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德胜李君
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德胜李君
2019-01-09
$小米集团-W(01810)$mmp年轻人的第一次破产
德胜李君
2019-04-03
$小米集团-W(01810)$今天为何这么骚???
德胜李君
2018-08-22
$小米集团-W(01810)$明天小米必须大涨#聚焦小米放榜# 😘😘😘
德胜李君
2019-03-28
$欧陆科仪(CLWT)$停牌了。。。
德胜李君
2018-11-21
$小米集团-W(01810)$就这么萎了???
德胜李君
2018-09-04
$小米集团-W(01810)$如何解读小米与猎豹合并?
德胜李君
2019-04-04
$Ocean Power Technologies(OPTT)$骚的一批,最高4000,现在3块,企业做到这个分上,也真是祖坟冒青烟了[强][强][强]
德胜李君
2018-07-24
$小米集团-W(01810)$年轻人的第一次被套
德胜李君
2019-07-27
$万达体育(WSG)$
妈的 辛亏我撤销了
德胜李君
2019-05-02
$Bridgeline Digital(BLIN)$ 空
德胜李君
2019-01-17
$中国商业信贷公司(GLG)$5股合一股,更名为中国蝙蝠集团[惊讶][惊讶][惊讶]
德胜李君
2022-04-29
$小米集团-W(01810)$
跌的时候最狠,涨得时候最差
德胜李君
2020-04-07
$瑞幸咖啡(LK)$
虽说是中国企业,但是还是有点缺德
德胜李君
2018-12-21
$小米集团-W(01810)$2155万,牛逼啊
德胜李君
2018-11-12
$老虎中美互联网巨头ETF(TTTN)$wtf 挂1999999的是脑残吗?
德胜李君
2018-10-05
$Facebook(FB)$数据被盗了?
德胜李君
2018-09-11
$人人网(RENN)$今天怎么这么猛,有大事发生了吗?
德胜李君
2018-08-25
$中国商业信贷公司(GLG)$重新获得纳斯达克上市资格,下周一应该股价会有气色吧。
德胜李君
2019-03-27
$佳源国际控股(02768)$业绩如何?
德胜李君
2019-01-30
$阳光100中国(02608)$佳源起飞了
去老虎APP查看更多动态
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[捂脸]"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":921617097,"gmtCreate":1586265895019,"gmtModify":1704360587283,"author":{"id":"3449439059022475","authorId":"3449439059022475","name":"德胜李君","avatar":"https://static.tigerbbs.com/b1c1e0fb59d3945955791789fa6ddd33","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3449439059022475","authorIdStr":"3449439059022475"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/LK\">$瑞幸咖啡(LK)$</a>虽说是中国企业,但是还是有点缺德","listText":"<a 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[捂脸]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/910096655","repostId":"1100158052","repostType":4,"repost":{"id":"1100158052","kind":"news","pubTimestamp":1575645583,"share":"https://www.laohu8.com/m/news/1100158052?lang=&edition=full","pubTime":"2019-12-06 23:19","market":"hk","language":"zh","title":"为了那些热泪盈眶:黎万强与雷军的20年","url":"https://stock-news.laohu8.com/highlight/detail?id=1100158052","media":"冯仑风马牛","summary":"每一段旅程的终点,都是一个新的开始。","content":"<p><span>作者 大军</span></p>\n<p>11 月 29 日,<a href=\"https://laohu8.com/S/01810\">小米集团</a>进行了新一轮人事任命。小米联合创始人黎万强因个人原因离职,之后将出任小米集团高级顾问。</p>\n<p>在全员内部信中,雷军写下:感谢阿黎创业以来的长期付出和巨大贡献。阿黎带领 MIUI 、小米网(小米销售与服务体系)、小米品牌市场体系等多项业务持续开荒,在商业模式验证执行、企业文化及品牌建设等多个领域,都作出了不可磨灭的贡献。</p>\n<p>众所周知,黎万强与雷军有着近 20 年共同奋斗的经历和友情。在金山时,黎万强就是雷军的「得力助手」,后来又成为了小米的「灵魂人物」。这一次黎万强的突然出走,可谓备受业界关注。在朋友圈,雷军还祝福道:祝阿黎从此彻底放飞自我,快意人生!</p>\n<p>01</p>\n<p><img src=\"https://static.tigerbbs.com/85e15a7fc01b0323e4afbd305aba0cb3\"></p>\n<p>雷军与黎万强</p>\n<p>2000 年,金山与联想刚完成「对赌协议」,雷军算是坐稳了金山软件 CEO 的位置。</p>\n<p>在金山的主页上,雷军写下:金山展示了风光无限的舞台,造就了求伯君这样的巨星,成就了 WPS 这样畅销的产品。加盟金山,就是加入激动人心、充满奇迹和幻想的软件行业,就是和一群朝气蓬勃的年轻人一起创业。</p>\n<p>在雷军的感染下, 2000 年,大学刚毕业的黎万强就加入了金山,担任软件界面的设计师。很快,他的能力得到了雷军的认可,然后组建了金山用户体验设计团队,这是软件产业最早做用户交互研究的团队。此后,在金山工作十年间,黎万强陆续担任了金山软件设计中心设计总监、互联网内容总监、金山词霸总经理等职务。雷军回忆说:黎万强带领团队陆续做了金山词霸、金山毒霸、 WPS 等产品的软件交互设计,受到了用户的广泛好评。</p>\n<p>在《参与感》一书中,黎万强也谈及到自己与雷军的金山岁月,他这样写道:我作为一名设计师于 2000 年加入金山公司,那时在产品、市场和团队管理方面,金山 CEO 雷总(雷军)带着我们创造了很多彪悍的打法。雷总一直是我的良师益友,从他身上我获益最多的是「死磕」和「不断刷系统」。每次发布会 PPT 都要改个上百遍,改到不能再改,临上场半小时还在改,连屏幕的一个像素的位置和颜色都死磕到底。「不断刷系统」就是保持不断学习的心态。记得 2004 年我从珠海刚到北京,晚上 10 点在办公室忙完后,雷总带着我逐个拜访了很多互联网的草根站长,学习搜索引擎优化和网站联盟运营,如何用最低成本来获取流量;我们曾经有半年着迷于域名的注册,经常半夜电话说抢拍了哪个好域名,那时雷总就拿下了不少类似「 duowan.com (多玩)」、「 duokan.com (多看)」这样的好域名。</p>\n<p>2007年 12 月,在金山软件上市两个月后,没有实现「英雄梦想」的雷军,决定辞去金山 CEO 等日常管理职务。退隐后,他成为了一个快乐的天使投资人。雷军的退隐,留给金山更多的是感伤,当时许多员工出走。据金山一位老员工描述:我的内心很痛苦,雷总走了,金山当年的梦想遥遥无期,一起奋斗过的兄弟都四散逃窜,自己又无能为力,不知道该怎么活下去了。</p>\n<p>2009 年年底,在金山奋斗十年的黎万强也离职了。那时候恰逢雷军 40 岁生日,雷军请黎万强开怀畅饮到深夜。酒桌上,黎万强告诉雷军:我想去玩商业摄影。</p>\n<p>众所周知,黎万强是中国第一代的 UI 设计师,此外,他对摄影、绘画等艺术近乎痴迷。黎万强曾说:我喜欢艺术,当我翻阅手头的艺术家作品画册的时候,我看到了一个个远超艺术本身的故事和情感。在 1991 年左右,我就买了第一台相机,理光 XR8 的胶片机。曾有位记者朋友问我,对于未来有什么期许寄望。我的答案是,希望能一直保持热爱。我的热爱来自自我实现,它关乎欲望,如成就感、荣誉感;又关乎内省,如对卓越艺术的虔诚信仰,对更优美精准呈现的单纯向往。</p>\n<p>黎万强话毕后,雷军又开始在酒桌上畅谈他的人生理想。18 岁那年,雷军就想创办一家世界一流的企业,想做一件伟大的事情,结果一直没有实现。现在 40 岁了,雷军发现不能再等了,不管成败,他决定试最后一次。于是,雷军告诉黎万强:我计划再创业,要不要一起干。据雷军描述:黎万强不假思索就答应了。当时,我愣住了,问他,「你知道我要干什么吗?」黎万强立刻回答,「你要做手机。」不过,事后黎万强开玩笑说:不是被雷军说服了,而是我的体力已经透支了。从中午 1 点多,一直聊到凌晨 2 点多。为了打造小米的巅峰团队,雷军也是拼了。</p>\n<p>02</p>\n<p><img src=\"https://static.tigerbbs.com/89f29204b62665b662a5762100f47c1e\"></p>\n<p>小米创始团队</p>\n<p>2010 年 4 月 6 日,雷军、黎万强、林斌等人正式创办了小米。公司开工的当天,黎万强的父亲早上五点就起来熬小米粥。黎万强回想:当我们创业初始团队 14 人举起粥碗相庆,那瞬间我真的感觉是「小米加步枪」干革命。从此,小米每次搬家也保留了喝小米粥的传统。</p>\n<p>小米刚成立的时候,雷军的想法就是不管这个公司未来能做多大,一定要把小米办成一个像小餐馆一样,能让用户参与进来的公司。老板跟每个来吃饭的客人,都是朋友。雷军坚信,这种朋友的方式,才是可以长期持续发展的方式。</p>\n<p>在《参与感》中,黎万强写下:做企业就像做人一样,朋友才会真心去为你传播、维护你的口碑,朋友是信任度最强的用户关系。小米的用户关系指导思想就是——和用户做朋友!让员工成为产品的用户,让员工的朋友也变成用户,要求所有的员工「全员客服」,鼓励与用户做朋友。</p>\n<p>为了让用户有更深入的体验,小米一开始就让用户参与到产品研发、市场运营等过程中来,和用户如朋友般一起玩、讨论产品,通过论坛、米聊、 QQ 、微信、微博等社交媒体或者线下活动收集需求,进行产品传播。我们逐步发现「参与式消费」的时代已经到来,并满足了用户这个全新的消费心态。互联网思维核心是口碑为王,口碑的本质是用户思维,就是让用户有参与感。大家说小米的营销好,其实是口碑好,本质上小米的营销是口碑营销。</p>\n<p>小米刚创办半年时,金山遇到了非常大的挑战,求伯君开始频繁动员雷军回去接任董事长。困难之下,黎万强毫不犹豫地支持了雷军回归接任金山董事长。据黎万强描述:有一次我去找雷军,他掏出手机给我看求伯君的短信,短信说雷军如果不回来,金山可能不行了。雷军问我,回不回?在一篇文章中,黎万强还谈到,「雷总曾讲过创业成功的三个关键因素:选个大市场,组建最优秀的团队和拿到花不完的钱。那么做小米和做金山有什么不一样?小米和金山在创业时都选了很好的业务方向,组建了非常优秀的团队,两者不一样的是:一、小米在创业早期就拿到了足够多的钱。二、创办小米,雷总要求我们只专注于一点:口碑。」</p>\n<p>2011 年 8 月 16 日,小米手机发布会暨 MIUI 周年粉丝庆典在 798 举行,由于场地太小,许多人席地而坐。这场发布会,逐渐演变成了雷军和小米手机的一场脱口秀。在大屏幕上播放的一则短片中,包括乐淘网毕胜、多玩网李学凌、凡客陈年等一帮互联网明星纷纷摔掉手里的苹果手机,高呼,「我们要小米!」。在现场,有人管雷军喊雷叔叔,还有人喊雷大爷,更有人调侃地叫起「雷布斯」。这与乔布斯在莫斯康尼会议中心的表演相当神似。</p>\n<p>但发布会狂热的背后,小米手机 1 刚出来时,还是遭受了许多人的质疑,担心小米手机质量不好。随后在出席小型媒体沟通会的时候,一旦有记者提出质疑,雷军不管后面会议安排是什么都会停下来,耐心和大家讲小米的元器件来自世界一流供应商,讲他们用了苹果用过的组装工厂等等,讲到激动的时候还忍不住现场演示摔手机,想形象地告诉大家小米手机抗摔质量过关,一摔还不是摔一次,而是两次三次。</p>\n<p>除了雷军拥有巨大的压力外,黎万强也承受着相当大的压力。2011 年 10 月,小米手机刚开始发售,产能刚爬坡,一天只能生产 500 台,最多 1000 台手机。然而,第一次预约购买手机的用户就超过 30 万人,这让黎万强倍感压力。黎万强说,「从生产到物流,从客服到售后,每一个环节小米都是初学者。那个时候小米才一百多人,从上到下每天都很紧张。」为了能够尽快提升产能,黎万强每天都工作到很晚。有一天,黎万强工作到凌晨两点,回家路上感觉心里堵得慌,就把车停在路边,然后下车发呆。黎万强回忆:因为这原本是我们承诺供货的日子,但由于泰国突发洪水,手机电池供货延误导致承诺没兑现,小米论坛里铺天盖地都是用户的骂声。这时我突然收到一条微博私信,是我们最早期的用户 Leo 发来的,说做了个东西给我们,希望小米挺住。这是一段发在小米论坛的视频,全国各地的用户在视频里喊出了四个字,「小米加油!」那一瞬间我热泪盈眶。这就是粉丝的力量。这种感动,时刻激励着我们永怀初心,时刻提醒我们就是一只幸运的「猪」!</p>\n<p>黎万强明白,做出有爱的产品,用户就会回报以爱。用户的爱会持续激励团队。2010 年—— 2014 年,黎万强从零开始,一手打造了MIUI和小米网等业务,对小米的成功可谓功不可没。以至于雷军在微博上表达了对黎万强的感谢:阿黎已成功拓荒两次。</p>\n<p>2014 年 8 月,黎万强出版了畅销书《参与感:小米口碑营销内部手册》,该书由雷军亲笔作序,获得当当网 2014 年管理类图书畅销榜第一位。在书中,黎万强毫无保留地论述了小米崛起的背后——口碑——以及口碑背后的秘诀。当时,「中国营销哪家强?小米雷军黎万强」成为营销圈的流行语。作为「小米营销」的缔造者之一的黎万强,则是众人齐刷刷膜拜的对象。黎万强感叹:从做一部我们自己喜欢的手机起步,没想到这么快小米全球用户已超过 6000 万,小米的员工也将近 6000 人,这四年真的是梦想之旅,神奇之旅。</p>\n<p>在《参与感》后记中,黎万强还写道:14 年的工作生涯里,有幸一线经历了互联网和移动互联网的两次商业大潮。我从事过设计、产品经理、内容编辑、市场和销售等各个职业,做过职业经理人,现在是一名创业者。繁华万象其实都是世界的背景!你需要做的就是埋头前行!我觉得每一个产品,每一次创业就是一次人生,一次人生的缩影。尼采关于人生的哲学有三个问题:我是谁?我从哪里来?我将到哪里去?</p>\n<p>「我是谁?是产品的选择。我们要问清楚自己的产品所创造的价值是什么。我从哪里来?是团队的选择。产品来自团队,这不是个人英雄的时代,我们要尽全力组建一个好团队。我将到哪里去?是用户的选择。这个产品为谁设计?这个产品首先要为自己设计。在做产品和创业的过程中,我们是在解决这几个问题。」</p>\n<p>「我们以什么态度来面对我们的人生?面对我们的创业?美国著名歌手罗凯利( R.Kelly ), 1996 年专为「篮球飞人」迈克尔·乔丹写了一首歌《我相信我能飞》,这首歌关于梦想、希望和坚持!我把这首歌送给所有在创业路上的小伙伴们!每一段旅程的终点,都是一个新的开始!」</p>\n<p>03</p>\n<p><img src=\"https://static.tigerbbs.com/d4c3e00e23299cefae9f80677eb4ebd4\"></p>\n<p>黎万强摄影作品</p>\n<p>2014 年,小米力压众多竞争对手,成为中国最大智能手机厂商。当时黎万强的事业同样如日中天。罗永浩曾评价:塑造小米手机品牌长达五年的过程中,黎万强更多地体现出了一种兢兢业业、内驱力强劲,在面对良机与高压时,不断学习,从不退缩和逃避的职业形象。</p>\n<p>然而 2014 年底,黎万强突然宣布闭关,他在微博上写到:未来我将到硅谷闭关一段时间,准备新的产品,小米网的工作由林斌负责。我们所经历的伟大与美好,不仅在于创造,更重要是与谁同行!感谢我的老大雷军,感谢所有小米的小伙伴们,所有亲朋好友!期望小米网再创佳绩,加油!在接受媒体采访时,黎万强回想:做休假的决定很难,自己纠结了 3 个月,这个心理过程很痛苦,一面地狱一面天堂。我一直就不算正式离开过小米,休假前,我跟雷总有过商量,雷总给我 1 年的时间考虑。</p>\n<p>关于黎万强闭关前的现状,曾有财经媒体这样记录:从 2013 年开始,细心的小米员工会发现在黎万强身上发生了某些变化,一方面,他公开讲话不再羞涩腼腆而是收放自如。但也有人注意到,前一秒还在众人前亢奋不已的黎万强,一个人回到办公室后会坐在椅子上发呆,像泄了气的皮球一样。和这家四年成长到 450 亿美元估值公司中的很多人一样,黎万强也面临深深的焦虑。这种焦虑一部分或许与他「二号代言人」的身份有关,另外一些则不足为外人道。</p>\n<p>关于闭关的具体原因,黎万强在一篇自序中写道:连空气和水都担心的年代,注定是一个更焦虑的年代。我是双重焦虑,在这个焦虑的年代,走到了人生中年危机的前夜,我突然停下来,是为了内心的平静。2000 年大学毕业,金山 10 年、小米 5 年的两段职业生涯,基本是前后脚,没怎么歇过,自己一直绷得很紧。放松下来,我才慢慢想明白,这次休假, 15 年职业生涯的审美疲劳是导火索,而根源是内心的焦虑。感觉人生快走到了一半,生离死别,爱恨情仇,经历了一些,但又没彻底把自己击倒。突然一天有强烈的宿命感,会开始思考死亡,甚至害怕死亡哪一天到来时,还有遗憾!还有很多想做的事情还没做!</p>\n<p>「自然而然,你会质疑自己现在做的事情,是不是你最想做的?生活是不是就这样了?还可以有什么变化吗?甚至像多年前一样,反复思考人生的意义。这就是中年危机吧!自己跟自己较劲!这次休假,是我与自己中年危机的一次深谈,无法躲避,四十不惑之前注定会困惑,就像黎明前的黑暗一样。」</p>\n<p>闭关后,黎万强曾说要去硅谷为小米下一个产品做准备,当时人们都以为他休息期间要憋个大招。结果他大部分时间待在云南。黎万强回忆:刚开始休假的时候,还在想很多事情,有很多不确定,内心不自觉地就想不一样,有那么一点老男人「回光返照」式的叛逆。2015 年 1 月,完成了休假工作交接,我开车自驾,从北京一路向南,最后在云南停下来。</p>\n<p>我特别喜欢云南的大理和西双版纳,阳光空气都特别好。另外我喜欢喝普洱茶,在那里可以找到很好的古树茶。休假期间,我大部分时间就呆在云南,日常就是四件事情:跑步、看书、拍照、发呆。跑步让我多了一个终身受益的习惯,看书给了我很多启发,最终消解了我的焦虑。这次休假后,也算是和自己的中年危机达成了一次和解。关于面对焦虑,如何才能获得内心的平静?黎万强也分享了四个体会:一、多读经典;二、有个兴趣;三、换个角度;四、活在当下。</p>\n<p>2015 年 8 月 9 日,黎万强在北京今日美术馆举行了个人摄影展览《花与树的星空》。现场,黎万强反戴着一顶鸭舌帽,穿着蓝绿色的 T 恤和一双黄色运动鞋,充满了艺术气息。比起商人、设计师等身份,他更像个文艺青年。当时,雷军也前往参观展览,他用了一个词形容黎万强:较真。雷军还补充道:说的再直接点,阿黎是双鱼座,有点超级强迫症,一个细节能改几十遍。为了拍一组照片,在柳絮杨絮飘飞如雪时,黎万强背着 10 多斤的器材,每天近 8 小时在京密路拍摄,累到有虚脱感,全身都是白白的柳絮杨絮,那时他没带口罩,也没怎么喝水,结果后来咳嗽了近一周。</p>\n<p>展览现场,黎万强还表达道:我喜欢摄影 20 多年,自己又集中拍了大半年,人生输入了很多想法,需要把它输出出来,形成循环,更好往下走,所以我做了自己的策展人。以前想做摄影展时,我曾想过到一些极限的地方拍,那样容易出一眼看过去就很震撼的片子,比如西藏的雪山,南北两极的极光等。大山、大海和星空这些都是「大美」景象,但生活里更多是平常的「小美」。</p>\n<p>拍身边随处可见的「小美」,把「小美」的花与树拍成「大美」的星空,从平常中发现不平常,从生活小美中感受人生大美,这就是我的创作主题……在发言的结尾,黎万强突然提高了音量:我很热爱摄影和艺术,但还没想着把摄影变成未来的事业。说到未来,只要热爱,一切都在意料之中吧。最近有很多传言,但这里我要告诉你们一个消息,年底——我要回到小米。感谢我的老大、我的老师。话音刚落,黎万强哽咽地朝雷军走去,眼里饱含泪花。顿时,全场掌声响起。</p>\n<p>04</p>\n<p><img src=\"https://static.tigerbbs.com/c1b9bcb14f94bc16b9c78f7080d9d0fa\"></p>\n<p>黎万强</p>\n<p>2015 年 12 月 31 日,黎万强在微博中写下《为了那些热泪盈眶》。「如果我们向往星空,其实每一条路的终点都是宇宙。潮起潮落,花开花谢,只是在路上收到的礼物。而那些热泪盈眶,才是我们心的方向。」</p>\n<p>五天后,黎万强正式宣布回归小米。在微博上,他写道,「闭关结束,我重新归队了。我未来主要负责两个事情:小米市场和小米影业。影业是全新的子公司,目前在组建团队筹备阶段。雷军最近反复讲回归初心,永远别忘了为什么出发,在我心中,重新出发,还是为了那些热泪盈眶! 2016 ,祝福所有在创业路上的小伙伴们,永远年轻,永远热泪盈眶!」随后,雷军在微博配上「爱你」的表情说:阿黎满血复活。</p>\n<p>黎万强的回归,可谓小米所盼,众望所归。在他离去的这一年,小米开始遭遇成立以来的最大危机,出现业绩大幅下滑、供应链危机、营销疲软、企业高速成长带来的管理挑战等众多问题。负面缠身的小米在遭受友商凶猛进攻的同时,也一度遭到各种质疑,唱衰小米的声音持续不断。</p>\n<p>面对市场和舆论上的不利消息,雷军也深受打击。2015 年 11 月底,在红米 note3 的新品发布会上,雷军近乎哽咽地发表演讲《我所有的向往》,台下的小米高管们几乎都泪流满面。在演讲中,雷军说,「在北京,小米的楼,还远不够高。上周四晚上,我在小米楼下看到的那几个年轻人,如果真的是从千里之外远道而来,置身真正的林立高楼间,在雨雪的夜晚,仰望国贸三期那样的高度,他们会想到什么?他们所想的,是今晚到底住在哪里?住的地方会有暖气吗?还是,明天的面试,能不能通过?在拥挤二字已经不足以形容的北京的地铁里,打开手机他们首先要找的,会是什么?我无力想象。」</p>\n<p>「我能肯定的, 24 年前,和他们一样年轻的我,经过 13 个小时的火车颠簸,一个人从武汉来到了北京。那时的北京,还没有什么高楼,但走在北京站广场,就不由得四顾茫然。我还能记起的,四五年前,我创办小米后第一次去美国,走出旧金山机场,我想到的第一句话,是《北京人在纽约》电视剧里姜文说的:美国,我来了。所以,在经历了两个月的寻找后,我们找到了这句话:我所有的向往。」</p>\n<p>在黎万强回归的同时,雷军也开始亲手接管供应链。为了唤醒老用户和争夺高端市场, 2016 年,黎万强带领团队以「黑科技」为关键词入手,历经「一面科技,一面艺术」,再把「探索」一击打穿,树立了小米阶段性战役的胜利。 2017 年,黎万强又将小米的市场重心定位在「拉新」上。他开始在新的边界做新的探索,比如小米开始做传统线下广告。</p>\n<p>经过一年多的努力,小米在手机设计、供应链、品牌、市场、营销等方面进行了全新升级。2017 年第二季度,小米的市场份额重新回到全球第五,被唱衰的小米终于「活」过来了。在亚布力中国企业家论坛上,雷军说:我都躺在地板上了,没有人能击败我。</p>\n<p>回忆这段艰难的岁月,黎万强感慨:如果将之前的创业总结为「在亢奋里狂奔」,那么回归小米后的近两年则是「不停的撕裂」。你会发现永远都没有高潮,因为永远都是高潮。反正做一个伟大的事业肯定是痛苦的,除非你做一个艺术家。有时候夜深人静的时候想,虽然做小米很辛苦,但是在当下这个时候,我们认为我们还是比其他人幸运。</p>\n<p>尽管手机业务得到「回温」,但这一年多,黎万强开拓的小米影业却「阵亡」了。由于鲜有作品在市场产生轰动,最终在 2017 年初,黎万强将小米影业宣发部门解散。</p>\n<p>2017 年 11 月 24 日,雷军发布内部信称:任命黎万强为品牌战略官,专注公司品牌建设,黎万强同时还出任顺为资本投资合伙人,强化小米和顺为在投资领域的协同。感谢黎万强过去两年在公司市场部所作的杰出贡献!</p>\n<p>在 2017 年 12 月底的一次活动上,黎万强表示:小米今年强势反弹,做了很多补课,苦练内功。一个企业要走得很远,坚持初心很重要。回到小米公司来说,初衷是让每个人都享受到科技的乐趣,做价格厚道,感动人心的产品。一家公司要成功,要让品牌越来越人格化,这样才能更好地存在。</p>\n<p>2018 年后,除了为小米上市积极奔走外,黎万强鲜有露面,似乎在逐渐淡出小米公司的日常管理工作,这一点从他的微博上也可以看出。2016 年 6 月之前,黎万强经常会发布小米相关的微博。但 2016 年 6 月 14 日—— 2019 年 12 月 3 日,黎万强总共只发布了两条微博,时间在 2019 年 3 月 24 日,两条微博内容都是小米产品的宣传。在那两条微博下,有网友呼吁:黎总快回来吧,小米需要你。黎总再来指导下营销工作吧,现在小米品牌力下降得厉害。</p>\n<p>果然,被粉丝们猜中了,黎万强确实要离职了。11 月 29 日,小米集团进行了新一轮人事任命。小米联合创始人黎万强因个人原因离职,之后将出任小米集团高级顾问。</p>\n<p>在全员内部信中,雷军写下:感谢阿黎创业以来的长期付出和巨大贡献。阿黎带领 MIUI 、小米网(小米销售与服务体系)、小米品牌市场体系等多项业务持续开荒,在商业模式验证执行、企业文化及品牌建设等多个领域,都作出了不可磨灭的贡献。</p>\n<p>此外,在内部信中,雷军还谈到:我们刚刚发布了一份出色的财报。在稳健经营策略下,今年第三季度,我们的总收入 537 亿元,创历史新高。调整后净利 35 亿元,远超市场预期。今年第三季度,小米智能手机出货量稳居全球前四,小米电视持续坐稳中国第一、全球前五。这一系列成绩来自于全体小米人的努力,感谢大家。明年是小米 5G 业务的冲锋年,也将是小米推动「手机 +AIoT 」的关键年,我们需要更强有力的集团管理支撑,需要干部轮岗机制持续带来的组织革新活力。</p>\n<p>05</p>\n<p><img src=\"https://static.tigerbbs.com/252934f3f92a7b76377b0574138ba7b7\"></p>\n<p>原小米管理团队</p>\n<p>从小米离职后,黎万强发了条朋友圈:我正式离开小米了,说一声道别,祝福小米未来越来越好。近 10 年征程,感谢雷总,感谢小米并肩作战过的兄弟们,感谢所有媒体朋友、合作伙伴的抬爱和支持,还有天南海北给过我建议和鼓励的米粉朋友!还有我老爸 5 点摸黑起来煮的那锅开业小米粥,谢谢这滚烫沸腾的 10 年!随即,雷军在朋友圈祝福道:祝阿黎从此彻底放飞自我,快意人生!</p>\n<p>究竟是因为压力大,还是个人兴趣或者组织变革调整最终选择离开,目前黎万强尚未对外公布真相。不过有媒体称,黎万强从今年初就开始专注于自己热爱的摄影和绘画等艺术。</p>\n<p>早年,曾有记者问黎万强对未来有什么期望?他回复道:保持热爱。当记者继续追问具体细节时,黎万强说,「想安静下来的时候把曾经拍过的照片画出来。我内心始终相信:能穿越时间的不是商业,是哲学、文学或者艺术。人生是一种修行,见自己见天下见众生。」</p>\n<p>雷军的内心一直有创办一家世界一流企业的梦想,而黎万强的骨子里却有着一个文艺梦。不管结局如何,有梦可追的人都值得鼓励。每一段旅程的终点,都是一个新的开始。在《花与树的星空》个展自序中,黎万强写下:既往不恋,当下不杂,未来不迎。世界很美,换个角度,也许更美。</p>","source":"flfmn","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>为了那些热泪盈眶:黎万强与雷军的20年</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n为了那些热泪盈眶:黎万强与雷军的20年\n</h2>\n\n<h4 class=\"meta\">\n\n\n2019-12-06 23:19 北京时间 <a href=https://36kr.com/p/5272120><strong>冯仑风马牛</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>作者 大军\n11 月 29 日,小米集团进行了新一轮人事任命。小米联合创始人黎万强因个人原因离职,之后将出任小米集团高级顾问。\n在全员内部信中,雷军写下:感谢阿黎创业以来的长期付出和巨大贡献。阿黎带领 MIUI 、小米网(小米销售与服务体系)、小米品牌市场体系等多项业务持续开荒,在商业模式验证执行、企业文化及品牌建设等多个领域,都作出了不可磨灭的贡献。\n众所周知,黎万强与雷军有着近 20 年...</p>\n\n<a href=\"https://36kr.com/p/5272120\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/85e15a7fc01b0323e4afbd305aba0cb3","relate_stocks":{},"source_url":"https://36kr.com/p/5272120","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1100158052","content_text":"作者 大军\n11 月 29 日,小米集团进行了新一轮人事任命。小米联合创始人黎万强因个人原因离职,之后将出任小米集团高级顾问。\n在全员内部信中,雷军写下:感谢阿黎创业以来的长期付出和巨大贡献。阿黎带领 MIUI 、小米网(小米销售与服务体系)、小米品牌市场体系等多项业务持续开荒,在商业模式验证执行、企业文化及品牌建设等多个领域,都作出了不可磨灭的贡献。\n众所周知,黎万强与雷军有着近 20 年共同奋斗的经历和友情。在金山时,黎万强就是雷军的「得力助手」,后来又成为了小米的「灵魂人物」。这一次黎万强的突然出走,可谓备受业界关注。在朋友圈,雷军还祝福道:祝阿黎从此彻底放飞自我,快意人生!\n01\n\n雷军与黎万强\n2000 年,金山与联想刚完成「对赌协议」,雷军算是坐稳了金山软件 CEO 的位置。\n在金山的主页上,雷军写下:金山展示了风光无限的舞台,造就了求伯君这样的巨星,成就了 WPS 这样畅销的产品。加盟金山,就是加入激动人心、充满奇迹和幻想的软件行业,就是和一群朝气蓬勃的年轻人一起创业。\n在雷军的感染下, 2000 年,大学刚毕业的黎万强就加入了金山,担任软件界面的设计师。很快,他的能力得到了雷军的认可,然后组建了金山用户体验设计团队,这是软件产业最早做用户交互研究的团队。此后,在金山工作十年间,黎万强陆续担任了金山软件设计中心设计总监、互联网内容总监、金山词霸总经理等职务。雷军回忆说:黎万强带领团队陆续做了金山词霸、金山毒霸、 WPS 等产品的软件交互设计,受到了用户的广泛好评。\n在《参与感》一书中,黎万强也谈及到自己与雷军的金山岁月,他这样写道:我作为一名设计师于 2000 年加入金山公司,那时在产品、市场和团队管理方面,金山 CEO 雷总(雷军)带着我们创造了很多彪悍的打法。雷总一直是我的良师益友,从他身上我获益最多的是「死磕」和「不断刷系统」。每次发布会 PPT 都要改个上百遍,改到不能再改,临上场半小时还在改,连屏幕的一个像素的位置和颜色都死磕到底。「不断刷系统」就是保持不断学习的心态。记得 2004 年我从珠海刚到北京,晚上 10 点在办公室忙完后,雷总带着我逐个拜访了很多互联网的草根站长,学习搜索引擎优化和网站联盟运营,如何用最低成本来获取流量;我们曾经有半年着迷于域名的注册,经常半夜电话说抢拍了哪个好域名,那时雷总就拿下了不少类似「 duowan.com (多玩)」、「 duokan.com (多看)」这样的好域名。\n2007年 12 月,在金山软件上市两个月后,没有实现「英雄梦想」的雷军,决定辞去金山 CEO 等日常管理职务。退隐后,他成为了一个快乐的天使投资人。雷军的退隐,留给金山更多的是感伤,当时许多员工出走。据金山一位老员工描述:我的内心很痛苦,雷总走了,金山当年的梦想遥遥无期,一起奋斗过的兄弟都四散逃窜,自己又无能为力,不知道该怎么活下去了。\n2009 年年底,在金山奋斗十年的黎万强也离职了。那时候恰逢雷军 40 岁生日,雷军请黎万强开怀畅饮到深夜。酒桌上,黎万强告诉雷军:我想去玩商业摄影。\n众所周知,黎万强是中国第一代的 UI 设计师,此外,他对摄影、绘画等艺术近乎痴迷。黎万强曾说:我喜欢艺术,当我翻阅手头的艺术家作品画册的时候,我看到了一个个远超艺术本身的故事和情感。在 1991 年左右,我就买了第一台相机,理光 XR8 的胶片机。曾有位记者朋友问我,对于未来有什么期许寄望。我的答案是,希望能一直保持热爱。我的热爱来自自我实现,它关乎欲望,如成就感、荣誉感;又关乎内省,如对卓越艺术的虔诚信仰,对更优美精准呈现的单纯向往。\n黎万强话毕后,雷军又开始在酒桌上畅谈他的人生理想。18 岁那年,雷军就想创办一家世界一流的企业,想做一件伟大的事情,结果一直没有实现。现在 40 岁了,雷军发现不能再等了,不管成败,他决定试最后一次。于是,雷军告诉黎万强:我计划再创业,要不要一起干。据雷军描述:黎万强不假思索就答应了。当时,我愣住了,问他,「你知道我要干什么吗?」黎万强立刻回答,「你要做手机。」不过,事后黎万强开玩笑说:不是被雷军说服了,而是我的体力已经透支了。从中午 1 点多,一直聊到凌晨 2 点多。为了打造小米的巅峰团队,雷军也是拼了。\n02\n\n小米创始团队\n2010 年 4 月 6 日,雷军、黎万强、林斌等人正式创办了小米。公司开工的当天,黎万强的父亲早上五点就起来熬小米粥。黎万强回想:当我们创业初始团队 14 人举起粥碗相庆,那瞬间我真的感觉是「小米加步枪」干革命。从此,小米每次搬家也保留了喝小米粥的传统。\n小米刚成立的时候,雷军的想法就是不管这个公司未来能做多大,一定要把小米办成一个像小餐馆一样,能让用户参与进来的公司。老板跟每个来吃饭的客人,都是朋友。雷军坚信,这种朋友的方式,才是可以长期持续发展的方式。\n在《参与感》中,黎万强写下:做企业就像做人一样,朋友才会真心去为你传播、维护你的口碑,朋友是信任度最强的用户关系。小米的用户关系指导思想就是——和用户做朋友!让员工成为产品的用户,让员工的朋友也变成用户,要求所有的员工「全员客服」,鼓励与用户做朋友。\n为了让用户有更深入的体验,小米一开始就让用户参与到产品研发、市场运营等过程中来,和用户如朋友般一起玩、讨论产品,通过论坛、米聊、 QQ 、微信、微博等社交媒体或者线下活动收集需求,进行产品传播。我们逐步发现「参与式消费」的时代已经到来,并满足了用户这个全新的消费心态。互联网思维核心是口碑为王,口碑的本质是用户思维,就是让用户有参与感。大家说小米的营销好,其实是口碑好,本质上小米的营销是口碑营销。\n小米刚创办半年时,金山遇到了非常大的挑战,求伯君开始频繁动员雷军回去接任董事长。困难之下,黎万强毫不犹豫地支持了雷军回归接任金山董事长。据黎万强描述:有一次我去找雷军,他掏出手机给我看求伯君的短信,短信说雷军如果不回来,金山可能不行了。雷军问我,回不回?在一篇文章中,黎万强还谈到,「雷总曾讲过创业成功的三个关键因素:选个大市场,组建最优秀的团队和拿到花不完的钱。那么做小米和做金山有什么不一样?小米和金山在创业时都选了很好的业务方向,组建了非常优秀的团队,两者不一样的是:一、小米在创业早期就拿到了足够多的钱。二、创办小米,雷总要求我们只专注于一点:口碑。」\n2011 年 8 月 16 日,小米手机发布会暨 MIUI 周年粉丝庆典在 798 举行,由于场地太小,许多人席地而坐。这场发布会,逐渐演变成了雷军和小米手机的一场脱口秀。在大屏幕上播放的一则短片中,包括乐淘网毕胜、多玩网李学凌、凡客陈年等一帮互联网明星纷纷摔掉手里的苹果手机,高呼,「我们要小米!」。在现场,有人管雷军喊雷叔叔,还有人喊雷大爷,更有人调侃地叫起「雷布斯」。这与乔布斯在莫斯康尼会议中心的表演相当神似。\n但发布会狂热的背后,小米手机 1 刚出来时,还是遭受了许多人的质疑,担心小米手机质量不好。随后在出席小型媒体沟通会的时候,一旦有记者提出质疑,雷军不管后面会议安排是什么都会停下来,耐心和大家讲小米的元器件来自世界一流供应商,讲他们用了苹果用过的组装工厂等等,讲到激动的时候还忍不住现场演示摔手机,想形象地告诉大家小米手机抗摔质量过关,一摔还不是摔一次,而是两次三次。\n除了雷军拥有巨大的压力外,黎万强也承受着相当大的压力。2011 年 10 月,小米手机刚开始发售,产能刚爬坡,一天只能生产 500 台,最多 1000 台手机。然而,第一次预约购买手机的用户就超过 30 万人,这让黎万强倍感压力。黎万强说,「从生产到物流,从客服到售后,每一个环节小米都是初学者。那个时候小米才一百多人,从上到下每天都很紧张。」为了能够尽快提升产能,黎万强每天都工作到很晚。有一天,黎万强工作到凌晨两点,回家路上感觉心里堵得慌,就把车停在路边,然后下车发呆。黎万强回忆:因为这原本是我们承诺供货的日子,但由于泰国突发洪水,手机电池供货延误导致承诺没兑现,小米论坛里铺天盖地都是用户的骂声。这时我突然收到一条微博私信,是我们最早期的用户 Leo 发来的,说做了个东西给我们,希望小米挺住。这是一段发在小米论坛的视频,全国各地的用户在视频里喊出了四个字,「小米加油!」那一瞬间我热泪盈眶。这就是粉丝的力量。这种感动,时刻激励着我们永怀初心,时刻提醒我们就是一只幸运的「猪」!\n黎万强明白,做出有爱的产品,用户就会回报以爱。用户的爱会持续激励团队。2010 年—— 2014 年,黎万强从零开始,一手打造了MIUI和小米网等业务,对小米的成功可谓功不可没。以至于雷军在微博上表达了对黎万强的感谢:阿黎已成功拓荒两次。\n2014 年 8 月,黎万强出版了畅销书《参与感:小米口碑营销内部手册》,该书由雷军亲笔作序,获得当当网 2014 年管理类图书畅销榜第一位。在书中,黎万强毫无保留地论述了小米崛起的背后——口碑——以及口碑背后的秘诀。当时,「中国营销哪家强?小米雷军黎万强」成为营销圈的流行语。作为「小米营销」的缔造者之一的黎万强,则是众人齐刷刷膜拜的对象。黎万强感叹:从做一部我们自己喜欢的手机起步,没想到这么快小米全球用户已超过 6000 万,小米的员工也将近 6000 人,这四年真的是梦想之旅,神奇之旅。\n在《参与感》后记中,黎万强还写道:14 年的工作生涯里,有幸一线经历了互联网和移动互联网的两次商业大潮。我从事过设计、产品经理、内容编辑、市场和销售等各个职业,做过职业经理人,现在是一名创业者。繁华万象其实都是世界的背景!你需要做的就是埋头前行!我觉得每一个产品,每一次创业就是一次人生,一次人生的缩影。尼采关于人生的哲学有三个问题:我是谁?我从哪里来?我将到哪里去?\n「我是谁?是产品的选择。我们要问清楚自己的产品所创造的价值是什么。我从哪里来?是团队的选择。产品来自团队,这不是个人英雄的时代,我们要尽全力组建一个好团队。我将到哪里去?是用户的选择。这个产品为谁设计?这个产品首先要为自己设计。在做产品和创业的过程中,我们是在解决这几个问题。」\n「我们以什么态度来面对我们的人生?面对我们的创业?美国著名歌手罗凯利( R.Kelly ), 1996 年专为「篮球飞人」迈克尔·乔丹写了一首歌《我相信我能飞》,这首歌关于梦想、希望和坚持!我把这首歌送给所有在创业路上的小伙伴们!每一段旅程的终点,都是一个新的开始!」\n03\n\n黎万强摄影作品\n2014 年,小米力压众多竞争对手,成为中国最大智能手机厂商。当时黎万强的事业同样如日中天。罗永浩曾评价:塑造小米手机品牌长达五年的过程中,黎万强更多地体现出了一种兢兢业业、内驱力强劲,在面对良机与高压时,不断学习,从不退缩和逃避的职业形象。\n然而 2014 年底,黎万强突然宣布闭关,他在微博上写到:未来我将到硅谷闭关一段时间,准备新的产品,小米网的工作由林斌负责。我们所经历的伟大与美好,不仅在于创造,更重要是与谁同行!感谢我的老大雷军,感谢所有小米的小伙伴们,所有亲朋好友!期望小米网再创佳绩,加油!在接受媒体采访时,黎万强回想:做休假的决定很难,自己纠结了 3 个月,这个心理过程很痛苦,一面地狱一面天堂。我一直就不算正式离开过小米,休假前,我跟雷总有过商量,雷总给我 1 年的时间考虑。\n关于黎万强闭关前的现状,曾有财经媒体这样记录:从 2013 年开始,细心的小米员工会发现在黎万强身上发生了某些变化,一方面,他公开讲话不再羞涩腼腆而是收放自如。但也有人注意到,前一秒还在众人前亢奋不已的黎万强,一个人回到办公室后会坐在椅子上发呆,像泄了气的皮球一样。和这家四年成长到 450 亿美元估值公司中的很多人一样,黎万强也面临深深的焦虑。这种焦虑一部分或许与他「二号代言人」的身份有关,另外一些则不足为外人道。\n关于闭关的具体原因,黎万强在一篇自序中写道:连空气和水都担心的年代,注定是一个更焦虑的年代。我是双重焦虑,在这个焦虑的年代,走到了人生中年危机的前夜,我突然停下来,是为了内心的平静。2000 年大学毕业,金山 10 年、小米 5 年的两段职业生涯,基本是前后脚,没怎么歇过,自己一直绷得很紧。放松下来,我才慢慢想明白,这次休假, 15 年职业生涯的审美疲劳是导火索,而根源是内心的焦虑。感觉人生快走到了一半,生离死别,爱恨情仇,经历了一些,但又没彻底把自己击倒。突然一天有强烈的宿命感,会开始思考死亡,甚至害怕死亡哪一天到来时,还有遗憾!还有很多想做的事情还没做!\n「自然而然,你会质疑自己现在做的事情,是不是你最想做的?生活是不是就这样了?还可以有什么变化吗?甚至像多年前一样,反复思考人生的意义。这就是中年危机吧!自己跟自己较劲!这次休假,是我与自己中年危机的一次深谈,无法躲避,四十不惑之前注定会困惑,就像黎明前的黑暗一样。」\n闭关后,黎万强曾说要去硅谷为小米下一个产品做准备,当时人们都以为他休息期间要憋个大招。结果他大部分时间待在云南。黎万强回忆:刚开始休假的时候,还在想很多事情,有很多不确定,内心不自觉地就想不一样,有那么一点老男人「回光返照」式的叛逆。2015 年 1 月,完成了休假工作交接,我开车自驾,从北京一路向南,最后在云南停下来。\n我特别喜欢云南的大理和西双版纳,阳光空气都特别好。另外我喜欢喝普洱茶,在那里可以找到很好的古树茶。休假期间,我大部分时间就呆在云南,日常就是四件事情:跑步、看书、拍照、发呆。跑步让我多了一个终身受益的习惯,看书给了我很多启发,最终消解了我的焦虑。这次休假后,也算是和自己的中年危机达成了一次和解。关于面对焦虑,如何才能获得内心的平静?黎万强也分享了四个体会:一、多读经典;二、有个兴趣;三、换个角度;四、活在当下。\n2015 年 8 月 9 日,黎万强在北京今日美术馆举行了个人摄影展览《花与树的星空》。现场,黎万强反戴着一顶鸭舌帽,穿着蓝绿色的 T 恤和一双黄色运动鞋,充满了艺术气息。比起商人、设计师等身份,他更像个文艺青年。当时,雷军也前往参观展览,他用了一个词形容黎万强:较真。雷军还补充道:说的再直接点,阿黎是双鱼座,有点超级强迫症,一个细节能改几十遍。为了拍一组照片,在柳絮杨絮飘飞如雪时,黎万强背着 10 多斤的器材,每天近 8 小时在京密路拍摄,累到有虚脱感,全身都是白白的柳絮杨絮,那时他没带口罩,也没怎么喝水,结果后来咳嗽了近一周。\n展览现场,黎万强还表达道:我喜欢摄影 20 多年,自己又集中拍了大半年,人生输入了很多想法,需要把它输出出来,形成循环,更好往下走,所以我做了自己的策展人。以前想做摄影展时,我曾想过到一些极限的地方拍,那样容易出一眼看过去就很震撼的片子,比如西藏的雪山,南北两极的极光等。大山、大海和星空这些都是「大美」景象,但生活里更多是平常的「小美」。\n拍身边随处可见的「小美」,把「小美」的花与树拍成「大美」的星空,从平常中发现不平常,从生活小美中感受人生大美,这就是我的创作主题……在发言的结尾,黎万强突然提高了音量:我很热爱摄影和艺术,但还没想着把摄影变成未来的事业。说到未来,只要热爱,一切都在意料之中吧。最近有很多传言,但这里我要告诉你们一个消息,年底——我要回到小米。感谢我的老大、我的老师。话音刚落,黎万强哽咽地朝雷军走去,眼里饱含泪花。顿时,全场掌声响起。\n04\n\n黎万强\n2015 年 12 月 31 日,黎万强在微博中写下《为了那些热泪盈眶》。「如果我们向往星空,其实每一条路的终点都是宇宙。潮起潮落,花开花谢,只是在路上收到的礼物。而那些热泪盈眶,才是我们心的方向。」\n五天后,黎万强正式宣布回归小米。在微博上,他写道,「闭关结束,我重新归队了。我未来主要负责两个事情:小米市场和小米影业。影业是全新的子公司,目前在组建团队筹备阶段。雷军最近反复讲回归初心,永远别忘了为什么出发,在我心中,重新出发,还是为了那些热泪盈眶! 2016 ,祝福所有在创业路上的小伙伴们,永远年轻,永远热泪盈眶!」随后,雷军在微博配上「爱你」的表情说:阿黎满血复活。\n黎万强的回归,可谓小米所盼,众望所归。在他离去的这一年,小米开始遭遇成立以来的最大危机,出现业绩大幅下滑、供应链危机、营销疲软、企业高速成长带来的管理挑战等众多问题。负面缠身的小米在遭受友商凶猛进攻的同时,也一度遭到各种质疑,唱衰小米的声音持续不断。\n面对市场和舆论上的不利消息,雷军也深受打击。2015 年 11 月底,在红米 note3 的新品发布会上,雷军近乎哽咽地发表演讲《我所有的向往》,台下的小米高管们几乎都泪流满面。在演讲中,雷军说,「在北京,小米的楼,还远不够高。上周四晚上,我在小米楼下看到的那几个年轻人,如果真的是从千里之外远道而来,置身真正的林立高楼间,在雨雪的夜晚,仰望国贸三期那样的高度,他们会想到什么?他们所想的,是今晚到底住在哪里?住的地方会有暖气吗?还是,明天的面试,能不能通过?在拥挤二字已经不足以形容的北京的地铁里,打开手机他们首先要找的,会是什么?我无力想象。」\n「我能肯定的, 24 年前,和他们一样年轻的我,经过 13 个小时的火车颠簸,一个人从武汉来到了北京。那时的北京,还没有什么高楼,但走在北京站广场,就不由得四顾茫然。我还能记起的,四五年前,我创办小米后第一次去美国,走出旧金山机场,我想到的第一句话,是《北京人在纽约》电视剧里姜文说的:美国,我来了。所以,在经历了两个月的寻找后,我们找到了这句话:我所有的向往。」\n在黎万强回归的同时,雷军也开始亲手接管供应链。为了唤醒老用户和争夺高端市场, 2016 年,黎万强带领团队以「黑科技」为关键词入手,历经「一面科技,一面艺术」,再把「探索」一击打穿,树立了小米阶段性战役的胜利。 2017 年,黎万强又将小米的市场重心定位在「拉新」上。他开始在新的边界做新的探索,比如小米开始做传统线下广告。\n经过一年多的努力,小米在手机设计、供应链、品牌、市场、营销等方面进行了全新升级。2017 年第二季度,小米的市场份额重新回到全球第五,被唱衰的小米终于「活」过来了。在亚布力中国企业家论坛上,雷军说:我都躺在地板上了,没有人能击败我。\n回忆这段艰难的岁月,黎万强感慨:如果将之前的创业总结为「在亢奋里狂奔」,那么回归小米后的近两年则是「不停的撕裂」。你会发现永远都没有高潮,因为永远都是高潮。反正做一个伟大的事业肯定是痛苦的,除非你做一个艺术家。有时候夜深人静的时候想,虽然做小米很辛苦,但是在当下这个时候,我们认为我们还是比其他人幸运。\n尽管手机业务得到「回温」,但这一年多,黎万强开拓的小米影业却「阵亡」了。由于鲜有作品在市场产生轰动,最终在 2017 年初,黎万强将小米影业宣发部门解散。\n2017 年 11 月 24 日,雷军发布内部信称:任命黎万强为品牌战略官,专注公司品牌建设,黎万强同时还出任顺为资本投资合伙人,强化小米和顺为在投资领域的协同。感谢黎万强过去两年在公司市场部所作的杰出贡献!\n在 2017 年 12 月底的一次活动上,黎万强表示:小米今年强势反弹,做了很多补课,苦练内功。一个企业要走得很远,坚持初心很重要。回到小米公司来说,初衷是让每个人都享受到科技的乐趣,做价格厚道,感动人心的产品。一家公司要成功,要让品牌越来越人格化,这样才能更好地存在。\n2018 年后,除了为小米上市积极奔走外,黎万强鲜有露面,似乎在逐渐淡出小米公司的日常管理工作,这一点从他的微博上也可以看出。2016 年 6 月之前,黎万强经常会发布小米相关的微博。但 2016 年 6 月 14 日—— 2019 年 12 月 3 日,黎万强总共只发布了两条微博,时间在 2019 年 3 月 24 日,两条微博内容都是小米产品的宣传。在那两条微博下,有网友呼吁:黎总快回来吧,小米需要你。黎总再来指导下营销工作吧,现在小米品牌力下降得厉害。\n果然,被粉丝们猜中了,黎万强确实要离职了。11 月 29 日,小米集团进行了新一轮人事任命。小米联合创始人黎万强因个人原因离职,之后将出任小米集团高级顾问。\n在全员内部信中,雷军写下:感谢阿黎创业以来的长期付出和巨大贡献。阿黎带领 MIUI 、小米网(小米销售与服务体系)、小米品牌市场体系等多项业务持续开荒,在商业模式验证执行、企业文化及品牌建设等多个领域,都作出了不可磨灭的贡献。\n此外,在内部信中,雷军还谈到:我们刚刚发布了一份出色的财报。在稳健经营策略下,今年第三季度,我们的总收入 537 亿元,创历史新高。调整后净利 35 亿元,远超市场预期。今年第三季度,小米智能手机出货量稳居全球前四,小米电视持续坐稳中国第一、全球前五。这一系列成绩来自于全体小米人的努力,感谢大家。明年是小米 5G 业务的冲锋年,也将是小米推动「手机 +AIoT 」的关键年,我们需要更强有力的集团管理支撑,需要干部轮岗机制持续带来的组织革新活力。\n05\n\n原小米管理团队\n从小米离职后,黎万强发了条朋友圈:我正式离开小米了,说一声道别,祝福小米未来越来越好。近 10 年征程,感谢雷总,感谢小米并肩作战过的兄弟们,感谢所有媒体朋友、合作伙伴的抬爱和支持,还有天南海北给过我建议和鼓励的米粉朋友!还有我老爸 5 点摸黑起来煮的那锅开业小米粥,谢谢这滚烫沸腾的 10 年!随即,雷军在朋友圈祝福道:祝阿黎从此彻底放飞自我,快意人生!\n究竟是因为压力大,还是个人兴趣或者组织变革调整最终选择离开,目前黎万强尚未对外公布真相。不过有媒体称,黎万强从今年初就开始专注于自己热爱的摄影和绘画等艺术。\n早年,曾有记者问黎万强对未来有什么期望?他回复道:保持热爱。当记者继续追问具体细节时,黎万强说,「想安静下来的时候把曾经拍过的照片画出来。我内心始终相信:能穿越时间的不是商业,是哲学、文学或者艺术。人生是一种修行,见自己见天下见众生。」\n雷军的内心一直有创办一家世界一流企业的梦想,而黎万强的骨子里却有着一个文艺梦。不管结局如何,有梦可追的人都值得鼓励。每一段旅程的终点,都是一个新的开始。在《花与树的星空》个展自序中,黎万强写下:既往不恋,当下不杂,未来不迎。世界很美,换个角度,也许更美。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1817,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":993425306,"gmtCreate":1564187708905,"gmtModify":1704706820226,"author":{"id":"3449439059022475","authorId":"3449439059022475","name":"德胜李君","avatar":"https://static.tigerbbs.com/b1c1e0fb59d3945955791789fa6ddd33","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3449439059022475","authorIdStr":"3449439059022475"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/WSG\">$万达体育(WSG)$</a> 妈的 辛亏我撤销了","listText":"<a 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