Pye的个人主页 - 老虎社区

Pye

Pye

暂无个人介绍

IP属地：福建

44关注

2粉丝

1主题

0勋章

2021-01-25

$理想汽车(LI)$全涨就你跌[流泪]

2021-01-25

$富途控股(FUTU)$这吊为什么涨

2021-01-21

$一起教育科技(YQ)$没看懂啊谁来分析下

2021-01-19

$普拉格能源(PLUG)$让他连亏5年，怎么还一直在涨啊没看懂

2021-01-13

快跑的机会

2021-01-12

这只股票真没看懂，有谁来讲下吗？

2020-11-30

$美团-W(03690)$美团今日发布三季度业绩。盈利67亿，其中投资收益58亿。换句话说，美团靠炒股票赚了58亿。买的是哪只股票，蔚来还是理想？

2020-11-24

$微美全息(WIMI)$没全抛，熄火了

2020-11-24

$微美全息(WIMI)$ 原以为今天要跌回5元时代，后台随便挂单6.66，洗个澡出来发现成交了，干

2020-11-20

$微美全息(WIMI)$扶不起的阿斗，只硬一晚[流泪]

2020-11-19

$美团-W(03690)$阿里这么牛才250 美团300 买哪个呢？

2020-11-16

$微美全息(WIMI)$五百年了，什么时候破7啊[财迷]

2020-11-16

$特斯拉(TSLA)$这大哥拿了一个月了，只赚35美元，扣去手续费，等于没赚，对不起新能源汽车大哥名声啊[笑哭]

2020-11-10

就知道你300站不稳

2020-10-15

$微美全息(WIMI)$等你涨上来得何年嘛月啊

2020-10-14

$微美全息(WIMI)$被这只股票套住的点个赞，我看有多少

2020-10-14

$微美全息(WIMI)$全涨就你叠干

2020-10-13

$微美全息(WIMI)$被套得不要不要的干

2020-10-13

$微美全息(WIMI)$有毒啊！真没看懂啊？

2020-09-28

我看到了蔡明威

阿里、拼多多、美团、滴滴社区团购开战！关键人物有谁？

去老虎APP查看更多动态

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CEO 张勇宣布由盒马事业群组建盒马优选事业部，正式进入社区团购赛道，由盒马总裁侯毅直接负责，向阿里 B2B 事业群业务总裁戴珊汇报。</p><p>阿里不是第一家单独成立社区团购业务事业部的公司。《晚点 LatePost》了解到，滴滴成立橙心优选事业部，滴滴高级副总裁陈汀为橙心优选事业部总经理，直接向 CEO 程维汇报。</p><p>滴滴重金投入社区团购，是因为滴滴账面现金充足，仅靠出行业务难以支撑其估值。疫情影响下，Uber 2020年第二季度外卖业务收入同比增长103%至 12.11亿美元，超过其打车业务。</p><p>2020 年 7 月，美团成立优选事业部入局社区团购，负责人为美团高级副总裁陈亮。《晚点 LatePost》了解到，<b>陈亮将专注于美团优选业务，原来手中的买菜事业部转由快驴事业部总经理负责。</b></p><p>拼多多目前还没有成立正式事业部，组织架构上属于虚拟架构，以项目制的形式存在，拼多多商城的运营负责人阿布为 “多多买菜” 项目负责人，各个城市线的负责人都为原来拼多多该城市招商的一级主管。<b>已经卸任 CEO 的拼多多创始人黄峥，还飞往南昌等多地一线调查。</b></p><p>各家对社区团购都足够重视——在全公司征调人才、投入不设上限的资源。美团、滴滴对内的说法都是， “要钱给钱，要人给人”。而<b>拼多多 2020 年唯一的超一级项目就是“多多买菜”。</b></p><p>多位行业人士称，以兴盛优选为代表的创业公司将模式差不多跑通，疫情又教育了消费者，大家看到了新的可能性。</p><p>“我闻到味道有些不一样了。”一位京东高管对《晚点 LatePost》称。据悉，京东也在开始重新思考关于社区团购投入多少、如何投入的方案。此前，京东曾尝试过友家铺子、京东区区购、小七拼这三个社区团购业务。</p><p>一种观点认为，社区团购已从小打小闹变为 “神仙” 打架，但这并不意味着持续有效的商业效率提升和模式创新，大家应警惕共享单车的前车之鉴——最终不过是参与者的洗牌、地盘的重新划分。</p><p><b>关键人物带队</b></p><p>决定战局走向的关键角色是带兵打仗的人。一位受访者称，领导者如何做决策、做了多少正确的决策，如何派兵布阵将会决定把业务带到何种高度。</p><p>互联网公司集结了各自的精锐部队——不仅纷纷派出关键人物带队，拼多多、滴滴更是创始人黄峥、程维亲自坐阵督战。</p><p>美团优选的一号人物是陈亮，他是美团核心创始团队成员之一、最高管理决策机构 S-team 成员，历任酒旅、买菜等业务的负责人。</p><p>陈亮有过近两年生鲜业务的管理经验，对供应链和仓储等后端业务较为熟悉。内部人士评价其业务决策力和执行力强，整体风格偏谨慎。</p><p>美团优选初期成员主要来自美团买菜。一位美团 HR 说，优选从买菜事业部调了近 2000 人。优选现在开城的团队中，有一半来自买菜事业部。“几乎搬空了买菜事业部。”</p><p><b>为了更快、更好地拓城，美团成立了一个精锐团队——“飞虎队”。据了解，该团队二、三十人左右，由美团在配送、仓储、质控、供应链等环节上最优秀的人才组成。</b>“飞虎队”目的是在开城前，帮助当地团队把配送、仓储等体系搭建好，减少踩坑和犯错。</p><p>“飞虎队”地推负责人为蔡明威，曾是小象事业部地推负责人。一位美团人士称他“管地推很有一套”，执行力很强，地推人员早晚都需要在群里向他汇报战况。</p><p>高歌猛进的滴滴，带队人为陈汀。陈汀从 0 到 1 搭建了滴滴快车、专车业务线，是一个敢烧钱、会烧钱的人，他在滴滴与 Uber 的大战中起到了关键作用。一位滴滴管理层评价，陈汀是滴滴业务能力最强的人之一。</p><p>陈汀目前为橙心优选事业部总经理，向程维汇报；橙心优选副总经理为滴滴副总裁刘自成。陈汀负责全局和总部的管理，刘自成负责区域。</p><p>综合多位滴滴员工的说法，橙心优选初期团队规模大约为 500 人，主要来自车服和网约车部门，团队还在持续扩招中。</p><p>拼多多则是阿布带队，向黄峥汇报。阿布运营出身，是拼多多创始团队成员。一位拼多多员工称，阿布对内负责拼多多商城的多条业务线。</p><p>&nbsp;“多多买菜”团队成员基本是内部员工转岗。拼多多内部称，无论任何部门的员工要转岗去多多买菜，主管和 HR 都不允许阻拦，但要做好全年无休的准备。</p><p>在拼多多将要开拓的十个省会城市中，城市负责人都是原来这个城市拼多多负责招商的一级主管。原来一级主管的岗位由二级主管顶替。</p><p>阿里则是兵分四路，饿了么、零售通、菜鸟和盒马都在探索社区团购。<b>近日，盒马更是成立了独立的盒马优选事业部，由盒马物流负责人陈明（花名：红方）负责，向侯毅汇报。陈明此前在京东是侯毅的管培生，现在是盒马最年轻的 P9。</b>盒马是阿里内部最被看好的一支队伍，这是因为盒马模式已经在一线城市得到证明，整个团队对生鲜零售业务有认知。</p><p>对比各家优选事业部负责人，侯毅是这些人中最懂供应链和零售的，陈亮、陈汀则善于做流量和平台生意。但盒马原来的经验并不完全复用于二线城市，侯毅也需要在认知上迭代。</p><p>2019 年 1 月，侯毅还曾在一次公开谈话中称不看好社区团购模式。“我认为这种商业模式半年以后估计没人谈了，因为它不能创造真正的商业价值。”</p><p><b>头号竞争对手</b></p><p>由于资源、心态不一样，巨头们采取了不一样的策略。</p><p>美团、滴滴、拼多多都是集中兵力打好这场仗——一个团队，一个带队人。</p><p>阿里采取的是赛马策略，多支团队在进行社区团购的尝试，包括盒马、零售通、菜鸟驿站、饿了么等，但多数在早期阶段。零售通已经组建好团队，但尚未在城市铺开；菜鸟驿站仍然在各城市大规模招人，包括城市经理、采购、商品运营等岗位；饿了么在郑州、武汉已经开城，但反响一般。</p><p>一位菜鸟人士称，这能够把水搅得更混，最后看哪个团队先跑出来，集团再集中资源，有利于增加牌桌上的筹码。</p><p>尽管内部多支团队在赛马，多位阿里人士认为将来这些业务团队会进一步融合，“最后很可能是盒马来主导。”</p><p>而在一个城市做深还是在全国做广，应该用什么样的节奏、有什么样的侧重点，各家也体现了较大的差异。</p><p>美团要做广。陈亮在内部提出大目标是年底做到一千个城市。一位美团员工说，2020 年底重要的省份城市将会全部开城。</p><p>“现在社区团购缺少一个全国性的公司，能否快速地在全国开城是扭转战局的关键点。”一位美团买菜员工认为。</p><p>滴滴要做深。滴滴不刻意追求开城数量，目标是每个省份做到 1000 万单。9 月 16 日，川渝地区滴滴的单量是 55 万，西安首日开城是 15 万。<b>仅就单量而言，目前滴滴是这几家大公司中最高的，9 月 28 日达到了 200 万单。</b>不过创业公司兴盛优选目前单量达到了 800 万。</p><p>美团求稳，前期更在意供应链和物流的搭建。一位美团员工称，美团开城之后会有一个爬坡的计划，它会订好三天，一周、两周，一个月的量。“是缓慢往上爬的过程，不会要求做到第一。”</p><p>陈亮曾对内表示，生鲜战争将会经历找方向和踩油门的阶段，美团需要找到合适的方向，再踩油门。</p><p>滴滴求快，愿意花更多的钱换取领先优势。在前端团长、末端物流上都用激进的补贴策略打压对手。</p><p>一位兴盛优选员工称，在这种策略下，滴滴能够烧出核心团长，培养自己的专职司机。一旦团长和司机的忠诚度培养起来了，这会给后入者带来不小的压力。<b>一位在成都的美团人士举例，滴滴给司机的价格高于市场价，圈走了大部分司机。这直接导致对手运力紧张。</b></p><p>目前，阿里、拼多多、滴滴都把美团当作头号竞争对手，而在巨头之外，超过 200 家本地社区创业公司甚至专门组建成了联盟，名为“抱团打美”。</p><p>这是因为美团在市场运营、仓储物流、供应链三方面，没有明显的短板。此外，一位从业者说，美团是打仗打出来的公司，组织战斗力得到了多次证明。</p><p><b>这场战役将影响中国互联网格局</b></p><p>生鲜的线上化一直是互联网公司想要开垦的方向，但在经历了多年的探索后，无论是盒马的大仓模式，还是以每日优鲜为代表的前置仓模式，都只在一线城市跑通，在下沉市场都没办法做到成本覆盖。</p><p><b>社区团购用预售 + 自提的模式，降低了仓储、配送成本，在前端获客上依赖团长的社交关系，获客成本也低。</b>一位投资人说，兴盛优选在湖南已经开始盈利，证明了该模式在低线市场的可行性。</p><p>这场战役的胜负关键在于团长和供应链——前期非常依赖团长的积极性，最终会回到供应链的比拼。</p><p>一位生鲜创业者说，复盘以往的经验，社区团购公司最后活下来的方式都不一样，但失败的原因都差不多。一是团长被不断挖掘，团长的归属感及团长核心的运营管理能力不强，二是供应链的损耗没有控制好。</p><p>据《晚点 LatePost》了解，目前在供应链上，兴盛优选的把控能力最强。兴盛优选的规模是行业第一，它能够要求供应商按照指定地方卸货，并整齐地摆好。而美团、滴滴等大公司现在还无法做到。</p><p>还有一个关键变量是资本。</p><p>上述生鲜创业者称，社区团购是一个属地化的生意，想通过一个城市、两个城市地去做大，可能性极小。最后的结局应该是通过资本运作的方式形成规模效应。</p><p>一位生鲜公司战略部人士称，2019 年有一两百个社区团购公司，在全国各地开花，到最后所有人的供应源都一模一样，价格也没有一个公司特别有优势，就靠纯补贴。谁现金流多，谁能快速融资，谁就活得久，“说到底就是熬，就看谁把谁熬死。”</p><p>这是互联网公司惯有的打法，像物美、大润发、沃尔玛等传统企业根本无力参与，“我们冷兵器作战，你来个原子弹，我们只能撤了。”上述战略部人士说。</p><p>社区团购成为各家必争之地，在于它的想象力大。一位从业者预测，一是业务可延伸到本地生活，如让团长推荐水上乐园等游乐项目、本地的酒店等；二是当有了一定流量后，社区团购未来一定会和主流电商平台比拼商品的价格和质量。在这种逻辑下，拼多多、阿里做社区团购，是一种防御性进攻的心态。</p><p>但一种说法是，现在的社区团购模式并不会是最终模式。“未来或许会出现成本更优、用户体验更佳的模式。”一位美团员工分析。</p><p>随着巨头携带大量资金入场，一种普遍看法是，2021 年下半年，社区团购就会进入下半场，胜负基本上就有结论。</p><p><b>社区团购业务模式相对重，今天的领先者很难快速建立不可追赶的优势。这意味着，参与者都还有机会。</b></p><p>谁赢得这场战役，一定程度上将影响中国互联网的格局。对于主营业务将见顶的滴滴来说，它需要在一个更大的赛道上证明自己；对于美团、拼多多来说，在市值进入千亿美元后，需要新的增长引擎；而对于阿里来说，这是它守住本地生活的重要阵地。</p><p>一位投资人说，这是一场对谁来说都不能言败的战争。“从百亿美元跨到千亿美元是个槛，从千亿到两千亿也是个槛，可见的机会不多了。”他说。</p>","source":"wandian","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>阿里、拼多多、美团、滴滴社区团购开战！关键人物有谁？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ 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}\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n阿里、拼多多、美团、滴滴社区团购开战！关键人物有谁？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-09-28 16:29 北京时间&nbsp;&nbsp;&nbsp;<a href=https://mp.weixin.qq.com/s/6Pw1uYi9TbzNYV2pBI98kQ><strong>晚点LatePost</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>美团求稳，滴滴求快，美团做广，滴滴做深，阿里还在赛马，拼多多黄峥一线调研。2020 年最热的赛道之一——社区团购已吸引了阿里、拼多多、美团、滴滴、京东等公司下场。各家从观望、小步试水阶段，开始进入到大举投入资金、人力的预备战阶段。参与者众多，且聚集了今日中国实力最强的几家互联网大公司。多位接受《晚点 LatePost》采访的上述公司人士称，他们认为社区团购之战将成为中国互联网有史以来最惨烈的战争...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/6Pw1uYi9TbzNYV2pBI98kQ\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/0ef45798b74969fcad8d93d02caafb53","relate_stocks":{"BABA":"阿里巴巴","PDD":"拼多多","09988":"阿里巴巴-SW","03690":"美团-W"},"source_url":"https://mp.weixin.qq.com/s/6Pw1uYi9TbzNYV2pBI98kQ","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1163817231","content_text":"美团求稳，滴滴求快，美团做广，滴滴做深，阿里还在赛马，拼多多黄峥一线调研。2020 年最热的赛道之一——社区团购已吸引了阿里、拼多多、美团、滴滴、京东等公司下场。各家从观望、小步试水阶段，开始进入到大举投入资金、人力的预备战阶段。参与者众多，且聚集了今日中国实力最强的几家互联网大公司。多位接受《晚点 LatePost》采访的上述公司人士称，他们认为社区团购之战将成为中国互联网有史以来最惨烈的战争之一。美团和拼多多这两大新晋巨头也在这一战场首次正面相遇。最新的消息是阿里巴巴已正式入场。《晚点 LatePost》独家获悉，在阿里 9 月中旬的一次集团总裁会上，阿里巴巴集团董事局主席兼 CEO 张勇宣布由盒马事业群组建盒马优选事业部，正式进入社区团购赛道，由盒马总裁侯毅直接负责，向阿里 B2B 事业群业务总裁戴珊汇报。阿里不是第一家单独成立社区团购业务事业部的公司。《晚点 LatePost》了解到，滴滴成立橙心优选事业部，滴滴高级副总裁陈汀为橙心优选事业部总经理，直接向 CEO 程维汇报。滴滴重金投入社区团购，是因为滴滴账面现金充足，仅靠出行业务难以支撑其估值。疫情影响下，Uber 2020年第二季度外卖业务收入同比增长103%至 12.11亿美元，超过其打车业务。2020 年 7 月，美团成立优选事业部入局社区团购，负责人为美团高级副总裁陈亮。《晚点 LatePost》了解到，陈亮将专注于美团优选业务，原来手中的买菜事业部转由快驴事业部总经理负责。拼多多目前还没有成立正式事业部，组织架构上属于虚拟架构，以项目制的形式存在，拼多多商城的运营负责人阿布为 “多多买菜” 项目负责人，各个城市线的负责人都为原来拼多多该城市招商的一级主管。已经卸任 CEO 的拼多多创始人黄峥，还飞往南昌等多地一线调查。各家对社区团购都足够重视——在全公司征调人才、投入不设上限的资源。美团、滴滴对内的说法都是， “要钱给钱，要人给人”。而拼多多 2020 年唯一的超一级项目就是“多多买菜”。多位行业人士称，以兴盛优选为代表的创业公司将模式差不多跑通，疫情又教育了消费者，大家看到了新的可能性。“我闻到味道有些不一样了。”一位京东高管对《晚点 LatePost》称。据悉，京东也在开始重新思考关于社区团购投入多少、如何投入的方案。此前，京东曾尝试过友家铺子、京东区区购、小七拼这三个社区团购业务。一种观点认为，社区团购已从小打小闹变为 “神仙” 打架，但这并不意味着持续有效的商业效率提升和模式创新，大家应警惕共享单车的前车之鉴——最终不过是参与者的洗牌、地盘的重新划分。关键人物带队决定战局走向的关键角色是带兵打仗的人。一位受访者称，领导者如何做决策、做了多少正确的决策，如何派兵布阵将会决定把业务带到何种高度。互联网公司集结了各自的精锐部队——不仅纷纷派出关键人物带队，拼多多、滴滴更是创始人黄峥、程维亲自坐阵督战。美团优选的一号人物是陈亮，他是美团核心创始团队成员之一、最高管理决策机构 S-team 成员，历任酒旅、买菜等业务的负责人。陈亮有过近两年生鲜业务的管理经验，对供应链和仓储等后端业务较为熟悉。内部人士评价其业务决策力和执行力强，整体风格偏谨慎。美团优选初期成员主要来自美团买菜。一位美团 HR 说，优选从买菜事业部调了近 2000 人。优选现在开城的团队中，有一半来自买菜事业部。“几乎搬空了买菜事业部。”为了更快、更好地拓城，美团成立了一个精锐团队——“飞虎队”。据了解，该团队二、三十人左右，由美团在配送、仓储、质控、供应链等环节上最优秀的人才组成。“飞虎队”目的是在开城前，帮助当地团队把配送、仓储等体系搭建好，减少踩坑和犯错。“飞虎队”地推负责人为蔡明威，曾是小象事业部地推负责人。一位美团人士称他“管地推很有一套”，执行力很强，地推人员早晚都需要在群里向他汇报战况。高歌猛进的滴滴，带队人为陈汀。陈汀从 0 到 1 搭建了滴滴快车、专车业务线，是一个敢烧钱、会烧钱的人，他在滴滴与 Uber 的大战中起到了关键作用。一位滴滴管理层评价，陈汀是滴滴业务能力最强的人之一。陈汀目前为橙心优选事业部总经理，向程维汇报；橙心优选副总经理为滴滴副总裁刘自成。陈汀负责全局和总部的管理，刘自成负责区域。综合多位滴滴员工的说法，橙心优选初期团队规模大约为 500 人，主要来自车服和网约车部门，团队还在持续扩招中。拼多多则是阿布带队，向黄峥汇报。阿布运营出身，是拼多多创始团队成员。一位拼多多员工称，阿布对内负责拼多多商城的多条业务线。 “多多买菜”团队成员基本是内部员工转岗。拼多多内部称，无论任何部门的员工要转岗去多多买菜，主管和 HR 都不允许阻拦，但要做好全年无休的准备。在拼多多将要开拓的十个省会城市中，城市负责人都是原来这个城市拼多多负责招商的一级主管。原来一级主管的岗位由二级主管顶替。阿里则是兵分四路，饿了么、零售通、菜鸟和盒马都在探索社区团购。近日，盒马更是成立了独立的盒马优选事业部，由盒马物流负责人陈明（花名：红方）负责，向侯毅汇报。陈明此前在京东是侯毅的管培生，现在是盒马最年轻的 P9。盒马是阿里内部最被看好的一支队伍，这是因为盒马模式已经在一线城市得到证明，整个团队对生鲜零售业务有认知。对比各家优选事业部负责人，侯毅是这些人中最懂供应链和零售的，陈亮、陈汀则善于做流量和平台生意。但盒马原来的经验并不完全复用于二线城市，侯毅也需要在认知上迭代。2019 年 1 月，侯毅还曾在一次公开谈话中称不看好社区团购模式。“我认为这种商业模式半年以后估计没人谈了，因为它不能创造真正的商业价值。”头号竞争对手由于资源、心态不一样，巨头们采取了不一样的策略。美团、滴滴、拼多多都是集中兵力打好这场仗——一个团队，一个带队人。阿里采取的是赛马策略，多支团队在进行社区团购的尝试，包括盒马、零售通、菜鸟驿站、饿了么等，但多数在早期阶段。零售通已经组建好团队，但尚未在城市铺开；菜鸟驿站仍然在各城市大规模招人，包括城市经理、采购、商品运营等岗位；饿了么在郑州、武汉已经开城，但反响一般。一位菜鸟人士称，这能够把水搅得更混，最后看哪个团队先跑出来，集团再集中资源，有利于增加牌桌上的筹码。尽管内部多支团队在赛马，多位阿里人士认为将来这些业务团队会进一步融合，“最后很可能是盒马来主导。”而在一个城市做深还是在全国做广，应该用什么样的节奏、有什么样的侧重点，各家也体现了较大的差异。美团要做广。陈亮在内部提出大目标是年底做到一千个城市。一位美团员工说，2020 年底重要的省份城市将会全部开城。“现在社区团购缺少一个全国性的公司，能否快速地在全国开城是扭转战局的关键点。”一位美团买菜员工认为。滴滴要做深。滴滴不刻意追求开城数量，目标是每个省份做到 1000 万单。9 月 16 日，川渝地区滴滴的单量是 55 万，西安首日开城是 15 万。仅就单量而言，目前滴滴是这几家大公司中最高的，9 月 28 日达到了 200 万单。不过创业公司兴盛优选目前单量达到了 800 万。美团求稳，前期更在意供应链和物流的搭建。一位美团员工称，美团开城之后会有一个爬坡的计划，它会订好三天，一周、两周，一个月的量。“是缓慢往上爬的过程，不会要求做到第一。”陈亮曾对内表示，生鲜战争将会经历找方向和踩油门的阶段，美团需要找到合适的方向，再踩油门。滴滴求快，愿意花更多的钱换取领先优势。在前端团长、末端物流上都用激进的补贴策略打压对手。一位兴盛优选员工称，在这种策略下，滴滴能够烧出核心团长，培养自己的专职司机。一旦团长和司机的忠诚度培养起来了，这会给后入者带来不小的压力。一位在成都的美团人士举例，滴滴给司机的价格高于市场价，圈走了大部分司机。这直接导致对手运力紧张。目前，阿里、拼多多、滴滴都把美团当作头号竞争对手，而在巨头之外，超过 200 家本地社区创业公司甚至专门组建成了联盟，名为“抱团打美”。这是因为美团在市场运营、仓储物流、供应链三方面，没有明显的短板。此外，一位从业者说，美团是打仗打出来的公司，组织战斗力得到了多次证明。这场战役将影响中国互联网格局生鲜的线上化一直是互联网公司想要开垦的方向，但在经历了多年的探索后，无论是盒马的大仓模式，还是以每日优鲜为代表的前置仓模式，都只在一线城市跑通，在下沉市场都没办法做到成本覆盖。社区团购用预售 + 自提的模式，降低了仓储、配送成本，在前端获客上依赖团长的社交关系，获客成本也低。一位投资人说，兴盛优选在湖南已经开始盈利，证明了该模式在低线市场的可行性。这场战役的胜负关键在于团长和供应链——前期非常依赖团长的积极性，最终会回到供应链的比拼。一位生鲜创业者说，复盘以往的经验，社区团购公司最后活下来的方式都不一样，但失败的原因都差不多。一是团长被不断挖掘，团长的归属感及团长核心的运营管理能力不强，二是供应链的损耗没有控制好。据《晚点 LatePost》了解，目前在供应链上，兴盛优选的把控能力最强。兴盛优选的规模是行业第一，它能够要求供应商按照指定地方卸货，并整齐地摆好。而美团、滴滴等大公司现在还无法做到。还有一个关键变量是资本。上述生鲜创业者称，社区团购是一个属地化的生意，想通过一个城市、两个城市地去做大，可能性极小。最后的结局应该是通过资本运作的方式形成规模效应。一位生鲜公司战略部人士称，2019 年有一两百个社区团购公司，在全国各地开花，到最后所有人的供应源都一模一样，价格也没有一个公司特别有优势，就靠纯补贴。谁现金流多，谁能快速融资，谁就活得久，“说到底就是熬，就看谁把谁熬死。”这是互联网公司惯有的打法，像物美、大润发、沃尔玛等传统企业根本无力参与，“我们冷兵器作战，你来个原子弹，我们只能撤了。”上述战略部人士说。社区团购成为各家必争之地，在于它的想象力大。一位从业者预测，一是业务可延伸到本地生活，如让团长推荐水上乐园等游乐项目、本地的酒店等；二是当有了一定流量后，社区团购未来一定会和主流电商平台比拼商品的价格和质量。在这种逻辑下，拼多多、阿里做社区团购，是一种防御性进攻的心态。但一种说法是，现在的社区团购模式并不会是最终模式。“未来或许会出现成本更优、用户体验更佳的模式。”一位美团员工分析。随着巨头携带大量资金入场，一种普遍看法是，2021 年下半年，社区团购就会进入下半场，胜负基本上就有结论。社区团购业务模式相对重，今天的领先者很难快速建立不可追赶的优势。这意味着，参与者都还有机会。谁赢得这场战役，一定程度上将影响中国互联网的格局。对于主营业务将见顶的滴滴来说，它需要在一个更大的赛道上证明自己；对于美团、拼多多来说，在市值进入千亿美元后，需要新的增长引擎；而对于阿里来说，这是它守住本地生活的重要阵地。一位投资人说，这是一场对谁来说都不能言败的战争。“从百亿美元跨到千亿美元是个槛，从千亿到两千亿也是个槛，可见的机会不多了。”他说。","news_type":1},"isVote":1,"tweetType":1,"viewCount":934,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":309926074,"gmtCreate":1602522190198,"gmtModify":1703826876628,"author":{"id":"3463308244827389","authorId":"3463308244827389","name":"Pye","avatar":"https://static.tigerbbs.com/4591d99ce1f0f78f0fcd86249cd8484e","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/WIMI\">$微美全息(WIMI)$</a>有毒啊！真没看懂啊？","listText":"<a 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