疯狂动物的个人主页 - 老虎社区

疯狂动物

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IP属地：北京

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2020-08-20

$趣店(QD)$国家把借贷利率上限降低，又是重大利空

2020-07-08

$映客(03700)$就是买坨屎都比它强

2020-03-18

增长乏力，也就那样了

2020-02-05

扯淡

疫情下的“宅社交”：映客旗下积目加快商业化数据向好

2019-05-14

$腾讯音乐(TME)$ 谢国民辞职了，感觉马上就要套现跑路

2018-11-28

$虎牙(HUYA)$ 再跌50%就差不多到位了

2018-08-17

$映客(03700)$ 告诉你们什么是坚挺

2018-08-15

$映客(03700)$ 大家好，我是风又生，请坚持价值投资

2018-08-15

$小米集团-W(01810)$ 大家好，我是雷军，我会让你们翻番

去老虎APP查看更多动态

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15:05","market":"hk","language":"zh","title":"疫情下的“宅社交”：映客旗下积目加快商业化 数据向好","url":"https://stock-news.laohu8.com/highlight/detail?id=2009401430","media":"软件资讯网","summary":"原标题：疫情下的“宅社交”：映客旗下积目加快商业化 数据向好 来源：软件资讯网新冠病毒疫情期间,人们普遍选择宅在家里。一时间,线上娱乐几乎成了现代人的“刚需”。95后用户群体中的网红APP“积目”,也","content":"<html><body><article><p>原标题：疫情下的“宅社交”：<a href=\"https://laohu8.com/S/03700\">映客</a>旗下积目加快商业化 数据向好 来源：软件资讯网</p><p>新冠病毒疫情期间,人们普遍选择宅在家里。一时间,线上娱乐几乎成了现代人的“刚需”。95后用户群体中的网红APP“积目”,也因此迎来数据小高峰,备受市场关注。</p><p>瞄准95后圈层兴趣 积目成年轻人消遣神器</p><p>受疫情影响,广大网络用户的在线娱乐需求与日俱增。积目相关负责人表示:“春节假期期间,积目平台的日活、付费用户、互动量等数据均有显著提升,年轻人宅在家中,对线上社交和内容消费的需求,相比之前有明显上升的趋势。积目是95后群体的兴趣社区,不少人通过线上交友聊天、在社区分享日常等方式,分享生活、消遣时间。”</p><p>据QuestMobile相关报告显示,截至2019年2月,中国的移动社交用户已经达到11.04亿,占据了32.8%的用户时长。社交仍然是各大互联网争相夺取红利的流量高低。目前,社交APP的种类越来越多、场景的细分越来越多元化、垂直化。“社交”深度融合各类场景以提升变现的时代已经开启。</p><p>积目于2016年上线,主基调定位“潮酷”,是一款年轻化兴趣社交APP。用户以一二线城市Z世代(95后00后)用户为主,占比高达80%以上。区别于其他社交产品,积目以文化和兴趣为核心算法,让志同道合的人能迅速匹配、并逐渐建立热络关系。积目所主打的年轻人潮流社交,定位更加清晰、垂直,也正代表了“社交+兴趣圈层”这一典型场景。即在相同兴趣的人群中找到精神共鸣,其中的商业价值不言而喻。</p><p>去年12月上架VIP功能 接下来将升级权限</p><p>积目创始人蔡狄此前接受媒体采访时表示,“现在积目的变现方式只启动了第1步,在去年的12月份中旬我们上架了VIP功能,上了一个小版本,接下来我们会把套件补齐,补齐的方向包括触发式付费功能、VIP升级权限,还会开发一些新的符合我们产品特征的全新玩法。对于未来盈利前景,我们是有信心的。”</p><p>由此看来,拥有者优质年轻用户、处于快速成长期的积目在探索商业化方面正式开足马力,蓄势待发。据了解,映客自上市之后,一直不断尝试布局音视频社交领域,除了核心的直播产品,构建起丰富的产品矩阵。此次收购积目,一方面是为进一步加固自身护城河,拓展多维度内容;另一方面也是在社交上的再一次发力,积目未来的盈利潜力更是备受各方期待。</p><p>奉佑生:积目有很好的成长性 商业模式清晰</p><p>对于8500万美元收购积目的考量,映客CEO奉佑生曾表示:“收购估值有三个逻辑:一是当前数据的对标评估,二是看和现有体系的协同性,三是看成长性。而积目有很好的成长性和很清晰的商业模式。平台规模不大的时候要看它的长期留存率,积目未来有机会快速成长到过千万体量。最重要的是,积目的潮人用户群和映客的变现能力能够产生强力互补。”</p><p>目前,在直播行业格局已定的情况下,无论是以<a href=\"https://laohu8.com/S/DOYU\">斗鱼</a>、<a href=\"https://laohu8.com/S/HUYA\">虎牙</a>为代表的游戏直播平台,还是以映客为代表的娱乐直播平台,都在努力寻找新的增长点。映客的重要落点之一,是选择收购一款上升期的社交APP积目。一方面,是成功寻求到新的用户流量;另一方面,则是探究新业务的可能性。分析认为,随着积目商业化步伐的加快,或将使映客很快迎来一个收割季。相信未来双方在互动娱乐层面,将带来良好的协同效应和商业价值。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>疫情下的“宅社交”：映客旗下积目加快商业化 数据向好</title>\n<style 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