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395
2019-08-06
$百度(BIDU)$
我倒是突然想起来 梁宁在产品课里说的一个观点,同样的时间点 360开始做搜索,小米开始做手机,成就完全不一样(当然小米现在也存在挑战),她归因是,pc端向手机端迁移,搜索不是上升通道,不会成就下一个巨头,那么,现在头条做搜索,能打通APP端成就移动端搜索吗? 挑战百度的恐怕还是它自己而非头条。
395
2019-05-24
$百度(BIDU)$ 短期波动风险上升,本金丧失风险下降,可以这么理解现在的百度吗。[开心]
395
2018-10-15
腾讯及其投资帝国(附清单)
$腾讯控股(00700)$ 欢迎关注公众号‘读财报’ 原文链接:
腾讯及其投资帝国(附清单)
国庆后腾讯跌至300以下,朋友圈开始有讨论了,各种调侃也从不同领域的群聊中冒出来。 至10月12日反弹了8个点后,腾讯仍从今年高点跌去近40%,收于288港元。从市值上看,跌幅已经创下记录。 但腾讯本质上并没有什么变化,中报出来后赚钱速度变慢了,外加各种内忧外患(内:用户数量瓶颈,外:政策),引发股价下跌。 用户增长到达天然瓶颈 业务上,**QQ和微信是腾讯当前绝对的基石**,其活路用户变动情况将直接影响后续印钞速度。 中报披露显示,QQ的活路用户下降速度减缓,同比降-5.5%环比降0.3%,同时QQ的智能终端月活用户仍在增长,同时表示在21岁以下用户中,“智能终端月活跃账户及日活跃账户均实现两位数的同比增长”; 而微信月活在一季度超过10亿后,环比增速降至1.7%,如若出海不顺,微信用户数即将达到天然瓶颈。 收费增值服务用户增速同比达到30%,环比4.5%,主要受视频内容驱动影响。 游戏业务收入占比下降 收入上,大头增值部分420.7亿,分为两部分,游戏部分增6%至252亿,社交网络部分收入增30%至168.7亿。 **游戏部分收入增速影响整体增速,受政策影响较为明显**,据说这两天新闻仍在报道游戏危害,其实游戏对社会的影响争议并非一天两天,相信未来还是会取得某种均衡,娱乐是天性,**不可能在‘娱乐至死’后又‘限制娱乐’至死**,此处不展开。 如果把增值业务拆开来看,游戏业务的占比在显著减少,网络广告、其他收入、增值业务中的社交网络部分的季度收入都在百亿级之上了——也就是说,各部分从收入上看都相当重要,也相当给力,特别是“其他收入”占比增长明显。 拆开增值业务部分,
腾讯及其投资帝国(附清单)
395
2018-07-19
这季财报怎么看?
$网易(NTES)$ 不知几款游戏咋样
这季财报怎么看?
395
2018-03-28
亏了一部8848😨
$FB 20180406 170.0 CALL(FB)$ 6.6的时候咋没挂单呢。。
亏了一部8848😨
395
2019-05-21
$百度(BIDU)$ BATJ喊了多少年,没想到不是因为J涨的猛,而是B跌太多,往事如过眼云烟啊,B不够好,J又哪里值得庆幸。
395
2018-09-07
$FB 20180914 165.0 PUT(FB)$ 所以fb怎么了。。
395
2019-06-12
$小米集团-W(01810)$ 开屏秘密都能bug,重启后才打开,还以为自己密码忘了要清数据。 强烈diss。
395
2019-04-22
$猎豹移动(CMCM)$ 看不懂猎豹的pe,各项业务哪怕不大,也是香饽饽的吧,若是创业公司故事早吹上天了,不明白,求分享研报解毒,准备研究一下。
395
2021-03-06
$理想汽车(LI)$
好久没感觉到,带血的筹码,都以为世界和平了呢[流泪]
395
2019-08-12
$百度(BIDU)$
11倍的百度 Mark
395
2018-09-28
$触宝(CTK)$我手贱盘前下个单。。
395
2018-04-25
财报怎么看?
$网易(NTES)$ 财报之前250能守住不。
财报怎么看?
395
2017-04-18
按神A的说法应该是:缺口已补?😂
$网易(NTES)$ 继续坚守260的short put 被行权了问题也不大。再加几手下周250short put
按神A的说法应该是:缺口已补?😂
395
2017-05-04
发生了啥?
$500彩票网(WBAI)$ 搞事情啊,谁干的,站出来
发生了啥?
395
2017-04-05
感觉可以上车了
$网易(NTES)$ 那个做空报告理由一般,网易闷声发大财,现在反应有点过了。
感觉可以上车了
395
2020-12-16
$百度(BIDU)$
160左右建仓,亏到80多撑不住减仓,剩10来股居然熬到扭亏 [喷血] 还是看好百度在人工智能方面的机会的。
395
2018-03-20
关灯睡觉💤
$FB 20180406 170.0 CALL(FB)$ 泄密跟FB关系不大,主动审查是好事呐
关灯睡觉💤
395
2022-01-24
$NIO 20220128 29.0 PUT$
一夜回到解放前?
395
2017-05-09
好不好,用脚投票就是了
$500彩票网(WBAI)$ 小赌怡情,大赌伤身。
好不好,用脚投票就是了
去老虎APP查看更多动态
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href=\"https://laohu8.com/S/01088\">$中国神华(01088)$ </a>分红之前就不动了。虽然天气会炎热…","listText":"<a href=\"https://laohu8.com/S/01088\">$中国神华(01088)$ </a>分红之前就不动了。虽然天气会炎热…","text":"$中国神华(01088)$ 分红之前就不动了。虽然天气会炎热…","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/651280843","isVote":1,"tweetType":1,"viewCount":1615,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":667976895,"gmtCreate":1668530915117,"gmtModify":1668530916021,"author":{"id":"143564020651240","authorId":"143564020651240","name":"395","avatar":"https://static.tigerbbs.com/40bc2109e3aebd48fda96bde3e28fff0","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false,"idStr":"143564020651240","authorIdStr":"143564020651240"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/BILI\">$哔哩哔哩(BILI)$ </a>这就翻倍了...","listText":"<a href=\"https://laohu8.com/S/BILI\">$哔哩哔哩(BILI)$ </a>这就翻倍了...","text":"$哔哩哔哩(BILI)$ 这就翻倍了...","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/667976895","isVote":1,"tweetType":1,"viewCount":1291,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":662719473,"gmtCreate":1666761753092,"gmtModify":1666761755888,"author":{"id":"143564020651240","authorId":"143564020651240","name":"395","avatar":"https://static.tigerbbs.com/40bc2109e3aebd48fda96bde3e28fff0","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false,"idStr":"143564020651240","authorIdStr":"143564020651240"},"themes":[],"htmlText":"尽管科技变换莫测,但中短期依然相信腾讯暂无敌手。","listText":"尽管科技变换莫测,但中短期依然相信腾讯暂无敌手。","text":"尽管科技变换莫测,但中短期依然相信腾讯暂无敌手。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/662719473","repostId":"1140186173","repostType":2,"isVote":1,"tweetType":1,"viewCount":1364,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":662170990,"gmtCreate":1666292243411,"gmtModify":1666292248085,"author":{"id":"143564020651240","authorId":"143564020651240","name":"395","avatar":"https://static.tigerbbs.com/40bc2109e3aebd48fda96bde3e28fff0","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false,"idStr":"143564020651240","authorIdStr":"143564020651240"},"themes":[],"htmlText":"描述过多确实有点适得其反。","listText":"描述过多确实有点适得其反。","text":"描述过多确实有点适得其反。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/662170990","repostId":"2276316014","repostType":2,"repost":{"id":"2276316014","kind":"news","pubTimestamp":1666169411,"share":"https://www.laohu8.com/m/news/2276316014?lang=&edition=full","pubTime":"2022-10-19 16:50","market":"us","language":"zh","title":"何小鹏的鹏言鹏语不能让我一人笑死","url":"https://stock-news.laohu8.com/highlight/detail?id=2276316014","media":"三表龙门阵","summary":"但在何小鹏呈现的故事中,这种童真像是硬插到品宣中的物料,让观者产生了强烈的排异反应。没错,这张纸条一天时间从西安传到了广东,传到了何小鹏的案头,传遍了全公司。想一想,何小鹏引以为傲的这则故事,它就像是从小学语文课本里走出来的一样。人物刻板、情感空洞、叙事必从小见宏大,这就是何小鹏的宣传审美。何小鹏也是时代的何小鹏,他做的事业是新概念,但思维还定格在旧有的教材里。","content":"<p>不能让我一人笑死,来,上图:</p><p><img src=\"https://x0.ifengimg.com/res/2022/B9968CA25E0C0AC174BF3F41D99AA213214698C9_size290_w1080_h1876.jpeg\" tg-width=\"1080\" tg-height=\"1876\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>此刻,我在渐入初冬的北京,汗毛倒竖,冷汗直流,银铃般的笑声直接贯穿到一楼底商。</p><p>拙劣,拍案叫绝的拙劣,比<a href=\"https://laohu8.com/S/MANU\">曼联</a>的马奎尔还要拙劣。</p><p>我不得不洗个冷水澡,才能控制颤抖的双手,对这种拙劣进行一本正经的分析。</p><p>小孩与物品之间产生情感链接,是特有的、宝贵的童真,它是真实存在的。</p><p>但在何小鹏呈现的故事中,这种童真像是硬插到品宣中的物料,让观者产生了强烈的排异反应。</p><p>整个事件过于戏剧化了,饱满而浓烈的细节描写,堆砌了突发状况、情绪崩塌、预期违背、情节反转、结局合家欢等诸多元素。</p><p>整个场景像是法制节目里经常出现的套路——小鹏4S店的监控画面清晰显示,一个小女孩与工作人员耳语了一番,痛哭不止,接过后者递来的纸巾,便消失在镜头里,二十分钟后,打开车门的工作人员,发现了意外的状况……</p><p>更加离奇的是,正如一位网友说到:办公软件如此发达的今天,小鹏公司仍在坚持古法,秉承匠心,花一天的时间去手递手地传阅纸条。</p><p>没错,这张纸条一天时间从西安传到了广东,传到了何小鹏的案头,传遍了全公司。</p><p>记住这「小鹏速度」,它今天让顺丰、<a href=\"https://laohu8.com/S/JD\">京东</a>暗自垂泪、抬不起头。</p><p>这纸巾质量真好,恐怕连罗永浩都要啧啧称奇,大喊一声上架。</p><p>小鹏未来若是有博物馆,这纸巾就是他们的汉谟拉比法典。</p><p>何小鹏很显然觉得这个素材对「讲好小鹏故事」大有裨益,于是他给自己的微博买了热推。</p><p>好了,让我们冷静一点,进行尽量客观而严肃的分析。</p><p>若这个物料是真的,那宣传上,<b>你的情感就不能比物料本身呈现的还要浓烈</b>,高明的大师是知道留白的,是知道给观众留下想象空间的。</p><p><b>事实足够有力的话,便无需多言</b>,否则你堆砌的细节,只会让人觉得假得很,心虚得很。</p><p><b>伟大的产品占领用户心智,从来不会依赖知音、故事会的桥段</b>,<a href=\"https://laohu8.com/S/AAPL\">苹果</a>、大疆没这么干过,用户自己会说话,用脚投票。</p><p>反之,产品越是挖掘用户故事,甚至进行编排、加工、伪造,动用卖惨、卖温情的手段,那就是不自信,就是把用户看成是心智不成熟的一批人。</p><p>一个人事业成就再高,拥有的财富再多,他往往也走不出多年教育的牢笼。</p><p>想一想,何小鹏引以为傲的这则故事,它就像是从小学语文课本里走出来的一样。</p><p>人物刻板、情感空洞、叙事必从小见宏大,这就是何小鹏的宣传审美。</p><p>何小鹏也是时代的何小鹏,他做的事业是新概念,但思维还定格在旧有的教材里。</p><p>电动车领域提供给大众的笑料逐年增多,让李诞开三个专场都不为过。</p><p>有时候,真觉得不可思议,就是这帮观念土得冒泡的人,价值观偏到罗马的人,干着最新潮、最酷的事。</p><p><b>思考题:来吧,展示吧,今天来个小鹏的吐槽大会专场。</b></p>","source":"fenghuang_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>何小鹏的鹏言鹏语不能让我一人笑死</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n何小鹏的鹏言鹏语不能让我一人笑死\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-10-19 16:50 北京时间 <a href=https://tech.ifeng.com/c/8KF2rgfCoyK><strong>三表龙门阵</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>不能让我一人笑死,来,上图:此刻,我在渐入初冬的北京,汗毛倒竖,冷汗直流,银铃般的笑声直接贯穿到一楼底商。拙劣,拍案叫绝的拙劣,比曼联的马奎尔还要拙劣。我不得不洗个冷水澡,才能控制颤抖的双手,对这种拙劣进行一本正经的分析。小孩与物品之间产生情感链接,是特有的、宝贵的童真,它是真实存在的。但在何小鹏呈现的故事中,这种童真像是硬插到品宣中的物料,让观者产生了强烈的排异反应。整个事件过于戏剧化了,饱满而...</p>\n\n<a href=\"https://tech.ifeng.com/c/8KF2rgfCoyK\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"09868":"小鹏汽车-W","BK4505":"高瓴资本持仓","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","BK1588":"回港中概股","BK4555":"新能源车","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","BK4526":"热门中概股","BK1119":"汽车制造商","BK1587":"次新股","BK1539":"汽车股","XPEV":"小鹏汽车","BK4099":"汽车制造商","BK1575":"同股不同权","BK4551":"寇图资本持仓"},"source_url":"https://tech.ifeng.com/c/8KF2rgfCoyK","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2276316014","content_text":"不能让我一人笑死,来,上图:此刻,我在渐入初冬的北京,汗毛倒竖,冷汗直流,银铃般的笑声直接贯穿到一楼底商。拙劣,拍案叫绝的拙劣,比曼联的马奎尔还要拙劣。我不得不洗个冷水澡,才能控制颤抖的双手,对这种拙劣进行一本正经的分析。小孩与物品之间产生情感链接,是特有的、宝贵的童真,它是真实存在的。但在何小鹏呈现的故事中,这种童真像是硬插到品宣中的物料,让观者产生了强烈的排异反应。整个事件过于戏剧化了,饱满而浓烈的细节描写,堆砌了突发状况、情绪崩塌、预期违背、情节反转、结局合家欢等诸多元素。整个场景像是法制节目里经常出现的套路——小鹏4S店的监控画面清晰显示,一个小女孩与工作人员耳语了一番,痛哭不止,接过后者递来的纸巾,便消失在镜头里,二十分钟后,打开车门的工作人员,发现了意外的状况……更加离奇的是,正如一位网友说到:办公软件如此发达的今天,小鹏公司仍在坚持古法,秉承匠心,花一天的时间去手递手地传阅纸条。没错,这张纸条一天时间从西安传到了广东,传到了何小鹏的案头,传遍了全公司。记住这「小鹏速度」,它今天让顺丰、京东暗自垂泪、抬不起头。这纸巾质量真好,恐怕连罗永浩都要啧啧称奇,大喊一声上架。小鹏未来若是有博物馆,这纸巾就是他们的汉谟拉比法典。何小鹏很显然觉得这个素材对「讲好小鹏故事」大有裨益,于是他给自己的微博买了热推。好了,让我们冷静一点,进行尽量客观而严肃的分析。若这个物料是真的,那宣传上,你的情感就不能比物料本身呈现的还要浓烈,高明的大师是知道留白的,是知道给观众留下想象空间的。事实足够有力的话,便无需多言,否则你堆砌的细节,只会让人觉得假得很,心虚得很。伟大的产品占领用户心智,从来不会依赖知音、故事会的桥段,苹果、大疆没这么干过,用户自己会说话,用脚投票。反之,产品越是挖掘用户故事,甚至进行编排、加工、伪造,动用卖惨、卖温情的手段,那就是不自信,就是把用户看成是心智不成熟的一批人。一个人事业成就再高,拥有的财富再多,他往往也走不出多年教育的牢笼。想一想,何小鹏引以为傲的这则故事,它就像是从小学语文课本里走出来的一样。人物刻板、情感空洞、叙事必从小见宏大,这就是何小鹏的宣传审美。何小鹏也是时代的何小鹏,他做的事业是新概念,但思维还定格在旧有的教材里。电动车领域提供给大众的笑料逐年增多,让李诞开三个专场都不为过。有时候,真觉得不可思议,就是这帮观念土得冒泡的人,价值观偏到罗马的人,干着最新潮、最酷的事。思考题:来吧,展示吧,今天来个小鹏的吐槽大会专场。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1512,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":662375377,"gmtCreate":1666235154299,"gmtModify":1666235309690,"author":{"id":"143564020651240","authorId":"143564020651240","name":"395","avatar":"https://static.tigerbbs.com/40bc2109e3aebd48fda96bde3e28fff0","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false,"idStr":"143564020651240","authorIdStr":"143564020651240"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/NIO\">$蔚来(NIO)$</a>wc 这是第几次腰斩了。。","listText":"<a href=\"https://laohu8.com/S/NIO\">$蔚来(NIO)$</a>wc 这是第几次腰斩了。。","text":"$蔚来(NIO)$wc 这是第几次腰斩了。。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/662375377","isVote":1,"tweetType":1,"viewCount":1085,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":666366446,"gmtCreate":1665447914485,"gmtModify":1665447916307,"author":{"id":"143564020651240","authorId":"143564020651240","name":"395","avatar":"https://static.tigerbbs.com/40bc2109e3aebd48fda96bde3e28fff0","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false,"idStr":"143564020651240","authorIdStr":"143564020651240"},"themes":[],"htmlText":"服务太重了,欧洲老爷们富起来愿意为此付费么?每个月在租车上话一笔钱。","listText":"服务太重了,欧洲老爷们富起来愿意为此付费么?每个月在租车上话一笔钱。","text":"服务太重了,欧洲老爷们富起来愿意为此付费么?每个月在租车上话一笔钱。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/666366446","repostId":"2274562253","repostType":2,"repost":{"id":"2274562253","kind":"news","pubTimestamp":1665383584,"share":"https://www.laohu8.com/m/news/2274562253?lang=&edition=full","pubTime":"2022-10-10 14:33","market":"sh","language":"zh","title":"蔚来的雄心和实力:8年全球化之路开始交卷","url":"https://stock-news.laohu8.com/highlight/detail?id=2274562253","media":"中国经营报","summary":"据悉,这是蔚来继去年进入挪威市场之后,进一步在欧洲市场开展业务。上述三款车型即日起在德国、荷兰、丹麦和瑞典开放预订。其中,ET7将于10月16日开启交付,EL7将于2023年1月开启交付,ET5将于2023年3月开启交付。蔚来将在上述国家市场建立销售和服务网络。目前,蔚来已经在挪威、德国、荷兰、丹麦和瑞典这五个欧洲国家的主要城市建立了授权服务中心网络。","content":"<html><body><p>本报记者 夏治斌 石英婧 上海报道</p><p>“为德国、荷兰、丹麦和瑞典用户提供服务,是<a href=\"https://laohu8.com/S/NIO\">蔚来</a>实现2025年计划与服务全球更多国家用户目标的重要一步。”<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>创始人、董事长、CEO李斌表示,“我们创新的产品与加电服务、灵活的订阅模式,将给欧洲电动汽车市场带来新的面貌。我们欧洲业务的深入开展,标志着蔚来全球发展进入一个新的篇章。”</p><div><img src=\"http://k.sinaimg.cn/n/sinakd20221010s/380/w1267h713/20221010/df5f-0f3c8213b6ccca785a2d6bf195122df3.png/w720fin.jpg\"/><span>(蔚来创始人、董事长、CEO李斌在NIO Berlin 2022现场/图片源自蔚来方面)</span></div><p>《中国经营报》记者了解到,德国柏林当地时间10月7日晚,蔚来在柏林藤普杜音乐厅举办NIO Berlin 2022活动,宣布开始在德国、荷兰、丹麦、瑞典四国市场提供服务。</p><p>据悉,这是蔚来继去年进入挪威市场之后,进一步在欧洲市场开展业务。蔚来三款全新车型ET7、ES7(欧洲市场命名为EL7)和ET5将以创新的订阅模式在上述四国市场开启预订。蔚来将在这四个国家市场建立包含产品、加电等于一体的全体系服务,打造以车为起点的用户社区。</p><p>上述三款车型即日起在德国、荷兰、丹麦和瑞典开放预订。其中,ET7将于10月16日开启交付,EL7将于2023年1月开启交付,ET5将于2023年3月开启交付。值得注意的是,上述四国市场的用户将通过蔚来创新的订阅模式获取车辆服务。</p><p>根据蔚来方面介绍,订阅模式旨在为用户提供足够的灵活性和个性化,车辆订阅期限从1个月至60个月不等。订阅用户除了使用车辆以外,还可以获得安心无忧的服务体验,包括全险、保养、换电服务,以及今后会提供的电池灵活升级服务。</p><p>除此之外,订阅用户将成为蔚来用户社区的一员,参与蔚来举办的各类用户活动,使用蔚来中心等。</p><p><font>四国推行订阅模式</font></p><p>“我们订阅模式发布之后,还是有很多争议,整体来说国内的争议大于在欧洲的争议,当然欧洲也有一些用户给我留言说:‘为什么没有买的选项?’这是非常有道理的,但从订阅的角度来讲我们肯定经过非常长期的深入思考。”10月8日,李斌坦言道。</p><p>在李斌看来,围绕<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>电动汽车领域,从终极的角度来讲,车本身是会变成服务的,虽然这个也许需要很长的时间去实现。“车本身是高价值的耐用消费品,用户以前需要操心的事情挺多的,我们希望简化用户服务的界面,蔚来一直在做各种各样的尝试,车加上服务的订阅模式需要‘天时地利人和’,需要在合适的时机、地点去做这个尝试。”</p><p>为何在挪威是卖车,而在德国、荷兰、丹麦、瑞典四国市场推出订阅服务?李斌表示,这是因为税制不一样。欧洲重要的传统是“公司用车”“使用权”,高端车加上订阅的方式已经被大部分欧洲国家所理解和接受。“这跟税制、消费习惯有关,成为我们做商业决策的基础。”</p><p>“为什么挪威不是这样?挪威的税制决定很少数人是(接受)‘使用权’的,可能只有10%不到,比例是个位数的,所以我们在挪威如果还只用订阅,是不行的。”李斌补充道。</p><p>李斌认为,现在leasing(租车)和订阅里面,还有很多用户的痛点没有解决,简单来讲还不够灵活。“我们推出的订阅服务是仔细地分析了现在leasing和订阅的痛点,我们APP上每一条订阅的方式,和现在欧洲人正在做的订阅方式还是有很大区别的,我们从用户视角出发,把它变得更灵活、更合理,在订阅和leasing上,我们仍然有非常大的用户体验创新和效率提升的空间。”</p><p>不仅如此,李斌还强调,蔚来是作为汽车公司直接向用户提供订阅服务,而不是通过第三方订阅公司或者第三方的金融公司、经销商去做的。“我们直接做这个事,减少了中间商。零售中减少中间商,可以带来用户体验的提升,订阅和leasing同样有这样的机会,减少中间商的环节,直接服务用户肯定体系化效率要高很多。围绕使用权和订阅去做价值创造,提升效率,给用户提供好的体验,还有非常大的空间。”</p><p>在欧洲团队搭建上,李斌表示:“欧洲团队刚搭建,我们希望每个地方的团队专注一些,比如挪威市场就是卖车,别的地方就是以使用权和订阅为主。卖车和订阅是两个完全不同的逻辑,团队本身还在扩展的过程中,我们各方面都需要专注一些。”</p><p>此外,李斌还表示,订阅服务需要非常强的运营,所以订阅是一件更难的事情。“卖车的系统很成熟,从订转卖,就是增加一个‘卖’的选项,相当于增加一个永久订阅的服务,这是降维打击。但要从卖车去转订阅,这就太难了。我希望我们团队一上来就能够挑战难的事情。”</p><p>“如果从欧洲这几个主流市场角度来看,我们判断差不多有25%或者20%左右的用户执着于要买。我们一上来更关注在80%的用户,会有一点照顾不到这20%的用户,这就是我们商业上的取舍。”李斌补充道。</p><p>李斌还表示:“我们需要一个可持续的模式,如果订阅的商业模式是不持续的,赔本赚吆喝的事情我们不会干的,我们订阅定价的角度,基本上是把各种因素都考虑进去,仍然是要有合理的毛利率,可持续的经营。”</p><p>与此同时,李斌也强调,不会进入到短租市场,不会花时间跟短租的公司、日租的公司合作。“我们最小的订阅单位就是月,这是非常确定的。所以订阅和简单的租赁还是有很大区别的。”</p><p><font>输出全体系服务</font></p><p>“蔚来做事情比较讲体系思考和体系创新,不简单从某项技术、某项服务或者某个特别的事务上去做,我们拥有非常完整的体系。从2016年在伦敦发布logo到现在,关于用户、企业和社区的思考,我们都是非常完整的体系性创新。”李斌表示。</p><p>“我们到欧洲,也仍然是在一个体系中,不是说简单把车出口到这儿卖掉,从挪威开始,我们就是坚持非常完整的一个体系服务输出。”李斌直言,“我们不是突然心血来潮说要来欧洲,从创立的第一天起,就准备服务全球用户。我们知道,要真正成为有竞争力的公司,只依赖于中国市场肯定不够。”</p><p>记者了解到,蔚来将在四国市场构建完善的加电体系。目前蔚来已经在欧洲接入38万根充电桩,并可使用蔚来NFC卡片直接访问,蔚来欧洲版充电地图也已经投入使用。截至2022年底,蔚来计划在欧洲建成20座换电站;2023年底,这一数字有望达到120座。</p><p>目前,位于慕尼黑和斯图加特之间的换电站已经投入使用,位于柏林的换电站即将完工。到2025年,蔚来计划在中国以外市场建成1000座换电站,其中大部分将分布在欧洲。</p><p>据了解,蔚来在德国、荷兰、丹麦和瑞典也将采用直接服务用户的方式。蔚来将在上述国家市场建立销售和服务网络。蔚来位于柏林的蔚来中心即将开业,同时蔚来正在汉堡、法兰克福、杜塞尔多夫、阿姆斯特丹、鹿特丹、哥本哈根、斯德哥尔摩和哥德堡等城市建设蔚来中心与蔚来空间。</p><p>目前,蔚来已经在挪威、德国、荷兰、丹麦和瑞典这五个欧洲国家的主要城市建立了授权服务中心网络。用户还可以通过已经于今年8月上线的NIO App欧洲版,查看车辆数据,通过“一键服务”功能预约服务。</p><p>随着蔚来欧洲业务的推进,欧洲的蔚来用户社区也越发生机勃勃。目前,欧洲的蔚来“用户顾问团”已有270名成员,他们正在产品本土化体验、服务质量、加电网络、门店体验等方面持续提出建议,帮助蔚来不断完善产品与服务。</p><p>蔚来还将在欧洲持续增加研发投入。今年7月,蔚来在柏林建立了创新中心,用于智能座舱、自动驾驶以及能源技术的研发。今年9月,蔚来位于匈牙利佩斯州的蔚来能源欧洲工厂已经完成了首座换电站下线,该工厂是蔚来加电产品的欧洲制造中心、服务中心和研发中心。柏林创新中心将和蔚来能源欧洲工厂、蔚来牛津和慕尼黑的研发、设计团队携手开展各方面的研发工作。</p><p>值得一提的是,不久前,李斌和秦力洪自驾ET7在欧洲十国行驶了2500公里。蔚来联合创始人、总裁秦力洪表示:“欧洲现在的街上能够真实看到的电动车其实还是不多的,即便到了挪威这样每年电动车销量占到新车销量差不多80%的国家,从街上跑的车的保有量来看,电动车也比我们想象的少一点,在德国、丹麦这样的国家街上电动车和我们在中国所习惯的街头观感来看,我们可以判断它的大发展的时候还没有到来,所以我们看到的还都是机会。”</p><p>对于何时会在欧洲建工厂,李斌表示:“这个主要看欧洲的需求有多大,如果需求大就建,这完全由市场决定。”</p><p>对于此次欧洲四国市场落地和接下来的全球化布局,蔚来方面解释称:“首先,对于有进取心的企业来说,全球化应该是startup的基因。要想长远发展,必须占据全球主要市场,大众、丰田、宝马等的成功,印证了这个事实。其次,用户企业理念、产品力、科技创新实力、创新商业模式是蔚来全球化的杀手锏。最后,作为全球第二大新能源市场,欧洲市场是必争之地。商业模式如能在欧洲成功,不仅能为蔚来带来更多收益,更会证明蔚来的价值观和商业模式的普世性。”</p><p>(编辑:石英婧校对:颜京宁)</p></body></html>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta 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href=https://cj.sina.cn/article/normal_detail?url=https://k.sina.cn/article_1650111241_625ab30902001570a.html><strong>中国经营报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>本报记者 夏治斌 石英婧 上海报道“为德国、荷兰、丹麦和瑞典用户提供服务,是蔚来实现2025年计划与服务全球更多国家用户目标的重要一步。”蔚来创始人、董事长、CEO李斌表示,“我们创新的产品与加电服务、灵活的订阅模式,将给欧洲电动汽车市场带来新的面貌。我们欧洲业务的深入开展,标志着蔚来全球发展进入一个新的篇章。”(蔚来创始人、董事长、CEO李斌在NIO Berlin 2022现场/图片源自蔚来方面...</p>\n\n<a href=\"https://cj.sina.cn/article/normal_detail?url=https://k.sina.cn/article_1650111241_625ab30902001570a.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4581":"高盛持仓","BK1119":"汽车制造商","BK4526":"热门中概股","BK4504":"桥水持仓","BK4555":"新能源车","NIO":"蔚来","BK4505":"高瓴资本持仓","BK4099":"汽车制造商","BK4532":"文艺复兴科技持仓","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","BK4509":"腾讯概念","BK1588":"回港中概股","BK4574":"无人驾驶","BK4531":"中概回港概念","BK4548":"巴美列捷福持仓","NIO.SI":"蔚来","09866":"蔚来-SW","BK4534":"瑞士信贷持仓"},"source_url":"https://cj.sina.cn/article/normal_detail?url=https://k.sina.cn/article_1650111241_625ab30902001570a.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2274562253","content_text":"本报记者 夏治斌 石英婧 上海报道“为德国、荷兰、丹麦和瑞典用户提供服务,是蔚来实现2025年计划与服务全球更多国家用户目标的重要一步。”蔚来创始人、董事长、CEO李斌表示,“我们创新的产品与加电服务、灵活的订阅模式,将给欧洲电动汽车市场带来新的面貌。我们欧洲业务的深入开展,标志着蔚来全球发展进入一个新的篇章。”(蔚来创始人、董事长、CEO李斌在NIO Berlin 2022现场/图片源自蔚来方面)《中国经营报》记者了解到,德国柏林当地时间10月7日晚,蔚来在柏林藤普杜音乐厅举办NIO Berlin 2022活动,宣布开始在德国、荷兰、丹麦、瑞典四国市场提供服务。据悉,这是蔚来继去年进入挪威市场之后,进一步在欧洲市场开展业务。蔚来三款全新车型ET7、ES7(欧洲市场命名为EL7)和ET5将以创新的订阅模式在上述四国市场开启预订。蔚来将在这四个国家市场建立包含产品、加电等于一体的全体系服务,打造以车为起点的用户社区。上述三款车型即日起在德国、荷兰、丹麦和瑞典开放预订。其中,ET7将于10月16日开启交付,EL7将于2023年1月开启交付,ET5将于2023年3月开启交付。值得注意的是,上述四国市场的用户将通过蔚来创新的订阅模式获取车辆服务。根据蔚来方面介绍,订阅模式旨在为用户提供足够的灵活性和个性化,车辆订阅期限从1个月至60个月不等。订阅用户除了使用车辆以外,还可以获得安心无忧的服务体验,包括全险、保养、换电服务,以及今后会提供的电池灵活升级服务。除此之外,订阅用户将成为蔚来用户社区的一员,参与蔚来举办的各类用户活动,使用蔚来中心等。四国推行订阅模式“我们订阅模式发布之后,还是有很多争议,整体来说国内的争议大于在欧洲的争议,当然欧洲也有一些用户给我留言说:‘为什么没有买的选项?’这是非常有道理的,但从订阅的角度来讲我们肯定经过非常长期的深入思考。”10月8日,李斌坦言道。在李斌看来,围绕智能电动汽车领域,从终极的角度来讲,车本身是会变成服务的,虽然这个也许需要很长的时间去实现。“车本身是高价值的耐用消费品,用户以前需要操心的事情挺多的,我们希望简化用户服务的界面,蔚来一直在做各种各样的尝试,车加上服务的订阅模式需要‘天时地利人和’,需要在合适的时机、地点去做这个尝试。”为何在挪威是卖车,而在德国、荷兰、丹麦、瑞典四国市场推出订阅服务?李斌表示,这是因为税制不一样。欧洲重要的传统是“公司用车”“使用权”,高端车加上订阅的方式已经被大部分欧洲国家所理解和接受。“这跟税制、消费习惯有关,成为我们做商业决策的基础。”“为什么挪威不是这样?挪威的税制决定很少数人是(接受)‘使用权’的,可能只有10%不到,比例是个位数的,所以我们在挪威如果还只用订阅,是不行的。”李斌补充道。李斌认为,现在leasing(租车)和订阅里面,还有很多用户的痛点没有解决,简单来讲还不够灵活。“我们推出的订阅服务是仔细地分析了现在leasing和订阅的痛点,我们APP上每一条订阅的方式,和现在欧洲人正在做的订阅方式还是有很大区别的,我们从用户视角出发,把它变得更灵活、更合理,在订阅和leasing上,我们仍然有非常大的用户体验创新和效率提升的空间。”不仅如此,李斌还强调,蔚来是作为汽车公司直接向用户提供订阅服务,而不是通过第三方订阅公司或者第三方的金融公司、经销商去做的。“我们直接做这个事,减少了中间商。零售中减少中间商,可以带来用户体验的提升,订阅和leasing同样有这样的机会,减少中间商的环节,直接服务用户肯定体系化效率要高很多。围绕使用权和订阅去做价值创造,提升效率,给用户提供好的体验,还有非常大的空间。”在欧洲团队搭建上,李斌表示:“欧洲团队刚搭建,我们希望每个地方的团队专注一些,比如挪威市场就是卖车,别的地方就是以使用权和订阅为主。卖车和订阅是两个完全不同的逻辑,团队本身还在扩展的过程中,我们各方面都需要专注一些。”此外,李斌还表示,订阅服务需要非常强的运营,所以订阅是一件更难的事情。“卖车的系统很成熟,从订转卖,就是增加一个‘卖’的选项,相当于增加一个永久订阅的服务,这是降维打击。但要从卖车去转订阅,这就太难了。我希望我们团队一上来就能够挑战难的事情。”“如果从欧洲这几个主流市场角度来看,我们判断差不多有25%或者20%左右的用户执着于要买。我们一上来更关注在80%的用户,会有一点照顾不到这20%的用户,这就是我们商业上的取舍。”李斌补充道。李斌还表示:“我们需要一个可持续的模式,如果订阅的商业模式是不持续的,赔本赚吆喝的事情我们不会干的,我们订阅定价的角度,基本上是把各种因素都考虑进去,仍然是要有合理的毛利率,可持续的经营。”与此同时,李斌也强调,不会进入到短租市场,不会花时间跟短租的公司、日租的公司合作。“我们最小的订阅单位就是月,这是非常确定的。所以订阅和简单的租赁还是有很大区别的。”输出全体系服务“蔚来做事情比较讲体系思考和体系创新,不简单从某项技术、某项服务或者某个特别的事务上去做,我们拥有非常完整的体系。从2016年在伦敦发布logo到现在,关于用户、企业和社区的思考,我们都是非常完整的体系性创新。”李斌表示。“我们到欧洲,也仍然是在一个体系中,不是说简单把车出口到这儿卖掉,从挪威开始,我们就是坚持非常完整的一个体系服务输出。”李斌直言,“我们不是突然心血来潮说要来欧洲,从创立的第一天起,就准备服务全球用户。我们知道,要真正成为有竞争力的公司,只依赖于中国市场肯定不够。”记者了解到,蔚来将在四国市场构建完善的加电体系。目前蔚来已经在欧洲接入38万根充电桩,并可使用蔚来NFC卡片直接访问,蔚来欧洲版充电地图也已经投入使用。截至2022年底,蔚来计划在欧洲建成20座换电站;2023年底,这一数字有望达到120座。目前,位于慕尼黑和斯图加特之间的换电站已经投入使用,位于柏林的换电站即将完工。到2025年,蔚来计划在中国以外市场建成1000座换电站,其中大部分将分布在欧洲。据了解,蔚来在德国、荷兰、丹麦和瑞典也将采用直接服务用户的方式。蔚来将在上述国家市场建立销售和服务网络。蔚来位于柏林的蔚来中心即将开业,同时蔚来正在汉堡、法兰克福、杜塞尔多夫、阿姆斯特丹、鹿特丹、哥本哈根、斯德哥尔摩和哥德堡等城市建设蔚来中心与蔚来空间。目前,蔚来已经在挪威、德国、荷兰、丹麦和瑞典这五个欧洲国家的主要城市建立了授权服务中心网络。用户还可以通过已经于今年8月上线的NIO App欧洲版,查看车辆数据,通过“一键服务”功能预约服务。随着蔚来欧洲业务的推进,欧洲的蔚来用户社区也越发生机勃勃。目前,欧洲的蔚来“用户顾问团”已有270名成员,他们正在产品本土化体验、服务质量、加电网络、门店体验等方面持续提出建议,帮助蔚来不断完善产品与服务。蔚来还将在欧洲持续增加研发投入。今年7月,蔚来在柏林建立了创新中心,用于智能座舱、自动驾驶以及能源技术的研发。今年9月,蔚来位于匈牙利佩斯州的蔚来能源欧洲工厂已经完成了首座换电站下线,该工厂是蔚来加电产品的欧洲制造中心、服务中心和研发中心。柏林创新中心将和蔚来能源欧洲工厂、蔚来牛津和慕尼黑的研发、设计团队携手开展各方面的研发工作。值得一提的是,不久前,李斌和秦力洪自驾ET7在欧洲十国行驶了2500公里。蔚来联合创始人、总裁秦力洪表示:“欧洲现在的街上能够真实看到的电动车其实还是不多的,即便到了挪威这样每年电动车销量占到新车销量差不多80%的国家,从街上跑的车的保有量来看,电动车也比我们想象的少一点,在德国、丹麦这样的国家街上电动车和我们在中国所习惯的街头观感来看,我们可以判断它的大发展的时候还没有到来,所以我们看到的还都是机会。”对于何时会在欧洲建工厂,李斌表示:“这个主要看欧洲的需求有多大,如果需求大就建,这完全由市场决定。”对于此次欧洲四国市场落地和接下来的全球化布局,蔚来方面解释称:“首先,对于有进取心的企业来说,全球化应该是startup的基因。要想长远发展,必须占据全球主要市场,大众、丰田、宝马等的成功,印证了这个事实。其次,用户企业理念、产品力、科技创新实力、创新商业模式是蔚来全球化的杀手锏。最后,作为全球第二大新能源市场,欧洲市场是必争之地。商业模式如能在欧洲成功,不仅能为蔚来带来更多收益,更会证明蔚来的价值观和商业模式的普世性。”(编辑:石英婧校对:颜京宁)","news_type":1},"isVote":1,"tweetType":1,"viewCount":1714,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":682709124,"gmtCreate":1659193705269,"gmtModify":1659193705269,"author":{"id":"143564020651240","authorId":"143564020651240","name":"395","avatar":"https://static.tigerbbs.com/40bc2109e3aebd48fda96bde3e28fff0","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false,"idStr":"143564020651240","authorIdStr":"143564020651240"},"themes":[],"htmlText":"<a 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