吼吼吼吼一个的个人主页 - 老虎社区

吼吼吼吼一个

吼吼吼吼一个

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IP属地：北京

14关注

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1主题

0勋章

吼吼吼吼一个

04-12

$GLD 20240419 220.0 CALL$

吼吼吼吼一个

2023-12-12

股价为什么不涨

一天内，百度两登新闻联播！

吼吼吼吼一个

2023-10-20

$百度(BIDU)$ 有没有评论的，被封锁了？

吼吼吼吼一个

2023-10-18

$百度(BIDU)$ 百度究竟怎么了？

吼吼吼吼一个

2023-09-29

$百度(BIDU)$ 百度这个股价真是软蛋啊

吼吼吼吼一个

2023-09-06

$百度(BIDU)$ 百度的走势真的肉啊，软趴趴的

吼吼吼吼一个

2023-02-01

$BIDU 20230217 152.5 CALL$ $BIDU 20230217 152.5 CALL$

吼吼吼吼一个

2023-01-28

$特斯拉(TSLA)$ 感谢特斯拉

吼吼吼吼一个

2023-01-26

$特斯拉(TSLA)$

吼吼吼吼一个

2022-06-20

$老虎证券(TIGR)$各位的美元都是从哪来的？美元基金怎么买？

吼吼吼吼一个

2022-05-29

浮窗罗大佑，抖音孙燕姿

抖音对垒视频号，孙燕姿和罗大佑你pick了谁？

吼吼吼吼一个

2022-03-11

$老虎证券(TIGR)$如果你是好公司，请在国内上市。在国外就等着挨揍吧

吼吼吼吼一个

2022-01-04

$商汤-W(00020)$给中概股打个样，不去美国上市，回港股也能很好

吼吼吼吼一个

2021-12-03

$滴滴(DIDI)$目前美股这亏损状态，不想卖掉，退市会强制给我卖掉么？

吼吼吼吼一个

2021-12-03

$滴滴(DIDI)$会按照上市价格回购嘛[微笑]

吼吼吼吼一个

2021-12-03

$滴滴(DIDI)$启动退市，在港交所上市

吼吼吼吼一个

2021-11-15

$朝聚眼科(02219)$有没有考虑回北交所上市啊

吼吼吼吼一个

2021-11-01

$朝聚眼科(02219)$成功确诊我是真的眼瞎

吼吼吼吼一个

2021-10-26

$老虎证券(TIGR)$会不会是以后借壳回港股上市

吼吼吼吼一个

2021-10-15

$老虎证券(TIGR)$刚才差点梭哈

去老虎APP查看更多动态

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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n一天内，百度两登新闻联播！\n</h2>\n\n<h4 class=\"meta\">\n\n\n2023-12-10 17:31 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2023121017353483eb17fd&s=b><strong>百度</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>12月9日，在《新闻联播》——加快形成新质生产力，北京“数”为先抢“新”机的主题报道上，百度自动驾驶成为典型案例。央视记者采访百度智能驾驶事业群组市场总经理王翀，他表示，“百度的自动驾驶车辆可以比人的车更聪明，得力于我们有强大的算力中心，那么在亦庄其实就集结了各个企业的这种强大的算力”。根据百度Q3财报显示，萝卜快跑已在包括北京、武汉、重庆、深圳等十余个试点城市提供超过410万自动驾驶出行服务订单...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2023121017353483eb17fd&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89888":"百度集团-SWR","09888":"百度集团-SW","BIDU":"百度"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2023121017353483eb17fd&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2390273908","content_text":"12月9日，在《新闻联播》——加快形成新质生产力，北京“数”为先抢“新”机的主题报道上，百度自动驾驶成为典型案例。央视记者采访百度智能驾驶事业群组市场总经理王翀，他表示，“百度的自动驾驶车辆可以比人的车更聪明，得力于我们有强大的算力中心，那么在亦庄其实就集结了各个企业的这种强大的算力”。根据百度Q3财报显示，萝卜快跑已在包括北京、武汉、重庆、深圳等十余个试点城市提供超过410万自动驾驶出行服务订单，自动驾驶安全运营测试里程累计已超7800万公里。不论是覆盖城市数量，还是订单量，百度的萝卜快跑已稳居全球最大的自动驾驶出行服务商。北斗赋智，百度领行12月9日，《新闻联播》报道我国北斗产业进入高质量发展新阶段，未来将进一步拓宽北斗在车联网等新兴产业方面的应用，培育一批好用易用的新产品新应用。百度萝卜快跑与百度地图作为典型使用场景呈现。依托北斗高精定位技术、智能车道推荐算法和3D精模级高清渲染技术，百度地图也迎来突破性进展。全新升级城市车道级导航3.0，可提供更加清晰、立体的全局车道规划和引导。百度地图城市车道级导航将在年底前上线超过100个城市，并在2024年实现全国覆盖。","news_type":1},"isVote":1,"tweetType":1,"viewCount":582,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":232266131308568,"gmtCreate":1697741890794,"gmtModify":1697741894319,"author":{"id":"3494284013530320","authorId":"3494284013530320","name":"吼吼吼吼一个","avatar":"https://static.tigerbbs.com/afadfb79535f26c1f64e922cd2b88175","crmLevel":2,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3494284013530320","authorIdStr":"3494284013530320"},"themes":[],"htmlText":"<a 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11:05","market":"hk","language":"zh","title":"抖音对垒视频号，孙燕姿和罗大佑你pick了谁？","url":"https://stock-news.laohu8.com/highlight/detail?id=1123332477","media":"36氪","summary":"无论是抖音，还是亟待变现的视频号，这都是一场不能输的战役。","content":"<html><head></head><body><p>作者：窦轩</p><p>5月27日晚上8点，两场同时进行的演唱会，刷屏了各个社交平台。</p><p>一场来自于视频号，华语音乐教父罗大佑首次在线上开启了自己的演唱会；另一场则在抖音直播上演，请到了天后孙燕姿，在线上直播了一个半小时，边唱边聊。</p><p>两位在乐坛极具份量的歌手，一出场就引发了大众的回忆杀。人们自发地在社交平台上转发链接，缅怀青春。孙燕姿的线上唱聊会，在开播不久后，观看人次就迅速破亿，两场演唱会也先后登上了微博的热搜。</p><p>在大众集体追忆青春的背后，这两场演唱会，也是抖音和视频号的一次正面交锋。两场演出同时举行，时长相近，这就意味着观众大多只能二者择一。在眼见视频号已经以多场演唱会成功破圈之后，抖音终于按捺不住，发起了反攻。</p><p><b>正面交锋</b></p><p>周五的晚上，两场演唱会开始之前，朋友圈就已经被直播海报刷屏，选择看哪场，也成了大家当晚最乐于探讨的共同话题。</p><p>两位演出的歌手也已经许久不曾在线下与观众见面。上一次罗大佑在线下的演出已经是两年前，而孙燕姿已经有7年没有举办过演唱会。对他们的歌迷来说，能够在线上看到本人的现场，确实非常久违而难得。</p><p>而对居家办公多时的上班族来说，下班后迎接周末，也亟需一场演出来放松神经。无论是罗大佑的《野百合也有春天》、《恋曲1980》、《光阴的故事》，还是孙燕姿当晚演唱的《我也很想他》、《遇见》，都是一代人耳熟能详的金曲，能够迅速激起人们的青春回忆和共鸣。</p><p>教父与天后的同时段竞技，背后则是视频号与抖音的一次正面对垒。</p><p>视频号曾经举办过多场线上音乐会，抖音近一年也有过在线上举办免费乃至付费演唱会的尝试，但两个平台在同一时段办演唱会，请的又是如此有话题性的嘉宾，尚属首次。</p><p>如果仅从观看人数来看，乍一看，抖音似乎赢了视频号。孙燕姿的这场线上唱聊会，在结束前观看人次就超过了2.4亿，而罗大佑在视频号的演唱会，在结束后再次回放时，显示有“超过4000万人看过”。不过，有媒体指出，微信视频号“看过的人”和抖音的“观看人次”统计方式并不相同，因此实际差距如何很难预计。</p><p><img src=\"https://static.tigerbbs.com/3e121b231c99ef85edd3eff54f4e7d15\" tg-width=\"550\" tg-height=\"1115\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/>罗大佑线上演唱会的回放</p><p>但从整场的直播呈现效果来看，一直持续在做线上演唱会的视频号明显更加老到。罗大佑2小时的演唱会里，不仅演唱了20多首经典金曲，按照主题分成了“光阴的印记”、“童乐箴言”、“恋曲2022“三个板块，还用微信视频连线了五条人和艾怡良作为嘉宾，结束时还有安可曲。</p><p>而抖音的孙燕姿线上唱聊会，不仅因为“主持人中途还跑去上卫生间”引来粉丝不满，在快结束时还一度出现了断线的事故，过了十几分钟才切回来画面，孙燕姿也因此将这首歌重新唱了一遍。</p><p><img src=\"https://static.tigerbbs.com/1a7ec709312284ddc6179e6e3546419d\" tg-width=\"550\" tg-height=\"946\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/>孙燕姿演唱歌曲途中，突然断线的现场</p><p>虽然热度颇高，但无论音响、打光，还是直播清晰度和稳定性，此次策划都受到了颇多吐槽。这次演唱会，除了《我也很想他》、《遇见》等大热曲目，孙燕姿演唱的大多数曲目也都是其相对冷门的歌曲。不过，就热度而言，这也已经是抖音线上演唱会热度最高的一次。</p><p>事实上，这已经是孙燕姿和抖音的第二次合作。上一次孙燕姿和抖音的合作，是去年夏日歌会的收官场，在那场近1小时的专场里，孙燕姿演唱了《和平》、《克卜勒》、《遇见》、《我怀念的》等多首经典曲目，累计观看人数达到了1222.1万。</p><p>就观看人次而言，此次明显要高于去年的首次直播。显然，除却官方的大力宣发之外，疫情带来的线下演出取消、宅家办公等现象，也助推了线上演唱会这一形式的出圈。</p><p><b>音乐直播新战场</b></p><p>在线上演唱会这个方向上，抖音其实是更早吃螃蟹的平台。</p><p>早在2020年上半年，抖音就曾推出了“DOULive沙发音乐会”、“DOULive在现场”等系列线上Live。</p><p>去年8月3日~9月9日，抖音也曾连开七场线上夏日歌会，邀请了孙燕姿、鱼丁糸、张惠妹、陈粒等乐团和歌手参与， 累计观看量超过4000万人次。与视频号如今启动演唱会招商不同，抖音将线上演唱会商业化的途径，则是售卖付费门票。</p><p><img src=\"https://static.tigerbbs.com/e7a5e7c7ef648e8c651a0d2e1c5d505b\" tg-width=\"550\" tg-height=\"800\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/>孙燕姿参与抖音夏日歌会</p><p>不过，就引发的声量而言，抖音似乎也一直没有做出一个可以与西城男孩、周杰伦演唱会相提并论的爆款。无论这次呈现质量如何，孙燕姿的线上唱聊会，可以视为抖音第一次在线上演唱会这一方向上，做出了出圈爆款。</p><p>而在此之前，举办线上音乐会，一直是视频号的出圈利器。</p><p>去年12月17日，视频号举办西城男孩线上演唱会，观看人数超2700万人，成功出圈。有了第一次成功试水之后，视频号在跨年夜又与五月天合作线上演唱会直播，观看人数超过1400万人。</p><p>视频号举办的线上演唱会，无论是录像重映，还是现场直播，都倾向于通过邀约知名度、受众都非常广泛的老牌音乐人，来引爆人气和讨论度。4月，视频号先后上线张国荣的热。情演唱会超清修复版和崔健的现场演唱会，这两场演唱会累计观看人次分别破1700万和4600万。</p><p><img src=\"https://static.tigerbbs.com/78d1d1a7188a3d3162e6c38dedfef3d3\" tg-width=\"550\" tg-height=\"809\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/>崔健线上演唱会海报</p><p>罗大佑演唱会之前，视频号从520开始连续放映两天的周杰伦演唱会，总观看量已经近亿。数次出圈的尝试，也在反复印证这一策略的正确。</p><p>据一份网上流传的《微信视频号演唱会招商项目清单》显示，今年在周杰伦、罗大佑之后，视频号还会举办包括后街男孩、刘若英、陈奕迅、万能青年旅店等知名歌手在内的多场演唱会。平均每个月，视频号都会举办3-4场演出，显然比之前更加密集。</p><p>在出圈的同时，视频号也找到了线上演出商业化的方法。此前崔健的线上演唱会里，视频号首次尝试了线上演出的招商。此次罗大佑的演唱会冠名赞助商，也正是崔健演唱会的赞助商极狐汽车。</p><p>虽然抖音目前的日活高于视频号，但依托于微信，视频号在内容宣发和社交裂变上实在是有过大的优势。更重要的是，有腾讯音乐的资源和经验支持，视频号无论是邀请重磅的嘉宾，还是搭建现场直播，都更加得天独厚。</p><p>一位专业人士向36氪透露，这类线上演唱会的版权，和流媒体平台上的录音版权并不相同。环球、华纳等音乐公司跟音乐平台的版权合作，一般不会包含这类直播演出的合作。像这类线上的演唱会，一般都是“case by case单个去谈的”。</p><p>据这位专业人士透露，此前西城男孩、崔健等的线上演出，也都是视频号官方去单独谈的。不过，手握最多的音乐版权合作，又是多家音乐公司股东的腾讯音乐，显然更容易帮助视频号拿下这样的合作。</p><p>依靠着一场又一场演唱会，视频号也在不断吸收着爆款带来的流量。</p><p>腾讯今年Q1财报提到，视频号内容日益丰富，播放量和使用时长大幅增长。其社交网络收入的增长，主要也是因为视频号直播服务收入增加所致。无论在变现还是用户量上，视频号都正在成为腾讯新的业务增长点。</p><p>从去年开始，腾讯就有意加速视频号的商业化，在去年年报中，腾讯提到，视频号将会以短视频流广告、直播打赏及直播电商等形式实现商业化。</p><p>今年Q1财报发布时，腾讯管理层也表示，视频号对腾讯的总体业务非常重要，未来会考虑视频号如何变现。伴随着高期待，去年视频号日活已经达到5亿，这对于6.4亿日活，但增长逐渐见底的抖音而言，显然已成劲敌。</p><p>在这样的竞争格局里，抖音按捺不住，在同一个方向上，和对手正面碰撞，也在情理之中。事实上，在音乐内容这一领域里，抖音过去一年投入的力度也在逐步增大。</p><p>36氪此前也曾经报道过，在独家版权放开之后，抖音从去年下半年起，先后与中国音乐、摩登天空等音乐公司达成合作，并成立了音乐发行代理平台银河方舟，意图打造从创作、发行到宣传的全链条音乐体系。今年三月才开始内测的汽水音乐，五月就已经正式上线，远远快于字节同期内测的其他产品。</p><p>这一次抖音的试水成功，或许已经为下一次的出击做好铺垫。孙燕姿VS罗大佑的盛况，或许在接下来的几个月里，还会反复出现。</p><p>无论是需要突破日活瓶颈的抖音，还是亟待加速变现的视频号，这都是一场不能输的战役。</p></body></html>","source":"36k","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n抖音对垒视频号，孙燕姿和罗大佑你pick了谁？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-05-29 11:05 北京时间&nbsp;&nbsp;&nbsp;<a href=https://mp.weixin.qq.com/s/gGxu9zTnShII5vl5Iowo4g><strong>36氪</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>作者：窦轩5月27日晚上8点，两场同时进行的演唱会，刷屏了各个社交平台。一场来自于视频号，华语音乐教父罗大佑首次在线上开启了自己的演唱会；另一场则在抖音直播上演，请到了天后孙燕姿，在线上直播了一个半小时，边唱边聊。两位在乐坛极具份量的歌手，一出场就引发了大众的回忆杀。人们自发地在社交平台上转发链接，缅怀青春。孙燕姿的线上唱聊会，在开播不久后，观看人次就迅速破亿，两场演唱会也先后登上了微博的热搜。在...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/gGxu9zTnShII5vl5Iowo4g\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/0985140385cdd027eb740ce9985e976d","relate_stocks":{"00700":"腾讯控股"},"source_url":"https://mp.weixin.qq.com/s/gGxu9zTnShII5vl5Iowo4g","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1123332477","content_text":"作者：窦轩5月27日晚上8点，两场同时进行的演唱会，刷屏了各个社交平台。一场来自于视频号，华语音乐教父罗大佑首次在线上开启了自己的演唱会；另一场则在抖音直播上演，请到了天后孙燕姿，在线上直播了一个半小时，边唱边聊。两位在乐坛极具份量的歌手，一出场就引发了大众的回忆杀。人们自发地在社交平台上转发链接，缅怀青春。孙燕姿的线上唱聊会，在开播不久后，观看人次就迅速破亿，两场演唱会也先后登上了微博的热搜。在大众集体追忆青春的背后，这两场演唱会，也是抖音和视频号的一次正面交锋。两场演出同时举行，时长相近，这就意味着观众大多只能二者择一。在眼见视频号已经以多场演唱会成功破圈之后，抖音终于按捺不住，发起了反攻。正面交锋周五的晚上，两场演唱会开始之前，朋友圈就已经被直播海报刷屏，选择看哪场，也成了大家当晚最乐于探讨的共同话题。两位演出的歌手也已经许久不曾在线下与观众见面。上一次罗大佑在线下的演出已经是两年前，而孙燕姿已经有7年没有举办过演唱会。对他们的歌迷来说，能够在线上看到本人的现场，确实非常久违而难得。而对居家办公多时的上班族来说，下班后迎接周末，也亟需一场演出来放松神经。无论是罗大佑的《野百合也有春天》、《恋曲1980》、《光阴的故事》，还是孙燕姿当晚演唱的《我也很想他》、《遇见》，都是一代人耳熟能详的金曲，能够迅速激起人们的青春回忆和共鸣。教父与天后的同时段竞技，背后则是视频号与抖音的一次正面对垒。视频号曾经举办过多场线上音乐会，抖音近一年也有过在线上举办免费乃至付费演唱会的尝试，但两个平台在同一时段办演唱会，请的又是如此有话题性的嘉宾，尚属首次。如果仅从观看人数来看，乍一看，抖音似乎赢了视频号。孙燕姿的这场线上唱聊会，在结束前观看人次就超过了2.4亿，而罗大佑在视频号的演唱会，在结束后再次回放时，显示有“超过4000万人看过”。不过，有媒体指出，微信视频号“看过的人”和抖音的“观看人次”统计方式并不相同，因此实际差距如何很难预计。罗大佑线上演唱会的回放但从整场的直播呈现效果来看，一直持续在做线上演唱会的视频号明显更加老到。罗大佑2小时的演唱会里，不仅演唱了20多首经典金曲，按照主题分成了“光阴的印记”、“童乐箴言”、“恋曲2022“三个板块，还用微信视频连线了五条人和艾怡良作为嘉宾，结束时还有安可曲。而抖音的孙燕姿线上唱聊会，不仅因为“主持人中途还跑去上卫生间”引来粉丝不满，在快结束时还一度出现了断线的事故，过了十几分钟才切回来画面，孙燕姿也因此将这首歌重新唱了一遍。孙燕姿演唱歌曲途中，突然断线的现场虽然热度颇高，但无论音响、打光，还是直播清晰度和稳定性，此次策划都受到了颇多吐槽。这次演唱会，除了《我也很想他》、《遇见》等大热曲目，孙燕姿演唱的大多数曲目也都是其相对冷门的歌曲。不过，就热度而言，这也已经是抖音线上演唱会热度最高的一次。事实上，这已经是孙燕姿和抖音的第二次合作。上一次孙燕姿和抖音的合作，是去年夏日歌会的收官场，在那场近1小时的专场里，孙燕姿演唱了《和平》、《克卜勒》、《遇见》、《我怀念的》等多首经典曲目，累计观看人数达到了1222.1万。就观看人次而言，此次明显要高于去年的首次直播。显然，除却官方的大力宣发之外，疫情带来的线下演出取消、宅家办公等现象，也助推了线上演唱会这一形式的出圈。音乐直播新战场在线上演唱会这个方向上，抖音其实是更早吃螃蟹的平台。早在2020年上半年，抖音就曾推出了“DOULive沙发音乐会”、“DOULive在现场”等系列线上Live。去年8月3日~9月9日，抖音也曾连开七场线上夏日歌会，邀请了孙燕姿、鱼丁糸、张惠妹、陈粒等乐团和歌手参与， 累计观看量超过4000万人次。与视频号如今启动演唱会招商不同，抖音将线上演唱会商业化的途径，则是售卖付费门票。孙燕姿参与抖音夏日歌会不过，就引发的声量而言，抖音似乎也一直没有做出一个可以与西城男孩、周杰伦演唱会相提并论的爆款。无论这次呈现质量如何，孙燕姿的线上唱聊会，可以视为抖音第一次在线上演唱会这一方向上，做出了出圈爆款。而在此之前，举办线上音乐会，一直是视频号的出圈利器。去年12月17日，视频号举办西城男孩线上演唱会，观看人数超2700万人，成功出圈。有了第一次成功试水之后，视频号在跨年夜又与五月天合作线上演唱会直播，观看人数超过1400万人。视频号举办的线上演唱会，无论是录像重映，还是现场直播，都倾向于通过邀约知名度、受众都非常广泛的老牌音乐人，来引爆人气和讨论度。4月，视频号先后上线张国荣的热。情演唱会超清修复版和崔健的现场演唱会，这两场演唱会累计观看人次分别破1700万和4600万。崔健线上演唱会海报罗大佑演唱会之前，视频号从520开始连续放映两天的周杰伦演唱会，总观看量已经近亿。数次出圈的尝试，也在反复印证这一策略的正确。据一份网上流传的《微信视频号演唱会招商项目清单》显示，今年在周杰伦、罗大佑之后，视频号还会举办包括后街男孩、刘若英、陈奕迅、万能青年旅店等知名歌手在内的多场演唱会。平均每个月，视频号都会举办3-4场演出，显然比之前更加密集。在出圈的同时，视频号也找到了线上演出商业化的方法。此前崔健的线上演唱会里，视频号首次尝试了线上演出的招商。此次罗大佑的演唱会冠名赞助商，也正是崔健演唱会的赞助商极狐汽车。虽然抖音目前的日活高于视频号，但依托于微信，视频号在内容宣发和社交裂变上实在是有过大的优势。更重要的是，有腾讯音乐的资源和经验支持，视频号无论是邀请重磅的嘉宾，还是搭建现场直播，都更加得天独厚。一位专业人士向36氪透露，这类线上演唱会的版权，和流媒体平台上的录音版权并不相同。环球、华纳等音乐公司跟音乐平台的版权合作，一般不会包含这类直播演出的合作。像这类线上的演唱会，一般都是“case by case单个去谈的”。据这位专业人士透露，此前西城男孩、崔健等的线上演出，也都是视频号官方去单独谈的。不过，手握最多的音乐版权合作，又是多家音乐公司股东的腾讯音乐，显然更容易帮助视频号拿下这样的合作。依靠着一场又一场演唱会，视频号也在不断吸收着爆款带来的流量。腾讯今年Q1财报提到，视频号内容日益丰富，播放量和使用时长大幅增长。其社交网络收入的增长，主要也是因为视频号直播服务收入增加所致。无论在变现还是用户量上，视频号都正在成为腾讯新的业务增长点。从去年开始，腾讯就有意加速视频号的商业化，在去年年报中，腾讯提到，视频号将会以短视频流广告、直播打赏及直播电商等形式实现商业化。今年Q1财报发布时，腾讯管理层也表示，视频号对腾讯的总体业务非常重要，未来会考虑视频号如何变现。伴随着高期待，去年视频号日活已经达到5亿，这对于6.4亿日活，但增长逐渐见底的抖音而言，显然已成劲敌。在这样的竞争格局里，抖音按捺不住，在同一个方向上，和对手正面碰撞，也在情理之中。事实上，在音乐内容这一领域里，抖音过去一年投入的力度也在逐步增大。36氪此前也曾经报道过，在独家版权放开之后，抖音从去年下半年起，先后与中国音乐、摩登天空等音乐公司达成合作，并成立了音乐发行代理平台银河方舟，意图打造从创作、发行到宣传的全链条音乐体系。今年三月才开始内测的汽水音乐，五月就已经正式上线，远远快于字节同期内测的其他产品。这一次抖音的试水成功，或许已经为下一次的出击做好铺垫。孙燕姿VS罗大佑的盛况，或许在接下来的几个月里，还会反复出现。无论是需要突破日活瓶颈的抖音，还是亟待加速变现的视频号，这都是一场不能输的战役。","news_type":1},"isVote":1,"tweetType":1,"viewCount":928,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":635223343,"gmtCreate":1647014076594,"gmtModify":1647014076594,"author":{"id":"3494284013530320","authorId":"3494284013530320","name":"吼吼吼吼一个","avatar":"https://static.tigerbbs.com/afadfb79535f26c1f64e922cd2b88175","crmLevel":2,"crmLevelSwitch":1,"followedFlag":false,"idStr":"3494284013530320","authorIdStr":"3494284013530320"},"themes":[],"htmlText":"<a 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