水水_0674的个人主页 - 老虎社区

水水_0674

水水_0674

be your dad

IP属地：山东

19关注

1187粉丝

0主题

0勋章

2021-12-23

什么垃圾文章

小米的三重困境

2021-12-23

$腾讯控股(00700)$老虎这能收到京东股票吗

2021-12-22

$小米集团-W(01810)$吃菜啊

2021-12-21

$小米集团-W(01810)$小米的市场部就和小学生一样，小米的美工更离谱就和幼儿园一样

2021-12-21

$小米集团-W(01810)$哦

2021-12-09

$小米集团-W(01810)$跑赢腾讯吗

2021-12-01

$小米集团-W(01810)$小米市场部都在想屎吗，现在这么敏感的节点，一味的宣传首发不是给品牌负分项吗

2021-11-23

$腾讯控股(00700)$？

2021-11-22

$小米集团-W(01810)$我是不是成大v了怎么这么多粉丝，听我说圾米

2021-11-19

$小米集团-W(01810)$你腾讯爹反垄断，你是啥反人类？

2021-11-16

$小米集团-W(01810)$能跑赢你腾讯爹吗[笑哭]

2021-11-03

$小米集团-W(01810)$要破产吗

2021-10-29

$小米集团-W(01810)$翔米天天被骂

2021-10-02

$小米集团-W(01810)$云米是是小米高管里哪家亲戚开的吧，这个营销费远远大于研发费的贴牌公司是怎么在有品了一直推荐的。这种价值观与小米严重不符的生态链企业扶植力度如此之大可见小米管理有多乱。

2021-09-22

$小米集团-W(01810)$小米11是怎么做出这么垃圾的产品的，4000多的手机没有2000多手机体验好，小米的员工良心真就不会痛吗？

2021-09-21

大a微调50%释放一点风险

外媒头条：大摩警告美股暴跌20%的可能性增大

2021-09-15

$小米集团-W(01810)$iphone13太香了，小米11做的屎一样太失望了准备换回苹果。

2021-09-14

$小米集团-W(01810)$太垃圾了

2021-09-10

太少了一年90万还差不多

消息人士称小米汽车计划2024年上半年出车，小米回应

2021-09-10

$小米集团-W(01810)$小米就是软蛋，是个阿猫阿狗都能踩上一脚，你看看荣耀刚复活说荣耀一句不好就律师函。小米粉丝是受气包用个小米产品都能被人身攻击，本质还是小米公司太面了，就这还上高端，高端受气包？

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src=\"https://static.tigerbbs.com/1aef781665d1fcd6c04d489c01bab6ab\" tg-width=\"1080\" tg-height=\"825\" referrerpolicy=\"no-referrer\"></p>\n<p>2021年7月中国高端智能手机市场份额，图/Counterpoint</p>\n<p>一边是被质疑是否有能力做好高端产品，另一边则是“性价比”的低价标签早已让消费者先入为主，小米想要突破高端线，无论是技术攻克，还是思想革新，短时间都很难扭转。</p>\n<p>小米往上走的高端之困一时无解，往下走下沉市场也被围困。</p>\n<p><b>这就是小米的第三困，困于难以下沉。</b></p>\n<p>小米今年在下沉市场投入了很大精力，打出的“县城清零”战略迫使着小米之家迅猛扩张，今年就已经推进了约8000家线下门店。</p>\n<p>情势看着一片大好，实则内外交困。在下沉市场的版图上，OPPO、vivo两个品牌已经根深蒂固，无论是区县渠道、大卖场、运营商门店均布局广泛。<b>根据公开数据，OV在线下渠道的门店数量均在20多万家，而反观小米，截至今年10月线下门店刚刚突破1万家。</b></p>\n<p>门店规模体量差异巨大，由此产生的售后服务问题也很明显，因此在下沉市场中小米并非商家首选。</p>\n<p><img src=\"https://static.tigerbbs.com/d06295fb0313140b6c785c58d1743e8b\" tg-width=\"1080\" tg-height=\"810\" referrerpolicy=\"no-referrer\"></p>\n<p>小米之家门店，图/小米之家官方<a href=\"https://laohu8.com/S/WB\">微博</a></p>\n<p>据光子星球报道，“OV利润空间大概能做到300左右，卖一部小米当季新机才50元”，荣米OV四家中，按利润高低排列依次为vivo、OPPO、荣耀、小米，低毛率劝退了不少县城乡镇加盟商。</p>\n<p>商家不待见，还要面对OV的竞争，小米的下沉困局也很难突破。</p>\n<p><b>小米的三重困局，说到底是困在了质量和渠道上。但同时不可否认的是，小米仍然握有角逐高端赛道的门票，而最终小米能否实现创始人雷军定下的三年拿下全球第一的目标？</b></p>\n<p><b>小米失人心</b></p>\n<p>“我们每台手机只赚5%的价格，超出的部分我们会返还给米粉”，曾已何时，雷军的经典语录还在米粉的支持声浪中口耳相传。</p>\n<p><b>而今年以来，小米的投诉却越来越频繁，无论是沸沸扬扬的“质量门”事件，还是高端旗舰机价格跳水等都重创了米粉的心，不少米粉都开始纷纷逃离。</b></p>\n<p>打开黑猫投诉App，在“小米11主板问题群”内，不断有消费者反映自己购买的小米11系列手机出现黑屏、发热、WiFi失效、主板故障等问题。</p>\n<p>“小米11WIFI问题换货后二次出现问题，要求退货”、“小米11出现大批量主板损坏问题，官方只换不修不退款退货”、“小米11Pro突然黑屏无法开机”……清一色的投诉让小米11系列质量问题显露无疑。</p>\n<p><img src=\"https://static.tigerbbs.com/c8e5ac441203cd35af26ceb2f562fb9a\" tg-width=\"1080\" tg-height=\"1050\" referrerpolicy=\"no-referrer\"></p>\n<p>黑猫投诉上关于小米手机的投诉，图/黑猫投诉APP</p>\n<p>根据硬件侠等专业数码博主拆机实践后给出的结论，小米11系列WIFI失效等问题频发，是质量组装粗糙造成的。</p>\n<p><b>小米11系列搭载了<a href=\"https://laohu8.com/S/QCOM\">高通</a>骁龙888八核处理器芯片，作为卖点的高配置却让功耗及发热更高，特别是在外界温度高，性能高负载运行的时候，主板CPU部分温度过高，这就会出现“发热”的问题。</b></p>\n<p>而WIFI模块在主板上的位置距离CPU并不远，经过温度传导，WIFI模块的固定焊接胶及脂就会出现溶解虚焊的现象，松动未固定在主板上，就直接导致了WiFi模块无法正常工作，而这一系列的关联也会造成主板故障的问题。</p>\n<p>质量是品牌的基石，但小米对于此事的态度却还是以“封堵”为主，没有一个大品牌售后该有的态度。</p>\n<p>在小米论坛里，官方对于含有“小米11主板、WIFI”等关键词的帖子都大批量地进行了删帖处理，各类网络自媒体、各大数码KOL也纷纷禁声，不遗余力地掩盖质量问题的事实，而小米官方短时间内也并未对此事进行及时的官方回复。</p>\n<p><b>一副息事宁人的冷漠态度让米粉彻底哗然，米粉专门成立了人数庞大的维权群，据国际金融报社报道，该群人数最多的时候一度逼近2000人。</b></p>\n<p>在声势浩大的维权行为之下，迫于舆论压力，小米官方最终承诺遇到WIFI故障等质量问题的11系列用户，在售后检测后支持更换新机处理，如果更换后的新机还出故障，支持7天退货、15天换货和一年保修，并赠送半年延保，“质量门”风波才得以平息。</p>\n<p><img src=\"https://static.tigerbbs.com/8771dd6186482606072f1a88833d7068\" tg-width=\"774\" tg-height=\"488\" referrerpolicy=\"no-referrer\"></p>\n<p>小米11，图/小米手机官方微博</p>\n<p>而“质量门”事件中的小米11可是小米重新冲击高端之路所发布的第二款机型，小米11Pro还被誉为“安卓机皇”，小米11 Ultra被誉为“安卓之光”，但不少米粉直接给出了差评。</p>\n<p><b>而更令米粉心寒的是，今年8月份上市的高端旗舰手机小米mix 4在上线才4个月，价格就开始了大跳水。</b></p>\n<p>小米mix 4刚发售时，价格达到了4999元，12GB+512GB顶配版更是达到了6299元。然而在销量不佳的局面下，小米各个版本的mix 4都直接减价1500元左右，顶配版更是跌到了4599元，掉了将近2000元。</p>\n<p>在黑猫投诉“小米mix4降价”的话题里，首发购买的忠实米粉不在少数，花了大价钱买来的手机，不到几个月价格就大跳水，更是打击了最宝贵的铁杆米粉群体。</p>\n<p>而小米最赖以自豪的MIUI系统也在黑猫投诉里饱受争议，虽然功能性愈加丰富，但却忽略了系统底层的问题，导致后续系统BUG频出，也大大影响了用户体验，令米粉感叹失望。</p>\n<p><b>作为冲击高端市场的重要棋子，小米11系列手机却给米粉带来了质量危机，而发布不久的小米mix4更是引发了品牌信任危机，集体维权现象的出现无疑为小米高端之路蒙上了一层阴影。</b></p>\n<p>小米失去人心，还能走好高端之路吗？</p>\n<p><b>小米离“苹果”还差100个“华为”</b></p>\n<p>小米的高端之路不好走。</p>\n<p>在踏上高端之路前，小米已经极力在摆脱“低端”“廉价”的标签，2019 年初，公司将红米和小米品牌独立运营，出于对品牌独立的考量，红米品牌继续专注极致性价比，主攻电商市场，而小米品牌专注中高端和新零售。</p>\n<p>小米手机由此担任起高端的重任，但高端的口号喊起来容易，真正落地执行却是困难重重。</p>\n<p>自小米10系列手机开始，小米就开始了冲击高端之路。</p>\n<p><b>今年以来，小米在3月推出小米11 Pro、11 Ultra和MIX FOLD三款高端旗舰后，又在8月推出下半年主打旗舰机小米MIX4，对夺取高端手机市场份额信心满满。</b></p>\n<p><img src=\"https://static.tigerbbs.com/6710b952118a211d9f63b003da59632a\" tg-width=\"1080\" tg-height=\"608\" referrerpolicy=\"no-referrer\"></p>\n<p>小米MIX4，图/小米手机官方微博</p>\n<p>然而被雷军寄予厚望的小米MIX4手机销量却不容乐观，根据小米三季度财报显示，小米每部智能手机的平均售价（ASP）为1090.5元人民币，整体销量还是以中低端手机出货为主。</p>\n<p>另据小米2021年Q3季度财报披露，该季度小米营收780.6亿元，同比增长8.2%。其中，占据营收61.3%的手机业务，营收478亿元，同比增长0.5%，环比下降19.1%。出货量与今年Q2相比，减少900万部，环比下降17%；与去年Q3相比，同比下降了5.8%。</p>\n<p><b>显而易见，小米手机整体出货量都在下滑，进军高端市场并没有拉动品牌溢价能力，低价快出依旧是小米的保护伞，小米高端旗舰手机的确有点卖不动了。</b></p>\n<p>纵观国内高端手机市场，华为的P系列和Mate系列，是目前国产手机中最能打，甚至是唯一能与苹果<a href=\"https://laohu8.com/S/SMSN.UK\">三星</a>对抗的高端机型，但华为却受制于芯片危机，无奈让出了一大块市场份额。</p>\n<p>而小米推出的高端战略，在华为高端机出局之后，应该说是恰逢其时，可遗憾的是，小米及其它四大国产品牌都没有能接住华为让出的高端手机市场份额，苹果借着iPhone13的春风重返中国第一。</p>\n<p>根据专业调研机构CINNO Research的10月份数据显示，苹果手机销量第一，而小米排在第五位。在没有了华为这个竞争对手之后，苹果手机在高端领域没有任何压力，在国产手机销量都在下滑的情况下，苹果手机实现了同比增长155%的成绩，其销量也遥遥领先于所有的国产手机品牌，在国内高端机市场一枝独秀、难以撼动。</p>\n<p><img src=\"https://static.tigerbbs.com/20f0049079aa8deeabf51bb6deaa5789\" tg-width=\"1080\" tg-height=\"508\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>而反观小米，想要在高端机市场争夺一席之地，和“苹果”之间，可能还隔着100个“华为”。</b></p>\n<p>小米从2011年发布首款手机开始，便一直被戏谑为“组装厂”，太过于依赖供应链生存，更是缺少自己独有的技术底蕴，而技术才是突破高端市场的钥匙。</p>\n<p>纵观全球手机市场，任何一个品牌在高端市场能屹立不倒，技术领域基本都是有竞争力的，就像苹果拥有着强大的A系列芯片、备受好评的iOS系统，华为拥有着自研的麒麟芯片和鸿蒙OS系统等。</p>\n<p>虽然在2017年，小米推出了首款自研芯片澎湃S1，并搭载到了自家的小米5C上进行首销，但是市场反响并不是很好，而由芯片等不成熟技术攻克带来的“质量门”事件，更说明了小米想要突破高端线，技术是硬伤。</p>\n<p><b>小米想要突破高端防线，单纯依靠硬件堆砌远远不够，高价也很难被消费者买单，只有用核心技术打造竞争门槛，拉长与竞品之间的距离，小米才能真正去高端舞台角逐。</b></p>\n<p><b>小米难下沉</b></p>\n<p>高端之路一波三折，但小米下沉之路不能停。</p>\n<p><b>“让每个县城都有小米之家”，雷军在“米粉年夜饭”上曾对外披露2021年发展规划。然而，一年快过完了，小米还是难以下沉。</b></p>\n<p>小米开拓市场的决心很强，从去年开始，小米就在全国30多个省市、270个县市快速布局、扩张，并对线下渠道大刀阔斧的改革，专营店逐步退出渠道体系，通过升级、改造，将专卖店和授权店都改造成了小米之家。</p>\n<p>据小米最新披露的数据显示，在过去11个月中，小米之家已经下沉至全国超2200个县城，县城市场覆盖率从去年的30%迅猛增加到80%。而近一年以来，小米已经开了约8000家线下门店。</p>\n<p><img src=\"https://static.tigerbbs.com/ef57e99f84df8ef2530becff8475a8eb\" tg-width=\"1080\" tg-height=\"810\" referrerpolicy=\"no-referrer\"></p>\n<p>小米之家，图/小米之家官方微博</p>\n<p>扩张卓有成效，但是小米要下沉市场依然困难重重。</p>\n<p><b>小米下沉市场依靠的是低毛利高周转的性价比模式运作，但这样的模式也限制了小米的持续线下扩张。</b></p>\n<p>据钛媒体报道，雷军对性价比和线上市场的过分注重，导致小米经销商无法挣钱，手机行业人士也提到：“如果在2000元做一款90分的产品和1000元做一款70分的产品之间选择，他一定是选后者。”</p>\n<p><b>据蓝鲸财经报道，小米给经销商的返点在5%左右，业绩考核通过后再返1%—2%，总和不超过7%，相比于OPPO、VIVO给的15%-20%返点，远远难以满足经销商的口袋，而利润的高低直接影响了营销商的动力，让加盟商纷纷对小米敬而远之。</b></p>\n<p>而更令加盟商没有后顾之忧的售后服务上，OV线下渠道支撑下的售后服务更是甩了小米好几条街，据不少加盟商反映，小米在很多偏远地区，用户的手机坏了无地可修的状况明显。</p>\n<p>显而易见的是，加盟商更青睐于OV，因此小米的下沉突进也在面临更大的对手竞争。</p>\n<p>另据光子星球报道，OPPO和vivo给到授权店的折扣依据每月销量而定，拿货越多折扣越多，而且品牌也有降价补差政策，乡镇商家们拿货多了也不怕亏，同时还会有品牌专员教店主开店的技巧。</p>\n<p>和OV有专人直接到店为加盟商提供服务不同的是，小米通常需要加盟商自己线上联系。<b>据光子星球报道，小米给小商家的条件不多，而且拿货也有批量上的要求，这也更加让小本经营的加盟商望而却步。</b></p>\n<p>这一系列下沉市场的品牌政策与模式的竞争，也直接反映在了OV的开店规模上。</p>\n<p>据相关数据显示，vivo在2017年线下零售店数量已经达到25万家，OPPO在国内线下门店已经接近30万家，即使加上授权店，小米也与它们差距甚远。</p>\n<p>下沉市场蕴藏的巨大前景不言而喻，而线下销售一直占据着手机销售总量中的绝大比例，和OV相比，小米线下销售开始的时间太晚了，因此困难也越多。</p>\n<p>机海决逐，谁主沉浮，小米要走出三重困境，还要再加把力，如今专注于造车的雷军，也还需要带领小米手机继续突围。</p>","source":"lsy1628760297486","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>小米的三重困境</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n小米的三重困境\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-12-23 15:14 北京时间&nbsp;&nbsp;&nbsp;<a href=https://mp.weixin.qq.com/s/AMelPNTTiEwUyu6mZkfyOw><strong>一刻商业</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>寒冬降临，小米也正在面临三重困境。\n受手机市场整体疲软、同行竞争加剧以及供应链缺货的影响，根据小米三季报披露显示，小米手机出货量少于去年同期，销售收入也在海外市场的支持下勉强维持着正增长。\n单从三季报出货量锐减和销售收入的持平就可以看到，小米这张“成绩单”里早已袒露出困境的影子，而往深层看，小米陷入困局有迹可循。\n第一困，困于失人心。\n在今年第三季度期间，“为发烧而生”的小米真的“发烧”了。在黑猫...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/AMelPNTTiEwUyu6mZkfyOw\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/99b330c7a5fe2b62c4d008bd67f85ddd","relate_stocks":{"BK1193":"电脑硬件、储存设备及电脑周边","BK1523":"武汉本地概念股","BK1502":"双十一","BK1575":"同股不同权","01810":"小米集团-W","BK1607":"新IT概念","BK1506":"5G概念","BK1589":"北水核心资产","BK1521":"挪威政府全球养老基金持仓"},"source_url":"https://mp.weixin.qq.com/s/AMelPNTTiEwUyu6mZkfyOw","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1114592178","content_text":"寒冬降临，小米也正在面临三重困境。\n受手机市场整体疲软、同行竞争加剧以及供应链缺货的影响，根据小米三季报披露显示，小米手机出货量少于去年同期，销售收入也在海外市场的支持下勉强维持着正增长。\n单从三季报出货量锐减和销售收入的持平就可以看到，小米这张“成绩单”里早已袒露出困境的影子，而往深层看，小米陷入困局有迹可循。\n第一困，困于失人心。\n在今年第三季度期间，“为发烧而生”的小米真的“发烧”了。在黑猫投诉和小米论坛上，以“小米11、发烧”等为关键词进行搜索，维权售后帖成千上万，而 “主板故障、WIFI功能损坏”等串连而出的“质量门”事件也沸沸扬扬，就连小米MIX4也深陷“价格跳水”的信任危机。\n质量和信任危机频发，让小米痛失了不少忠实米粉，而这场危机中的主角——小米11和MIX4可都是小米冲击高端市场的旗舰机型。\n而这背后也将小米的第二困境展露无疑，是冲刺高端不顺。\n随着华为仍受制于芯片“封锁”，国内高端机市场出现空位，小米今年以来发布的11 Pro、11 Ultra、MIX FOLD和MIX4都是冲击高端机市场的重要旗子，然而缺少核心竞争力的硬件堆砌、标高价的高端套路，很难抢到空缺的高端市场份额。\n而华为的出局，直接让苹果重返中国第一，根据Counterpoint的数据显示，7月的中国高端智能手机市场份额中，苹果的市场份额占比高达63%，吃掉了大部分高端机市场。\n\n2021年7月中国高端智能手机市场份额，图/Counterpoint\n一边是被质疑是否有能力做好高端产品，另一边则是“性价比”的低价标签早已让消费者先入为主，小米想要突破高端线，无论是技术攻克，还是思想革新，短时间都很难扭转。\n小米往上走的高端之困一时无解，往下走下沉市场也被围困。\n这就是小米的第三困，困于难以下沉。\n小米今年在下沉市场投入了很大精力，打出的“县城清零”战略迫使着小米之家迅猛扩张，今年就已经推进了约8000家线下门店。\n情势看着一片大好，实则内外交困。在下沉市场的版图上，OPPO、vivo两个品牌已经根深蒂固，无论是区县渠道、大卖场、运营商门店均布局广泛。根据公开数据，OV在线下渠道的门店数量均在20多万家，而反观小米，截至今年10月线下门店刚刚突破1万家。\n门店规模体量差异巨大，由此产生的售后服务问题也很明显，因此在下沉市场中小米并非商家首选。\n\n小米之家门店，图/小米之家官方微博\n据光子星球报道，“OV利润空间大概能做到300左右，卖一部小米当季新机才50元”，荣米OV四家中，按利润高低排列依次为vivo、OPPO、荣耀、小米，低毛率劝退了不少县城乡镇加盟商。\n商家不待见，还要面对OV的竞争，小米的下沉困局也很难突破。\n小米的三重困局，说到底是困在了质量和渠道上。但同时不可否认的是，小米仍然握有角逐高端赛道的门票，而最终小米能否实现创始人雷军定下的三年拿下全球第一的目标？\n小米失人心\n“我们每台手机只赚5%的价格，超出的部分我们会返还给米粉”，曾已何时，雷军的经典语录还在米粉的支持声浪中口耳相传。\n而今年以来，小米的投诉却越来越频繁，无论是沸沸扬扬的“质量门”事件，还是高端旗舰机价格跳水等都重创了米粉的心，不少米粉都开始纷纷逃离。\n打开黑猫投诉App，在“小米11主板问题群”内，不断有消费者反映自己购买的小米11系列手机出现黑屏、发热、WiFi失效、主板故障等问题。\n“小米11WIFI问题换货后二次出现问题，要求退货”、“小米11出现大批量主板损坏问题，官方只换不修不退款退货”、“小米11Pro突然黑屏无法开机”……清一色的投诉让小米11系列质量问题显露无疑。\n\n黑猫投诉上关于小米手机的投诉，图/黑猫投诉APP\n根据硬件侠等专业数码博主拆机实践后给出的结论，小米11系列WIFI失效等问题频发，是质量组装粗糙造成的。\n小米11系列搭载了高通骁龙888八核处理器芯片，作为卖点的高配置却让功耗及发热更高，特别是在外界温度高，性能高负载运行的时候，主板CPU部分温度过高，这就会出现“发热”的问题。\n而WIFI模块在主板上的位置距离CPU并不远，经过温度传导，WIFI模块的固定焊接胶及脂就会出现溶解虚焊的现象，松动未固定在主板上，就直接导致了WiFi模块无法正常工作，而这一系列的关联也会造成主板故障的问题。\n质量是品牌的基石，但小米对于此事的态度却还是以“封堵”为主，没有一个大品牌售后该有的态度。\n在小米论坛里，官方对于含有“小米11主板、WIFI”等关键词的帖子都大批量地进行了删帖处理，各类网络自媒体、各大数码KOL也纷纷禁声，不遗余力地掩盖质量问题的事实，而小米官方短时间内也并未对此事进行及时的官方回复。\n一副息事宁人的冷漠态度让米粉彻底哗然，米粉专门成立了人数庞大的维权群，据国际金融报社报道，该群人数最多的时候一度逼近2000人。\n在声势浩大的维权行为之下，迫于舆论压力，小米官方最终承诺遇到WIFI故障等质量问题的11系列用户，在售后检测后支持更换新机处理，如果更换后的新机还出故障，支持7天退货、15天换货和一年保修，并赠送半年延保，“质量门”风波才得以平息。\n\n小米11，图/小米手机官方微博\n而“质量门”事件中的小米11可是小米重新冲击高端之路所发布的第二款机型，小米11Pro还被誉为“安卓机皇”，小米11 Ultra被誉为“安卓之光”，但不少米粉直接给出了差评。\n而更令米粉心寒的是，今年8月份上市的高端旗舰手机小米mix 4在上线才4个月，价格就开始了大跳水。\n小米mix 4刚发售时，价格达到了4999元，12GB+512GB顶配版更是达到了6299元。然而在销量不佳的局面下，小米各个版本的mix 4都直接减价1500元左右，顶配版更是跌到了4599元，掉了将近2000元。\n在黑猫投诉“小米mix4降价”的话题里，首发购买的忠实米粉不在少数，花了大价钱买来的手机，不到几个月价格就大跳水，更是打击了最宝贵的铁杆米粉群体。\n而小米最赖以自豪的MIUI系统也在黑猫投诉里饱受争议，虽然功能性愈加丰富，但却忽略了系统底层的问题，导致后续系统BUG频出，也大大影响了用户体验，令米粉感叹失望。\n作为冲击高端市场的重要棋子，小米11系列手机却给米粉带来了质量危机，而发布不久的小米mix4更是引发了品牌信任危机，集体维权现象的出现无疑为小米高端之路蒙上了一层阴影。\n小米失去人心，还能走好高端之路吗？\n小米离“苹果”还差100个“华为”\n小米的高端之路不好走。\n在踏上高端之路前，小米已经极力在摆脱“低端”“廉价”的标签，2019 年初，公司将红米和小米品牌独立运营，出于对品牌独立的考量，红米品牌继续专注极致性价比，主攻电商市场，而小米品牌专注中高端和新零售。\n小米手机由此担任起高端的重任，但高端的口号喊起来容易，真正落地执行却是困难重重。\n自小米10系列手机开始，小米就开始了冲击高端之路。\n今年以来，小米在3月推出小米11 Pro、11 Ultra和MIX FOLD三款高端旗舰后，又在8月推出下半年主打旗舰机小米MIX4，对夺取高端手机市场份额信心满满。\n\n小米MIX4，图/小米手机官方微博\n然而被雷军寄予厚望的小米MIX4手机销量却不容乐观，根据小米三季度财报显示，小米每部智能手机的平均售价（ASP）为1090.5元人民币，整体销量还是以中低端手机出货为主。\n另据小米2021年Q3季度财报披露，该季度小米营收780.6亿元，同比增长8.2%。其中，占据营收61.3%的手机业务，营收478亿元，同比增长0.5%，环比下降19.1%。出货量与今年Q2相比，减少900万部，环比下降17%；与去年Q3相比，同比下降了5.8%。\n显而易见，小米手机整体出货量都在下滑，进军高端市场并没有拉动品牌溢价能力，低价快出依旧是小米的保护伞，小米高端旗舰手机的确有点卖不动了。\n纵观国内高端手机市场，华为的P系列和Mate系列，是目前国产手机中最能打，甚至是唯一能与苹果三星对抗的高端机型，但华为却受制于芯片危机，无奈让出了一大块市场份额。\n而小米推出的高端战略，在华为高端机出局之后，应该说是恰逢其时，可遗憾的是，小米及其它四大国产品牌都没有能接住华为让出的高端手机市场份额，苹果借着iPhone13的春风重返中国第一。\n根据专业调研机构CINNO Research的10月份数据显示，苹果手机销量第一，而小米排在第五位。在没有了华为这个竞争对手之后，苹果手机在高端领域没有任何压力，在国产手机销量都在下滑的情况下，苹果手机实现了同比增长155%的成绩，其销量也遥遥领先于所有的国产手机品牌，在国内高端机市场一枝独秀、难以撼动。\n\n而反观小米，想要在高端机市场争夺一席之地，和“苹果”之间，可能还隔着100个“华为”。\n小米从2011年发布首款手机开始，便一直被戏谑为“组装厂”，太过于依赖供应链生存，更是缺少自己独有的技术底蕴，而技术才是突破高端市场的钥匙。\n纵观全球手机市场，任何一个品牌在高端市场能屹立不倒，技术领域基本都是有竞争力的，就像苹果拥有着强大的A系列芯片、备受好评的iOS系统，华为拥有着自研的麒麟芯片和鸿蒙OS系统等。\n虽然在2017年，小米推出了首款自研芯片澎湃S1，并搭载到了自家的小米5C上进行首销，但是市场反响并不是很好，而由芯片等不成熟技术攻克带来的“质量门”事件，更说明了小米想要突破高端线，技术是硬伤。\n小米想要突破高端防线，单纯依靠硬件堆砌远远不够，高价也很难被消费者买单，只有用核心技术打造竞争门槛，拉长与竞品之间的距离，小米才能真正去高端舞台角逐。\n小米难下沉\n高端之路一波三折，但小米下沉之路不能停。\n“让每个县城都有小米之家”，雷军在“米粉年夜饭”上曾对外披露2021年发展规划。然而，一年快过完了，小米还是难以下沉。\n小米开拓市场的决心很强，从去年开始，小米就在全国30多个省市、270个县市快速布局、扩张，并对线下渠道大刀阔斧的改革，专营店逐步退出渠道体系，通过升级、改造，将专卖店和授权店都改造成了小米之家。\n据小米最新披露的数据显示，在过去11个月中，小米之家已经下沉至全国超2200个县城，县城市场覆盖率从去年的30%迅猛增加到80%。而近一年以来，小米已经开了约8000家线下门店。\n\n小米之家，图/小米之家官方微博\n扩张卓有成效，但是小米要下沉市场依然困难重重。\n小米下沉市场依靠的是低毛利高周转的性价比模式运作，但这样的模式也限制了小米的持续线下扩张。\n据钛媒体报道，雷军对性价比和线上市场的过分注重，导致小米经销商无法挣钱，手机行业人士也提到：“如果在2000元做一款90分的产品和1000元做一款70分的产品之间选择，他一定是选后者。”\n据蓝鲸财经报道，小米给经销商的返点在5%左右，业绩考核通过后再返1%—2%，总和不超过7%，相比于OPPO、VIVO给的15%-20%返点，远远难以满足经销商的口袋，而利润的高低直接影响了营销商的动力，让加盟商纷纷对小米敬而远之。\n而更令加盟商没有后顾之忧的售后服务上，OV线下渠道支撑下的售后服务更是甩了小米好几条街，据不少加盟商反映，小米在很多偏远地区，用户的手机坏了无地可修的状况明显。\n显而易见的是，加盟商更青睐于OV，因此小米的下沉突进也在面临更大的对手竞争。\n另据光子星球报道，OPPO和vivo给到授权店的折扣依据每月销量而定，拿货越多折扣越多，而且品牌也有降价补差政策，乡镇商家们拿货多了也不怕亏，同时还会有品牌专员教店主开店的技巧。\n和OV有专人直接到店为加盟商提供服务不同的是，小米通常需要加盟商自己线上联系。据光子星球报道，小米给小商家的条件不多，而且拿货也有批量上的要求，这也更加让小本经营的加盟商望而却步。\n这一系列下沉市场的品牌政策与模式的竞争，也直接反映在了OV的开店规模上。\n据相关数据显示，vivo在2017年线下零售店数量已经达到25万家，OPPO在国内线下门店已经接近30万家，即使加上授权店，小米也与它们差距甚远。\n下沉市场蕴藏的巨大前景不言而喻，而线下销售一直占据着手机销售总量中的绝大比例，和OV相比，小米线下销售开始的时间太晚了，因此困难也越多。\n机海决逐，谁主沉浮，小米要走出三重困境，还要再加把力，如今专注于造车的雷军，也还需要带领小米手机继续突围。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1954,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":691567221,"gmtCreate":1640222336764,"gmtModify":1640226733629,"author":{"id":"3516213519402224","authorId":"3516213519402224","name":"水水_0674","avatar":"https://static.tigerbbs.com/35083b337d9214631b9d41f820170a2f","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3516213519402224","authorIdStr":"3516213519402224"},"themes":[],"htmlText":"<a 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href=\"https://laohu8.com/S/01810\">$小米集团-W(01810)$</a>云米是是小米高管里哪家亲戚开的吧，这个营销费远远大于研发费的贴牌公司是怎么在有品了一直推荐的。这种价值观与小米严重不符的生态链企业扶植力度如此之大可见小米管理有多乱。","text":"$小米集团-W(01810)$云米是是小米高管里哪家亲戚开的吧，这个营销费远远大于研发费的贴牌公司是怎么在有品了一直推荐的。这种价值观与小米严重不符的生态链企业扶植力度如此之大可见小米管理有多乱。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/864272760","isVote":1,"tweetType":1,"viewCount":2863,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3494281781797251","authorId":"3494281781797251","name":"Clumsypig","avatar":"https://static.tigerbbs.com/0b15f83d2e489f283f51b78126066b4e","crmLevel":1,"crmLevelSwitch":0,"idStr":"3494281781797251","authorIdStr":"3494281781797251"},"content":"云米，紫米，石头科技都是小米的孵化公司，实际上就是一家的","text":"云米，紫米，石头科技都是小米的孵化公司，实际上就是一家的","html":"云米，紫米，石头科技都是小米的孵化公司，实际上就是一家的"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":869810019,"gmtCreate":1632271662831,"gmtModify":1632271662831,"author":{"id":"3516213519402224","authorId":"3516213519402224","name":"水水_0674","avatar":"https://static.tigerbbs.com/35083b337d9214631b9d41f820170a2f","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3516213519402224","authorIdStr":"3516213519402224"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/01810\">$小米集团-W(01810)$</a>小米11是怎么做出这么垃圾的产品的，4000多的手机没有2000多手机体验好，小米的员工良心真就不会痛吗？","listText":"<a href=\"https://laohu8.com/S/01810\">$小米集团-W(01810)$</a>小米11是怎么做出这么垃圾的产品的，4000多的手机没有2000多手机体验好，小米的员工良心真就不会痛吗？","text":"$小米集团-W(01810)$小米11是怎么做出这么垃圾的产品的，4000多的手机没有2000多手机体验好，小米的员工良心真就不会痛吗？","images":[{"img":"https://static.tigerbbs.com/caf6992793170f43696228f070172122","width":"1080","height":"2400"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":4,"repostSize":0,"link":"https://laohu8.com/post/869810019","isVote":1,"tweetType":1,"viewCount":1733,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3491340608659749","authorId":"3491340608659749","name":"砸锅哥","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":0,"idStr":"3491340608659749","authorIdStr":"3491340608659749"},"content":"召回问题手机不难吧，国内这几年不光手机，所有行业竞争环境激烈且成熟，奔驰那种要客人一哭二闹三上吊才肯认错的厂商早已没有生存空间。","text":"召回问题手机不难吧，国内这几年不光手机，所有行业竞争环境激烈且成熟，奔驰那种要客人一哭二闹三上吊才肯认错的厂商早已没有生存空间。","html":"召回问题手机不难吧，国内这几年不光手机，所有行业竞争环境激烈且成熟，奔驰那种要客人一哭二闹三上吊才肯认错的厂商早已没有生存空间。"}],"imageCount":1,"langContent":"CN","totalScore":0},{"id":860677080,"gmtCreate":1632180168840,"gmtModify":1632180168840,"author":{"id":"3516213519402224","authorId":"3516213519402224","name":"水水_0674","avatar":"https://static.tigerbbs.com/35083b337d9214631b9d41f820170a2f","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3516213519402224","authorIdStr":"3516213519402224"},"themes":[],"htmlText":"大a微调50%释放一点风险","listText":"大a微调50%释放一点风险","text":"大a微调50%释放一点风险","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/860677080","repostId":"2169681401","repostType":4,"repost":{"id":"2169681401","kind":"news","pubTimestamp":1632173580,"share":"https://www.laohu8.com/m/news/2169681401?lang=&edition=full","pubTime":"2021-09-21 05:33","market":"us","language":"zh","title":"外媒头条：大摩警告美股暴跌20%的可能性增大","url":"https://stock-news.laohu8.com/highlight/detail?id=2169681401","media":"新浪美股","summary":"　　摩根士丹利表示，随着一些经济指标开始恶化，美国股市可能会大幅回调。　　摩根士丹利首席美股策略师Mike Wilson在给客户的一份报告中表示，市场正处于“冰”与“火”方向的岔路口，并似乎开始走下坡路。　　摩根士丹利表示，可能延长市场下跌的因素包括盈利下调、消费者信心疲软以及采购经理人指数数据不佳。Wilson表示，新冠救助计划的结束可能会使经济恢复正常化的过程比许多人预期的更加艰难。","content":"<p><b>全球财经媒体昨夜今晨共同关注的头条新闻主要有：</b></p>\n<blockquote>\n <b>1、大摩：美股暴跌20%的可能性增大 市场正处“冰”与“火”岔路口</b>\n</blockquote>\n<blockquote>\n <b>2、比特币一度重挫逾10% 萨尔瓦多总统坚信抄底必胜法</b>\n</blockquote>\n<blockquote>\n <b>3、财经名嘴：美股“抛售期”可能会持续数周 逢低买入为时过早</b>\n</blockquote>\n<blockquote>\n <b>4、美国新冠死亡人数超过百年前的大流感 专家称原本可以避免</b>\n</blockquote>\n<blockquote>\n <b>5、美国9月住宅建筑商信心出现五个月来首次上升</b>\n</blockquote>\n<blockquote>\n <b>6、比特币不像数字黄金 更像是高风险股票</b>\n</blockquote>\n<p><img src=\"https://static.tigerbbs.com/18824185b7fe2d0f6f2926dbccbe1c0a\" tg-width=\"550\" tg-height=\"367\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>大摩：美股暴跌20%的可能性增大 市场正处“冰”与“火”岔路口</b></p>\n<p><a href=\"https://laohu8.com/S/MS\">摩根士丹利</a>表示，随着一些经济指标开始恶化，美国股市可能会大幅回调。</p>\n<p>摩根士丹利首席美股策略师Mike Wilson在给客户的一份报告中表示，市场正处于“冰”与“火”方向的岔路口，并似乎开始走下坡路。</p>\n<p>摩根士丹利表示，可能延长市场下跌的因素包括盈利下调、消费者信心疲软以及采购经理人指数（PMI）数据不佳。Wilson表示，新冠救助计划的结束可能会使经济恢复正常化的过程比许多人预期的更加艰难。</p>\n<p>“鉴于这次衰退期间采取了非同寻常的财政刺激措施，我们担心，不可避免的增长减速将比目前预期的严重得多。这是‘冰’的情景，并可能会导致标普500指数出现比正常周期中期更大的过渡修正——即 20%的修正，”该报告称。</p>\n<p><img src=\"https://static.tigerbbs.com/efff1ba5fb6313b1cce4bfb7b8dde08f\" tg-width=\"550\" tg-height=\"378\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>比特币一度重挫逾10% 萨尔瓦多总统坚信抄底必胜法</b></p>\n<p>萨尔瓦多正在对目前下跌的比特币加倍押注，其总统表示，“如果逢低买入，那你就永远不可能被击败”。</p>\n<p>总统Nayib Bukele在社交媒体上写道，趁比特币最近的跌势，萨尔瓦多又买了150枚比特币，总数达到700枚。 其周日晚间发表上述评论，周一比特币跌势加速。</p>\n<p>自从Bukele在9月6日宣布首次购买比特币以来，该加密货币已经贬值约16%。按当前价格计算，萨尔瓦多所持的比特币总价值约3，100万美元。</p>\n<p>周一比特币和其他数字货币悉数下跌。比特币在纽约时段一度下跌10.7%至42522美元，创8月初以来最低水平。</p>\n<p><img src=\"https://static.tigerbbs.com/e8b886bcbce58db0d0ab99eadfc3c689\" tg-width=\"550\" tg-height=\"309\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>财经名嘴：美股“抛售期”可能会持续数周 逢低买入为时过早</b></p>\n<p>财经媒体名嘴Jim Cramer周一表示，美国股市正处于“抛售期”，可能会持续数周，他建议投资者采取相应行动。</p>\n<p>“我们一直在告诉人们卖出股票。告诉人们抛售股票是不舒服的。我不会停止这样做。 我会继续认为人们应该卖出股票，”Cramer周一称。</p>\n<p>Cramer从上周五开始就一直在对9月下半月的美股表现发出警告。9月和10月通常是历史上最严重的季节性疲软时期。</p>\n<p>Cramer表示，他还没有看到股票的买入水平。一系列新出现的投资风险导致投资者普遍抛售，包括美国为提高债务上限的斗争以及美联储何时可能会开始减少债券购买等。</p>\n<p><img src=\"https://static.tigerbbs.com/791fc3e79a1358bba58eb2358d440b7c\" tg-width=\"480\" tg-height=\"329\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>美国新冠死亡人数超过百年前的大流感 专家称原本可以避免</b></p>\n<p>美国的Covid-19大流行病死亡人数在周一超过了1918年流感大流行，许多专家表示，在疫苗研制成功后，这种情况原本可以避免。</p>\n<p>根据约翰霍普金斯大学的数据，自大流行病爆发以来，美国报告的染疫死亡人数已经达到675446人，超过了一个世纪前流感大流行估计67.5万人的死亡人数。</p>\n<p>超越百年前大流感死亡人数是在Covid-19疫苗已经普及的背景下发生的。该疫苗以创纪录的速度研发成功，展示了过去一个世纪医学科学的非凡进步。然而，大约7000万符合条件的美国人拒绝了疫苗，其中许多人受到共和党政客和保守派媒体的鼓动而做出了这种选择。</p>\n<p>“有现代医药的情况下还有这么多人死亡真是令人痛苦，” Scripps Translational Research Institute的Eric Topol说，他指出1918年没有呼吸机或疫苗。“我们所看到的数字完全不是美国应该出现的。”</p>\n<p><img src=\"https://static.tigerbbs.com/11dcbff7c05da6d67fa4e33630eeba19\" tg-width=\"550\" tg-height=\"309\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><b>美国9月住宅建筑商信心出现五个月来首次上升</b></p>\n<p>美国住宅建筑商信心在9月份攀升，因木材价格下跌并且住房需求强劲。</p>\n<p>全国住宅建筑商协会（NAHB）/<a href=\"https://laohu8.com/S/WFC\">富国银行</a>周一公布的数据显示，建筑商信心指数五个月来首次攀升，从8月的75升至76。媒体调查经济学家预期中值是略降至74。</p>\n<p>在建筑商因原材料价格下滑而获得喘息之际，房地产市场仍然强劲，并且房价继续上涨。NAHB表示，住房负担能力将是未来几个季度的一个关键挑战。</p>\n<p><img src=\"https://static.tigerbbs.com/c82536c34df3d3bf81ffa9bb82406bf8\" tg-width=\"550\" tg-height=\"299\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"><b>比特币不像数字黄金 更像是高风险股票</b></p>\n<p>当华尔街为加密货币辩护时，会大谈特谈投资多元化的好处。但是当金融市场下跌时，比特币却有一个令人尴尬的习惯：往往会追随市场一道下跌。</p>\n<p>比特币周一一度下挫11%。相关性分析显示，美国股市和比特币有较高的一致性，两者之间的关联度达到一年来的最高水平。</p>\n<p>一种解释是，比特币仍然是一种高波动性的投资目标，这意味着当投资者开始降低投资组合的风险时，他们就会开始抛售加密货币。</p>\n<p>加密货币交易所Luno驻新加坡的亚太区主管Vijay Ayyar表示，当前重大新闻事件的背景解释了为什么比特币和股票之间的联系更加紧密。他说，鉴于美联储即将开会讨论减码货币刺激，市场内存在着一些不确定性。</p>","source":"sina","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>外媒头条：大摩警告美股暴跌20%的可能性增大</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n外媒头条：大摩警告美股暴跌20%的可能性增大\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-21 05:33 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/stock/usstock/c/2021-09-21/doc-iktzqtyt7164111.shtml><strong>新浪美股</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>全球财经媒体昨夜今晨共同关注的头条新闻主要有：\n\n1、大摩：美股暴跌20%的可能性增大 市场正处“冰”与“火”岔路口\n\n\n2、比特币一度重挫逾10% 萨尔瓦多总统坚信抄底必胜法\n\n\n3、财经名嘴：美股“抛售期”可能会持续数周 逢低买入为时过早\n\n\n4、美国新冠死亡人数超过百年前的大流感 专家称原本可以避免\n\n\n5、美国9月住宅建筑商信心出现五个月来首次上升\n\n\n6、比特币不像数字黄金 更像是高风险...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/usstock/c/2021-09-21/doc-iktzqtyt7164111.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d2488184ce4815610e2426c10250da75","relate_stocks":{"VIXY":"波动率短期期货指数ETF",".DJI":"道琼斯","UVXY":"1.5倍做多恐慌指数短期期货ETF",".IXIC":"NASDAQ Composite","TVIX":"二倍做多VIX波动率指数短期期权ETN","MS":"摩根士丹利",".SPX":"S&P 500 Index","SVXY":"0.5倍做空波动率指数短期期货ETF"},"source_url":"https://finance.sina.com.cn/stock/usstock/c/2021-09-21/doc-iktzqtyt7164111.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","article_id":"2169681401","content_text":"全球财经媒体昨夜今晨共同关注的头条新闻主要有：\n\n1、大摩：美股暴跌20%的可能性增大 市场正处“冰”与“火”岔路口\n\n\n2、比特币一度重挫逾10% 萨尔瓦多总统坚信抄底必胜法\n\n\n3、财经名嘴：美股“抛售期”可能会持续数周 逢低买入为时过早\n\n\n4、美国新冠死亡人数超过百年前的大流感 专家称原本可以避免\n\n\n5、美国9月住宅建筑商信心出现五个月来首次上升\n\n\n6、比特币不像数字黄金 更像是高风险股票\n\n\n大摩：美股暴跌20%的可能性增大 市场正处“冰”与“火”岔路口\n摩根士丹利表示，随着一些经济指标开始恶化，美国股市可能会大幅回调。\n摩根士丹利首席美股策略师Mike Wilson在给客户的一份报告中表示，市场正处于“冰”与“火”方向的岔路口，并似乎开始走下坡路。\n摩根士丹利表示，可能延长市场下跌的因素包括盈利下调、消费者信心疲软以及采购经理人指数（PMI）数据不佳。Wilson表示，新冠救助计划的结束可能会使经济恢复正常化的过程比许多人预期的更加艰难。\n“鉴于这次衰退期间采取了非同寻常的财政刺激措施，我们担心，不可避免的增长减速将比目前预期的严重得多。这是‘冰’的情景，并可能会导致标普500指数出现比正常周期中期更大的过渡修正——即 20%的修正，”该报告称。\n\n比特币一度重挫逾10% 萨尔瓦多总统坚信抄底必胜法\n萨尔瓦多正在对目前下跌的比特币加倍押注，其总统表示，“如果逢低买入，那你就永远不可能被击败”。\n总统Nayib Bukele在社交媒体上写道，趁比特币最近的跌势，萨尔瓦多又买了150枚比特币，总数达到700枚。 其周日晚间发表上述评论，周一比特币跌势加速。\n自从Bukele在9月6日宣布首次购买比特币以来，该加密货币已经贬值约16%。按当前价格计算，萨尔瓦多所持的比特币总价值约3，100万美元。\n周一比特币和其他数字货币悉数下跌。比特币在纽约时段一度下跌10.7%至42522美元，创8月初以来最低水平。\n\n财经名嘴：美股“抛售期”可能会持续数周 逢低买入为时过早\n财经媒体名嘴Jim Cramer周一表示，美国股市正处于“抛售期”，可能会持续数周，他建议投资者采取相应行动。\n“我们一直在告诉人们卖出股票。告诉人们抛售股票是不舒服的。我不会停止这样做。 我会继续认为人们应该卖出股票，”Cramer周一称。\nCramer从上周五开始就一直在对9月下半月的美股表现发出警告。9月和10月通常是历史上最严重的季节性疲软时期。\nCramer表示，他还没有看到股票的买入水平。一系列新出现的投资风险导致投资者普遍抛售，包括美国为提高债务上限的斗争以及美联储何时可能会开始减少债券购买等。\n\n美国新冠死亡人数超过百年前的大流感 专家称原本可以避免\n美国的Covid-19大流行病死亡人数在周一超过了1918年流感大流行，许多专家表示，在疫苗研制成功后，这种情况原本可以避免。\n根据约翰霍普金斯大学的数据，自大流行病爆发以来，美国报告的染疫死亡人数已经达到675446人，超过了一个世纪前流感大流行估计67.5万人的死亡人数。\n超越百年前大流感死亡人数是在Covid-19疫苗已经普及的背景下发生的。该疫苗以创纪录的速度研发成功，展示了过去一个世纪医学科学的非凡进步。然而，大约7000万符合条件的美国人拒绝了疫苗，其中许多人受到共和党政客和保守派媒体的鼓动而做出了这种选择。\n“有现代医药的情况下还有这么多人死亡真是令人痛苦，” Scripps Translational Research Institute的Eric Topol说，他指出1918年没有呼吸机或疫苗。“我们所看到的数字完全不是美国应该出现的。”\n\n美国9月住宅建筑商信心出现五个月来首次上升\n美国住宅建筑商信心在9月份攀升，因木材价格下跌并且住房需求强劲。\n全国住宅建筑商协会（NAHB）/富国银行周一公布的数据显示，建筑商信心指数五个月来首次攀升，从8月的75升至76。媒体调查经济学家预期中值是略降至74。\n在建筑商因原材料价格下滑而获得喘息之际，房地产市场仍然强劲，并且房价继续上涨。NAHB表示，住房负担能力将是未来几个季度的一个关键挑战。\n比特币不像数字黄金 更像是高风险股票\n当华尔街为加密货币辩护时，会大谈特谈投资多元化的好处。但是当金融市场下跌时，比特币却有一个令人尴尬的习惯：往往会追随市场一道下跌。\n比特币周一一度下挫11%。相关性分析显示，美国股市和比特币有较高的一致性，两者之间的关联度达到一年来的最高水平。\n一种解释是，比特币仍然是一种高波动性的投资目标，这意味着当投资者开始降低投资组合的风险时，他们就会开始抛售加密货币。\n加密货币交易所Luno驻新加坡的亚太区主管Vijay Ayyar表示，当前重大新闻事件的背景解释了为什么比特币和股票之间的联系更加紧密。他说，鉴于美联储即将开会讨论减码货币刺激，市场内存在着一些不确定性。","news_type":1},"isVote":1,"tweetType":1,"viewCount":922,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":882957691,"gmtCreate":1631657384413,"gmtModify":1631657384413,"author":{"id":"3516213519402224","authorId":"3516213519402224","name":"水水_0674","avatar":"https://static.tigerbbs.com/35083b337d9214631b9d41f820170a2f","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3516213519402224","authorIdStr":"3516213519402224"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/01810\">$小米集团-W(01810)$</a>iphone13太香了，小米11做的屎一样太失望了准备换回苹果。","listText":"<a href=\"https://laohu8.com/S/01810\">$小米集团-W(01810)$</a>iphone13太香了，小米11做的屎一样太失望了准备换回苹果。","text":"$小米集团-W(01810)$iphone13太香了，小米11做的屎一样太失望了准备换回苹果。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/882957691","isVote":1,"tweetType":1,"viewCount":1125,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":886616103,"gmtCreate":1631585127402,"gmtModify":1631585448180,"author":{"id":"3516213519402224","authorId":"3516213519402224","name":"水水_0674","avatar":"https://static.tigerbbs.com/35083b337d9214631b9d41f820170a2f","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3516213519402224","authorIdStr":"3516213519402224"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/01810\">$小米集团-W(01810)$</a>太垃圾了","listText":"<a href=\"https://laohu8.com/S/01810\">$小米集团-W(01810)$</a>太垃圾了","text":"$小米集团-W(01810)$太垃圾了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/886616103","isVote":1,"tweetType":1,"viewCount":1300,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":883554475,"gmtCreate":1631258866597,"gmtModify":1631258866597,"author":{"id":"3516213519402224","authorId":"3516213519402224","name":"水水_0674","avatar":"https://static.tigerbbs.com/35083b337d9214631b9d41f820170a2f","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3516213519402224","authorIdStr":"3516213519402224"},"themes":[],"htmlText":"太少了一年90万还差不多","listText":"太少了一年90万还差不多","text":"太少了一年90万还差不多","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/883554475","repostId":"1196822339","repostType":4,"repost":{"id":"1196822339","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1631240402,"share":"https://www.laohu8.com/m/news/1196822339?lang=&edition=full","pubTime":"2021-09-10 10:20","market":"hk","language":"zh","title":"消息人士称小米汽车计划2024年上半年出车，小米回应","url":"https://stock-news.laohu8.com/highlight/detail?id=1196822339","media":"老虎资讯综合","summary":"9月10日讯，多位接触到某零部件巨头的知情人士向36氪透露，近几个月，小米方面一直与该零部件公司洽谈合作，并披露了小米汽车的初步计划，表示“小米汽车计划在2024年上半年出车。”其中一位消息人士告诉3","content":"<p>9月10日讯，多位接触到某零部件巨头的知情人士向36氪透露，近几个月，小米方面一直与该零部件公司洽谈合作，并披露了小米汽车的初步计划，表示“小米汽车计划在2024年上半年出车。”其中一位消息人士告诉36氪，小米汽车的野心很大，计划在2024年出车后，此后三年，每年推出一款新车，“而这三年的总销量要达到90万辆。”针对上述信息，小米集团向36氪表示：不予置评。（36氪）</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>消息人士称小米汽车计划2024年上半年出车，小米回应</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n消息人士称小米汽车计划2024年上半年出车，小米回应\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-09-10 10:20</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>9月10日讯，多位接触到某零部件巨头的知情人士向36氪透露，近几个月，小米方面一直与该零部件公司洽谈合作，并披露了小米汽车的初步计划，表示“小米汽车计划在2024年上半年出车。”其中一位消息人士告诉36氪，小米汽车的野心很大，计划在2024年出车后，此后三年，每年推出一款新车，“而这三年的总销量要达到90万辆。”针对上述信息，小米集团向36氪表示：不予置评。（36氪）</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/a641899d158b6ab663d7d69913893106","relate_stocks":{"01810":"小米集团-W"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1196822339","content_text":"9月10日讯，多位接触到某零部件巨头的知情人士向36氪透露，近几个月，小米方面一直与该零部件公司洽谈合作，并披露了小米汽车的初步计划，表示“小米汽车计划在2024年上半年出车。”其中一位消息人士告诉36氪，小米汽车的野心很大，计划在2024年出车后，此后三年，每年推出一款新车，“而这三年的总销量要达到90万辆。”针对上述信息，小米集团向36氪表示：不予置评。（36氪）","news_type":1},"isVote":1,"tweetType":1,"viewCount":1627,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":883697381,"gmtCreate":1631236655343,"gmtModify":1631236655343,"author":{"id":"3516213519402224","authorId":"3516213519402224","name":"水水_0674","avatar":"https://static.tigerbbs.com/35083b337d9214631b9d41f820170a2f","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3516213519402224","authorIdStr":"3516213519402224"},"themes":[],"htmlText":"<a 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