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2022-11-06

谁加谁傻瓜蛋

喜茶开放加盟申请，腾讯、红杉、美团与高瓴参投，或为筹划上市做准备

2022-10-28

$好未来(TAL)$财报跌这么差，为什么还涨了？

2022-08-01

从哪儿能买苹果债券

苹果启动四批次债券发行，为股票回购和派息融资

2021-11-19

这篇文章不错，转发给大家看看

@狩猎之王:$苹果(AAPL)$跑完早了，不开心☹️

2021-09-06

$快手-W(01024)$还会跌倒65以下吗？

2021-08-31

$快手-W(01024)$已经连续上涨2周了，这是要涨上去了吗？

2021-08-31

$快手-W(01024)$它要涨上去了吗！

2021-03-03

$快手-W(01024)$这支破股票是出来套人的吗？

2021-03-03

$Palantir Technologies Inc.(PLTR)$这个股票是怎么回事啊？不是说要涨，怎么一直跌

2021-03-02

$Rocket Companies(RKT)$不是要起飞吗！怎么又是我一买就跌啊！

2021-02-20

$Palantir Technologies Inc.(PLTR)$为什么我一买他就跌

2021-02-19

$HighCape Capital Acquisition Corp(CAPA)$这种高回报股票大家都是怎么发现的？

2021-02-05

$快手-W(01024)$为什么我赔了3000多，这个股票上市怎么就一直跌，周一还会跌吗？

2021-01-12

疫情如果结束了，代购都去韩国了，中免的股价一定会下来

抱歉，原内容已删除

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src=\"https://static.tigerbbs.com/bb16534207a7491b840c6b5dde86368d\"/></p><p><span>11月3日，有媒体报道称喜茶正在招聘与加盟业务相关岗位，或将开放加盟。对此，喜茶方面表示，喜茶将在非一线城市以合适的店型展开事业合伙业务，对事业合伙人进行严格筛选，并将在品牌、产品、品控、食安、营运、培训、供应链等方面为事业合伙人提供支持。</span></p><p><span>喜茶为合作伙伴设置了一定门槛。具体来讲，喜茶建立了事业合伙人筛选标准和培训考核流程，首先，事业合伙人需要成为合格的喜茶员工，并在门店工作超过3个月。</span><span>此外，在技能方面，每位事业合伙人都必须通过门店4个岗位的晋升考核、连续3次以上通过现有门店标准的食安品控督检考核，获得店长任职能力，即便成为事业合伙人后仍要求必须在门店全身心投入日常经营。由此可见，喜茶对于此事仍较为谨慎，门槛较高同样是不希望加盟门店影响到其在一线城市的布局。</span></p><p><span>目前喜茶关联公司喜茶(深圳)企业管理有限责任公司发布了“事业合伙管理经理”一岗，职责中包括招商及客户管理工作的对接和跟进，意向客户的开拓、洽谈、筛选、审核、缔约、维护工作，还要协助跟进事业合伙门店的开店进度等。</span></p><p><span>不仅如此，喜茶还要求相关人员具备三年以上知名连锁行业加盟商管理经验，餐饮或食品行业规模性加盟商拓展和管理经验，最后一条中还强调了“具备丰富的加盟行业人脉”。</span></p><p><span>据了解，首家喜茶于2012年开业，原名皇茶ROYALTEA，后注册为品牌喜茶HEYTEA，于2017年8月进入北京市场。一直以直营的形式运营，目前门店数800余家。</span></p><p><span>喜茶所在的茶饮市场一直是众多玩家入局的必争之地，以加盟的形式进行发展其实在茶饮圈不足为奇。不过，值得注意的是，此次开放的事业合伙业务有地域的限制。喜茶方面透露，该业务仅限非一线城市。这一条件似乎透露出其伸向下沉市场的信号。</span></p><p><span>的确，就喜茶门店分布情况来看，喜茶目前在全国70多个城市运营着超过800家的门店，这些门店主要分布在一线和新一线城市，但在包括新一线城市在内的许多城市喜茶门店数量仍旧不多，很多二三线城市甚至还没有喜茶门店。基于此，非一线城市是喜茶要挖掘的空白市场。</span></p><p><span>值得注意的是，喜茶在2022年初完成了全面调价，产品的主流价格带保持在15-20元，该定价也为其布局非一线市场开了绿灯。</span></p><p><span>喜茶开放加盟或许是必然选择。相较于投入较大的直营模式，加盟方式能够借助合作伙伴的资金、人脉和资源拓展门店，在降低投入的同时，实现快速扩张。另外，喜茶此动作不仅仅是为了提升业绩和市场份额，同时不排除有为上市做准备的可能性。品牌规模同样是资本看中的原因之一，若喜茶的门店和用户数不断提高，其估值便会随之增加。</span></p><p><span>值得注意的是，自去年以来，市场上频频传出喜茶筹划上市的消息，不过均被公司否认。</span></p><p><span>2021年2月，有消息称，喜茶将于今年3月向港交所递交招股书的消息。对此，喜茶方面表示，目前没有任何上市计划及动作，目前也没有融资事项在推进中。市场上有关传言皆为不实消息。</span></p><p><span>2021年8月，市场再度传出喜茶上市的消息。有媒体报道，喜茶或选择明年赴港上市，目标估值为1500亿港元(折合人民币约1200亿人民币)。对此，喜茶相关负责人回应称：明年赴港上市传闻为不实消息，目前喜茶没有任何上市计划。</span></p><p><span>从融资角度看，成立于2016年的喜茶至今已经完成了5轮，引来了众多知名创投资本。</span></p><p><span>天眼查显示，2016年8月份，喜茶获得IDG资本、今日投资过1亿元的A轮融资；2018年4月份，获得美团龙珠、黑蚁资本4亿元的B轮融资；2019年，<a href=\"https://laohu8.com/S/00700\">腾讯</a>投资、红杉资本中国对喜茶进行B+轮融资；去年3月份，高瓴资本和Coatue联合领投，至此喜茶完成C轮融资。</span></p><p><span>喜茶最近的一次融资在2021年7月，彼时完成D轮5亿美元融资，投后估值已达到600亿元，资本阵容包括IDG资本、美团龙珠、红杉中国、高瓴等知名投资机构。</span></p><p><span>喜茶曾希望通过子品牌喜小茶进入低线市场，而如今喜小茶关闭，喜茶又开放非一线城市加盟，似乎是希望换种模式打入相关市场。通过加盟方式，喜茶能够更加高效地在非一线城市进行扩张。从品牌发展角度来看，喜茶已经过了需要大量资金支持的快速扩张时期，进入了相对成熟的阶段，如果此时仍需要外部融资获取资金来拓展更多市场，可能是希望进一步提升品牌估值。</span></p><p><span>现阶段，茶饮市场从业者都在忙着找到拓展新市场的合适方式。茶饮第一股<a href=\"https://laohu8.com/S/02150\">奈雪的茶</a>流血上市的案例仍记忆犹新，门店数量居国内现制茶饮行业第一的蜜雪冰城业绩贡献最大来源并非门店营收，被称为茶饮“老三”的乐乐茶却在收缩市场。当下，市场竞争激烈，茶饮的日子似乎并不太好过，喜茶也需要开辟新的出口，进而为下一步做准备。</span></p><p><span>喜茶需要新方向。喜茶的品牌影响力对加盟业务来讲是一种助力，想成为加分项则仍需再下功夫。例如，在定价方面，尽管价格有所下调，但相较于其他品牌而言优势并不突出。下沉市场存在诸多亲民定位的茶饮品牌，这对于喜茶而言也将是需要衡量的问题。</span></p><p><span>一线城市为喜茶的主战场且门店数量较多，非一线城市的市场空间仍非常大，喜茶在此时开放加盟除了希望提升营收和市场占有率之外，是为了在行业内保持领先地位。不过，下沉市场仍有其他品牌提前扎根，未来还需不断加强供应链、营销和管理能力。</span></p><p><span>开放加盟设立门槛只是第一步，下沉市场的一举一动同样牵动着喜茶在全国内的发展走向，在此情况下，根据当地市场特点进行布局便尤为重要。</span></p><p><span>通常来说，下沉市场中许多地区都拥有独特的茶文化，且本土品牌较多，喜茶布局的关键便是如何在标准化与差异化上进行平衡，做好全国性产品的同时，要根据当地市场进行差异化布局，这也是该品牌将面临的较大挑战。</span></p><p><img src=\"https://static.tigerbbs.com/03e505e18dcf452e9deb1e851ee31eeb\"/></p><p><img src=\"https://static.tigerbbs.com/7977c1f1a384494e858c8f7b7b2d1538\"/></p><p><span>注：本文素材来源于互联网公开渠道，如有侵权请联系删除。内容所述仅代表个人观点，不作为指导依据，据此操作风险自担！</span></p><p><img src=\"https://static.tigerbbs.com/97dcf25e24ee49a587c44a8f8a2db197\"/></p><p><span><strong>【公司回顾】</strong></span></p><p><span><img src=\"https://static.tigerbbs.com/c0c0542a68324022809f189ab51620ad\"/></span></p><p><span><img src=\"https://static.tigerbbs.com/e600ea02b0f1401ab0d746b70bbfdb8e\"/></span></p><p><span><img src=\"https://static.tigerbbs.com/b8fbe7b5110a404faf7f2a4f45af8fa7\"/></span></p><p border-box=\"\" center=\"\" https:=\"\" no-repeat=\"\" rgb=\"\">好文！别忘点“在看”</p></div></body></html>","source":"weixin_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>喜茶开放加盟申请，腾讯、红杉、美团与高瓴参投，或为筹划上市做准备</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n喜茶开放加盟申请，腾讯、红杉、美团与高瓴参投，或为筹划上市做准备\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1023683695\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/1147954ba5ed4a54ba9a061e9dd405e5);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">独角兽早知道 </p>\n<p class=\"h-time\">2022-11-05 10:12</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><div><p><span>独角兽早知道 iponews</span></p><p><span>｜资讯撬动新资本｜</span></p><p><img src=\"https://static.tigerbbs.com/5d4ba91cce9d42069c6767710bbc1a5e\"/></p><p><span>11月3日，针对“喜茶传出疑似开展加盟”一事，喜茶回应称：将推出事业合伙业务。不过，该业务仅在非一线市场展开，并且喜茶不想完全从零开始，要求相关人员具备三年以上知名连锁行业加盟商管理经验。</span></p><p><span>有分析认为，喜茶或借此方式提升估值、扩大市场份额，为上市做准备。想要在非一线市场取得成绩，喜茶要在产品定价、门店选址、加盟管理等诸多方面找到可行的路径。</span></p><h3></h3><p><span><strong><span>编辑 | Arti</span></strong></span></p><p><span><strong><span>本文仅为信息交流之用，不构成任何交易建议</span></strong></span></p><p><img src=\"https://static.tigerbbs.com/bb16534207a7491b840c6b5dde86368d\"/></p><p><span>11月3日，有媒体报道称喜茶正在招聘与加盟业务相关岗位，或将开放加盟。对此，喜茶方面表示，喜茶将在非一线城市以合适的店型展开事业合伙业务，对事业合伙人进行严格筛选，并将在品牌、产品、品控、食安、营运、培训、供应链等方面为事业合伙人提供支持。</span></p><p><span>喜茶为合作伙伴设置了一定门槛。具体来讲，喜茶建立了事业合伙人筛选标准和培训考核流程，首先，事业合伙人需要成为合格的喜茶员工，并在门店工作超过3个月。</span><span>此外，在技能方面，每位事业合伙人都必须通过门店4个岗位的晋升考核、连续3次以上通过现有门店标准的食安品控督检考核，获得店长任职能力，即便成为事业合伙人后仍要求必须在门店全身心投入日常经营。由此可见，喜茶对于此事仍较为谨慎，门槛较高同样是不希望加盟门店影响到其在一线城市的布局。</span></p><p><span>目前喜茶关联公司喜茶(深圳)企业管理有限责任公司发布了“事业合伙管理经理”一岗，职责中包括招商及客户管理工作的对接和跟进，意向客户的开拓、洽谈、筛选、审核、缔约、维护工作，还要协助跟进事业合伙门店的开店进度等。</span></p><p><span>不仅如此，喜茶还要求相关人员具备三年以上知名连锁行业加盟商管理经验，餐饮或食品行业规模性加盟商拓展和管理经验，最后一条中还强调了“具备丰富的加盟行业人脉”。</span></p><p><span>据了解，首家喜茶于2012年开业，原名皇茶ROYALTEA，后注册为品牌喜茶HEYTEA，于2017年8月进入北京市场。一直以直营的形式运营，目前门店数800余家。</span></p><p><span>喜茶所在的茶饮市场一直是众多玩家入局的必争之地，以加盟的形式进行发展其实在茶饮圈不足为奇。不过，值得注意的是，此次开放的事业合伙业务有地域的限制。喜茶方面透露，该业务仅限非一线城市。这一条件似乎透露出其伸向下沉市场的信号。</span></p><p><span>的确，就喜茶门店分布情况来看，喜茶目前在全国70多个城市运营着超过800家的门店，这些门店主要分布在一线和新一线城市，但在包括新一线城市在内的许多城市喜茶门店数量仍旧不多，很多二三线城市甚至还没有喜茶门店。基于此，非一线城市是喜茶要挖掘的空白市场。</span></p><p><span>值得注意的是，喜茶在2022年初完成了全面调价，产品的主流价格带保持在15-20元，该定价也为其布局非一线市场开了绿灯。</span></p><p><span>喜茶开放加盟或许是必然选择。相较于投入较大的直营模式，加盟方式能够借助合作伙伴的资金、人脉和资源拓展门店，在降低投入的同时，实现快速扩张。另外，喜茶此动作不仅仅是为了提升业绩和市场份额，同时不排除有为上市做准备的可能性。品牌规模同样是资本看中的原因之一，若喜茶的门店和用户数不断提高，其估值便会随之增加。</span></p><p><span>值得注意的是，自去年以来，市场上频频传出喜茶筹划上市的消息，不过均被公司否认。</span></p><p><span>2021年2月，有消息称，喜茶将于今年3月向港交所递交招股书的消息。对此，喜茶方面表示，目前没有任何上市计划及动作，目前也没有融资事项在推进中。市场上有关传言皆为不实消息。</span></p><p><span>2021年8月，市场再度传出喜茶上市的消息。有媒体报道，喜茶或选择明年赴港上市，目标估值为1500亿港元(折合人民币约1200亿人民币)。对此，喜茶相关负责人回应称：明年赴港上市传闻为不实消息，目前喜茶没有任何上市计划。</span></p><p><span>从融资角度看，成立于2016年的喜茶至今已经完成了5轮，引来了众多知名创投资本。</span></p><p><span>天眼查显示，2016年8月份，喜茶获得IDG资本、今日投资过1亿元的A轮融资；2018年4月份，获得美团龙珠、黑蚁资本4亿元的B轮融资；2019年，<a href=\"https://laohu8.com/S/00700\">腾讯</a>投资、红杉资本中国对喜茶进行B+轮融资；去年3月份，高瓴资本和Coatue联合领投，至此喜茶完成C轮融资。</span></p><p><span>喜茶最近的一次融资在2021年7月，彼时完成D轮5亿美元融资，投后估值已达到600亿元，资本阵容包括IDG资本、美团龙珠、红杉中国、高瓴等知名投资机构。</span></p><p><span>喜茶曾希望通过子品牌喜小茶进入低线市场，而如今喜小茶关闭，喜茶又开放非一线城市加盟，似乎是希望换种模式打入相关市场。通过加盟方式，喜茶能够更加高效地在非一线城市进行扩张。从品牌发展角度来看，喜茶已经过了需要大量资金支持的快速扩张时期，进入了相对成熟的阶段，如果此时仍需要外部融资获取资金来拓展更多市场，可能是希望进一步提升品牌估值。</span></p><p><span>现阶段，茶饮市场从业者都在忙着找到拓展新市场的合适方式。茶饮第一股<a href=\"https://laohu8.com/S/02150\">奈雪的茶</a>流血上市的案例仍记忆犹新，门店数量居国内现制茶饮行业第一的蜜雪冰城业绩贡献最大来源并非门店营收，被称为茶饮“老三”的乐乐茶却在收缩市场。当下，市场竞争激烈，茶饮的日子似乎并不太好过，喜茶也需要开辟新的出口，进而为下一步做准备。</span></p><p><span>喜茶需要新方向。喜茶的品牌影响力对加盟业务来讲是一种助力，想成为加分项则仍需再下功夫。例如，在定价方面，尽管价格有所下调，但相较于其他品牌而言优势并不突出。下沉市场存在诸多亲民定位的茶饮品牌，这对于喜茶而言也将是需要衡量的问题。</span></p><p><span>一线城市为喜茶的主战场且门店数量较多，非一线城市的市场空间仍非常大，喜茶在此时开放加盟除了希望提升营收和市场占有率之外，是为了在行业内保持领先地位。不过，下沉市场仍有其他品牌提前扎根，未来还需不断加强供应链、营销和管理能力。</span></p><p><span>开放加盟设立门槛只是第一步，下沉市场的一举一动同样牵动着喜茶在全国内的发展走向，在此情况下，根据当地市场特点进行布局便尤为重要。</span></p><p><span>通常来说，下沉市场中许多地区都拥有独特的茶文化，且本土品牌较多，喜茶布局的关键便是如何在标准化与差异化上进行平衡，做好全国性产品的同时，要根据当地市场进行差异化布局，这也是该品牌将面临的较大挑战。</span></p><p><img src=\"https://static.tigerbbs.com/03e505e18dcf452e9deb1e851ee31eeb\"/></p><p><img src=\"https://static.tigerbbs.com/7977c1f1a384494e858c8f7b7b2d1538\"/></p><p><span>注：本文素材来源于互联网公开渠道，如有侵权请联系删除。内容所述仅代表个人观点，不作为指导依据，据此操作风险自担！</span></p><p><img src=\"https://static.tigerbbs.com/97dcf25e24ee49a587c44a8f8a2db197\"/></p><p><span><strong>【公司回顾】</strong></span></p><p><span><img src=\"https://static.tigerbbs.com/c0c0542a68324022809f189ab51620ad\"/></span></p><p><span><img src=\"https://static.tigerbbs.com/e600ea02b0f1401ab0d746b70bbfdb8e\"/></span></p><p><span><img src=\"https://static.tigerbbs.com/b8fbe7b5110a404faf7f2a4f45af8fa7\"/></span></p><p border-box=\"\" center=\"\" https:=\"\" no-repeat=\"\" rgb=\"\">好文！别忘点“在看”</p></div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU0348814723.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"A\" (USD) INC  NC","IE00BGV7N243.SGD":"FSSA Global Emerging Markets Focus I Acc SGD","LU0878005551.USD":"UBS (LUX) KEY SELEC ASIA ALLOCATION OPPORTUNITY (USD) \"P\" (USD) ACC","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","BK1526":"科网股","LU1328615791.USD":"FULLERTON LUX FUNDS - ALL CHINA EQUITIES \"I\" (USD) ACC","LU0054450605.USD":"HSBC 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iponews｜资讯撬动新资本｜11月3日，针对“喜茶传出疑似开展加盟”一事，喜茶回应称：将推出事业合伙业务。不过，该业务仅在非一线市场展开，并且喜茶不想完全从零开始，要求相关人员具备三年以上知名连锁行业加盟商管理经验。有分析认为，喜茶或借此方式提升估值、扩大市场份额，为上市做准备。想要在非一线市场取得成绩，喜茶要在产品定价、门店选址、加盟管理等诸多方面找到可行的路径。编辑 | Arti本文仅为信息交流之用，不构成任何交易建议11月3日，有媒体报道称喜茶正在招聘与加盟业务相关岗位，或将开放加盟。对此，喜茶方面表示，喜茶将在非一线城市以合适的店型展开事业合伙业务，对事业合伙人进行严格筛选，并将在品牌、产品、品控、食安、营运、培训、供应链等方面为事业合伙人提供支持。喜茶为合作伙伴设置了一定门槛。具体来讲，喜茶建立了事业合伙人筛选标准和培训考核流程，首先，事业合伙人需要成为合格的喜茶员工，并在门店工作超过3个月。此外，在技能方面，每位事业合伙人都必须通过门店4个岗位的晋升考核、连续3次以上通过现有门店标准的食安品控督检考核，获得店长任职能力，即便成为事业合伙人后仍要求必须在门店全身心投入日常经营。由此可见，喜茶对于此事仍较为谨慎，门槛较高同样是不希望加盟门店影响到其在一线城市的布局。目前喜茶关联公司喜茶(深圳)企业管理有限责任公司发布了“事业合伙管理经理”一岗，职责中包括招商及客户管理工作的对接和跟进，意向客户的开拓、洽谈、筛选、审核、缔约、维护工作，还要协助跟进事业合伙门店的开店进度等。不仅如此，喜茶还要求相关人员具备三年以上知名连锁行业加盟商管理经验，餐饮或食品行业规模性加盟商拓展和管理经验，最后一条中还强调了“具备丰富的加盟行业人脉”。据了解，首家喜茶于2012年开业，原名皇茶ROYALTEA，后注册为品牌喜茶HEYTEA，于2017年8月进入北京市场。一直以直营的形式运营，目前门店数800余家。喜茶所在的茶饮市场一直是众多玩家入局的必争之地，以加盟的形式进行发展其实在茶饮圈不足为奇。不过，值得注意的是，此次开放的事业合伙业务有地域的限制。喜茶方面透露，该业务仅限非一线城市。这一条件似乎透露出其伸向下沉市场的信号。的确，就喜茶门店分布情况来看，喜茶目前在全国70多个城市运营着超过800家的门店，这些门店主要分布在一线和新一线城市，但在包括新一线城市在内的许多城市喜茶门店数量仍旧不多，很多二三线城市甚至还没有喜茶门店。基于此，非一线城市是喜茶要挖掘的空白市场。值得注意的是，喜茶在2022年初完成了全面调价，产品的主流价格带保持在15-20元，该定价也为其布局非一线市场开了绿灯。喜茶开放加盟或许是必然选择。相较于投入较大的直营模式，加盟方式能够借助合作伙伴的资金、人脉和资源拓展门店，在降低投入的同时，实现快速扩张。另外，喜茶此动作不仅仅是为了提升业绩和市场份额，同时不排除有为上市做准备的可能性。品牌规模同样是资本看中的原因之一，若喜茶的门店和用户数不断提高，其估值便会随之增加。值得注意的是，自去年以来，市场上频频传出喜茶筹划上市的消息，不过均被公司否认。2021年2月，有消息称，喜茶将于今年3月向港交所递交招股书的消息。对此，喜茶方面表示，目前没有任何上市计划及动作，目前也没有融资事项在推进中。市场上有关传言皆为不实消息。2021年8月，市场再度传出喜茶上市的消息。有媒体报道，喜茶或选择明年赴港上市，目标估值为1500亿港元(折合人民币约1200亿人民币)。对此，喜茶相关负责人回应称：明年赴港上市传闻为不实消息，目前喜茶没有任何上市计划。从融资角度看，成立于2016年的喜茶至今已经完成了5轮，引来了众多知名创投资本。天眼查显示，2016年8月份，喜茶获得IDG资本、今日投资过1亿元的A轮融资；2018年4月份，获得美团龙珠、黑蚁资本4亿元的B轮融资；2019年，腾讯投资、红杉资本中国对喜茶进行B+轮融资；去年3月份，高瓴资本和Coatue联合领投，至此喜茶完成C轮融资。喜茶最近的一次融资在2021年7月，彼时完成D轮5亿美元融资，投后估值已达到600亿元，资本阵容包括IDG资本、美团龙珠、红杉中国、高瓴等知名投资机构。喜茶曾希望通过子品牌喜小茶进入低线市场，而如今喜小茶关闭，喜茶又开放非一线城市加盟，似乎是希望换种模式打入相关市场。通过加盟方式，喜茶能够更加高效地在非一线城市进行扩张。从品牌发展角度来看，喜茶已经过了需要大量资金支持的快速扩张时期，进入了相对成熟的阶段，如果此时仍需要外部融资获取资金来拓展更多市场，可能是希望进一步提升品牌估值。现阶段，茶饮市场从业者都在忙着找到拓展新市场的合适方式。茶饮第一股奈雪的茶流血上市的案例仍记忆犹新，门店数量居国内现制茶饮行业第一的蜜雪冰城业绩贡献最大来源并非门店营收，被称为茶饮“老三”的乐乐茶却在收缩市场。当下，市场竞争激烈，茶饮的日子似乎并不太好过，喜茶也需要开辟新的出口，进而为下一步做准备。喜茶需要新方向。喜茶的品牌影响力对加盟业务来讲是一种助力，想成为加分项则仍需再下功夫。例如，在定价方面，尽管价格有所下调，但相较于其他品牌而言优势并不突出。下沉市场存在诸多亲民定位的茶饮品牌，这对于喜茶而言也将是需要衡量的问题。一线城市为喜茶的主战场且门店数量较多，非一线城市的市场空间仍非常大，喜茶在此时开放加盟除了希望提升营收和市场占有率之外，是为了在行业内保持领先地位。不过，下沉市场仍有其他品牌提前扎根，未来还需不断加强供应链、营销和管理能力。开放加盟设立门槛只是第一步，下沉市场的一举一动同样牵动着喜茶在全国内的发展走向，在此情况下，根据当地市场特点进行布局便尤为重要。通常来说，下沉市场中许多地区都拥有独特的茶文化，且本土品牌较多，喜茶布局的关键便是如何在标准化与差异化上进行平衡，做好全国性产品的同时，要根据当地市场进行差异化布局，这也是该品牌将面临的较大挑战。注：本文素材来源于互联网公开渠道，如有侵权请联系删除。内容所述仅代表个人观点，不作为指导依据，据此操作风险自担！【公司回顾】好文！别忘点“在看”","news_type":1},"isVote":1,"tweetType":1,"viewCount":514,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":665347620,"gmtCreate":1666966102661,"gmtModify":1666966103647,"author":{"id":"3516020237512742","authorId":"3516020237512742","name":"雅萌","avatar":"https://static.tigerbbs.com/c75bd689434fa92c89753133506c4820","crmLevel":2,"crmLevelSwitch":0},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/TAL\">$好未来(TAL)$</a>财报跌这么差，为什么还涨了？","listText":"<a href=\"https://laohu8.com/S/TAL\">$好未来(TAL)$</a>财报跌这么差，为什么还涨了？","text":"$好未来(TAL)$财报跌这么差，为什么还涨了？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/665347620","isVote":1,"tweetType":1,"viewCount":5567,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3543267778241608","authorId":"3543267778241608","name":"似水流年_2280","avatar":"https://static.tigerbbs.com/0fb7e782d774b844feed33144470752b","crmLevel":1,"crmLevelSwitch":0},"content":"不懂了吧？","text":"不懂了吧？","html":"不懂了吧？"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":685930723,"gmtCreate":1659368753963,"gmtModify":1659368753963,"author":{"id":"3516020237512742","authorId":"3516020237512742","name":"雅萌","avatar":"https://static.tigerbbs.com/c75bd689434fa92c89753133506c4820","crmLevel":2,"crmLevelSwitch":0},"themes":[],"htmlText":"从哪儿能买苹果债券","listText":"从哪儿能买苹果债券","text":"从哪儿能买苹果债券","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/685930723","repostId":"1166497119","repostType":2,"repost":{"id":"1166497119","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1659355410,"share":"https://www.laohu8.com/m/news/1166497119?lang=&edition=full","pubTime":"2022-08-01 20:03","market":"us","language":"zh","title":"苹果启动四批次债券发行，为股票回购和派息融资","url":"https://stock-news.laohu8.com/highlight/detail?id=1166497119","media":"老虎资讯综合","summary":"为股票回购和派息融资。","content":"<html><head></head><body><p>北京时间8月1日晚间消息，据报道，<a href=\"https://laohu8.com/S/AAPL\">苹果</a>公司启动四批次债券发行，为股票回购和派息融资。</p><p>据美国证交会文件：苹果表示，将以最低面额的2000美元和超过1000美元的整数倍发行票据。</p><p><img src=\"https://static.tigerbbs.com/51cbb2f30710b405173fd167c27f15a4\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"/></p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>苹果启动四批次债券发行，为股票回购和派息融资</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n苹果启动四批次债券发行，为股票回购和派息融资\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2022-08-01 20:03</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p>北京时间8月1日晚间消息，据报道，<a href=\"https://laohu8.com/S/AAPL\">苹果</a>公司启动四批次债券发行，为股票回购和派息融资。</p><p>据美国证交会文件：苹果表示，将以最低面额的2000美元和超过1000美元的整数倍发行票据。</p><p><img src=\"https://static.tigerbbs.com/51cbb2f30710b405173fd167c27f15a4\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"/></p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c8bf4565bc4c9ea6e0ff587a10365663","relate_stocks":{"AAPL":"苹果"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1166497119","content_text":"北京时间8月1日晚间消息，据报道，苹果公司启动四批次债券发行，为股票回购和派息融资。据美国证交会文件：苹果表示，将以最低面额的2000美元和超过1000美元的整数倍发行票据。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1296,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":876389819,"gmtCreate":1637270263923,"gmtModify":1637270263923,"author":{"id":"3516020237512742","authorId":"3516020237512742","name":"雅萌","avatar":"https://static.tigerbbs.com/c75bd689434fa92c89753133506c4820","crmLevel":2,"crmLevelSwitch":0},"themes":[],"htmlText":"这篇文章不错，转发给大家看看","listText":"这篇文章不错，转发给大家看看","text":"这篇文章不错，转发给大家看看","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/876389819","repostId":"876398074","repostType":1,"repost":{"id":876398074,"gmtCreate":1637257082069,"gmtModify":1637257082069,"author":{"id":"223740439276716","authorId":"223740439276716","name":"狩猎之王","avatar":"https://static.tigerbbs.com/477f173368c5991d4f0abe900dfc62d7","crmLevel":1,"crmLevelSwitch":1},"themes":[],"htmlText":"<a 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