验,让消费者在“0接触”的情况下,看得清楚,买得明白。 据了解,尽管目前二手车市场尚未开业,但很多传统小型二手车商已经通过优信将库存二手车售出。疫情凸显了二手车在线化的发展优势,这一趋势下,二手车行业或将迎来一轮新的发展机遇,二手车线上购车也将得以快速增长。 “0接触购车” 战“疫”破局 “好消息是网上还能看车,现在主要靠网上卖车。”陈聪介绍,虽然现场不能买卖车辆,但陈聪的手机还可以收到意向购买车辆的信息,在等待店铺开张的同时,他每天都在刷优信二手车等APP,希望通过互联网+弥补损失。 对于二手车买家和卖家而言,疫情之下,如何保证交易正常进行确实是个难题。而车管所不上班、交通管控严格、快递物流延迟甚至停滞等诸多因素,给汽车整备、运输、交付等都带来一定程度的影响。 事实上,这也是全国二手车市场的现状。中国汽车流通协会发布的调研报告显示,截至2月13日,在协会调研的318家二手车商企业中,已经复工的只有32家,占比10.84%。另外,有50家企业安排人员值班,占比17.13%,其余72.03%尚未开工。 如何在这种局面下提振行业发展?如何保证二手车购买健康安全?这是当下萦绕在各大二手车运营商心头的重要问题。值得注意的是,作为在线购车的开创者,优信似乎在这些问题上拥有天然优势。 近日,优信宣布,为响应国家号召助力疫情防控,公司已快速升级在线购车流程,除原有的选车、咨询、下定等购车流程继续纯在线方式外,还对交付车辆进行多种方式的全面消毒,用“0接触购车”的方式保障客户安全。 优信率先拥有VR全景看车、视频看车等多种在线看车方式,消费者远程线上看车就能全方位了解车辆的详细信息;加上细致的在线咨询、合同签署、下定支付等环节,消费者足不出户,就可以买到心仪的好车。 “公司还会通过人工化学消毒、整车紫外线消毒、车内臭氧消毒和车内高温消毒四种方式,对交付车辆开展全面清洁消毒。” 优信工作人员介绍,不仅如此,所有优信服务人员都会保证在上岗前已经过充分的安全培训,接受14天安全隔离,并实时监控体温。在车辆交付场地,也将进行每天两次全方位消毒,并为提车客户准备手套、口罩等物品,保障客户交付安全。 据悉,优信“0接触购车”模式已经帮助很多传统小型二手车商将库存二手车售出,同时将其车辆销售到了传统渠道无法获取到的外地增量市场。数据显示,目前为止,优信在线购车全国购业务已实现了10万辆的在线交易量。 核心“利器”保证品效 之所以能够将在线购车业务做得风生水起,优信将之归功于其不断强化的核心竞争力,而这,也是其开疆拓土的重要“利器”。 为了提升服务效率,优信将整个二手车在线交易链条梳理出检查、复检、APP运营、流量、品牌、物流、交付、售后等37个节点,并从前端、中端、后端三个方面加持运作,建立了颇为详致的配套系统。 从前端来看,优信拥有完备的供应商体系。通过整合全国3万多家经销商,优信已经与之形成很好的供货和采购关系,而打款的高效率、报价的真实性、交易完毕之后的通力协作、线上化系统的适配能力,这些,都是优信在供应方面的张力。 在中端来看,大数据带来的研发竞争力令优信引人关注。据悉,优信基于历史上超过500万台的检测数据,形成对分车型特定重点问题的二次关注,使得检测准度进一步提高,所有成交的车辆在起运前还进行一次完全的“黑盒复检”,帮助用户实现了“所见即所得”。 优信研究院调研报告显示:“二手车作为非标品,车况真实性一直是消费者心中过不去的那道坎。”目前,二手车商已经做好了复工准备,而优信通过不断引入新技术提高检测水平,提升车况的数字化透明度,可以将车况的远程体验升级到了全球领先水准。 此外,从后端来看,优信线上线下的协同运营也为其占得了市场先机:去年一年,优信完成了大约400个县级区域的销售网点覆盖,全国共计超过2000个销售网点将其覆盖率提升至95%;200对200城市物流线路布局、干线投送速度高达日行400公里的自建智能物流体系,令优信在线购车业务触角延伸至全国范围;而270家连锁修理门店、300多家合作联营的修理厂,则用较高标准的售后服务,让优信拥有了像众多主机厂一样的全国联保能力。 物流及时性及上牌、维保等交付、售后体系支持,最终都表现为消费者满意度。根据日前优信官方披露数据,如今公司的成功交付率达到了97%,也就是说,100个订单中,至少97个便能成功交付,同时,公司及时、准点交付的比例已经达到了85%。 消费反弹或再造行业机遇 回顾17年前非典时期,中国电子商务网站发展迎来了爆发期,淘宝、京东等电商迅速崛起,而这次疫情期间的大规模居家隔离,也让“在线化经济”获得了更深入的发展。 “人们对私人空间需求增加,汽车进入家庭速度会更快。” 资深从业人员张常亮介绍, 防控最好办法就是隔离,但民众需要出行,公司需要复工,这时候私家车进可攻退可守。在日常生活中,私家车顶多算是一个躲避柴米油盐的“小天地”、代步工具。在疫情的特殊时期,汽车提供一个出行安全空间,甚至成为司机在高速公路独一无二的移动隔离舱。 况且,二手车与新车相比,二手车性价比较高、产业链较短,不需要原材料,也不需要生产工期,对于注重效率、及时享受、需求迫切的消费者而言,似乎也是更加不错的选择。 对此,优信研究院数据显示,“相信疫情期间的大规模居家隔离过后,随着经济回到正轨,二手车整体消费需求会有一个大的反弹。”而这并非没有理由,参考非典时期的发展趋势,2002年北京的二手车交易量是8.6万辆,非典过后,当年度猛增至13.5万辆,增幅达到57%。 据悉,汽车消费的反弹或将更多地表现在线上领域。以优信为代表的在线商城盘活了前端车商和用户终端两侧的资源,对用户来说,足不出户便能在线上全面详实了解车况信息,安全选择心仪车辆,这正是信息技术加持下二手车行业的新选择。 如今,二手车市场尚未开业,普通传统二手车经销商规模不大,具有船小好调头的优势,复工之后,可以快速与优信这样的在线商城合作,将本地车辆卖往全国,享受二手车销售反弹的好处。 而优信全产业链的线上化一站式服务,也将繁杂车辆售卖过程大大简化,提高销售效率,缩短流通交易环节、控制运营成本及全国车源询底价,最终给消费者带来更大程度的让利,尤其在供需不平衡的低线城市,让更多三四五线消费者低成本拥有好车。 多位行业人士分析,鉴于线上购车逐渐常态化,优信也将逐渐释放其行业领先的实力,助力线上二手车交易长效发展。 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