Anqin的个人主页 - 老虎社区

Anqin

Anqin

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IP属地：广东

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0勋章

11-22

$百度集团-SW(09888)$ 击穿80了。。。。我之前预测的灵验了。。。才过不到一个季度

09-30

也会导致内容无灵魂，最终导致生态质量下降

在百度，我们看到了内容创业的新机会和确定性

09-22

百度副总裁。。。呵呵

生成式人工智能可改写《黑神话：悟空》结局？百度王颖这样说

09-12

他不是开发者

百度何俊杰：现已跑通智能体生态闭环直言“人人可开发”

09-11

$百度集团-SW(09888)$

09-06

$百度集团-SW(09888)$ 我上次已经预言了跌破80到70+，没想到这么快啊。随着基本盘的逐步萎缩，还会持续掉

08-24

$百度集团-SW(09888)$ 百度有望到70美元每股。

08-23

$百度(BIDU)$ 今年有望跌破80美元

08-02

今年百度股价什么时候出现过190美元的水位？？

百度老板娘马冬敏再减持，网友：“萝卜快跑变成了东敏快跑”

06-22

$百度集团-SW(09888)$ 自从玩人力的ss和玩报表的ly来了后，裁员都已经把大动脉给裁光了，越来越作死

2023-12-06

但始终改变不了百度股价下跌的趋势

抱歉，原内容已删除

2023-11-29

正常

DNSPod创始人指责小度智能屏后台偷带宽，一个月上传数据6T

2023-02-21

chatgpt产出的结果可能导致安全监管更难，更容易被block或者导致品牌受损。据说百度已经被罚

我发自内心期望，有公司能干翻百度

2022-08-02

百度快照因为耗费太多成本而被下线

百度搜索快照功能消失，国产大飞机C919完成取证试飞，蔚来又一新品牌披露，每日优鲜否认资金断链，这就是今天的其它大新闻！

2022-04-02

华尔街为了抄底不择手段

$100 Invested In Baidu 15 Years Ago Would Be Worth This Much

去老虎APP查看更多动态

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href=\"https://laohu8.com/S/09888\">$百度集团-SW(09888)$&nbsp;</a><v-v data-views=\"0\"></v-v> 击穿80了。。。。我之前预测的灵验了。。。才过不到一个季度","listText":"<a href=\"https://laohu8.com/S/09888\">$百度集团-SW(09888)$&nbsp;</a><v-v data-views=\"0\"></v-v> 击穿80了。。。。我之前预测的灵验了。。。才过不到一个季度","text":"$百度集团-SW(09888)$ 击穿80了。。。。我之前预测的灵验了。。。才过不到一个季度","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/373728427847728","isVote":1,"tweetType":1,"viewCount":451,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":354871938175144,"gmtCreate":1727648271081,"gmtModify":1727648273033,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"也会导致内容无灵魂，最终导致生态质量下降","listText":"也会导致内容无灵魂，最终导致生态质量下降","text":"也会导致内容无灵魂，最终导致生态质量下降","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/354871938175144","repostId":"2471888993","repostType":2,"repost":{"id":"2471888993","kind":"highlight","weMediaInfo":{"introduction":"既有深度，又有响度，研究古典互联网。","home_visible":1,"media_name":"深响","id":"1038713350","head_image":"https://static.tigerbbs.com/f5b431abf34240f5bf6064f88f02fa9d"},"pubTimestamp":1727578800,"share":"https://www.laohu8.com/m/news/2471888993?lang=&edition=full","pubTime":"2024-09-29 11:00","market":"sh","language":"zh","title":"在百度，我们看到了内容创业的新机会和确定性","url":"https://stock-news.laohu8.com/highlight/detail?id=2471888993","media":"深响","summary":"在今年5月举办的百度移动生态万象大会上，我们看到了一组逆势增长的数据：过去一年，百家号获得分润的作者数量年同比增加了80%，近半年创作者收入增长超过30%。孙洪鹤向我们解释自己如今主要做百家号，一大原因在于百度APP独特的推荐机制——“搜推结合”，让好内容被看到、有收益这件事更有确定性。今年年初，百度针对内容生态做组织架构调整，以分发为调整重心，打通了内容生产-分发-用户消费的整个链条。","content":"<html><body><div><p><img src=\"https://static.tigerbbs.com/9fbe3bf0ac50404e8cc963adf9764a0d\"/></p><p><img src=\"https://static.tigerbbs.com/41d2dca24b4d4fa1b5da30a984961f19\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><span>©️深响原创 · </span><span>作者｜吕玥</span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">曾经光鲜亮丽的内容创作者们，如今大多都会有相同感触：“靠内容赚钱越来越难了。”</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">一些粉丝千万的头部博主选择停更，提到的原因往往是收益下滑让他们难以为继。那些坚持更新的中腰部博主们，也常在视频中坦率地分享涨粉、商业化等难点。还有不少对内容满怀憧憬、全职投身创作的新人，一年到头发现收入还没原来上班工资高。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在当下这个内容大繁荣时代里，创作者如何体面、持续赚钱似乎成了个“天问”。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">过去踩着平台崛起风口快速成长的路径，在当下已经不可复制。如今人人都在看内容，创作者却都为生存而焦虑。内容本被认为是零成本、好启动的领域，似乎创意才华就是唯一门槛。但内容创业在当下看起来更像是种过时、投机、碰运气的操作。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">创作者还有稳定的生存路径？未来还会有新红利可把握吗？中小创作者和新人还有成长机会吗？这个领域是否还有足够的上升空间？</span></p><p><img src=\"https://static.tigerbbs.com/7cc660c72aff44948223e4f4704c2180\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">真实的内容创业生态</span></strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">事实上，自互联网发展让内容创作彻底平权后，内容供给侧竞争就始终激烈。从博客、微博、公众号，到短视频、内容社区，总是有人退场也有人上场。而十多年的更迭发展，塑造了当下这个特点鲜明的内容创业生态。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">从创作者角度看，内容生产趋于工业化，专业团队懂用户爽点、市场趋势和热点，就会比个体创意见地的市场反馈好。而从平台角度，内容生态的成熟意味着创作者金字塔结构的生成，中腰部和新人的上升难度大。同时基础内容饱和，平台扶持自然会更看重细分热门领域，而非大规模扶持所有人。抖音对文艺院团直播的扶持、快手对新农人创作的支持以及今年各大平台对短剧的关注都是如此。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">这种演进和变化是种必然，不过也确实让很多创作者“体感”生存难度越来越大。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">最突出的问题在于流量。</span></strong></span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">创作者会发现，即便内容保持着相同风格和品质，但能触达的流量体量却不如以前。而怎么能提升推荐、播放量也变成了玄学，没有准确答案。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">商业模式专家孙洪鹤从2018年起在互联网上创作内容，他提到过去如果拥有100万粉丝，粉丝活跃度平均在10%左右，发布任意一个作品播放量都能超过10万。但现在，粉丝到达率低了，相对应推荐率也调整了，作品播放量甚至可能会掉落至1000。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/68ce5c9698244bacbb7916d9c64c8b57\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">那之前的流量去哪了呢？按常理分析，大概率是因为供给侧竞争愈强，大量新兴创作者不断涌现，从而分散了流量。但此时创作者又会看到，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>整个生态中二八法则很显著，中腰部创作者和新人们想要跻身头部阵营的挑战艰巨，</strong></span>大家也都面临着流量不足 、涨粉难的问题。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">这一环境下，创作者如果只依靠平台流量分成来生存就不现实。但在很多创作者积极尝试其他变现方式来提升整体收益时，难点也不少。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">过去，平台处于用户体量快速攀升阶段，广告主投入非常积极，所以创作者能轻松获得流量分成和广告合作。但近年来，广告行业还处于逐步复苏阶段，各行业都在降本增效，营销投入也相对谨慎，这就影响了创作者的收入。这个问题并不鲜见，2023年一些YouTuber也曾反映尽管视频流量在增长，但实际收入却出现了下滑。无论国内还是国外，创作者都在面临着不小的挑战。</span></p><p><img src=\"https://static.tigerbbs.com/1c647d585c66475b9e15e493fa238dad\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">创作者何处寻发展空间</span></strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">尽管内容行业已是深水区，我们依然有信心会有新的机会浮出水面，留给创作者抢滩登陆。因为平台始终在变化，而内容创业崛起乃至风口往往依附于此。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">近些年，大家目光常集中于日渐成熟的视频号和拓展内容垂类的小红书，反而忽视和低估了一个阵地——百家号。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在今年5月举办的<a href=\"https://laohu8.com/S/BIDU\">百度</a>移动生态万象大会上，我们看到了一组逆势增长的数据：过去一年，百家号获得分润的作者数量年同比增加了80%，近半年创作者收入增长超过30%。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">这个令人意外的成绩并非一蹴而就。百家号是有一定“基建”优势的，据百度2024年三季度财报数据，百度APP月活用户已增长到了7.03亿。背靠着用户体量庞大的国民级应用，创作者至少在流量获取方面心里有底。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">同时被称为是百度基本盘、压舱石的百度移动生态，多年来持续在做内容扩充，从视频化转型到投入直播、布局短剧等等，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>百度APP的内容生态日渐丰富。这也为百家号承载多元化创作者和内容覆盖图文、短视频、付费咨询等多类型打好基础。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">当然在基建之上，百家号还呈现出了一些对创作者的独特吸引力。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“百家的推荐机制非常有利于内容付费作者，关键词搜索带来的成交量非常高。”孙洪鹤向我们解释自己如今主要做百家号，一大原因在于百度APP独特的推荐机制——<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>“搜推结合”</strong></span>，让好内容被看到、有收益这件事更有确定性。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">搜索本是百度强项，用户在百度APP中使用搜索已是固有行为习惯。这种搜索通常不是为了追逐热点，更多是为了寻找满足特定需求、具有实质性信息量和价值的内容。因此<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>当搜索与智能化推荐结合，能够确保那些有深度、有信息量的好内容得到展示并获得相应收益。</strong></span>并且孙洪鹤还提到这种推荐机制下，作品的推荐周期可以长达半年之久，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>显著的长尾效应也将进一步提升创作者的收益。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/1f2295104bb44638b08d5156dfce1570\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">除了推荐机制的利好，对创作者全成长周期的关注和支持也是一大亮点。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">今年年初，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>百度针对内容生态做组织架构调整，以分发为调整重心，打通了内容生产-分发-用户消费的整个链条。</strong></span>这一调整让百家号得以针对性地为处于不同成长阶段的创作者提供成长思路：</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">如针对新手划拨专属流量池，建独立推荐队列，以提升内容冷启效率；对成长期的创作者，设置分阶段任务来解锁平台权益，为其打造各类身份认证形成激励；对成熟创作者还会提供打造百科名片、IP共建和打造爆款内容的机会，进一步扩大个人影响力。借助百度APP整体的分发能力优势，中腰部创作者和新人的成长进阶之路都得以有效疏通。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">当然创作者更关心的还是平台如何实现收益模式的多元化。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/c3532c98943249ffbe630cab872d364e\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">图源：百家号官网</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">无论是在哪个平台，流量分成、广告分润都是最为基础的收益项，而百家号在主动去提升这两项创作者的保底收入。据创作者“白萝卜科技”透露，百家号的千次展示流量激励属行业最高水平。还有不少创作者也告诉我们，百家号的广告分润也是目前行业中最高的。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在此基础上百家号持续丰富着收益模式，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>目前已涵盖了内容付费、电商推广、赞赏、直播、付费咨询等多个方面。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">就拿内容付费来看，在娱乐性强的平台上，推广深度内容付费其实并不容易。但百度APP是搜索+资讯类的产品，这一特性付费内容提供了良好的土壤。孙洪鹤也表示，目前他在百家号的主要收益就是内容付费，专栏和订阅号带来的收益都不错。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/2b17a2d4699b428380355c8cc246a7fc\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">孙洪鹤百家号专栏及付费订阅</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">对于专注于深度内容的创作者而言，商单这一变现方式可能并不是他们的强项，也不清楚适合哪些类型合作。而在百家号，许多财经、科技和法律等专业内容垂类的创作者也会惊喜发现平台在主动推荐商单合作，帮助他们顺利迈出第一步。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">另外值得一提的是，百家号目前的扶持力度也属业内少见。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">比如目前百家号有一项推荐创作者奖励计划，这种裂变式激励在绝大多数平台上已不常见，因为现阶段流量红利期已结束，很多平台不再需要大规模扩充创作者。而百家号通过这一政策，营造了一种很少见的、全新的创作环境：<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>看似各自为战的创作者们，实则在潜移默化间相互影响，大家不是传统意义上抢分蛋糕吃，</strong></span>而是在共同做大做优百家号这个内容阵地。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">与此同时，在大多数平台都是针对某些细分垂类和新品类做助推的时候，百家号还有面向大盘创作者的扶持——乘风计划，通过10亿的激励现金、千亿流量扶持以及定制化成长模式，让创作者在现有收益基础上获得显著增长。<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>这相当于是为创作者开启了一个难能可贵的红利期。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">另外孙洪鹤还提到，自己在百家号能以最快速度找到人工服务答疑解惑，如果做百家号特训营，平台会有专人提供帮助，很多创作者借此已获得流水高达百万的成绩。这些都让创作者直接感受到了与平台沟通的顺畅，以及平台对创作者的权益保护、尊重和重视。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">内容创作始终是一场挑战和机遇并存的旅程。挑战，是指在浩瀚的内容海洋中，创作者很难找到一片未被触及的净土，总有其他作品会比自己的内容更吸引人、更专业、更受欢迎。这种无形的压力促使创作者笔耕不辍。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">机遇，则是在于新技术、新生活方式、大众兴趣更迭以及各行各业的经验都能够“内容化”。越是细分的领域，信息壁垒越高，越是意味着内容创作有广阔空间。对内容创作者而言，只要抱有信心，找准平台，便有能力去穿越行业周期，实现持续成长。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" donone=\"shifuMouseDownOther('shifu_o_024')\" gb=\"\" helvetica=\"\" label=\"Copyright © 2014 playhudong All Rights Reserved.\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/e1d711156de345adbf7e338919b24fe9\" width=\"60px\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>原创内容转载开白可</span><span>直接在文后留言</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>与深响主编交流请添加微信：alana_liuyalan</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>商务合作请添加微信：deepecho-biz</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>⚠️添加以上微信</span><strong><span>请备注姓名公司与来意</span></strong></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/27409b96f6bb4e5badb4b64e6eea5404\"/></p><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">短剧热潮持续，百度的进击与野望</span></strong><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"></span></strong></h1><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><br/></h1><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">技术如何变革营销业？这三个趋势你需要知道｜对话百度营销</span></strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"></span></h1><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/ca0d3021592d48c79fb1f9eec1a0a27d\"/></p></div></body></html>","source":"weixin_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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}\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n在百度，我们看到了内容创业的新机会和确定性\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1038713350\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/f5b431abf34240f5bf6064f88f02fa9d);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">深响 </p>\n<p class=\"h-time\">2024-09-29 11:00</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><div><p><img src=\"https://static.tigerbbs.com/9fbe3bf0ac50404e8cc963adf9764a0d\"/></p><p><img src=\"https://static.tigerbbs.com/41d2dca24b4d4fa1b5da30a984961f19\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><span>©️深响原创 · </span><span>作者｜吕玥</span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">曾经光鲜亮丽的内容创作者们，如今大多都会有相同感触：“靠内容赚钱越来越难了。”</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">一些粉丝千万的头部博主选择停更，提到的原因往往是收益下滑让他们难以为继。那些坚持更新的中腰部博主们，也常在视频中坦率地分享涨粉、商业化等难点。还有不少对内容满怀憧憬、全职投身创作的新人，一年到头发现收入还没原来上班工资高。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在当下这个内容大繁荣时代里，创作者如何体面、持续赚钱似乎成了个“天问”。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">过去踩着平台崛起风口快速成长的路径，在当下已经不可复制。如今人人都在看内容，创作者却都为生存而焦虑。内容本被认为是零成本、好启动的领域，似乎创意才华就是唯一门槛。但内容创业在当下看起来更像是种过时、投机、碰运气的操作。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">创作者还有稳定的生存路径？未来还会有新红利可把握吗？中小创作者和新人还有成长机会吗？这个领域是否还有足够的上升空间？</span></p><p><img src=\"https://static.tigerbbs.com/7cc660c72aff44948223e4f4704c2180\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">真实的内容创业生态</span></strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">事实上，自互联网发展让内容创作彻底平权后，内容供给侧竞争就始终激烈。从博客、微博、公众号，到短视频、内容社区，总是有人退场也有人上场。而十多年的更迭发展，塑造了当下这个特点鲜明的内容创业生态。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">从创作者角度看，内容生产趋于工业化，专业团队懂用户爽点、市场趋势和热点，就会比个体创意见地的市场反馈好。而从平台角度，内容生态的成熟意味着创作者金字塔结构的生成，中腰部和新人的上升难度大。同时基础内容饱和，平台扶持自然会更看重细分热门领域，而非大规模扶持所有人。抖音对文艺院团直播的扶持、快手对新农人创作的支持以及今年各大平台对短剧的关注都是如此。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">这种演进和变化是种必然，不过也确实让很多创作者“体感”生存难度越来越大。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">最突出的问题在于流量。</span></strong></span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">创作者会发现，即便内容保持着相同风格和品质，但能触达的流量体量却不如以前。而怎么能提升推荐、播放量也变成了玄学，没有准确答案。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">商业模式专家孙洪鹤从2018年起在互联网上创作内容，他提到过去如果拥有100万粉丝，粉丝活跃度平均在10%左右，发布任意一个作品播放量都能超过10万。但现在，粉丝到达率低了，相对应推荐率也调整了，作品播放量甚至可能会掉落至1000。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/68ce5c9698244bacbb7916d9c64c8b57\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">那之前的流量去哪了呢？按常理分析，大概率是因为供给侧竞争愈强，大量新兴创作者不断涌现，从而分散了流量。但此时创作者又会看到，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>整个生态中二八法则很显著，中腰部创作者和新人们想要跻身头部阵营的挑战艰巨，</strong></span>大家也都面临着流量不足 、涨粉难的问题。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">这一环境下，创作者如果只依靠平台流量分成来生存就不现实。但在很多创作者积极尝试其他变现方式来提升整体收益时，难点也不少。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">过去，平台处于用户体量快速攀升阶段，广告主投入非常积极，所以创作者能轻松获得流量分成和广告合作。但近年来，广告行业还处于逐步复苏阶段，各行业都在降本增效，营销投入也相对谨慎，这就影响了创作者的收入。这个问题并不鲜见，2023年一些YouTuber也曾反映尽管视频流量在增长，但实际收入却出现了下滑。无论国内还是国外，创作者都在面临着不小的挑战。</span></p><p><img src=\"https://static.tigerbbs.com/1c647d585c66475b9e15e493fa238dad\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">创作者何处寻发展空间</span></strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">尽管内容行业已是深水区，我们依然有信心会有新的机会浮出水面，留给创作者抢滩登陆。因为平台始终在变化，而内容创业崛起乃至风口往往依附于此。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">近些年，大家目光常集中于日渐成熟的视频号和拓展内容垂类的小红书，反而忽视和低估了一个阵地——百家号。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在今年5月举办的<a href=\"https://laohu8.com/S/BIDU\">百度</a>移动生态万象大会上，我们看到了一组逆势增长的数据：过去一年，百家号获得分润的作者数量年同比增加了80%，近半年创作者收入增长超过30%。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">这个令人意外的成绩并非一蹴而就。百家号是有一定“基建”优势的，据百度2024年三季度财报数据，百度APP月活用户已增长到了7.03亿。背靠着用户体量庞大的国民级应用，创作者至少在流量获取方面心里有底。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">同时被称为是百度基本盘、压舱石的百度移动生态，多年来持续在做内容扩充，从视频化转型到投入直播、布局短剧等等，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>百度APP的内容生态日渐丰富。这也为百家号承载多元化创作者和内容覆盖图文、短视频、付费咨询等多类型打好基础。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">当然在基建之上，百家号还呈现出了一些对创作者的独特吸引力。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“百家的推荐机制非常有利于内容付费作者，关键词搜索带来的成交量非常高。”孙洪鹤向我们解释自己如今主要做百家号，一大原因在于百度APP独特的推荐机制——<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>“搜推结合”</strong></span>，让好内容被看到、有收益这件事更有确定性。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">搜索本是百度强项，用户在百度APP中使用搜索已是固有行为习惯。这种搜索通常不是为了追逐热点，更多是为了寻找满足特定需求、具有实质性信息量和价值的内容。因此<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>当搜索与智能化推荐结合，能够确保那些有深度、有信息量的好内容得到展示并获得相应收益。</strong></span>并且孙洪鹤还提到这种推荐机制下，作品的推荐周期可以长达半年之久，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>显著的长尾效应也将进一步提升创作者的收益。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/1f2295104bb44638b08d5156dfce1570\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">除了推荐机制的利好，对创作者全成长周期的关注和支持也是一大亮点。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">今年年初，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>百度针对内容生态做组织架构调整，以分发为调整重心，打通了内容生产-分发-用户消费的整个链条。</strong></span>这一调整让百家号得以针对性地为处于不同成长阶段的创作者提供成长思路：</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">如针对新手划拨专属流量池，建独立推荐队列，以提升内容冷启效率；对成长期的创作者，设置分阶段任务来解锁平台权益，为其打造各类身份认证形成激励；对成熟创作者还会提供打造百科名片、IP共建和打造爆款内容的机会，进一步扩大个人影响力。借助百度APP整体的分发能力优势，中腰部创作者和新人的成长进阶之路都得以有效疏通。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">当然创作者更关心的还是平台如何实现收益模式的多元化。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/c3532c98943249ffbe630cab872d364e\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">图源：百家号官网</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">无论是在哪个平台，流量分成、广告分润都是最为基础的收益项，而百家号在主动去提升这两项创作者的保底收入。据创作者“白萝卜科技”透露，百家号的千次展示流量激励属行业最高水平。还有不少创作者也告诉我们，百家号的广告分润也是目前行业中最高的。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在此基础上百家号持续丰富着收益模式，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>目前已涵盖了内容付费、电商推广、赞赏、直播、付费咨询等多个方面。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">就拿内容付费来看，在娱乐性强的平台上，推广深度内容付费其实并不容易。但百度APP是搜索+资讯类的产品，这一特性付费内容提供了良好的土壤。孙洪鹤也表示，目前他在百家号的主要收益就是内容付费，专栏和订阅号带来的收益都不错。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/2b17a2d4699b428380355c8cc246a7fc\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">孙洪鹤百家号专栏及付费订阅</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">对于专注于深度内容的创作者而言，商单这一变现方式可能并不是他们的强项，也不清楚适合哪些类型合作。而在百家号，许多财经、科技和法律等专业内容垂类的创作者也会惊喜发现平台在主动推荐商单合作，帮助他们顺利迈出第一步。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">另外值得一提的是，百家号目前的扶持力度也属业内少见。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">比如目前百家号有一项推荐创作者奖励计划，这种裂变式激励在绝大多数平台上已不常见，因为现阶段流量红利期已结束，很多平台不再需要大规模扩充创作者。而百家号通过这一政策，营造了一种很少见的、全新的创作环境：<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>看似各自为战的创作者们，实则在潜移默化间相互影响，大家不是传统意义上抢分蛋糕吃，</strong></span>而是在共同做大做优百家号这个内容阵地。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">与此同时，在大多数平台都是针对某些细分垂类和新品类做助推的时候，百家号还有面向大盘创作者的扶持——乘风计划，通过10亿的激励现金、千亿流量扶持以及定制化成长模式，让创作者在现有收益基础上获得显著增长。<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>这相当于是为创作者开启了一个难能可贵的红利期。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">另外孙洪鹤还提到，自己在百家号能以最快速度找到人工服务答疑解惑，如果做百家号特训营，平台会有专人提供帮助，很多创作者借此已获得流水高达百万的成绩。这些都让创作者直接感受到了与平台沟通的顺畅，以及平台对创作者的权益保护、尊重和重视。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">内容创作始终是一场挑战和机遇并存的旅程。挑战，是指在浩瀚的内容海洋中，创作者很难找到一片未被触及的净土，总有其他作品会比自己的内容更吸引人、更专业、更受欢迎。这种无形的压力促使创作者笔耕不辍。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">机遇，则是在于新技术、新生活方式、大众兴趣更迭以及各行各业的经验都能够“内容化”。越是细分的领域，信息壁垒越高，越是意味着内容创作有广阔空间。对内容创作者而言，只要抱有信心，找准平台，便有能力去穿越行业周期，实现持续成长。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" donone=\"shifuMouseDownOther('shifu_o_024')\" gb=\"\" helvetica=\"\" label=\"Copyright © 2014 playhudong All Rights Reserved.\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/e1d711156de345adbf7e338919b24fe9\" width=\"60px\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>原创内容转载开白可</span><span>直接在文后留言</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>与深响主编交流请添加微信：alana_liuyalan</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>商务合作请添加微信：deepecho-biz</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>⚠️添加以上微信</span><strong><span>请备注姓名公司与来意</span></strong></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/27409b96f6bb4e5badb4b64e6eea5404\"/></p><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">短剧热潮持续，百度的进击与野望</span></strong><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"></span></strong></h1><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><br/></h1><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">技术如何变革营销业？这三个趋势你需要知道｜对话百度营销</span></strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"></span></h1><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/ca0d3021592d48c79fb1f9eec1a0a27d\"/></p></div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"161022":"创业","BK4514":"搜索引擎","IE00B0JY6N72.USD":"PINEBRIDGE 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ACC","BK4548":"巴美列捷福持仓"},"source_url":"http://mp.weixin.qq.com/s?__biz=MzUzOTc4NDQxMQ==&mid=2247545333&idx=1&sn=8f8f4c5e883edefc73a967ac8ebfd52e&chksm=fbcbc6e3f2b9ec05de179cb54640d557b2cb5d925eeae82b0367be996e0bb8a13fa164dfe77c&scene=0#rd","is_english":false,"share_image_url":"https://static.laohu8.com/ecd74548980bc5b366aa8f4b37ed0bd5","article_id":"2471888993","content_text":"©️深响原创 · 作者｜吕玥曾经光鲜亮丽的内容创作者们，如今大多都会有相同感触：“靠内容赚钱越来越难了。”一些粉丝千万的头部博主选择停更，提到的原因往往是收益下滑让他们难以为继。那些坚持更新的中腰部博主们，也常在视频中坦率地分享涨粉、商业化等难点。还有不少对内容满怀憧憬、全职投身创作的新人，一年到头发现收入还没原来上班工资高。在当下这个内容大繁荣时代里，创作者如何体面、持续赚钱似乎成了个“天问”。过去踩着平台崛起风口快速成长的路径，在当下已经不可复制。如今人人都在看内容，创作者却都为生存而焦虑。内容本被认为是零成本、好启动的领域，似乎创意才华就是唯一门槛。但内容创业在当下看起来更像是种过时、投机、碰运气的操作。创作者还有稳定的生存路径？未来还会有新红利可把握吗？中小创作者和新人还有成长机会吗？这个领域是否还有足够的上升空间？真实的内容创业生态事实上，自互联网发展让内容创作彻底平权后，内容供给侧竞争就始终激烈。从博客、微博、公众号，到短视频、内容社区，总是有人退场也有人上场。而十多年的更迭发展，塑造了当下这个特点鲜明的内容创业生态。从创作者角度看，内容生产趋于工业化，专业团队懂用户爽点、市场趋势和热点，就会比个体创意见地的市场反馈好。而从平台角度，内容生态的成熟意味着创作者金字塔结构的生成，中腰部和新人的上升难度大。同时基础内容饱和，平台扶持自然会更看重细分热门领域，而非大规模扶持所有人。抖音对文艺院团直播的扶持、快手对新农人创作的支持以及今年各大平台对短剧的关注都是如此。这种演进和变化是种必然，不过也确实让很多创作者“体感”生存难度越来越大。最突出的问题在于流量。创作者会发现，即便内容保持着相同风格和品质，但能触达的流量体量却不如以前。而怎么能提升推荐、播放量也变成了玄学，没有准确答案。商业模式专家孙洪鹤从2018年起在互联网上创作内容，他提到过去如果拥有100万粉丝，粉丝活跃度平均在10%左右，发布任意一个作品播放量都能超过10万。但现在，粉丝到达率低了，相对应推荐率也调整了，作品播放量甚至可能会掉落至1000。那之前的流量去哪了呢？按常理分析，大概率是因为供给侧竞争愈强，大量新兴创作者不断涌现，从而分散了流量。但此时创作者又会看到，整个生态中二八法则很显著，中腰部创作者和新人们想要跻身头部阵营的挑战艰巨，大家也都面临着流量不足 、涨粉难的问题。这一环境下，创作者如果只依靠平台流量分成来生存就不现实。但在很多创作者积极尝试其他变现方式来提升整体收益时，难点也不少。过去，平台处于用户体量快速攀升阶段，广告主投入非常积极，所以创作者能轻松获得流量分成和广告合作。但近年来，广告行业还处于逐步复苏阶段，各行业都在降本增效，营销投入也相对谨慎，这就影响了创作者的收入。这个问题并不鲜见，2023年一些YouTuber也曾反映尽管视频流量在增长，但实际收入却出现了下滑。无论国内还是国外，创作者都在面临着不小的挑战。创作者何处寻发展空间尽管内容行业已是深水区，我们依然有信心会有新的机会浮出水面，留给创作者抢滩登陆。因为平台始终在变化，而内容创业崛起乃至风口往往依附于此。近些年，大家目光常集中于日渐成熟的视频号和拓展内容垂类的小红书，反而忽视和低估了一个阵地——百家号。在今年5月举办的百度移动生态万象大会上，我们看到了一组逆势增长的数据：过去一年，百家号获得分润的作者数量年同比增加了80%，近半年创作者收入增长超过30%。这个令人意外的成绩并非一蹴而就。百家号是有一定“基建”优势的，据百度2024年三季度财报数据，百度APP月活用户已增长到了7.03亿。背靠着用户体量庞大的国民级应用，创作者至少在流量获取方面心里有底。同时被称为是百度基本盘、压舱石的百度移动生态，多年来持续在做内容扩充，从视频化转型到投入直播、布局短剧等等，百度APP的内容生态日渐丰富。这也为百家号承载多元化创作者和内容覆盖图文、短视频、付费咨询等多类型打好基础。当然在基建之上，百家号还呈现出了一些对创作者的独特吸引力。“百家的推荐机制非常有利于内容付费作者，关键词搜索带来的成交量非常高。”孙洪鹤向我们解释自己如今主要做百家号，一大原因在于百度APP独特的推荐机制——“搜推结合”，让好内容被看到、有收益这件事更有确定性。搜索本是百度强项，用户在百度APP中使用搜索已是固有行为习惯。这种搜索通常不是为了追逐热点，更多是为了寻找满足特定需求、具有实质性信息量和价值的内容。因此当搜索与智能化推荐结合，能够确保那些有深度、有信息量的好内容得到展示并获得相应收益。并且孙洪鹤还提到这种推荐机制下，作品的推荐周期可以长达半年之久，显著的长尾效应也将进一步提升创作者的收益。除了推荐机制的利好，对创作者全成长周期的关注和支持也是一大亮点。今年年初，百度针对内容生态做组织架构调整，以分发为调整重心，打通了内容生产-分发-用户消费的整个链条。这一调整让百家号得以针对性地为处于不同成长阶段的创作者提供成长思路：如针对新手划拨专属流量池，建独立推荐队列，以提升内容冷启效率；对成长期的创作者，设置分阶段任务来解锁平台权益，为其打造各类身份认证形成激励；对成熟创作者还会提供打造百科名片、IP共建和打造爆款内容的机会，进一步扩大个人影响力。借助百度APP整体的分发能力优势，中腰部创作者和新人的成长进阶之路都得以有效疏通。当然创作者更关心的还是平台如何实现收益模式的多元化。图源：百家号官网无论是在哪个平台，流量分成、广告分润都是最为基础的收益项，而百家号在主动去提升这两项创作者的保底收入。据创作者“白萝卜科技”透露，百家号的千次展示流量激励属行业最高水平。还有不少创作者也告诉我们，百家号的广告分润也是目前行业中最高的。在此基础上百家号持续丰富着收益模式，目前已涵盖了内容付费、电商推广、赞赏、直播、付费咨询等多个方面。就拿内容付费来看，在娱乐性强的平台上，推广深度内容付费其实并不容易。但百度APP是搜索+资讯类的产品，这一特性付费内容提供了良好的土壤。孙洪鹤也表示，目前他在百家号的主要收益就是内容付费，专栏和订阅号带来的收益都不错。孙洪鹤百家号专栏及付费订阅对于专注于深度内容的创作者而言，商单这一变现方式可能并不是他们的强项，也不清楚适合哪些类型合作。而在百家号，许多财经、科技和法律等专业内容垂类的创作者也会惊喜发现平台在主动推荐商单合作，帮助他们顺利迈出第一步。另外值得一提的是，百家号目前的扶持力度也属业内少见。比如目前百家号有一项推荐创作者奖励计划，这种裂变式激励在绝大多数平台上已不常见，因为现阶段流量红利期已结束，很多平台不再需要大规模扩充创作者。而百家号通过这一政策，营造了一种很少见的、全新的创作环境：看似各自为战的创作者们，实则在潜移默化间相互影响，大家不是传统意义上抢分蛋糕吃，而是在共同做大做优百家号这个内容阵地。与此同时，在大多数平台都是针对某些细分垂类和新品类做助推的时候，百家号还有面向大盘创作者的扶持——乘风计划，通过10亿的激励现金、千亿流量扶持以及定制化成长模式，让创作者在现有收益基础上获得显著增长。这相当于是为创作者开启了一个难能可贵的红利期。另外孙洪鹤还提到，自己在百家号能以最快速度找到人工服务答疑解惑，如果做百家号特训营，平台会有专人提供帮助，很多创作者借此已获得流水高达百万的成绩。这些都让创作者直接感受到了与平台沟通的顺畅，以及平台对创作者的权益保护、尊重和重视。内容创作始终是一场挑战和机遇并存的旅程。挑战，是指在浩瀚的内容海洋中，创作者很难找到一片未被触及的净土，总有其他作品会比自己的内容更吸引人、更专业、更受欢迎。这种无形的压力促使创作者笔耕不辍。机遇，则是在于新技术、新生活方式、大众兴趣更迭以及各行各业的经验都能够“内容化”。越是细分的领域，信息壁垒越高，越是意味着内容创作有广阔空间。对内容创作者而言，只要抱有信心，找准平台，便有能力去穿越行业周期，实现持续成长。原创内容转载开白可直接在文后留言与深响主编交流请添加微信：alana_liuyalan商务合作请添加微信：deepecho-biz⚠️添加以上微信请备注姓名公司与来意短剧热潮持续，百度的进击与野望技术如何变革营销业？这三个趋势你需要知道｜对话百度营销","news_type":1},"isVote":1,"tweetType":1,"viewCount":549,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":351905459589448,"gmtCreate":1726957336011,"gmtModify":1726957338166,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"百度副总裁。。。呵呵","listText":"百度副总裁。。。呵呵","text":"百度副总裁。。。呵呵","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/351905459589448","repostId":"2468619717","repostType":2,"repost":{"id":"2468619717","kind":"news","pubTimestamp":1726822310,"share":"https://www.laohu8.com/m/news/2468619717?lang=&edition=full","pubTime":"2024-09-20 16:51","market":"us","language":"zh","title":"生成式人工智能可改写《黑神话：悟空》结局？百度王颖这样说","url":"https://stock-news.laohu8.com/highlight/detail?id=2468619717","media":"新京报","summary":"新京报贝壳财经讯（记者韦英姿）9月20日，在2024北京文化论坛平行论坛“文化潮流：新兴业态与技术融合”上，百度副总裁王颖将生成式人工智能赋能内容创作和消费的作用表述为：在人人都是消费者的时代，终于人人都可以成为内容创作者。她回顾了人类文明发展历程并认为，虽然造纸术让更多作品得到了记录，但受限于文化教育水平，只有少数人才能参与创作，“就是那些特别会写的人”。","content":"<div>\n<p>新京报贝壳财经讯（记者韦英姿）9月20日，在2024北京文化论坛平行论坛“文化潮流：新兴业态与技术融合”上，百度副总裁王颖将生成式人工智能赋能内容创作和消费的作用表述为：在人人都是消费者的时代，终于人人都可以成为内容创作者。 　　她回顾了人类文明发展历程并认为，虽然造纸术让更多作品得到了记录，但受限于文化教育水平，只有少数人才能参与创作，“就是那些特别会写的人”。即使到了数字时代，创作门槛有所降低...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202409203186971155.html\">Web Link</a>\n\n</div>\n","source":"stock_eastmoney","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" 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left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n生成式人工智能可改写《黑神话：悟空》结局？百度王颖这样说\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-09-20 16:51 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202409203186971155.html><strong>新京报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>新京报贝壳财经讯（记者韦英姿）9月20日，在2024北京文化论坛平行论坛“文化潮流：新兴业态与技术融合”上，百度副总裁王颖将生成式人工智能赋能内容创作和消费的作用表述为：在人人都是消费者的时代，终于人人都可以成为内容创作者。 　　她回顾了人类文明发展历程并认为，虽然造纸术让更多作品得到了记录，但受限于文化教育水平，只有少数人才能参与创作，“就是那些特别会写的人”。即使到了数字时代，创作门槛有所降低...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202409203186971155.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4535":"淡马锡持仓","LU0287142896.SGD":"Fidelity China Focus A-SGD","BK4077":"互动媒体与服务","BK4579":"人工智能","BK4526":"热门中概股","BK4588":"碎股","BK4552":"Archegos爆仓风波概念","BK4574":"无人驾驶","LU0173614495.USD":"富达中国焦点A","LU0359201612.USD":"贝莱德中国基金A2","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","BK4504":"桥水持仓","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","BK4514":"搜索引擎","BK4548":"巴美列捷福持仓","IE00B0JY6N72.USD":"PINEBRIDGE GLOBAL EMERGING MARKETS FOCUS EQUITY \"A\" (USD) ACC","LU0640798160.USD":"EASTSPRING INVESTMENTS GLOBAL EMERGING MARKET DYNAMIC \"A\" (USD) ACC","BIDU":"百度","LU1115378108.SGD":"Eastspring Investments - Global Emerging Markets Dynamic AS 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　　同时她强调，好的生成质量取决于技术对用户意图的理解以及用户内心真诚的表达，还需要依靠专业和准确的路径，“最后才能形成我们想要的内容”。（文章来源：新京报）","news_type":1},"isVote":1,"tweetType":1,"viewCount":525,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":348623778570520,"gmtCreate":1726140695016,"gmtModify":1726140696682,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"他不是开发者","listText":"他不是开发者","text":"他不是开发者","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/348623778570520","repostId":"2466241530","repostType":2,"repost":{"id":"2466241530","kind":"news","pubTimestamp":1726125060,"share":"https://www.laohu8.com/m/news/2466241530?lang=&edition=full","pubTime":"2024-09-12 15:11","market":"sh","language":"zh","title":"百度何俊杰：现已跑通智能体生态闭环 直言“人人可开发”","url":"https://stock-news.laohu8.com/highlight/detail?id=2466241530","media":"阿斯达克财经","summary":"内媒报道，百度集团-SW(09888.HK) 资深副总裁、百度移动生态事业群组总经理何俊杰表示，百度现已跑通智能体生态的闭环，不仅人人可用，亦能人人可开发、人人可分发、人人可获益。(js/w)(港股报价延迟最少十五分钟。沽空资料截至 2024-09-12 12:25。)AASTOCKS新闻","content":"<html><body><div> <span> <p>内媒报道，<a href=\"https://laohu8.com/S/09888\">百度集团-SW</a>(09888.HK)<span> </span>资深副总裁、<a href=\"https://laohu8.com/S/BIDU\">百度</a>移动生态事业群组总经理何俊杰表示，百度现已跑通<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>体生态的闭环，不仅人人可用，亦能人人可开发、人人可分发、人人可获益。(js/w)<br/><span></span><br/>(港股报价延迟最少十五分钟。沽空资料截至 2024-09-12 12:25。)</p><div></div>AASTOCKS新闻 </span> </div></body></html>","source":"aastocks_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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href=http://www.aastocks.com/tc/stocks/news/aafn-con/NOW.1380974/latest-news/AAFN><strong>阿斯达克财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>内媒报道，百度集团-SW(09888.HK) 资深副总裁、百度移动生态事业群组总经理何俊杰表示，百度现已跑通智能体生态的闭环，不仅人人可用，亦能人人可开发、人人可分发、人人可获益。(js/w)(港股报价延迟最少十五分钟。沽空资料截至 2024-09-12 12:25。)AASTOCKS新闻</p>\n\n<a href=\"http://www.aastocks.com/tc/stocks/news/aafn-con/NOW.1380974/latest-news/AAFN\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://plib.aastocks.com/aafnnews/image/medialib/20210913095810465_s.jpg","relate_stocks":{"89888":"百度集团-SWR","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) INC","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","BK1587":"次新股","LU0543330566.HKD":"TEMPLETON BRIC \"A\" (HKD) ACC","LU0163747925.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY A ACC","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) 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我上次已经预言了跌破80到70+，没想到这么快啊。随着基本盘的逐步萎缩，还会持续掉","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/346274774233344","isVote":1,"tweetType":1,"viewCount":1070,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":341750013456584,"gmtCreate":1724455610301,"gmtModify":1724455611790,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/09888\">$百度集团-SW(09888)$&nbsp;</a>百度有望到70美元每股。","listText":"<a href=\"https://laohu8.com/S/09888\">$百度集团-SW(09888)$&nbsp;</a>百度有望到70美元每股。","text":"$百度集团-SW(09888)$ 百度有望到70美元每股。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/341750013456584","isVote":1,"tweetType":1,"viewCount":1028,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":341298547642504,"gmtCreate":1724365367784,"gmtModify":1724401904107,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/BIDU\">$百度(BIDU)$&nbsp;</a><v-v data-views=\"0\"></v-v>今年有望跌破80美元","listText":"<a href=\"https://laohu8.com/S/BIDU\">$百度(BIDU)$&nbsp;</a><v-v data-views=\"0\"></v-v>今年有望跌破80美元","text":"$百度(BIDU)$ 今年有望跌破80美元","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/341298547642504","isVote":1,"tweetType":1,"viewCount":719,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":334103177748528,"gmtCreate":1722601202602,"gmtModify":1722601204574,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"今年百度股价什么时候出现过190美元的水位？？","listText":"今年百度股价什么时候出现过190美元的水位？？","text":"今年百度股价什么时候出现过190美元的水位？？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/334103177748528","repostId":"2456141024","repostType":2,"repost":{"id":"2456141024","kind":"news","pubTimestamp":1722565920,"share":"https://www.laohu8.com/m/news/2456141024?lang=&edition=full","pubTime":"2024-08-02 10:32","market":"sg","language":"zh","title":"百度老板娘马冬敏再减持，网友：“萝卜快跑变成了东敏快跑”","url":"https://stock-news.laohu8.com/highlight/detail?id=2456141024","media":"市场资讯","summary":"　　不是股价不给力，而是减持来得太无情。　　近日，百度发布的公告显示，百度“老板娘”马东敏减持百度股票26万股，价值2241.46万美元，公告显示的“大致卖出日期”为7月1日。　　对于马东敏去年的多次减持，有网友调侃：“萝卜快跑变成了东敏快跑”。这轮减持之后伴随着的是，百度萝卜快跑大火以及百度方面放出的Robotaxi的盈利预期。　　一时间谣言四起，甚至网上也传言，武汉萝卜快跑停运了，百度不得不出面辟谣。","content":"<html><body><div>\n<p>　　文：互联网江湖 作者：刘致呈</p>\n<p>　　不是股价不给力，而是减持来得太无情。</p>\n<p>　　美股市场也一样。</p>\n<p>　　近日，<a href=\"https://laohu8.com/S/BIDU\">百度</a>发布的公告显示，百度“老板娘”马东敏减持百度股票26万股，价值2241.46万美元，公告显示的“大致卖出日期”为7月1日。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/765/w550h215/20240802/0170-c20a6e215d05e726b554433d12c5ffe4.png\"/><span></span></div>\n<p>　　这是今年马东敏第一次减持百度股票。去年马东敏多次减持百度股票，价值超2亿美元。</p>\n<p>　　结合这段时间百度萝卜快跑大火来看，这次马东敏的减持有点意思。</p>\n<p>　　<font><font><font>//</font></font></font><font><font><font>Robotaxi的盈利预期与马东敏的减持</font></font></font></p>\n<p>　　减持这种事儿，毕竟还是多少要顾及舆论影响的，镜头面前抛头露面的李彦宏温文尔雅的形象不能被破坏，作为李彦宏背后的女人，马东敏只好来扮演一个“恶人”。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/77/w550h327/20240802/e205-216e4759e910ef824a71d3a62f8151aa.jpg\"/><span></span></div>\n<p>　　不管是文质彬彬李彦宏，还是无情减持马东敏，本就是一家人。</p>\n<p>　　对于马东敏去年的多次减持，有网友调侃：“萝卜快跑变成了东敏快跑”。</p>\n<p>　　要说“跑”其实也不至于，跟去年总共减持2亿美元相比，马东敏这次减持股票价值2千万美元，并不多。当然，也许这可能不是年内唯一的一次减持，后续也可能有新的减持，一切要以百度披露的公告信息为准。</p>\n<p>　　只是，这次减持倒是很有意思。这轮减持之后伴随着的是，百度萝卜快跑大火以及百度方面放出的Robotaxi的盈利预期。</p>\n<p>　　再看百度美股走势，一切就有了答案。</p>\n<p>　　市场是敏感的，一有风吹草动，投资人就可能会闻风而动。所以美股市场上，6月20日到7月10日，美股百度是有一波涨势的。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/185/w550h435/20240802/c1a7-3ddf9d360501544c516b8afc0c197c00.png\"/><span></span></div>\n<p>　　趁着这波涨势，马东敏成功高位减持，而百度股价却又急转直下，从接近190美元跌到170美元附近。理论上，如果这个时候再放出Robotaxi的盈利预期拉一波股价，简直是完美配合。</p>\n<p>　　一涨一跌，空气里弥漫着的大概是韭菜的香气。</p>\n<p>　　只是，事情似乎并没有预期的方向发展，萝卜快跑引发的出租车司机抗议，让人们意识到Robotaxi的落地也许并没有那么容易。</p>\n<p>　　结果就是，7月10日之后市场并没有被拉起来。</p>\n<p>　　宏观上，可能是收到了美联储降息预期落空的影响，从现实看，也可能是因为萝卜快跑的舆论风波之后，让美股市场上的投资者对Robotaxi未来商业化失去了足够信心。</p>\n<p>　　总之，这波下跌可能打乱了市场预期。</p>\n<p>　　老板娘的股票卖都卖了，如果股价就这么跌下去，会不会打乱接下来的减持计划？所以，接下来怎么能把股价拉回来，可能才是百度高管们当下最头疼的问题。而马东敏这么一减持，等Robotaxi这波热度过去之后，百度想要再提股价恐怕就更难了。</p>\n<p>　　如果这波股价拉不起来，未来几个月“老板娘”会不会再减持，是个挺有意思的事儿。</p>\n<p>　　<font><font><font>//</font></font></font><font><font><font>减持的背后，不看好百度Robotaxi商业化？</font></font></font></p>\n<p>　　马东敏减持百度股票不是什么新鲜事儿了。</p>\n<p>　　2023年7月3日和10月2日，马东敏曾两次分别减持39万股百度股票，价值分别为5339万美元和5240万美元。在那两次减持之前，2023年4-6月，马东敏共27次减持百度股票，总价值约4946万美元。</p>\n<p>　　在2023年的多次减持之后，马东敏的持股比例已经降至3.2%。</p>\n<p>　　减持并不影响李彦宏对公司的控制权，李彦宏在百度的持股比例约为18.2%，投票权为59.3%，仍然是百度第一大股东和实际控制人。</p>\n<p>　　可按照老板娘这减持的架势，百度股价什么时候能重回高点是个值得思考的问题。</p>\n<p>　　按道理来说，李彦宏夫妇并不缺钱，而且去年马东敏减持已经足够多，金额超2亿美元，而且目前的情况看，百度公司的经营也不需要那么多钱。据财报显示，至2024年3月31日，百度现金、现金等价物、限制性现金和短期投资为1918亿元。</p>\n<p>　　既然不缺钱，难道是老板娘自己都不看好百度Robotaxi商业化？</p>\n<p>　　其实不然。</p>\n<p>　　马东敏虽然被外界了解的比较少，但百度的创立、发展与这位老板娘都有着深刻的联系。2017年，马东敏回归百度，也曾负责过百度的豆子、人力资源、市场公关等工作。天眼查APP信息显示，马东敏还任北京百度投资管理有限公司董事。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/761/w550h211/20240802/2790-7976c47c6aa6e2178682ac8804d3348e.png\"/><span></span></div>\n<p>　　对于百度，马东敏足够了解。这些年百度的发展也总会有马东敏的影子在，所以对于百度Robotaxi发展也应该是认可的。</p>\n<p>　　有意思的是，对于这次马东敏的减持，百度方面尚未公开回应。</p>\n<p>　　从第三方的角度看，减持股票除了有资金需求之外，可能就是认为公司股票是处在高点，有一定的“溢价”，这个时间节点减持比较“划算”。</p>\n<p>　　而市场对于百度的“溢价”，无非就是两点：广告业务的成长性，以及AI业务的商业化。</p>\n<p>　　广告业务其实不用多说，小红书，去年的广告收入在百亿人民币，虽不及百度的体量，但也分走了一杯羹，再加上视频广告和信息流广告的结构性变化，市场需求不足的背景下，百度广告收入成长性有限。</p>\n<p>　　AI业务方面，文新一言谈商业化还有点早，而Robtaxi是百度“全家的希望”。</p>\n<p>　　5月份，百度搞了一场发布会，当时发的PR通稿的方向很明显，强调：预计2024年底萝卜快跑在武汉实现收支平衡，2025年将全面盈利。</p>\n<p>　　百度一直都想告诉资本市场：Robtaxi能挣钱。</p>\n<p>　　Robtaxi真引起资本市场注意的，还是那个10公里4块钱的新闻，引爆了C端的传播，让资本市场看到了如果成本允许，那么Robtaxi可能会很快替代传统网约车。</p>\n<p>　　虽然百度一直在强调自己的无人驾驶出租车成本下降，但是投资人们只相信自己的判断，直到出租车司机出来抵制，投资人们才愿意相信，这事儿有可能真行。</p>\n<p>　　可出乎意料的是，抵制Robtaxi这事儿闹的舆论风波确实有点大。各路媒体的狂轰滥炸之后，百度和萝卜快跑从AI科技企业的代表，一夜变成了“要用技术抢饭碗的资本家”。</p>\n<p>　　一时间谣言四起，甚至网上也传言，武汉萝卜快跑停运了，百度不得不出面辟谣。</p>\n<p>　　百度是AI行业的引领者和创新者，也是Robtaxi行业里最有分量的玩家，所以关于Robtaxi所有的好消息和坏消息，百度都是最先受影响的那一个。</p>\n<p>　　实际上，未来把Robtaxi业务作为想象力核心，对百度的估值来说未必是一件好事儿。</p>\n<p>　　需要承认的是，即便是现在还不是特别成熟，但未来Robtaxi的大规模落地是很有经济价值的，所以，市场长期会看涨百度。</p>\n<p>　　只不过，过多的押注Robtaxi也会带来“甜蜜的负担”。Robtaxi落地不仅仅有技术成本、资金成本，还会有社会成本。</p>\n<p>　　百度是能够解决技术成本和资金成本的，但唯独社会成本百度无法承担。</p>\n<p>　　肉眼可见的未来，一天不解决社会成本的问题，Robtaxi就无法真正落地。到时候，这些附加的社会成本，到底由谁来买单？</p>\n<p>　　这也是个值得思考的问题。</p>\n<div>\n<div><img src=\"\"/></div>\n<div>海量资讯、精准解读，尽在新浪财经APP</div>\n</div>\n<p>责任编辑：梁斌 SF055</p>\n</div></body></html>","source":"sina","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>百度老板娘马冬敏再减持，网友：“萝卜快跑变成了东敏快跑”</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ 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0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n百度老板娘马冬敏再减持，网友：“萝卜快跑变成了东敏快跑”\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-08-02 10:32 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/roll/2024-08-02/doc-inchfmia5237127.shtml><strong>市场资讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>文：互联网江湖 作者：刘致呈\n　　不是股价不给力，而是减持来得太无情。\n　　美股市场也一样。\n　　近日，百度发布的公告显示，百度“老板娘”马东敏减持百度股票26万股，价值2241.46万美元，公告显示的“大致卖出日期”为7月1日。\n\n　　这是今年马东敏第一次减持百度股票。去年马东敏多次减持百度股票，价值超2亿美元。\n　　结合这段时间百度萝卜快跑大火来看，这次马东敏的减持有点意思。\n　　//...</p>\n\n<a href=\"https://finance.sina.com.cn/roll/2024-08-02/doc-inchfmia5237127.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89888":"百度集团-SWR","SG9999002463.SGD":"LionGlobal China Growth SGD","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) INC","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","BK4587":"ChatGPT概念","LU0348825331.USD":"ALLIANZ 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SGD","BIDU":"百度","LU0173614495.USD":"富达中国焦点A","BK4504":"桥水持仓","LU0197773160.USD":"HSBC GIF ASIA PACIF EX JAPAN EQ HD \"AC\" ACC","LU1048588211.SGD":"Blackrock Asian Dragon A2 SGD-H","LU0359201612.USD":"贝莱德中国基金A2","LU0229945570.USD":"TEMPLETON BRIC \"A\" (USD) ACC","LU0197773673.USD":"HSBC GIF ASIA PACIF EX JAPAN EQ HD \"AS\" (USD) INC","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","BK4548":"巴美列捷福持仓","LU0072462343.USD":"贝莱德亚洲巨龙基金","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","HK0000320264.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) ACC","HK0000306685.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) INC","LU0831093199.SGD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED INCOME \"AM3\" (SGDHDG) INC","BK4585":"ETF&股票定投概念","IE00B0JY6N72.USD":"PINEBRIDGE GLOBAL EMERGING MARKETS FOCUS EQUITY \"A\" (USD) ACC","LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","LU0856984785.SGD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"ACH\" (SGDHDG) ACC","09888":"百度集团-SW","BK4531":"中概回港概念","LU0640798160.USD":"EASTSPRING INVESTMENTS GLOBAL EMERGING MARKET DYNAMIC \"A\" (USD) ACC","SG9999014674.SGD":"Nikko AM All China Equity A SGD","LU0819121731.USD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"AC\" (USD) ACC"},"source_url":"https://finance.sina.com.cn/roll/2024-08-02/doc-inchfmia5237127.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","article_id":"2456141024","content_text":"文：互联网江湖 作者：刘致呈\n　　不是股价不给力，而是减持来得太无情。\n　　美股市场也一样。\n　　近日，百度发布的公告显示，百度“老板娘”马东敏减持百度股票26万股，价值2241.46万美元，公告显示的“大致卖出日期”为7月1日。\n\n　　这是今年马东敏第一次减持百度股票。去年马东敏多次减持百度股票，价值超2亿美元。\n　　结合这段时间百度萝卜快跑大火来看，这次马东敏的减持有点意思。\n　　//Robotaxi的盈利预期与马东敏的减持\n　　减持这种事儿，毕竟还是多少要顾及舆论影响的，镜头面前抛头露面的李彦宏温文尔雅的形象不能被破坏，作为李彦宏背后的女人，马东敏只好来扮演一个“恶人”。\n\n　　不管是文质彬彬李彦宏，还是无情减持马东敏，本就是一家人。\n　　对于马东敏去年的多次减持，有网友调侃：“萝卜快跑变成了东敏快跑”。\n　　要说“跑”其实也不至于，跟去年总共减持2亿美元相比，马东敏这次减持股票价值2千万美元，并不多。当然，也许这可能不是年内唯一的一次减持，后续也可能有新的减持，一切要以百度披露的公告信息为准。\n　　只是，这次减持倒是很有意思。这轮减持之后伴随着的是，百度萝卜快跑大火以及百度方面放出的Robotaxi的盈利预期。\n　　再看百度美股走势，一切就有了答案。\n　　市场是敏感的，一有风吹草动，投资人就可能会闻风而动。所以美股市场上，6月20日到7月10日，美股百度是有一波涨势的。\n\n　　趁着这波涨势，马东敏成功高位减持，而百度股价却又急转直下，从接近190美元跌到170美元附近。理论上，如果这个时候再放出Robotaxi的盈利预期拉一波股价，简直是完美配合。\n　　一涨一跌，空气里弥漫着的大概是韭菜的香气。\n　　只是，事情似乎并没有预期的方向发展，萝卜快跑引发的出租车司机抗议，让人们意识到Robotaxi的落地也许并没有那么容易。\n　　结果就是，7月10日之后市场并没有被拉起来。\n　　宏观上，可能是收到了美联储降息预期落空的影响，从现实看，也可能是因为萝卜快跑的舆论风波之后，让美股市场上的投资者对Robotaxi未来商业化失去了足够信心。\n　　总之，这波下跌可能打乱了市场预期。\n　　老板娘的股票卖都卖了，如果股价就这么跌下去，会不会打乱接下来的减持计划？所以，接下来怎么能把股价拉回来，可能才是百度高管们当下最头疼的问题。而马东敏这么一减持，等Robotaxi这波热度过去之后，百度想要再提股价恐怕就更难了。\n　　如果这波股价拉不起来，未来几个月“老板娘”会不会再减持，是个挺有意思的事儿。\n　　//减持的背后，不看好百度Robotaxi商业化？\n　　马东敏减持百度股票不是什么新鲜事儿了。\n　　2023年7月3日和10月2日，马东敏曾两次分别减持39万股百度股票，价值分别为5339万美元和5240万美元。在那两次减持之前，2023年4-6月，马东敏共27次减持百度股票，总价值约4946万美元。\n　　在2023年的多次减持之后，马东敏的持股比例已经降至3.2%。\n　　减持并不影响李彦宏对公司的控制权，李彦宏在百度的持股比例约为18.2%，投票权为59.3%，仍然是百度第一大股东和实际控制人。\n　　可按照老板娘这减持的架势，百度股价什么时候能重回高点是个值得思考的问题。\n　　按道理来说，李彦宏夫妇并不缺钱，而且去年马东敏减持已经足够多，金额超2亿美元，而且目前的情况看，百度公司的经营也不需要那么多钱。据财报显示，至2024年3月31日，百度现金、现金等价物、限制性现金和短期投资为1918亿元。\n　　既然不缺钱，难道是老板娘自己都不看好百度Robotaxi商业化？\n　　其实不然。\n　　马东敏虽然被外界了解的比较少，但百度的创立、发展与这位老板娘都有着深刻的联系。2017年，马东敏回归百度，也曾负责过百度的豆子、人力资源、市场公关等工作。天眼查APP信息显示，马东敏还任北京百度投资管理有限公司董事。\n\n　　对于百度，马东敏足够了解。这些年百度的发展也总会有马东敏的影子在，所以对于百度Robotaxi发展也应该是认可的。\n　　有意思的是，对于这次马东敏的减持，百度方面尚未公开回应。\n　　从第三方的角度看，减持股票除了有资金需求之外，可能就是认为公司股票是处在高点，有一定的“溢价”，这个时间节点减持比较“划算”。\n　　而市场对于百度的“溢价”，无非就是两点：广告业务的成长性，以及AI业务的商业化。\n　　广告业务其实不用多说，小红书，去年的广告收入在百亿人民币，虽不及百度的体量，但也分走了一杯羹，再加上视频广告和信息流广告的结构性变化，市场需求不足的背景下，百度广告收入成长性有限。\n　　AI业务方面，文新一言谈商业化还有点早，而Robtaxi是百度“全家的希望”。\n　　5月份，百度搞了一场发布会，当时发的PR通稿的方向很明显，强调：预计2024年底萝卜快跑在武汉实现收支平衡，2025年将全面盈利。\n　　百度一直都想告诉资本市场：Robtaxi能挣钱。\n　　Robtaxi真引起资本市场注意的，还是那个10公里4块钱的新闻，引爆了C端的传播，让资本市场看到了如果成本允许，那么Robtaxi可能会很快替代传统网约车。\n　　虽然百度一直在强调自己的无人驾驶出租车成本下降，但是投资人们只相信自己的判断，直到出租车司机出来抵制，投资人们才愿意相信，这事儿有可能真行。\n　　可出乎意料的是，抵制Robtaxi这事儿闹的舆论风波确实有点大。各路媒体的狂轰滥炸之后，百度和萝卜快跑从AI科技企业的代表，一夜变成了“要用技术抢饭碗的资本家”。\n　　一时间谣言四起，甚至网上也传言，武汉萝卜快跑停运了，百度不得不出面辟谣。\n　　百度是AI行业的引领者和创新者，也是Robtaxi行业里最有分量的玩家，所以关于Robtaxi所有的好消息和坏消息，百度都是最先受影响的那一个。\n　　实际上，未来把Robtaxi业务作为想象力核心，对百度的估值来说未必是一件好事儿。\n　　需要承认的是，即便是现在还不是特别成熟，但未来Robtaxi的大规模落地是很有经济价值的，所以，市场长期会看涨百度。\n　　只不过，过多的押注Robtaxi也会带来“甜蜜的负担”。Robtaxi落地不仅仅有技术成本、资金成本，还会有社会成本。\n　　百度是能够解决技术成本和资金成本的，但唯独社会成本百度无法承担。\n　　肉眼可见的未来，一天不解决社会成本的问题，Robtaxi就无法真正落地。到时候，这些附加的社会成本，到底由谁来买单？\n　　这也是个值得思考的问题。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：梁斌 SF055","news_type":1},"isVote":1,"tweetType":1,"viewCount":1014,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":319404462616744,"gmtCreate":1719009503166,"gmtModify":1719009504944,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/09888\">$百度集团-SW(09888)$&nbsp;</a><v-v data-views=\"0\"></v-v>自从玩人力的ss和玩报表的ly来了后，裁员都已经把大动脉给裁光了，越来越作死","listText":"<a href=\"https://laohu8.com/S/09888\">$百度集团-SW(09888)$&nbsp;</a><v-v data-views=\"0\"></v-v>自从玩人力的ss和玩报表的ly来了后，裁员都已经把大动脉给裁光了，越来越作死","text":"$百度集团-SW(09888)$ 自从玩人力的ss和玩报表的ly来了后，裁员都已经把大动脉给裁光了，越来越作死","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/319404462616744","isVote":1,"tweetType":1,"viewCount":1507,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":248990757462184,"gmtCreate":1701819555934,"gmtModify":1701819557464,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"但始终改变不了百度股价下跌的趋势","listText":"但始终改变不了百度股价下跌的趋势","text":"但始终改变不了百度股价下跌的趋势","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/248990757462184","repostId":"2389718552","repostType":2,"isVote":1,"tweetType":1,"viewCount":1361,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":246553227022344,"gmtCreate":1701214972594,"gmtModify":1701221914737,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"正常","listText":"正常","text":"正常","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/246553227022344","repostId":"2386397972","repostType":2,"repost":{"id":"2386397972","kind":"news","pubTimestamp":1701049800,"share":"https://www.laohu8.com/m/news/2386397972?lang=&edition=full","pubTime":"2023-11-27 09:50","market":"us","language":"zh","title":"DNSPod创始人指责小度智能屏后台偷带宽，一个月上传数据6T","url":"https://stock-news.laohu8.com/highlight/detail?id=2386397972","media":"赛迪网","summary":"近日，百度发布第三季度财务报告，显示三季度营收达344.47亿元，归属于百度的净利润达73亿元，同比增长23%，营收、利润均超市场预期。近三个月内，文心一言向全社会开放，百度发布文心大模型4.0版本，目前文心一言用户数已达7000万。据悉，二季度小度出货量蝉联中国智能屏和智能音箱第一。11月25日，DNSPod创始人、网络安全专家吴洪声在微博和朋友圈炮轰小度智能屏后台偷带宽，一个月上传数据6T。另外，一个月上传超过 6T 流量应该是触发 bug。","content":"<html><body><article><p>近日，<a href=\"https://laohu8.com/S/BIDU\">百度</a>发布第三季度财务报告，显示三季度营收达344.47亿元，归属于百度的<span>净利润</span>（non-GAAP）达73亿元，同比增长23%，营收、利润均超市场预期。近三个月内，文心一言向全社会开放，百度发布文心大模型4.0版本，目前文心一言用户数已达7000万。</p><p>财报显示，本季度内百度核心收入266亿元，归属于百度核心的净利润（non-GAAP）达70亿元，同比增长21%；百度核心在线营销收入增长至197亿元。据悉，二季度小度出货量蝉联中国<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>屏和智能音箱第一。</p><p>小度智能屏的畅销，背后的隐患用户都知道吗？11月25日，DNSPod创始人、网络安全专家吴洪声（网名奶罩）在微博和朋友圈炮轰小度智能屏后台偷带宽，一个月上传数据6T。而且该服务大量消耗 UDP 连接数 —— 晚高峰时期的 UDP 连接数每秒超过 2000 个，导致路由器被拖垮。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20231127100655484d163om7ac119ur5\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20231127100700868d1639oc4iuzqo0d\"/><p>下图是博主提供的“小度智能屏”后台上传数据情况：</p><img src=\"https://fid-75186.picgzc.qpic.cn/20231127100701494d1630evf6omhmyk\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20231127100702292d163axb6qbu9xoo\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20231127100702693d1634auitv5uvtp\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20231127100704111d163iuqg2jh3mo9\"/><p>后续百度工程师联系了博主，称该设备确实被当成了 PCDN 节点，但不会有隐私方面的问题。另外，一个月上传超过 6T 流量应该是触发 bug。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20231127100709820d70dd&s=b><strong>赛迪网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近日，百度发布第三季度财务报告，显示三季度营收达344.47亿元，归属于百度的净利润（non-GAAP）达73亿元，同比增长23%，营收、利润均超市场预期。近三个月内，文心一言向全社会开放，百度发布文心大模型4.0版本，目前文心一言用户数已达7000万。财报显示，本季度内百度核心收入266亿元，归属于百度核心的净利润（non-GAAP）达70亿元，同比增长21%；百度核心在线营销收入增长至197...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20231127100709820d70dd&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89888":"百度集团-SWR","BK4587":"ChatGPT概念","BK4535":"淡马锡持仓","BK4077":"互动媒体与服务","LU0287142896.SGD":"Fidelity China Focus A-SGD","BK4579":"人工智能","BK4588":"碎股","BK4526":"热门中概股","BIDU":"百度","BK4552":"Archegos爆仓风波概念","BK4574":"无人驾驶","LU0173614495.USD":"富达中国焦点A","LU0359201612.USD":"贝莱德中国基金A2","BK4504":"桥水持仓","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","BK4548":"巴美列捷福持仓","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","BK4514":"搜索引擎","09888":"百度集团-SW","IE00B0JY6N72.USD":"PINEBRIDGE GLOBAL EMERGING MARKETS FOCUS EQUITY \"A\" (USD) ACC","LU0640798160.USD":"EASTSPRING INVESTMENTS GLOBAL EMERGING MARKET DYNAMIC \"A\" (USD) ACC","BK4531":"中概回港概念","LU1115378108.SGD":"Eastspring Investments - Global Emerging Markets Dynamic AS SGD","BK4585":"ETF&股票定投概念"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20231127100709820d70dd&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2386397972","content_text":"近日，百度发布第三季度财务报告，显示三季度营收达344.47亿元，归属于百度的净利润（non-GAAP）达73亿元，同比增长23%，营收、利润均超市场预期。近三个月内，文心一言向全社会开放，百度发布文心大模型4.0版本，目前文心一言用户数已达7000万。财报显示，本季度内百度核心收入266亿元，归属于百度核心的净利润（non-GAAP）达70亿元，同比增长21%；百度核心在线营销收入增长至197亿元。据悉，二季度小度出货量蝉联中国智能屏和智能音箱第一。小度智能屏的畅销，背后的隐患用户都知道吗？11月25日，DNSPod创始人、网络安全专家吴洪声（网名奶罩）在微博和朋友圈炮轰小度智能屏后台偷带宽，一个月上传数据6T。而且该服务大量消耗 UDP 连接数 —— 晚高峰时期的 UDP 连接数每秒超过 2000 个，导致路由器被拖垮。下图是博主提供的“小度智能屏”后台上传数据情况：后续百度工程师联系了博主，称该设备确实被当成了 PCDN 节点，但不会有隐私方面的问题。另外，一个月上传超过 6T 流量应该是触发 bug。","news_type":1},"isVote":1,"tweetType":1,"viewCount":942,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":624939232,"gmtCreate":1676988145926,"gmtModify":1676989788659,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"chatgpt产出的结果可能导致安全监管更难，更容易被block或者导致品牌受损。据说百度已经被罚","listText":"chatgpt产出的结果可能导致安全监管更难，更容易被block或者导致品牌受损。据说百度已经被罚","text":"chatgpt产出的结果可能导致安全监管更难，更容易被block或者导致品牌受损。据说百度已经被罚","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/624939232","repostId":"2313142089","repostType":2,"repost":{"id":"2313142089","kind":"highlight","pubTimestamp":1676986097,"share":"https://www.laohu8.com/m/news/2313142089?lang=&edition=full","pubTime":"2023-02-21 21:28","market":"sh","language":"zh","title":"我发自内心期望，有公司能干翻百度","url":"https://stock-news.laohu8.com/highlight/detail?id=2313142089","media":"虎嗅","summary":"对一些公司来说，ChatGPT即便不是幌子，也是面子","content":"<html><body><p><span label=\"备注\">本文来自微信公众号：</span><span>宇多田（ID：hellomusk）</span><span>，作者：宇多田，题图来自：《死亡游戏》</span></p><p>这次咱们不聊自动驾驶，聊一个最近所有人都无法忽视的话题。或许有些话并不好听，但希望你能思考三秒再做回应。很明显，<strong>对一些公司来说，ChatGPT即便不是幌子，也是面子</strong>。</p><p>这篇文章的起因，是几场不算激烈的辩论。</p><p>在ChatGPT几乎被妖魔化的两个月里，有汽车产业的朋友兴奋地告诉我：“你不觉得这是一个干掉<a href=\"https://laohu8.com/S/BIDU\">百度</a>的最好时机吗？我相信ChatGPT一定能！”</p><p>与此同时，他言语之中对百度充满嫌恶，甚至于“竞价排名”这个很久我没听到的词都被多次提及，看来历史在很多人心中并没有翻篇。</p><p>他觉得，颠覆的发生势在必得。</p><p>而让我更惊讶的是，持有该观点或抱有这种期望的人，不止一个，而是很多。</p><p>当然，我也是这个想法的坚定支持者。甚至比任何人都更希望能有人能在新的时间点，干掉这个躺在PC时代搜索功劳簿上太久，只会把“创新”衔在嘴边却咽不下去的企业。</p><p>但是，我也不得不以质疑的姿态，或者说必须给乐观里多掺一些慎重。</p><p><strong>很有意思，越是技术外围的人，越是对ChatGPT表现出的兴奋，远远大于身处其中的算法工程师，甚至呈现出一种天真烂漫的姿态</strong>。这让我想起多年前，当我们为“无人驾驶”手舞足蹈时，汽车工程师看我们时悲悯的眼神。</p><p>一位研究GPT3大模型两年的算法工程师，让我谨记ChatGPT三点即可：</p><p>第一，当前热度80%由资本与舆论烘托，而不是本身技术效果，更不是什么颠覆技术；</p><p>第二，它最大的贡献，就是意识到，以往语言模型生成的结果与人类意图并不匹配，因此想了些方法匹配上。所以，它的人情味儿足了，但却不一定是对的；</p><p>第三，假设传统搜索引擎能给出一些属于事实的搜索结果，先给模型再回应人类请求，就有可能既有拟人语气，又符合客观事实。当然，体验达到及格以上，需要砸上硬件、数据和时间。</p><p>所以，颠覆传统搜索的机会，当然是有的。</p><p>因此，我们可以笃定地说，养了OpenAI好几年，把ChatGPT嵌入搜索产品的<a href=\"https://laohu8.com/S/MSFT\">微软</a>CEO纳德拉，是一位高瞻远瞩的人。</p><p>但是，也必须要冷静地认识到，到底什么是做不到的。</p><p>譬如，谁最有可能翻过“硬件和数据”这两座大山？那些到处演讲和走穴的<a href=\"https://laohu8.com/S/V03.SI\">创业公司</a>，真的有市场机会吗？以及，干掉百度的公司，到底要具备什么条件？</p><p label=\"大标题\">干掉百度</p><p>作为PC时代中国搜索市场多年且唯一的霸主，这些年百度寻求第二春的努力有目共睹，但却事与愿违。</p><p><span label=\"备注\">（事实上，2020年Q3以后，云和智慧交通等收入才被单独划分出来，之前都跟<a href=\"https://laohu8.com/S/IQ\">爱奇艺</a>归为其它收入。）</span></p><p>尽管广告<span label=\"备注\">（在线营销）</span>在总收入中的占比，在2020年后有了“质”的萎缩，但仍然是这家搜索公司60%的收入来源，也是这家公司屹立不倒的根本。</p><p><img label=\"图片备注\" src=\"https://img.huxiucdn.com/article/content/202302/21/200606806600.png?imageView2/2/w/1000/format/png/interlace/1/q/85\"/></p><p label=\"图片备注\">图/百度财报</p><p>前年元宇宙，去年汽车<a href=\"https://laohu8.com/S/300024\">机器人</a>，今天又锚定ChatGPT，在日复一日毫无实际意义的呐喊式宣传中，百度其实始终躺在PC搜索这块遮羞布上，从没有真的试图爬出来。</p><p>“百度过得不要太舒服，这些年处于公司发展历史上最舒服的阶段。但这种舒服，该结束了。”</p><p>这位产业人对百度的评价很触动我。</p><p><strong>首先，即便错过了移动互联网，PC市场在不断萎缩，但百度作为一只百足之虫，在国内PC搜索端拥有绝对定价权与话语权，让自己在<a href=\"https://laohu8.com/S/GOOG\">谷歌</a>早已不在的中国传统搜索市场躺赢十几年。</strong></p><p><strong>其次，与阿里<a href=\"https://laohu8.com/S/00700\">腾讯</a>略显不同，技术属性与用人工<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>树立的公众形象又让这家本质卖广告的公司在2018年后，幸免遭受一些蹉磨。</strong></p><p><strong>第三，它在PC搜索领域没有竞争对手，资本们也不会再给它创造竞争对手</strong>——</p><p>估计哪个创业者说要打败一个旧时代和旧市场的巨头玩家，资本爸爸一定会骂骂咧咧拍屁股走人。</p><p><strong>第四，这家公司虽然不太懂产品和落地，但却擅长把通道封死</strong>——给手机厂商的搜索预置费用高达数十上百亿，提前占领硬件入口。</p><p>直到ChatGPT的出现。</p><p>如果认真看过微软嵌入ChatGPT的Bing搜索版本，你会发现它相当于加了一个平行界面。一个是普通搜索，一个是Chat。从体验效果来看，后者仍然只是一个会说屁话逗人一乐的闲聊工具，答案错误百出。</p><p>很显然，<strong>至少在过渡期，所谓把ChatGPT嵌入搜索，还是在淋漓尽致体现一种互联网的生意本质——尽可能剥夺你的时间</strong>。</p><p>按照这个逻辑，在这个阶段，Chat也许不会对百度的搜索生意产生过大影响；但作为一种闲聊和娱乐工具，它也完全可以出现在每一个常用的社交APP里，争夺我们有限的时间。</p><p><img label=\"图片备注\" src=\"https://img.huxiucdn.com/article/content/202302/21/200608564689.png?imageView2/2/w/1000/format/png/interlace/1/q/85\"/></p><p label=\"图片备注\">图/Bing</p><p>当然，更多人想到的是<span label=\"备注\">（也是很多人的兴奋点）</span>——</p><p>当未来某一天，ChatGPT真正取代了传统搜索，百度竞价排名的收入模式，将会受到前所未有的冲击。甚至于，百度根本不用什么竞争对手，都可能把自己耗进去。</p><p>玩过ChatGPT的人都清楚，它对很多问题的回答，非常类似于不良网络编辑的“洗稿”行为——从这里截取一段，从那里截取一部分，攒成一个看起来丰满的答案，并讲得头头是道。</p><p>如果说以前的传统搜索，是把20个结果摆在面前让我们来做选择，中间插点广告。那么ChatGPT给出的答案呢？</p><p>涉及到商业、医疗与敏感问题，它背后的厂商更要对自己给出的结果负责。</p><p><strong>权力的转移，意味着风险的转移。</strong>这与“自动驾驶L3”的权力转移之争有异曲同工之妙。</p><p>因此，企业再试图给ChatGPT的搜索结果塞广告，是不是要更加慎重？如果注重用户体验和反馈，在良心爆棚的情况下又怎么去吸血赚钱？</p><p>更不用说，每一家做GPT3大模型的企业，必须要投入难预计的硬件与人力成本。</p><p>而这个时候，一旦有一个不以此为赚钱目标<span label=\"备注\">（或者说企业生存不倚仗这部分收入）</span>注重良好体验的竞争对手出现，那么会发生什么呢？</p><p>不得不说，微软实在是太聪明了。</p><p>我查阅了微软的财报，他们来自搜索广告的收入只占总收入的个位数，但却着实敲打了搜索广告占总收入80%以上的谷歌。</p><p>当真正依赖搜索广告获利的玩家被动卷入一场技术运动，结果无论如何，都会让自己尝到苦头。</p><p>换言之，在国内，能打百度的，也必有其人。</p><p label=\"大标题\">创业没门儿</p><p>事实上，这段时间最让我不能理解的，是大批ChatGPT创业公司奔涌而来，资本顺势乱投一气。</p><p>翻看很多创业宣言和采访，连ChatGPT怎么进入2C和2B市场都说得模糊不清，就能有创建企业而非研究之雄心，我只能respect。</p><p><strong>最大的疑惑是，如果OpenAI的技术值得“抄”，那么他们商业模式怎么抄？</strong>因为OpenAI自己这几年一直都没找到最合适的载体，为此惆怅不已，也没少挨骂。</p><p>实际上，除了搜索，还没有人找到一个供ChatGPT任意发挥并能做成生意的单项市场，它必须依附而存。</p><p>什么？效仿OpenAI搞接口调用和SDK服务包？这一点完全可以回看2016~2019年人工智能的商业化历史，还不够血泪教训吗？</p><p>两年前，我拜访一家在做消费级聊天AI、但营收来自于天气订阅付费等刚需市场的创业公司，询问他们为何不走大模型这条路，他们的回答非常直白：“真的真的投不起。我们的年收入都不够一次训练成本。”</p><p>一位给微软做过大模型的工程师更是直截了当地说，那些说花几亿就要做ChatGPT的创业公司，基本可判定是诈骗公司。</p><p>另外，如果钱不是问题，那么原始积累的大量用户有效数据从哪里来？或者说触达用户的有效渠道是什么？</p><p>也是在两年前，我在一个塞了七八台服务器的简陋小房子里，拜访一个对干掉百度搜索势在必得的北大系创业公司。但在交流过程里，最大的问题仍然是商业模式上的含糊不清。</p><p>一会儿是在2B市场帮金融企业做文本的自然语言处理，一会儿又要搞面向大众的关键词搜索。产品是很不错，但却没有触达大众的好渠道，也没钱搞营销……</p><p>结果可想而知。</p><p>某种程度上，我可以言之凿凿给出一个判断<strong>：创业公司们在这新一波炒作洪流中，不过是助兴的炮灰而已。</strong></p><p>那么言归正传，到底谁有机会干掉百度？</p><p>当然是有钱、有硬件资源、有适合ChatGPT生存的载体，又不依赖“搜索”而活的企业。</p><p>腾讯、阿里、字节，你们准备好了吗？</p><p label=\"大标题\">巨头，请进</p><p>OpenAI率先启动公测，并以此积累大量原始数据，告诉我们一个可借鉴的事实：<strong>这个产品的成功仍然跟速度有关</strong>。所以，百度版ChatGPT还没发布就先吆喝了一圈，有其必要性存在。</p><p>但是，另一边的沉默不代表腾讯阿里字节没有在做这件事。很明显，这件事巨头不入才是不理智的。</p><p>ChatGPT，的确是一个让百度潜在竞争对手们搏一搏的最佳契机。</p><p>而且搞不好，会掀了百度的老底。</p><p>历史上，百度无论是做自动驾驶、智能语音助手还是虚头巴脑的元宇宙，历来都是先放巨雷，下不下雨另说，反正华尔街看到就行。</p><p>而每一个过程，都试图以“我赋能你”的形式，接入这个载体，绑定那个车企。跟他们推广自动驾驶平台的蠢笨脑回路，差不了太多。</p><p>先不说“开源”这种模式在中国市场上到底经历了多少轮商业教训，事实是，百度在移动互联网上无大作为的“空白区域”，才会真正影响这波ChatGPT的传播效率。</p><p>仔细想一想，我们越来越多的搜索行为是不是发生在微信、抖音、小红书等APP里？</p><p>在“内容驱动搜索”的移动互联网，存在不少更利于ChatGPT生存的载体。</p><p>当微信公众号5年前还处于全盛期时，我就曾疑惑，既然文字内容在微信平台上积累到巨大量级，那么腾讯做好搜索，将是一个非常了不起的事情。</p><p>但直到现在，在微信入口的搜索效果一直都不太令人满意。而把ChatGPT直接塞在微信界面的搜索框里，或许会发生一些可怕的改变。</p><p>另外，在当下的短视频时代，无论是算力、财力还是用户数，字节“做好旗下各个数据池的搜索”算是天时地利人和，不打一下ChatGPT的主意，属实浪费了。</p><p>同理也有阿里<a href=\"https://laohu8.com/S/JD\">京东</a>的APP矩阵。</p><p>而小红书作为近年来势头最猛的社交类APP之一，渐渐被很多人当做“图文最佳搜索平台”来使用。</p><p>当然，从成本角度，包括小红书、<a href=\"https://laohu8.com/S/ZH\">知乎</a>、B站这类相对轻量级的社交平台，虽然不适合亲自下场做ChatGPT，但却不可忽视是一个积累用户数据的好入口。</p><p>有一个产业人士说，百度的另一个威胁是“包括中国在内的全球几亿用户都使用过ChatGPT，已经感受到了ChatGPT的无穷威力，特别是年轻一代。如果未来的中国版效果不好，对百度等公司也是一个不小的打击”。</p><p>我不是很认同。</p><p>因为从目前来看，ChatGPT在回答中文和英文的表现还是有差别的，后者的表现明显更顺滑、更鸡贼。中国版ChatGPT仍有隙可钻。</p><p><img label=\"图片备注\" src=\"https://img.huxiucdn.com/article/content/202302/21/200610164538.jpg?imageView2/2/w/1000/format/jpg/interlace/1/q/85\"/></p><p label=\"图片备注\">这是一位芯片工程师提供的图片，同一个问题略不同的问法，中英表现截然不同。图/ChatGPT</p><p>当然，中国速度与占领必要入口收拢大量使用数据也是十分必要的，那么，就从移动端各大APP的搜索框开始改变吧。</p><p label=\"大标题\">大而不倒？</p><p> 尽管我们举双手欢迎竞争对手们踏入这片领地，但也必须考虑到另一种情况。</p><p>升级过渡期如果极为漫长，那么ChatGPT更多是作为一种辅助交流和问答工具存在，传统搜索仍有自己的发挥空间。甚至于，ChatGPT最终替代不了传统搜索，百度仍有喘息空间和转机。</p><p>更重要的是，不能触碰的敏感数据范围更广，即便花大力气清理，也不能保证ChatGPT给出的答案不具备“危害”。</p><p>虽然百度的搜索商业化可以被吐槽千万次，但应环境要求设立的数据隔离与过滤机制，想必这些年也踩过很多坑。</p><p>而这些坑避无可避，竞争对手的安全团队与标注团队，势必也要耗费更大的代价去做到位。</p><p>因此，百度除了是一家搜索公司，某种程度上也代表着一种我们可以涉猎的搜索范围。</p><p>也许国内有人可以做出一个良心更多一点的ChatGPT搜索产品，但也有可能，变成第二个百度。</p><p label=\"大标题\">写在最后</p><p>我的前老板是一个叱咤风云几十年的老编辑。她一直坚持，编辑必备的能力，也包括信息的搜索与整理。因此，在面试新人时，她一定会一个问题：“你平时用什么来搜索自己想了解的东西？”</p><p>而只要回答百度，大概率是通不过的。</p><p>事实上，不止媒体，对于内容质量、信息准确度以及人性化有要求的年轻一代，已经变得越来越有针对性去偏垂类渠道搜索可靠内容。这便是百度PC广告逐年萎缩的根本原因之一。</p><p>而太多对历史事件仍有清晰回忆的“老人”，也许对ChatGPT本身没有什么期待，他们只是在期待一个体验感更好、不作恶的搜索竞品出现罢了。</p><p><strong>擅吃老本的企业，永远摆脱不了被时代遗弃的命运。</strong></p><p><span label=\"备注\">我是宇多田，关注自动驾驶与半导体7年。欢迎加微信产业交流，请务必、务必备注身份，谢谢。</span></p><p><span label=\"备注\">本文来自微信公众号：</span><span>宇多田（ID：hellomusk）</span><span>，作者：宇多田</span></p></body></html>","source":"highlight_huxiu","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>我发自内心期望，有公司能干翻百度</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n我发自内心期望，有公司能干翻百度\n</h2>\n\n<h4 class=\"meta\">\n\n\n2023-02-21 21:28 北京时间&nbsp;&nbsp;&nbsp;<a href=https://www.huxiu.com/article/801049.html><strong>虎嗅</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>本文来自微信公众号：宇多田（ID：hellomusk），作者：宇多田，题图来自：《死亡游戏》这次咱们不聊自动驾驶，聊一个最近所有人都无法忽视的话题。或许有些话并不好听，但希望你能思考三秒再做回应。很明显，对一些公司来说，ChatGPT即便不是幌子，也是面子。这篇文章的起因，是几场不算激烈的辩论。在ChatGPT几乎被妖魔化的两个月里，有汽车产业的朋友兴奋地告诉我：“你不觉得这是一个干掉百度的最好...</p>\n\n<a href=\"https://www.huxiu.com/article/801049.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://img.huxiucdn.com/article/cover/202302/21/204604381890.jpg?imageView2/1/w/720/h/405/|imageMogr2/strip/interlace/1/quality/85/format/jpg","relate_stocks":{"BK4574":"无人驾驶","QNETCN":"纳斯达克中美互联网老虎指数","LU0287142896.SGD":"Fidelity China Focus A-SGD","BK4504":"桥水持仓","BK4514":"搜索引擎","BK4548":"巴美列捷福持仓","LU0173614495.USD":"富达中国焦点A","LU0359201612.USD":"贝莱德中国基金A2","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","BK4531":"中概回港概念","BK4585":"ETF&股票定投概念","IE00B0JY6N72.USD":"PINEBRIDGE GLOBAL EMERGING MARKETS FOCUS EQUITY \"A\" (USD) ACC","BK4587":"ChatGPT概念","LU0640798160.USD":"EASTSPRING INVESTMENTS GLOBAL EMERGING MARKET DYNAMIC \"A\" (USD) ACC","BK4535":"淡马锡持仓","LU1115378108.SGD":"Eastspring Investments - Global Emerging Markets Dynamic AS SGD","BK4077":"互动媒体与服务","BK4579":"人工智能","BK4526":"热门中概股","BK4588":"碎股","BIDU":"百度","BK4552":"Archegos爆仓风波概念"},"source_url":"https://www.huxiu.com/article/801049.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2313142089","content_text":"本文来自微信公众号：宇多田（ID：hellomusk），作者：宇多田，题图来自：《死亡游戏》这次咱们不聊自动驾驶，聊一个最近所有人都无法忽视的话题。或许有些话并不好听，但希望你能思考三秒再做回应。很明显，对一些公司来说，ChatGPT即便不是幌子，也是面子。这篇文章的起因，是几场不算激烈的辩论。在ChatGPT几乎被妖魔化的两个月里，有汽车产业的朋友兴奋地告诉我：“你不觉得这是一个干掉百度的最好时机吗？我相信ChatGPT一定能！”与此同时，他言语之中对百度充满嫌恶，甚至于“竞价排名”这个很久我没听到的词都被多次提及，看来历史在很多人心中并没有翻篇。他觉得，颠覆的发生势在必得。而让我更惊讶的是，持有该观点或抱有这种期望的人，不止一个，而是很多。当然，我也是这个想法的坚定支持者。甚至比任何人都更希望能有人能在新的时间点，干掉这个躺在PC时代搜索功劳簿上太久，只会把“创新”衔在嘴边却咽不下去的企业。但是，我也不得不以质疑的姿态，或者说必须给乐观里多掺一些慎重。很有意思，越是技术外围的人，越是对ChatGPT表现出的兴奋，远远大于身处其中的算法工程师，甚至呈现出一种天真烂漫的姿态。这让我想起多年前，当我们为“无人驾驶”手舞足蹈时，汽车工程师看我们时悲悯的眼神。一位研究GPT3大模型两年的算法工程师，让我谨记ChatGPT三点即可：第一，当前热度80%由资本与舆论烘托，而不是本身技术效果，更不是什么颠覆技术；第二，它最大的贡献，就是意识到，以往语言模型生成的结果与人类意图并不匹配，因此想了些方法匹配上。所以，它的人情味儿足了，但却不一定是对的；第三，假设传统搜索引擎能给出一些属于事实的搜索结果，先给模型再回应人类请求，就有可能既有拟人语气，又符合客观事实。当然，体验达到及格以上，需要砸上硬件、数据和时间。所以，颠覆传统搜索的机会，当然是有的。因此，我们可以笃定地说，养了OpenAI好几年，把ChatGPT嵌入搜索产品的微软CEO纳德拉，是一位高瞻远瞩的人。但是，也必须要冷静地认识到，到底什么是做不到的。譬如，谁最有可能翻过“硬件和数据”这两座大山？那些到处演讲和走穴的创业公司，真的有市场机会吗？以及，干掉百度的公司，到底要具备什么条件？干掉百度作为PC时代中国搜索市场多年且唯一的霸主，这些年百度寻求第二春的努力有目共睹，但却事与愿违。（事实上，2020年Q3以后，云和智慧交通等收入才被单独划分出来，之前都跟爱奇艺归为其它收入。）尽管广告（在线营销）在总收入中的占比，在2020年后有了“质”的萎缩，但仍然是这家搜索公司60%的收入来源，也是这家公司屹立不倒的根本。图/百度财报前年元宇宙，去年汽车机器人，今天又锚定ChatGPT，在日复一日毫无实际意义的呐喊式宣传中，百度其实始终躺在PC搜索这块遮羞布上，从没有真的试图爬出来。“百度过得不要太舒服，这些年处于公司发展历史上最舒服的阶段。但这种舒服，该结束了。”这位产业人对百度的评价很触动我。首先，即便错过了移动互联网，PC市场在不断萎缩，但百度作为一只百足之虫，在国内PC搜索端拥有绝对定价权与话语权，让自己在谷歌早已不在的中国传统搜索市场躺赢十几年。其次，与阿里腾讯略显不同，技术属性与用人工智能树立的公众形象又让这家本质卖广告的公司在2018年后，幸免遭受一些蹉磨。第三，它在PC搜索领域没有竞争对手，资本们也不会再给它创造竞争对手——估计哪个创业者说要打败一个旧时代和旧市场的巨头玩家，资本爸爸一定会骂骂咧咧拍屁股走人。第四，这家公司虽然不太懂产品和落地，但却擅长把通道封死——给手机厂商的搜索预置费用高达数十上百亿，提前占领硬件入口。直到ChatGPT的出现。如果认真看过微软嵌入ChatGPT的Bing搜索版本，你会发现它相当于加了一个平行界面。一个是普通搜索，一个是Chat。从体验效果来看，后者仍然只是一个会说屁话逗人一乐的闲聊工具，答案错误百出。很显然，至少在过渡期，所谓把ChatGPT嵌入搜索，还是在淋漓尽致体现一种互联网的生意本质——尽可能剥夺你的时间。按照这个逻辑，在这个阶段，Chat也许不会对百度的搜索生意产生过大影响；但作为一种闲聊和娱乐工具，它也完全可以出现在每一个常用的社交APP里，争夺我们有限的时间。图/Bing当然，更多人想到的是（也是很多人的兴奋点）——当未来某一天，ChatGPT真正取代了传统搜索，百度竞价排名的收入模式，将会受到前所未有的冲击。甚至于，百度根本不用什么竞争对手，都可能把自己耗进去。玩过ChatGPT的人都清楚，它对很多问题的回答，非常类似于不良网络编辑的“洗稿”行为——从这里截取一段，从那里截取一部分，攒成一个看起来丰满的答案，并讲得头头是道。如果说以前的传统搜索，是把20个结果摆在面前让我们来做选择，中间插点广告。那么ChatGPT给出的答案呢？涉及到商业、医疗与敏感问题，它背后的厂商更要对自己给出的结果负责。权力的转移，意味着风险的转移。这与“自动驾驶L3”的权力转移之争有异曲同工之妙。因此，企业再试图给ChatGPT的搜索结果塞广告，是不是要更加慎重？如果注重用户体验和反馈，在良心爆棚的情况下又怎么去吸血赚钱？更不用说，每一家做GPT3大模型的企业，必须要投入难预计的硬件与人力成本。而这个时候，一旦有一个不以此为赚钱目标（或者说企业生存不倚仗这部分收入）注重良好体验的竞争对手出现，那么会发生什么呢？不得不说，微软实在是太聪明了。我查阅了微软的财报，他们来自搜索广告的收入只占总收入的个位数，但却着实敲打了搜索广告占总收入80%以上的谷歌。当真正依赖搜索广告获利的玩家被动卷入一场技术运动，结果无论如何，都会让自己尝到苦头。换言之，在国内，能打百度的，也必有其人。创业没门儿事实上，这段时间最让我不能理解的，是大批ChatGPT创业公司奔涌而来，资本顺势乱投一气。翻看很多创业宣言和采访，连ChatGPT怎么进入2C和2B市场都说得模糊不清，就能有创建企业而非研究之雄心，我只能respect。最大的疑惑是，如果OpenAI的技术值得“抄”，那么他们商业模式怎么抄？因为OpenAI自己这几年一直都没找到最合适的载体，为此惆怅不已，也没少挨骂。实际上，除了搜索，还没有人找到一个供ChatGPT任意发挥并能做成生意的单项市场，它必须依附而存。什么？效仿OpenAI搞接口调用和SDK服务包？这一点完全可以回看2016~2019年人工智能的商业化历史，还不够血泪教训吗？两年前，我拜访一家在做消费级聊天AI、但营收来自于天气订阅付费等刚需市场的创业公司，询问他们为何不走大模型这条路，他们的回答非常直白：“真的真的投不起。我们的年收入都不够一次训练成本。”一位给微软做过大模型的工程师更是直截了当地说，那些说花几亿就要做ChatGPT的创业公司，基本可判定是诈骗公司。另外，如果钱不是问题，那么原始积累的大量用户有效数据从哪里来？或者说触达用户的有效渠道是什么？也是在两年前，我在一个塞了七八台服务器的简陋小房子里，拜访一个对干掉百度搜索势在必得的北大系创业公司。但在交流过程里，最大的问题仍然是商业模式上的含糊不清。一会儿是在2B市场帮金融企业做文本的自然语言处理，一会儿又要搞面向大众的关键词搜索。产品是很不错，但却没有触达大众的好渠道，也没钱搞营销……结果可想而知。某种程度上，我可以言之凿凿给出一个判断：创业公司们在这新一波炒作洪流中，不过是助兴的炮灰而已。那么言归正传，到底谁有机会干掉百度？当然是有钱、有硬件资源、有适合ChatGPT生存的载体，又不依赖“搜索”而活的企业。腾讯、阿里、字节，你们准备好了吗？巨头，请进OpenAI率先启动公测，并以此积累大量原始数据，告诉我们一个可借鉴的事实：这个产品的成功仍然跟速度有关。所以，百度版ChatGPT还没发布就先吆喝了一圈，有其必要性存在。但是，另一边的沉默不代表腾讯阿里字节没有在做这件事。很明显，这件事巨头不入才是不理智的。ChatGPT，的确是一个让百度潜在竞争对手们搏一搏的最佳契机。而且搞不好，会掀了百度的老底。历史上，百度无论是做自动驾驶、智能语音助手还是虚头巴脑的元宇宙，历来都是先放巨雷，下不下雨另说，反正华尔街看到就行。而每一个过程，都试图以“我赋能你”的形式，接入这个载体，绑定那个车企。跟他们推广自动驾驶平台的蠢笨脑回路，差不了太多。先不说“开源”这种模式在中国市场上到底经历了多少轮商业教训，事实是，百度在移动互联网上无大作为的“空白区域”，才会真正影响这波ChatGPT的传播效率。仔细想一想，我们越来越多的搜索行为是不是发生在微信、抖音、小红书等APP里？在“内容驱动搜索”的移动互联网，存在不少更利于ChatGPT生存的载体。当微信公众号5年前还处于全盛期时，我就曾疑惑，既然文字内容在微信平台上积累到巨大量级，那么腾讯做好搜索，将是一个非常了不起的事情。但直到现在，在微信入口的搜索效果一直都不太令人满意。而把ChatGPT直接塞在微信界面的搜索框里，或许会发生一些可怕的改变。另外，在当下的短视频时代，无论是算力、财力还是用户数，字节“做好旗下各个数据池的搜索”算是天时地利人和，不打一下ChatGPT的主意，属实浪费了。同理也有阿里京东的APP矩阵。而小红书作为近年来势头最猛的社交类APP之一，渐渐被很多人当做“图文最佳搜索平台”来使用。当然，从成本角度，包括小红书、知乎、B站这类相对轻量级的社交平台，虽然不适合亲自下场做ChatGPT，但却不可忽视是一个积累用户数据的好入口。有一个产业人士说，百度的另一个威胁是“包括中国在内的全球几亿用户都使用过ChatGPT，已经感受到了ChatGPT的无穷威力，特别是年轻一代。如果未来的中国版效果不好，对百度等公司也是一个不小的打击”。我不是很认同。因为从目前来看，ChatGPT在回答中文和英文的表现还是有差别的，后者的表现明显更顺滑、更鸡贼。中国版ChatGPT仍有隙可钻。这是一位芯片工程师提供的图片，同一个问题略不同的问法，中英表现截然不同。图/ChatGPT当然，中国速度与占领必要入口收拢大量使用数据也是十分必要的，那么，就从移动端各大APP的搜索框开始改变吧。大而不倒？ 尽管我们举双手欢迎竞争对手们踏入这片领地，但也必须考虑到另一种情况。升级过渡期如果极为漫长，那么ChatGPT更多是作为一种辅助交流和问答工具存在，传统搜索仍有自己的发挥空间。甚至于，ChatGPT最终替代不了传统搜索，百度仍有喘息空间和转机。更重要的是，不能触碰的敏感数据范围更广，即便花大力气清理，也不能保证ChatGPT给出的答案不具备“危害”。虽然百度的搜索商业化可以被吐槽千万次，但应环境要求设立的数据隔离与过滤机制，想必这些年也踩过很多坑。而这些坑避无可避，竞争对手的安全团队与标注团队，势必也要耗费更大的代价去做到位。因此，百度除了是一家搜索公司，某种程度上也代表着一种我们可以涉猎的搜索范围。也许国内有人可以做出一个良心更多一点的ChatGPT搜索产品，但也有可能，变成第二个百度。写在最后我的前老板是一个叱咤风云几十年的老编辑。她一直坚持，编辑必备的能力，也包括信息的搜索与整理。因此，在面试新人时，她一定会一个问题：“你平时用什么来搜索自己想了解的东西？”而只要回答百度，大概率是通不过的。事实上，不止媒体，对于内容质量、信息准确度以及人性化有要求的年轻一代，已经变得越来越有针对性去偏垂类渠道搜索可靠内容。这便是百度PC广告逐年萎缩的根本原因之一。而太多对历史事件仍有清晰回忆的“老人”，也许对ChatGPT本身没有什么期待，他们只是在期待一个体验感更好、不作恶的搜索竞品出现罢了。擅吃老本的企业，永远摆脱不了被时代遗弃的命运。我是宇多田，关注自动驾驶与半导体7年。欢迎加微信产业交流，请务必、务必备注身份，谢谢。本文来自微信公众号：宇多田（ID：hellomusk），作者：宇多田","news_type":1},"isVote":1,"tweetType":1,"viewCount":1113,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":685354770,"gmtCreate":1659450912494,"gmtModify":1659451066005,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"百度快照因为耗费太多成本而被下线","listText":"百度快照因为耗费太多成本而被下线","text":"百度快照因为耗费太多成本而被下线","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/685354770","repostId":"2256698943","repostType":2,"repost":{"id":"2256698943","kind":"highlight","weMediaInfo":{"introduction":"这些东西，大佬们肯定不想让你知道...","home_visible":1,"media_name":"差评","id":"51","head_image":"https://static.tigerbbs.com/e78a24fbaddf4277b2db99987f943b42"},"pubTimestamp":1659369600,"share":"https://www.laohu8.com/m/news/2256698943?lang=&edition=full","pubTime":"2022-08-02 00:00","market":"hk","language":"zh","title":"百度搜索快照功能消失，国产大飞机C919完成取证试飞，蔚来又一新品牌披露，每日优鲜否认资金断链，这就是今天的其它大新闻！","url":"https://stock-news.laohu8.com/highlight/detail?id=2256698943","media":"差评","summary":"对此，新浪科技第一时间问询百度，截至发稿，百度方面未予回应。不过有内部知情人士透露称，“ 百度方面确实已下线了快照功能，主要是由于网页技术的发展及代际变迁所致。”#中国商飞重磅官宣：国产大飞机 C919 完成取证试飞中国商飞官微 8 月 1 日宣布，国产大飞机 C919 完成取证试飞。显示每日优鲜发布公告称：公司已无法正常经营，资金断链，被责令整改。","content":"<html><body><div>\n<p arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong>今天是8月1日</strong></span></p><p arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">农历七月初四<strong arial=\"\" gb=\"\" helvetica=\"\" initial=\"\" neue=\"\" none=\"\" normal=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" visible=\"\" yahei=\"\"><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" visible=\"\" yahei=\"\"></strong></strong></strong></strong></span></p><p><img src=\"https://static.tigerbbs.com/430ad450433f46dd968a28ccd1b87ed9\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" initial=\"\" neue=\"\" none=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><span>今天主编结婚请大家吃饭</span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" initial=\"\" neue=\"\" none=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><span>我黑胖直接原地化身</span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" initial=\"\" neue=\"\" none=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><span>效率超人</span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" initial=\"\" neue=\"\" none=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><span>五点多就把大新闻整完了</span></span></p><p><img src=\"https://static.tigerbbs.com/f907eb1f15c140eda77637f12a6ccc13\"/></p><p arial=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span>下面是今天的其他大新闻</span></strong></span></p><h1><strong><span># </span></strong><strong><span><a href=\"https://laohu8.com/S/BIDU\">百度</a>搜索快照功能消失？知情人士：技术升级导致功能淘汰</span></strong></h1><h1></h1><p><img src=\"https://static.tigerbbs.com/874fc8ffb9c64123b7ed701a2832a697\"/></p><p><span>（ 新浪科技 ）近日，有用户发现，百度搜索的快照功能因为不明原因 “ 消失 ”，此前网站名称右侧的 “ 快照 ” 按钮消失不见，点击下拉箭头时只有举报和收藏按钮。如果直接通过此前保存的快照页面链接进行访问，则会出现错误代码 “ dec error ”，无法顺利完成访问。</span></p><p><span>对此，新浪科技第一时间问询百度，截至发稿，百度方面未予回应。不过有内部知情人士透露称，“ 百度方面确实已下线了快照功能，主要是由于网页技术的发展及代际变迁所致。”</span></p><p><span>据该知情人士介绍，“ 百度搜索发展早期，由于互联网上的 Web 站点经常出现访问不稳定现象，因此百度搜索特别开设了快照功能，通过抓取闭关保存网络关键内容，以保障用户的搜索体验。但随着互联网技术的升级发展，如今互联网的 Web 站点访问已变得稳定，快照功能的作用也因此变得不那么重要了。”<span arial=\"\" initial=\"\" inline=\"\" light=\"\" microsoft=\"\" none=\"\" normal=\"\" sans-serif=\"\" simsun=\"\" start=\"\" yahei=\"\"></span></span></p><p><img src=\"https://static.tigerbbs.com/a520baf16f634569863ab3b7a8824afb\"/><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>：一个不常用但很可惜的功能就这么没了，太可惜了。。。</span></strong></p><p><span><strong># </strong></span><strong><span>中国商飞重磅官宣：国产大飞机 C919 完成取证试飞</span></strong></p><p><img src=\"https://static.tigerbbs.com/7c236e4e0f0f41dfbb38551d6c903ba5\"/></p><p><span>（ 每日经济新闻网 ）</span><span>中国商飞官微 8 月 1 日宣布，国产大飞机 C919 完成取证试飞。</span></p><p><span>今年 1 月，商飞副总经理吴永良接受采访时曾说，目前 C919 预计将于 2022 年完成交付。对于引进新机型的航司来说，接收 C919 后还需要进行一系列的验证试飞，才能正式投入商业运营。</span></p><p><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><img src=\"https://static.tigerbbs.com/eb4305cec0f94a20b2cf52697f561af8\"/></span></strong>：说真的，很想体验一下。</span></strong></p><p arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"># </strong><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><a href=\"https://laohu8.com/S/NIO\">蔚来</a>又一新品牌披露：产品价格低于 20 万</span></strong></p><p arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/c8699b5d96c0454e8e3a03d37a7efdc1\"/></p><p><span>（ 快科技 ）</span><span>据相关媒体报道，<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>正计划推出第三个汽车品牌，用以覆盖 20 万元以下的中低端市场。据了解，该品牌是独立运营，有独立的负责人和研发体系，目前正在招募核心团队。</span></p><p><span>消息人士进一步透露称，第三品牌的价格区间主要在 10 万-20 万元，主打平民化。</span></p><p><span>对此，蔚来创始人李斌回应称：“ 目前没有可以说的信息 ”。</span></p><p><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><img src=\"https://static.tigerbbs.com/1f61f436786d42c18cf5fc7d3403133c\"/>：实话说，造这个价位的车才方便赚钱。</span></strong></p><p arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span># </span></strong><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><a href=\"https://laohu8.com/S/MF\">每日优鲜</a>否认发布 “ 资金断链无法正常经营 ” 的通知</span></strong></p><p arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/e8b46f6509204503b838938d73c4f386\"/></p><p><span>（ IT之家 ）</span><span>今日，有媒体放出了一张图。显示每日优鲜发布公告称：公司已无法正常经营，资金断链，被责令整改。公告中提到，为了保障到供应商与消费者权益，公司已经尽最大能力，处理资金退付问题。现在与资金监管机构已经协商，为北京每日优鲜电子商务有限公司组织专项小组，启动资金账户，为广大供应商消费者，清退费用。</span></p><p><span>对此，每日优鲜表示，每日优鲜方面表示不属实：公司没有发过相关通知。</span></p><p><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><img src=\"https://static.tigerbbs.com/43cda6d6f45a4f1cb01ce89a52416d0a\"/></span></strong><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong>：还在嘴硬？</strong></span></strong></p><p><img src=\"https://static.tigerbbs.com/e45d404e68034e1d800c701b7dc44108\"/></p>\n</div></body></html>","source":"weixin_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>百度搜索快照功能消失，国产大飞机C919完成取证试飞，蔚来又一新品牌披露，每日优鲜否认资金断链，这就是今天的其它大新闻！</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n百度搜索快照功能消失，国产大飞机C919完成取证试飞，蔚来又一新品牌披露，每日优鲜否认资金断链，这就是今天的其它大新闻！\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/51\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/e78a24fbaddf4277b2db99987f943b42);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">差评 </p>\n<p class=\"h-time\">2022-08-02 00:00</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><div>\n<p arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong>今天是8月1日</strong></span></p><p arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">农历七月初四<strong arial=\"\" gb=\"\" helvetica=\"\" initial=\"\" neue=\"\" none=\"\" normal=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" visible=\"\" yahei=\"\"><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" normal=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" visible=\"\" yahei=\"\"></strong></strong></strong></strong></span></p><p><img src=\"https://static.tigerbbs.com/430ad450433f46dd968a28ccd1b87ed9\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" initial=\"\" neue=\"\" none=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><span>今天主编结婚请大家吃饭</span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" initial=\"\" neue=\"\" none=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><span>我黑胖直接原地化身</span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" initial=\"\" neue=\"\" none=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><span>效率超人</span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" initial=\"\" neue=\"\" none=\"\" normal=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><span>五点多就把大新闻整完了</span></span></p><p><img src=\"https://static.tigerbbs.com/f907eb1f15c140eda77637f12a6ccc13\"/></p><p arial=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span>下面是今天的其他大新闻</span></strong></span></p><h1><strong><span># </span></strong><strong><span><a href=\"https://laohu8.com/S/BIDU\">百度</a>搜索快照功能消失？知情人士：技术升级导致功能淘汰</span></strong></h1><h1></h1><p><img src=\"https://static.tigerbbs.com/874fc8ffb9c64123b7ed701a2832a697\"/></p><p><span>（ 新浪科技 ）近日，有用户发现，百度搜索的快照功能因为不明原因 “ 消失 ”，此前网站名称右侧的 “ 快照 ” 按钮消失不见，点击下拉箭头时只有举报和收藏按钮。如果直接通过此前保存的快照页面链接进行访问，则会出现错误代码 “ dec error ”，无法顺利完成访问。</span></p><p><span>对此，新浪科技第一时间问询百度，截至发稿，百度方面未予回应。不过有内部知情人士透露称，“ 百度方面确实已下线了快照功能，主要是由于网页技术的发展及代际变迁所致。”</span></p><p><span>据该知情人士介绍，“ 百度搜索发展早期，由于互联网上的 Web 站点经常出现访问不稳定现象，因此百度搜索特别开设了快照功能，通过抓取闭关保存网络关键内容，以保障用户的搜索体验。但随着互联网技术的升级发展，如今互联网的 Web 站点访问已变得稳定，快照功能的作用也因此变得不那么重要了。”<span arial=\"\" initial=\"\" inline=\"\" light=\"\" microsoft=\"\" none=\"\" normal=\"\" sans-serif=\"\" simsun=\"\" start=\"\" yahei=\"\"></span></span></p><p><img src=\"https://static.tigerbbs.com/a520baf16f634569863ab3b7a8824afb\"/><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>：一个不常用但很可惜的功能就这么没了，太可惜了。。。</span></strong></p><p><span><strong># </strong></span><strong><span>中国商飞重磅官宣：国产大飞机 C919 完成取证试飞</span></strong></p><p><img src=\"https://static.tigerbbs.com/7c236e4e0f0f41dfbb38551d6c903ba5\"/></p><p><span>（ 每日经济新闻网 ）</span><span>中国商飞官微 8 月 1 日宣布，国产大飞机 C919 完成取证试飞。</span></p><p><span>今年 1 月，商飞副总经理吴永良接受采访时曾说，目前 C919 预计将于 2022 年完成交付。对于引进新机型的航司来说，接收 C919 后还需要进行一系列的验证试飞，才能正式投入商业运营。</span></p><p><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><img src=\"https://static.tigerbbs.com/eb4305cec0f94a20b2cf52697f561af8\"/></span></strong>：说真的，很想体验一下。</span></strong></p><p arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"># </strong><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><a href=\"https://laohu8.com/S/NIO\">蔚来</a>又一新品牌披露：产品价格低于 20 万</span></strong></p><p arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/c8699b5d96c0454e8e3a03d37a7efdc1\"/></p><p><span>（ 快科技 ）</span><span>据相关媒体报道，<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>正计划推出第三个汽车品牌，用以覆盖 20 万元以下的中低端市场。据了解，该品牌是独立运营，有独立的负责人和研发体系，目前正在招募核心团队。</span></p><p><span>消息人士进一步透露称，第三品牌的价格区间主要在 10 万-20 万元，主打平民化。</span></p><p><span>对此，蔚来创始人李斌回应称：“ 目前没有可以说的信息 ”。</span></p><p><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><img src=\"https://static.tigerbbs.com/1f61f436786d42c18cf5fc7d3403133c\"/>：实话说，造这个价位的车才方便赚钱。</span></strong></p><p arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span># </span></strong><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><a href=\"https://laohu8.com/S/MF\">每日优鲜</a>否认发布 “ 资金断链无法正常经营 ” 的通知</span></strong></p><p arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/e8b46f6509204503b838938d73c4f386\"/></p><p><span>（ IT之家 ）</span><span>今日，有媒体放出了一张图。显示每日优鲜发布公告称：公司已无法正常经营，资金断链，被责令整改。公告中提到，为了保障到供应商与消费者权益，公司已经尽最大能力，处理资金退付问题。现在与资金监管机构已经协商，为北京每日优鲜电子商务有限公司组织专项小组，启动资金账户，为广大供应商消费者，清退费用。</span></p><p><span>对此，每日优鲜表示，每日优鲜方面表示不属实：公司没有发过相关通知。</span></p><p><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><img src=\"https://static.tigerbbs.com/43cda6d6f45a4f1cb01ce89a52416d0a\"/></span></strong><strong arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong>：还在嘴硬？</strong></span></strong></p><p><img src=\"https://static.tigerbbs.com/e45d404e68034e1d800c701b7dc44108\"/></p>\n</div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4504":"桥水持仓","BK4099":"汽车制造商","BK4548":"巴美列捷福持仓","BK4563":"昨日强势股","NIO.SI":"蔚来","BK4514":"搜索引擎","QNETCN":"纳斯达克中美互联网老虎指数","BIDU":"百度","BK4539":"次新股","NIO":"蔚来","BK4532":"文艺复兴科技持仓","MF":"每日优鲜","BK4531":"中概回港概念","BK4534":"瑞士信贷持仓","BK4555":"新能源车","09866":"蔚来-SW","BK1588":"回港中概股","BK4509":"腾讯概念","BK4535":"淡马锡持仓","BK4113":"食品零售","BK4077":"互动媒体与服务","BK4526":"热门中概股","BK4579":"人工智能","BK1119":"汽车制造商","BK4552":"Archegos爆仓风波概念","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","BK4574":"无人驾驶","BK4505":"高瓴资本持仓","BK4581":"高盛持仓"},"source_url":"http://mp.weixin.qq.com/s?__biz=MzA5NDc1NzQ4MA==&mid=2654119327&idx=6&sn=4e323c2795fe0ce14537bf5f98074d2d&chksm=8b8fb298bcf83b8eb2e5459db4bb4f5ec58bb2eab7037cab7d533931abd1c8401f78e71b6bf7#rd","is_english":false,"share_image_url":"https://static.laohu8.com/ecd74548980bc5b366aa8f4b37ed0bd5","article_id":"2256698943","content_text":"今天是8月1日农历七月初四今天主编结婚请大家吃饭我黑胖直接原地化身效率超人五点多就把大新闻整完了下面是今天的其他大新闻# 百度搜索快照功能消失？知情人士：技术升级导致功能淘汰（ 新浪科技 ）近日，有用户发现，百度搜索的快照功能因为不明原因 “ 消失 ”，此前网站名称右侧的 “ 快照 ” 按钮消失不见，点击下拉箭头时只有举报和收藏按钮。如果直接通过此前保存的快照页面链接进行访问，则会出现错误代码 “ dec error ”，无法顺利完成访问。对此，新浪科技第一时间问询百度，截至发稿，百度方面未予回应。不过有内部知情人士透露称，“ 百度方面确实已下线了快照功能，主要是由于网页技术的发展及代际变迁所致。”据该知情人士介绍，“ 百度搜索发展早期，由于互联网上的 Web 站点经常出现访问不稳定现象，因此百度搜索特别开设了快照功能，通过抓取闭关保存网络关键内容，以保障用户的搜索体验。但随着互联网技术的升级发展，如今互联网的 Web 站点访问已变得稳定，快照功能的作用也因此变得不那么重要了。”：一个不常用但很可惜的功能就这么没了，太可惜了。。。# 中国商飞重磅官宣：国产大飞机 C919 完成取证试飞（ 每日经济新闻网 ）中国商飞官微 8 月 1 日宣布，国产大飞机 C919 完成取证试飞。今年 1 月，商飞副总经理吴永良接受采访时曾说，目前 C919 预计将于 2022 年完成交付。对于引进新机型的航司来说，接收 C919 后还需要进行一系列的验证试飞，才能正式投入商业运营。：说真的，很想体验一下。# 蔚来又一新品牌披露：产品价格低于 20 万（ 快科技 ）据相关媒体报道，蔚来正计划推出第三个汽车品牌，用以覆盖 20 万元以下的中低端市场。据了解，该品牌是独立运营，有独立的负责人和研发体系，目前正在招募核心团队。消息人士进一步透露称，第三品牌的价格区间主要在 10 万-20 万元，主打平民化。对此，蔚来创始人李斌回应称：“ 目前没有可以说的信息 ”。：实话说，造这个价位的车才方便赚钱。# 每日优鲜否认发布 “ 资金断链无法正常经营 ” 的通知（ IT之家 ）今日，有媒体放出了一张图。显示每日优鲜发布公告称：公司已无法正常经营，资金断链，被责令整改。公告中提到，为了保障到供应商与消费者权益，公司已经尽最大能力，处理资金退付问题。现在与资金监管机构已经协商，为北京每日优鲜电子商务有限公司组织专项小组，启动资金账户，为广大供应商消费者，清退费用。对此，每日优鲜表示，每日优鲜方面表示不属实：公司没有发过相关通知。：还在嘴硬？","news_type":1},"isVote":1,"tweetType":1,"viewCount":1822,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":619049797,"gmtCreate":1648854089016,"gmtModify":1648854089016,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"华尔街为了抄底不择手段","listText":"华尔街为了抄底不择手段","text":"华尔街为了抄底不择手段","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/619049797","repostId":"2224606340","repostType":2,"repost":{"id":"2224606340","kind":"highlight","weMediaInfo":{"introduction":"Stock Market Quotes, Business News, Financial News, Trading Ideas, and Stock Research by Professionals","home_visible":0,"media_name":"Benzinga","id":"1052270027","head_image":"https://static.tigerbbs.com/d08bf7808052c0ca9deb4e944cae32aa"},"pubTimestamp":1648841706,"share":"https://www.laohu8.com/m/news/2224606340?lang=&edition=full","pubTime":"2022-04-02 03:35","market":"hk","language":"en","title":"$100 Invested In Baidu 15 Years Ago Would Be Worth This Much","url":"https://stock-news.laohu8.com/highlight/detail?id=2224606340","media":"Benzinga","summary":"Baidu (NASDAQ:BIDU) has outperformed the market over the past 15 years by 17.49% on an annualized basis producing an average annual return of 25.39%. Currently, Baidu has a market capitalization of $48.78 billion. ","content":"<html><body><p>Baidu (NASDAQ:BIDU) has outperformed the market over the past 15 years by 17.49% on an annualized basis producing an average annual return of 25.39%. Currently, Baidu has a market capitalization of $48.78 billion. </p>\n<p><strong>Buying $100 In BIDU:</strong> If an investor had bought $100 of BIDU stock 15 years ago, it would be worth <strong>$2,979.43</strong> today based on a price of $141.18 for BIDU at the time of writing.</p>\n<h3>Baidu's Performance Over Last 15 Years</h3>\n<p><img src=\"https://www.benzinga.com/files/images/story/2022/1648841610_0.png\"/></p>\n<p>Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.</p>\n<p><em>This article was generated by Benzinga's automated content engine and reviewed by an editor.</em></p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>$100 Invested In Baidu 15 Years Ago Would Be Worth This Much</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n$100 Invested In Baidu 15 Years Ago Would Be Worth This Much\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/d08bf7808052c0ca9deb4e944cae32aa);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Benzinga </p>\n<p class=\"h-time\">2022-04-02 03:35</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><p>Baidu (NASDAQ:BIDU) has outperformed the market over the past 15 years by 17.49% on an annualized basis producing an average annual return of 25.39%. Currently, Baidu has a market capitalization of $48.78 billion. </p>\n<p><strong>Buying $100 In BIDU:</strong> If an investor had bought $100 of BIDU stock 15 years ago, it would be worth <strong>$2,979.43</strong> today based on a price of $141.18 for BIDU at the time of writing.</p>\n<h3>Baidu's Performance Over Last 15 Years</h3>\n<p><img src=\"https://www.benzinga.com/files/images/story/2022/1648841610_0.png\"/></p>\n<p>Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.</p>\n<p><em>This article was generated by Benzinga's automated content engine and reviewed by an editor.</em></p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4077":"互动媒体与服务","BK1095":"互动媒体与服务","BK4579":"人工智能","QNETCN":"纳斯达克中美互联网老虎指数","BK4504":"桥水持仓","BK4526":"热门中概股","BK1587":"次新股","BK4574":"无人驾驶","BIDU":"百度","09888":"百度集团-SW","BK4552":"Archegos爆仓风波概念","BK1575":"同股不同权","BK1588":"回港中概股","BK4531":"中概回港概念","BK4535":"淡马锡持仓","BK4548":"巴美列捷福持仓","BK4514":"搜索引擎"},"source_url":"https://www.benzinga.com/news/earnings/22/04/26431788/100-invested-in-baidu-15-years-ago-would-be-worth-this-much","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2224606340","content_text":"Baidu (NASDAQ:BIDU) has outperformed the market over the past 15 years by 17.49% on an annualized basis producing an average annual return of 25.39%. Currently, Baidu has a market capitalization of $48.78 billion. \nBuying $100 In BIDU: If an investor had bought $100 of BIDU stock 15 years ago, it would be worth $2,979.43 today based on a price of $141.18 for BIDU at the time of writing.\nBaidu's Performance Over Last 15 Years\n\nFinally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.\nThis article was generated by Benzinga's automated content engine and reviewed by an editor.","news_type":1},"isVote":1,"tweetType":1,"viewCount":739,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":373728427847728,"gmtCreate":1732272834238,"gmtModify":1732272835608,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/09888\">$百度集团-SW(09888)$&nbsp;</a><v-v data-views=\"0\"></v-v> 击穿80了。。。。我之前预测的灵验了。。。才过不到一个季度","listText":"<a href=\"https://laohu8.com/S/09888\">$百度集团-SW(09888)$&nbsp;</a><v-v data-views=\"0\"></v-v> 击穿80了。。。。我之前预测的灵验了。。。才过不到一个季度","text":"$百度集团-SW(09888)$ 击穿80了。。。。我之前预测的灵验了。。。才过不到一个季度","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/373728427847728","isVote":1,"tweetType":1,"viewCount":451,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":341750013456584,"gmtCreate":1724455610301,"gmtModify":1724455611790,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/09888\">$百度集团-SW(09888)$&nbsp;</a>百度有望到70美元每股。","listText":"<a href=\"https://laohu8.com/S/09888\">$百度集团-SW(09888)$&nbsp;</a>百度有望到70美元每股。","text":"$百度集团-SW(09888)$ 百度有望到70美元每股。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/341750013456584","isVote":1,"tweetType":1,"viewCount":1028,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":354871938175144,"gmtCreate":1727648271081,"gmtModify":1727648273033,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"也会导致内容无灵魂，最终导致生态质量下降","listText":"也会导致内容无灵魂，最终导致生态质量下降","text":"也会导致内容无灵魂，最终导致生态质量下降","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/354871938175144","repostId":"2471888993","repostType":2,"repost":{"id":"2471888993","kind":"highlight","weMediaInfo":{"introduction":"既有深度，又有响度，研究古典互联网。","home_visible":1,"media_name":"深响","id":"1038713350","head_image":"https://static.tigerbbs.com/f5b431abf34240f5bf6064f88f02fa9d"},"pubTimestamp":1727578800,"share":"https://www.laohu8.com/m/news/2471888993?lang=&edition=full","pubTime":"2024-09-29 11:00","market":"sh","language":"zh","title":"在百度，我们看到了内容创业的新机会和确定性","url":"https://stock-news.laohu8.com/highlight/detail?id=2471888993","media":"深响","summary":"在今年5月举办的百度移动生态万象大会上，我们看到了一组逆势增长的数据：过去一年，百家号获得分润的作者数量年同比增加了80%，近半年创作者收入增长超过30%。孙洪鹤向我们解释自己如今主要做百家号，一大原因在于百度APP独特的推荐机制——“搜推结合”，让好内容被看到、有收益这件事更有确定性。今年年初，百度针对内容生态做组织架构调整，以分发为调整重心，打通了内容生产-分发-用户消费的整个链条。","content":"<html><body><div><p><img src=\"https://static.tigerbbs.com/9fbe3bf0ac50404e8cc963adf9764a0d\"/></p><p><img src=\"https://static.tigerbbs.com/41d2dca24b4d4fa1b5da30a984961f19\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><span>©️深响原创 · </span><span>作者｜吕玥</span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">曾经光鲜亮丽的内容创作者们，如今大多都会有相同感触：“靠内容赚钱越来越难了。”</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">一些粉丝千万的头部博主选择停更，提到的原因往往是收益下滑让他们难以为继。那些坚持更新的中腰部博主们，也常在视频中坦率地分享涨粉、商业化等难点。还有不少对内容满怀憧憬、全职投身创作的新人，一年到头发现收入还没原来上班工资高。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在当下这个内容大繁荣时代里，创作者如何体面、持续赚钱似乎成了个“天问”。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">过去踩着平台崛起风口快速成长的路径，在当下已经不可复制。如今人人都在看内容，创作者却都为生存而焦虑。内容本被认为是零成本、好启动的领域，似乎创意才华就是唯一门槛。但内容创业在当下看起来更像是种过时、投机、碰运气的操作。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">创作者还有稳定的生存路径？未来还会有新红利可把握吗？中小创作者和新人还有成长机会吗？这个领域是否还有足够的上升空间？</span></p><p><img src=\"https://static.tigerbbs.com/7cc660c72aff44948223e4f4704c2180\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">真实的内容创业生态</span></strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">事实上，自互联网发展让内容创作彻底平权后，内容供给侧竞争就始终激烈。从博客、微博、公众号，到短视频、内容社区，总是有人退场也有人上场。而十多年的更迭发展，塑造了当下这个特点鲜明的内容创业生态。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">从创作者角度看，内容生产趋于工业化，专业团队懂用户爽点、市场趋势和热点，就会比个体创意见地的市场反馈好。而从平台角度，内容生态的成熟意味着创作者金字塔结构的生成，中腰部和新人的上升难度大。同时基础内容饱和，平台扶持自然会更看重细分热门领域，而非大规模扶持所有人。抖音对文艺院团直播的扶持、快手对新农人创作的支持以及今年各大平台对短剧的关注都是如此。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">这种演进和变化是种必然，不过也确实让很多创作者“体感”生存难度越来越大。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">最突出的问题在于流量。</span></strong></span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">创作者会发现，即便内容保持着相同风格和品质，但能触达的流量体量却不如以前。而怎么能提升推荐、播放量也变成了玄学，没有准确答案。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">商业模式专家孙洪鹤从2018年起在互联网上创作内容，他提到过去如果拥有100万粉丝，粉丝活跃度平均在10%左右，发布任意一个作品播放量都能超过10万。但现在，粉丝到达率低了，相对应推荐率也调整了，作品播放量甚至可能会掉落至1000。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/68ce5c9698244bacbb7916d9c64c8b57\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">那之前的流量去哪了呢？按常理分析，大概率是因为供给侧竞争愈强，大量新兴创作者不断涌现，从而分散了流量。但此时创作者又会看到，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>整个生态中二八法则很显著，中腰部创作者和新人们想要跻身头部阵营的挑战艰巨，</strong></span>大家也都面临着流量不足 、涨粉难的问题。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">这一环境下，创作者如果只依靠平台流量分成来生存就不现实。但在很多创作者积极尝试其他变现方式来提升整体收益时，难点也不少。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">过去，平台处于用户体量快速攀升阶段，广告主投入非常积极，所以创作者能轻松获得流量分成和广告合作。但近年来，广告行业还处于逐步复苏阶段，各行业都在降本增效，营销投入也相对谨慎，这就影响了创作者的收入。这个问题并不鲜见，2023年一些YouTuber也曾反映尽管视频流量在增长，但实际收入却出现了下滑。无论国内还是国外，创作者都在面临着不小的挑战。</span></p><p><img src=\"https://static.tigerbbs.com/1c647d585c66475b9e15e493fa238dad\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">创作者何处寻发展空间</span></strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">尽管内容行业已是深水区，我们依然有信心会有新的机会浮出水面，留给创作者抢滩登陆。因为平台始终在变化，而内容创业崛起乃至风口往往依附于此。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">近些年，大家目光常集中于日渐成熟的视频号和拓展内容垂类的小红书，反而忽视和低估了一个阵地——百家号。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在今年5月举办的<a href=\"https://laohu8.com/S/BIDU\">百度</a>移动生态万象大会上，我们看到了一组逆势增长的数据：过去一年，百家号获得分润的作者数量年同比增加了80%，近半年创作者收入增长超过30%。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">这个令人意外的成绩并非一蹴而就。百家号是有一定“基建”优势的，据百度2024年三季度财报数据，百度APP月活用户已增长到了7.03亿。背靠着用户体量庞大的国民级应用，创作者至少在流量获取方面心里有底。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">同时被称为是百度基本盘、压舱石的百度移动生态，多年来持续在做内容扩充，从视频化转型到投入直播、布局短剧等等，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>百度APP的内容生态日渐丰富。这也为百家号承载多元化创作者和内容覆盖图文、短视频、付费咨询等多类型打好基础。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">当然在基建之上，百家号还呈现出了一些对创作者的独特吸引力。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“百家的推荐机制非常有利于内容付费作者，关键词搜索带来的成交量非常高。”孙洪鹤向我们解释自己如今主要做百家号，一大原因在于百度APP独特的推荐机制——<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>“搜推结合”</strong></span>，让好内容被看到、有收益这件事更有确定性。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">搜索本是百度强项，用户在百度APP中使用搜索已是固有行为习惯。这种搜索通常不是为了追逐热点，更多是为了寻找满足特定需求、具有实质性信息量和价值的内容。因此<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>当搜索与智能化推荐结合，能够确保那些有深度、有信息量的好内容得到展示并获得相应收益。</strong></span>并且孙洪鹤还提到这种推荐机制下，作品的推荐周期可以长达半年之久，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>显著的长尾效应也将进一步提升创作者的收益。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/1f2295104bb44638b08d5156dfce1570\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">除了推荐机制的利好，对创作者全成长周期的关注和支持也是一大亮点。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">今年年初，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>百度针对内容生态做组织架构调整，以分发为调整重心，打通了内容生产-分发-用户消费的整个链条。</strong></span>这一调整让百家号得以针对性地为处于不同成长阶段的创作者提供成长思路：</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">如针对新手划拨专属流量池，建独立推荐队列，以提升内容冷启效率；对成长期的创作者，设置分阶段任务来解锁平台权益，为其打造各类身份认证形成激励；对成熟创作者还会提供打造百科名片、IP共建和打造爆款内容的机会，进一步扩大个人影响力。借助百度APP整体的分发能力优势，中腰部创作者和新人的成长进阶之路都得以有效疏通。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">当然创作者更关心的还是平台如何实现收益模式的多元化。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/c3532c98943249ffbe630cab872d364e\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">图源：百家号官网</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">无论是在哪个平台，流量分成、广告分润都是最为基础的收益项，而百家号在主动去提升这两项创作者的保底收入。据创作者“白萝卜科技”透露，百家号的千次展示流量激励属行业最高水平。还有不少创作者也告诉我们，百家号的广告分润也是目前行业中最高的。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在此基础上百家号持续丰富着收益模式，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>目前已涵盖了内容付费、电商推广、赞赏、直播、付费咨询等多个方面。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">就拿内容付费来看，在娱乐性强的平台上，推广深度内容付费其实并不容易。但百度APP是搜索+资讯类的产品，这一特性付费内容提供了良好的土壤。孙洪鹤也表示，目前他在百家号的主要收益就是内容付费，专栏和订阅号带来的收益都不错。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/2b17a2d4699b428380355c8cc246a7fc\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">孙洪鹤百家号专栏及付费订阅</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">对于专注于深度内容的创作者而言，商单这一变现方式可能并不是他们的强项，也不清楚适合哪些类型合作。而在百家号，许多财经、科技和法律等专业内容垂类的创作者也会惊喜发现平台在主动推荐商单合作，帮助他们顺利迈出第一步。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">另外值得一提的是，百家号目前的扶持力度也属业内少见。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">比如目前百家号有一项推荐创作者奖励计划，这种裂变式激励在绝大多数平台上已不常见，因为现阶段流量红利期已结束，很多平台不再需要大规模扩充创作者。而百家号通过这一政策，营造了一种很少见的、全新的创作环境：<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>看似各自为战的创作者们，实则在潜移默化间相互影响，大家不是传统意义上抢分蛋糕吃，</strong></span>而是在共同做大做优百家号这个内容阵地。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">与此同时，在大多数平台都是针对某些细分垂类和新品类做助推的时候，百家号还有面向大盘创作者的扶持——乘风计划，通过10亿的激励现金、千亿流量扶持以及定制化成长模式，让创作者在现有收益基础上获得显著增长。<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>这相当于是为创作者开启了一个难能可贵的红利期。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">另外孙洪鹤还提到，自己在百家号能以最快速度找到人工服务答疑解惑，如果做百家号特训营，平台会有专人提供帮助，很多创作者借此已获得流水高达百万的成绩。这些都让创作者直接感受到了与平台沟通的顺畅，以及平台对创作者的权益保护、尊重和重视。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">内容创作始终是一场挑战和机遇并存的旅程。挑战，是指在浩瀚的内容海洋中，创作者很难找到一片未被触及的净土，总有其他作品会比自己的内容更吸引人、更专业、更受欢迎。这种无形的压力促使创作者笔耕不辍。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">机遇，则是在于新技术、新生活方式、大众兴趣更迭以及各行各业的经验都能够“内容化”。越是细分的领域，信息壁垒越高，越是意味着内容创作有广阔空间。对内容创作者而言，只要抱有信心，找准平台，便有能力去穿越行业周期，实现持续成长。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" donone=\"shifuMouseDownOther('shifu_o_024')\" gb=\"\" helvetica=\"\" label=\"Copyright © 2014 playhudong All Rights Reserved.\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/e1d711156de345adbf7e338919b24fe9\" width=\"60px\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>原创内容转载开白可</span><span>直接在文后留言</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>与深响主编交流请添加微信：alana_liuyalan</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>商务合作请添加微信：deepecho-biz</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>⚠️添加以上微信</span><strong><span>请备注姓名公司与来意</span></strong></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/27409b96f6bb4e5badb4b64e6eea5404\"/></p><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">短剧热潮持续，百度的进击与野望</span></strong><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"></span></strong></h1><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><br/></h1><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">技术如何变革营销业？这三个趋势你需要知道｜对话百度营销</span></strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"></span></h1><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/ca0d3021592d48c79fb1f9eec1a0a27d\"/></p></div></body></html>","source":"weixin_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>在百度，我们看到了内容创业的新机会和确定性</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n在百度，我们看到了内容创业的新机会和确定性\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1038713350\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/f5b431abf34240f5bf6064f88f02fa9d);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">深响 </p>\n<p class=\"h-time\">2024-09-29 11:00</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><div><p><img src=\"https://static.tigerbbs.com/9fbe3bf0ac50404e8cc963adf9764a0d\"/></p><p><img src=\"https://static.tigerbbs.com/41d2dca24b4d4fa1b5da30a984961f19\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" right=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><span>©️深响原创 · </span><span>作者｜吕玥</span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">曾经光鲜亮丽的内容创作者们，如今大多都会有相同感触：“靠内容赚钱越来越难了。”</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">一些粉丝千万的头部博主选择停更，提到的原因往往是收益下滑让他们难以为继。那些坚持更新的中腰部博主们，也常在视频中坦率地分享涨粉、商业化等难点。还有不少对内容满怀憧憬、全职投身创作的新人，一年到头发现收入还没原来上班工资高。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在当下这个内容大繁荣时代里，创作者如何体面、持续赚钱似乎成了个“天问”。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">过去踩着平台崛起风口快速成长的路径，在当下已经不可复制。如今人人都在看内容，创作者却都为生存而焦虑。内容本被认为是零成本、好启动的领域，似乎创意才华就是唯一门槛。但内容创业在当下看起来更像是种过时、投机、碰运气的操作。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">创作者还有稳定的生存路径？未来还会有新红利可把握吗？中小创作者和新人还有成长机会吗？这个领域是否还有足够的上升空间？</span></p><p><img src=\"https://static.tigerbbs.com/7cc660c72aff44948223e4f4704c2180\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">真实的内容创业生态</span></strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">事实上，自互联网发展让内容创作彻底平权后，内容供给侧竞争就始终激烈。从博客、微博、公众号，到短视频、内容社区，总是有人退场也有人上场。而十多年的更迭发展，塑造了当下这个特点鲜明的内容创业生态。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">从创作者角度看，内容生产趋于工业化，专业团队懂用户爽点、市场趋势和热点，就会比个体创意见地的市场反馈好。而从平台角度，内容生态的成熟意味着创作者金字塔结构的生成，中腰部和新人的上升难度大。同时基础内容饱和，平台扶持自然会更看重细分热门领域，而非大规模扶持所有人。抖音对文艺院团直播的扶持、快手对新农人创作的支持以及今年各大平台对短剧的关注都是如此。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">这种演进和变化是种必然，不过也确实让很多创作者“体感”生存难度越来越大。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">最突出的问题在于流量。</span></strong></span><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">创作者会发现，即便内容保持着相同风格和品质，但能触达的流量体量却不如以前。而怎么能提升推荐、播放量也变成了玄学，没有准确答案。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">商业模式专家孙洪鹤从2018年起在互联网上创作内容，他提到过去如果拥有100万粉丝，粉丝活跃度平均在10%左右，发布任意一个作品播放量都能超过10万。但现在，粉丝到达率低了，相对应推荐率也调整了，作品播放量甚至可能会掉落至1000。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/68ce5c9698244bacbb7916d9c64c8b57\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">那之前的流量去哪了呢？按常理分析，大概率是因为供给侧竞争愈强，大量新兴创作者不断涌现，从而分散了流量。但此时创作者又会看到，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>整个生态中二八法则很显著，中腰部创作者和新人们想要跻身头部阵营的挑战艰巨，</strong></span>大家也都面临着流量不足 、涨粉难的问题。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">这一环境下，创作者如果只依靠平台流量分成来生存就不现实。但在很多创作者积极尝试其他变现方式来提升整体收益时，难点也不少。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">过去，平台处于用户体量快速攀升阶段，广告主投入非常积极，所以创作者能轻松获得流量分成和广告合作。但近年来，广告行业还处于逐步复苏阶段，各行业都在降本增效，营销投入也相对谨慎，这就影响了创作者的收入。这个问题并不鲜见，2023年一些YouTuber也曾反映尽管视频流量在增长，但实际收入却出现了下滑。无论国内还是国外，创作者都在面临着不小的挑战。</span></p><p><img src=\"https://static.tigerbbs.com/1c647d585c66475b9e15e493fa238dad\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">创作者何处寻发展空间</span></strong></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">尽管内容行业已是深水区，我们依然有信心会有新的机会浮出水面，留给创作者抢滩登陆。因为平台始终在变化，而内容创业崛起乃至风口往往依附于此。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">近些年，大家目光常集中于日渐成熟的视频号和拓展内容垂类的小红书，反而忽视和低估了一个阵地——百家号。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在今年5月举办的<a href=\"https://laohu8.com/S/BIDU\">百度</a>移动生态万象大会上，我们看到了一组逆势增长的数据：过去一年，百家号获得分润的作者数量年同比增加了80%，近半年创作者收入增长超过30%。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">这个令人意外的成绩并非一蹴而就。百家号是有一定“基建”优势的，据百度2024年三季度财报数据，百度APP月活用户已增长到了7.03亿。背靠着用户体量庞大的国民级应用，创作者至少在流量获取方面心里有底。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">同时被称为是百度基本盘、压舱石的百度移动生态，多年来持续在做内容扩充，从视频化转型到投入直播、布局短剧等等，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>百度APP的内容生态日渐丰富。这也为百家号承载多元化创作者和内容覆盖图文、短视频、付费咨询等多类型打好基础。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">当然在基建之上，百家号还呈现出了一些对创作者的独特吸引力。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">“百家的推荐机制非常有利于内容付费作者，关键词搜索带来的成交量非常高。”孙洪鹤向我们解释自己如今主要做百家号，一大原因在于百度APP独特的推荐机制——<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>“搜推结合”</strong></span>，让好内容被看到、有收益这件事更有确定性。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">搜索本是百度强项，用户在百度APP中使用搜索已是固有行为习惯。这种搜索通常不是为了追逐热点，更多是为了寻找满足特定需求、具有实质性信息量和价值的内容。因此<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>当搜索与智能化推荐结合，能够确保那些有深度、有信息量的好内容得到展示并获得相应收益。</strong></span>并且孙洪鹤还提到这种推荐机制下，作品的推荐周期可以长达半年之久，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>显著的长尾效应也将进一步提升创作者的收益。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/1f2295104bb44638b08d5156dfce1570\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">除了推荐机制的利好，对创作者全成长周期的关注和支持也是一大亮点。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">今年年初，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>百度针对内容生态做组织架构调整，以分发为调整重心，打通了内容生产-分发-用户消费的整个链条。</strong></span>这一调整让百家号得以针对性地为处于不同成长阶段的创作者提供成长思路：</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">如针对新手划拨专属流量池，建独立推荐队列，以提升内容冷启效率；对成长期的创作者，设置分阶段任务来解锁平台权益，为其打造各类身份认证形成激励；对成熟创作者还会提供打造百科名片、IP共建和打造爆款内容的机会，进一步扩大个人影响力。借助百度APP整体的分发能力优势，中腰部创作者和新人的成长进阶之路都得以有效疏通。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">当然创作者更关心的还是平台如何实现收益模式的多元化。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/c3532c98943249ffbe630cab872d364e\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">图源：百家号官网</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">无论是在哪个平台，流量分成、广告分润都是最为基础的收益项，而百家号在主动去提升这两项创作者的保底收入。据创作者“白萝卜科技”透露，百家号的千次展示流量激励属行业最高水平。还有不少创作者也告诉我们，百家号的广告分润也是目前行业中最高的。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">在此基础上百家号持续丰富着收益模式，<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>目前已涵盖了内容付费、电商推广、赞赏、直播、付费咨询等多个方面。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">就拿内容付费来看，在娱乐性强的平台上，推广深度内容付费其实并不容易。但百度APP是搜索+资讯类的产品，这一特性付费内容提供了良好的土壤。孙洪鹤也表示，目前他在百家号的主要收益就是内容付费，专栏和订阅号带来的收益都不错。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/2b17a2d4699b428380355c8cc246a7fc\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">孙洪鹤百家号专栏及付费订阅</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">对于专注于深度内容的创作者而言，商单这一变现方式可能并不是他们的强项，也不清楚适合哪些类型合作。而在百家号，许多财经、科技和法律等专业内容垂类的创作者也会惊喜发现平台在主动推荐商单合作，帮助他们顺利迈出第一步。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">另外值得一提的是，百家号目前的扶持力度也属业内少见。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">比如目前百家号有一项推荐创作者奖励计划，这种裂变式激励在绝大多数平台上已不常见，因为现阶段流量红利期已结束，很多平台不再需要大规模扩充创作者。而百家号通过这一政策，营造了一种很少见的、全新的创作环境：<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>看似各自为战的创作者们，实则在潜移默化间相互影响，大家不是传统意义上抢分蛋糕吃，</strong></span>而是在共同做大做优百家号这个内容阵地。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">与此同时，在大多数平台都是针对某些细分垂类和新品类做助推的时候，百家号还有面向大盘创作者的扶持——乘风计划，通过10亿的激励现金、千亿流量扶持以及定制化成长模式，让创作者在现有收益基础上获得显著增长。<span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong>这相当于是为创作者开启了一个难能可贵的红利期。</strong></span></span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">另外孙洪鹤还提到，自己在百家号能以最快速度找到人工服务答疑解惑，如果做百家号特训营，平台会有专人提供帮助，很多创作者借此已获得流水高达百万的成绩。这些都让创作者直接感受到了与平台沟通的顺畅，以及平台对创作者的权益保护、尊重和重视。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">内容创作始终是一场挑战和机遇并存的旅程。挑战，是指在浩瀚的内容海洋中，创作者很难找到一片未被触及的净土，总有其他作品会比自己的内容更吸引人、更专业、更受欢迎。这种无形的压力促使创作者笔耕不辍。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">机遇，则是在于新技术、新生活方式、大众兴趣更迭以及各行各业的经验都能够“内容化”。越是细分的领域，信息壁垒越高，越是意味着内容创作有广阔空间。对内容创作者而言，只要抱有信心，找准平台，便有能力去穿越行业周期，实现持续成长。</span></p><p arial=\"\" border-box=\"\" break-word=\"\" donone=\"shifuMouseDownOther('shifu_o_024')\" gb=\"\" helvetica=\"\" label=\"Copyright © 2014 playhudong All Rights Reserved.\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/e1d711156de345adbf7e338919b24fe9\" width=\"60px\"/></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>原创内容转载开白可</span><span>直接在文后留言</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>与深响主编交流请添加微信：alana_liuyalan</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>商务合作请添加微信：deepecho-biz</span></p><p arial=\"\" border-box=\"\" break-word=\"\" center=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><span>⚠️添加以上微信</span><strong><span>请备注姓名公司与来意</span></strong></p><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/27409b96f6bb4e5badb4b64e6eea5404\"/></p><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">短剧热潮持续，百度的进击与野望</span></strong><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"></span></strong></h1><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><br/></h1><h1 arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" justify=\"\" neue=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\">技术如何变革营销业？这三个趋势你需要知道｜对话百度营销</span></strong><span arial=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"></span></h1><p arial=\"\" border-box=\"\" break-word=\"\" gb=\"\" helvetica=\"\" neue=\"\" sans=\"\" sans-serif=\"\" sc=\"\" ui=\"\" yahei=\"\"><img src=\"https://static.tigerbbs.com/ca0d3021592d48c79fb1f9eec1a0a27d\"/></p></div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"161022":"创业","BK4514":"搜索引擎","IE00B0JY6N72.USD":"PINEBRIDGE 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ACC","BK4548":"巴美列捷福持仓"},"source_url":"http://mp.weixin.qq.com/s?__biz=MzUzOTc4NDQxMQ==&mid=2247545333&idx=1&sn=8f8f4c5e883edefc73a967ac8ebfd52e&chksm=fbcbc6e3f2b9ec05de179cb54640d557b2cb5d925eeae82b0367be996e0bb8a13fa164dfe77c&scene=0#rd","is_english":false,"share_image_url":"https://static.laohu8.com/ecd74548980bc5b366aa8f4b37ed0bd5","article_id":"2471888993","content_text":"©️深响原创 · 作者｜吕玥曾经光鲜亮丽的内容创作者们，如今大多都会有相同感触：“靠内容赚钱越来越难了。”一些粉丝千万的头部博主选择停更，提到的原因往往是收益下滑让他们难以为继。那些坚持更新的中腰部博主们，也常在视频中坦率地分享涨粉、商业化等难点。还有不少对内容满怀憧憬、全职投身创作的新人，一年到头发现收入还没原来上班工资高。在当下这个内容大繁荣时代里，创作者如何体面、持续赚钱似乎成了个“天问”。过去踩着平台崛起风口快速成长的路径，在当下已经不可复制。如今人人都在看内容，创作者却都为生存而焦虑。内容本被认为是零成本、好启动的领域，似乎创意才华就是唯一门槛。但内容创业在当下看起来更像是种过时、投机、碰运气的操作。创作者还有稳定的生存路径？未来还会有新红利可把握吗？中小创作者和新人还有成长机会吗？这个领域是否还有足够的上升空间？真实的内容创业生态事实上，自互联网发展让内容创作彻底平权后，内容供给侧竞争就始终激烈。从博客、微博、公众号，到短视频、内容社区，总是有人退场也有人上场。而十多年的更迭发展，塑造了当下这个特点鲜明的内容创业生态。从创作者角度看，内容生产趋于工业化，专业团队懂用户爽点、市场趋势和热点，就会比个体创意见地的市场反馈好。而从平台角度，内容生态的成熟意味着创作者金字塔结构的生成，中腰部和新人的上升难度大。同时基础内容饱和，平台扶持自然会更看重细分热门领域，而非大规模扶持所有人。抖音对文艺院团直播的扶持、快手对新农人创作的支持以及今年各大平台对短剧的关注都是如此。这种演进和变化是种必然，不过也确实让很多创作者“体感”生存难度越来越大。最突出的问题在于流量。创作者会发现，即便内容保持着相同风格和品质，但能触达的流量体量却不如以前。而怎么能提升推荐、播放量也变成了玄学，没有准确答案。商业模式专家孙洪鹤从2018年起在互联网上创作内容，他提到过去如果拥有100万粉丝，粉丝活跃度平均在10%左右，发布任意一个作品播放量都能超过10万。但现在，粉丝到达率低了，相对应推荐率也调整了，作品播放量甚至可能会掉落至1000。那之前的流量去哪了呢？按常理分析，大概率是因为供给侧竞争愈强，大量新兴创作者不断涌现，从而分散了流量。但此时创作者又会看到，整个生态中二八法则很显著，中腰部创作者和新人们想要跻身头部阵营的挑战艰巨，大家也都面临着流量不足 、涨粉难的问题。这一环境下，创作者如果只依靠平台流量分成来生存就不现实。但在很多创作者积极尝试其他变现方式来提升整体收益时，难点也不少。过去，平台处于用户体量快速攀升阶段，广告主投入非常积极，所以创作者能轻松获得流量分成和广告合作。但近年来，广告行业还处于逐步复苏阶段，各行业都在降本增效，营销投入也相对谨慎，这就影响了创作者的收入。这个问题并不鲜见，2023年一些YouTuber也曾反映尽管视频流量在增长，但实际收入却出现了下滑。无论国内还是国外，创作者都在面临着不小的挑战。创作者何处寻发展空间尽管内容行业已是深水区，我们依然有信心会有新的机会浮出水面，留给创作者抢滩登陆。因为平台始终在变化，而内容创业崛起乃至风口往往依附于此。近些年，大家目光常集中于日渐成熟的视频号和拓展内容垂类的小红书，反而忽视和低估了一个阵地——百家号。在今年5月举办的百度移动生态万象大会上，我们看到了一组逆势增长的数据：过去一年，百家号获得分润的作者数量年同比增加了80%，近半年创作者收入增长超过30%。这个令人意外的成绩并非一蹴而就。百家号是有一定“基建”优势的，据百度2024年三季度财报数据，百度APP月活用户已增长到了7.03亿。背靠着用户体量庞大的国民级应用，创作者至少在流量获取方面心里有底。同时被称为是百度基本盘、压舱石的百度移动生态，多年来持续在做内容扩充，从视频化转型到投入直播、布局短剧等等，百度APP的内容生态日渐丰富。这也为百家号承载多元化创作者和内容覆盖图文、短视频、付费咨询等多类型打好基础。当然在基建之上，百家号还呈现出了一些对创作者的独特吸引力。“百家的推荐机制非常有利于内容付费作者，关键词搜索带来的成交量非常高。”孙洪鹤向我们解释自己如今主要做百家号，一大原因在于百度APP独特的推荐机制——“搜推结合”，让好内容被看到、有收益这件事更有确定性。搜索本是百度强项，用户在百度APP中使用搜索已是固有行为习惯。这种搜索通常不是为了追逐热点，更多是为了寻找满足特定需求、具有实质性信息量和价值的内容。因此当搜索与智能化推荐结合，能够确保那些有深度、有信息量的好内容得到展示并获得相应收益。并且孙洪鹤还提到这种推荐机制下，作品的推荐周期可以长达半年之久，显著的长尾效应也将进一步提升创作者的收益。除了推荐机制的利好，对创作者全成长周期的关注和支持也是一大亮点。今年年初，百度针对内容生态做组织架构调整，以分发为调整重心，打通了内容生产-分发-用户消费的整个链条。这一调整让百家号得以针对性地为处于不同成长阶段的创作者提供成长思路：如针对新手划拨专属流量池，建独立推荐队列，以提升内容冷启效率；对成长期的创作者，设置分阶段任务来解锁平台权益，为其打造各类身份认证形成激励；对成熟创作者还会提供打造百科名片、IP共建和打造爆款内容的机会，进一步扩大个人影响力。借助百度APP整体的分发能力优势，中腰部创作者和新人的成长进阶之路都得以有效疏通。当然创作者更关心的还是平台如何实现收益模式的多元化。图源：百家号官网无论是在哪个平台，流量分成、广告分润都是最为基础的收益项，而百家号在主动去提升这两项创作者的保底收入。据创作者“白萝卜科技”透露，百家号的千次展示流量激励属行业最高水平。还有不少创作者也告诉我们，百家号的广告分润也是目前行业中最高的。在此基础上百家号持续丰富着收益模式，目前已涵盖了内容付费、电商推广、赞赏、直播、付费咨询等多个方面。就拿内容付费来看，在娱乐性强的平台上，推广深度内容付费其实并不容易。但百度APP是搜索+资讯类的产品，这一特性付费内容提供了良好的土壤。孙洪鹤也表示，目前他在百家号的主要收益就是内容付费，专栏和订阅号带来的收益都不错。孙洪鹤百家号专栏及付费订阅对于专注于深度内容的创作者而言，商单这一变现方式可能并不是他们的强项，也不清楚适合哪些类型合作。而在百家号，许多财经、科技和法律等专业内容垂类的创作者也会惊喜发现平台在主动推荐商单合作，帮助他们顺利迈出第一步。另外值得一提的是，百家号目前的扶持力度也属业内少见。比如目前百家号有一项推荐创作者奖励计划，这种裂变式激励在绝大多数平台上已不常见，因为现阶段流量红利期已结束，很多平台不再需要大规模扩充创作者。而百家号通过这一政策，营造了一种很少见的、全新的创作环境：看似各自为战的创作者们，实则在潜移默化间相互影响，大家不是传统意义上抢分蛋糕吃，而是在共同做大做优百家号这个内容阵地。与此同时，在大多数平台都是针对某些细分垂类和新品类做助推的时候，百家号还有面向大盘创作者的扶持——乘风计划，通过10亿的激励现金、千亿流量扶持以及定制化成长模式，让创作者在现有收益基础上获得显著增长。这相当于是为创作者开启了一个难能可贵的红利期。另外孙洪鹤还提到，自己在百家号能以最快速度找到人工服务答疑解惑，如果做百家号特训营，平台会有专人提供帮助，很多创作者借此已获得流水高达百万的成绩。这些都让创作者直接感受到了与平台沟通的顺畅，以及平台对创作者的权益保护、尊重和重视。内容创作始终是一场挑战和机遇并存的旅程。挑战，是指在浩瀚的内容海洋中，创作者很难找到一片未被触及的净土，总有其他作品会比自己的内容更吸引人、更专业、更受欢迎。这种无形的压力促使创作者笔耕不辍。机遇，则是在于新技术、新生活方式、大众兴趣更迭以及各行各业的经验都能够“内容化”。越是细分的领域，信息壁垒越高，越是意味着内容创作有广阔空间。对内容创作者而言，只要抱有信心，找准平台，便有能力去穿越行业周期，实现持续成长。原创内容转载开白可直接在文后留言与深响主编交流请添加微信：alana_liuyalan商务合作请添加微信：deepecho-biz⚠️添加以上微信请备注姓名公司与来意短剧热潮持续，百度的进击与野望技术如何变革营销业？这三个趋势你需要知道｜对话百度营销","news_type":1},"isVote":1,"tweetType":1,"viewCount":549,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":351905459589448,"gmtCreate":1726957336011,"gmtModify":1726957338166,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"百度副总裁。。。呵呵","listText":"百度副总裁。。。呵呵","text":"百度副总裁。。。呵呵","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/351905459589448","repostId":"2468619717","repostType":2,"repost":{"id":"2468619717","kind":"news","pubTimestamp":1726822310,"share":"https://www.laohu8.com/m/news/2468619717?lang=&edition=full","pubTime":"2024-09-20 16:51","market":"us","language":"zh","title":"生成式人工智能可改写《黑神话：悟空》结局？百度王颖这样说","url":"https://stock-news.laohu8.com/highlight/detail?id=2468619717","media":"新京报","summary":"新京报贝壳财经讯（记者韦英姿）9月20日，在2024北京文化论坛平行论坛“文化潮流：新兴业态与技术融合”上，百度副总裁王颖将生成式人工智能赋能内容创作和消费的作用表述为：在人人都是消费者的时代，终于人人都可以成为内容创作者。她回顾了人类文明发展历程并认为，虽然造纸术让更多作品得到了记录，但受限于文化教育水平，只有少数人才能参与创作，“就是那些特别会写的人”。","content":"<div>\n<p>新京报贝壳财经讯（记者韦英姿）9月20日，在2024北京文化论坛平行论坛“文化潮流：新兴业态与技术融合”上，百度副总裁王颖将生成式人工智能赋能内容创作和消费的作用表述为：在人人都是消费者的时代，终于人人都可以成为内容创作者。 　　她回顾了人类文明发展历程并认为，虽然造纸术让更多作品得到了记录，但受限于文化教育水平，只有少数人才能参与创作，“就是那些特别会写的人”。即使到了数字时代，创作门槛有所降低...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202409203186971155.html\">Web Link</a>\n\n</div>\n","source":"stock_eastmoney","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" 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left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n生成式人工智能可改写《黑神话：悟空》结局？百度王颖这样说\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-09-20 16:51 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202409203186971155.html><strong>新京报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>新京报贝壳财经讯（记者韦英姿）9月20日，在2024北京文化论坛平行论坛“文化潮流：新兴业态与技术融合”上，百度副总裁王颖将生成式人工智能赋能内容创作和消费的作用表述为：在人人都是消费者的时代，终于人人都可以成为内容创作者。 　　她回顾了人类文明发展历程并认为，虽然造纸术让更多作品得到了记录，但受限于文化教育水平，只有少数人才能参与创作，“就是那些特别会写的人”。即使到了数字时代，创作门槛有所降低...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202409203186971155.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4535":"淡马锡持仓","LU0287142896.SGD":"Fidelity China Focus A-SGD","BK4077":"互动媒体与服务","BK4579":"人工智能","BK4526":"热门中概股","BK4588":"碎股","BK4552":"Archegos爆仓风波概念","BK4574":"无人驾驶","LU0173614495.USD":"富达中国焦点A","LU0359201612.USD":"贝莱德中国基金A2","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","BK4504":"桥水持仓","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","BK4514":"搜索引擎","BK4548":"巴美列捷福持仓","IE00B0JY6N72.USD":"PINEBRIDGE GLOBAL EMERGING MARKETS FOCUS EQUITY \"A\" (USD) ACC","LU0640798160.USD":"EASTSPRING INVESTMENTS GLOBAL EMERGING MARKET DYNAMIC \"A\" (USD) ACC","BIDU":"百度","LU1115378108.SGD":"Eastspring Investments - Global Emerging Markets Dynamic AS 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　　同时她强调，好的生成质量取决于技术对用户意图的理解以及用户内心真诚的表达，还需要依靠专业和准确的路径，“最后才能形成我们想要的内容”。（文章来源：新京报）","news_type":1},"isVote":1,"tweetType":1,"viewCount":525,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":348623778570520,"gmtCreate":1726140695016,"gmtModify":1726140696682,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"他不是开发者","listText":"他不是开发者","text":"他不是开发者","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/348623778570520","repostId":"2466241530","repostType":2,"repost":{"id":"2466241530","kind":"news","pubTimestamp":1726125060,"share":"https://www.laohu8.com/m/news/2466241530?lang=&edition=full","pubTime":"2024-09-12 15:11","market":"sh","language":"zh","title":"百度何俊杰：现已跑通智能体生态闭环 直言“人人可开发”","url":"https://stock-news.laohu8.com/highlight/detail?id=2466241530","media":"阿斯达克财经","summary":"内媒报道，百度集团-SW(09888.HK) 资深副总裁、百度移动生态事业群组总经理何俊杰表示，百度现已跑通智能体生态的闭环，不仅人人可用，亦能人人可开发、人人可分发、人人可获益。(js/w)(港股报价延迟最少十五分钟。沽空资料截至 2024-09-12 12:25。)AASTOCKS新闻","content":"<html><body><div> <span> <p>内媒报道，<a href=\"https://laohu8.com/S/09888\">百度集团-SW</a>(09888.HK)<span> </span>资深副总裁、<a href=\"https://laohu8.com/S/BIDU\">百度</a>移动生态事业群组总经理何俊杰表示，百度现已跑通<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>体生态的闭环，不仅人人可用，亦能人人可开发、人人可分发、人人可获益。(js/w)<br/><span></span><br/>(港股报价延迟最少十五分钟。沽空资料截至 2024-09-12 12:25。)</p><div></div>AASTOCKS新闻 </span> </div></body></html>","source":"aastocks_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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href=http://www.aastocks.com/tc/stocks/news/aafn-con/NOW.1380974/latest-news/AAFN><strong>阿斯达克财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>内媒报道，百度集团-SW(09888.HK) 资深副总裁、百度移动生态事业群组总经理何俊杰表示，百度现已跑通智能体生态的闭环，不仅人人可用，亦能人人可开发、人人可分发、人人可获益。(js/w)(港股报价延迟最少十五分钟。沽空资料截至 2024-09-12 12:25。)AASTOCKS新闻</p>\n\n<a href=\"http://www.aastocks.com/tc/stocks/news/aafn-con/NOW.1380974/latest-news/AAFN\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://plib.aastocks.com/aafnnews/image/medialib/20210913095810465_s.jpg","relate_stocks":{"89888":"百度集团-SWR","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) INC","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","BK1587":"次新股","LU0543330566.HKD":"TEMPLETON BRIC \"A\" (HKD) ACC","LU0163747925.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY A ACC","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) 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我上次已经预言了跌破80到70+，没想到这么快啊。随着基本盘的逐步萎缩，还会持续掉","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/346274774233344","isVote":1,"tweetType":1,"viewCount":1070,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":341298547642504,"gmtCreate":1724365367784,"gmtModify":1724401904107,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/BIDU\">$百度(BIDU)$&nbsp;</a><v-v data-views=\"0\"></v-v>今年有望跌破80美元","listText":"<a href=\"https://laohu8.com/S/BIDU\">$百度(BIDU)$&nbsp;</a><v-v data-views=\"0\"></v-v>今年有望跌破80美元","text":"$百度(BIDU)$ 今年有望跌破80美元","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/341298547642504","isVote":1,"tweetType":1,"viewCount":719,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":334103177748528,"gmtCreate":1722601202602,"gmtModify":1722601204574,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"今年百度股价什么时候出现过190美元的水位？？","listText":"今年百度股价什么时候出现过190美元的水位？？","text":"今年百度股价什么时候出现过190美元的水位？？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/334103177748528","repostId":"2456141024","repostType":2,"repost":{"id":"2456141024","kind":"news","pubTimestamp":1722565920,"share":"https://www.laohu8.com/m/news/2456141024?lang=&edition=full","pubTime":"2024-08-02 10:32","market":"sg","language":"zh","title":"百度老板娘马冬敏再减持，网友：“萝卜快跑变成了东敏快跑”","url":"https://stock-news.laohu8.com/highlight/detail?id=2456141024","media":"市场资讯","summary":"　　不是股价不给力，而是减持来得太无情。　　近日，百度发布的公告显示，百度“老板娘”马东敏减持百度股票26万股，价值2241.46万美元，公告显示的“大致卖出日期”为7月1日。　　对于马东敏去年的多次减持，有网友调侃：“萝卜快跑变成了东敏快跑”。这轮减持之后伴随着的是，百度萝卜快跑大火以及百度方面放出的Robotaxi的盈利预期。　　一时间谣言四起，甚至网上也传言，武汉萝卜快跑停运了，百度不得不出面辟谣。","content":"<html><body><div>\n<p>　　文：互联网江湖 作者：刘致呈</p>\n<p>　　不是股价不给力，而是减持来得太无情。</p>\n<p>　　美股市场也一样。</p>\n<p>　　近日，<a href=\"https://laohu8.com/S/BIDU\">百度</a>发布的公告显示，百度“老板娘”马东敏减持百度股票26万股，价值2241.46万美元，公告显示的“大致卖出日期”为7月1日。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/765/w550h215/20240802/0170-c20a6e215d05e726b554433d12c5ffe4.png\"/><span></span></div>\n<p>　　这是今年马东敏第一次减持百度股票。去年马东敏多次减持百度股票，价值超2亿美元。</p>\n<p>　　结合这段时间百度萝卜快跑大火来看，这次马东敏的减持有点意思。</p>\n<p>　　<font><font><font>//</font></font></font><font><font><font>Robotaxi的盈利预期与马东敏的减持</font></font></font></p>\n<p>　　减持这种事儿，毕竟还是多少要顾及舆论影响的，镜头面前抛头露面的李彦宏温文尔雅的形象不能被破坏，作为李彦宏背后的女人，马东敏只好来扮演一个“恶人”。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/77/w550h327/20240802/e205-216e4759e910ef824a71d3a62f8151aa.jpg\"/><span></span></div>\n<p>　　不管是文质彬彬李彦宏，还是无情减持马东敏，本就是一家人。</p>\n<p>　　对于马东敏去年的多次减持，有网友调侃：“萝卜快跑变成了东敏快跑”。</p>\n<p>　　要说“跑”其实也不至于，跟去年总共减持2亿美元相比，马东敏这次减持股票价值2千万美元，并不多。当然，也许这可能不是年内唯一的一次减持，后续也可能有新的减持，一切要以百度披露的公告信息为准。</p>\n<p>　　只是，这次减持倒是很有意思。这轮减持之后伴随着的是，百度萝卜快跑大火以及百度方面放出的Robotaxi的盈利预期。</p>\n<p>　　再看百度美股走势，一切就有了答案。</p>\n<p>　　市场是敏感的，一有风吹草动，投资人就可能会闻风而动。所以美股市场上，6月20日到7月10日，美股百度是有一波涨势的。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/185/w550h435/20240802/c1a7-3ddf9d360501544c516b8afc0c197c00.png\"/><span></span></div>\n<p>　　趁着这波涨势，马东敏成功高位减持，而百度股价却又急转直下，从接近190美元跌到170美元附近。理论上，如果这个时候再放出Robotaxi的盈利预期拉一波股价，简直是完美配合。</p>\n<p>　　一涨一跌，空气里弥漫着的大概是韭菜的香气。</p>\n<p>　　只是，事情似乎并没有预期的方向发展，萝卜快跑引发的出租车司机抗议，让人们意识到Robotaxi的落地也许并没有那么容易。</p>\n<p>　　结果就是，7月10日之后市场并没有被拉起来。</p>\n<p>　　宏观上，可能是收到了美联储降息预期落空的影响，从现实看，也可能是因为萝卜快跑的舆论风波之后，让美股市场上的投资者对Robotaxi未来商业化失去了足够信心。</p>\n<p>　　总之，这波下跌可能打乱了市场预期。</p>\n<p>　　老板娘的股票卖都卖了，如果股价就这么跌下去，会不会打乱接下来的减持计划？所以，接下来怎么能把股价拉回来，可能才是百度高管们当下最头疼的问题。而马东敏这么一减持，等Robotaxi这波热度过去之后，百度想要再提股价恐怕就更难了。</p>\n<p>　　如果这波股价拉不起来，未来几个月“老板娘”会不会再减持，是个挺有意思的事儿。</p>\n<p>　　<font><font><font>//</font></font></font><font><font><font>减持的背后，不看好百度Robotaxi商业化？</font></font></font></p>\n<p>　　马东敏减持百度股票不是什么新鲜事儿了。</p>\n<p>　　2023年7月3日和10月2日，马东敏曾两次分别减持39万股百度股票，价值分别为5339万美元和5240万美元。在那两次减持之前，2023年4-6月，马东敏共27次减持百度股票，总价值约4946万美元。</p>\n<p>　　在2023年的多次减持之后，马东敏的持股比例已经降至3.2%。</p>\n<p>　　减持并不影响李彦宏对公司的控制权，李彦宏在百度的持股比例约为18.2%，投票权为59.3%，仍然是百度第一大股东和实际控制人。</p>\n<p>　　可按照老板娘这减持的架势，百度股价什么时候能重回高点是个值得思考的问题。</p>\n<p>　　按道理来说，李彦宏夫妇并不缺钱，而且去年马东敏减持已经足够多，金额超2亿美元，而且目前的情况看，百度公司的经营也不需要那么多钱。据财报显示，至2024年3月31日，百度现金、现金等价物、限制性现金和短期投资为1918亿元。</p>\n<p>　　既然不缺钱，难道是老板娘自己都不看好百度Robotaxi商业化？</p>\n<p>　　其实不然。</p>\n<p>　　马东敏虽然被外界了解的比较少，但百度的创立、发展与这位老板娘都有着深刻的联系。2017年，马东敏回归百度，也曾负责过百度的豆子、人力资源、市场公关等工作。天眼查APP信息显示，马东敏还任北京百度投资管理有限公司董事。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/crawl/761/w550h211/20240802/2790-7976c47c6aa6e2178682ac8804d3348e.png\"/><span></span></div>\n<p>　　对于百度，马东敏足够了解。这些年百度的发展也总会有马东敏的影子在，所以对于百度Robotaxi发展也应该是认可的。</p>\n<p>　　有意思的是，对于这次马东敏的减持，百度方面尚未公开回应。</p>\n<p>　　从第三方的角度看，减持股票除了有资金需求之外，可能就是认为公司股票是处在高点，有一定的“溢价”，这个时间节点减持比较“划算”。</p>\n<p>　　而市场对于百度的“溢价”，无非就是两点：广告业务的成长性，以及AI业务的商业化。</p>\n<p>　　广告业务其实不用多说，小红书，去年的广告收入在百亿人民币，虽不及百度的体量，但也分走了一杯羹，再加上视频广告和信息流广告的结构性变化，市场需求不足的背景下，百度广告收入成长性有限。</p>\n<p>　　AI业务方面，文新一言谈商业化还有点早，而Robtaxi是百度“全家的希望”。</p>\n<p>　　5月份，百度搞了一场发布会，当时发的PR通稿的方向很明显，强调：预计2024年底萝卜快跑在武汉实现收支平衡，2025年将全面盈利。</p>\n<p>　　百度一直都想告诉资本市场：Robtaxi能挣钱。</p>\n<p>　　Robtaxi真引起资本市场注意的，还是那个10公里4块钱的新闻，引爆了C端的传播，让资本市场看到了如果成本允许，那么Robtaxi可能会很快替代传统网约车。</p>\n<p>　　虽然百度一直在强调自己的无人驾驶出租车成本下降，但是投资人们只相信自己的判断，直到出租车司机出来抵制，投资人们才愿意相信，这事儿有可能真行。</p>\n<p>　　可出乎意料的是，抵制Robtaxi这事儿闹的舆论风波确实有点大。各路媒体的狂轰滥炸之后，百度和萝卜快跑从AI科技企业的代表，一夜变成了“要用技术抢饭碗的资本家”。</p>\n<p>　　一时间谣言四起，甚至网上也传言，武汉萝卜快跑停运了，百度不得不出面辟谣。</p>\n<p>　　百度是AI行业的引领者和创新者，也是Robtaxi行业里最有分量的玩家，所以关于Robtaxi所有的好消息和坏消息，百度都是最先受影响的那一个。</p>\n<p>　　实际上，未来把Robtaxi业务作为想象力核心，对百度的估值来说未必是一件好事儿。</p>\n<p>　　需要承认的是，即便是现在还不是特别成熟，但未来Robtaxi的大规模落地是很有经济价值的，所以，市场长期会看涨百度。</p>\n<p>　　只不过，过多的押注Robtaxi也会带来“甜蜜的负担”。Robtaxi落地不仅仅有技术成本、资金成本，还会有社会成本。</p>\n<p>　　百度是能够解决技术成本和资金成本的，但唯独社会成本百度无法承担。</p>\n<p>　　肉眼可见的未来，一天不解决社会成本的问题，Robtaxi就无法真正落地。到时候，这些附加的社会成本，到底由谁来买单？</p>\n<p>　　这也是个值得思考的问题。</p>\n<div>\n<div><img src=\"\"/></div>\n<div>海量资讯、精准解读，尽在新浪财经APP</div>\n</div>\n<p>责任编辑：梁斌 SF055</p>\n</div></body></html>","source":"sina","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>百度老板娘马冬敏再减持，网友：“萝卜快跑变成了东敏快跑”</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ 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0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n百度老板娘马冬敏再减持，网友：“萝卜快跑变成了东敏快跑”\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-08-02 10:32 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/roll/2024-08-02/doc-inchfmia5237127.shtml><strong>市场资讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>文：互联网江湖 作者：刘致呈\n　　不是股价不给力，而是减持来得太无情。\n　　美股市场也一样。\n　　近日，百度发布的公告显示，百度“老板娘”马东敏减持百度股票26万股，价值2241.46万美元，公告显示的“大致卖出日期”为7月1日。\n\n　　这是今年马东敏第一次减持百度股票。去年马东敏多次减持百度股票，价值超2亿美元。\n　　结合这段时间百度萝卜快跑大火来看，这次马东敏的减持有点意思。\n　　//...</p>\n\n<a href=\"https://finance.sina.com.cn/roll/2024-08-02/doc-inchfmia5237127.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89888":"百度集团-SWR","SG9999002463.SGD":"LionGlobal China Growth SGD","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) INC","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","BK4587":"ChatGPT概念","LU0348825331.USD":"ALLIANZ 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ACC","09888":"百度集团-SW","BK4531":"中概回港概念","LU0640798160.USD":"EASTSPRING INVESTMENTS GLOBAL EMERGING MARKET DYNAMIC \"A\" (USD) ACC","SG9999014674.SGD":"Nikko AM All China Equity A SGD","LU0819121731.USD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"AC\" (USD) ACC"},"source_url":"https://finance.sina.com.cn/roll/2024-08-02/doc-inchfmia5237127.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","article_id":"2456141024","content_text":"文：互联网江湖 作者：刘致呈\n　　不是股价不给力，而是减持来得太无情。\n　　美股市场也一样。\n　　近日，百度发布的公告显示，百度“老板娘”马东敏减持百度股票26万股，价值2241.46万美元，公告显示的“大致卖出日期”为7月1日。\n\n　　这是今年马东敏第一次减持百度股票。去年马东敏多次减持百度股票，价值超2亿美元。\n　　结合这段时间百度萝卜快跑大火来看，这次马东敏的减持有点意思。\n　　//Robotaxi的盈利预期与马东敏的减持\n　　减持这种事儿，毕竟还是多少要顾及舆论影响的，镜头面前抛头露面的李彦宏温文尔雅的形象不能被破坏，作为李彦宏背后的女人，马东敏只好来扮演一个“恶人”。\n\n　　不管是文质彬彬李彦宏，还是无情减持马东敏，本就是一家人。\n　　对于马东敏去年的多次减持，有网友调侃：“萝卜快跑变成了东敏快跑”。\n　　要说“跑”其实也不至于，跟去年总共减持2亿美元相比，马东敏这次减持股票价值2千万美元，并不多。当然，也许这可能不是年内唯一的一次减持，后续也可能有新的减持，一切要以百度披露的公告信息为准。\n　　只是，这次减持倒是很有意思。这轮减持之后伴随着的是，百度萝卜快跑大火以及百度方面放出的Robotaxi的盈利预期。\n　　再看百度美股走势，一切就有了答案。\n　　市场是敏感的，一有风吹草动，投资人就可能会闻风而动。所以美股市场上，6月20日到7月10日，美股百度是有一波涨势的。\n\n　　趁着这波涨势，马东敏成功高位减持，而百度股价却又急转直下，从接近190美元跌到170美元附近。理论上，如果这个时候再放出Robotaxi的盈利预期拉一波股价，简直是完美配合。\n　　一涨一跌，空气里弥漫着的大概是韭菜的香气。\n　　只是，事情似乎并没有预期的方向发展，萝卜快跑引发的出租车司机抗议，让人们意识到Robotaxi的落地也许并没有那么容易。\n　　结果就是，7月10日之后市场并没有被拉起来。\n　　宏观上，可能是收到了美联储降息预期落空的影响，从现实看，也可能是因为萝卜快跑的舆论风波之后，让美股市场上的投资者对Robotaxi未来商业化失去了足够信心。\n　　总之，这波下跌可能打乱了市场预期。\n　　老板娘的股票卖都卖了，如果股价就这么跌下去，会不会打乱接下来的减持计划？所以，接下来怎么能把股价拉回来，可能才是百度高管们当下最头疼的问题。而马东敏这么一减持，等Robotaxi这波热度过去之后，百度想要再提股价恐怕就更难了。\n　　如果这波股价拉不起来，未来几个月“老板娘”会不会再减持，是个挺有意思的事儿。\n　　//减持的背后，不看好百度Robotaxi商业化？\n　　马东敏减持百度股票不是什么新鲜事儿了。\n　　2023年7月3日和10月2日，马东敏曾两次分别减持39万股百度股票，价值分别为5339万美元和5240万美元。在那两次减持之前，2023年4-6月，马东敏共27次减持百度股票，总价值约4946万美元。\n　　在2023年的多次减持之后，马东敏的持股比例已经降至3.2%。\n　　减持并不影响李彦宏对公司的控制权，李彦宏在百度的持股比例约为18.2%，投票权为59.3%，仍然是百度第一大股东和实际控制人。\n　　可按照老板娘这减持的架势，百度股价什么时候能重回高点是个值得思考的问题。\n　　按道理来说，李彦宏夫妇并不缺钱，而且去年马东敏减持已经足够多，金额超2亿美元，而且目前的情况看，百度公司的经营也不需要那么多钱。据财报显示，至2024年3月31日，百度现金、现金等价物、限制性现金和短期投资为1918亿元。\n　　既然不缺钱，难道是老板娘自己都不看好百度Robotaxi商业化？\n　　其实不然。\n　　马东敏虽然被外界了解的比较少，但百度的创立、发展与这位老板娘都有着深刻的联系。2017年，马东敏回归百度，也曾负责过百度的豆子、人力资源、市场公关等工作。天眼查APP信息显示，马东敏还任北京百度投资管理有限公司董事。\n\n　　对于百度，马东敏足够了解。这些年百度的发展也总会有马东敏的影子在，所以对于百度Robotaxi发展也应该是认可的。\n　　有意思的是，对于这次马东敏的减持，百度方面尚未公开回应。\n　　从第三方的角度看，减持股票除了有资金需求之外，可能就是认为公司股票是处在高点，有一定的“溢价”，这个时间节点减持比较“划算”。\n　　而市场对于百度的“溢价”，无非就是两点：广告业务的成长性，以及AI业务的商业化。\n　　广告业务其实不用多说，小红书，去年的广告收入在百亿人民币，虽不及百度的体量，但也分走了一杯羹，再加上视频广告和信息流广告的结构性变化，市场需求不足的背景下，百度广告收入成长性有限。\n　　AI业务方面，文新一言谈商业化还有点早，而Robtaxi是百度“全家的希望”。\n　　5月份，百度搞了一场发布会，当时发的PR通稿的方向很明显，强调：预计2024年底萝卜快跑在武汉实现收支平衡，2025年将全面盈利。\n　　百度一直都想告诉资本市场：Robtaxi能挣钱。\n　　Robtaxi真引起资本市场注意的，还是那个10公里4块钱的新闻，引爆了C端的传播，让资本市场看到了如果成本允许，那么Robtaxi可能会很快替代传统网约车。\n　　虽然百度一直在强调自己的无人驾驶出租车成本下降，但是投资人们只相信自己的判断，直到出租车司机出来抵制，投资人们才愿意相信，这事儿有可能真行。\n　　可出乎意料的是，抵制Robtaxi这事儿闹的舆论风波确实有点大。各路媒体的狂轰滥炸之后，百度和萝卜快跑从AI科技企业的代表，一夜变成了“要用技术抢饭碗的资本家”。\n　　一时间谣言四起，甚至网上也传言，武汉萝卜快跑停运了，百度不得不出面辟谣。\n　　百度是AI行业的引领者和创新者，也是Robtaxi行业里最有分量的玩家，所以关于Robtaxi所有的好消息和坏消息，百度都是最先受影响的那一个。\n　　实际上，未来把Robtaxi业务作为想象力核心，对百度的估值来说未必是一件好事儿。\n　　需要承认的是，即便是现在还不是特别成熟，但未来Robtaxi的大规模落地是很有经济价值的，所以，市场长期会看涨百度。\n　　只不过，过多的押注Robtaxi也会带来“甜蜜的负担”。Robtaxi落地不仅仅有技术成本、资金成本，还会有社会成本。\n　　百度是能够解决技术成本和资金成本的，但唯独社会成本百度无法承担。\n　　肉眼可见的未来，一天不解决社会成本的问题，Robtaxi就无法真正落地。到时候，这些附加的社会成本，到底由谁来买单？\n　　这也是个值得思考的问题。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：梁斌 SF055","news_type":1},"isVote":1,"tweetType":1,"viewCount":1014,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":319404462616744,"gmtCreate":1719009503166,"gmtModify":1719009504944,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/09888\">$百度集团-SW(09888)$&nbsp;</a><v-v data-views=\"0\"></v-v>自从玩人力的ss和玩报表的ly来了后，裁员都已经把大动脉给裁光了，越来越作死","listText":"<a href=\"https://laohu8.com/S/09888\">$百度集团-SW(09888)$&nbsp;</a><v-v data-views=\"0\"></v-v>自从玩人力的ss和玩报表的ly来了后，裁员都已经把大动脉给裁光了，越来越作死","text":"$百度集团-SW(09888)$ 自从玩人力的ss和玩报表的ly来了后，裁员都已经把大动脉给裁光了，越来越作死","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/319404462616744","isVote":1,"tweetType":1,"viewCount":1507,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":248990757462184,"gmtCreate":1701819555934,"gmtModify":1701819557464,"author":{"id":"3499832550872229","authorId":"3499832550872229","name":"Anqin","avatar":"https://static.tigerbbs.com/b35521beb464ff0d250675c011f32c67","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3499832550872229","authorIdStr":"3499832550872229"},"themes":[],"htmlText":"但始终改变不了百度股价下跌的趋势","listText":"但始终改变不了百度股价下跌的趋势","text":"但始终改变不了百度股价下跌的趋势","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/248990757462184","repostId":"2389718552","repostType":2,"repost":{"id":"2389718552","kind":"news","pubTimestamp":1701758401,"share":"https://www.laohu8.com/m/news/2389718552?lang=&edition=full","pubTime":"2023-12-05 14:40","market":"us","language":"zh","title":"95所双一流高校参与，“搜索界奥林匹克”决出28个获奖团队","url":"https://stock-news.laohu8.com/highlight/detail?id=2389718552","media":"和讯网","summary":"9月7日正式启动、以“新搜索·新奇点”为主题的第二届百度搜索创新大赛，历经3个月的角逐，最终吸引了2800多人报名，涵盖了95所双一流高校，最终28支团队获奖，5万名同学直接参与相关课程学习，宣传覆盖100万开发者群体。创新力量指的就是人才，百度搜索创新大赛所构建的就是选拔人才的舞台，就像业内所说，打造“搜索界的奥林匹克”。","content":"<html><body><article><p>只需要回答几个问题，就能生成个性化的简历，还提供优化建议，安排AI模拟面试。这样的效率神器，就出现第二届<a href=\"https://laohu8.com/S/BIDU\">百度</a>搜索创新大赛的赛场上。</p><p>来自南京航空航天大学的“肝到凌晨”团队，利用文心一言插件平台“灵境矩阵”和百度搜索提供的平台与技术，凭借AI简历助手“Linchance JOB”一举获得本次大赛赛道三的冠军。</p><p>百度搜索创新大赛是百度搜索联合NVIDIA<a href=\"https://laohu8.com/S/NVDA\">英伟达</a>、全国各大高校、社团、科研组织共同举办的一项全国性AI科技竞赛。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20231205144243752v163ak5ihe08u6w\"/><p>9月7日正式启动、以“新搜索·新奇点”为主题的第二届百度搜索创新大赛，历经3个月的角逐，最终吸引了2800多人报名，涵盖了95所双一流高校，最终28支团队获奖，5万名同学直接参与相关课程学习，宣传覆盖100万开发者群体。</p><p>每个优秀成果的背后，无疑离不开优秀人才的付出与努力，离不开行业的加持与探索。百度集团副总裁、百度搜索平台负责人肖阳在颁奖典礼致辞时表示，“在这次还远未到终局的大模型浪潮里，搜索的技术变革基因不仅要持续发挥作用，还需要自我进化。而这次的进化，更需要创新力量的支持。而得益于创新大赛这个平台，搜索的技术变?基因，迅速和众多年轻的血液产生了碰撞。 ”</p><img src=\"https://fid-75186.picgzc.qpic.cn/20231205144250914v1637fmtik60wd9\"/><p>对此，NVIDIA 全球副总裁何涛在大赛颁奖典礼致辞中也表示：“作为百度搜索创新大赛的技术合作伙伴，我们非常高兴的看到百度搜索大赛共吸引了超过两千多名优秀选手参赛。这一年里，各行各业都在经历从通用计算到加速计算和生成式AI的平台转型。也勉励在场的各位同学，顺应技术发展趋势，把握机会，成为懂得使用AI的人，以掌握未来职业发展的主动权。”</p><img src=\"https://fid-75186.picgzc.qpic.cn/20231205144253514v163ssszxf8skke\"/><p><strong>五大赛道成果亮眼，28支团队站上领奖台</strong></p><p>肖阳表示，人人都能成为开发者，搜索创新大赛这个竞技场，就是成就卓越的最佳场地。本届大赛设立了五大赛道，题目涉及搜索核心业务场景，如语义检索、多模态、软硬结合优化等丰富的技术方向，并且开设了赛道三产品赛道，号召参赛者“洞察用户在搜索场景的需求，并通过构建AI应用解决”。</p><p>最终有28支队伍站上了领奖台。</p><p>赛道一“搜索答案组织”，来自中国科学院大学的“None”团队获得了一等奖。该团队通过精细调整Lora微调LLM方案，精选公开问答数据增强训练，利用大模型蒸馏提升学习效果，并参照NEFTune进行噪声嵌入增加模型鲁棒性，使测试数据结果更符合用户需求。每一个技术选型均给出了合理动机、扎实分析和可信结论。这体现了团队对搜索答案组织问题的深度理解和出色的科研能力。</p><p>赛道二“基于向量交集的Topk搜索”，“晨曦”团队获得了头奖。这个团队只有一个人，还是位全职奶爸，不仅在机评结果中遥遥领先，在答辩中整体技术方案的创新性、通用性与先进性上也获得了评委们的一致认可。</p><p>赛道三“设计一个解决搜索用户需求的AI原生应用”，来自南京航空航天大学的“肝到凌晨”团队凭借AI简历助手“Linchance JOB”获得冠军。只需要回答几个问题，就能生成个性化的简历，还提供优化建议，安排AI模拟面试。</p><p>赛道四“基于GPU的近似最近邻检索算法挑战”则由杭州电子科技大学的“HDU01”团队获得一等奖。该团队在调研业内的相关算法并深入分析开源版本的基础上，做出了有意义的修改，使得最终版本的性能超过了开源版本的两倍以上。</p><p>赛道五“可控图片生成算法挑战”，北京理工大学“幸运的深不见底的团队”夺得一等奖。他们通过对数据的精心清洗与增强为模型训练提供了稳定基础，采取的多模型融合策略体现了较好的理论实践结合能力，最终使得生成图片的相关性和质量有了显著提升。</p><p>此次大赛还组织了<a href=\"https://laohu8.com/S/300959\">线上线下</a>共16次活动，提供了超 100 小时的知识培训和交流机会，有5万多同学直接参与，覆盖了100W开发者群体。</p><p><strong>技术变革的基因，?直植根于搜索</strong></p><p>百度是全球最早推出生成式AI的大厂，3月16日发布文心一言内测版，8月31日正式向全社会开放。在10月份举办的百度世界2023上，百度推出了众多重构后的产品与应用，其中重构后的百度搜索尤其引人关注。</p><p>被大模型重构的搜索，目前已经拥有极致满足、推荐激发和多轮交互三个新能力。当用户提出一个问题时，新搜索不再是提供一堆链接，而是通过对内容的理解，生成文字、图片、动态图表等多模态的答案，让用户一步获得满足，引领了搜索行业的代际变革。目前，在百度，每天已经有超过3亿次的搜索需求，被生成式搜索满足。搜索在首位能给出满意答案的比例已经提升了近1倍。</p><p>NVIDIA 开发与技术部门亚太区总经理李曦鹏也阐述了自己“新搜索”的理解，“从最早书籍检索、数据检索，到了数字化过后内容的检索，到现在如火如荼基于LLM生成式检索，都在说明一个好的领域可以不断地引领创新、不断地产生创新、同时不断地吸收创新。搜索业务本身是NLP、CV、语音这些最前沿Deep Learning的合集。基于此，大模型有创新，第一个落地场景就是搜索。对于大模型在搜索引擎里大放异彩，是非常值得期待的。”</p><img src=\"https://fid-75186.picgzc.qpic.cn/20231205144254650v1634pr5cwjen83\"/><p><strong>搜索的技术变革基因，正在注入年轻的血液</strong></p><p>肖阳在致辞中表示，“面对远未到终局的大模型浪潮，搜索的技术变革基因不仅要持续发挥作用，还需要自我进化。而这次的进化，更需要创新力量的支持。”创新力量指的就是人才，百度搜索创新大赛所构建的就是选拔人才的舞台，就像业内所说，打造“搜索界的奥林匹克”。</p><p>凭借百度搜索创新大赛这个平台，搜索的技术变革基因，正在注入年轻的血液。肖阳称，“在接下来的?段时间内，百度搜索都会持续拥抱年轻?的灵感，为自己的技术基因注?新的活力。 ”</p><p>NVIDIA的开发者社区，也是创新力量的汇聚之地。何涛表示，“NVIDIA也给开发者提供了许多学习交流的资源，NVIDIA 的开发者社区，目前在全球已经有450万开发者，CUDA加速库下载量也超过4800万次，我们非常欢迎广大同学们和参赛选手加入 NVIDIA 开发者社区，提升自我竞争力，加速你们的职业成功。”</p><p>构建起聚合创意、场景和技术的平台，吸引更多新鲜的灵感、可落地的技术涌现，逐鹿AI原生时代，搜索就是天然的竞技场。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>95所双一流高校参与，“搜索界奥林匹克”决出28个获奖团队</title>\n<style 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JOB”一举获得本次大赛赛道三的冠军。百度搜索创新大赛是百度搜索联合NVIDIA英伟达、全国各大高校、社团、科研组织共同举办的一项...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2023120514425783d28685&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89888":"百度集团-SWR","LU0109391861.USD":"富兰克林美国机遇基金A Acc","LU0053666078.USD":"摩根大通基金-美国股票A（离岸）美元","BK4592":"伊斯兰概念","LU0082616367.USD":"摩根大通美国科技A（dist）","LU0080751232.USD":"富达环球多元动力基金A","LU0719512351.SGD":"JPMorgan Funds - US Technology A (acc) SGD","BK4585":"ETF&股票定投概念","LU0234572021.USD":"高盛美国核心股票组合Acc","IE00BMPRXN33.USD":"NEUBERGER BERMAN 5G CONNECTIVITY \"A\" (USD) ACC","LU0640798160.USD":"EASTSPRING INVESTMENTS GLOBAL EMERGING MARKET DYNAMIC \"A\" (USD) ACC","09888":"百度集团-SW","LU0820562030.AUD":"ALLIANZ INCOME AND GROWTH \"AMH2\" (AUDHDG) H2 INC","BK4587":"ChatGPT概念","LU0353189763.USD":"ALLSPRING  US ALL CAP GROWTH FUND \"I\" (USD) ACC","IE00BFSS7M15.SGD":"Janus Henderson Balanced A Acc 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全球副总裁何涛在大赛颁奖典礼致辞中也表示：“作为百度搜索创新大赛的技术合作伙伴，我们非常高兴的看到百度搜索大赛共吸引了超过两千多名优秀选手参赛。这一年里，各行各业都在经历从通用计算到加速计算和生成式AI的平台转型。也勉励在场的各位同学，顺应技术发展趋势，把握机会，成为懂得使用AI的人，以掌握未来职业发展的主动权。”五大赛道成果亮眼，28支团队站上领奖台肖阳表示，人人都能成为开发者，搜索创新大赛这个竞技场，就是成就卓越的最佳场地。本届大赛设立了五大赛道，题目涉及搜索核心业务场景，如语义检索、多模态、软硬结合优化等丰富的技术方向，并且开设了赛道三产品赛道，号召参赛者“洞察用户在搜索场景的需求，并通过构建AI应用解决”。最终有28支队伍站上了领奖台。赛道一“搜索答案组织”，来自中国科学院大学的“None”团队获得了一等奖。该团队通过精细调整Lora微调LLM方案，精选公开问答数据增强训练，利用大模型蒸馏提升学习效果，并参照NEFTune进行噪声嵌入增加模型鲁棒性，使测试数据结果更符合用户需求。每一个技术选型均给出了合理动机、扎实分析和可信结论。这体现了团队对搜索答案组织问题的深度理解和出色的科研能力。赛道二“基于向量交集的Topk搜索”，“晨曦”团队获得了头奖。这个团队只有一个人，还是位全职奶爸，不仅在机评结果中遥遥领先，在答辩中整体技术方案的创新性、通用性与先进性上也获得了评委们的一致认可。赛道三“设计一个解决搜索用户需求的AI原生应用”，来自南京航空航天大学的“肝到凌晨”团队凭借AI简历助手“Linchance JOB”获得冠军。只需要回答几个问题，就能生成个性化的简历，还提供优化建议，安排AI模拟面试。赛道四“基于GPU的近似最近邻检索算法挑战”则由杭州电子科技大学的“HDU01”团队获得一等奖。该团队在调研业内的相关算法并深入分析开源版本的基础上，做出了有意义的修改，使得最终版本的性能超过了开源版本的两倍以上。赛道五“可控图片生成算法挑战”，北京理工大学“幸运的深不见底的团队”夺得一等奖。他们通过对数据的精心清洗与增强为模型训练提供了稳定基础，采取的多模型融合策略体现了较好的理论实践结合能力，最终使得生成图片的相关性和质量有了显著提升。此次大赛还组织了线上线下共16次活动，提供了超 100 小时的知识培训和交流机会，有5万多同学直接参与，覆盖了100W开发者群体。技术变革的基因，?直植根于搜索百度是全球最早推出生成式AI的大厂，3月16日发布文心一言内测版，8月31日正式向全社会开放。在10月份举办的百度世界2023上，百度推出了众多重构后的产品与应用，其中重构后的百度搜索尤其引人关注。被大模型重构的搜索，目前已经拥有极致满足、推荐激发和多轮交互三个新能力。当用户提出一个问题时，新搜索不再是提供一堆链接，而是通过对内容的理解，生成文字、图片、动态图表等多模态的答案，让用户一步获得满足，引领了搜索行业的代际变革。目前，在百度，每天已经有超过3亿次的搜索需求，被生成式搜索满足。搜索在首位能给出满意答案的比例已经提升了近1倍。NVIDIA 开发与技术部门亚太区总经理李曦鹏也阐述了自己“新搜索”的理解，“从最早书籍检索、数据检索，到了数字化过后内容的检索，到现在如火如荼基于LLM生成式检索，都在说明一个好的领域可以不断地引领创新、不断地产生创新、同时不断地吸收创新。搜索业务本身是NLP、CV、语音这些最前沿Deep Learning的合集。基于此，大模型有创新，第一个落地场景就是搜索。对于大模型在搜索引擎里大放异彩，是非常值得期待的。”搜索的技术变革基因，正在注入年轻的血液肖阳在致辞中表示，“面对远未到终局的大模型浪潮，搜索的技术变革基因不仅要持续发挥作用，还需要自我进化。而这次的进化，更需要创新力量的支持。”创新力量指的就是人才，百度搜索创新大赛所构建的就是选拔人才的舞台，就像业内所说，打造“搜索界的奥林匹克”。凭借百度搜索创新大赛这个平台，搜索的技术变革基因，正在注入年轻的血液。肖阳称，“在接下来的?段时间内，百度搜索都会持续拥抱年轻?的灵感，为自己的技术基因注?新的活力。 ”NVIDIA的开发者社区，也是创新力量的汇聚之地。何涛表示，“NVIDIA也给开发者提供了许多学习交流的资源，NVIDIA 的开发者社区，目前在全球已经有450万开发者，CUDA加速库下载量也超过4800万次，我们非常欢迎广大同学们和参赛选手加入 NVIDIA 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