What do you look out for before you invest in a company?

Everyone have their own strategies or habits when it come to investing in a company stock. Some will go through all the accounting books, data and statistics, some go by gut feeling and some just follow the crowds - what a lot of people buy, they buy too.

For me, I see the business nature the company is in, is it one with growth opportunities and is it one with innovation. Most importantly who are in the management team. When I just started investing, I was a headless chicken, just following crowds to buy stocks as mentioned and most of the time end up holding bags. After paying tuition fee, I start to do my own homework before I invest. The first company I invested in after doing my due diligence is $Affirm Holdings, Inc.(AFRM)$. Bought it on their IPO and holding since then. Yes they are in BNPL business, some people will say that's not new, Paypal is bigger. Yaya I know, I just want to invest a new company with more growth opportunity and financially with higher chance of more gains. The key thing that made me decide to part my money is their CEO Max Levchin. After going through his profile, I believe he can lead this company to greater height. With a bit of luck, viola! Affirm strike a partnership with$Amazon.com(AMZN)$not long ago and the future is looking brighter. 

I'm not telling you guys to buy Affirm stocks or anything ya. So if you have any tips or strategies when it come to picking stocks to invest. Do share with us. Cheers and happy investing![财迷]