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ADDYY 阿迪达斯
休市中 06-12 16:01:24 EDT 延时
盘后
102.22
-0.15
-0.15%
16:01 EDT
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新帖
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从阿迪达斯“神翻译”看品牌本土化
证券日报 · 06-08
从阿迪达斯“神翻译”看品牌本土化
耐克市值，几乎蒸发掉一个阿迪达斯
中国新闻网 · 06-07
耐克市值，几乎蒸发掉一个阿迪达斯
“进城办事”有多火？每经记者实探阿迪达斯成都门店：定制T恤订单暴增4倍，还有人想印“进城不办事”
每日经济新闻 · 06-05
“进城办事”有多火？每经记者实探阿迪达斯成都门店：定制T恤订单暴增4倍，还有人想印“进城不办事”
阿迪达斯终于开窍了，“在城里办事”意外走红，火速上架448元定制T恤
时代财经 · 06-04
阿迪达斯终于开窍了，“在城里办事”意外走红，火速上架448元定制T恤
阿迪达斯推出“进城办事”定制T恤，定价448元
新浪财经 · 06-03
阿迪达斯推出“进城办事”定制T恤，定价448元
新消费派｜“全球模板”失灵 多家国际品牌借“本土重构”重夺中国市场
新华财经 · 05-28
新消费派｜“全球模板”失灵 多家国际品牌借“本土重构”重夺中国市场
阿迪达斯与彪马股价分别上涨2.1%和2.7%
每日经济新闻 · 05-22
阿迪达斯与彪马股价分别上涨2.1%和2.7%
1.2万件中式夹克27分钟抢空 阿迪达斯股东大会传递哪些信号？
每日经济新闻 · 05-11
1.2万件中式夹克27分钟抢空 阿迪达斯股东大会传递哪些信号？
一双跑鞋炒至5000美元，12000件夹克27分钟抢空：阿迪达斯股东大会传递了什么？
每日经济新闻 · 05-10
一双跑鞋炒至5000美元，12000件夹克27分钟抢空：阿迪达斯股东大会传递了什么？
阿迪达斯全球2026年Q1营收同比增14%至66亿欧元，大中华区营收增至11.4亿欧元
金融界 · 04-30
阿迪达斯全球2026年Q1营收同比增14%至66亿欧元，大中华区营收增至11.4亿欧元
阿迪达斯股价上涨7.7%
第一财经 · 04-29
阿迪达斯股价上涨7.7%
阿迪达斯：第一季度营收65.9亿欧元
第一财经 · 04-29
阿迪达斯：第一季度营收65.9亿欧元
阿迪达斯放弃的锐步，在中国还有希望吗 | 海斌访谈
第一财经 · 04-27
阿迪达斯放弃的锐步，在中国还有希望吗 | 海斌访谈
财报前瞻｜阿迪达斯本季度营收预计增11.58%，机构观点以看多为主
财报Agent · 04-22
财报前瞻｜阿迪达斯本季度营收预计增11.58%，机构观点以看多为主
世界杯还没踢，耐克赞助的球衣却因“鼓包垫肩”翻车，老对手阿迪达斯笑了？
时代财经 · 04-21
世界杯还没踢，耐克赞助的球衣却因“鼓包垫肩”翻车，老对手阿迪达斯笑了？
阿迪达斯发布2026年世界杯国家队客场球衣，复古足球市集同步登陆上海
上观新闻 · 03-21
阿迪达斯发布2026年世界杯国家队客场球衣，复古足球市集同步登陆上海
伯恩斯坦下调阿迪达斯目标价至255欧元
格隆汇 · 03-05
伯恩斯坦下调阿迪达斯目标价至255欧元
阿迪达斯品牌全球2025年营收248亿欧元 同比增长13%创历史新高
金融界 · 03-05
阿迪达斯品牌全球2025年营收248亿欧元 同比增长13%创历史新高
阿联酋航空：往返迪拜航班停飞至3月7日；阿迪达斯去年营业利润超20亿欧元｜消费早参
每日经济新闻 · 03-05
阿联酋航空：往返迪拜航班停飞至3月7日；阿迪达斯去年营业利润超20亿欧元｜消费早参
阿迪达斯大中华区董事总经理萧家乐：引领运动生活新风尚 助力产业扩容提质
每日经济新闻 · 03-03
阿迪达斯大中华区董事总经理萧家乐：引领运动生活新风尚 助力产业扩容提质
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公司概况
公司名称：
阿迪达斯
所属市场：
OTCQX
上市日期：
--
主营业务：
adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the company employs more than 60,000 people across the globe and generated sales of 19 billion euros in 2016.
发行价格：
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23:59","pubTimestamp":1780934340,"startTime":"0","endTime":"0","summary":"近期，阿迪达斯官方旗舰店一款夹克的英文宣传文案“pairitwithjeansforerrandsaroundtown”被机器直译后，中文介绍显示为“搭配牛仔裤，在城里办事”。生硬的译法与品牌一贯的国际潮流形象形成反差，网友发现后迅速截图转发，“穿adi办das”“进城专属战袍”等二创内容在各大社交平台刷屏。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202606083764000517.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK4558","BK4202","BK4585","ADDYY"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2641173689","title":"耐克市值，几乎蒸发掉一个阿迪达斯","url":"https://stock-news.laohu8.com/highlight/detail?id=2641173689","media":"中国新闻网","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2641173689?lang=zh_cn&edition=full","pubTime":"2026-06-07 13:45","pubTimestamp":1780811114,"startTime":"0","endTime":"0","summary":"中新网北京6月7日电(记者左雨晴)近日，“原价899的耐克降至429消费者仍不买账”“耐克正在被消费者抛弃”登上微博热搜。有媒体报道称，部分款式原价899元的耐克运动鞋，几个月后降到429元，奥特莱斯的货架上堆积如山。这只是耐克在华业绩不佳的冰山一角。耐克2026财年第三季度(2025年12月1日到2026年2月28日)财报显示，耐克大中华区收入同比下降10%。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202606073762655790.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202606073762655790.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["NKE","LU0052756011.USD","LU0792757196.USD","IE00BYQQ9H92.USD","LU0029864427.USD","LU1267930813.SGD","LU1303367103.USD","BK4588","LU1267930573.SGD","BK4202","LU0823411888.USD","LU0310800379.SGD","BK4561","BK4566","LU2098885051.SGD","BK4585","BK4146","LU0708994859.HKD","IE00BFXG0V08.USD","BK4533","LU0310800965.SGD","BK4558","LU1267930227.SGD","LU0786609619.USD","BK4581","ADDYY","BK4534","LU0128525689.USD","LU0128525929.USD","LU0889566641.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2641194543","title":"“进城办事”有多火？每经记者实探阿迪达斯成都门店：定制T恤订单暴增4倍，还有人想印“进城不办事”","url":"https://stock-news.laohu8.com/highlight/detail?id=2641194543","media":"每日经济新闻","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2641194543?lang=zh_cn&edition=full","pubTime":"2026-06-05 11:17","pubTimestamp":1780629435,"startTime":"0","endTime":"0","summary":"最近，阿迪达斯一句“搭配牛仔裤，在城里办事”的商品描述，被网友截图发到社交平台后开启了“病毒式”传播。图片来源：小红书网友帖文面对网友的幽默“围攻”，品牌方顺势接梗，不到一周就把“进城办事”做成了定制T恤。近日，《每日经济新闻》记者（以下简称“每经记者”）实地探访阿迪达斯成都太古里品牌中心发现，前来咨询“进城办事”印花的消费者络绎不绝。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202606053761704667.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202606053761704667.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK4585","BK4558","ADDYY","BK4202"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2640151660","title":"阿迪达斯终于开窍了，“在城里办事”意外走红，火速上架448元定制T恤","url":"https://stock-news.laohu8.com/highlight/detail?id=2640151660","media":"时代财经","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2640151660?lang=zh_cn&edition=full","pubTime":"2026-06-04 18:25","pubTimestamp":1780568700,"startTime":"0","endTime":"0","summary":"因一句“在城里办事”，阿迪达斯在网络走红。近日，有网友发现，阿迪达斯淘宝官方旗舰店一款紧身夹克商品详情描述为“搭配T恤去健身房，或者搭配牛仔裤，在城里办事”。随后，“在城里办事”文案引发网友热议，相关发文在社交平台引来过万点赞和数千条网友评论。阿迪达斯小红书官方账号顺势接梗“穿adi办das”，有网友更留言提议品牌推出“进城办事”T恤。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202606043760540390.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK4558","BK4585","BK4202","ADDYY"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2640004973","title":"阿迪达斯推出“进城办事”定制T恤，定价448元","url":"https://stock-news.laohu8.com/highlight/detail?id=2640004973","media":"新浪财经","labels":["productRelease"],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2640004973?lang=zh_cn&edition=full","pubTime":"2026-06-03 12:45","pubTimestamp":1780461900,"startTime":"0","endTime":"0","summary":"6月3日消息，近日，阿迪达斯一款紧身夹克商品描述中写道：“穿上这款adidas夹克外套，搭配T恤去健身房，或者搭配牛仔裤，在城里办事。”随后，“在城里办事”一句引发网友关注，被调侃为“进城专属战袍”，并衍生出“穿adi办das”等热梗，相关话题迅速引爆网络。 据了解，目前阿迪达斯已上线“进城办事”定制T恤，并提供了多个购买渠道，包括阿迪达斯北京三里屯品牌中心、阿迪达斯成都太古里品牌中心等门店以及adidas小程序&App。","market":"sg","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/tob/2026-06-03/doc-iniacaew1036069.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"productRelease","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["BK4202","ADDYY","BK4585","BK4558"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2638682779","title":"新消费派｜“全球模板”失灵 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00:50","pubTimestamp":1779900656,"startTime":"0","endTime":"0","summary":"新华财经上海5月27日电（葛佳明、魏雨田）过去几年，随着本土品牌崛起、消费习惯变化以及市场竞争加剧，一批曾风光进入中国市场的国际品牌相继陷入增长停滞，甚至悄然撤店离场。但近期，包括GUESS、MardiMercredi、Keds、温迪汉堡（Wendys）等在内的多个国际品牌，开始重新加码中国市场。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202605283751694741.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK4094","BK4558","WEN","ADDYY","BK4202","BK4547","BK4209","BK4585"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2637396478","title":"阿迪达斯与彪马股价分别上涨2.1%和2.7%","url":"https://stock-news.laohu8.com/highlight/detail?id=2637396478","media":"每日经济新闻","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2637396478?lang=zh_cn&edition=full","pubTime":"2026-05-22 15:12","pubTimestamp":1779433927,"startTime":"0","endTime":"0","summary":"阿迪达斯与彪马股价分别上涨2.1%和2.7%","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202605223746664470.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202605223746664470.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK4585","BK4558","ADDYY","BK4202"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2634251289","title":"1.2万件中式夹克27分钟抢空 阿迪达斯股东大会传递哪些信号？","url":"https://stock-news.laohu8.com/highlight/detail?id=2634251289","media":"每日经济新闻","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2634251289?lang=zh_cn&edition=full","pubTime":"2026-05-11 20:17","pubTimestamp":1778501827,"startTime":"0","endTime":"0","summary":"当地时间5月7日，阿迪达斯2026年度股东大会在德国菲尔特市举行。阿迪达斯全球CEO（首席执行官）比约恩·古尔登在开场之初，就回顾了阿迪达斯助力跑者在马拉松比赛中突破2小时大关的成就。“想知道跑得有多快？去健身房，把跑步机速度调到每小时22.2公里，看看你能坚持多久……这是一个令人难以置信的表现。”他现场透露，这款重仅97克的碳板跑鞋目前的转售价已高达5000美元。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202605113733322830.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202605113733322830.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK4558","BK4202","BK4585","ADDYY"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2634448009","title":"一双跑鞋炒至5000美元，12000件夹克27分钟抢空：阿迪达斯股东大会传递了什么？","url":"https://stock-news.laohu8.com/highlight/detail?id=2634448009","media":"每日经济新闻","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2634448009?lang=zh_cn&edition=full","pubTime":"2026-05-10 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