天猫双11预售运动户外品牌大爆发，骑行整车增长超80%！

$阿里巴巴(BABA)$ 10月14日晚8点，天猫双11正式开启，运动户外行业预售首小时，6个品牌成交破亿，32个爆款单品成交破千万。KOLON SPORT可隆、TREK/崔克、awka、拓路者等44个品牌预售首小时超过去年预售首日，明星单品adidas阿迪达斯600蓬羽绒服开卖立即破亿。骑行品牌大爆发，全品类增长超40%，自行车整车增长超80%，公路自行车品牌TREK崔克预售首小时成交增长超1300%，骑行服饰/骑行装备类目达到双位数高速增长，专业骑行服品牌兰帕达取得该类目规模/增速TOP1。$探路者(300005)$ $阿迪达斯(ADDYY)$

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