Nio Launches ES8 In Norway

Chinese electric vehicle maker NIO Inc. is launching its ES8 electric sports utility vehicle and Nio House in Oslo, Norway.

The companybegan shippingthe ES8 electric vehicles to Norway in July, marking a key step in its expansion outside of the home market. This will be a debut for the U.S.-listed Nio outside of China where it has become a popular name and competes with homegrown rivals such as Xpeng Inc, BYD Co, and global players like Tesla Motors Inc.

NIO CEO Wiliam Li has said that the companymay expandinto Germany, followed by other European countries, if it achieves success in Norway.

Nio gave a sneak peek of the Nio House in Norway ahead of the event on Twitter.

3:15 a.m. ET:The event has kickstarted with a look at the Nio House in Oslo.

3.17 a.m. ET:The hosts take a tour of the gallery at the Nio House — which includes a cafe, a corner for art and houses an exhibition area as well. This is part of Nio's aim to provide a comprehensive consumer experience that expands beyond the purchase of its vehicles. You can read more about how Nio is impressing customers with its overall Lifestyle ecosystemhere.

3.26 a.m. ET:The Nio House tour has ended and the press conference is expected to begin shortly.

3:30 a.m. ET:For those unaware, Nio ES8 is a 7-seater, electric full-sized Sport Utility Vehicle which first went into production in June 2018 for the Chinese market.

3:31 a.m. ET:Nio House will be opened for the public on Friday, says Marius Hayler, General Manager at Nio, as he takes over at the stage.

3: 33 a.m. ET:Nio means a “new day,” says Hayler as he is all praises for the innovative vision of CEOWilliam Li.

3:35 a.m. ET:Nio’s Norwegian office was set up seven months ago and we already have 50 employees now, says Hayler.

3:36 a.m. ET:Hayler is introducing the Nio brand to Norway with various timelines and showcasing a video of the ES8 on the roads.

3:40 a.m. ET:Nio ES8 boasts of clocking 0-100 km/hr in 4.9 seconds, Hayler notes, touting the comfortable seating space in the vehicle. An unnamed journalist noted that the front-row seat is one for a "king," as per Hayler.

3:44 a.m. ET:Nio particularly highlights that it not just focuses on product but also provided services, most of which are available at the "click of a button" through the app. Nio service center in Norway will be ready in a month’s time.Nio plans to expand authorized service centers to five other locations.

3:46 a.m. ET:Hayler is describing Nio Power and overall charging capabilities and features that form an integral part of owning a Nio electric vehicle.

3:50 a.m. ET:Nio aims to have 20 Power Swap Stations in Norway by the end of 2022, subject to regulatory approvals. Hayler points out the Charging Map feature that would allow Norway users to be able to view the charging stations available in Norway and, widely, Europe.

3:52 a.m. ET:Now, we are moving past products and services to the overall Nio Lifestyle experience.